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Business Planning for Carrefour 16 November 2008 | Dubai, UAE

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Business Planning for Carrefour 16 November 2008 | Dubai, UAE Arabian Gulf Workshop Series Business Planning for Carrefour 16 November 2008 | Dubai, UAE The Arabian Gulf remains one of the fastest growing regions for Carrefour globally Carrefour is now present in eight markets in the region via its partnership with the Majid Al Futtaim (MAF) Group and will soon enter new markets such as Iran. The model continues to work as a unique business unit within the Carrefour Group, combining the expertise of Carrefour’s management in retail and the power of the MAF holding in real estate. As the model continues to expand (launch of Carrefour Express, private label development), this session will be aimed at improving relations with such a demanding account through: • Analysing the Carrefour—MAF organisational—a partnership • Looking at the roles and incentives within the group • Providing practical solutions to set up efficient marketing and merchandising strategies for suppliers Schedule 8.00 – 8.30 Coffee and registration Carrefour financial model 8.30 – 10.00 Introduction of the Carrefour group and the MAF partnership • The pressure on margins • Key Performance Indicators 10.00 – 11.00 Carrefour financial model • EXERCISE: Understanding Carrefour’s KPIs 11.00 – 11.15 Break 11.15 – 12.15 Managing Carrefour – MAF organisation Managing Carrefour – MAF organisation 12.15 – 13.15 Lunch • From Purchasing Director to Aisle Manager 13.15 – 14.15 Merchandising and marketing strategies • Understanding measurements of Carrefour’s buyers • The interactions between suppliers and Carrefour – MAF 14.15 – 14.30 Break 14.30 – 16.00 Promotional activities at Carrefour Merchandising and marketing strategies 16.00 – 16.15 Conclusions of the day • Space allocation remains key • Brand leader and brand challengers • The role of private label in the Carrefour assortment Agenda • The need for local adaptations • Demographic implications Introduction of the Carrefour group and the MAF • The Dubai example partnership • EXERCISE: Understanding how suppliers can get more space • Carrefour, the 2nd largest global retailer Promotional activities at Carrefour • Carrefour’s strong brand positioning • In-store • The hypermarket format • Securing promotional space • The supermarket format • What activities should be set up within this space • Strength of Carrefour’s private label offer • Out-of-store • The Majid Al Futtaim Group • The role of circulars and online communications • A multi-business holding • EXERCISE: Achieving a promotional plan with Carrefour • Synergies between MAF’s property division and Carrefour’s retail business Conclusions from the day • The way forward for the Carrefour-MAF partnership MVI–Management Ventures, Inc Tel: +44 (0)207.031.0256 Fax: +44 (0)207 031 0270 Web: MVI-Worldwide.com MVI-Insights.eu MVI, a division of RI UK Ltd Registered in England No:390593 VAT No:GB243 3351 88 Arabian Gulf Workshop Series The first MVIin theinteractive Gulf. workshop on Auchan Introduction to Auchan 17 November 2008 | Dubai, UAE Auchan is one of the world’s largest retailers, with a 45 year history of success in the hypermarket business. This closely held business is now poised to enter the rapidly growing UAE retail market through an innovative partnership with the Nakheel Development Corporation. In addition to obtaining valuable background information, potential suppliers can benefit from MVI’s decade long analysis of Auchan to understand the ways in which this business differs from its rivals, Carrefour and Casino. These insights will be extremely helpful for future business planning and selling efforts in the UAE. • Auchan’s brand and the consumer offer? • Creating an exciting selling proposition? • Building the foundation for a healthy long-term business Schedule Agenda 08:00 – 08:30 Coffee & Registration Auchan—Nakheel retail partnership within the context of the Auchan global strategy 08:30 –09:30 Auchan - Nakheel retail • Auchan global strategy partnership within the context of the • The Nakheel group Auchan global strategy • Synergies between the Auchan retail business and the Nakheel property 09:30 – 10:30 Auchan financial KPIs and division development in the Gulf Auchan financial KPIs and development in the Gulf 10:30 – 10:45 Break • KPIs • Auchan vs competitors in the Gulf 10:45 – 12:00 Assortment and promotional planning for Auchan Assortment and promotional planning for Auchan 12:00 – 12:15 Conclusions • Assortment strategy • Role of private labels and brands 12:15 – 13:15 Lunch • Promotional activity Conclusions • Requirements for alignment with Auchan MVI–Management Ventures, Inc Tel: +44 (0)207.031.0256 Fax: +44 (0)207 031 0270 Web: MVI-Worldwide.com MVI-Insights.eu MVI, a division of RI UK Ltd Registered in England No:390593 VAT No:GB243 3351 88 Arabian Gulf Workshop Series 16-17 November 2008 | Dubai, UAE For More Information & Registration Email [email protected] Logistics Web MVI-Worldwide.com/Events/EmeaCalendar.aspx Jumeirah Emirates Towers Sheikh Zayed Road Call Niloo Sarafan at +44 (0)207.031.0256 P.O. Box 72127, Dubai, UAE Rate per day: €1,450.00 Half day rate: €725.00 (net of any applicable VAT) Multi-day/multi-seat rates available. Please contact MVI for details. Please contact the hotel directly for room reservations MVI accepts Visa, MasterCard, American Express on [email protected] or Tel: +971 4 3300000 Name Company Address City Country Postal Code Telephone Email I would like to attend: q Business Planning for Carrefour q Introduction to Auchan Credit Card q AmEx q MasterCard q Visa Card Number Expiration Date Signature (required) Session fee includes continental breakfast and lunch each day and relevant MVI training outlines. Cancellations/Substitutions Cancellations received in writing 10 days before the program will qualify for a credit on a future MVI program. Unfortunately, MVI is unable to issue refunds for cancellations. Substitutions must be communicated and are allowed at any time. If, due to travel restrictions, security issues or other business reasons, MVI determines that it is not preferable to deliver its traditional classroom programs (such as Workshops and Forums), MVI reserves the right to substitute comparable, alternative learning systems (such as interactive Webcasts) in their place. Content Speakers and topics subject to change. MVI specifically disclaims any liability for the editorial content of the presentations made by non-MVI speakers, which wholly originates with the speakers. The analysis and conclusions presented by MVI represent the opinions of the company. The views expressed do not necessarily reflect those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of those retailers. Sessions may be taped by MVI for internal train- ing purposes. MVI–Management Ventures, Inc Tel: +44 (0)207.031.0256 Fax: +44 (0)207 031 0270 Web: MVI-Worldwide.com MVI-Insights.eu MVI, a division of RI UK Ltd Registered in England No:390593 VAT No:GB243 3351 88 .
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