Trivandrum Prof. K. Ramakrishnan Asian School of Business Director’s Message
Dear Potential Participant of ASB community, pursue an employment opportunity and return to the programme to complete the requirements for graduation. You will see that Asian School of Business is di erent in a variety of ways, right from how we have structured our process, to how aspiring professionals join the What makes the practice of management the most exciting of all professions is the ASB community. fact that not only do new concepts emerge continually but also that older ideas are challenged and discarded at a rate not found in any other field. The challenge in Most B-Schools have their admission process much more inconvenient than strictly teaching management therefore, is to equip the cadet manager with not only the necessary. While there may be some justification for every institution to constantly requisite body of knowledge, but also the ability to critically think through raise the bar, with respect to minimum acceptable quality, defined by parameters problems as well as opportunities and thus enable them to e ectively innovate. which have evolved largely to exclude as many as possible, rather than discover the talented, there is little concern for the unjustifiable inconvenience and pain that the You will find that my colleagues and I at the Asian School of Business, with the prospective student undergoes. You will find that ASB’s approach is refreshingly benefit of management education from the best educational institutions and work di erent. We believe that the challenge of an educational institution lies in adding experience in reputed organizations are not just teachers in the conventional sense. as much value as possible, to those who have the potential to cope with the course, We have chosen to be academicians to share our distilled wisdom and cutting-edge rather than restrict the education to only the ‘best’. approach to help the aspiring managers, not only to carve a career for themselves but also to contribute to a sustainable society through the organizations in which The philosophy of management today revolves around ensuring that the experience they are employed and / or otherwise. every stakeholder has with the organisation is one of ‘delight’. We, at the Asian School of Business believe that unless the practices of the B-School reflect this I invite you to consider the ASB experience and chart your own direction in life. philosophy, we will only be producing a generation of managers who are This brochure will tell you something about ASB, but do also visit our website. unresponsive to the needs of society. Hence, even our admission process is Even better, if you can visit our sprawling new campus near the technology hub of designed to give the prospective participant in our programmes as pleasant an Technopark and talk to our students and faculty to understand how you could experience as possible. benefit from the ASB Approach. We o er our entrance tests at a number of convenient locations all over India, and I wish you the very best for your life and career. the test can be taken at a time convenient for the candidate. Thus, you are not likely to be excluded from the process for reasons of conflict with other events, emergencies, etc.
Further, we give you the flexibility to leave the programme at specified stages, Prof. Ramakrishnan provided you have maintained the minimum prescribed academic standards, to Asian School of Business
Even the greatest accomplishments began with a simple step forward. No matter Culture how daunting a task may seem at first, we believe the first step will help you We believe that institutional excellence is the outcome of excellence exhibited by overcome it. If you have the courage to take on a challenge, everything else will fall individuals at di erent levels. To enable this, our working culture tries to draw out into place. So let’s take that step together. the best from every member of the ASB family. We believe that organisational e ectiveness is best achieved by control through culture and that every individual Vision is capable of self governance.
The Asian School of Business is driven by the vision of creating competent and Principal Goals caring management professionals with the passion to lead. • To lay a strong foundation in general management practices and to facilitate the extension of this fundamental knowledge into various career-oriented areas Foundations that Endure of specialization. Values • To achieve a balance between academic rigour and an exposure to the wide range of real-life business contexts. Our values are our strength. They help develop our institutional culture and enable new members of the ASB family to become productive and integrate with • To foster among the students critical, creative and strategic thinking capabilities. incumbent members in a manner that blends change with continuity. • To create high levels of motivation, self-confidence and leadership qualities among students. Programmes • To establish professional alliances with Indian and international scholars, Our programmes are the end result of our collective knowledge and wisdom and institutions and groups to identify and incorporate innovative ideas. they should be the best in serving our associates worldwide. We will never sacrifice quality for quantity or substitute hype for content. • To achieve the highest standards of excellence in management education, research and consulting and evolve as an arbiter of public and private Infrastructure business policies. We will always strive to create infrastructure that is appropriate with the requirements of our programmes and associates so that learning ensues in an atmosphere that is maximally conducive for growth.
Courses Offered
The decisions you make here are the ones that will shape your career and life as Consultancy well. We o er courses that not only impart knowledge but also share experiences. With considerable consultancy experience, the faculty of ASB is equipped to take One thing you can be assured of is that you will discover your true calling at ASB. on challenging problems faced by the client. The problem is modularized to teams or individual faculty members for in-depth research to arrive at an optimal solution. Post Graduate Programme in Management (PGPM) Research & Publications The flagship course of ASB is a two-year programme enriched with a combination ASB has a team of experienced faculty who progressively interact to create material of contemporary conceptual and industry practices, driven by faculty with an that assists in looking at management through a fresh perspective. With a showcase eclectic mix of industry and teaching experience. ASB believes in preparing of research papers and articles produced in-house, ASB is paving the way for participants for a career rather than for a job. Therefore we do not artificially break enriching management training with its in-house produced knowledge. Faculty up the course into narrow specializations. members are regularly publishing articles/papers in various national as well as international journals and covering diverse functional areas such as Marketing, Management Development Programmes (MDP) Finance, Systems, HRM, Quantitative Methods, Economics and Production. With a customized approach to problem solving, ASB o ers a range of continuing The faculty also specialises in developing case studies that assist corporates as well education programmes aimed at corporates. The approach highlighted, enable as participants to understand real-life management issues clearly and help gain corporates to render the complex, simple; while tackling business issues. Focus areas practical knowledge. include creation of new competencies in managing diverse businesses, technologies, people dynamics and global markets. The ASB faculty works in collaboration with other institutions such as London Business School (LBS), Indian School of Business (ISB) Hyderabad, IIMK, BIM etc. Client Specific Programmes (CSP)
Developed by the faculty in consultation with the management of the client organisations, CSPs provide e ective solutions with long term impact. CSPs represent our approach to On Demand Business.
