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AMSTERDAM METROPOLITAN AREA ELECTRIC Think Global, Charge Local

AMSTERDAM METROPOLITAN AREA ELECTRIC Think Global, Charge Local

AMSTERDAM METROPOLITAN AREA ELECTRIC Think global, charge local

CONTENT

> About MRA Electric > Why electric driving? > Sufficient models on the market > Charge anywhere > E-taxi and car sharing > E-delivery van > Governmental E- fleets > Financially attractive > What can we do for each other? > Contact >Electric taxis >Delivery vans and company passenger cars MRA-E >Network of public charging stations >Fast charging stations along the freeway >Battery switch stations >Pilot with electric buses in the region

ELECTRIC DELIVERY VANS IJMOND

ZAANSTREEK AND

HAARLEM REGION

FAST CHARGING STATIONS OTHER - MEERLANDEN REGION EN CHARGING STATIONS

ELECTRIC MUNICIPAL AND COMPANY BATTERY SWITCH VEHICLES STATIONS

About MRA Electric ABOUT MRA ELECTRIC More and more government agencies and companies start believing in the future of e-driving. If we, as a region, learn from each other, make smart investments and work together with businesses, we can speed up the introduction of electric driving. To this end, The Amsterdam Metropolitan Area Electric (MRA Electric) project was launched in 2011.

E-VEHICLES CHARGING STATIONS Electric Mobility MRA-E will focus on three conditions for In 2012, about 100 charging stations were Information Centre electric driving in the coming years: sharing set up in MRA municipalities, and about One of the activities of MRA Electric in the knowledge, a regional charging infrastructure as many requests for new stations were framework of NSR E-mobility is the set up and more e-cars on the freeways. The first received. If this trend continues, a good of an Electric Mobilty Information Centre step is to replace diesel vehicles that drive a portion of the business-to-business traffic to inform stakeholders in the region about lot of kilometres, such as taxis, delivery vans and commuter traffic will consist of electric e-moblity. The EMIC located in the city of and the vehicle fleets of government cars by 2020. An ideal billboard for an Amsterdam primarily acts as an information agencies. MRA-E is not doing all of this by innovative region, with a healthy and centre for the whole of the metropolitan itself but is actively hitting the road as a type sustainable business climate. region. In addition to the 39 local and of booster, listening ear and guide combined regional authorities in the area, several (non) into one. The team has direct access to all INTERNATIONAL COOPERATION profit organizations receive information from the necessary expertise to make e-driving MRA-E is also working together closely with MRA-E, send in their questions and share a success. Therefore, you don’t need to international partners, like the Interreg North knowledge or best practices. Apart from reinvent the wheel – just knock on our door. Sea Region Electric Mobility Network. The physical appearance the Amsterdam EMIC main objective of that project is to enable is working on a rapid improvement of virtual long-distance electric transportation in information services. the region. Then we can start imagining unlimited electric driving throughout − on quiet, clean roads.

About MRA Electric

NEW INVESTORS A FEW FACTS ABOUT THE METROPOLITAN REGION OF AMSTERDAM More and more government agencies and companies start believing in the future of >2.3 million inhabitants The region consists of 36 municipalities, e-mobility. For example, the EU is >Covers a land area of 2.580 km2 the provinces of North and contributing financially to the building >10,000 km of roads , Rijkswaterstaat (the Department of fast charging stations (for 2016) along >1.300.278 motorised vehicles of Waterways and Public Works) and the the freeways in the metropolitan region. The >7 million travellers every day city region of Amsterdam. The region has Royal Dutch Touring Club (ANWB) also wants a strong international position in the to invest in charging stations. Furthermore, following sectors: financial service the Ministry of Economic Affairs, Agriculture provision, international trade, ICT, media, and Innovation supports MRA-E as a Green creative industry, tourism, the knowledge Deal project. Source O + S Amsterdam sector and logistics.

COOPERATING REGIONAL GOVERNMENT AUTHORITIES: Province of / Province of Flevoland / City Region of Amsterdam / Rijkswaterstaat / North Holland / / Almere / / Amsterdam / / / / / / / Edam- / / Haarlemmerliede- / Haarlemmermeer / / / / / / Laren / Lelystad / / / / Ouder-Amstel / / / / / Waterland / / / / / / /

Why drive electric? WHY DRIVE ELECTRIC?

