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The World of Apple the Market Leader‘S Multichannel-Boost Europe‘S Biggest Apple Magazine App Success Pocket-Academy

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The World of Apple the Market Leader‘S Multichannel-Boost Europe‘S Biggest Apple Magazine App Success Pocket-Academy Welcome to the world of Apple The market leader‘s multichannel-boost Europe‘s biggest Apple magazine App success Pocket-Academy 75.000 downloads 28 Print media THE Web-Portal 50,000 Followers 50 MIO. contacts Target Audience Attractive target group MacLife readers are predominantly male (93 percent), well educa- ted (41 per cent have a university degree), and have above-average household incomes (40 per cent have a monthly net income of more than 3,000 Euros). For 16 years MacLife, one of the leading European Life style special-interest magazines in the Apple market, MacLife readers enjoy individual lifestyle products, are de- has been offering a great wealth of information sign-oriented and keep themselves informed on market news and a huge commercial value for Apple users. and any type of peripheral products such as printers, bags, Every month, on at least 132 pages, MacLife offers hard drives, speakers, and input devices. In this regard, qua- valuable information on any relevant topic related lity is more important to MacLife readers than the cost fac- to Apple, Mac, iPhone, and iPad. The focus of our tor. Being savvy users of Macs, iPhones and iPads, MacLife reporting is on practical tips and tricks which any readers are accessible across all media channels, so that this reader can directly apply. Tests and purchasing ad- target group is particularly receptive for cross-media commu- vice on software and hardware such as printers, nication strategies. scanners and displays, insider analyses of the Ap- ple empire and regular news sites on the fields of Long and intensive use music, photography, gaming, and more round off 87 percent of MacLife readers browse the magazine several the editorial concept. times. 70 percent of MacLife magazines are read by more than one person. Best regards, Sebastian Schack Editor-in-Chief Mac Life 6 Europe‘s leading and Germany‘s only monthly magazine for the Apple world 6 reaches a monthly audience of Mac, iPhone and iPad users 6 keeps you informed about market news; offers practical tips and tricks; contains tests and purchasing advice 6 12 issues per year 6 recognized advisor for Apple users for 16 years 6 Total circulation of 01/2016 issue: 49,278 copies Distributed circulation: 30,692 copies Copies sold: 30,196 copies Subscription: 16,324 copies 6 Advertising enjoys high credibility 6 Target group without divergence loss Conditions: 1/1 page: 6,800 Euros 1/2 page: 3,800 Euros 1/3 page: 2,900 Euros Dates & Topics Adverti- Printed Supple- Date of 1st Issue sement documents ments Topics publication deadline deadline delivery 02/17 02.01.2017 28.11.2016 05.12.2016 15.12.2016 Outlook: Apple 2017 - What can we look forward to? Finance & tax well in hand Make your Mac as new! Interior and exterior spring cleaning, tidying up; Top apps 03/17 01.02.2017 30.12.2016 06.01.2017 18.01.2017 for everyday use Exhausting the possibilities of OS X, New applications for old Macs, Purchasing 04/17 01.03.2017 27.01.2017 03.02.2017 15.02.2017 advice: Wi-FI routers, Smart home with HomeKit etc Fresh from CeBIT: Purchasing advice for accessories for Mac, iPhone and iPad; 05/17 03.04.2017 01.03.2017 08.03.2017 20.03.2017 Equipment insurance and warranty at a glance; Taking pictures with your iPhone Guide : Taking your iPhone and iPad on holiday, Storage networking; Thunderbolt 06/17 02.05.2017 30.03.2017 06.04.2017 18.04.2017 accessories tested; Bundesliga start with Mac, iPhone and iPad Test: Navigating via iPhone; Cheaper printing - great purchasing guide; All the news 07/17 01.06.2017 28.04.2017 05.05.2017 17.05.2017 from WWDC Cutting films on Mac, iPhone etc; The best playback apps; WiFi security; Tested: 4 08/17 03.07.2017 31.05.2017 07.06.2017 19.06.2017 k-resolution displays; The best free apps for your devices Clean up and streamline your Mac; Music and audio streaming made easy; Purcha- 09/17 01.08.2017 29.06.2017 06.07.2017 18.07.2017 sing advice: Inexpensive photo printers Big IFA Special: This is what you will find at the leading trade fair; Reliable data 10/17 01.09.2017 31.07.2017 07.08.2017 17.08.2017 backup and protection; The best Office program packages; Safe travelling through the net Flashback: The best new products at IFA; The new iPhones: What they offer, who 11/17 02.10.2017 30.08.2017 06.09.2017 18.09.2017 they are for; Special: Smart homes for everyone Purchasing advice: The right Mac for every purpose; Guide: Properly archiving and 12/17 02.11.2017 02.10.2017 09.10.2017 19.10.2017 deleting; Compact