Choosing the Ideal Course
A journey is easy when you know where you’re headed. However, it helps to have Education (AICTE) / Association of Indian Universities (AIU) with minimum guidance along the way. At ASB, we guide you along your journey. We’re not here to 50% aggregate marks in degree examination. tell you where to go - we’re just here to prepare you for what lies ahead. • Those appearing for their final year Bachelor’s degree examinations in April/May may also apply, provided they complete their degree final examination and meet Two-Year Post Graduate Programme in other requirements before the commencement of the course in the first week of Management (PGPM) July. They should submit their degree certificate/provisional pass certificate and ASB’s two-year PGPM programme follows the semester pattern. The focus is on mark sheets latest by 31st October. developing all-round professionals who can not only manage the business of today • The Programme starts with an intense Bridge Programme to bring the but also create the venture of tomorrow. The first two semesters are dedicated to participants to a common base line in terms of knowledge, skills and aptitude. exposing participants to the basics of management. The remaining two semesters help students develop capabilities in specific areas in greater depth. In between, • During the first year, participants spend on an average 5 hours a day in the they undergo 8 weeks of summer internship. Sessional Hall engaged in structured activities, under the supervision of the instructor. Curriculum and Pedagogy rests on the following premises: • During the second year, the component of supervised study reduces considerably • ASB can be innovative since we face very few external constraints. and participants are enabled to move rapidly into the self-study mode. ASB • Core courses are crucial since they equip participants with the right knowledge, believes that the singe most important deliverable of Master’s, level programmes skills and attitudes for a successful managerial career. Hence the emphasis on in management is the development of the participant’s life long ability to learn core courses through a larger proportion of contact hours. without supervision. • Electives are based on personal choice / motivation, and hence the participant's The Instructional Methodology propensity to work at a faster pace requires lesser faculty inputs while • Interactive class sessions with an emphasis on application through discussions, simultaneously covering the subject in greater depth and breadth. questions, exercises and cases after a quick review of concepts. These premises have led to the evolution of a curriculum structure and individual • Continuous assessment for feed back on performance and to identify actions course content which uniquely addresses the issue of diversity in batch profile as needed to improve performance. well as diversity in individual preference. • Extensive use of web-based tools such as “skrbl” to facilitate interaction between The Structure faculty members, industry resource persons and participants. • Applicants should have at least a three year Bachelor’s degree or equivalent in any discipline from any recognized college by the All India Council for Technical As you prepare to step into the corporate world you’ll start to realize the importance of expanding your thirst for knowledge. Being informed distinguishes you from the average and a passion for learning goes a long way. All the degrees in the world won’t matter unless you develop a passion for knowledge – and that’s just what we’re here to ignite.
Study Patterns
FIRST YEAR Code Course Credits GN100 Foundation Module 2 QT101 Informational Analysis for Decsions 5 HR101 Organisational Behaviour 3 FI101 Financial & Management Accounting 5 GN101 Critical Thinking & Enquiry 3 GN102 Personal & Interpersonal E ectiveness 2 GN103 E ective Business Communication 3 MK101 Marketing Management 4 GN204 Integrated Cases & Projects 3 FI202 Corporate Finance 5 HR202 Human Resources Management 3 OM201 Operations Management 3 IS201 Information Systems 3 EN201 Economic, Legal & Social Environment 5 SM201 Strategic Management 3 First year total 52 Internship 2 SECOND YEAR Code Course Credits Code Course Credits Electives 36 IS451 Software Project Management 3 MK451 Product Management 2 MK455 Consumer Behavior 2 MK452 Integrated Marketing Communications 3 MK556 Industrial Marketing 2 MK453 Brand Management 2 MK557 Sales Force Management 2 SM451 Strategic Mgt of Tech & Innovation 3 MK559 Services Marketing 3 HR451 Strategic HRM 3 MK560 Contemporary Trends in Marketing 3 HR452 Organizational Development 2 MK560 Industrial Relations 2 HR553 Recruitment & Selection 3
OM451 Supply Chain Management 3 Total Credits 90 MK558 Marketing Research 3 MK454 Retail Management 3 Activities for Creating a Managerial Mindset FI451 Banking 2 FI555 Financial Services 2 (ACMM) IS552 Enterprise Resource Planning 3 ACMM sessions are student-led activities such as presentations, management games, quizzes, etc. to help develop managerial mindsets. Students are encouraged FI452 Securities and portfolio analysis 2 to participate in various tournaments and competitions. Outbound trainings (OBT) F1553 International Finance 2 are a part and parcel of academics at ASB. F1554 Valuation, Mergers & Acquisitions 2 SM552 Management Consulting 3 SM553 International Business and Logistics 3 HR554 Performance Management 3 HR555 Training & Development 2 MEET INSPIRATIONAL FIGURES
One of the greatest moments in life is meeting a role model. Not everyone is lucky enough to come across personalities who have achieved success in their aspiring field. At ASB, we give you the chance to not only meet such people but also interact with them. As they share their experiences with you, one thing you’ll start to realise is that they too started o just like you.
