The World of Apple the Market Leader‘S Multichannel-Boost Europe‘S Biggest Apple Magazine App Success Pocket-Academy

Welcome to the world of Apple The market leader‘s multichannel-boost Europe‘s biggest Apple magazine App success Pocket-Academy

75.000 downloads

28 Print media THE Web-Portal 50,000 Followers 50 MIO. contacts Target Audience

Attractive target group MacLife readers are predominantly male (93 percent), well educa- ted (41 per cent have a university degree), and have above-average household incomes (40 per cent have a monthly net income of more than 3,000 Euros).

For 16 years MacLife, one of the leading European Life style special-interest magazines in the Apple market, MacLife readers enjoy individual lifestyle products, are de- has been offering a great wealth of information sign-oriented and keep themselves informed on market news and a huge commercial value for Apple users. and any type of peripheral products such as printers, bags, Every month, on at least 132 pages, MacLife offers hard drives, speakers, and input devices. In this regard, qua- valuable information on any relevant topic related lity is more important to MacLife readers than the cost fac- to Apple, Mac, iPhone, and iPad. The focus of our tor. Being savvy users of Macs, iPhones and iPads, MacLife reporting is on practical tips and tricks which any readers are accessible across all media channels, so that this reader can directly apply. Tests and purchasing ad- target group is particularly receptive for cross-media commu- vice on software and hardware such as printers, nication strategies. scanners and displays, insider analyses of the Ap- ple empire and regular news sites on the fields of Long and intensive use music, photography, gaming, and more round off 87 percent of MacLife readers browse the magazine several the editorial concept. times. 70 percent of MacLife magazines are read by more than one person.

Best regards,

Sebastian Schack Editor-in-Chief Mac Life

6 Europe‘s leading and Germany‘s only monthly magazine for the Apple world

6 reaches a monthly audience of Mac, iPhone and iPad users

6 keeps you informed about market news; offers practical tips and tricks; contains tests and purchasing advice

6 12 issues per year

6 recognized advisor for Apple users for 16 years

6 Total circulation of 01/2016 issue: 49,278 copies Distributed circulation: 30,692 copies Copies sold: 30,196 copies Subscription: 16,324 copies

6 Advertising enjoys high credibility

6 Target group without divergence loss

Conditions: 1/1 page: 6,800 Euros 1/2 page: 3,800 Euros 1/3 page: 2,900 Euros Dates & Topics

Adverti- Printed Supple- Date of 1st Issue sement documents ments Topics publication deadline deadline delivery

02/17 02.01.2017 28.11.2016 05.12.2016 15.12.2016 Outlook: Apple 2017 - What can we look forward to? Finance & tax well in hand

Make your Mac as new! Interior and exterior spring cleaning, tidying up; Top apps 03/17 01.02.2017 30.12.2016 06.01.2017 18.01.2017 for everyday use

Exhausting the possibilities of OS X, New applications for old Macs, Purchasing 04/17 01.03.2017 27.01.2017 03.02.2017 15.02.2017 advice: Wi-FI routers, Smart home with HomeKit etc

Fresh from CeBIT: Purchasing advice for accessories for Mac, iPhone and iPad; 05/17 03.04.2017 01.03.2017 08.03.2017 20.03.2017 Equipment insurance and warranty at a glance; Taking pictures with your iPhone

Guide : Taking your iPhone and iPad on holiday, Storage networking; Thunderbolt 06/17 02.05.2017 30.03.2017 06.04.2017 18.04.2017 accessories tested; Bundesliga start with Mac, iPhone and iPad

Test: Navigating via iPhone; Cheaper printing - great purchasing guide; All the news 07/17 01.06.2017 28.04.2017 05.05.2017 17.05.2017 from WWDC

Cutting films on Mac, iPhone etc; The best playback apps; WiFi security; Tested: 4 08/17 03.07.2017 31.05.2017 07.06.2017 19.06.2017 k-resolution displays; The best free apps for your devices

Clean up and streamline your Mac; Music and audio streaming made easy; Purcha- 09/17 01.08.2017 29.06.2017 06.07.2017 18.07.2017 sing advice: Inexpensive photo printers

Big IFA Special: This is what you will find at the leading trade fair; Reliable data 10/17 01.09.2017 31.07.2017 07.08.2017 17.08.2017 backup and protection; The best Office program packages; Safe travelling through the net

