AMSTERDAM METROPOLITAN AREA ELECTRIC Think Global, Charge Local
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AMSTERDAM METROPOLITAN AREA ELECTRIC Think global, charge local CONTENT > About MRA Electric > Why electric driving? > Sufficient models on the market > Charge anywhere > E-taxi and car sharing > E-delivery van > Governmental E- fleets > Financially attractive > What can we do for each other? > Contact >Electric taxis >Delivery vans and company passenger cars MRA-E >Network of public charging stations >Fast charging stations along the freeway >Battery switch stations >Pilot with electric buses in the region ELECTRIC DELIVERY VANS WATERLAND IJMOND ZAANSTREEK ALMERE AND LELYSTAD HAARLEM REGION AMSTERDAM FAST CHARGING STATIONS OTHER AMSTEL- MEERLANDEN HAARLEMMERMEER REGION GOOI EN VECHTSTREEK CHARGING STATIONS ELECTRIC MUNICIPAL AND COMPANY BATTERY SWITCH VEHICLES STATIONS About MRA Electric ABOUT MRA ELECTRIC More and more government agencies and companies start believing in the future of e-driving. If we, as a region, learn from each other, make smart investments and work together with businesses, we can speed up the introduction of electric driving. To this end, The Amsterdam Metropolitan Area Electric (MRA Electric) project was launched in 2011. E-VEHICLES CHARGING STATIONS ELECTRIC MOBILITy MRA-E will focus on three conditions for In 2012, about 100 charging stations were Information CENTRE electric driving in the coming years: sharing set up in MRA municipalities, and about One of the activities of MRA Electric in the knowledge, a regional charging infrastructure as many requests for new stations were framework of NSR E-mobility is the set up and more e-cars on the freeways. The first received. If this trend continues, a good of an Electric Mobilty Information Centre step is to replace diesel vehicles that drive a portion of the business-to-business traffic to inform stakeholders in the region about lot of kilometres, such as taxis, delivery vans and commuter traffic will consist of electric e-moblity. The EMIC located in the city of and the vehicle fleets of government cars by 2020. An ideal billboard for an Amsterdam primarily acts as an information agencies. MRA-E is not doing all of this by innovative region, with a healthy and centre for the whole of the metropolitan itself but is actively hitting the road as a type sustainable business climate. region. In addition to the 39 local and of booster, listening ear and guide combined regional authorities in the area, several (non) into one. The team has direct access to all INTERNATIONAL COOPERATION profit organizations receive information from the necessary expertise to make e-driving MRA-E is also working together closely with MRA-E, send in their questions and share a success. Therefore, you don’t need to international partners, like the Interreg North knowledge or best practices. Apart from reinvent the wheel – just knock on our door. Sea Region Electric Mobility Network. The physical appearance the Amsterdam EMIC main objective of that project is to enable is working on a rapid improvement of virtual long-distance electric transportation in information services. the North Sea region. Then we can start imagining unlimited electric driving throughout Europe − on quiet, clean roads. About MRA Electric NEW INVESTORS A FEW FACTS ABOUT THE METROPOLITAN REGION OF AMSTERDAM More and more government agencies and companies start believing in the future of > 2.3 million inhabitants The region consists of 36 municipalities, e-mobility. For example, the EU is > Covers a land area of 2.580 km2 the provinces of North Holland and contributing financially to the building > 10,000 km of roads Flevoland, Rijkswaterstaat (the Department of fast charging stations (for 2016) along > 1.300.278 motorised vehicles of Waterways and Public Works) and the the freeways in the metropolitan region. The > 7 million travellers every day city region of Amsterdam. The region has Royal Dutch Touring Club (ANWB) also wants a strong international position in the to invest in charging stations. Furthermore, following sectors: financial service the Ministry of Economic Affairs, Agriculture provision, international trade, ICT, media, and Innovation supports MRA-E as a Green creative industry, tourism, the knowledge Deal project. Source O + S Amsterdam sector and logistics. COOPERATING REGIONAL GOVERNMENT AUTHORITIES: Province of North Holland / Province of Flevoland / City Region of Amsterdam / Rijkswaterstaat / North Holland / Aalsmeer / Almere / Amstelveen / Amsterdam / Beemster / Beverwijk / Blaricum / Bloemendaal / Bussum / Diemen / Edam-Volendam / Haarlem / Haarlemmerliede-Spaarnwoude / Haarlemmermeer / Heemskerk / Heemstede / Hilversum / Huizen / Landsmeer / Laren / Lelystad / Muiden / Naarden / Oostzaan / Ouder-Amstel / Purmerend / Uitgeest / Uithoorn / Velsen / Waterland / Weesp / Wijdemeren / Wormerland / Zaanstad / Zandvoort / Zeevang / Why drive electric? WHy DRIVE ELECTRIC? The traditional car, based on the invention of the gasoline engine in 1876, has had its day. Electric driving is the future, for several reasons: The national research