Regional Air Service Corporation (RASC) FY 16-17 Update Introduction
Stephen Ascuaga Peppermill Casino Resort Corporate Director of Business Development Vice-Chair of RASC Board of Directors
Marily Mora Reno-Tahoe Airport Authority President/CEO RASC Board of Directors
About Regional Air Service Corporation RASC About Regional Air Service Corporation
Developed in 2001- Regional Marketing Committee (RMC) Incorporated in 2015 – Regional Air Service Corporation (RASC) Mission: Grow and sustain business and leisure air service for the Reno-Tahoe region Position the Reno, Sparks, Lake Tahoe, and Northern Nevada region as one destination Focus on identifying national and international target markets Increase quality air service to and from the Reno- Tahoe International Airport Target common tourism and business industry concerns for cooperative action About (cont.)
One of the first organizations of its kind Competitive Advantages vs. Other Communities: Large and engaged membership Incorporation provides ability to sign contracts Provides both financial and in-kind support Brings together private and public entities Membership includes leisure and business segments Representation of entire catchment area Effective results have developed awareness with airline partners
Membership
Airports: Reno-Tahoe Airport Authority Truckee-Tahoe Airport Destination Marketing Organizations (DMO’s): Incline Village/Crystal Bay Visitors Bureau (IVCVB) Lake Tahoe Visitors Authority (LTVA) Nevada Commission on Tourism (TravelNevada) North Lake Tahoe Marketing Cooperative Reno-Sparks Convention and Visitors Authority (RSCVA) Tahoe-Douglas Visitors Authority (TDVA)
Hotel/Casinos: Atlantis Casino Resort Spa Harrah’s Reno Circus Circus Reno Peppermill Resort and Spa Eldorado Hotel Resort Spa Silver Legacy Resort Casino Grand Sierra Resort and Spa Whitney Peak Hotel Business Community: Economic Development Authority of Western Nevada (EDAWN) NV Energy Squaw Valley / Alpine Meadows Truckee Tourism Business Improvement District
Leadership
VICE-CHAIR/SECRETARY TREASURER Stephen Ascuaga Andy Chapman Peppermill Casino Resort Incline Village Convention & Corporate Director of Business Visitors Bureau Development President/CEO
MARKETING CO-CHAIR MARKETING CO-CHAIR Carol Chaplin Rebecca Venis Lake Tahoe Visitors Authority Reno-Tahoe Airport Authority Executive Director Manager Air Service Development & Marketing
2016-2017 RASC Initiatives
Marketing Support of Current Routes Monthly search campaign in current markets Social media presence Public affairs support Marketing Support of New Routes Orange County on Alaska Oakland on Southwest Long Beach on JetBlue Atlanta on Delta Dallas Love Field on Southwest
RNO Catchment Area
Primary catchment area population of approximately 750,000 Secondary catchment area population of approximately 1.3M people including secondary catchment area Support of Air Service
The Nevada Commission on Tourism was one of the founding members of RASC in 2001 Continued support of the mission for 16 years Partnership with Reno-Tahoe International Airport Sales missions Support to bring Guadalajara service Continued support of mission to develop more international service for northern Nevada/Lake Tahoe Air Service/Airport Overview Air Service at Reno-Tahoe is Growing! In past 2½ years the airport has added:
Three New Airlines 14 New Flights Over 1800 Additional Arriving Seats Route Map in November 2014 Route Map Today
JetBlue Alaska United Airways Airlines Airlines May 15’ Nov 15’ Jun 17’
Southwest Airlines Jun 16’
Southwest Frontier Airlines Airlines Jun 17’ Nov 17’
JetBlue Airways Aug 16’
Alaska Airlines Delta Air Mar 16’ Lines Southwest Volaris Dec 16’ Airlines Dec 14’ Jan 17’
Route Additions
Guadalajara, MX – December 2014 New York City, NY – May 2015 Boise, ID – November 2015 Orange County, CA – March 2016 Oakland, CA – June 2016 Long Beach, CA – August 2016 Atlanta, GA – December 2016 Dallas Love Field, TX – January 2017 San Jose, CA – June 2017 Chicago, IL (ORD) – June 2017 Denver, CO – November 2017
- RASC Supported Flights Seat Capacity at RNO is Growing
Seat Capacity (two way) at Reno-Tahoe International Airport - In Millions
2008 – 2014 3.6% 6.52 -36% 3.6% 9.4% 5.39 8.1% 5.44 5.26 5.27 3.2% 5.07 5.26 4.71 4.64 4.38 4.16 4.29
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Source: FlightGlobal Schedules via Diio. 2017 Schedule information is subject to change Note: 2018, 2019 Aviation Activity Analysis and Forecast by Mead and Hunt Consulting Group. Passenger Growth at RNO is up 9.7% in 2017 Passengers at Reno-Tahoe International Airport
450,000
400,000 +13.4% +8.5% +10.1% 350,000 +6.1% +10.4% +9.5% 300,000 250,000 200,000 150,000 100,000 50,000 - JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2015 2016 2017
Source: Airline Activity Reports Economic Impact of Boeing 737 Landings at Reno- Tahoe International Airport (FY 2010)
$1.2 billion
$100 million
$23 million
$96,907 $3.3 million
Per Landing Daily Weekly Monthly Annual
SOURCE: Economic Impact Study, January 2012 – Center of Regional Studies and College of Business at University of Nevada, Reno. Airport Initiatives
U.S. Customs and Border Protection (CBP)- Reimbursable Services Program (RSP) Ability to fund additional officers Master Plan Began October 2016 16 month process Common Use Business Lounge Post Security Opening this winter How RASC Supports RNO Mission
Marketing support for current routes Marketing Support new routes RASC support provides incentive to airline Provides a unique competitive advantage over other airports/communities The added “push” when airlines make route decisions True partnership between community and airline Airlines awareness of RASC and desire to partner with the organization
RASC – Future Initiatives RASC Focus Areas FY ‘17-’18
Continued support of RNO Air Service Development Strategy Maintain and strengthen current service Expansion and growth in current markets New target markets – domestic Expand international service – Canada, Mexico and Central America Membership recruitment Grow resources for air service and marketing efforts Thank You