Interactive Sessions With Professionals A series of sessions with accomplished professionals exploring, discussing and even challenging current perspectives in the field of management and related issues, represent an integral part of the learning process at ASB. We present a select list of professionals who interacted with our students along with their discussion topics.
Dr A. Abraham MD, Certified and Master Practitioner, NLP - Magic of the “Better You”
Dr C. Anandan Director, SVP Institute of Textile Management, Coimbatore - Emerging Issues in Retail Management
C Balagopal MD, Terumo Penpol - How to be an Entrepreneur Manager?
Arun Balakrishnan Director (Personal), HPCL - Future of Oil and Gas Marketing Companies Amiya K Chakravarthy Philip R. McDonal Professor (Operations & Dr. K. Venugopal – Turbocharge Your Confidence Technology Management) Northeastern University, Boston, USA - Flexible C. K. Kurian Pantaloons – Retail Segment Manufacturing Systems Vishnu Prasad Nagadevara IIM-B – Data Mining Dr. K.R. Srivathsan Director, IIITM-K - National Education Grid and the Challenge of Change Management in Indian Higher Education S. Ramadorai CEO, TCS – The world out there is waiting for you... Go! Get it!
Karthik Kumar Head Sourcing, Saint Gobain, India – Managing the R. Narayanan TCS, Trivandrum – Applied System Thinking Global Supply Chain Joseph Fernandez Head, Corporate Communications, UST Global Trivandrum – Poornima Kumar Director, INC Research, N.Carolina, USA – Genetics – Corporate Communication – ASB Master Class The Sunrise Industry N. Ram CATISA, Geneva – Investment Banking & Contemporary Issues
V. Senthil Kumar CEO, i-flex Solutions, Netherlands – Marketing Packaged Software Prof. Divakaran Liginlal School of Business, University of Wisconsin, Arun M Kumar Partner, KPMG, California – Strategic Role of a Financial Consultant USA – Information Security & Digital Identity
Narayan Ramachandran MD & Global C-Head, Emerging Markets, Morgan Dr. Gopal Ganesh University of North Texas – Consumer Behaviour in eCommerce Stanley, Singapore – Investment Banking and Career Options
Arun Subramony VP (Strategic Solutions), US Technology Resources, USA – Emotional Intelligence and Crisis Management
Dr Venkatesh B. Athreya Director, Food Security, MSS Foundation, Chennai, Advisor to Kerala State Planning Board – Views on Development & Globalization
Daniel N.G. Consultant, Singapore – Business Process Reengineering
P. D. Jose Professor, Strategy, IIM-B – Strategic Management
T. S. Muralidharan HR Manager, Allsec – Innovative Practices in HRM in the Context of IT Industry
Prof. Shyamal Roy Ph.D [Agricultural Economics], University of Missouri, USA – Macro Economic Environment of India Leonardo da Vinci wouldn’t have painted the Mona Lisa without a paintbrush. Similarly you can’t create history without the right tools. We realise the importance of good infrastructure and that’s something you need not worry about. Well equipped libraries, classrooms and online resources will give you everything you need to leave a mark.
World Class Infrastructure ASB is housed within a sprawling 16-acre campus within close proximity to the new upcoming business centre of Technocity and India’s first IT Park, Technopark. An amalgamation of modern infrastructure and stylized classic architecture makes the setting perfect for expanding the mind with knowledge absorption. The campus has been designed by CPG Consultants - the architects of the National University of Singapore, Nanyang Technological University Singapore, Singapore Changi airport and Ahmedabad International Airport among others. This will be among India’s first LEED - certified green building complex and campus. The campus boasts world class facilities within the academic block with broad amphitheatre like classrooms, which are designed to inspire open discussion and enhance learning. Special break-out rooms are provided for learning in small groups and encouraging small team activities. Facilities in the classrooms include LCD Projectors, Wi-Fi connectivity, White Boards, AV systems and so on. Programme participants are provided accommodation in comfortable hostel Online Library User Services dormitories on a single and twin sharing basis. The Online library customer services include helping members access the right The whole campus is Wi-Fi enabled providing high speed internet connectivity information from relevant websites and helping them access online journals from anywhere. (subscribed as well as free). Members can contact the library sta on any queries using Yahoo Messenger during library working hours. Library
The ASB library acts as the main resource centre for students and faculty of the Information Technology Institution. The collection mainly comprises of documents in management and Ecient managers are those who use technology in their path to business success. related subject streams. Computerised library services, availability of skilled information professionals, comfortable furniture, convenient document At ASB, participants are expected to integrate technology in all their academic organisation and information alert services are the main advantages of the ASB activities and projects. With continuously upgraded hardware, software and library. The library has an extensive collection of materials in all formats – books, communication facilities, ASB is taking the face of management into a new era. periodicals and CDs are to be supplemented by online databases shortly. Participants have access to wireless internet inside the campus all through the day.
Online Library Catalogue The Library is fully automated using Koha Open Source library management software. Koha is a full-featured open-source ILS. Users can search, reserve and renew books using the online catalogue.