cameras compared Tips for gifts at the last minute; Accessories for Mac, iPhone and iPad; Outlook: 01/18 01.12.2017 30.10.2017 06.11.2017 16.11.2017 What are Apple‘s plans for 2018? IMPORTANT: Ad formats and rates For bleed ads, please provide 3 mm from the edge! ! Advertising rates Formats Format 4c 2/1 page 11,000 € 1/1 page 6,800 € 1/1 page 2/1 page 1/2 page 3,800 € A: Bleed 1/3 page 2,900 € S: Print space 1/4 page 2,100 € A: 210 x 290 mm A: 420 x 290 mm (Please provide print data for individual pages) 1/8 page 1,450 € U2, U3 8,300 € U4 9,600 € 1/2 page 1/3 page Discounts* Retail stamp 1/2 page 1/3 page Frequency discount Format Preis A: 101 x 290 mm A: 210 x 140 mm A: 64 x 290 mm A: 210 x 94 mm from 3 ads 8 % with 99 € Logo In addition, you from 6 ads 10 % get 5 copies of from 9 ads 12 % Mac life per month 1/4 page 1/4 page 1/8 page 1/8 page for your custo- from 12 ads 15 % mers. from 24 ads 35 % Direct debit 2 % * Discounts at purchase S: 89,5 x 126 mm A: 210 x 56 mm S: 52 x 80 mm S: 183 x 28 mm within a 12 month period Technical Data è Printing: è Printing profiles: è Colour application: è Screen width: è Special colours: Cover: Sheet-fed offset printing, Cover: ISO coated v2, Cover pages up to 340% 70 lines per centimetre Should special colours occur, these will be Content: Web offset printing Content: PSO LWC improved (ECI) Content pages up to 300% converted to CMYK before printing; this may result in colour shifts. Special advertising forms Some possible special types of advertising Our diverse forms of advertising offer you the opportunity of an outstanding presence within the magazine. Inserts* Price up to 25 g per copy 75 € per 1,000 copies subscription edition** 175 € per 1,000 copies subscription edition Supplements Double gate fold Cover-Gatefold Partial edition excl. subscription on request** Inserts, Fold-out double page Extended title page, postcards, etc. spread, up to 8 pages 3 pages each further 5 g 5 € per 1,000 copies (additional) Pull-out supplements 2 to 4 pages: 100 € per 1,000 copies 8 pages: 180 € per 1,000 copies 12 pages: 260 € per 1,000 copies 16 pages: 290 € per 1,000 copies Glued-in inserts Fold-out page Back gate fold Glued-in inserts Postcards, Advert is folded Extended cover page, booklets, etc. out to the right 4 pages Postcard: 29 € per 1,000 copies Postage: 25 € per 1,000 copies CDs/DVDs: 40 € per 1,000 copies Postage: 30 € per 1,000 copies * Minimum format: 10,5 x 14,8 cm, Maximum format: 20.0 x 28.0 cm CD inserts Pull-out supplements Double gate ** Print run of EV, reading circles, board copies and other distribution divisions *** configurable according to Nielsen areas from 5,000 copies CD stuck in the 2 to 16 pages cover fold content pages Cover is folded out to the left and right Delivery Please deliver any supplements in a properly processed and packaged way. They should arrive free of charges and costs no later than 2 weeks prior to the magazine‘s on-sale date. Additional terms and conditions are available from the publisher. Pricing on request Special editions iPhone & iPad Life: High-quality series around all topics related to iPhone, iPad and Apple Watch. iPhone & iPad Life expressly targets iPhone or iPad owners, even if they do not have a Mac; the series is thus separate from Mac Life, reaching a wider audience. Content-wise, aside from devices and suitable operating systems, the series addresses acces- sories from protective covers to AirPlay sound systems. • Print run: 43,500 Mac Life Wissen: 6 Specials per year for beginners and advanced users Mac Life Knowledge is an addition to Mac Life, addressing topics to a wider extent that often can only be briefly introduced in the parent magazine. Each issue has its own main topic. • Print run: 41,000 Special Editions topics and deadlines Adverti- Printed Supple- iPhone & Date of 1st sement documents ments Topics iPad Life publication deadline deadline delivery Sports via iPhone: The best Fitness Trackers and apps, Special: The best apps for 2/2017 07.04.2017 02.03.2017 09.03.2017 22.03.2017 2017 Cool gadgets on the way: The best Bluetooth speakers and outdoor accessories for 3/2017 30.06.2017 24.05.2017 31.05.2017 13.06.2017 iPhone & iPad 4/2017 22.09.2017 18.08.2017 25.08.2017 07.09.2017 iWLAN Special: Perfect network with iPhone, iPad, Fritz! Box etc Specials: The best tips for iCloud + alternatives, Your iPhone & iPad on vacation, iOS 1/2018 24.1.2017 19.10.2017 26.10.2017 08.11.2017 11 outlook Adverti- Printed Supple- Mac Life Date of 1st sement documents ments Topics Wissen publication deadline deadline delivery Networking for home users, families and small work groups: How to configure 2/2017 10.02.2017 06.01.2017 13.01.2017 26.01.2017 important devices such as routers, WI-FI, Ethernet, Powerline adapters, or NAS.
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