INTRODUCTION back tothecommunity: the racingexperienceforfanswhilegiving during itsSpringandFallMeetsthatenhance causes. related industry- and community; and humanservices;education;arts,culture ofhealth Support isfocusedontheareas forfundraisingactivities. as abackdrop charitable organizations andlendsitsgrounds civicand sponsorships tobenefitnumerous operations. to guideKeenelandemployeesintheirdaily known asTheKeenelandWay –continues industry andinCentralKentucky. to serveasaleaderintheThoroughbred conceived amodelracetrackintended activism datingbackto1936whenitsfounders • • • 6 since 2008. than$745,000 wishes andraisedmore than100 hasgrantedmore The program targeted fundraising goalby57percent. in 2018,exceedingtheorganization’s $130,000 was raised for Make-A-Wish than enjoy aVIPdayattheraces.More Wishchildren. Kids and their families Day to grant wishes for deserving organizations Make-A-Wish topresent and equine farms Thoroughbred Meet, Keenelandpartnerswithlocal Make-A-Wish Day. DuringtheFall Keeneland hostsanumberofevents Keeneland blendsfinancialandin-kind Today, mission– thisphilanthropic Keeneland hasarichhistoryofcommunity four $10,000 scholarships presented by by four $10,000 scholarships presented Thetotalincluded amount everoffered. scholarships wasawarded,the largest Day eachracemeet.In2018, $60,000 in Association to hold College Scholarship teams withtheKentuckyThoroughbred Day.College Scholarship Keeneland and activities. activities. and a complimentarydayattheraces,lunch military familiesin2018,whoenjoyed responder and hosted nearly2,500first Day(Falland Heroes Meet). Keeneland (Spring Meet) Dayat the Races Military Annual Keeneland Giving

Keeneland: FulfillingitsMission of CaringfortheCommunity and AnnHanleyParkinson’sResearch Fund. Ministries; UniversityofKentuckyArboretum for Women, andFamilies;Lighthouse Children RescueMission;TheNest:Center the LexingtonPublicLibraryFoundation; gifts toanumberofcharities,amongthem The KeenelandFoundationmademajor in2018. charities andfundraisingefforts local charities. run/walks, whichraisednearly$1millionfor than17,000individualsfor16 hosted more tourism initiatives.Lastyear, Keeneland worthy community,fandevelopmentand Keeneland uses its year-roundgrounds for a gathering place for all. With this vision, • • Smith Foundation. at theKentuckyHorseParkand theTubby Center Foundation, Maker’sMarkSecretariat UK’s GillHeartInstitute,Markey Cancer for AcademicandTutorial Services (CATS), them theUniversityofKentucky’s Center for CentralKentuckyorganizations, among generated millionsofdollarsincharitablegifts Maker’s Markbottle.Salesofthebottlehave acommemorative 1997 toannuallyproduce Partnership withMaker’s Mark Keeneland supported more than 650 local than 650local Keeneland supported more Keeneland’s foundersintendedittobe hosted theweeklongevent. the eighthconsecutiveyearKeenelandhas marked horse industry.The2018program youthabouttheregion’s at educatingarea part ofthetrack’sannualfieldtripaimed Keenelandas schoolstoured 3,000 fifth grade students 34 from Central Fayette County FifthGradeTours. Some (page8). children year-roundprogramming fornearly10,000 eventsand the KeenelandKidsCluboffers them in efforts, Keeneland’s philanthropic racingandinvolving fans ofThoroughbred Kids Club.Keeneland Whileencouraging thousands ofstudentstotheracetrack. $400,000 inscholarshipsandattracted than Scholarship Dayhasawarded more . Sinceitsinception,College Keeneland and Maker’s Mark partnered in in Keeneland andMaker’sMark partnered 2019 Keeneland MediaGuide|Introduction • • • • • • • Kentucky institutionsandorganizations: have positivelyimpactednumerous Central • • • • Kentucky formore than80years: and horseindustryinitiativesinCentral been attheforefront ofhistoriccivic space. Keeneland Roomintoanactivemeeting Library: $50,000totransform the University ofKentucky’s W.T. Young help buildanewfacility. Kentucky BloodCenter:$60,000to Center: $25,000foranewclassroom. Lexington’s LivingArts&Science education standards forallstudents. schools that successfully raise the to reward and recognize Fayette County Fayette EducationFoundation:$60,000 its equinestudiesprogram. Midway College:$150,000toexpand space. Exhibits Gallery, atemporarycollections to buildtheKeenelandChanging Kentucky HistoricalSociety:$250,000 Kentucky programming. an endowmenttodeveloporiginal (KET): $250,000tohelpestablish Kentucky EducationalTelevision Major fundinggiftsfrom Keeneland Gluck EquineResearch Center. the UniversityofKentucky’s MaxwellA. million overseveralyearstoestablish In themid-1980s,Keenelandgave$1 not havebeenvaccinated. County children whootherwisemight vaccine toassistininoculatingFayette Keeneland paid$10,000fortheSalk At the height of the polio epidemic, location. downtown Lexingtontoitscurrent (then knownastheCity’s Hospital)from equipment, movedSt.JosephHospital days asitsemployees,usingKeeneland In 1959,Keenelandclosedfortwo a dormitory. the UniversityofKentuckytoconstruct In 1954,Keenelandgave$200,000to Keeneland’s charitable outreach has Through the YearsThrough Rev. 2/28/19 ®