BRAND GUIDELINES Brand Guidelines BRAND GUIDELINES BRAND BRAND GUIDELINES Skykit Brand 01 ...... Logo & Icon Composition 02 ...... Logo & Icon Usage 03 ...... Brand Colors 04 ...... Brand Color Palette 05 Skykit Beam 06 ...... Logo & Icon Composition 07 Table of ...... Logo & Icon Usage 08 ...... Beam Colors 09 ...... Beam Color Palette 10 Skykit Turf 11 ...... Logo & Icon Composition 12 ...... Logo & Icon Usage 13 Contents ...... Turf Colors 14 Turf Color Palette 15 Skykit Control 16 ...... Logo & Icon Composition 17 ...... Logo & Icon Usage 18 ...... Beam Colors 19 Beam Color Palette 20 Color Palette 21 Typography 22 BRAND GUIDELINES BRAND BRAND GUIDELINES SKYKIT BRAND GUIDELINES BRAND 1 SKYKIT LOGO COMPOSITION Skykit Brand Logo & Icon Composition BRAND GUIDELINES BRAND 2 BRAND GUIDELINES Skykit Brand Logo & Icon Usage Exclusion Zone The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as X in the diagram). BRAND GUIDELINES BRAND 3 SKYKITBRAND BRAND GUIDELINES COLOR Skykit Brand Colors Pacific Blue is a saturated, warm blue. Because of its energy and brightness, it can quickly become overwhelming, especially on screen. Therefore, it’s safe to use Pacific Blue sparingly, more as an accent color. PRIMARY BRAND COLOR | PACIFIC BLUE HEX | 039BE5 SECONDARY BRAND COLOR | RIBBON BLUE Pacific Blue HEX | 2D58FE 2D58FE 039BE5 BRAND GUIDELINES BRAND 4 SKYKIT CORE COLOR PALETTE Skykit Brand Core Color Palette PACIFIC BLUE RIBBON BLUE ELECTRIC VIOLET The core color palette will cover the majority of your HEX: 039BE5 HEX: 2D58FE HEX: 4E0BD3 RGB: 3 155 229 RGB: 45 88 254 RGB: 78 11 211 needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion. JUNGLE GREEN RADICAL RED ROLLING STONE HEX: 28C96D HEX: F9334A HEX: 717A81 RGB: 40 201 109 RGB: 249 51 74 RGB: 113 122 129 BRAND GUIDELINES BRAND 5 BRAND GUIDELINES SKYKIT BEAM BRAND GUIDELINES BRAND 6 SKYKIT BEAM LOGO COMPOSITION Skykit Beam Logo & Icon Composition BRAND GUIDELINES BRAND 7 BRAND GUIDELINES 13.5x Skykit Beam Logo & Icon Usage 6x 6x Exclusion Zone 3x 3x The logo and the icon’s exclusion zone 3x 6x 13.5x 3x is equal to half the height of the icon (marked as X in the diagram). BRAND GUIDELINES BRAND 8 SKYKIT BEAMBRAND BRAND GUIDELINES COLOR Skykit Beam Brand Color PRIMARY BRAND COLOR | BLUE RIBBON HEX | 2D58FE SECONDARY BRAND COLOR | PACIFIC BLUE HEX | 039BE5 TERTIARY BRAND COLOR | COLUMBIA BLUE HEX | AAE7FF Blue Ribbon 039BE5 AAE7FF 2D58FE BRAND GUIDELINES BRAND 9 SKYKIT BEAM CORE COLOR PALETTE Skykit Beam Core Color Palette PACIFIC BLUE RIBBON BLUE ELECTRIC VIOLET The core color palette will cover the majority of your HEX: 039BE5 HEX: 2D58FE HEX: 4E0BD3 RGB: 3 155 229 RGB: 45 88 254 RGB: 78 11 211 needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion. JUNGLE GREEN RADICAL RED ROLLING STONE HEX: 28C96D HEX: F9334A HEX: 717A81 RGB: 40 201 109 RGB: 249 51 74 RGB: 113 122 129 BRAND 09.2020 BRAND GUIDELINES 10 BRAND GUIDELINES SKYKIT TURF BRAND GUIDELINES BRAND 11 SKYKIT TURF LOGO COMPOSITION Skykit Turf Logo & Icon Composition BRAND 09.2020 BRAND GUIDELINES 12 SKYKIT TURF LOGO & USAGE 10.5x Skykit Turf Logo & Icon Usage 6x 6x Exclusion Zone 3x 3x The logo and the icon’s exclusion zone is equal to half the height of the icon 3x 6x 10.5x 3x (marked as X in the diagram). BRAND 09.2020 BRAND GUIDELINES 13 SKYKIT TURFBRAND BRAND GUIDELINES COLOR Skykit Turf Brand Colors PRIMARY BRAND COLOR | ELECTRIC VIOLET HEX | 4E0BD3 SECONDARY BRAND COLOR | PURPLE HEART HEX | 6E2ED2 TERTIARY BRAND COLOR | ULTRAMARINE HEX | 4E0BD3 Electric Violet 4E0BD3 1C0B9C 6E2ED2 BRAND GUIDELINES BRAND 