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Trivandrum Prof Trivandrum Prof. K. Ramakrishnan Asian School of Business Director’s Message Dear Potential Participant of ASB community, pursue an employment opportunity and return to the programme to complete the requirements for graduation. You will see that Asian School of Business is dierent in a variety of ways, right from how we have structured our process, to how aspiring professionals join the What makes the practice of management the most exciting of all professions is the ASB community. fact that not only do new concepts emerge continually but also that older ideas are challenged and discarded at a rate not found in any other field. The challenge in Most B-Schools have their admission process much more inconvenient than strictly teaching management therefore, is to equip the cadet manager with not only the necessary. While there may be some justification for every institution to constantly requisite body of knowledge, but also the ability to critically think through raise the bar, with respect to minimum acceptable quality, defined by parameters problems as well as opportunities and thus enable them to eectively innovate. which have evolved largely to exclude as many as possible, rather than discover the talented, there is little concern for the unjustifiable inconvenience and pain that the You will find that my colleagues and I at the Asian School of Business, with the prospective student undergoes. You will find that ASB’s approach is refreshingly benefit of management education from the best educational institutions and work dierent. We believe that the challenge of an educational institution lies in adding experience in reputed organizations are not just teachers in the conventional sense. as much value as possible, to those who have the potential to cope with the course, We have chosen to be academicians to share our distilled wisdom and cutting-edge rather than restrict the education to only the ‘best’. approach to help the aspiring managers, not only to carve a career for themselves but also to contribute to a sustainable society through the organizations in which The philosophy of management today revolves around ensuring that the experience they are employed and / or otherwise. every stakeholder has with the organisation is one of ‘delight’. We, at the Asian School of Business believe that unless the practices of the B-School reflect this I invite you to consider the ASB experience and chart your own direction in life. philosophy, we will only be producing a generation of managers who are This brochure will tell you something about ASB, but do also visit our website. unresponsive to the needs of society. Hence, even our admission process is Even better, if you can visit our sprawling new campus near the technology hub of designed to give the prospective participant in our programmes as pleasant an Technopark and talk to our students and faculty to understand how you could experience as possible. benefit from the ASB Approach. We oer our entrance tests at a number of convenient locations all over India, and I wish you the very best for your life and career. the test can be taken at a time convenient for the candidate. Thus, you are not likely to be excluded from the process for reasons of conflict with other events, emergencies, etc. Further, we give you the flexibility to leave the programme at specified stages, Prof. Ramakrishnan provided you have maintained the minimum prescribed academic standards, to Asian School of Business Even the greatest accomplishments began with a simple step forward. No matter Culture how daunting a task may seem at first, we believe the first step will help you We believe that institutional excellence is the outcome of excellence exhibited by overcome it. If you have the courage to take on a challenge, everything else will fall individuals at dierent levels. To enable this, our working culture tries to draw out into place. So let’s take that step together. the best from every member of the ASB family. We believe that organisational eectiveness is best achieved by control through culture and that every individual Vision is capable of self governance. The Asian School of Business is driven by the vision of creating competent and Principal Goals caring management professionals with the passion to lead. • To lay a strong foundation in general management practices and to facilitate the extension of this fundamental knowledge into various career-oriented areas Foundations that Endure of specialization. Values • To achieve a balance between academic rigour and an exposure to the wide range of real-life business contexts. Our values are our strength. They help develop our institutional culture and enable new members of the ASB family to become productive and integrate with • To foster among the students critical, creative and strategic thinking capabilities. incumbent members in a manner that blends change with continuity. • To create high levels of motivation, self-confidence and leadership qualities among students. Programmes • To establish professional alliances with Indian and international scholars, Our programmes are the end result of our collective knowledge and wisdom and institutions and groups to identify and incorporate innovative ideas. they should be the best in serving our associates worldwide. We will never sacrifice quality for quantity or substitute hype for content. • To achieve the highest standards of excellence in management education, research and consulting and evolve as an arbiter of public and private Infrastructure business policies. We will always strive to create infrastructure that is appropriate with the requirements of our programmes and associates so that learning ensues in an atmosphere that is maximally conducive for growth. Courses Offered The decisions you make here are the ones that will shape your career and life as Consultancy well. We oer courses that not only impart knowledge but also share experiences. With considerable consultancy experience, the faculty of ASB is equipped to take One thing you can be assured of is that you will discover your true calling at ASB. on challenging problems faced by the client. The problem is modularized to teams or individual faculty members for in-depth research to arrive at an optimal solution. Post Graduate Programme in Management (PGPM) Research & Publications The flagship course of ASB is a two-year programme enriched with a combination ASB has a team of experienced faculty who progressively interact to create material of contemporary conceptual and industry practices, driven by faculty with an that assists in looking at management through a fresh perspective. With a showcase eclectic mix of industry and teaching experience. ASB believes in preparing of research papers and articles produced in-house, ASB is paving the way for participants for a career rather than for a job. Therefore we do not artificially break enriching management training with its in-house produced knowledge. Faculty up the course into narrow specializations. members are regularly publishing articles/papers in various national as well as international journals and covering diverse functional areas such as Marketing, Management Development Programmes (MDP) Finance, Systems, HRM, Quantitative Methods, Economics and Production. With a customized approach to problem solving, ASB oers a range of continuing The faculty also specialises in developing case studies that assist corporates as well education programmes aimed at corporates. The approach highlighted, enable as participants to understand real-life management issues clearly and help gain corporates to render the complex, simple; while tackling business issues. Focus areas practical knowledge. include creation of new competencies in managing diverse businesses, technologies, people dynamics and global markets. The ASB faculty works in collaboration with other institutions such as London Business School (LBS), Indian School of Business (ISB) Hyderabad, IIMK, BIM etc. Client Specific Programmes (CSP) Developed by the faculty in consultation with the management of the client organisations, CSPs provide eective solutions with long term impact. CSPs represent our approach to On Demand Business. Choosing the Ideal Course A journey is easy when you know where you’re headed. However, it helps to have Education (AICTE) / Association of Indian Universities (AIU) with minimum guidance along the way. At ASB, we guide you along your journey. We’re not here to 50% aggregate marks in degree examination. tell you where to go - we’re just here to prepare you for what lies ahead. • Those appearing for their final year Bachelor’s degree examinations in April/May may also apply, provided they complete their degree final examination and meet Two-Year Post Graduate Programme in other requirements before the commencement of the course in the first week of Management (PGPM) July. They should submit their degree certificate/provisional pass certificate and ASB’s two-year PGPM programme follows the semester pattern. The focus is on mark sheets latest by 31st October. developing all-round professionals who can not only manage the business of today • The Programme starts with an intense Bridge Programme to bring the but also create the venture of tomorrow. The first two semesters are dedicated to participants to a common base line in terms of knowledge, skills and aptitude. exposing participants to the basics of management. The remaining two semesters help students develop capabilities in specific areas in greater depth. In between, • During the first year, participants spend on an average 5 hours a day in the they undergo 8 weeks of summer internship. Sessional Hall engaged in structured activities, under the supervision of the instructor. Curriculum and Pedagogy rests on the following premises: • During the second year, the component of supervised study reduces considerably • ASB can be innovative since we face very few external constraints. and participants are enabled to move rapidly into the self-study mode. ASB • Core courses are crucial since they equip participants with the right knowledge, believes that the singe most important deliverable of Master’s, level programmes skills and attitudes for a successful managerial career.
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