20th annual pollie awards & conference RECOGNIZING THE STARS IN POLITICAL AND PUBLIC AFFAIRS COMMUNICATIONS MARCH 9-11, 2011 THE FAIRMONT HOTEL WASHINGTON, DC

20th annual pollie awards & conference RECOGNIZING THE STARS IN POLITICAL AND PUBLIC AFFAIRS COMMUNICATIONS EVENING PROGRAM 7:30 pm 8:00 pm WELCOME REMARKS INTRODUCTION OF WINNERS AND Whit Ayres, President of AAPC POLLIE WINNERS REEL Produced by Jim Innocenzi of Sandler Innocenzi 7:35 pm and AAPC Board Member NATIONAL ANTHEM Sung by Elizabeth Welsh, President of Executive Communications and AAPC Board Member 8:45 pm PRESENTATION OF SPECIAL

7:40 pm AWARDS ACKNOWLEDGEMENT OF POLLIE™ ➨➨ 2011 Campaign Strategist of the Year CONFERENCE COMMITTEE ➨➨ 2011 of the Year MEMBERS, STAFF AND SPECIAL ➨➨ 2011 Pollster of the Year FRIENDS ➨➨ 2011 Fundraiser of the Year Angela McMillen, AAPC Executive Director ➨➨ 2011 AAPC Distinguished Service to the Profession ➨➨ 2011 Public Affairs Campaign of the Year 7:45 pm DINNER ➨➨ 2011 Local Campaign of the Year ➨➨ 2011 Local Campaign Manager of the Year ➨➨ 2011 Most Valuable Player of the Year–Democrat MENU ➨➨ 2011 Most Valuable Player of the Year–Republican ➨ First Course ➨ 2011 Rookie of the Year ➨➨ 2011 Distinguished Service to AAPC Celery Root and Tart Apple Tian Candied Walnuts 9:15 pm Crisp Apple Chip CLOSING REMARKS Courtyard Herb Oil AAPC Pollie™ Awards After-Party Featuring Second Course the Music of Al Williams & Friends

Seared Beef Tenderloin

9:30 to 10:30 pm Golden Potato and Tomato Provencal Warm Mushroom and Asparagus WINNERS PORTRAITS TAKEN IN IMPERIAL I & II Molten Located in the Lower Level Lobby Caramel Tuile Wine

Francis Ford Coppola “Gold Label” Chardonnay Sponsored By: Estancia, Paso Robles Cabernet Sauvignon

winners 2 book 3 The AAPC thanks those who made the TABLE OF CONTENTS 2011 Pollie Awards & EVENING PROGRAM...... 2 Conference a success. AAPC ACKNOWLEDGEMENTS...... 3 Pollie Contest Committee Dan Hazelwood Targeted Creative Communications, Inc. POLLIE AWARDS™ JUDGES LIST...... 4 - 6 Kevin O’Neill Edelman-Grassroots Enterprise POLLIE AWARDS™ WINNERS LIST...... 8 - 26 Kevin Lenaburg Edelman-Grassroots Enterprise POLLIE AWARDS™ SPONSORS...... 27 Richard Schlackman RMS Associates Carrie Thomas DCI Group, Inc. Melissa Cressey Advocacy Data

Program Committee Whit Ayres Ayres, McHenry & Associates, Inc. Anthony Bellotti Campaign Solutions Lorena Chambers Chambers Lopez & Gaitán, LLC Brad Chism Meetings Management Zata|3 Consulting AAPC Staff Wayne Johnson Group, Inc. Angela McMillen, Executive Director The Wayne Johnson Agency Hunter Clemens, Vice President Alecia Rives-DeWitt, Program Manager Annette Suriani, Director of Meetings James Yarrison, Pollie Conference Coordinator A special thanks to the follow- Rebecca Fazzari, Senior Meetings Manager ing individuals and companies Jenny Burke, Registration Manager for their time and services: Beth Donaldson, Registration Coordinator Brad Chism Zata|3 Consulting Don Contardi MVP Group Frank Girolami Influential Data Cassandra Illidge Getty Images Jim Innocenzi Sandler-Innocenzi Vince Monaco The Monaco Group Walter Monk Pollmakers, Inc Robert Montecinos Corbis & Veer Peter J. Moran Winning Directions Tony Tornabane Continental Colorcraft, Inc. Liz Welsh Executive Communications, Inc.

Special Thanks to © Corbis Bruce Wardle Association Management Group, Inc. and his wonderful staff

2 3 JUDGES JUDGES © Corbis For the last 20 years, the AAPC has hosted the Pollies™ – the world’s longest-running awards competition solely for political and public affairs consultants. This could not be done without the time, talent and contributions of the many individuals and organizations listed below!

Mark Armour Andrew Brenner ArmourMedia Inc. Kennedy Communications Scott Ballo Krista Brenner Witham & Dickey Inc “New York State Senate New York State Senate Bruce Barcelo Minority Communications” Barcelo & Company Stuart Brierre Michael Bassik Kennedy Communications Global Strategy Group Jeff Browne Roy Behr CapAd Communications Behr Communications Michael Burton Anthony L. Bellotti Ohio University Campaign Solutions Chris Casey Paul Bentz NGP VAN HighGround Inc. Elizabeth Chadderdon Achim Bergmann The Chadderdon Group The Baughman Company Ben Chao Michael Beychok Chao Strategy Message & Media, Inc. Ourso Beychok, Inc. Kari Chisholm Aaron Beytin Mandate Media The Beytin Agency Bryan Choate Jennifer Beytin DMedia Inc. The New Media Firm Scott Cimmarusti David Bishop Curtis Scott Inc. Americana Media James A Clark Consulting American Bankers Association Brent Blackaby Michael Clarke Blackrock Associates AMM Political Strategies Robert Blaemire Katie Cook Catalist Direct Line Politics Melanie J. Blumberg Meghan Cox University of Pennsylvania Lincoln Strategy Group Michael Bocian Christopher Crotty Greenberg Quinlan Rosner Crotty Consulting Joshua Boisvert Bill Crounse Davies Bill Crounse Communications Glen Bolger Kevin Curry Public Opinion Strategies Lyon Films LLC James Bowers Christian Curto Berman and Company Campaign Solutions Kathy Bowler Carol Dahmen K Bowler Group Comcast Anne Darconte NPRA winners 4 book 5 JUDGES JUDGES

Michelle Davidson Michelle Gajewski Jason M. Holly Jon McHenry Valley Insight Group LLC Stones’ Phones Revere Ayres McHenry & Associates Rich Davis Alex Gallegos Michael J. Hudome Bryon McKim Dixon/Davis Media Group Political Connection MH Media LLC McKim Strategies Fred N. Davis Damon Galose Jackie Huelbig Matthew McMillan Strategic Perception Inc. The Magnolia Group Connell Donatelli BuzzMaker LLC Mauricio De Vengoechea Gail E. Garbrandt Aleita Huguenin Howell Medley Newlink Political The Ray C. Bliss Institute of Applied DNC - Western States Caucus Chair Bynum Thompson Ryer Marcus Dell’Artino Politics at The University of Akron Tierney Hunt Alan Melamed FirstStrategic Communications Shawn Garvey The New Media Firm Melamed Communications LLC James Delorey Bellwether Partners Lawrence Huynh Chadwick Melder Global Strategy Group Teddy Goff Trilogy Interactive CAMCO Consulting Mario Diaz Blue State Digital Cassandra Illidge David Mermin Mario E Diaz & Associates Mattis Goldman Getty Images Lake Research Partners Rebecca Donatelli Three Point Media Kay F. Israel David Metz Campaign Solutions Rachel Gorlin Rhode Island College Fairbank, Maslin, Maullin, Metz Beth Donica Tipping Point Strategies Buzz Jacobs & Associates Strategic Perception Inc. Oliver Gottfried Sunshine State Productions Brian Michael Angela Douglas SEIU Karen Jagoda Integrated Web Strategy University of Heidi Grace-Euliss E-Voter Institute Will Miller Wilmington Kennedy Communications Dan Judy Ohio University Jennifer Duffy Timothy Grilo Ayres, McHenry & Associates Malorie Miller The Cook Political Report Grassroots Innovations LLC Aram H. Kailian, FAIA Something Else Strategies Myles Duffy Bob Grossfeld Leo A Daly Jason C Miller Gumbinner & Davies Communications The Media Guys Inc. Adam Kirsch The Pivot Group Santiago Duran Josh Grossfeld Marion County, Democratic Party Erik Milman Newlink Political Mammen Group, Inc. Christopher Klose Milman Research and Consulting Scott Dworkin Jeff Gumbinner Laguens Kully, Klose Partners Vinny Minchillo Bulldog Finance Group Gumbinner & Davies Communications Josh Koster Scott Howell & Company Curtis Ellis Arthur Hackney Chong + Koster Chad Minnick Peak Communication Advantage Hackney & Hackney Emily La Plante Minnick & Minnick, Inc. Dale Emmons Martin Hamburger Andrea Landis Patrick Moir Emmons & Company Hamburger Company Kaufman Campaign Consultants Moir & Associates Gayle Lynne Falkenthal Martha Harbin Dotty E. LeMieux Vince Monaco Falcon Valley Group Harbin Strategies GreenDog Campaigns The Monaco Group Hal Fischer Baha Hariri Mitchell Lester Chris Mottola Mount Vernon Printing – A Kitchen Cabinet Public Affairs Lester Connect Chris Mottola Consulting, Inc. Consolidated Graphics Company Chris Harris Walter Ludwig David L. Mowery Steve Fong Magistrate Pike County, Kentucky TeamBlue Politics, Inc. Mowery Consulting Group Independent Political Consultant Ryan Hawkins Michelle Mabie Michael Mulé George Fontas Winding Creek Group The Campaign Solutions Group UPT Strategies New Gotham Strategies Chris Hayler Daniel Martin Millard Mulé Ondine Fortune Stones’ Phones brilliant corners Research UPT Strategies Fortune Media Deborah Haynes & Strategies Andrew Myers Gregory J. Fournier National Media Group Danée Mastagni Myers Research & Strategic Services Advantage Political Consulting Eugene Hedlund AMM Political Strategies Marc O’Hara Eric Frenchman DMedia Inc. Jennifer Mathews Precision Politics Connell Donatelli Craig Hickox AMM Political Strategies Kyle Osterhout Joe Fuld Life Clean Technologies Zachary McCrary Media Strategies & Research, Inc. The Campaign Workshop Michael Hoffman Anzalone Liszt Research Rebecca Perkins Jacques R Gaillot See3 Patrick McGill The Perkins Partnership Gms Consulting Stones’ Phones