institutes ECN and favourable conditions for the auto industry > It is the best solution for keeping TNO expect the transfer to electric to bring electric models to market. And city air clean. transportation to start taking place sometime secondly, by ensuring a national network of > It makes us less dependent on around 2020. Of course, this will not happen charging stations. Otherwise, no one will oil and gas. by itself! A lot of hard work is being done by buy an electric car (‘because you can hardly > CO2 emissions will plummet by trendsetters who are already investing in the charge your car anywhere’) and no one will megatons, provided that the future today: companies, private individuals invest in charging stations (‘because there electricity is sustainably generated. and government agencies. In fact, the are hardly any electric cars’). It is the aim > A modern, clean and quiet traffic government plays a decisive role in this of government initiatives such as MRA-E system will create an attractive preparatory phase. Firstly, by creating to break this circular reasoning. business climate. > Experts on the subject know: electric driving is an unprecedented driving experience. OPEL AMPERA RENAULT ZOE RENAULT KANGOO ZE TESLA S MITSUBISHI-I-MIEV MERCEDES VITO E-CELL NISSAN-LEAF RENAULT FLUENCE ZE SMART FORD FOCUS BMW ACTIVE E SMITH NEWTON MERCEDES A-KLASSE CHEVROLET VOLT MIA FORD TRANSIT CONNECT Enough models on the market ENOUGH MODELS ON THE MARKET MRA-E often receives queries about the available offer of electric vehicles. Luckily, the assortment is already quite respectable. The auto industry is investing billions into increasingly better electric models. And this doesn’t only comprise small city cars, but also company cars for the lease market, sports cars, delivery vans and even buses and trucks. The purchase price is still a bit higher for electric vehicles than for traditional ones, but the prices are beginning to decrease and the costs of ownership are favourable. Some models feature ‘range extenders’. Such a car is essentially electric but also has a small gasoline engine that can help charge the battery while on the road. The well- known ‘hybrid’ car is somewhat different: it is essentially a gasoline car with a battery that sometimes takes over the driving. That’s why MRA-E is not particularly focused on stimulating the use of hybrid vehicles. Sign says “Charging electric vehicles” Charge anywhere CHARGE ANyWHERE On a full battery, most electric cars can drive about 100-150 kilometres, after which they need to plug in. That’s not a problem – if you can do so everywhere. That’s why MRA-E is working on expanding three types of charging infrastructures in the region. CHARGING STATIONS BATTERy SWITCH STATIONS Everyone has seen the high-tech poles on Better Place has developed a technology for the side of the street, where a car can charge replacing an empty battery for a full one in up in 6 to 8 hours. The metropolitan region’s just a few minutes. A Renault Fluence is now goal is to create a network of charging being used for this. In 2012, the first battery stations. Municipalities are free to contact replacement station in the Netherlands was MRA-E for practical advice and assistance. opened at Schiphol Airport. The stations are primarily targeting taxis and later will focus FAST CHARGING STATIONS on lease drivers. Better Place is currently Powerful charging stations where a car working together with TCA, Connexxion and can charge about 80% of its battery in Biosgroep. MRA-E is exploring the possibility 20 minutes. Provinces, municipalities, to realise other locations in the region in Rijkswaterstaat and businesses are working cooperation with Better Place. together with MRA-E to set up such stations along freeways in the region. E-taxi and car sharing E-TAXI AND CAR SHARING Taxis are preeminently well-suited for a migration to electric models, and the effect on city air quality is comparatively large. MRA-E is working together with the taxi industry to launch electric taxis in the metropolitan region around Amsterdam. This is not only for environmental reasons but also to make e-driving a natural part of the cityscape. And taxis are an excellent way of achieving this goal thanks to their conspicuous presence. FREQUENT DRIVERS CAR SHARING Frequent drivers such as taxis, trucks and Car sharing is something between a taxi delivery vehicles leave a comparatively large and a car rental company. Various car sharing carbon footprint on air quality. The effect of companies, such as Greenwheels, are one electric taxi is equal to 35 regular cars starting to include e-cars in their assortment. that switch to electric. That’s why it makes The perspective for such electric shared-use sense to first have frequent drivers switch cars is favourable, and will improve even to electric cars. more if there are sufficient charging stations in the region. MRA-E wants to pursue this goal energetically, together with municipalities and companies. E-delivery vans E-DELIVERy VANS Delivery vans typically remain inside the region and always return to their warehouse, hangar, office or parking lot.