Newsletter The Library Newsletter is published online every Saturday and delivers weekly information updates on business and management for the ASB community. The newsletter covers information resources, news and online media schedules from the World Wide Web. Course Wiki www.asbpgp.pbwiki.com is ASB’s web-based student interface, for all its updates on weekly time table, course outlines, events, etc. There are exclusive discussion pages for the participants to interact and contribute to the community. Each course has its exclusive online groups to facilitate open and continuous learning.
ASB in News Hindu article on New Campus MNV Nair Memorial Lecture
Prof. K. Ramakrishnan Director
Educational Background B.E.: University of Madras 1964. MBA: University of Hawaii 1971. A-b-D, Ph.D Programme: 1977 • Parts of the work for MBA degree were done at Columbia University and University of Minnesota under the East West Center exchange program of the United States Educational Foundation of India after successfully completing the four semesters at the Indian Institute of Management, Ahmedabad.
Work Experience Visiting Professor, North Eastern Hill University; Professor and Director, School of Management, Bharathiar University, Coimbatore • Assistant Professor, Bowling Green State University, Ohio • Graduate Assistant, Pennsylvania State University;
.Research and Consultancy Largely in the area of management of public systems, in the education sector. Completed several research studies, especially for evaluating social intervention Management (IIM), Kozhikode • Advisor, VMA Consultants Pvt Ltd, programmes such as the Total Literacy Campaign, commissioned by the National Thiruvananthapuram • National Secretary, IEEE India Council and State agencies. Associated with several State and National agencies engaged in Previously policy formulation as well as implementation of education initiatives. Management Consultant, VMA Consultants Pvt. Ltd., Thiruvananthapuram Industry (2001-2007) • Visiting Professor, Asian School of Business (2005-2007) Started the career in the sales, marketing and finance areas of Esso Eastern Inc. • Chief Executive O cer, Specialized Global (India) Pvt. Ltd (2000-2001) (Hindusthan Petroleum, after nationalization), for a little more than five years. • Chief Executive O cer, TECHNOPARK, Thiruvananthapuram (1997- 2000) Consultant to the private as well as public sector enterprises. • Project Manager / General Manager responsible for creating and promoting TECHNOPARK (1990-1997) Publications And Other Writings Published several articles both in academic journals and in the popular press. Other present and past positions Contributed chapters in books published by Croom-Helm, Sage etc. Some research • National Secretary, India Council, Institute of Electrical and Electronics reports have been extensively reproduced by agencies such as UNICEF for Engineers Inc. (2007 and 2008) - IEEE is the largest professional body of engineers, circulation among interest groups. world-wide, and the India Council is the second largest, that in USA being the first. The IEEE is also very active among students in IITs, NITs and engineering colleges throughout India. There are ten sections within the India Council • Member, Advisory Council, Department of Management, College of Engineering, Thiruvananthapuram (Since 2000) - Meets once in a year to review the MBA programme of the department and recommends/approves changes in curricula and course conduct • Advisor to State Bank of India for evaluating information technology projects for funding • Chairman, Institute of Electrical and Electronics Engineers Inc. Kerala Section (2001 & 2002) • Member, Executive Committee, Kerala IT Mission (2000-2002) • Vice President, Trivandrum Management Prof. K.G. Satheesh Kumar Association (1999 & 2000) - TMA is a very active LMA a liated to the AIMA Dean (PGP) & Chairperson (Systems) • President, Trivandrum Zone, Confederation of Indian Industry (CII) (1999 - 2000) Educational Background • Director, International Association of Science Parks, (IASP), Asia-Pacific Division MBA, B.Sc. (Engg.) SMIEEE (1997-99) - IASP is the largest world-wide association of S&T Parks • Member, Governing Council and Member, Project Implementation Board, TECHNOPARK, Professional Interests & Experience Thiruvananthapuram (1997 -2000) • Member, State Committee for Vocational Professor, Asian School of Business • Visiting Professor, Indian Institute of Training, Kerala (1997-2000) • Secretary to the Committee constituted by the Government of Kerala for drafting the first IT Policy for Kerala, India (1998-99) • Member of the Committee constituted by Government of Kerala (GoK) to oversee Was also the Honorary Secretary and is currently VP, Greater Mysore Management the establishment of IIITMK • Member, Kerala State High Powered Committee, Association.While in industry, presented papers in the areas of testing methodology chaired by the Chief Minister, Kerala, for Information Technology and for reliability evaluation and non-destructive evaluation using eddy current and e-Governance (1998-2000). X-radiology for the Dept of Science & Tech, GoI and the INAE. After joining SDM-IMD, he has published over 50 papers and articles. He participated in the UNDP Case Writing Project on Corporate Social Responsibility. Has extensive contributions in the area of institution-building, capacity creation and innovation in educational content and approach. Prof. Balakrishnan is a resource person with the UGC Academic Sta College, the Administrative Training Institute of GoK and teaches as visiting faculty with KIAMS, IIMK and IIMB. He is also a regular speaker at various Rotary Clubs. Prof. Balakrishnan is on the board of the CSI Holdsworth Memorial Hospital and Prof. K. Balakrishnan is currently involved in select industrial consultancy assignments and case Dean (Admissions & Knowledge Management) development with the Indian School of Business (ISB), Hyderabad & London Business School. Has twenty-two years industrial experience across various sectors, functions and organisations such as Blue Star Ltd., Sanmar Group and Escorts Ltd. Was the COO/CEO of Century Wood Ltd. & Raman Boards Ltd, an ABB subsidiary. Exposure to functional areas of Management include Marketing, Contracting, and Corporate Management. Has traveled abroad extensively in the pursuit of International Business with MNCs such as IKEA, Westinghouse, York, Siemens and others. Set up India's first automated solid wood furniture facility as a green field 100% EOU. Has participated actively in the process of Indian industry moving from a protected environment to Prof. V. Harihara Subramanian Dean, Management Development Programs and Dean, Placements. global competitiveness. Has been convenor / member of a number of panels / committees such as the Educational Background Technical Education & Training Committee, Industry-Institute Collaboration Post Graduate Diploma in Business Administration, Indian Institute of Committee, Manufacture & Technical Panel, and the Business Management & Management, Ahmedabad (1971). Recipient of the prestigious Industry Scholarship. Operation Panels of CII Mysore Zone & Karnataka State. B.Tech. from University of Madras (1969). Professional Interests & Experience Over 37 years of Industrial experience in areas like, Projects, Corporate Restructuring, Exports, Consulting and Training, Advertising and Marketing besides Profit Centre responsibilities with organizations like, Department of Atomic Energy, Advani-Oerlikon Group (Bombay), Comcraft Services Group (Africa), Dattaram Advertising (Mumbai / Chennai), Shripet Industries (Chennai). Also owned and managed an Industrial Products Agency.