4 5 JUDGES JUDGES

Scott Perreault Ronald Dean Smith ScottPolitical.com Smith Communications, LLC Wade Plank Charlie Spies Plank’s Heating and Air Clark Hill PLC Jefrey Pollock Cherri Spriggs-Hernandez Global Strategy Group Schubert Flint Public Affairs A symbol of the “Best of the Best” Alan J. Potasnik Jason Stanford The Point Betsie Internetwork Stanford Campaigns Steve Powell Lisa Stanley in political and public affairs Meridian Strategies The New Media Firm Brandon Powers Evan Stavisky Powers Communications The Parkside Group, LLC communication; a Pollie™ Award Trip Radtke Jared Stimson The Stoneridge Group Faulkner Strategies Marko Rakar Roger Stone signifies that your work stands MRAK services ltd. Advocacy Data Lowell Reese Angela Struebing Kentucky Roll Call The Lukens Company above the rest. Tim Reeves Ben Tevelin The Group Field Strategies “…Pollies™, the Oscars™ of Sarah Rivin Jeremy Thompson political advertising.” The Beytin Agency Reelpolitik Campaign Media – Esquire Magazine Bart Robbett Bradley Todd Robbett Advocacy Media, LLC OnMessage Inc. Chuck Rocha J. Toscano United Steelworkers Union GMMB Tim Rosales Stanley Tsao The Wayne Johnson Agency The Connections Group Jim Ross Ben Tulchin Jim Ross Political Consulting Tulchin Research Bill Russell Chris Turner TargetSmart Communications Murphy Turner Associates Maya Russell Eugene Uehling NOW Communications Gannett Company, Inc. Matt Schneider Jonathan Varner Field Strategies Jonathan Varner & Associates Paul Seale Leo Wallach Alien Media, Inc. Winner & Mandabach Campaigns Jaimey Sexton Hugh Michael Weber Telephone Strategies Group Storyline Thomas Shepard Steve Welchert Tom Shepard & Associates Welchert & Britz Scott Simpson Elizabeth Welsh Gumbinner & Davies Communications Executive Communications Brett P. Smiley Jason Williams Officers The Stoneridge Group Jennifer J. Smith Amy Young Mad Dog Mail Inc. Women’s Voices. Women Vote Michael D. Smith Share with your clients and Winners in the honorable mention ConnectCallUSA.com team members… give them the category may purchase bronze © Corbis opportunity to purchase their own trophies or certificates. Pollie™ trophies.

winners The Pollie™ trophy is only $179 (includes engraving and shipping). 6 book Visit the AAPC Pollie™ Store online at www.theawardgroup.com/Pollie/ 7 JUDGES JUDGES

A symbol of the “Best of the Best” in political and public affairs communication; a Pollie™ Award ORDERsignifies A POLLIE that - PLACE your HERE!!!work stands above the rest. “…Pollies™, the Oscars™ of political advertising.” – Esquire Magazine

Share with your clients and Winners in the honorable mention team members… give them the category may purchase bronze opportunity to purchase their own trophies or certificates. Pollie™ trophies.

The Pollie™ trophy is only $179 (includes engraving and shipping). 6 Visit the AAPC Pollie™ Store online at www.theawardgroup.com/Pollie/ 7 WINNERS WINNERS

OVERALL A04 - TV/RADIO OVERALL CAMPAIGNS - CAMPAIGN CAMPAIGNS 2011 Gold CANDIDATE GMMB & Armour Media - BALLOT/ A01 - DIRECT MAIL Boxer for Senate INITIATIVE CAMPAIGN 2011 Silver Trippi & Associates A07 - DIRECT MAIL 2011 Gold Jerry Brown for Governor CAMPAIGN Mission Control Inc. Blumenthal for Senate 2011 Bronze 2011 Bronze Bradley Reid + Associates San Francisco Association 2011 Silver Lisa Murkowski for U.S. of Realtors Gumbinner & Davies Senate TV Campaign Proposition F Campaign Communications 2011 Bronze 2011 Honorable Mention Max Tyler vs. Edgar GRS/Beaulieu and Johansson Something Else Strategies Marco Rubio for U.S. Senate Associates 2011 Bronze Yes on Proposition G – Mission Control Inc. 2011 Honorable Mention Chula Vista, CA PLA Ban Bishop for Congress AKPD Message and Media Deval Patrick for Governor A08 - 2011 Honorable Mention CAMPAIGN Mission Control Inc. 2011 Honorable Mention Himes for Congress Murphy Putnam Media 2011 Silver Hickenlooper for Governor Integrated Web Strategy 2011 Honorable Mention TV Campaign Yes on 100 – Arizona The Connections Group Fill In the Oval and Write In A05 - BEST USE OF 2011 Bronze Lisa Murkowski HUMOR Campaign Solutions/ Connell Donatelli A02 - INTERNET 2011 Gold No on Prop. 19 Online AFSCME CAMPAIGN Campaign O’Donnell Witch 2011 Gold 2011 Honorable Mention Targeted Victory 2011 Silver CampaignGrid Marco Rubio for U.S. Senate The Strategy Group for Yes on Prop. A – San Diego Media County Charter 2011 Silver Spa Campaign Solutions/ A09 - PHONE/FIELD Connell Donatelli 2011 Bronze Michele Bachmann Online Rainmaker Inc. 2011 Bronze Stones’ Phones, Inc. Campaign Hootie Dropped the Ball 2011 Honorable Mention Defeat the EggMendment – 2011 Bronze No on 62 Revolution Agency The Election Group Toomey for Senate www. A10 - TV/RADIO CorporateGraveRobbers.com 2011 Honorable Mention CAMPAIGN The Prosper Group A06 - BEST IN SHOW 2011 Silver Angle for Senate 2011 Gold Chris Mottola Consulting, A03 - PHONE/FIELD GMMB & Armour Media Inc. Not My Job Warning Label 2011 Gold 2011 Bronze Winning Connections 2011 Silver Strategic Perception Inc. R&R Partners Chafee for Governor – CMT TV Campaign Volunteer, Persuasion ID Rick for Michigan “Nerd” © Corbis and Plan-Making GOTV TV Campaign 2011 Honorable Mention 2011 Bronze Vote Yes for Oregon – 2011 Silver Measures 66 & 67 CPEC LLC Trippi & Associates Echo – Brown for Governor Envision Communications / Representative Matt The New Media Firm Bradford 2010 A11 - BEST USE OF 2011 Bronze 2011 Honorable Mention Winning Connections The Campaign Group HUMOR LCV for Bennet – Persuasion How Joe Sestak Surged 2011 Silver and GOTV Telephone Voter in Four Weeks From 20% San Francisco Association Contact Down to an 8% Win Over of Realtors Arlen Specter, the President, 2011 Honorable Mention Unneeded Benefits – and the Entire Democratic Proposition F Winning Connections Establishment Campaign for Community A12 - BEST IN SHOW Change – AZ GOTV 2011 Honorable Mention The Strategy Group for 2011 Silver 2011 Honorable Mention Media San Francisco Association Terra Strategies Get America Rolling Again! of Realtors Colorado United Paid Audio Slate Card – Chinese Canvas

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Tough Like Chuck 2011 Bronze 2011 Honorable Mention B03 - FOR U.S. HOUSE - DEMOCRAT San Francisco Association of Realtors Adfero Group - GENERAL ELECTION Audio Slate Card – Spanish Sam vs. Sam 2011 Honorable Mention 2011 Gold A18 - BEST IN SHOW Media Directions, Inc. San Francisco Association of Realtors 2011 Gold Bilbray After Dark Like a Million - Proposition F Hackney & Hackney 2011 Silver OVERALL CAMPAIGNS - Dam Failure Gold Communications PUBLIC AFFAIRS 2011 Silver High Stakes Blueprint Interactive 2011 Silver A13 - DIRECT MAIL CAMPAIGN Double Up Food Bucks, a Project of the Fair Food Gold Communications Network 2011 Silver Novi Whitehurst/Mosher Campaign Strategy and 2011 Bronze 2011 Bronze Media R&R Partners Kennedy Communications Richmond Casino – No on U Clean Coal Technology It Works Field Program Asleep 2011 Bronze 2011 Honorable Mention 2011 Honorable Mention San Francisco Association of Realtors Hackney & Hackney Mammen Group Proposition F Campaign Best Athletes Snooping Politician A14 - INTERNET CAMPAIGN DIRECT MAIL - B04 - FOR U.S. HOUSE - 2011 Silver CANDIDATE REPUBLICAN - GENERAL ELECTION Campaign Solutions/Connell Donatelli 2011 Silver Taxpayers Against Earmarks Online Campaign B01 - FOR U.S. SENATE - DEMOCRAT Axiom Strategies 2011 Bronze - GENERAL ELECTION Scent of Washington RapidResponse Media, Inc. 2011 Gold 2011 Bronze Wrecking Ball – Reid, Pelosi & Grayson AFSCME Chris Russell Consulting LLC A15 - PHONE/FIELD O’Donnell Witch She Owes 2011 Silver 2011 Silver 2011 Honorable Mention Stones’ Phones, Inc. SKDKnickerbocker King Strategic Communications, Inc. All the Cool Kids Are Voting – Our Oregon CM1004 Dead People Criminals 2011 Bronze 2011 Bronze B06 - U.S. SENATE - DEMOCRAT - Adams Hussey & Associates Kennedy Communications PRIMARY Playbook 2010 Post Midterm Election Emergency 2011 Silver 2011 Honorable Mention Telemarketing Kennedy Communications TruBlu Politics Sestak Intro A16 - TV/RADIO CAMPAIGN Mikulski Bagel 2011 Bronze 2011 Silver B02 - FOR U.S. SENATE - The Herald Group Bates & Mills Consulting, Inc. Tough Like Chuck REPUBLICAN - GENERAL ELECTION Open Letter 2011 Bronze 2011 Silver 2011 Honorable Mention Hackney & Hackney Lisella Public Affairs, LLC Mission Control Inc. Pebble Mine Bus Winston the Miniature Pony 2011 Honorable Mention 2011 Bronze 2011 Honorable Mention Sanchis & Sanmartin Persuasion Partners, Inc. Bates & Mills Consulting, Inc. World Summit 2010 Airplane Real Democrat A17 - BEST USE OF HUMOR 2011 Honorable Mention B07 - U.S. SENATE - REPUBLICAN - Axiom Strategies PRIMARY 2011 Gold Carnahan and Obama GMMB & Armour Media 2011 Gold Clean Up East Meridian Strategies, LLC 2011 Silver Infomercial RapidResponse Media, Inc. Wrecking Ball – Reid, Pelosi & Grayson 2011 Bronze The Herald Group

Disclaimer: Scoring is based on a 100-point system, with 100 being the top value. For all categories, there will be a maximum of four awards (assuming no ties): gold, silver, bronze and honorable mention. Entries must meet the minimum score criteria to earn each level of award. Gold will be awarded to the highest average scorer, silver for the second highest and so on. If the scoring for a category is low and no entry scores high enough to be eligible for a gold, then there will be no gold awarded. The same goes if no entry scores high enough to be eligible for silver or bronze. Overall, we strive to ensure that the Pollie™ Awards maintain a standard of excellence.

