INTRODUCTION • • • events, as a for backdrop fundraising activities. Sup charitable organizations andlendsitsgrounds civicand sponsorships tobenefitnumerous activism datingbackto1936whenitsfound ed causes. ed causes. industry-relat community; andThoroughbred and human services;education;arts,culture ofhealthand port isfocusedontheareas try andinCentralKentucky. indus serve asaleaderintheThoroughbred ers conceivedamodelracetrackintendedto Keeneland/Photos by Z Keeneland employeesintheirdailyoperations. as TheKeenelandWay –continuestoguide 6 scholarship money, includingtwo$10,000 Day atKeenelandgaveaway $40,000 in ter eachrace.In2017,CollegeScholarship one of10$1,000scholarshipsawarded af towin sands ofcollegestudentsregister sociation eachracemeet.That day, thou As ship withtheKentuckyThoroughbred holds CollegeScholarshipDayinpartner College ScholarshipDay– Keeneland 2017. kids andraised$612,736through races. Theeventhasgrantedwishesfor92 and theirfamiliesenjoyaVIPdayatthe Wishwishes fordeservingchildren. Kids and equine businesses to grant farms bred Keeneland teamswithlocalThorough Wish Dayat Keeneland,duringwhich marked the10thanniversaryofMake-A- Make-A-Wish Day–The2017FallMeet $28,840 forSupportingHeroes. DayinOctober,roes PapaJohn’sraised thesupportofHe race meet.Through EMTsfirefighters, and their families each eran military,lawenforcement officers, Meet) –Keenelandhonorsactiveandvet byPapaJohn’s(Fall Day Delivered Marathon (SpringMeet)andHeroes by Military DayattheRacesPresented and Keeneland hosted 42 promotions Keeneland blendsfinancialandin-kind Today, mission–known thisphilanthropic Keeneland hasarichhistoryofcommunity Keeneland Giving in2017 including: including: Keeneland: FulfillingitsMission of CaringfortheCommunity ------• $10,000 tosupportthehorsesandpeopleaf $1.3 millionforvariouscharities. in • • • Association. Junior AchievementoftheBluegrassand ganizations, includingtheSalvationArmy, than30charitableand civic or to more theworld. around in supportofcharitablecausestheU.S.and The from Keeneland Shop, tickets and more giftbasketsandotheritems tions, offering Downs Training CenterinBonsall,California. atSanLuisRey fected bythetragicLilacFire Keeneland/Photos by Z at Keeneland, raising 15 run/walkeventsatKeeneland,raising Day hasdistributed$332,000inscholar 2002, Keeneland’sCollegeScholarship Scholarships.SinceOctober Whitaker FamilyYMCAinLexington. $100,000 tosupportconstruction ofthe stallment of$50,000tofulfill a pledgeof In 2016,Keenelandcontributed anin nity &Technical College. Newtown CampusofBluegrassCommu the InterdisciplinaryScienceCenterat grass BuildSmartinitiativeinsupportof In December, Keeneland contributed In 2017,nearly20,000peopleparticipated industry. and theThoroughbred aboutKeeneland private schoolstolearn publicand 35area 2,800 fifthgradersfrom than In August, Keenelandhosted more Fayette CountyFifthGradeTours – Central Kentucky(page26). opportunitiesforthemtosupport thropic philan inKeenelandandoffers interest Kids Clubencouragesmemberstotakean Keeneland KidsClub–The ships. $75,000 sponsorshippledgetotheBlue In 2017,Keenelandcompletedtheir financialassistance Keeneland provided Keeneland made nearly1,000dona 2018 Keeneland MediaGuide|Introduction ------generated more than $8.2 million in generated charita more Maker’s Markbottle.Salesofthehave acommemorative 1997 toannuallyproduce Smith Foundation. ter attheKentuckyHorseParkandTubby Cen cer Foundation,Maker’sMarkSecretariat (CATS), UK’sGillHeartInstitute,MarkeyCan Center forAcademicandTutorial Services among themtheUniversityofKentucky’s ble giftsforCentralKentuckyorganizations, horse industry initiatives in Central Ken been attheforefront ofhistoriccivicand • • • • • • • Kentucky institutionsandorganizations: have positivelyimpactednumerous Central • • • • tucky formore than80years: Partnership withMaker’s Mark Keeneland and Maker’s Mark partnered in in Keeneland andMaker’sMark partnered Keeneland’s charitable outreach has space. land Roomintoanactivemeeting brary: $50,000totransformtheKeene University ofKentucky’s W.T. Young Li help buildanewfacility. Kentucky BloodCenter:$60,000 to ter: $25,000foranewclassroom. ’s LivingArts&ScienceCen education standards forallstudents. ty schoolsthatsuccessfullyraisethe to reward andrecognize FayetteCoun Fayette EducationFoundation:$60,000 its equinestudiesprogram. Midway College:$150,000toexpand space. hibits Gallery, atemporarycollections to buildtheKeenelandChangingEx Kentucky HistoricalSociety:$250,000 gramming. ment todeveloporiginalKentuckypro $250,000 tohelpestablishanendow Kentucky EducationalTelevision (KET): Major fundinggiftsfrom Keeneland Gluck EquineResearch Center. the UniversityofKentucky’s MaxwellA. million overseveralyearstoestablish In themid-1980s,Keenelandgave$1 not havebeenvaccinated. County children whootherwisemight vaccine toassistininoculatingFayette Keeneland paid$10,000fortheSalk At the height of the polio epidemic, rent location. from downtownLexingtontoitscur tal (thenknownastheCity’s Hospital) equipment, movedSt.JosephHospi days asitsemployees,usingKeeneland In 1959,Keenelandclosedfortwo a dormitory. the UniversityofKentuckytoconstruct In 1954,Keenelandgave$200,000to Through the YearsThrough Rev. 2/21/18 ------®