Academics Rakhee Sudhir Has over 5 years’ concurrent experience as Visiting Faculty in Department of Educational Background Management Studies, University of Madras, Magnus Schools of Business, Meenakshi Sunderrajan School of Management and ASB, before becoming a full M.A and M.Phil in Psychology, both from the Department of Psychology, time professor at Asian School of Business in April 2007. University of Kerala. She is currently Pursuing PhD in Training and Development.
Other Interests Professional Interests & Experience Active in Professional and Social Organizations. Addressed several Professional Over 8 years of experience in the field of Organisational Behaviour. Prior to associations, youth and student groups. As an active member and President of joining Asian School of Business, she taught at School of Communication and Rotary Club of Madras East, rendered yeoman service in the areas of Community, Management Studies (SCMS), Cochin. Vocational, Youth and International Services. Interested in Sports, Photography, She has also worked at Leela International Ltd, Trivandrum as Personnel O cer. Heritage and Travel. Goes on photographic expeditions in his spare time. During her stint in Leela International, she was responsible for setting up the Personnel Department. Also, she has served as a Resource Person for the State Resource Centre, Kerala. Her teaching interests are Organisational Behaviour, Training & Development, Organizational Development, Leadership & Change Management and Human Resource Development.
Research & Publications She has conducted Research in the area of Stress Management and also has published papers, articles to her credit. Sharad Ramnarayanan Lekshmi V Menon Educational Background Educational Background Post Graduate Diploma in Management from Management Development Institute • Post Graduate Diploma in Management, Asian School of Business (2007) (MDI), Gurgaon, India • Financial Risk Management (FRM) Certification from • Bachelor of Commerce, Mahatma Gandhi University. GARP, London • Certificate in Actuarial techniques (CAT) from Institute of Professional Interests & Experience Actuaries of India (IAI) • Eligible for being Associate Member of Institute of Lekshmi has been with the investment banking industry for two years working in Actuaries of India (IAI) • Pursuing Fellowship • Bachelor of Chemical Engineering the areas of corporate advisory, project finance, debt and equity syndication, (B.Chem. Engg.) from UICT, Mumbai. corporate finance. She has been involved with projects across industry verticals Professional Interests & Experience including aviation, hospitality, real estate, healthcare and manufacturing. Prior to More than 7 years experience in the Indian Equity Markets initially with Birla that, she has had a year's experience in human resources consulting, handling Sunlife Asset Management Company Limited in Mumbai as Manager, Investments recruitment and training for the ITES industry. and then with Pari Washington Company Advisors in Chennai as Asst. Vice President, Research before moving full time to academics as faculty with Asian Business School. Other Interests Anupama has served on several prestigious boards and forums. She was a member of the Board of Trustees (University of Maryland; 2008-2010); Board of Governors (University of Maryland; 2008-2010); Graduate Council (University of Maryland; 2008-2010); University Senate (University of Maryland; 2008-2010) and the Academic Integrity Council (University of Maryland; 2005-2006). She is actively involved in community service and has served as the President (Develop Empower Anupama K. Kothari Synergize India) and the President (Association of Doctoral Students- Robert H. Chairperson (Student A airs) Smith School of Business). She is the recipient of several awards for public service. She is a passionate advocate of women’s issues including maternity issues, HIV Educational Background prevention and funding for AIDS patients. She has addressed several professional • PhD (a-b-D) Business (Major-Marketing; Minor-Economics) • University of associations, student associations, embassies and conferences. Anupama has been Maryland, College Park, USA; B.A. (Economics) • University of Maryland, College featured in international newspapers including the Washington Post. She also Park, USA. writes for publications including The Hindu. Professional Interests & Experience Anupama has over 8 years of experience teaching economics and business courses at the University of Maryland, College Park. She was on the Deans Honor List ADJUNCT FACULTY (Economics) and was the recipient of the Graduate School Fellowship at the K.M. Abraham University of Maryland, College Park. She is also a Fellow of the University PhD from University of Michigan (USA), M.Tech from IIT (Kanpur), Chartered Teaching and Learning Program. Her educational research interests include Financial Analyst (CFA®) Licensed International Financial Analyst (LIFA). Belongs globalization, internationalization and pedagogical technology. to the Indian Administrative Service. Currently Member SEBI. She has several years of industrial and professional experience spanning industries including marketing research firms, educational consultancy firms, hospitals and S. Balachandran non-profits in India and the United States. Over 30 years of experience in marketing, general management, strategic planning Anupama also consults for entertainment, hospitality and travel and tourism and consulting; Post Graduation, IIM(A); B.Tech, IIT (Madras). industries. Her research includes electronic commerce; telemedicine; sales force compensation; customer satisfaction andsustainable marketing. She has published in and presented at several international publications and conferences. K.L.Bhaskaran VISITING FACULTY Over 36 years of experience in the manufacturing industry, of which 19 years were with a multinational company. He is a Certified in Production and Inventory K Kumar Pillai Management (CPIM) and a Certified Supply Chain Professional (CSCP) of APICS, Over 25 years of experience in the Banking industry. He is the Chief General USA. He is also a visiting faculty with Jamnalal Bajaj Institute of Management Manager of State Bank of Travancore. He has been the leading force behind their Studies (JBIMS) and Narsee Monjee Institute of management Studies (NMIMS); training division. B.Sc, B.E., MBA (IIMC) Manoj Krishna S. Jagadish Over 14 years of experience as a lecturer in the field of Law. He has been a faculty Professor, IIM, Bangalore; Former Chairperson in Quantitative Methods and member in the Law Academy, Govt. Law College, Calicut among other Law colleges. Information Systems; actively driving several major consulting assignments; Acted as resource person for In House training for Police. Published articles in Graduate from the Institute of Electronics and Radio Engineering, London; several National and International journals. LLB (2nd rank) & LLM (gold medalist) Post Graduation from IIM (Ahmedabad). from Kerala University.
Linda J. Kerr Narayanan Sivakumar More than 30 years experience working in the fields of education and industry in Over 27 years of industrial, consulting and academic experience; Promoter, 3SA the U.K., Netherlands, Canada, Turkey and India; has conducted Doctoral Research Consulting; teaches management courses at IIT-Madras, BITS/WIPRO, BIM, CBS; on “Global Employment: What Makes E ective International Manager”; a B.Tech (Hons.), IIT (Kharagpur); PGDBA, IIM (Ahmedabad). Chartered Psychologist and Associate Fellow of the British Psychological Society. Salem Ganapathi Rajeev Sreenivasan Founder and CEO of Logistics Plus - a 3PL/4PL enterprise with US collaboration Close to 25 years of professional experience in high technology with Bell Labs, serving large multinational companies including GE Motors India Ltd. and Siemens, Booz Allen Hamilton, Sun Microsystems, and several startups in the Tata Motors Ltd.; Post Graduation, IIM (Ahmedabad). Silicon Valley and India; Member, Investment Committee, Canbank Venture Capital Fund and Kerala Venture Capital Fund; teaches courses in the Management of Innovation and Sales Force Management at IIM (Bangalore); MBA (Stanford); MS (Syracuse); B. Tech (IIT, Madras); ADVISORY BOARD Mr. R. Narayanan Advisor, Tata Consultancy Services Ltd. Earlier, as Vice President (Learning and Advisory Council Development), he was concerned with planning, delivering and measuring induction and continuous learning initiatives of all TCS professionals in ASB has formed a core group of eminent management teachers and professionals, technology, domain, management and soft skills. He is a visiting faculty at a who act as the Advisory Council, to help enrich the initiatives of the School. number of academic and R&D institutions in USA, Canada, France, Germany etc. Mr. C. Balagopal and has contributed to the curriculum formation for a number of Universities within and outside the country. He is a member of International Steering Committee on Managing Director of Terumo Penpol Ltd, manufacturers of a range of medical Software Engineering Education and Training. He has a Master's Degree in products for the blood banking and transfusion industry. Mr. Balagopal is a gold Mathematics and a Diploma in Statistics. medalist from Loyola College, Madras for his BA in Economics and completed his MA in Economics from the University of Madras. He was selected to the prestigious Mr. R. P. Pillai Indian Administrative Service (IAS) but resigned later to start his own business Currently Promoter-CEO of Krysalis Consultancy Services Private Limited, an venture. He is a member / Chairman of several professional and voluntary organisation focusing on strategic issues, training and outsourcing; a visiting organisations including the MHD 13 committee of the Bureau of Indian Standards, faculty of Great Lakes Institute of Management, Chennai. Last