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Bea’s Story 2011 Silver B12 - FOR STATEWIDE (NON- B17 - FOR STATE LEGISLATURE - thetrazgroup GUBERNATORIAL RACE) REPUBLICAN - PRIMARY Nancy & Mike 2011 Silver 2011 Silver 2011 Bronze Blue&Read Majority Designs The Singularis Group App A Heart for Service Trumps the Outsider Tiahrt Todder 2011 Bronze 2011 Honorable Mention 2011 Bronze The Dover Group Meridian Pacific, Inc. The Singularis Group True Conservative Pay to Play Battles of Kansas 2011 Honorable Mention 2011 Honorable Mention B08 - U.S. HOUSE - DEMOCRAT - The Dover Group Lisella Public Affairs, LLC PRIMARY Greetings From Kansas Benedict Arnold 2011 Silver B13 - FOR MAYOR B18 - FOR LOCAL/MUNICIPAL/ Checkmate Consulting REGIONAL CANDIDATE (NON- Bank ATM 2011 Silver Checkmate Consulting MAYORAL RACE) 2011 Bronze Hawaii 2011 Gold Mad Dog Mail Whitehurst/Mosher Campaign Strategy and Huntin’ and Campaignin’ Truck 2011 Bronze Kennedy Communications Media 2011 Honorable Mention DC’s Own. DC’s Best. Rabbitt Race Mission Control Inc. 2011 Silver Bulger B14 - FOR STATE LEGISLATURE - Left Coast Communications B09 - U.S. HOUSE - REPUBLICAN - DEMOCRAT - GENERAL ELECTION Our Economy PRIMARY 2011 Gold 2011 Bronze Jonathan Varner & Associates Northwest Passage Consulting 2011 Silver Goldilocks Axiom Strategies Next Stop Truth About Trish 2011 Silver 2011 Bronze The Beytin Agency The Public Response Group, Inc. 2011 Bronze Veterans thetrazgroup Mr. Fix It – Patrick Maher Campaign Nine Good Reasons 2011 Bronze 2011 Honorable Mention 2011 Honorable Mention Jonathan Varner & Ass ociates Kennedy Communications Chinese Takeout Clark Davis Associates & JC-Evans, Inc. Service Vidak More Water Now 2011 Honorable Mention B20 - FOR STATE ORGANIZATION Mad Dog Mail B10 - FOR GOVERNOR - GENERAL Golden Parachute 2011 Silver ELECTION Gumbinner & Davies Communications B15 - FOR STATE LEGISLATURE - Pink Slip 2011 Silver REPUBLICAN - GENERAL ELECTION Mission Control Inc. 2011 Bronze Emails We Can’t Show... 2011 Silver Olsen & Shuvalov The Singularis Group Rick Olive: Rejected Employment Application 2011 Bronze Walk the Walk The Chadderdon Group 2011 Honorable Mention Say No 2011 Bronze Persuasion Partners, Inc. 2011 Honorable Mention Public Strategy Associates Rock Star Brown Paper Bag/Trash Mailer Mission Control Inc. B21 - GOTV - STATEWIDE/LOCAL Everyone 2011 Honorable Mention Murphy Turner Associates 2011 Silver B11 - FOR GOVERNOR - PRIMARY Little Girl Allyn Media 2011 Silver John Carona – It’s Time to Clean Up This Mess. 2011 Honorable Mention Vote Republican. Axiom Strategies King Strategic Communications, Inc. We Deserve Better! Bad Fellas 2011 Bronze 2011 Bronze Ourso Beychok B16 - FOR STATE LEGISLATURE - Early Bird SKDKnickerbocker DEMOCRAT - PRIMARY Vision 2011 Honorable Mention 2011 Honorable Mention 2011 Silver Olsen & Shuvalov First Tuesday Strategies The Beytin Agency Liberals Counting On You Staying Home Gresham Barrett Parachute Teddy Bear 2011 Bronze Rainmaker Inc. Ban Barbie 2011 Honorable Mention The Beytin Agency

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Farmgirl B22 - SLATE - 2011 Honorable Mention B29 - INDEPENDENT Moxie Media STATEWIDE/LOCAL Giffords Our Side: Health EXPENDITURE 2011 Silver CAMPAIGN: STATE The Beytin Agency B26 - INDEPENDENT LEGISLATURE - Democratic Ballot EXPENDITURE REPUBLICAN CAMPAIGN: 2011 Bronze 2011 Silver Blue&Read GOVERNOR The Singularis Group Champions 2011 Gold 18% Special 2011 Honorable Mention JPM&M Inc. 2011 Bronze Kennedy Communications Dr. Christina Chavez AH Strategies & Majority Dice 2011 Silver Designs B23 - VOTE-BY-MAIL JPM&M Inc. The Lone Silver Bullet BALLOT REQUEST Two-Faced Meg 2011 Honorable Mention Bieber Communications 2011 Gold 2011 Bronze Gold Communications Early Retirement Package Los Angeles County Don’t Vote Gomez Democratic Party B30 - INDEPENDENT Los Angeles County 2011 Honorable Mention EXPENDITURE Democratic Party Permanent Mad Dog Mail Deputies Against Deal CAMPAIGN: LOCAL/ Vote-By-Mail (PVBM) MUNICIPAL/ Application Piece B27 - INDEPENDENT REGIONAL 2011 Silver EXPENDITURE Gumbinner & Davies 2011 Silver CAMPAIGN: The Beytin Agency Communications STATEWIDE (NON- Pink Slip Apple Ballot GUBERNATORIAL 2011 Bronze 2011 Bronze RACE) The Election Group Whitehurst/Mosher John Kuempel Mail Ballot 2011 Bronze Campaign Strategy and Request (County Specific) Red Horse Strategies, LLC Media Champion Criminal Paradise 2011 Honorable Mention Checkmate Consulting 2011 Honorable Mention 2011 Honorable Mention Scary Republicans Red Horse Strategies, LLC San Francisco Association Greed Is Good? of Realtors B24 - INDEPENDENT Audio Slate Card – Chinese EXPENDITURE B28 - B31 - MEMBERSHIP CAMPAIGN: U.S. POLITICAL MAIL SENATE CAMPAIGN: STATE LEGISLATURE - 2011 Gold 2011 Gold DEMOCRAT AFSCME AFSCME O’Donnell Witch O’Donnell Witch 2011 Gold 2011 Silver 2011 Silver BerlinRosen Not Green Jonathan Varner & The Lukens Company Associates Pills 2011 Silver Worked Too Hard 2011 Bronze Blue&Read Save the Date! 2011 Bronze Compass Media Group, Gumbinner & Davies Inc. 2011 Silver Communications Yucca Mountain Gumbinner & Davies Colorado WINS – Pink Slip 2011 Honorable Mention Communications I Hit Cops 2011 Honorable Mention Gumbinner & Davies Mission Control Inc. Communications 2011 Silver In Her Own Words... Pat on the Back Gumbinner & Davies B33 - BILINGUAL/ B25 - INDEPENDENT Communications Bungee Jumper MULTILINGUAL/ EXPENDITURE 2011 Bronze FOREIGN LANGUAGE CAMPAIGN: U.S. - GOVERNOR HOUSE Compass Media Group, Inc. 2011 Bronze 2011 Silver See JPM&M Inc. Gumbinner & Davies 2011 Honorable Mention Two-Faced Meg Communications Gumbinner & Davies Saloon Doors Die-Cut 2011 Silver Communications San Francisco Association 2011 Bronze Pig in Folder of Realtors Mission Control Inc. Audio Slate Card – Chinese © Corbis

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B36 - BILINGUAL/ B40 - BEST USE B43 - FOR COUNTY MULTILINGUAL/ OF NEGATIVE/ CAMPAIGNS FOREIGN CONTRAST: 2011 Silver LANGUAGE - LOCAL/ STATEWIDE San Francisco Association MUNICIPAL/ 2011 Gold of Realtors REGIONAL AFSCME Sidewalks – Proposition L 2011 Silver O’Donnell Witch 2011 Bronze San Francisco Association 2011 Silver San Francisco Association of Realtors The Dover Group of Realtors Pork Tour Where in the World? Audio Slate Card – Chinese 2011 Bronze 2011 Bronze 2011 Honorable Mention San Francisco Association JPM&M Inc. San Francisco Association of Realtors Two-Faced Meg of Realtors Audio Slate Card – Spanish Audio Slate Card – Spanish 2011 Honorable Mention B37 - BEST USE OF Gumbinner & Davies B44 - FOR CITY HUMOR Communications CAMPAIGNS Pat on the Back 2011 Silver 2011 Gold Rainmaker Inc. B41 - BEST USE Axiom Strategies Ban Barbie OF NEGATIVE/ R-Rated 2011 Bronze CONTRAST - LOCAL/ 2011 Silver Jonathan Varner & MUNICIPAL/ San Francisco Association Associates REGIONAL of Realtors Sidewalks – Proposition L Chinese Takeout 2011 Gold 2011 Honorable Mention The Parkside Group 2011 Silver Jonathan Varner & Stitches Tom Shepard & Associates, Associates Inc. Goldilocks 2011 Silver All About the No The Public Response B38 - BEST USE OF Group, Inc. 2011 Bronze ILLUSTRATION Two Questions – Sam Page San Francisco Association of Realtors 2011 Silver 2011 Bronze Same Old Story – San Francisco Association Jonathan Varner & Proposition N of Realtors Associates Audio Slate Card – Chinese Apples to Oranges 2011 Honorable Mention San Francisco Association 2011 Bronze 2011 Honorable Mention of Realtors Axiom Strategies Lisella Public Affairs, LLC Be Careful – Proposition F Putty in Pelosi’s Hands Benedict Arnold B45 - FOR 2011 Bronze DIRECT MAIL NATIONAL/STATE Right Angle Consulting ORGANIZATION Pork Tour - BALLOT/ 2011 Honorable Mention INITIATIVE 2011 Silver San Francisco Association Nexus Direct of Realtors B42 - FOR EMILY’s List April Appeal Audio Slate Card – Spanish STATEWIDE 2011 Bronze B39 - BEST USE CAMPAIGNS Nexus Direct 2011 Gold DSCC October Obama OF NEGATIVE/ Appeal CONTRAST: U.S. thetrazgroup CONGRESS Protecting MA Children B46 - FOR LOCAL/ MUNICIPAL/ 2011 Gold 2011 Silver Axiom Strategies Axiom Strategies REGIONAL Putty in Pelosi’s Hands Double Dipper ORGANIZATION 2011 Silver 2011 Bronze 2011 Silver Kennedy Communications Northwest Passage San Francisco Association Asleep Consulting of Realtors Who Is Really Behind Sidewalks – Proposition L 2011 Bronze I-1082? 2011 Bronze SKDKnickerbocker 2011 Honorable Mention SPA1012 San Francisco Association Integrated Web Strategy of Realtors 2011 Honorable Mention Yes on 100 – Arizona Like a Million – Proposition F Axiom Strategies Legalize It! © Corbis