14 SKYKIT TURF CORE COLOR PALETTE Skykit Turf Core Color Palette ELECTRIC VIOLET ULTRAMARINE RIBBON BLUE The core color palette will cover the majority of your HEX: 4E0BD3 HEX: 1C0B9C HEX: 2D58FE RGB: 78 11 211 RGB: 28 11 156 RGB: 45 88 254 needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion. JUNGLE GREEN ROBIN’S EGG BLUE ROLLING STONE HEX: 28C96D HEX: 01C2B3 HEX: 717A81 RGB: 40 201 109 RGB: 1 194 179 RGB: 113 122 129 BRAND 09.2020 BRAND GUIDELINES 15 BRAND GUIDELINES SKYKIT CONTROL BRAND GUIDELINES BRAND 16 BRAND GUIDELINES Skykit Control Logo & Icon Composition BRAND GUIDELINES BRAND 17 BRAND GUIDELINES 17.5x Skykit Control Logo & Icon Usage 6x 6x Exclusion Zone 3x 3x The logo and the icon’s exclusion zone 3x 6x 17.5x 3x is equal to half the height of the icon (marked as X in the diagram). BRAND GUIDELINES BRAND 18 SKYKIT CONTROLBRAND BRAND GUIDELINES COLOR Skykit Control Brand Colors PRIMARY BRAND COLOR | JUNGLE GREEN HEX | 0EDB4B SECONDARY BRAND COLOR | MOUNT. MEADOW HEX | 20C54B TERTIARY BRAND COLOR | SCREAMIN’ GREEN HEX | 4AEB7C Jungle Green 0EDB4B 20C54B 4AEB7C BRAND GUIDELINES BRAND 19 SKYKIT TURF CORE COLOR PALETTE Skykit Control Core Color Palette ELECTRIC VIOLET ULTRAMARINE RIBBON BLUE The core color palette will cover the majority of your HEX: 4E0BD3 HEX: 1C0B9C HEX: 2D58FE RGB: 78 11 211 RGB: 28 11 156 RGB: 45 88 254 needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion. JUNGLE GREEN ROBIN’S EGG BLUE ROLLING STONE HEX: 28C96D HEX: 01C2B3 HEX: 717A81 RGB: 40 201 109 RGB: 1 194 179 RGB: 113 122 129 BRAND 09.2020 BRAND GUIDELINES 20 BRAND GUIDELINES Color Palette - Primary Colors SHARK COD GRAY ROLLING STONE SPUN PEARL MISCHKA ALTO SELAGO MIDNITE EXPRESS CHATHAMS BLUE RAVEN HEX: 1A1D21 HEX: 303132 HEX: 717A81 HEX: A8AABB HEX: DDDCE2 HEX: D8D8D8 HEX: F9F9FE HEX: 11223F HEX: 10507F HEX: 45465F RGB: 26 29 33 RGB: 48 49 50 RGB: 113 122 129 RGB: 168 170 187 RGB: 221 220 226 RGB: 216 216 216 RGB: 249 249 254 RGB: 26 29 33 RGB: 16 80 127 RGB: 113 122 129 BLUE RIBBON CERULEAN TURQUOISE ANAKIWA ULTRAMARINE ELECTRIC VIOLET PURPLE HEART HELIOTROPE MOUNT. MEADOW JUNGLE GREEN HEX: 2D58FE HEX: 039BE5 HEX: 00DFEF HEX: AAE7FF HEX: 1C0B9C HEX: 4E0BD3 HEX: 6E2ED2 HEX: AB80FF HEX: 20C54B HEX: 28C96D RGB: 45 88 254 RGB: 3 155 229 RGB: 0 223 239 RGB: 249 249 254 RGB: 28 11 156 RGB: 78 11 211 RGB: 110 46 210 RGB: 171 128 255 RGB: 32 197 75 RGB: 40 201 109 MALACHITE SCREAMIN’ GREEN BONDI BLUE ROBIN’S EGG BLUE GAMBOGE YELLOW SEA CRUSTA GERALDINE RADICAL RED FROLY HEX: 0EDB4B HEX: 4AEB7C HEX: 01ABB3 HEX: 01C2B3 HEX: EE9808 HEX: FEB408 HEX: FB782E HEX: FB8877 HEX: F9334A HEX: F06494 RGB: 14 219 75 RGB: 74 235 124 RGB: 1 171 179 RGB: 1 194 179 RGB: 238 152 8 RGB: 254 180 8 RGB: 251 120 46 RGB: 251 136 119 RGB: 249 51 74 RGB: 240 100 148 BRAND GUIDELINES BRAND 21 BRAND GUIDELINES AaRubik is a sans serif font family with slightly rounded corners designed by Philipp AaRubik is a sans serif font family with slightly rounded corners designed by Philipp Hubert and Sebastian Fischer at Hubert & Fischer as part of the Chrome Cube Lab Hubert and Sebastian Fischer at Hubert & Fischer as part of the Chrome Cube Lab project. Rubik is a 5 weight family with Roman and Italic styles, that accompanies project. Rubik is a 5 weight family with Roman and Italic styles, that accompanies Rubik Mono One, a monospaced variation of the Black roman design. Rubik Mono One, a monospaced variation of the Black roman design. a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z BRAND GUIDELINES BRAND 22 BRAND GUIDELINES Aa Aa Roboto has a dual nature.