corporate National Institution of Quality and Reliability, TiE Kerala, Prathibha Poshini and assignment was as Managing Director of a rural telecom firm setup jointly by the Kerala Public A airs Forum. Analog Devices, USA and IIT, Chennai. He had also had nearly 20 years of Mr. Rajeev Srinivasan experience with a variety of large established companies (L&T, MRF, Elgi, etc.) in An independent consultant in IT with o ces in Chennai and San Francisco. Mr. the area of strategic planning, business development and marketing. Fulbright Srinivasan teaches a course on Technology Management at IIM (Bangalore); earlier Scholar (Hubert Humphrey Fellow) University of Minnesota, USA; Post Graduate he held senior positions for over 20 years with Sun Micro Systems in the US and in from IIM (Calcutta); B.Tech from IIT (Kanpur) India. He is an IIT (Madras) graduate, with MS from Syracuse University in the US Mr. T. K. Harshan and an MBA from Stanford. Chairman & Managing Director, Stark Group of Companies with close to 25 years of Prof. S. Chidambara Iyer experience in communications, marketing and publishing across some of the most Graduate Engineer; Fellow - IIM (Bangalore) - equivalent to Ph.D; Diploma in Public creative advertising companies (Mudra, Contract, Lintas and Grant) in the country. Services Training, UK; LLB. Over 35 years of experience spanning Kerala State The highly successful promotion campaigns, positioning Kerala around the world Electricity Board, Institute of Management in Government, Management as a fascinating tourism destination, were conceptualized and executed under the Consulting and teaching at Business Schools. leadership of Mr. Harshan. He was Director, World Tourism market Ltd. - London / Berlin; and Director, International & Associate Publsher, EMO / Marhaba Magazine, Paris. He has an MBA from XLRI, Jamshedpur. BOARD OF GOVERNORS Prof. S. Jagadish Former Professor and Chairperson in Quantitative Methods and Information The Board of Governors of ASB represents the essence of professional aristocracy. Systems at IIM (Bangalore); Post Graduation from IIM (Ahmedabad); Graduate Dr. S. Ramadorai from the Institute of Electronics and Radio Engineering, London; recipient of Ford Chairman, Board of Governors, ASB Foundation and the UNDP Fellowships; has been actively driving several major consulting assignments. CEO & Managing Director, Tata Consultancy Services Ltd; a Graduate Engineer from IISc., Bangalore; Masters Degree from University of California; an alumnus Mr. Arun M. Kumar of Sloan School of Management; one of the most reputed IT professionals in Partner, KPMG LLP, California; as a leader in their advisory service practice; a the country. recognised thought leader in the areas of finance and performance management; promoter of a venture capital fund; advisor to several technology / entrepreneurial Mr. George M. Thomas Patron, ASB ventures in the US and India. Managing Director of Kenton Group of Companies, India; Managing Director and Mr. Raj Nair CEO, Saif Al Harassi Group and Burj Oman LLC, Sultanate of Oman; over the last Chairman, Avalon Consulting and Promoter-Chairman, Ugam Solutions Ltd., with 25 years, his companies have been associated with several prestigious projects in o ces in Mumbai and San Francisco. IIT (Mumbai), IIM (Ahmedabad) alumnus Oman; is also the Founder President, Trivandrum International School. with over 30 years of professional experience, most of it in strategic consulting for Indian and international clients. Prof. Prakash G. Apte Director, IIM (Bangalore); Post Graduation from IIM (Calcutta); PhD from Prof. K. Ramakrishnan Columbia University, USA; has several years of teaching experience at IIM Director, ASB, Former Director, School of Management, School of Distance (Bangalore) with specialisation in Economics. Education, Bharathiar University. Over 40 years of professional experience spanning industry, teaching, research and consulting in public systems (TN State, Mr. S. Gopalakrishnan (Kris) GoI) and not-for-profit sectors. Management education at IIM (Ahmedabad) and at Co-Founder, President & Joint Managing Director, Infosys Technologies Ltd; M.Sc. U.S. Universities as an exchange scholar of East-West Centre, Hawaii. (Physics) and M. Tech. (Computer Science), both from IIT (Madras); played a key role in building Infosys into one of the most reputed IT companies globally; Prof. Samuel Paul Founder-Chairman, Public A airs Centre, Bangalore; former Professor & Director IIM (Ahmedabad); former Advisor to the World Bank on Public Sector reform and to the UN Commission on Transnational Corporations.
Mr. G. Vijaya Raghavan Member-Secretary, BoG, ASB
President, VMA Consultants Pvt. Ltd.; Founder-CEO, Technopark, Trivandrum; former Member Kerala State Planning Board; Member Kerala State Council of Science Technology and Environment; former President International Association of Science Parks (Asia Pacific); Hon. Director Trivandrum International School.
