2020 TOP 100 GOOD PRACTICE STORY Title of the Story: Working towards sustainability by business cooperation in Posio, Lapland Destination Name: Posio Country: Finland Submitter name: Marja Hannula Email address:
[email protected] Position: Tourism Coordinator Nomination Category: x Culture & CommuniCes x Environment & Climate ☐ Nature & Ecotourism ☐ Islands & Seaside ☐ Immediate responses in dealing with the COVID -19 x Post COVID -19 recovery ☐ One of the 17 SDGs* (if yes, which one) Click or tap to choose *The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by all United NaAons Member States in 2015 as a universal call to acon to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. The 17 SDGs are integrated—that is, they recognize that acon in one area will affect outcomes in others, and that development must balance social, economic and environmental sustainability. What are the Sustainable Development Goals? hQps://www.undp.org/content/undp/en/home/sustainable-development-goals.html For further informaAon on Tourism for SDGs: hQp://tourism4sdgs.org/ Find detailed instructions for submitting good practices here DESCRIBE YOUR GOOD PRACTICE STORY Issues faced Posio is a small municipality and a tourism desCnaCon in the Finnish Lapland. Posio's strength as a tourism desCnaCon are the small, local tourism businesses operaCng in the area. They wanted their work towards sustainability to be recognised by internaConal standards. In addiCon to the systemaCc support for the work, the sustainability cerCficaCons allowed the businesses to uClise Visit Finland's Sustainable Travel Finland label in markeCng.