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2011 Bronze B64 - BEST USE OF NEGATIVE/ 2011 Honorable Mention San Francisco Association of Realtors CONTRAST - LOCAL Startups – Proposition N San Francisco Association of Realtors 2011 Silver Unneeded Benefits – Proposition F 2011 Honorable Mention San Francisco Association of Realtors San Francisco Association of Realtors Be Careful – Proposition F B47 - FOR MEMBERSHIP Unneeded Benefits – Proposition F ORGANIZATION 2011 Bronze 2011 Silver DIRECT MAIL - PUBLIC San Francisco Association of Realtors Sidewalks – Proposition L San Francisco Association of Realtors AFFAIRS Sidewalks – Proposition L 2011 Honorable Mention B54 - FRANKED MAIL San Francisco Association of Realtors 2011 Bronze Like a Million – Proposition F San Francisco Association of Realtors 2011 Silver Be Careful – Proposition F Gumbinner & Davies Communications B67 - BEST USE OF HUMOR - LOCAL 2011 Honorable Mention Buy American 2011 Bronze San Francisco Association of Realtors 2011 Bronze San Francisco Association of Realtors Like a Million – Proposition F Gold Communications Unneeded Benefits – Proposition F 2011 Honorable Mention Wall Street 2011 Honorable Mention San Francisco Association of Realtors 2011 Honorable Mention San Francisco Association of Realtors Same Old Story – Proposition N Gumbinner & Davies Communications Same Old Story – Proposition N Jobs of the Future B48 - GOTV - STATEWIDE/LOCAL DIRECT MAIL - 2011 Silver B57 - LOCAL GOVERNMENT AH Strategies & Majority Designs 2011 Silver MISCELLANEOUS Just One Turpin McLaughlin Communications B68 - BEST USE OF VARIABLE DATA B49 - VOTE-BY-MAIL BALLOT The Little Secret PRINTING REQUEST B58 - NATIONAL PUBLIC AFFAIRS 2011 Gold 2011 Silver 2011 Bronze The Chadderdon Group Integrated Web Strategy The Richard Norman Company Nevada Digital Cards Yes on 100 – Arizona 60 Plus Target Issues 2011 Silver B50 - BILINGUAL/MULTILINGUAL/ B59 - STATE/LOCAL PUBLIC Gumbinner & Davies Communications FOREIGN LANGUAGE AFFAIRS Sky Writing 2011 Silver 2011 Bronze 2011 Bronze JPM&M Inc. San Francisco Association of Realtors San Francisco Association of Realtors CMA Health Care Survey Follow-up Audio Slate Card – Chinese Audio Slate Card – Chinese 2011 Bronze 2011 Honorable Mention 2011 Honorable Mention BerlinRosen San Francisco Association of Realtors San Francisco Association of Realtors Toxic Waste Audio Slate Card - Spanish Be Careful – Proposition F B51 - BEST USE OF HUMOR 2011 Honorable Mention FUNDRAISING - San Francisco Association of Realtors 2011 Bronze Sidewalks – Proposition L CANDIDATE San Francisco Association of Realtors Unneeded Benefits – Proposition F B60 - FOR ORGANIZATION C01 - HOUSE MAILER - NATIONAL B52 - BEST USE OF ILLUSTRATION 2011 Silver 2011 Silver Compass Media Group, Inc. The Beytin Agency 2011 Silver Vanishing Paradise Day at the Races San Francisco Association of Realtors Unneeded Benefits – Proposition F 2011 Bronze 2011 Bronze thetrazgroup Nexus Direct 2011 Bronze Protecting MA Children Patrick Leahy – February Appeal San Francisco Association of Realtors 2011 Honorable Mention Audio Slate Card – Chinese 2011 Honorable Mention San Francisco Association of Realtors Base Connect 2011 Honorable Mention Audio Slate Card – Chinese Sharron Angle – Dollar Bill San Francisco Association of Realtors Like a Million – Proposition F B61 - MEMBERSHIP C02 - HOUSE MAILER - LOCAL B53 - BEST USE OF NEGATIVE/ COMMUNICATIONS 2011 Bronze CONTRAST 2011 Silver Sagac Public Affairs Moxie Media It’s March Madness Invite 2011 Gold You Care Integrated Web Strategy C03 - PROSPECT MAILER - NO on 302 – Saving First Things First 2011 Bronze NATIONAL The Parkside Group 2011 Silver 2011 Silver Register to Vote San Francisco Association of Realtors Nexus Direct Fairness – Proposition F 2011 Honorable Mention Sherrod Brown – April Appeal Compass Media Group, Inc. Tough

12 13 WINNERS WINNERS

2011 Bronze SENATE 2011 Bronze Response America 2011 Gold San Francisco Democratic Party NRCC – Boehner for Speaker San Francisco Democratic Party – Virtual Slate Targeted Victory Card 2011 Honorable Mention Marco Rubio for U.S. Senate Base Connect 2011 Honorable Mention Sharron Angle – Half Million Dollar Net 2011 Bronze Impact Politics and Fortune Media Campaign Solutions / Connell Donatelli McGriff – Signs C04 - PROSPECT MAILER - LOCAL Murkowski Write-In Online Ad Campaign 2011 Silver 2011 Bronze D06 - ONLINE ADVERTISING - Sagac Public Affairs McNally Temple Associates, Inc. INDEPENDENT EXPENDITURE FOR A Special Invitation – Jefferson Carly, the Myth CANDIDATE C06 - MOST CREATIVE 2011 Honorable Mention 2011 Silver FUNDRAISING EVENT Mixpo Bully Pulpit Interactive Ron Johnson – WI U.S. Senate Race DSCC Independent Expenditure – Colorado 2011 Bronze ElectionMall Technologies, Inc. 2011 Honorable Mention 2011 Bronze Adam Kinzinger – Money Bomb Widget Campaign Solutions / Connell Donatelli Bully Pulpit Interactive Mark Kirk for U.S. Senate Online Ad Campaign California Working Families FUNDRAISING - BALLOT/ D02 - ONLINE ADVERTISING - U.S. 2011 Honorable Mention HOUSE Trilogy Interactive INITIATIVE Carly Fiorina: FIRED! C07 - HOUSE MAILER - NATIONAL 2011 Bronze Campaign Solutions / Connell Donatelli D07 - WEBSITE - U.S. SENATE 2011 Silver Michele Bachmann Online Campaign 2011 Silver Nexus Direct 2011 Honorable Mention Terra Eclipse EMILY’s List – May Candidate Profile Spillane Political Design Mike Lee 2010 2011 Bronze Crapshoot 2011 Bronze Nexus Direct Revolution Agency DSCC – September Bernie Sanders Appeal D03 - ONLINE ADVERTISING - GOVERNOR Toomey for Senate 2011 Honorable Mention 2011 Silver 2011 Honorable Mention Nexus Direct Mandate Media Smart Media Group DSCC – October Obama Appeal Ron Wyden for U.S. Senate Comes With Strings Attached FUNDRAISING - PUBLIC 2011 Bronze D08 - WEBSITE - U.S. HOUSE Global Strategy Group 2011 Bronze AFFAIRS Dan Malloy for Governor (CT) The Prosper Group C13 - HOUSE MAILER - 2011 Honorable Mention Michael Grimm for Congress GRASSROOTS/ISSUE ADVOCACY/ Chong + Koster 2011 Honorable Mention PUBLIC AFFAIRS Andrew Cuomo for Governor NGP VAN, Inc. 2011 Silver D04 - ONLINE ADVERTISING - Barney Frank for Congress Adams Hussey & Associates D09 - WEBSITE - GOVERNOR DNC Vote 2010 Campaign Kit Appeal STATEWIDE (NON-GUBERNATORIAL 2011 Bronze RACE) 2011 Silver Adams Hussey & Associates 2011 Silver Enovai, Inc. DNC 2010 Vice President Biden Presidential Global Strategy Group Dan Malloy for Governor Photo Appeal Chris Kelly for Attorney General Campaign and 2011 Bronze Study The Stoneridge Group C14 - PAC/TRADE ASSOCIATION Deal for Governor PROGRAM 2011 Bronze Albatross Digital LLC and RBI Strategies & 2011 Honorable Mention 2011 Bronze Research Trilogy Interactive Sagac Public Affairs Bernie Buescher for Secretary of State Pandora Hickenlooper for Colorado Home Depot PAC: Powered by You – Peer-to-Peer Ads PAC Campaign D10 - WEBSITE - STATEWIDE (NON- 2011 Honorable Mention GUBERNATORIAL RACE) 2011 Honorable Mention Global Strategy Group HSP Direct LLC George Jepsen for Attorney General 2011 Silver 5 Stamps Above the Rest CivicNext, Inc. Luther Strange for Alabama Attorney General

2011 Bronze D05 - ONLINE ADVERTISING - STATE Trilogy Interactive Debra Bowen for Secretary of State INTERNET - CANDIDATE LEGISLATURE/LOCAL/MUNICIPAL/ D01 - ONLINE ADVERTISING - U.S. REGIONAL 2011 Honorable Mention

14 15 WINNERS WINNERS

BuzzMaker, LLC nmdemocrats.com 2011 Bronze TomTorlakson.com 2011 Bronze Laguens Kully Klose D11 - WEBSITE - Mission Control Inc. Partners STATE LEGISLATURE MOM: Mothers Opposing Halter 25-Hr. Tour, First 5 McMahon Hours 2011 Gold 2011 Honorable Mention 2011 Bronze Upstream Communications Struble Eichenbaum Dee Margo for State Trilogy Interactive California Democratic Party Communications and Representative (HD-78) Bullseye Interactive Media 2011 Silver D16 - WEBSITE - Darth Raese Kennedy Communications BEST LANDING PAGE 2011 Honorable Mention Vince Gray for Mayor 2011 Gold The Prosper Group 2011 Bronze Struble Eichenbaum Chris Coons Is... The Quinn Thomas Public Communications and Taxman Affairs Bullseye Interactive Media D19 - WEB VIDEO - Shawn Lindsay for State KeepUtahSafeFromNukes. Representative com U.S. HOUSE 2011 Honorable Mention 2011 Gold 2011 Gold The Dover Group Struble Eichenbaum BrabenderCox TogetherKC.com Communications and Todd Young – Name D12 - WEBSITE Bullseye Interactive Media 2011 Silver DemonSheepMovie.com BrabenderCox - INDEPENDENT Todd Young – Tell Him EXPENDITURE 2011 Silver BuzzMaker, LLC 2011 Bronze FOR CANDIDATE CongressmanWithGuts.com First Tuesday Partners CAMPAIGN 2011 Bronze Seals for Dold 2011 Silver Targeted Victory 2011 Bronze Struble Eichenbaum Marco Rubio for U.S. Senate The New Media Firm Communications and 2011 Honorable Mention Hamos for Congress – Bullseye Interactive Media The Prosper Group Heritage DemonSheepMovie.com $1 Million to Save a Trillion 2011 Honorable Mention 2011 Bronze 2011 Honorable Mention NextGen Persuasion, LLC The Campaign Workshop Struble Eichenbaum Robert Hurt: A Charmed Wrong Angle News Communications and Life 2011 Honorable Mention Bullseye Interactive Media D20 - WEB VIDEO - Impact Politics Lasers Florida Angel of Death GOVERNOR D17 - WEBSITE - 2011 Gold D13 - WEBSITE BEST USE OF NEW Quinn/Simon for Illinois - NATIONAL TECHNOLOGY Governor Glee ORGANIZATION 2011 Gold 2011 Silver 2011 Gold Campaign Solutions / Los Angeles County Campaign Solutions / Connell Donatelli Democratic Party Connell Donatelli Michele Bachmann Mobile Voting... It’s Important Online Tax Revolt – Virtual Surge March 2011 Bronze 2011 Silver The Strategy Group for 2011 Silver Global Strategy Group Media Chong + Koster Dan Malloy for Governor Meet John The DSCC’s New Website (CT) 2011 Honorable Mention 2011 Bronze D18 - WEB VIDEO - Laguens Kully Klose Campaign Solutions / U.S. SENATE Partners Connell Donatelli Shumlin – Every Day Taxpayers Against Earmarks 2011 Gold 2011 Honorable Mention GMMB & Armour Media Demon Sheep: Mutton on Terra Eclipse the Lamb Tim Pawlenty’s Freedom First PAC 2011 Silver The Prosper Group Welcome to Nevada, Mr. D14 - WEBSITE President D21 - WEB VIDEO - STATE/LOCAL 2011 Bronze - STATEWIDE (NON- ORGANIZATION The Strategy Group for GUBERNATORIAL Media RACE) 2011 Silver One of Us BuzzMaker, LLC 2011 Bronze

