"Adopting the right social listening tool has allowed us to adapt proactively to digital transformation and continue to offer a valuable shopping experience to our customers."

Digital and Innovation Manager, Brand & Communication, Carrefour Italy

The Carrefour Group is one of the largest distributors in Europe, with over 12,000 stores in the hypermarket, Carrefour’s solution can be summarized in three key steps: supermarket, hard discount, ● Creating an internal digital team to champion and execute and convenience categories.. As one of the main the strategy distribution brands in Italy, ● Defining a process for data analysis, to optimize performance Carrefour operates in 18 ● Selection a social listening tool to gather and aggregate Italian regions, and engages with 20,000 collaborators data from social media in real time regularly to offer customers the best services. Carrefour used Digimind Social for a 360-degree analysis: brand reputation monitoring, consumer analysis, alignment of different teams and departments, performance evaluation of campaigns, and social media channels.

Digimind es una compañía SaaS líder en monitorización de redes sociales e Inteligencia Competitiva, diseñada para marcas y agencias que deseen Carmen Bramato, Social Media Manager at Carrefour Italy says, " acelerar su proceso de transformación digital a The strategic analysis of Carrefour’s brand reputation, allows us to través de estrategias have a clear overview about consumer perception regarding our insight-driven. Fundada en 1998, Digimind cuenta con market positioning, offerings, and communications. " In addition, clientes de la talla de Carrefour expanded their scope of monitoring to products and LinkedIn, Sony, McCann consumption trends such as bio and gluten-free, in order to Worldwide y Lexus. generate detailed insights about consumer needs and positioning. Carrefour carries out comparative analyses on their own brands regularly, to evaluate overall performance. This gives the brand an upper hand in anticipating customers’ needs and delivering relevant in-store offers.

In addition,Carrefour's digital team leverages Digimind Social to benchmark themselves against key competitors. This provides a clear overview of their competitors’ strategies, campaigns, and activities with regards to public relations, influencer campaigns, and content marketing.

As highlighted by Federica Palermini, "Our digital team use Digimind Social to accurately evaluate real time ROI of key campaigns in terms of visibility, buzz, and share of voice.

The La Marchetta and #OneSpeseBene campaigns, in particular, performed exceptionally well:

La Marchetta

✓ 1.6 million interactions ✓ 21 million users reached ✓ 10 million video views

#OreSpeseBene

✓ 1.4 million impressions ✓ + 29% of mentions on social media

About Digimind

Digimind is a leading SaaS social media monitoring and competitive intelligence company, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Founded in 1998, Digimind has clients such as LinkedIn, Sony, McCann Worldwide and Lexus.

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