BOLT EUV BOLT CHEVROLET High-Voltage High-Voltage Repair Vehicle
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SERVICE INSIGHTS SUMMER 2021 Service Repair News from your Parts Dealer AC DELCO SUMMER 2021 INSIGHTS MAG/SERVICE SUMMER 2021 INSIGHTS DELCO AC MAG/SERVICE SUMMER 2021 INSIGHTS DELCO AC ALL-NEW 2022 CHEVROLET BOLT EUV High-Voltage The Benefits of Building an Vehicle Repair OE Brakes Online Presence AC DELCO SUMMER 2021 INSIGHTS MAG/SERVICE SUMMER 2021 INSIGHTS DELCO AC MAG/SERVICE SUMMER 2021 INSIGHTS DELCO AC CCA_Insights_Service_Q3_SUMMER_2021__402430561_01.indd 1 6/24/21 11:31 AM CCA_Insights_Service_Q3_SUMMER_2021__402430561_01.indd 1 6/24/21 11:08 AM Pg BC 1st Assembly 06/24/2021 Pg FC 1st Assembly 06/24/2021 SERVICE SUMMER 2021 CONTENTS INSIGHTS ACDELCO 6 GM ADVISOR YOUR GM PARTNERS John Juarez Build confidence through XAGM batteries boast GM ADVISORY BOARD informative videos unique design, robustness 2 12 Adam Dettloff, Jessica Earl, John Eck, Shelley Francisco, YOUR GM PARTNERS INDUSTRY NEWS Lea George, Bob Gollehur, my GM Partner Perks can Techline Connect Marc Hammond, Janet Johnson, help you be more social to replace TIS2Web John Latner, Chad Ogden, 4 14 Jim Rokitski, Gretchen Sells, Josh Shuck, Bob Stewart, GM GENUINE PARTS/ACDELCO GM GENUINE PARTS/ACDELCO Jeff Swanson, Charlie Tadavich, Brake parts display the New logos represent Dale Tripp 6 OE advantage 15 a new direction EDITOR Bill Davis PRODUCT SPOTLIGHT WRITERS Chevy Bolt EV and all-new GM GENUINE PARTS/ACDELCO Warehouse keeps Steve Krause, Amy Lenard, EUV are an electric duo 8 16 vintage parts in stock Mark Spencer ART DIRECTOR SERVICE TIPS REBATES Mindi Schappach How to work on See the latest MAGAZINE DESIGNER high-voltage vehicles 10 2 17 mail-in rebates Courtney Okoye MULTIMEDIA DESIGNER Erica Sneath OPERATIONS Maureen Walsh CONTACT US AT [email protected] AC DELCO SUMMER 2021 INSIGHTS MAG/SERVICE SUMMER 2021 INSIGHTS DELCO AC Service Insights magazine is published quarterly by General Motors. Address all correspondence to Insights Magazine Editorial Offices, P.O. Box 500, Troy, MI 48007-0500. © 2021 General Motors. All rights reserved. GM, the GM logo, GM Genuine Parts, ACDelco, Chevrolet, GMC, Buick, Cadillac and the slogans, emblems, vehicle model names, vehicle body designs and other marks appearing in this publication are the trademarks and/or service marks 8 of General Motors, its subsidiaries, affiliates or licensors. All information in the publication is based on the latest information at the time of publication approval. The right is reserved to make changes at any time in prices, rebates or offers. Service Insights magazine, General Motors, participating dealers and the publisher of this magazine are not 2022 Bolt EUV Premier responsible for prices or information printed in error. AC DELCO SUMMER 2021 INSIGHTS MAG/SERVICE SUMMER 2021 INSIGHTS DELCO AC SUMMER 2021 | SERVICE INSIGHTS gmserviceinsights.com SERVICE INSIGHTS | SUMMER 2021 1 CCA_Insights_Service_Q3_SUMMER_2021__402430561_02.indd 1 6/30/21 8:56 AM CCA_Insights_Service_Q3_SUMMER_2021__402430561_02.indd 1 6/30/21 8:57 AM Pg IFC 2nd Assembly 06/30/2021 PgPg 0101 2nd1st AssemblyAssembly 06/24/202106/30/2021 YOUR GM PARTNERS SHOW OF VIDEO CONTENT REVIEWS Let's review the video content for Batteries (aftermarket) and Fuel Pumps CONFIDENCE (original equipment) below: Use 'Certainty Starts Here' videos to promote parts for your facility hen it comes W to educating customers on the importance of using quality vehicle parts, it’s often most effective to let them see the benefits with their own eyes. BATTERIES FUEL PUMPS That’s why the new A VEHICLE’S BATTERY typically ALTHOUGH YOU’LL FIND the high- “Certainty Starts Here” works quietly in the background, pressure fuel pumps offered by video series from GM Genuine Parts and SCREEN TIME providing the power to the engine GM Genuine Parts are certified OE ACDelco is the perfect resource to pass on In addition to the ACDelco 1Store, as well as many of the other parts, you might just consider them to them through your website and social the Certainty Starts Here video features we’ve come to rely on. “even better OE-spec” as they have media channels. The six videos, which are playlist can be accessed and AC DELCO SUMMER 2021 INSIGHTS MAG/SERVICE SUMMER 2021 INSIGHTS DELCO AC downloaded via YouTube, by first continually undergone development also part of a new advertising campaign And, while cold-cranking amps searching “Certainty Starts Here." and improvements to meet the needs for the brands, can be accessed by direct remain key to the driving of newer alternative fuels in addition qualified partners at the ACDelco 1Store. experience, battery reserve capacity Then, follow these steps: to the demands of direct-injection has taken on a bigger role in newer Each 2-minute video highlights a specific engines. vehicles with direct injection and parts category — maintenance, repair, 1. Go to the YouTube video you gear-reduction starters — as well as Because ethanol fuel is generally more powertrain, collision, original equipment want to embed. for features such as wireless phone corrosive than gasoline, fuel pumps or aftermarket — and is set in a high-tech, 2. Under the video, click “Share.” charging, heated seats and backup must be able to handle the heat. GM laboratory-style environment. 