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14 15 WINNERS WINNERS

The Wayne Johnson 2011 Bronze 2011 Honorable Mention Agency The Prosper Group Integrated Web Strategy Demon Sheep Sharron Angle Mobile NO on 302 – Saving First D22 - WEB VIDEO - Phone Application Things First STATE LEGISLATURE 2011 Honorable Mention D31 - WEBSITE - Purple Forge LOCAL 2011 Silver Elect Sharron Angle Totten Communications, 2011 Bronze Inc. D26 - BEST USE OF Integrated Web Strategy Linda Greenstein for Senate - U.S. Keep the Cubs – Yes on 420, – On Our Side CONGRESS City of Mesa 2011 Bronze 2011 Bronze D33 - WEB VIDEO Fordham University Purple Forge Padavan for Pedro 2011 Gold Liz Carter for Georgia – Laguens Kully Klose 2011 Honorable Mention Yank Hank – There Is an Partners Murphy Turner Associates App for That! No on 62 – Amanda Cindy Burkett for State D27 - BEST USE OF Representative – Involved 2011 Bronze SOCIAL MEDIA - The New Media Firm D23 - WEB VIDEO STATEWIDE No on Question 3 – - BEST USE OF 2011 Gold Firefighter HUMOR Kennedy Communications D34 - WEB VIDEO 2011 Gold ChristineIsNotMe.com - BEST USE OF Bittner&Lohr 2011 Silver HUMOR Viagra for Sex Offenders Trilogy Interactive 2011 Gold 2011 Silver Friend Out The Vote Bittner&Lohr GMMB & Armour Media 2011 Bronze I’m Government... When Demon Sheep: Mutton on Blueprint Interactive You’re Not Watching the Lamb NO on Prop 23 2011 Gold 2011 Bronze 2011 Honorable Mention Policy Development Group HighGround Public Affairs Trippi & Associates Tusayan Report Governor Jan Brewer – Jerry Brown for Governor Arizona Sing-A-Long 2011 Bronze D28 - BEST USE OF Bittner&Lohr 2011 Honorable Mention YES on I-1082 Rap Video Struble Eichenbaum SOCIAL MEDIA - Communications and LOCAL D36 - BEST USE OF Bullseye Interactive Media 2011 Silver NEW TECHNOLOGY Darth Raese Purple Forge 2011 Gold D24 - WEB VIDEO Josh McKoon – First Georgia Chong + Koster State Senator to Use Mobile Vote No on 8 (FL) – Wins - BEST USE OF Apps in Election Bid NEGATIVE/ Statewide With Online Ads CONTRAST INTERNET D37 - BEST USE OF 2011 Silver - BALLOT/ SOCIAL MEDIA - Bully Pulpit Interactive STATEWIDE League of Conservation INITIATIVE 2011 Silver Voters D29 - ONLINE Trilogy Interactive 2011 Bronze ADVERTISING Yes on Proposition 19 – Voter Registration Whitehurst/Mosher 2011 Silver Campaign Strategy and Mixpo Media Defeat 1098 Initiative INTERNET Like a Business - PUBLIC 2011 Honorable Mention 2011 Bronze Visuality Media Chong + Koster AFFAIRS Productions Vote No on 8 (FL) – Wins Statewide With Online Ads D39 - ONLINE The Phantom of Illinois – ADVERTISING - Bill Brady Bad for Schools 2011 Honorable Mention Northwest Passage NATIONAL Consulting 2011 Silver Too Risky Revolution Agency U.S. Chamber of Commerce – Stop the CFPA Campaign 2011 Bronze D25 - BEST MOBILE D30 - WEBSITE - Global Strategy Group APPLICATION STATE 40th Earth Day Anniversary Advertising Campaign 2011 Silver 2011 Bronze Moonshadow Mobile Integrated Web Strategy 2011 Bronze winners Ground Game Yes on 100 (AZ) Fortune Media and Impact 16 book 17 WINNERS WINNERS

Politics The Roosevelt Institute – Think 2040 2011 Honorable Mention Pew – Rainforest Drug Awareness, Cancer D44 - WEB VIDEO - STATE/LOCAL R&R Partners 2011 Honorable Mention CleanCoalTechnologyWorks.org Microsite The Campaign Workshop 2011 Gold No So Bunny... North Woods Advertising INTERNET - Don’t Take Away Our Medicine D40 - ONLINE ADVERTISING - 2011 Bronze MISCELLANEOUS STATE/LOCAL MAS Consulting Group D49 - ONLINE ADVERTISING - BEST 2011 Gold HRT INTRO USE OF HUMOR Mercury D45 - WEB VIDEO - BEST USE OF 2011 Silver CCPOA Prison Reform Campaign HUMOR Impact Politics 2011 Gold Florida Angel of Death Humor Ads 2011 Gold Hackney & Hackney 2011 Bronze Dam Failure Bittner&Lohr Mr. Say Anything to Get the Bill Passed Upstream Communications 2011 Silver Linda Harper Brown for Texas House (HD-105) – Global Strategy Group 2011 Silver Liberal Loretta Bring MMA to New York State Global Strategy Group APSCU Presents: The Fighting Salmon 2011 Honorable Mention 2011 Bronze Strategic Productions, LLC Morgan + Company 2011 Bronze Sarah Doesn’t Speak for Me Let’s Be Totally Clear Online Campaign Berman and Company Julia Child Spoof: What Would Julia Say About D50 - ONLINE ADVERTISING - BEST 2011 Honorable Mention Sweeteners? USE OF NEGATIVE/CONTRAST Fortune Media and Impact Politics Pew – Hidden Gems 2011 Honorable Mention 2011 Silver RapidResponse Media and Let Freedom Ring Hackney & Hackney D41 - WEBSITE - NATIONAL MasterLard Dam Failure 2011 Gold D46 - BEST USE OF NEGATIVE/ 2011 Bronze Berman and Company CONTRAST Trilogy Interactive HowMuchFish.com 2011 Gold Carly Fiorina: FIRED! 2011 Silver Republican Governors Association 2011 Honorable Mention Upstream Communications Four Weeks Chong + Koster National Republican Senatorial Committee 2011 Silver Women Against Nathan Deal 2011 Bronze Republican Governors Association D51 - BEST FACEBOOK APPLICATION R&R Partners 14 Weeks Western High Speed Rail Alliance (WHSRA) 2011 Gold D47 - BEST USE OF NEW Trilogy Interactive 2011 Honorable Mention TECHNOLOGY Friend Out The Vote Blue State Digital 2011 Gold It Gets Better Project 2011 Silver Mercury Fundly, Inc. D42 - WEBSITE - STATE/LOCAL CCPOA Prison Reform Campaign Fundly Giver-to-Gatherer Social Fundraising App 2011 Gold 2011 Silver 2011 Bronze Crotty Consulting Inc. Terra Eclipse BuzzMaker, LLC California Valley Solar Ranch FreedomWorks – Freedom Connect DCCC Facebook App 2011 Silver 2011 Bronze D52 - BEST FACEBOOK PAGE R&R Partners Blue State Digital Arizona Judicial Branch It Gets Better Project 2011 Silver Berman and Company 2011 Bronze 2011 Honorable Mention Defeat The Debt Blue State Digital R&R Partners Let’s Save Michigan Poster Contest Field Program iPad Content 2011 Bronze Global Strategy Group 2011 Honorable Mention D48 - BEST USE OF SOCIAL MEDIA My Education. My Job. My Choice. Facebook RMS, LLC 2011 Gold Campaign NJ Kids and Families Global Strategy Group 2011 Honorable Mention D43 - WEB VIDEO - NATIONAL My Education. My Job. My Choice. Facebook Berman and Company 2011 Gold Campaign Teachers Union Exposed Republican Governors Association 2011 Silver D53 - BEST USE OF ONLINE The Final Act Blue State Digital ADVERTISING It Gets Better Project 2011 Silver 2011 Silver Richard Sales Media, LLC Global Strategy Group Democrats’ Rainbows and Unicorns 40th Earth Day Anniversary Advertising 2011 Bronze 2011 Bronze Campaign Republican Governors Association DCI Group: Activision | Blizzard 2011 Bronze Remember November – Global PSA – GOTV Call of Duty Endowment – Memorial Day Global Strategy Group 2011 Honorable Mention Campaign Chris Kelly for Attorney General Campaign and Projects by Chi/Donahoe + Cole/Duffey

16 17 WINNERS WINNERS

Study 2011 Bronze AFFAIRS 2011 Bronze Impact Politics and Fortune Media Global Strategy Group Anthony Hardy Williams Search Campaign E08 - FULL PAGE Dan Malloy for Governor (CT) 2011 Honorable Mention 2011 Gold 2011 Honorable Mention Campaign Grid Goddard Claussen Public Affairs Global Strategy Group Sharron Angle for Senate in Nevada Independence APSCU Online Advertising Campaign 2011 Honorable Mention 2011 Silver D54 - BEST USE OF EMAIL Campaign Solutions / Connell Donatelli The Campaign Workshop Carly Fiorina Search Campaign Healthy Kids, Healthy School Meals 2011 Gold Trilogy Interactive NEWSPAPER - 2011 Bronze Connect on Facebook Berman and Company CANDIDATE Superman 2011 Silver 2011 Honorable Mention Blue State Digital E01 - FULL PAGE GMMB & Armour Media NAACP – Scott Sisters 2011 Silver Oilephant 2011 Bronze BrabenderCox Campaign Solutions / Connell Donatelli Todd Young – Collage E09 - LESS THAN FULL PAGE Michele Bachmann Email Campaign 2011 Bronze 2011 Gold 2011 Honorable Mention San Francisco Association of Realtors Adfero Group The Eleison Group, LLC Chinese Slate Card (Print Ad) Too Big to Fail New START Emails 2011 Honorable Mention 2011 Bronze D55 - BEST USE OF MOBILE Jamestown Associates Global Strategy Group TECHNOLOGY A Big Problem My Education. My Job. My Choice. E02 - LESS THAN FULL PAGE 2011 Bronze 2011 Silver The Eleison Group, LLC Campaign Solutions / Connell Donatelli 2011 Gold Nevada Green Michele Bachmann Mobile Surge Redondo & Asociados Public Affairs Firm 2011 Bronze Stand by Me PHONES - CANDIDATE Revolution Messaging 2011 Silver Harry Reid Mobile Program Rainmaker Inc. F01 - AUTOMATED CALLS - STATE 2011 Honorable Mention Shameful LEVEL Revolution Messaging 2011 Bronze 2011 Gold Bennet for Colorado Mobile Program Grainger Terry, Inc. FLS Connect We Can’t Wait Another 40 Years Corbett Addresses Criminal Stance Through D57 - BEST USE OF AN ONLINE Voice Variable GAME NEWSPAPER - BALLOT/ 2011 Silver 2011 Gold CPEC LLC ElectionMall Technologies, Inc. INITIATIVE Conklin Lt. Governor SantosPresidente.com E05 - FULL PAGE 2011 Bronze 2011 Silver 2011 Silver Zata|3 Consulting The Prosper Group SCN Strategies You’re Busted Live Like Reid Beat Texas 2011 Honorable Mention 2011 Bronze 2011 Bronze PoliticalRobocalls.com The Prosper Group North Woods Advertising Zach Galifianakis – The Annoyance Is Worth It Harry Reid Amnesty Game This Cop 2011 Honorable Mention D58 - BEST USE OF TWITTER 2011 Honorable Mention Zata|3 Consulting 2011 Silver San Francisco Association of Realtors No Respect for Women R&R Partners Chinese Slate Card (Print Ad) F02 - AUTOMATED CALLS - LOCAL America’s Power Team Twitter Outreach E07 - INSERT LEVEL Initiative – Clean Coal Technology. It Works. 2011 Silver Field Program 2011 Gold North Woods Advertising Premiere Political Communications, LLC D59 - BEST USE OF SEARCH ENGINE This Cop Rise Up DC and Vote MARKETING 2011 Bronze 2011 Silver 2011 Gold GRS / Beaulieu and Associates CPEC LLC Campaign Solutions / Connell Donatelli Chicken Little – Yes on Prop G – Chula Vista, CA Representative Matt Bradford Murkowski Write-In Search Marketing Campaign PLA Ban 2011 Bronze 2011 Silver Front Porch Strategies Sooner Magic! 2011 Bronze Zata|3 Consulting Campaign Solutions / Connell Donatelli Left for Dead Michele Bachmann Search Marketing Campaign NEWSPAPER - PUBLIC 2011 Honorable Mention