Once you join us at the Asian School of Business, you don’t just become a student. Mr. Puspon Mukherjee, Manager (Analytics), Hewlett-Packard, Rather you become a custodian of this institute and help pave the way for those to on Mr. Varadarajan [2005-2007] follow. The placements we have today are all thanks to the e orts of past students, “Varadarajan always proved to be an excellent team player. He played a very who have established trust in the name of our institute and one day it will be your important role in managing the account profile of IPG DSAS for over three years. turn. So get ready to take a step forward, make the most of your time here and leave Along with that, he was also involved in getting the team engaged on your own legacy behind! Public Sector analytics over the past months. He is a dedicated person PLACEMENTS who enthusiasm is exemplary.” Mr. C Balagopal, Managing Director, Terumo Penpol Ltd. on Summer recruiters Mr. M.S. Anand [2005-2007] Reliance Fresh, SunTec, Religare, Deloitte, BEML, Hyundai Motors India Ltd., “Anand has continuously displayed capacity to study and analyse issues carefully, HDFC, IIM-B, Shaadi.com [People Group], AVT-McCormick, CGH Earth, Cochin identify key points, prepare useful actions and implement them. He has handled International Airport Ltd., Symphony, Ramco Systems, Strides Arcolabs. responsibilities including project planning and management, strategic planning, business plan preparation, and production planning and costing. This reflects the Final Recruiters discipline and training he has undergone, as well as the innate qualities of logical KPMG, Ernst & Young, Feedback Consulting, Reliance Retail, ICICI Bank, Bluestar, analysis and systematic study he is endowed with. We have strong growth plans and Idea Communications, Kotak Mahindra Bank, Forbes Marshall, Edelweiss, HP look forward to Anand contributing e ectively to the growth of the company.” Global, HDFC, JRG Securities, ICICI Securities, Toonz Animation, SunTec, etc. Mr. Dane Wallack, Senior Vice President, IFMR Trust on Recruiters Speak on ASB Students Mr. Srikanth Ayyappan [2007-2009]
Dr. Naushad Forbes, CMD, Forbes Marshall, on Mr. Jobin Joseph [2005-2007] “Srikanth Ayyappan approaches everything that he does with a high degree of “Jobin is a dedicated and excellent employee to work with. He cares deeply about ownership and professionalism. I have trusted him with sensitive and important doing a job and goes out of his way to ensure that a job is properly done. He is project and he has come through over and over again. I see him having a long exceptional at thinking quickly, is full of energy and is always hungry for learning career here at IFMR Trust and I would happily hire others from Asian School more. He has proven to be a valuable team member by building rapport with of Business.” employees across the organization and integrating excellently into our culture.” Since most candidates apply to more than one B-School with possibly di erent ADMISSIONS entrance exams, the chances of clashing/inconvenient entrance examination dates is a real possibility. We have arranged multiple centres across India where The FOUR vital tests which companies administer while deciding which Business candidates can attend the ASB Selection Process. Schools to recruit from are Quality of faculty, Quality of curriculum, rigour of the teaching / learning environment and Professional excellence of those who govern the School. ASB scores exceptionally high for all the four tests. HOW TO APPLY
ASB’s Post Graduate Programmes in Management (leading to the award of the a. Apply Online Post Graduate Diploma in Management) designed both for candidates with Visit www.asbindia.in to apply online. The online application process can be substantive work experience and for fresh graduates, demand from participants completed at your convenience and the application fees can be paid through a high intellectual vitality, demonstrated academic excellence, leadership qualities secure payment gateway. Please note that the form should be completed in all and commitment to pursue a management career. respects and the payment should have been received by ASB for your form to All candidates will have to go through the ASB Selection Process (ASBSP). Those be considered. with excellent scores in IIMCAT/GMAT will have a good advantage. OR Last date for Application: Visit www.asbindia.in Session Commencement: Visit www.asbindia.in b. Download Application Form Visit www.asbindia.in and download the Application Form. Courier the filled up Feel free to contact us at 0471-6579001 or 9847563334. You can also email us at application form with all enclosures and a DD for Rs 1000/- in favour of [email protected]. “ Asian School of Business” payable at Trivandrum to Ms Tigi Philip, Asian School of Business, Technopark, Trivandrum -695 581, THE ASB ADMISSIONS Tel : 91-471- 6579001/2 with the envelope clearly marked “Admissions” EXPERIENCE Short listed candidates will be called for the ASB Selection Process which may include a combination of tests, essays, group discussion and personal interviews. ASB believes that aspiring managers in India are subject to considerable and Interview performance, admission test results, previous academic record, work unproductive tension and challenge in the very process of seeking admission to a experience, if any and extra curricular activities will together determine the chances good B-School. Our objective is to make the admissions experience as convenient for admissions. and pleasant as possible. Selected candidates will be informed upon which, the first installment of fees is payable. SCHOLARSHIPS STUDENTS SPEAK
The George M Thomas Scholarships Programme recognises and rewards academic ASB teaches us how team culture can be used as the most powerful tool in today’s excellence by o ering fee concession, not exceeding 50%, to those students, chosen corporate world. purely on the basis of merit, joining the ASB's PGPM. Those selected will need to Jincy S Cherian from Saudi Arabia remit only 50% of installments 1 and 2. Continuation of scholarship to subsequent terms is contingent on continued excellence in academic performance in the A totally di erent learning style where we can’t di erentiate the fun from learning previous term. Scholarships will be given as part reimbursement of installments in the unique ASB style, which I believe can be used to benchmark the league. paid as per the schedule. The School's decisions with regard to eligibility and Karthik S. from Trivandrum amount are final. The convergence of the state-of-the-art infrastructure, the inspiring mentors as permanent and visiting faculty and unique learning style and the great mix of ALUMNI SPEAK students makes ASB a dream world. Sarath V Raj from Quilon Learning Methodology at ASB is unique. It never ends at the class room. Ravi Madhavan from Chennai PGPM at ASB gives a lot of value addition; value addition in terms of personal The best thing about ASB, apart from the pedagogy and facilitates is that the students development, communication and it trains you or gets you ready for the are a full part of the decision-making process. That’s what is unique about it. competition in the outside world. Elizabeth Jacquet from France Deepthi J Thomas from Trivandrum Awesome Campus, best in class infrastructure, unique pedagogy all at one great place ASB. Varada Rajan S.V from Hyderabad Technocity Pallipuram Trivandrum 695316 Kerala, India Phone : +91 471 6579001/2 Email : [email protected] www.asbindia.in Trivandrum