The traditional car, based on the invention of the gasoline engine in 1876, has had its day. Electric driving is the future, for several reasons:

The national research institutes ECN and favourable conditions for the auto industry >It is the best solution for keeping TNO expect the transfer to electric to bring electric models to market. And city air clean. transportation to start taking place sometime secondly, by ensuring a national network of >It makes us less dependent on around 2020. Of course, this will not happen charging stations. Otherwise, no one will oil and gas. by itself! A lot of hard work is being done by buy an electric car (‘because you can hardly

>CO2 emissions will plummet by trendsetters who are already investing in the charge your car anywhere’) and no one will megatons, provided that the future today: companies, private individuals invest in charging stations (‘because there electricity is sustainably generated. and government agencies. In fact, the are hardly any electric cars’). It is the aim >A modern, clean and quiet traffic government plays a decisive role in this of government initiatives such as MRA-E system will create an attractive preparatory phase. Firstly, by creating to break this circular reasoning. business climate. >Experts on the subject know: electric driving is an unprecedented driving experience. OPEL AMPERA RENAULT ZOE RENAULT KANGOO ZE TESLA S

MITSUBISHI-I-MIEV MERCEDES VITO E-CELL NISSAN-LEAF RENAULT FLUENCE ZE

SMART FORD FOCUS BMW ACTIVE E SMITH NEWTON

MERCEDES A-KLASSE CHEVROLET VOLT MIA FORD TRANSIT CONNECT Enough models on the market ENOUGH MODELS ON THE MARKET

MRA-E often receives queries about the available offer of electric vehicles. Luckily, the assortment is already quite respectable. The auto industry is investing billions into increasingly better electric models. And this doesn’t only comprise small city cars, but also company cars for the lease market, sports cars, delivery vans and even buses and trucks. The purchase price is still a bit higher for electric vehicles than for traditional ones, but the prices are beginning to decrease and the costs of ownership are favourable.

Some models feature ‘range extenders’. Such a car is essentially electric but also has a small gasoline engine that can help charge the battery while on the road. The well- known ‘hybrid’ car is somewhat different: it is essentially a gasoline car with a battery that sometimes takes over the driving. That’s why MRA-E is not particularly focused on stimulating the use of hybrid vehicles. Sign says “Charging electric vehicles” Charge anywhere CHARGE ANYWHERE

On a full battery, most electric cars can drive about 100-150 kilometres, after which they need to plug in. That’s not a problem – if you can do so everywhere. That’s why MRA-E is working on expanding three types of charging infrastructures in the region.

CHARGING STATIONS BATTERY SWITCH STATIONS Everyone has seen the high-tech poles on Better Place has developed a technology for the side of the street, where a car can charge replacing an empty battery for a full one in up in 6 to 8 hours. The metropolitan region’s just a few minutes. A Renault Fluence is now goal is to create a network of charging being used for this. In 2012, the first battery stations. Municipalities are free to contact replacement station in the was MRA-E for practical advice and assistance. opened at Schiphol Airport. The stations are primarily targeting taxis and later will focus FAST CHARGING STATIONS on lease drivers. Better Place is currently Powerful charging stations where a car working together with TCA, and can charge about 80% of its battery in Biosgroep. MRA-E is exploring the possibility 20 minutes. Provinces, municipalities, to realise other locations in the region in Rijkswaterstaat and businesses are working cooperation with Better Place. together with MRA-E to set up such stations along freeways in the region.

E-taxi and car sharing E-TAXI AND CAR SHARING

Taxis are preeminently well-suited for a migration to electric models, and the effect on city air quality is comparatively large. MRA-E is working together with the taxi industry to launch electric taxis in the metropolitan region around Amsterdam. This is not only for environmental reasons but also to make e-driving a natural part of the cityscape. And taxis are an excellent way of achieving this goal thanks to their conspicuous presence.

FREQUENT DRIVERS CAR SHARING Frequent drivers such as taxis, trucks and Car sharing is something between a taxi delivery vehicles leave a comparatively large and a car rental company. Various car sharing carbon footprint on air quality. The effect of companies, such as Greenwheels, are one electric taxi is equal to 35 regular cars starting to include e-cars in their assortment. that switch to electric. That’s why it makes The perspective for such electric shared-use sense to first have frequent drivers switch cars is favourable, and will improve even to electric cars. more if there are sufficient charging stations in the region. MRA-E wants to pursue this goal energetically, together with municipalities and companies.

E-delivery vans E-DELIVERY VANS

Delivery vans typically remain inside the region and always return to their warehouse, hangar, office or parking lot. These are true frequent drivers, and the region places a great deal of importance on electrifying these vehicles.

That is why MRA-E is developing plans with government agencies and businesses to get new e-delivery vans on the road. The outlook is positive, because companies are begin- ning to embrace electric delivery vans. Securitas, TNT, Croon Electrotechniek, Carglass and BAM are just some of the companies that have included electric vehicles in their fleet.