18 19 WINNERS WINNERS

Stones’ Phones, Inc. LOCAL LEVEL F11 - TELEPHONE Maryland State Education TOWN HALL - Assoc. – Senator Forehand 2011 Silver Winning Connections Called Me by My First STATEWIDE/LOCAL Jim Cooper for Congress Name! 2011 Gold – Social-Pressure and Plan- J2 Strategies F03 - AUTOMATED Making Ross Fischer for Board of CALLS - BILINGUAL/ 2011 Bronze Directors of Pedernales MULTILINGUAL/ Winning Connections Electric Cooperative FOREIGN LANGUAGE Steve Choate – GOTV 2011 Silver 2011 Gold 2011 Bronze Stones’ Phones, Inc. Littlefield Consulting Winning Connections Kitzhaber for Governor – LePage a French Governor Re-Elect Alan Bates to the The Kitz and Wyden Show 2011 Silver Oregon State Senate 2011 Bronze FLS Connect 2011 Bronze Front Porch Strategies Rubio Connects With Winning Connections Talking “With” Voters Florida’s Latino Population Ben Chandler – GOTV Instead of Talking “To” in GOTV Efforts F08 - LIVE CALLS Voters 2011 Bronze - INDEPENDENT F12 - BEST USE OF CPEC LLC EXPENDITURE TELEPHONE TOWN Leon Tejada CAMPAIGN HALL/FORUM CALL F04 - AUTOMATED 2011 Silver 2011 Gold CALLS - Winning Connections FLS Connect INDEPENDENT Early Turnout for Titus Bachmann and Congressional Colleagues EXPENDITURE 2011 Bronze CAMPAIGN Talk With More Than Half a Winning Connections Million Supporters on One 2011 Bronze LCV for Bennet for Senate – Call Zata|3 Consulting Persuasion ID and Plan- A Hail Mary About Mocking Making GOTV 2011 Bronze Christianity 2011 Honorable Mention J2 Strategies Ross Fischer for Board of Zata|3 Consulting 2011 Honorable Mention Directors of Pedernales Dialing in Four Victories in Zata|3 Consulting Electric Cooperative Bombing Rand Paul Colorado 2011 Honorable Mention F05 - AUTOMATED F09 - LIVE CALLS - InfluentialData CALLS - ORGANIZATION Ron Earle for Lt. Governor ORGANIZATION 2011 Silver – Telephone Town Hall Campaign 2011 Silver Zata|3 Consulting Winning Connections Make a Plan to Vote F13 - AUTOMATED “This Is Sarah Brady But I 2011 Bronze PUSH-BUTTON Won’t Vote for Bill Brady” Stones’ Phones, Inc. INTERACTIVE - 2011 Bronze McNerney for Congress – STATEWIDE/LOCAL Conseguir el Voto Stones’ Phones, Inc. 2011 Silver Planned Parenthood Action 2011 Honorable Mention Zata|3 Consulting Winning Connections Fund – Sharon’s Scary No Respect for Women Stances Environment America – GOTV Test Program 2011 Bronze 2011 Honorable Mention Winning Connections CPEC LLC F10 - TELEPHONE Ohio Democratic Party – HDCC – Moribito TOWN HALL - U.S. Barack Obama Volunteer F06 - LIVE CALLS - CONGRESS Patch-Through Calls STATE LEVEL 2011 Silver F14 - AUTOMATED 2011 Bronze Zata|3 Consulting PUSH-BUTTON Zata|3 Consulting A Brave Man INTERACTIVE - U.S. Gopher State GOTV 2011 Bronze CONGRESS 2011 Honorable Mention Zata|3 Consulting 2011 Gold Winning Connections Cousin Bobby on the Phone Zata|3 Consulting Mike Beebe for Governor – Second Thoughts About Joe Early Vote GOTV Miller

F07 - LIVE CALLS -

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18 19 WINNERS Winners

PHONES - BALLOT/ F23 - LIVE CALLS - NATIONAL RADIO - CANDIDATE 2011 Silver G01 - INDEPENDENT EXPENDITURE INITIATIVE Adams Hussey & Associates F15 - AUTOMATED CALLS - STATE/ 2010 Post Midterm Election Emergency 2011 Gold LOCAL Telemarketing RapidResponse Media and Let Freedom Ring Princess Lisa 2011 Silver 2011 Bronze HighGround Public Affairs Adams Hussey & Associates 2011 Silver Keep the Cubs – Ron Santo 2010 Midterm Election Telemarketing Reinstate BerlinRosen The Big Stachowski 2011 Bronze F25 - BEST USE OF TELEPHONE Zata|3 Consulting TOWN HALL CALL/FORUM CALL 2011 Bronze Triumph in the Neighborhood Whitehurst/Mosher Campaign Strategy and 2011 Bronze Media F16 - AUTOMATED CALLS - GOTV Zata|3 Consulting Fire Phil 2011 Bronze First Day on the Job 2011 Honorable Mention Zata|3 Consulting F26 - PATCH-THROUGH PROGRAM North Woods Advertising Antiquated Blue Laws FOR PUBLIC AFFAIRS Slasher/Michigan F17 - LIVE CALLS - STATE/LOCAL 2011 Silver G02 - FOR U.S. CONGRESS 2011 Bronze Stones’ Phones, Inc. 2011 Silver Stones’ Phones, Inc. You Are What You Eat: Fixing Food Safety Stutzman Public Affairs South Bay AFL-CIO – A Few Bucks for Children’s 2011 Bronze Lungren for Congress – Stop the Madness Health Executive Communications, Inc. 2011 Bronze F18 - LIVE CALLS - GOTV Build Taylorville! Fletcher Rowley Riddle Inc. 2011 Silver 2011 Honorable Mention Integrated Story Zata|3 Consulting Zata|3 Consulting 2011 Honorable Mention Beating 5 Misleading Measures in CO Turning Oil Into Clean Water Fletcher Rowley Riddle Inc. National Day of Prayer 2011 Bronze F27 - TELEPHONE TOWN HALL - Winning Connections ADVOCACY G04 - STATEWIDE (NON- Yes on 1098 2011 Silver GUBERNATORIAL RACE) F19 - AUTOMATED PUSH-BUTTON Winning Connections 2011 Silver INTERACTIVE Working America Unemployed TeleForums GMMB & Armour Media Overboard 2011 Silver 2011 Bronze Zata|3 Consulting Zata|3 Consulting 2011 Bronze Winning Round 2 Talking to Teachers GMMB & Armour Media 2011 Honorable Mention Wicked F20 - TELEPHONE TOWN HALL - Zata|3 Consulting BALLOT MEASURE 2011 Bronze SEIU Immigration Forums GMMB & Armour Media 2011 Silver Which Republican Stones’ Phones, Inc. PHONES - 2011 Honorable Mention Puff, Puff and Pass Yes on 19 to Regulate, Tax Grainger Terry, Inc. and Control Cannabis MISCELLANEOUS F28 - MOST INNOVATIVE USE OF I’m Voting for Scott Lee Cohen PHONES - PUBLIC AUTOMATED TECHNOLOGY 2011 Honorable Mention GMMB & Armour Media AFFAIRS 2011 Silver Summary Winning Connections F21 - AUTOMATED CALLS - Lincoln Chafee for Governor – Predictive Dialer G05 - STATE LEGISLATURE NATIONAL F29 - BEST USE OF NEW 2011 Silver 2011 Bronze TECHNOLOGY Rainmaker Inc. Zata|3 Consulting Hootie Dropped the Ball Justice for Hispanic Farmers 2011 Gold 2011 Bronze FLS Connect The Wayne Johnson Agency F22 - AUTOMATED CALLS - STATE/ Americans for Prosperity – Freedom Phone Bring It On LOCAL Initiative With Volunteer Connect 2011 Honorable Mention 2011 Bronze 2011 Silver Zata|3 Consulting EpandMedia Lake Research Partners Circus Tent Stoking the Furnace Against Coal Measuring Sanity and Fear 2011 Honorable Mention Zata|3 Consulting Bilingual Push for International Baccalaureate Program

20 21 WINNERS Winners

2011 Honorable Mention 2011 Silver RADIO - BALLOT/ Stones’ Phones, Inc. The Strategy Group for Media INITIATIVE Defenders of Wildlife – Real Voices Only, Actors Axe G07 - FOR STATE/LOCAL Need Not Apply 2011 Bronze 2011 Silver DMM Media RADIO - MISCELLANEOUS Kids Goddard Claussen Public Affairs Countdown G13 - BILINGUAL/MULTILINGUAL/ 2011 Honorable Mention FOREIGN LANGUAGE OnMessage Inc. 2011 Bronze Bill Flores for Congress – Chet Loves Debt Meridian Central Public Affairs 2011 Bronze Community Fletcher Rowley Riddle Inc. H03 - U.S. SENATE - DEMOCRAT 2011 Honorable Mention Our Choice 2011 Gold Goddard Claussen Public Affairs 2011 Honorable Mention GMMB & Armour Media Agree The Wayne Johnson Agency Not My Job Aceves G08 - FOR ORGANIZATION 2011 Gold 2011 Silver G14 - BEST USE OF HUMOR Murphy Putnam Media Scott McAdams – Norwegian RBI Strategies & Research 2011 Silver Joe the Plumber – No on the Numbers Hackney & Hackney 2011 Silver 2011 Bronze Dancing With the Stars GMMB & Armour Media Outsourcing R&R Partners 2011 Silver CMT – Nurse Nancy The Public Response Group, Inc. 2011 Bronze 2011 Honorable Mention NECA IBEW – Tom Edison GMMB & Armour Media R&R Partners 2011 Bronze Solar CMT – Bus 210 Berman and Company 2011 Honorable Mention G09 - GOTV ObamaZone Murphy Putnam Media 2011 Honorable Mention Kendrick Meek for U.S. Senate – He’s the Man 2011 Silver Hackney & Hackney H04 - U.S. SENATE - REPUBLICAN Chao Strategy Message & Media, Inc. Jobs Rated R 2011 Silver G15 - BEST USE OF NEGATIVE/ OnMessage Inc. RADIO - PUBLIC AFFAIRS CONTRAST Ron Johnson for Senate – Family G10 - NATIONAL PUBLIC AFFAIRS 2011 Gold 2011 Bronze The Strategy Group for Media 2011 Silver GMMB & Armour Media Overboard Fishing Berman and Company National Debt Halloween Costume 2011 Silver 2011 Honorable Mention McCarthy Marcus Hennings, Ltd. 2011 Silver The Eleison Group, LLC The Gospel and Glenn Beck Friends of Kelly Ayotte – Never Backed Down Berman and Company Sell the Farm Death Tax 2011 Bronze 2011 Honorable Mention BrabenderCox 2011 Bronze Franklin Communications, LLC Deal Speaks Sharron Angle – Love Triangle Berman and Company Elephant in Classroom 2011 Honorable Mention H05 - GOVERNOR 2011 Honorable Mention Hackney & Hackney 2011 Gold Jobs The Eleison Group, LLC Trippi & Associates Christian Coalition for Creation Care 2011 Honorable Mention Jerry Brown for Governor – Echo The New Media Firm G11 - STATE/LOCAL PUBLIC AFFAIRS 2011 Silver AFFAF – Who’s to Say? Strother Consultants 2011 Gold Sad Woman Rainmaker Inc. - CANDIDATE No Laughing Matter 2011 Bronze H01 - U.S. HOUSE - DEMOCRAT Murphy Putnam Media 2011 Silver 2011 Gold Hickenlooper for Governor – Shower Hackney & Hackney Chao Strategy Message & Media, Inc. Asteroid 2011 Honorable Mention Toughest Fight Lawrence & Schiller 2011 Bronze 2011 Silver Dennis Daugaard for Governor – Meet Dennis Robbett Advocacy Media Tipping Point Strategies Daugaard Your Contract Dog H06 - INDEPENDENT EXPENDITURE 2011 Honorable Mention Hackney & Hackney 2011 Bronze - U.S. HOUSE - DEMOCRAT Murphy Putnam Media Forever Jobs 2011 Gold Mark Critz for Congress – Voice SKDKnickerbocker G12 - FOR ORGANIZATION 2011 Honorable Mention DCCC (MA-10) – Pattern 2011 Silver MAX Films 2011 Silver Cut Off Ozean Consulting Devine Mulvey Zombie Black Tie and Blue Jeans H02 - U.S. HOUSE - REPUBLICAN Americans United for Safe Streets IE – Gerry 2011 Bronze 2011 Gold Connolly (VA-11) – Next Chris Mottola Consulting, Inc. The Strategy Group for Media Lustgarten Foundation Get America Rolling Again!