Flashback: The best new products at IFA; The new iPhones: What they offer, who 11/17 02.10.2017 30.08.2017 06.09.2017 18.09.2017 they are for; Special: Smart homes for everyone

Purchasing advice: The right Mac for every purpose; Guide: Properly archiving and 12/17 02.11.2017 02.10.2017 09.10.2017 19.10.2017 deleting; Compact cameras compared

Tips for gifts at the last minute; Accessories for Mac, iPhone and iPad; Outlook: 01/18 01.12.2017 30.10.2017 06.11.2017 16.11.2017 What are Apple‘s plans for 2018? IMPORTANT: Ad formats and rates For bleed ads, please provide 3 mm from the edge! !

Advertising rates Formats

Format 4c 2/1 page 11,000 € 1/1 page 6,800 € 1/1 page 2/1 page 1/2 page 3,800 € A: Bleed 1/3 page 2,900 € S: Print space 1/4 page 2,100 € A: 210 x 290 mm A: 420 x 290 mm (Please provide print data for individual pages) 1/8 page 1,450 € U2, U3 8,300 € U4 9,600 €

1/2 page 1/3 page Discounts* Retail stamp 1/2 page 1/3 page Frequency discount Format Preis A: 101 x 290 mm A: 210 x 140 mm A: 64 x 290 mm A: 210 x 94 mm from 3 ads 8 % with 99 € Logo In addition, you from 6 ads 10 % get 5 copies of from 9 ads 12 % Mac life per month 1/4 page 1/4 page 1/8 page 1/8 page for your custo- from 12 ads 15 % mers. from 24 ads 35 % Direct debit 2 %

* Discounts at purchase S: 89,5 x 126 mm A: 210 x 56 mm S: 52 x 80 mm S: 183 x 28 mm within a 12 month period

Technical Data è Printing: è Printing profiles: è Colour application: è Screen width: è Special colours: Cover: Sheet-fed offset printing, Cover: ISO coated v2, Cover pages up to 340% 70 lines per centimetre Should special colours occur, these will be Content: Web offset printing Content: PSO LWC improved (ECI) Content pages up to 300% converted to CMYK before printing; this may result in colour shifts. Special advertising forms Some possible special types of advertising Our diverse forms of advertising offer you the opportunity of an outstanding presence within the magazine.

Inserts* Price up to 25 g per copy 75 € per 1,000 copies subscription edition**

175 € per 1,000 copies subscription edition Supplements Double gate fold Cover-Gatefold Partial edition excl. subscription on request** Inserts, Fold-out double page Extended title page, postcards, etc. spread, up to 8 pages 3 pages each further 5 g 5 € per 1,000 copies (additional) Pull-out supplements 2 to 4 pages: 100 € per 1,000 copies 8 pages: 180 € per 1,000 copies 12 pages: 260 € per 1,000 copies

16 pages: 290 € per 1,000 copies Glued-in inserts Fold-out page Back gate fold Glued-in inserts Postcards, Advert is folded Extended cover page, booklets, etc. out to the right 4 pages Postcard: 29 € per 1,000 copies Postage: 25 € per 1,000 copies CDs/DVDs: 40 € per 1,000 copies Postage: 30 € per 1,000 copies

* Minimum format: 10,5 x 14,8 cm, Maximum format: 20.0 x 28.0 cm CD inserts Pull-out supplements Double gate ** Print run of EV, reading circles, board copies and other distribution divisions *** configurable according to Nielsen areas from 5,000 copies CD stuck in the 2 to 16 pages cover fold content pages Cover is folded out to the left and right Delivery Please deliver any supplements in a properly processed and packaged way. They should arrive free of charges and costs no later than 2 weeks prior to the magazine‘s on-sale date. Additional terms and conditions are available from the publisher. Pricing on request Special editions iPhone & iPad Life: High-quality series around all topics related to iPhone, iPad and Apple Watch. iPhone & iPad Life expressly targets iPhone or iPad owners, even if they do not have a Mac; the series is thus separate from Mac Life, reaching a wider audience. Content-wise, aside from devices and suitable operating systems, the series addresses accessories from protective covers to AirPlay sound systems.

• Print run: 43,500

Mac Life Wissen: 6 Specials per year for beginners and advanced users Mac Life Knowledge is an addition to Mac Life, addressing topics to a wider extent that often can only be briefly introduced in the parent magazine. Each issue has its own main topic.

