BRAND GUIDELINES BRAND GUIDELINES Con Table of Ten Ts

BRAND GUIDELINES Guidelines Brand BRAND GUIDELINES BRAND GUIDELINES Con Table of ten ts

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...... Logo &Icon Composition Logo &IconComposition Logo &IconComposition Logo &IconComposition

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...... BeamColor Palette Brand Color Palette Beam Color Palette Skykit Control Logo &Icon Usage Logo &IconUsage Logo &IconUsage Logo &IconUsage Color Palette Turf Color Palette Skykit Brand

...... Skykit Beam ...... Typography

Skykit Turf ...... Brand Colors Beam Colors Beam Colors BRAND GUIDELINES Turf Colors 22 21 20 19 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 BRAND GUIDELINES SKYKIT BRAND GUIDELINES 1 SKYKIT LOGO COMPOSITION

Skykit Brand Logo & Icon Composition BRAND GUIDELINES BRAND 2 BRAND GUIDELINES Logo &IconUsage Skykit Brand (marked asXinthediagram). is equalto halftheheightoficon The logoandtheicon’s exclusion zone Exclusion Zone BRAND GUIDELINES 3 BRAND GUIDELINES Brand Colors Skykit to usePacific Bluesparingly,moreas anaccentcolor. especiallyonscreen. overwhelming, Therefore, it’s safe its energyandbrightness,itcanquicklybecome Pacific Blueisasaturated, warm blue.Becauseof 039BE5 2D58FE HEX |2D58FE SECONDARY BRANDCOLOR |RIBBONBLUE HEX |039BE5 PRIMARY BRANDCOLOR |PACIFIC BLUE Pacific Blue SKYKIT BRAND COLOR BRAND GUIDELINES 4 SKYKIT CORE COLOR PALETTE

Skykit Brand Core Color Palette

PACIFIC BLUE RIBBON BLUE ELECTRIC VIOLET The core color palette will cover the majority of your HEX: 039BE5 HEX: 2D58FE HEX: 4E0BD3 RGB: 3 155 229 RGB: 45 88 254 RGB: 78 11 211 needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion.

JUNGLE GREEN RADICAL RED ROLLING STONE HEX: 28C96D HEX: F9334A HEX: 717A81 RGB: 40 201 109 RGB: 249 51 74 RGB: 113 122 129 BRAND GUIDELINES BRAND 5 BRAND GUIDELINES SKYKIT BEAM BRAND GUIDELINES 6 SKYKIT BEAM LOGO COMPOSITION

Skykit Beam Logo & Icon Composition BRAND GUIDELINES BRAND 7 BRAND GUIDELINES Logo &IconUsage Skykit Beam (marked asXinthediagram). is equalto halftheheightoficon The logoandtheicon’s exclusion zone Exclusion Zone 6x 3x 3x 6x 13.5x 13.5x 3x BRAND GUIDELINES 6x 3x 8 BRAND GUIDELINES Brand Color Skykit Beam 2D58FE AAE7FF 039BE5 HEX | AAE7FF TERTIARY BRANDCOLOR |COLUMBIA BLUE HEX |039BE5 SECONDARY BRANDCOLOR |PACIFIC BLUE HEX |2D58FE PRIMARY BRANDCOLOR |BLUE RIBBON Blue Ribbon SKYKIT BEAM BRAND COLOR BRAND GUIDELINES 9 SKYKIT BEAM CORE COLOR PALETTE

Skykit Beam Core Color Palette

JUNGLE GREEN RADICAL RED ROLLING STONE HEX: 28C96D HEX: F9334A HEX: 717A81 RGB: 40 201 109 RGB: 249 51 74 RGB: 113 122 129 BRAND 09.2020 BRAND GUIDELINES 10 BRAND GUIDELINES SKYKIT TURF BRAND GUIDELINES 11 SKYKIT TURF LOGO COMPOSITION

Skykit Turf Logo & Icon Composition BRAND 09.2020 BRAND GUIDELINES 12 SKYKIT TURF LOGO & USAGE