20 21 WINNERS Winners

2011 Silver H12 - INDEPENDENT EXPENDITURE 2011 Honorable Mention GMMB & Armour Media - GOVERNOR - DEMOCRAT Jamestown Associates Mr. Bibbs Conservative Change 2011 Gold 2011 Honorable Mention SCN Strategies H17 - STATE LEGISLATURE - Laurel Canyon Media Group Megatar DEMOCRAT Work 2011 Silver 2011 Silver H07 - INDEPENDENT EXPENDITURE Joe Slade White and Company Three Point Media - U.S. HOUSE - REPUBLICAN Holes Business 2011 Gold 2011 Bronze 2011 Silver The Strategy Group for Media Laguens Kully Klose Partners Fletcher Rowley Riddle Inc. VA-05 – Government on Our Backs Unspooling Duffy Search 2011 Silver 2011 Honorable Mention 2011 Bronze CRAFT | Media/Digital AKPD Message and Media Murphy Putnam Media Kuster Budget Buster California Working Families – Magic Mike Feuer for State Assembly – 21st Century 2011 Bronze H13 - INDEPENDENT EXPENDITURE 2011 Honorable Mention Studio Center - GOVERNOR - REPUBLICAN Compass Media Group, Inc. Tattoo LaGrand – Rise 2011 Silver 2011 Honorable Mention BrabenderCox H18 - STATE LEGISLATURE – DMM Media RGA – Wrestling REPUBLICAN All 2011 Bronze 2011 Silver H08 - INDEPENDENT EXPENDITURE Chris Mottola Consulting, Inc. td/RICHTER - U.S. SENATE - DEMOCRAT SHADY John Kriesel for MN House – Stand Up 2011 Silver 2011 Bronze 2011 Bronze Adelstein / Liston BrabenderCox td/RICHTER AFSCME for Senator Michael Bennet – Buck’s RGA – All Time Worst Geoff Michel for MN Senate – Answer World 2011 Bronze 2011 Honorable Mention 2011 Bronze BrabenderCox Minnick & Minnick, Inc. Fletcher Rowley Riddle Inc. RGA – To Be Continued Turn the Cat Around Republican Suffering 2011 Honorable Mention H19 - LOCAL/MUNICIPAL/ 2011 Honorable Mention Chris Mottola Consulting, Inc. REGIONAL Fletcher Rowley Riddle Inc. Nothing Florida Fun 2011 Silver H15 - STATEWIDE - DEMOCRAT The Strategy Group for Media H09 - INDEPENDENT EXPENDITURE (NON-GUBERNATORIAL RACE) Tackle - U.S. SENATE - REPUBLICAN 2011 Silver 2011 Bronze 2011 Gold Joe Slade White and Company Devine Mulvey DEPT 7 Twenty Charlie Dooley – AAA Please Call Me Senator 2011 Bronze 2011 Honorable Mention 2011 Silver Revolution Political Media Whitehurst/Mosher Campaign Strategy and McCarthy Marcus Hennings, Ltd. Pete For Treasurer – Turning it Around Media Crossroads GPS – Review 2011 Honorable Mention Perata – Believe! 2011 Bronze Three Point Media H20 - BILINGUAL/MULTILINGUAL/ DMM Media Our Families FOREIGN LANGUAGE Claim 2011 Honorable Mention 2011 Gold 2011 Honorable Mention Fletcher Rowley Riddle Inc. Three Point Media DMM Media Depression Shaped Nueve Años Fiscal 2011 Honorable Mention 2011 Silver Murphy Putnam Media H10 - INDEPENDENT EXPENDITURE GMMB & Armour Media Kamala Harris – Drastic Repair - STATEWIDE - DEMOCRAT (NON- Contra Nosotros GUBERNATORIAL RACE) H16 - STATEWIDE - REPUBLICAN 2011 Bronze 2011 Bronze (NON-GUBERNATORIAL RACE) MAX Films Three Point Media 2011 Silver Camaleón Protect Lawrence & Schiller 2011 Honorable Mention 2011 Honorable Mention Dusty Johnson for P.U.C. – Elevator Speech Chambers Lopez & Gaitán LLC Marketplace Communications 2011 Bronze Danger – Peligro California State Senator Lou Correa and the The Election Group Optometric Association Let’s Keep It That Way

22 23 WINNERS Winners

H21 - NON-BROADCAST VIDEO H26 - BEST USE OF NEGATIVE/ 2011 Silver CONTRAST - GOVERNOR 2011 Silver Fletcher Rowley Riddle Inc. 2011 Gold Studio Center Get Tough Trippi & Associates 24 Times 2011 Bronze Jerry Brown for Governor – Echo 2011 Bronze Strategic Perception Inc. 2011 Silver Goddard Claussen Public Affairs Carly for California – FCINO Demon Sheep Film Joe Slade White and Company Changing the Lines 2011 Honorable Mention Site 2011 Honorable Mention Strategic Perception Inc. 2011 Bronze Goddard Claussen Public Affairs Carly for California – Hot Air Film Strategic Perception Inc. Lights Out H22 - TELEVISION AD - MORE THAN Rick for Michigan – Choose H31 - FOR LOCAL CAMPAIGNS 60 SECONDS 2011 Honorable Mention 2011 Silver Joe Slade White and Company 2011 Gold Brainchild Creative Know Lawrence & Schiller Power of Yes Dennis Daugaard for Governor – Meet Dennis H27 - BEST USE OF NEGATIVE/ 2011 Bronze Daugaard CONTRAST - STATE LEGISLATURE & Englander Knabe & Allen 2011 Bronze LOCAL Rancho Palos Verdes – Measure P – Crickets Something Else Strategies 2011 Silver 2011 Honorable Mention A Generational Choice Jackson Group Media The Victory Group H23 - BEST CABLE ONLY Delinquent Dead Last BROADCAST 2011 Bronze H32 - FOR ORGANIZATION 2011 Silver Devine Mulvey 2011 Silver Joe Slade White and Company Keith Farnham – Nursing Home Contrast R&R Partners Remember 2011 Honorable Mention CMT – Hitchhiker – TV 2011 Bronze Three Point Media 2011 Bronze New Leadership Laguens Kully Klose Partners The Victory Group Himes – That’s All H28 - BEST USE OF NEGATIVE/ Harbor Pilots 2011 Honorable Mention CONTRAST - STATEWIDE 2011 Honorable Mention Rainmaker Inc. 2011 Gold R&R Partners Humble Beginnings The Campaign Group CMT – I Love Transit – TV H24 - BEST USE OF HUMOR How One Joe Sestak Ad Ended Arlen Specter’s H34 – GOTV Career 2011 Gold 2011 Bronze Murphy Putnam Media 2011 Silver Integrated Web Strategy Hickenlooper for Governor – Shower GMMB Yes on 100 – Arizona Not My Job 2011 Silver H36 - BEST USE OF NEGATIVE/ Filmlites Productions 2011 Bronze CONTRAST Millionaire GMMB Prisoner 2011 Bronze 2011 Bronze 2011 Honorable Mention Sanchis & Sanmartin The Strategy Group for Media Red or Yellow State? Get America Rolling Again! BrabenderCox David Vitter – Welcome Prize 2011 Bronze TELEVISION - PUBLIC Joe Slade White and Company H29 - BEST USE OF PERSONALITY/ Spot CELEBRITY AFFAIRS 2011 Honorable Mention 2011 Silver H37 - NATIONAL PUBLIC AFFAIRS Strategic Perception Inc. Strategic Perception Inc. 2011 Gold Rick for Michigan – Grindstone Bill Haslam for Governor – Darrell Waltrip The Eleison Group, LLC H25 - BEST USE OF NEGATIVE/ 2011 Bronze Daisy Ad 2010 CONTRAST - U.S. CONGRESS Adelstein / Liston 2011 Silver Alexi Giannoulias for U.S. Senate – Choice/ 2011 Gold GMMB Hartmarx Tough Cicero Media Hare Was Here 2011 Honorable Mention 2011 Bronze AKPD Message and Media 2011 Silver R&R Partners Cedric Richmond – Corner Rodeo Filmlites Productions Millionaire 2011 Honorable Mention TELEVISION - BALLOT/ Berman and Company 2011 Bronze National Debt Halloween Costume Wild Bunch Media INITIATIVE Not H30 - FOR STATEWIDE CAMPAIGNS H38 - STATE/LOCAL PUBLIC 2011 Honorable Mention 2011 Gold AFFAIRS Strategic Perception Inc. The New Media Firm 2011 Gold Ben Quayle for Congress – Them Producers: Envision Communications / Fair Hackney & Hackney Districts Florida Best Athletes Foxes 2011 Silver