• Print run: 41,000 Special Editions topics and deadlines

Adverti- Printed Supple- iPhone & Date of 1st sement documents ments Topics iPad Life publication deadline deadline delivery

Sports via iPhone: The best Fitness Trackers and apps, Special: The best apps for 2/2017 07.04.2017 02.03.2017 09.03.2017 22.03.2017 2017

Cool gadgets on the way: The best Bluetooth speakers and outdoor accessories for 3/2017 30.06.2017 24.05.2017 31.05.2017 13.06.2017 iPhone & iPad

4/2017 22.09.2017 18.08.2017 25.08.2017 07.09.2017 iWLAN Special: Perfect network with iPhone, iPad, Fritz! Box etc

Specials: The best tips for iCloud + alternatives, Your iPhone & iPad on vacation, iOS 1/2018 24.1.2017 19.10.2017 26.10.2017 08.11.2017 11 outlook

Adverti- Printed Supple- Mac Life Date of 1st sement documents ments Topics Wissen publication deadline deadline delivery

Networking for home users, families and small work groups: How to configure 2/2017 10.02.2017 06.01.2017 13.01.2017 26.01.2017 important devices such as routers, WI-FI, Ethernet, Powerline adapters, or NAS.

Solving Mac problems: Numerous guides for the problems of everyday life. Also: 3/2017 12.05.2017 06.04.2017 13.04.2017 26.04.2017 (Offline/online) backup and data recovery.

Entertainment on your Mac: Locally storing and managing your collection on your 4/2017 11.08.2017 07.07.2017 14.07.2017 27.07.2017 Mac; access to stores and streaming services on the Internet. Plus: Accessories from AirPlay speakers to sound bars.

1/2019 13.10.2017 07.09.2017 14.09.2017 27.09.2017 250 tips & tricks for Mac Compendia for the Apple market

High quality in content, scope and design

Since 2008, falkemedia has been releasing compendia under the ‚BIBEL‘ brand. They are aimed at customers who are not regular readers of the magazine, however, need a referen- ce work they can relate to through the whole year. The BIBEL issues rest with the customer for months, and their advertising messages work again and again. The high credibility of the BIBEL series will lend your advertisements reliability.

• Print run: 41,800

Advertising and data deadlines: MacBIBEL 2/2017 31.03.2017 MacBIBEL 1/2018 20.10.2017 iPhoneBIBEL 2/2017 22.03.2017 iPhoneBIBEL 1/2018 29.09.2017

Release Date: MacBIBEL 2/2017 28.04.2017 MacBIBEL 1/2018 17.11.2017 iPhoneBIBEL 2/2017 21.04.2017 iPhoneBIBEL 1/2018 27.10.2017 The Number 1 app success!

We can develop 6 The revolutionary, future media concept: your tutorial app 100 iPhone features explained by compact videos as if a friend showed them to you. In the ‚100 video tips for iOS‘ app

6 first part of the ‚Pocket Academy‘ series: almost 75,000 downloads since its release

6 Place 1 of iPad apps in the overall charts Place 2 of iPhone apps in the overall charts

App Store

94% of customers rated the app with 5 stars! maclife.de 50% mobile 6 4.1 million page impressions per month accesses: 6 2,2 million visits per month 785,000 PIs 352,000 PIs 6 1,3 million unique users per month 6 User value concept:

• Current, in-depth news about Apple, iPhone, iPad & Mac

• Expert contributions and comments for the target audience of decision makers and media representatives

• In-depth hardware and software tests from our test lab

• Video posts, comments and tests

Trial offer Format 300 x 250 pixels 120,000 PIs per month for only 1,650 Euros (550 euro per month) Ad formats and rates

Formats Prices

Theme channels: Type of advertising Pixel format Unit Prices · Newsticker Tandem Super Banner Medium Rectangle 300 x 250 CPM 48 € · Mac Wide Super Banner 728 x 90 CPM 35 € · iPhone Sky · iPad scraper BillBoard 970 x 250 CPM 58 € · Apps Skyscraper 120 x 600 CPM 30 € Halfsize · Tests Wide Skyscraper 160 x 600 CPM 35 € · Tipps Half Page Ad 300 x 600 CPM 80 € · Deals Wallpaper light/ Halfpage 728 x 90 + 160 x 600 CPM 70 € · Business Tandem · Forum Rectangle 728 x 90 + 160 x 600 + Wallpaper CPM* 80 € Colouring per on Advertorial on request entry request