10.5x

Skykit Turf

Logo & Icon Usage 6x 6x

Exclusion Zone 3x 3x The logo and the icon’s exclusion zone is equal to half the height of the icon 3x 6x 10.5x 3x (marked as X in the diagram). BRAND 09.2020 BRAND GUIDELINES 13 BRAND GUIDELINES Brand Colors Skykit Turf 6E2ED2 1C0B9C 4E0BD3 HEX |4E0BD3 TERTIARY BRANDCOLOR |ULTRAMARINE HEX |6E2ED2 SECONDARY BRANDCOLOR |PURPLE HEART HEX |4E0BD3 PRIMARY BRANDCOLOR |ELECTRIC VIOLET Electric Violet SKYKIT TURF BRAND COLOR BRAND GUIDELINES 14 SKYKIT TURF CORE COLOR PALETTE

Skykit Turf Core Color Palette

ELECTRIC VIOLET ULTRAMARINE RIBBON BLUE The core color palette will cover the majority of your HEX: 4E0BD3 HEX: 1C0B9C HEX: 2D58FE RGB: 78 11 211 RGB: 28 11 156 RGB: 45 88 254 needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion.

JUNGLE GREEN ROBIN’S EGG BLUE ROLLING STONE HEX: 28C96D HEX: 01C2B3 HEX: 717A81 RGB: 40 201 109 RGB: 1 194 179 RGB: 113 122 129 BRAND 09.2020 BRAND GUIDELINES 15 BRAND GUIDELINES CONTROL SKYKIT BRAND GUIDELINES 16 BRAND GUIDELINES Composition Logo &Icon Skykit Control BRAND GUIDELINES 17 BRAND GUIDELINES Logo &IconUsage Skykit Control (marked asXinthediagram). is equalto halftheheightoficon The logoandtheicon’s exclusion zone Exclusion Zone 6x 3x 3x 6x 17.5x 17.5x BRAND GUIDELINES 3x 6x 3x 18 BRAND GUIDELINES Brand Colors Skykit Control 4AEB7C 20C54B 0EDB4B HEX |4AEB7C TERTIARY BRANDCOLOR |SCREAMIN’GREEN HEX |20C54B SECONDARY BRANDCOLOR |MOUNT. MEADOW HEX |0EDB4B PRIMARY BRANDCOLOR |JUNGLEGREEN Jungle Green SKYKIT CONTROL BRAND COLOR BRAND GUIDELINES 19 SKYKIT TURF CORE COLOR PALETTE

