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The Chinese Food Market

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With Focus on Healthy Products THE CHINESE FOOD MARKET Please insert a suitable picture in this size OFFICIAL PROGRAM PARTNER THE CHINESE FOOD MARKET This report provides a comprehensive reference for Swiss companies wanting to expand and/or develop in the Chinese food market. It contains market insights on the rapidly changing food market, for the general Food & Beverage as well as the Healthy Food Market. Date: Language: English Number of pages: 66 Author: Fiducia Management Consultants Other sectorial Reports: Are you interested in other Reports for other sectors and countries? Please find more Reports here: s-ge.com/reports DISCLAIMER The information in this report were gathered and researched from sources believed to be reliable and are written in good faith. Switzerland Global Enterprise and its network partners cannot be held liable for data, which might not be complete, accurate or up-to-date; nor for data which are from internet pages/sources on which Switzerland Global Enterprise or its network partners do not have any influence. The information in this report do not have a legal or juridical character, unless specifically noted. Contents 4.5.1. Market Development ___________________ 29 1. FOREWORD____________________________ 7 4.5.2. Main Players ________________________ 31 2. EXECUTIVE SUMMARY __________________ 8 4.5.3. Distribution Channels __________________ 32 4.5.4. Opportunities for Swiss Companies _________ 32 3. MARKET OVERVIEW ____________________ 9 3.1. Market Trends _______________________ 10 5. HEALTH FOOD MARKET ________________ 34 3.2. Market Potential for Swiss Products __________ 11 5.1. Baby and Infant Food __________________ 34 5.1.1. Market Development ___________________ 34 4. FOOD AND BEVERAGE MARKET _________ 12 5.1.2. Main Players ________________________ 35 4.1. Convenience Food _____________________ 12 5.1.3. Distribution Channels __________________ 36 4.1.1. Market Development ___________________ 12 5.1.4. Opportunities for Swiss Companies _________ 36 4.1.2. Main Players ________________________ 14 5.2. Organic Food ________________________ 37 4.1.3. Distribution Channels __________________ 15 5.2.1. Market Development ___________________ 37 4.1.4. Opportunities for Swiss Companies __________17 5.2.2. Main Players ________________________ 39 4.2. Dairy Products _______________________ 18 5.2.3. Distribution Channels __________________ 41 4.2.1. Market Development ___________________ 18 5.2.4. Opportunities for Swiss Companies _________ 42 4.2.2. Main Players ________________________ 19 5.3. Dietary Supplements ___________________ 43 4.2.3. Distribution Channels __________________ 20 5.3.1. Market Development ___________________ 43 4.2.4. Opportunities for Swiss Companies _________ 21 5.3.2. Main Players ________________________ 44 4.3. Soft Drinks __________________________ 21 5.3.3. Distribution Channels __________________ 44 4.3.1. Market Development ___________________ 21 5.3.4. Opportunities for Swiss Companies _________ 45 4.3.2. Main Players ________________________ 23 5.4. Sports & Fitness ______________________ 46 4.3.3. Distribution Channels __________________ 23 5.4.1. Market Development ___________________ 46 4.3.4. Opportunities for Swiss Companies _________ 24 5.4.2. Main Players ________________________ 47 4.4. Alcoholic Beverages ____________________ 25 5.4.3. Distribution Channels __________________ 47 4.4.1. Market Development ___________________ 25 5.4.4. Opportunities for Swiss Companies _________ 48 4.4.2. Main Players ________________________ 26 4.4.3. Distribution Channels __________________ 27 6. FAIRS AND ASSOCIATIONS _____________ 49 4.4.4. Opportunities for Swiss Companies _________ 28 6.1. Food Fairs __________________________ 49 4.5. HoReCa (Hotel, Restaurant, café) __________ 29 6.2. Associations __________________________51 7. REGULATORY ENVIRONMENT ___________ 52 9.3.3. Success story – SwissTaste _______________ 59 7.1. Authorities __________________________ 52 9.3.4. Suggestions for market entrants – SwissTaste __ 59 7.2. Food Safety _________________________ 52 10. EXPORT CHECKLIST ___________________ 60 7.2.1. Regulation Specific to Healthy and Organic Food 53 7.2.2. Regulation Specific to Genetically Modified 11. APPENDIX ____________________________ 62 Organism ___________________________ 53 11.1. Cross-border e-commerce of Bonded Warehouses 62 7.3. Labeling Requirements _________________ 53 11.2. Cross-border e-commerce in Bonded Logistics Parks 7.3.1. Mandatory Labelling Items of Pre-packaged Food 53 and Free Trade Zones __________________ 62 7.3.2. Requirements Specific to Nutritional Labelling _ 54 11.3. Potential importing partners for China _______ 63 7.3.3. Requirements Specific to Baby Food Labelling __ 54 11.4. Local taxation and levies on alcoholic beverages in 7.3.4. Requirements Specific to Organic Labelling ____ 54 China _____________________________ 64 11.5. Reference ___________________________ 65 8. SINO- SWISS FTA ______________________ 55 8.1. Import Procedures ____________________ 55 8.2. Import Duties ________________________ 56 9. SWISS COMPANIES IN CHINA ____________ 57 9.1. CHEERS Wines ______________________ 57 9.1.1. About CHEERS Wines __________________ 57 9.1.2. Road to success – CHEERS Wines __________ 57 9.1.3. Success story – CHEERS Wines ____________ 57 9.1.4. Suggestions for market entrants – CHEERS Wines57 9.2. Emmi _____________________________ 58 9.2.1. About Emmi _________________________ 58 9.2.2. Road to success – Emmi _________________ 58 9.2.3. Success story – Emmi __________________ 58 9.2.4. Suggestions for market entrants – Emmi _____ 58 9.3. SwissTaste (Beijing)____________________ 59 9.3.1. About SwissTaste _____________________ 59 9.3.2. Road to success – SwissTaste _____________ 59 THE CHINESE FOOD MARKET 4 List of figures Figure 1. 1: Geographic distribution of disposable income of urban households ............................................................................. 10 Figure 4.1.1. 1: Convenience food market development in China 2009 – 2019E (in RMB bn) ....................................................... 12 Figure 4.1.1. 2: Impulse and indulgence product market development in China 2009 – 2019E (in RMB bn)............................... 13 Figure 4.1.3. 1: Convenience food distribution channel development in China 2012 – 2014 (in %) ............................................... 15 Figure 4.2.1. 1: Dairy products market development in China 2009 – 2019E (in RMB bn) ........................................................... 18 Figure 4.2.3. 1: Dairy products distribution channel development in China 2012 – 2014 (in %) .................................................. 20 Figure 4.3.1. 1: Soft drinks market development in China 2009 -2019E (in RMB bn) – Off-trade ............................................... 22 Figure 4.3.3. 1: Soft drinks distribution channel development in China 2012 – 2014 (in %) ......................................................... 23 Figure 4.4.1. 1: Alcoholic beverages market development in China 2009 - 2019E (in RMB bn).................................................... 25 Figure 4.4.3. 1: Alcoholic beverages distribution channel development in China 2012 – 2014 (in %) .......................................... 27 Figure 4.5.1. 1: Consumer foodservice sales by location 2009 - 2019E (in RMB bn) ...................................................................... 29 Figure 4.5.1. 2: Consumer expenditure on hotels and catering by income 2009 – 2019E (in RMB bn) ....................................... 30 Figure 4.5.1. 3: Hotel price platform - retail value breakdown 2011 – 2013 (in %) ........................................................................ 30 Figure 5.1.1. 1: Baby and infant food market development in China 2009 – 2019E (in RMB bn) ................................................. 34 Es konnten keine Einträge für ein Abbildungsverzeichnis gefunden werden. Figure 5.1.3. 1: Baby and infant food distribution channel development in China 2012 - 2014 (in %) .......................................... 36 Figure 5.2.1. 1: Organic packaged food market development in China 2009 – 2019E (in RMB bn) ............................................. 38 Figure 5.2.1. 2: Development of number of organic certifications in China 2004 - 2013 ............................................................... 38 Figure 5.2.3. 1: Organic packaged food distribution channel development in China 2012-2014 (in %) ........................................ 42 Figure 5.3.1. 1: Dietary supplement market development in China 2009 – 2019E (in RMB bn) ................................................... 43 Figure 5.3.3. 1: Dietary supplements distribution channel development in China 2012-2014 (in %) ........................................... 44 Figure 5.4.1. 1: Sports nutrition market development in China 2009 – 2019E (in RMB bn) ......................................................... 46 Figure 5.4.3. 1: Sport & fitness distribution channel development in China 2012-2014 (in %) ..................................................... 47 Table 4.1.2. 1: Main players in the convenience food industry in China (excluding dairy players) ................................................. 14 Table 4.1.2. 2: Main foreign players in the impulse and indulgence market in China (excluding dairy players) ........................... 15 Table 4.1.3. 1: Largest food retail stores in China in 2014 ................................................................................................................
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