3. Click “Embed.” cameras that require more capacity. Genuine Parts OE fuel-pump assemblies The host uses demonstrations and 4. From the box that appears, are made with acetyl-engineered ACDelco Gold and Silver batteries animated graphics to illustrate why GM copy the HTML code. thermoplastic that is tolerant of high- offer the right balance of cold- Genuine Parts and ACDelco are the best alcohol content, while fuel level sensor 5. Paste the code into your blog or cranking amps and reserve capacity. choice on the market for GM vehicles. The arms that feature corrosion-resistant website HTML. Videos can also They are 100% pressure-tested and videos also underscore that customers can gold contacts are tested more than be shared directly to Facebook electrical short-tested — and go feel confident in the entire portfolio of a million times to ensure durability, and Twitter or other social through an 18-step quality-approval parts as they are engineered specifically reliability and overall quality. It’s vital platforms by copying the URL. process, which helps make for long, for GM vehicles, thoroughly tested to that they do, as they are held to the maintenance-free battery life. meet GM standards, and completely high standards of GM to earn the OE backed by GM. stamp of approval. n AC DELCO SUMMER 2021 INSIGHTS MAG/SERVICE SUMMER 2021 INSIGHTS DELCO AC 2 SUMMER 2021 | SERVICE INSIGHTS gmserviceinsights.com gmserviceinsights.com SERVICE INSIGHTS | SUMMER 2021 3 CCA_Insights_Service_Q3_SUMMER_2021__402430561_02.indd 2 6/30/21 8:59 AM CCA_Insights_Service_Q3_SUMMER_2021__402430561_02.indd 3 6/30/21 8:59 AM Pg 02 2nd Assembly 06/30/2021 Pg 03 2nd Assembly 06/30/2021 YOUR GM PARTNERS SOCIAL ENGAGEMENT FROM INTERACTIVE WEBSITES and online reviews to social-media CONNECT MITCHELL 1 integration and internet promotions, digital and social CRM WITH (customer relationship management) is crucial in building loyalty Take advantage of Mitchell 1’s SocialCRM marketing with today’s customers. CUSTOMERS service and its LocalSearch features to bring existing VIA MY GM Whether you’re looking to refresh your current approach of customers back sooner, and more often. PARTNER engaging customers on social media or need to start an online presence from the ground up, the my GM Partner Perks program SocialCRM helps you build a positive online presence and PERKS CRM is here for you. Program participants have access to a host of search-engine visibility by generating and managing SERVICES business resources, including discounts on digital and social- consumer reviews. It also facilitates automated text marketing support. messages to reach customers with appointment reminders, promotions or thank-you notes. Two companies specializing in automotive CRM offer program participants a wide range of services at discounted rates. To connect with both new and existing customers, SocialCRM offers social-media automation and management as well as strategically delivered email messages. A SocialCRM dashboard also helps you view customer reviews and track key details about EPICOR MECHANICNET CLOUD CRM your overall marketing efforts from within the shop management system. Build shop traffic,Build grow shop strong traffic, relationships grow strong with relationships customers and with helpcustomers increase your and helpprofit increase margins your using profit customer margins Other premium LocalSearch features include a retentionusing customer and marketing retention solutions and marketing offered solutions by professional website design; automated blog content For more information, Epicoroffered MechanicNet by Epicor MechanicNet Cloud CRM. Cloud CRM. highlighting positive reviews; website tracking and call 888-724-6742 or visit AC DELCO SUMMER 2021 INSIGHTS MAG/SERVICE SUMMER 2021 INSIGHTS DELCO AC reporting; and call tracking to compare marketing mitchell1.com/socialcrm. Epicor MechanicNet’s diagnostic dashboard, campaign traffic. n OBD4 Business, integrates with several shop management systems to help you determine the returnreturn on on investment investment of of marketing marketing efforts. efforts. GROW MORE, EARN MORE With the deployment of Cloud CRM tools such as online appointments, text/email reminders and custom marketing campaigns, the OBD4 dashboard tracks key performance indicators that include how many responses were received, the preferred communication method, the method Participants in the my GM Partner Perks program have a long list that attracts more new customers, and customer retention rate. of advantages they can use to strengthen their parts business. EPICOR MECHANICNET CLOUD CRM SERVICES ALSO INCLUDE: The ongoing Growth Incentive allows all program participants to earn extra rewards points by simply increasing their year-over- • Specialized promotions segmented by vehicle, year monthly parts sales by at least 10%. If you reach the goal, last service date, and money spent you earn 20% in bonus rewards.