Skykit Control Core Color Palette

JUNGLE GREEN ROBIN’S EGG BLUE ROLLING STONE HEX: 28C96D HEX: 01C2B3 HEX: 717A81 RGB: 40 201 109 RGB: 1 194 179 RGB: 113 122 129 BRAND 09.2020 BRAND GUIDELINES 20 BRAND GUIDELINES RGB: 4588254 HEX: 2D58FE BLUE RIBBON Color Palette -Primary Colors RGB: 1421975 HEX: 0EDB4B MALACHITE RGB: 262933 HEX: 1A1D21 SHARK RGB: 74235124 HEX: 4AEB7C SCREAMIN’ GREEN RGB: 3155229 HEX: 039BE5 CERULEAN RGB: 484950 HEX: COD GRAY 303132 RGB: 1171179 HEX: 01ABB3 BONDI BLUE RGB: 0223239 HEX: 00DFEF TURQUOISE RGB: 113122129 HEX: 717A81 ROLLING STONE RGB: 1194179 HEX: 01C2B3 ROBIN’S EGG BLUE RGB: 249254 HEX: AAE7FF ANAKIWA RGB: 168170187 HEX: A8AABB SPUN PEARL RGB: 2811156 HEX: 1C0B9C ULTRAMARINE RGB: 2381528 HEX: EE9808 GAMBOGE RGB: 221220226 HEX: DDDCE2 MISCHKA RGB: 2541808 HEX: FEB408 YELLOW SEA RGB: 7811211 HEX: 4E0BD3 ELECTRIC VIOLET RGB: 216 HEX: D8D8D8 ALTO RGB: 25112046 HEX: FB782E CRUSTA RGB: 11046210 HEX: 6E2ED2 PURPLE HEART RGB: 249254 HEX: F9F9FE SELAGO RGB: 262933 HEX: 11223F MIDNITE EXPRESS RGB: 171128255 HEX: AB80FF HELIOTROPE RGB: 251136119 HEX: FB8877 GERALDINE RGB: 3219775 HEX: 20C54B MOUNT. MEADOW RGB: 2495174 HEX: F9334A RADICAL RED RGB: 1680127 HEX: 10507F CHATHAMS BLUE RGB: 40201109 HEX: 28C96D JUNGLE GREEN RGB: 240100148 HEX: F06494 FROLY RGB: 113122129 HEX: 45465F RAVEN BRAND GUIDELINES 21 BRAND GUIDELINES A BC DEF GHIJK L MNOP QRS T U V W X Y Z a bcde f ghijk lmnopqr s t u v w x y z A BCDEF G HIJKL MNOP QRS T U V WX Y Z a bcde f ghijklmnopqr s t u v w x y z A BCDEF GHIJK L MNOP QRS T U V W X Y Z a bcde f ghijk lmnopqr s t u v w x y z A BCDEF GHIJK L MNOP QRS T U V W X Y Z a bcde f ghijk lmnopqr s t u v w x y z A BCDEF GHIJK L MNOP QRS T U V W X Y Z a bcde f ghijk lmno pqr s t u v w x y z Rubik MonoOne,amonospaced variation of the Black roman design. project. Rubik isa5 weight family with Roman andItalicstyles, that accompanies Hubert andSebastian Fischer at Hubert&Fischer aspartof the Chrome Cube Lab Rubik isasansserif font family with slightly rounded cornersdesigned by Philipp Aa A BC DEF GHIJK L MNOP QRS T U V W X Y Z a bcde f ghijk lmnopqr s t u v w x y z A BCDEF GHIJKL MNOP QRS T U V WX Y Z a bcde f ghijklmnopqr s t u v w x y z A BCDEF GHIJK L MNOP QRS T U V W X Y Z a bcde f ghijk lmnopqr s t u v w x y z A BCDEF GHIJK L MNOP QR S T U V W X Y Z a bcde f ghijk lmnopqr s t u v w x y z A BCDEF GHIJK L MNOP QRS T U V W X Y Z a bcde f ghijk lmnopqr s t u v w x y z Rubik MonoOne,amonospaced variation of the Black roman design. project. Rubik isa5 weight family with Roman andItalicstyles, that accompanies Hubert andSebastian Fischer at Hubert&Fischer aspartof the Chrome CubeLab Rubik isasansserif font family with slightly rounded cornersdesignedby Philipp Aa BRAND GUIDELINES 22 BRAND GUIDELINES a bc d efghijklm n o pqrstuvwx y z a bcde fgh ijklmnopqrstuvwxyz a bcdefghijklmnopqrst uvwxyz a bc d efgh i j k l m n o p qr s tu v w x yz a bcdefghijklmnopqrstuvwxyz a more natural readingrhythm more commonly found in humanist and serif types. compromise, allowingletters to be settled into their natural width. This makes for to their letterforms some forcegrotesks a rigid rhythm, distort Roboto doesn’t geometric. At While the same time, the font features friendly and open curves. Roboto has a dual nature.Ithasamechanical skeleton and the forms are largely Aa A BCDE F G H I JK L MNOP QRS T U V WXY Z A BCD E F GH I J K L MNOPQRS T UV W XYZ A B C DEFG HIJKLMN OPQRS T U V W X YZ Z Y X W V U T S R Q P O N M L K J I H G F E D C B A A B CD E F G H IJK L MNO P Q R S T UV WX Y Z a bc d efghijklmno pqrstuvwxyz a bcde fgh ijklmnopqrstuvwxyz a bcdefghijklmnopqrst uvwxyz a bc d efgh i j k l m n o p qr s tu v w x yz a bcdefghijklmnopqrstuvwxyz a more natural readingrhythm more commonly found in humanist and serif types. compromise, allowingletters to be settled into their natural width. This makes for to their letterforms some forcegrotesks a rigid rhythm, distort Roboto doesn’t geometric. At While the same time, the font features friendly and open curves. Roboto has adualnature.Itmechanical skeleton and the forms are largely A BCDE F G H I JK L MNOP QRS T U V WXY Z A BCD E F GH I J K L MNOPQRS T UV W XYZ A B C DEFG HIJKLMN OPQRS T U V W X YZ Z Y X W V U T S R Q P O N M L K J I H G F E D C B A A B CD E F G H IJK L MNO P Q R S T UV WX Y Z Aa BRAND GUIDELINES 23