E-fleets of government agencies GOVERNMENT E-FLEETS

Government agencies and companies are experimenting with e-cars in their vehicle fleets all over the country. Some well-known examples of (semi) government authorities are: Rijkswaterstaat, the municipalities of Amsterdam and Zaanstad, of Applied Sciences and the region of IJmond. The metropolitan region places a great deal of importance on taking a leap forward in this area. The vehicle fleet of agencies serves as an important example to demonstrate to everyone that electric driving is already possible now.

MRA-E is stimulating government agencies are being held with lease companies in order in the region to include more electric cars in to bring this about. Plans are also being their vehicle fleet; for example, for business- developed for electric buses in the region. to-business traffic within the region or as a lease car for commuter traffic. Discussions

Financially attractive FINANCIALLY ATTRACTIVE

Electric cars are more expensive to purchase, especially due to the pricey battery, but the overall financial picture is advantageous. As of October 2012, the federal government is providing a national subsidy of € 3,000 for electric taxis and delivery vans.

In addition, e-drivers are enjoying some fiscal because it does not contain many parts that advantages for the time being. No luxury tax can break. Sample calculations show that (BPM), road tax or additional tax liability for the total cost of ownership of the e-car, lease cars, coupled with the advantage of even without a purchase subsidy, can be the MIA and Vamil tax relief regulations. lower than that of a popular gasoline car: Furthermore, an e-car is cheaper to maintain

Total cost of ownership of an e-car*) Nissan Leaf Volkswagen Golf 1.2 TSI Catalogue price € 34,990 € 23,300 Depreciation per month € 550 € 320 Price correction 1: including taxes, maintenance, etc. € 765 € 656 Price correction 2: all costs in a lease contract € 345 € 535 *) Source: Keuzegids Elektrisch autorijden (2012) What can we do for each other? Contact What can we do Contact for each other? MORE INFORMATION For more information, go to: What can we do for you? What can you do for us? www.mraelektrisch.nl You are a business, municipality or government MRA-E is looking for entrepreneurial partners in Follow us on Twitter: #mraelektrisch agency that wants to use electric order to achieve rapid progress, especially by: Subscribe to our digital newsletter by transportation in the region of Amsterdam. sending an email to: But you have questions about the right >Replacing diesel vehicles in your vehicle [email protected] charging pole, suitable vehicles, partners and fleet with electric passenger cars, taxis or financing, project management and permits, delivery vans; Contact parking and communication. MRA-E will be Do you have questions or do you want glad to provide you with advice and assistance >Installing new charging stations and fast to make an appointment? on all of these issues. charging stations. If so, then please contact Christine van ‘t Hull: We would also be interested in hearing your E-mail: [email protected] ideas about related services. Phone: +31 - (0)6 519 141 35

COLOPHON Text: MRA Electric Editing: Endre Timár Photography: Doede Bardok, Mike Bink, Janus van den Eijnden, Jolanda Hoogendoorn Design: DSGN.FRM

January 2013 The MRA-E core team The MRA-E core team

Maarten Linnenkamp Pieter Habets the compliance with European regulations Projectmanager Junior Projectmanager and takes care of the financial management Maarten is the initiator of Pieter has been working on of MRA-E projects. Amsterdam Electric and made electric mobility from the start a success of electric transport in the capital. in 2008. He is good at connecting people Endre TimÁr Now, he is working on the roll-out of electric and has a lot of experience in coordinating Endre is a freelance writer, transport in the Metropolitan Region of projects. He is motivated and enthusiastic editor and sustainability expert Amsterdam (MRA) and advises other to make eletric mobility grow and is working For MRA-E he is the editor of municipal and provincial authorities and on a public tender for new charging points. publications, responsible for the creation and the Dutch government on electric transport. maintenance of a new blog, and works on Domingo Regalado several articles for internal and external Christine van ‘t Hull van Os media. Senior Communications Advisor Assistent Projectmanager Christine is an experienced Domingo is new on the subject communications advisor in of electric mobility. He is enthusiastic and the field of e-mobilty. She started with experienced in the collaboration with Amsterdam Electric and is now responsible governments and commercial businesses. for the communications and public relations At MRA-E he will be implementing a Green Our man in L.A. of MRA-E. Christine is also involved in Deal with the national government. Peter van Deventer the Interreg E-mobility project. Ambassador Pieter Looijestijn Peter of the Province of Maureen Brown Financial advisor North-Holland will fulfill the ambassadors Secretary Pieter is a grants advisor with role in the cooperation between electric broad experience in European mobility on the west coast of the United projects and programs. In this role he looks States and the metropolis of Amsterdam. out for new funding opportunities, guards

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