* exclusive only

Note: maclife.de is part of the BRASH network Social Media

6 Mac life has been on Facebook, Twitter & Instagram for more than 7 years + 50,000 6 currently more than 51,000 fans/followers 6 Widest-coverage of a social-media presence in any music magazine

6 User value concept: • High interaction with fans, strong attachment to the brand • Exclusive videos • Promotions & prize games

Turn customers into fans! Increase your perception regarding social media and range of content with sponsored posts. Sponsored Posts are perceived by fans as editorial content, thereby gaining creden- ce. By this means we can generate a strong audience for your product and your brand. We are at home on the following channels: Face- book, Twitter, Instagram, Whatsapp, YouTube, Google Plus, thereby offering you outstanding opportunities.

Price: 2,500 Euros per placement Advertorials and White papers Up to è Reach tens of thousands of users with your subject: No matter if it‘s a 1 to 8 page advertorial 50,000 in our print magazines, an online contribution at readers our technology portals or a 10 to 16 page white paper at the digital kiosk apps from falkemedia (for IOS and Android tablets). Ideally, you can combine all three channels.

è Our authors will edit your content for your target audience - from hands-on workshops for success- ful usage of your product in step-by-step form right through to insights into your company‘s philosophy or product range.

è falkemedia‘s digital IOS and Android kiosks have already been installed by more than 233,000 users. Whitepapers are simultaneously available via digitalphoto.de and maclife.de.

è We yield up to 50,000 downloads within a compact period, as experience shows. Better and more focused ways of permanently placing your subject with customers are hardly conceivable.

è Price on request Newsletter

falkemedia has at its disposal more than 110,000 110,000 qualified e-mail addresses of active Apple users keen to consume, who have actively agreed to recipients receiving advertising via double-opt-in. Thanks to our reasonable handling of customer data, our newsletters usually achieve opening rates well above 50%, making sure you gain the maximum success of your online campaign.

You have the option to address users directly, exclusively with your content (standalone) or you can blend into our monthly newsletter at the respective EVT (date of first publication) of a Mac Life issue

Prices

Standalone: 4,500 Euros EVT Newsletter: from 890 Euros upwards Reader tests

è By creating interaction with readers, you can make sure that opinion leaders will engage themselves with your product, report on it and recommend it not only in the media, but throughout their social environment.

è Conditions: from 5,000 Euros upwards (combo Christmas special at prices possible); from a 20,000 euro annual budget maclife.de & tech.de upwards you will receive a reader test on top Shopping Guides

è Our Easter and Christmas campaigns are published each year before Easter and Christmas in all our Print, Online technology-related magazines, i.e. Mac Life, BEAT & Newsletter and DigitalPHOTO, with a total circulation of 350,000 copies as well as online on the web sites of maclife. de, beat.de and digitalphoto.de, right on the home page with around 4.5 million PIs over a period of 2 months. Additional shipping to approximately 110,000 newsletter subscribers plus white papers at the digital kiosk round off our range of distribution.

è Conditions: 1/1 page 6,900 Euros up to 4 products 1/2 page 3,500 Euros up to 2 products 1/4 page 1,990 Euros 1 product Reaching across all the channels 110,000 +50,000 SocialMedia Newsletter followers falkemedia‘s Apple media reach more than 4 million users/readers every month.

6 With a continued upward trend. From print to online, social media, app installs and newsletters right through to clearance sales, falkemedia provides the entire product mar- keting matrix

+ 75,000 +233,000 Installations Kiosk apps

4,200,000 Video & App PI per month production Your personal media consultants:

Sascha Eilers Dagmar Pawlowsky Jasmin Pötzelsberger Tel.: +49 4340 / 49 93 79 Tel.: +49 431 / 200 766 47 Tel.: +49 431 / 200 766 804 Mobile: +49 151 / 53 83 44 12 Mobile: +49 151 / 22 35 58 43 Email: [email protected] Email: [email protected] Email: [email protected]

falkemedia • An der Halle 400 #1 • 24143 Kiel • 0431 200 766 00 • www.falkemedia.de