Thailand 2017, Beyond the Concerns
Ipsos Flair Collection Thailand 2017, Beyond the concerns. GAME CHANGERS Thailand 2017, Beyond the concerns. Ipsos editions February 2017 © 2017 – Ipsos Guide Ipsos Flair: Understand to anticipate Jean-Marc Lech, Ipsos co-president from 1982 to 2014, launched Ipsos Flair in 2005 with three ambitions: • To consider survey results as sociological symptoms, • To deliver a theory of the consumer, • To provide our clients with effective tools to act and communicate. Essentially, “Flair” is designed to capture a distinct atmosphere – just as one may capture a perfume, feel the wind, or perceive the right direction. It gives Ipsos the opportunity to: • Show that we collect, we compile, we comprehend and we create. • Bring together our five complementary, major specialisations to better assess different facets of people: consumers, citizens, viewers, employees, millennials, seniors etc. • Express original and sharp views on the countries in which Ipsos is present. “Flair” is also another way of looking at things, one that strives to understand the real relationship between people and everything around them: brands, ads, media… Ipsos is an established player in the field of opinion, media, advertising and marketing polls. Founded in France in 1975, Ipsos is an independent market research company controlled and managed by research professionals. It has grown into a worldwide research group with a strong presence in all key markets: offices in 87 countries, 16,450 employees. Ipsos ranks third in the global research industry and delivers insightful expertise. The company has been | 2 3 | listed on the Paris Stock Exchange since 1999, and worldwide revenues exceeded 1,785 billion euros (US$ 1,982.6) in 2015.
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