22 23 WINNERS Winners

Schubert Flint Public Affairs Clean Up The Stoneridge Group No Such Thing Rand Paul Slate Doorhanger 2011 Bronze 2011 Bronze I03 – LOGO Fletcher Rowley Riddle Inc. Love Communications 2011 Silver Kill Dozer Vote.Utah.Com – Where Democracy Clicks Media, LP 2011 Honorable Mention 2011 Honorable Mention Hickenlooper for Colorado North Woods Advertising Meridian Strategies Don’t Take Away My Medicine 2011 Bronze Dancers (SC-5) The Election Group H39 - FOR NATIONAL H44 - BEST USE OF NEGATIVE/ Firefighters Care to Wear Pink ORGANIZATION CONTRAST 2011 Honorable Mention 2011 Gold J2 Strategies 2011 Gold Don’t Tread on Me GMMB Wild Bunch Media Tough Better I04 - MASS TRANSIT/BUS SIGN 2011 Silver 2011 Silver 2011 Bronze GMMB The Eleison Group, LLC Berman and Company Clean Up Graham Then and Now Let Me Rise 2011 Bronze 2011 Bronze 2011 Honorable Mention Wild Bunch Media Hackney & Hackney The Singularis Group Better Dam Failure Kansas Republican Party Clean Sweep Bus 2011 Honorable Mention 2011 Bronze I05 - NON-MAIL BROCHURE GMMB & Armour Media Strategic Perception Inc. On Guard 2011 Gold Mourning in America Left Coast Communications H40 - FOR STATE/LOCAL 2011 Honorable Mention Jane Kim Palmcard ORGANIZATION R&R Partners 2011 Silver 2011 Silver Rodeo The Beytin Agency The Election Group H45 - BEST USE OF PERSONALITY/ Manno Walk Piece Messages – Indoor CELEBRITY 2011 Bronze H41 - BILINGUAL/MULTILINGUAL/ 2011 Silver Tuesday Associates FOREIGN LANGUAGE Wild Bunch Media Sick of Congress Barf Bags 2011 Silver Stop 2011 Bronze Sanchis & Sanmartin 2011 Bronze King Strategic Communications, Inc. Gay Marriage McAuliffe Message Media Ohio’s Comeback 2011 Bronze Morgan Freeman 2011 Honorable Mention The New Media Firm 2011 Honorable Mention The Election Group NJEA – Financiamiento North Woods Advertising Domestic First 2011 Honorable Mention Send a Nurse I06 - YARD/OUTDOOR SIGN Sanchis & Sanmartin 2011 Silver World Local Leaders Summit COLLATERAL - OVERALL Axiom Strategies H42 - NON-BROADCAST VIDEO I01 - BILLBOARD Fed Up? 2011 Gold 2011 Silver 2011 Bronze Dewey Square Group and Joe Slade White and The New Media Firm HighGround Public Affairs Company LiUNA – Bridge Billboard Keep the Cubs – Yes on 420 Living Portrait of Governor Jennifer M. 2011 Bronze 2011 Honorable Mention Granholm Segarra!Terés Precision Politics 2011 Silver Answers Taxpayers’ Watchdog! Behr Communications 2011 Honorable Mention I07 - MOST ORIGINAL/INNOVATIVE All of Us Berman and Company COLLATERAL MATERIAL DC Teachers Union Exposed (Mobile Billboard) 2011 Bronze 2011 Gold Compass Media Group, Inc. I02 - DOORHANGERS Stearns Consulting LLC Heroes 2011 Silver No on B – Rally Towel 2011 Honorable Mention Left Coast Communications Hackney & Hackney 2011 Silver Jane Kim Doorhanger Bates & Mills Consulting, Inc. NYC Presentation 2011 Bronze BankRun Bank Card H43 - BEST USE OF HUMOR Argo Strategies 2011 Bronze 2011 Silver Washington State Democrats GOTV Eisner Johnson GMMB & Armour Media 2011 Honorable Mention Scott Walker Brown Bag

24 25 WINNERS Winners

SantosPresidente.com NOW Communications Group Inc. IfYouLoveSaskatchewan.ca 2011 Honorable Mention Communications Counsel, Inc. 2011 Bronze 2011 Honorable Mention Chong + Koster Bill Johnson for Congress – American Excess Purple Forge Pressuring Target Card iPhone Application 2011 Honorable Mention 2011 Honorable Mention K13 - TELEVISION AD Segarra!Terés Bully Pulpit Interactive 2011 Gold Answers Kamla Persad-Bissessar for Prime Minister Sanchis & Sanmartin 2011 Honorable Mention 2011 Honorable Mention World Local Leaders Summit Left Coast Communications Blue State Digital 2011 Silver Jane Kim for SUPERvisor Comic Book Dilma Rousseff for President Sanchis & Sanmartin FIELD - CANDIDATE K03 - RADIO AD Gay Marriage 2011 Bronze J01 - BEST GOTV PROGRAM 2011 Silver BuzzMaker, LLC NOW Communications Group Inc. 2011 Silver I Don’t Trust Even Jesus Christ Commitment Grassroots Solutions 2011 Silver 2011 Honorable Mention Omaha Recall Election: Stop the Recall and NOW Communications Group Inc. NOW Communications Group Inc. Retain Mayor Jim Suttle Grandpa Signs 2011 Bronze 2011 Bronze K14 - CITIZEN Terra Strategies Redondo & Asociados Public Affairs Firm Colorado United Paid Canvas 2011 Silver Stand by Me McNally Temple Associates, Inc. 2011 Honorable Mention Dreams for Nigeria NGP VAN, Inc. K04 - TELEVISION AD Nevada Democratic Party Re-elects Sen. Majority 2011 Gold 2011 Bronze Leader Harry Reid Redondo & Asociados Public Affairs Firm McNally Temple Associates, Inc. Dreams for Nigeria Trailer J02 - BEST USE OF NEW Stand by Me 2011 Silver 2011 Honorable Mention TECHNOLOGY McNally Temple Associates, Inc. Prole Dreams for Nigeria Booklet 2011 Gold Rio Olympic City FLS Connect American Crossroads Canvasses With 2011 Bronze SHOULDA, WOULDA, GeoConnect Newlink Political Mi Tierra COULDA 2011 Bronze Loci Technologies 2011 Honorable Mention L01 - DIRECT MAIL Tarryl Clark for Congress: Real-Time Voter NOW Communications Group Inc. 2011 Gold Targeting Balloon JC-Evans, Inc. J03 - BEST WALK PIECE K05 - TELEPHONE TOWN HALL Predator 2011 Gold 2011 Silver 2011 Silver The Stoneridge Group Stones’ Phones Argo Strategies Rubio Message Cards A Telephone Town Hall Down Under Norma Smith – Read the Label 2011 Silver 2011 Bronze Murphy Turner Associates INTERNATIONAL - Argo Strategies Stefani Carter for State Representative – Serious BALLOT/INITIATIVE Jan Angel – Poolside 2011 Honorable Mention 2011 Bronze K07 - INTERNET CAMPAIGN Argo Strategies The Beytin Agency 2011 Bronze Bob Checks Manno Walk Piece Purple Forge 2011 Honorable Mention Tim Hudak’s iPhone App: 2010 Budget Response L02 - INTERNET thetrazgroup 2011 Honorable Mention 2011 Bronze Meet Jennifer Segarra!Terés Chris Mottola Consulting, Inc. Play Fair/Play Nice Jack Lynch INTERNATIONAL - L03 - RADIO CANDIDATE K09 - TELEVISION AD 2011 Bronze 2011 Bronze K01 - DIRECT MAIL Segarra!Terés Hackney & Hackney Stevens vs. IRS 2011 Silver Play Fair/Play Nice NOW Communications Group Inc. L04 - TELEVISION Pensions INTERNATIONAL - 2011 Silver 2011 Bronze PUBLIC AFFAIRS McAuliffe Message Media NOW Communications Group Inc. K11 - INTERNET CAMPAIGN Women Hugh Direct Mail 2011 Bronze K02 - INTERNET CAMPAIGN 2011 Silver Hackney & Hackney Blue State Digital Gas Reserves Tax 2011 Silver Hope Not Hate ElectionMall Technologies, Inc. 2011 Honorable Mention 2011 Bronze The Advance Group

24 25 WINNERS sponsors

Cocktail Party 2009

2011 Honorable Mention TEA-POLLIES - PRO-TEA AAPC FOUNDATION RapidResponse Media, Inc. PARTY Load of Hot Air STUDENT POLLIE N06 - INTERNET AWARD WINNERS TEA-POLLIES - ANTI-TEA 2011 Silver STUDENT WINNERS PARTY Purple Forge Americans for Prosperity iPhone App BEST USE OF INTERNET N01 - INTERNET 2011 Bronze Gold 2011 Bronze Terra Eclipse Michael Fricchione Adams Hussey & Associates FreedomWorks: Freedom Connect Fordham University Stamp Out Extremism – 2010 Midterm “Padavan for Pedro” N08 - RADIO N04 - TELEVISION 2011 Bronze BEST USE OF TELEVISION/RADIO 2011 Silver Communications Counsel, Inc. AD Bradley Reid + Associates Defend – Ohio’s Third Frontier Gold Lisa Murkowski for U.S. Senate – Anti-Tea Party N09 - TELEVISION Francesca Capodilupo 2011 Silver Caroline Graham MSI Communications 2011 Bronze Michelle Hinman They’re Back The Strategy Group for Media Erion Piciri Liberty’s Call Lauren Skompinski N05 - DIRECT MAIL N10 - DIRECT MAIL Fordham University, Elections and Campaign 2011 Gold Management Graduate Program BerlinRosen 2011 Silver “Made of Plastic” Cup O’ Joe Lincoln Strategy Group Dr. Chris Salvino: Pro-Tea Party Candidate Silver 2011 Silver Joseph Ahearn The Beytin Agency 2011 Bronze Erion Piciri Halloween thetrazgroup Juxhin Vila Nancy & Mike 2011 Bronze Fordham University 2011 Honorable Mention “It’s Time to Fix America” Gold Communications Targeted Creative Communications, Inc. High Stakes Bronze Flag Jumping 2011 Bronze Rachel Jacobs American University Mission Control Inc. “A Voice For U Campaign” Tea Party 2011 Honorable Mention Mammen Group Invitation to Tea

Hats off

Getty Images congratulates the winners of the 2011 AAPC Pollie Awards. A proud sponsor of the AAPC and the Pollie Awards, Getty Images provides consultants and candidates with timely and relevant images, footage and music. Receive 20% off images and footage by using promo code DNXPC46N on all purchases at gettyimages.com until December 31, 2012.* Or call 800 IMAGERY and mention this promo code to receive the discount. For custom pricing, please contact Cassandra Illidge at [email protected] or 347-369-5453 or visit gettyimages.com/political.

*Imagery must be licensed for political imagery usage. May not be combined with other offers, discounts or pricing arrangements. Discount will be applied at time of purchase by a Getty Images sales 26 representative and may not be applied to previous purchases. 27

104881526, Robert Deutschman/The Image Bank WINNERS sponsors

AAPC thanks its Pollie Awards Sponsors:

The 2011 Pollie Awards Reception sponsored by:

AAPC Pollie Awards After-Party Sponsored by:

Pictures of the Pollie Awards and Conference THE LINK TO THE PHOTOS WILL BE AVAILABLE sponsored by Getty Images. ON AAPC’S WEBSITE, WWW.THEAAPC.ORG

Hats off

Getty Images congratulates the winners of the 2011 AAPC Pollie Awards. A proud sponsor of the AAPC and the Pollie Awards, Getty Images provides consultants and candidates with timely and relevant images, footage and music. Receive 20% off images and footage by using promo code DNXPC46N on all purchases at gettyimages.com until December 31, 2012.* Or call 800 IMAGERY and mention this promo code to receive the discount. For custom pricing, please contact Cassandra Illidge at [email protected] or 347-369-5453 or visit gettyimages.com/political.

*Imagery must be licensed for political imagery usage. May not be combined with other offers, discounts or pricing arrangements. Discount will be applied at time of purchase by a Getty Images sales 26 representative and may not be applied to previous purchases. 27

104881526, Robert Deutschman/The Image Bank 20th annual pollie awards & conference RECOGNIZING THE STARS IN POLITICAL AND PUBLIC AFFAIRS COMMUNICATIONS

The AAPC Pollie Awards Dinner sponsored by:

Printing - MVP Group 8400 Westpark Drive, Suite 200 McLean, VA 22102 Phone: 703.245.8020 www.theaapc.org 28 PB