FASHION Still Physical
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SPORTS 2/21 FASHION Still physical Active with all your senses – function reinvented The top success stories 2020 POWERED BY EDITORIAL 2 Function reinvented ontact restrictions, home office and altered daily lives – C the pandemic has been effecting us now for over a year. People have a longing for hugs, warmth and a place to retreat to, where they can recharge their batteries and leave the eve- ryday life restrictions behind them, at least for a short time. Time out outdoors in nature, as well as sporting activities such as hiking, running, home fitness or yoga as a counterbalance have gained significantly in importance in these exceptional circumstances. Accordingly, fibre manufacturers have tailored their material innovations for the spring/summer 2023 season to both our current changed lifestyle and the future needs of its customers. In focus: sustainable func- tion with a fashionable touch and wellbeing character. The repertoire boasts magnificent natural fibres, from organic cotton, oyster shell, bamboo, coconut fibres to hemp and natu- ral wool. Anti-odour and wellbeing fabrics, as well as fabrics with thermo-regulating proper- ties, are particularly welcomed by brands in the coming seasons. These are complemented by organic nylons, bio-based finishes, as well as sustainable dyeing solutions and fabric in- novations that redefine function. The addition of natural substances such as argan oil, cas- tor oil, algae, cinnamon or sunflower seeds fit ideally to the desire for natural skin care. Also striking is the desire for materials with a fashionable look and feel without sacrificing any function. Unfortunately, due to the ongoing pandemic, the summer edition of Performance Days will also take place this year as a digital fair exclusively. The upside: from 17 to 21 May 2021, the first digital trade show week will kick off with “The Loop”, with event organizers highlighting its Focus Topic “Still Physical”. The branch can look forward to exciting new materials for the spring/summer 2023 season specially selected and curated by the Performance Forum jury. In addition, the trade fair organizers await you with an extensive supporting programme. From 17 to 19 May, the focus will be on informative webinars, discussion rounds, panels and trend previews – simply register and be part of it! Have fun reading Astrid Schlüchter SPORTSFASHION 2/2021 cOntent 3 SPOTLIGHT 4 – 5 Sustainable textile trends News from Armedangels, Lenzing, Polartec and Know your stuff SUSTAINABILITY 6 “A huge difference in standards” As a non-profit organization, the Fair Wear Foundation guarantees social standards in the production of clothing. What criteria apply? How are these monitored? And what do I get when I purchase a product with the FWF seal? Bleed Photo: SPORTS FASHION by saz in conversation with Ingrid Elbertse, External Relations at Fair Wear Foundation COVER STORY 7 – 9 Still physical Under the motto “Still Physical”, manufacturers recount their personal success stories in 2020 – Photo: ArmedAngel Photo: The pandemic did, and continues to demonstrate to us daily how fragile and vulnerable human life remains. And: how irreplaceable physical closeness to others is, and the great inner desire for perceptible physical experiences TREND 10 – 13 Function reinvented The fabric trends for spring/summer 2023 INSIDE 14 – 15 Expert talks at “The Loop” The Performance Days presents an exciting expert talk programme PRODUCT PORTRAITS Photo: Merrell Photo: Photo: Performance Days Performance Photo: 16 – 29 Performance Days highlights Major innovations Geschäftsführer: Art Directorin: Leitung Herstellung / Marco Parrillo Maria-Luise Steinkühler Logistik / Kundenservice: Thomas Heydn Head of Sports: Telefon +49 (731) 88005 - 8111 Alexander Schwer Gestaltung: EMG DESIGN UNIT [email protected] imprint Chefredakteur SAZsport: Dagmar Breitenbauch, Mathias Krenski Simone Köhnke, No. 2/2021 (17.05.2021) Telefon +49 (731) 88005 - 8616 Károly Pokuta Kundenservice: [email protected] Telefon +49 (89) 74117-205 Ebner Media Group GmbH & Co. KG Leitung Media Sales: [email protected] Büro München Chefin vom Dienst: Eva Christian Kirsten Meuer Telefon +49 (731) 88005 - 8610 Sitz von Redaktion, Anzeigen, Vertrieb [email protected] [email protected] Repräsentanz Taiwan: Bayerstraße 16a, 80335 München Redaktionsleitung: Infotrade Media Co., Ltd. Astrid Schlüchter No. 508, Sec. 3, Wen Hsin Rd., Sitz des Verlags Leitung Disposition: Situn Dist. Taichung 40753, Taiwan Ebner Media Group GmbH & Co. KG Mitarbeiter dieser Ausgabe: Sibylle Bayer Telefon +886 (4) 23132189 Karlstraße 3, 89073 Ulm Ernst Altmannshofer, Neil Telefon +49 (731) 88005 - 8611 Fax +886 (4) 23133239 www.saz.de Hennessy, Astrid Schlüchter [email protected] [email protected] Cover photo: Performance Days Spo r t S Fa Sh ion 2/2021 SPOTLIGHT 4 Armedangels presents Circular Denim n Germany, the average woman owns 8.1 jeans, purchases I 2.2 new pairs per year (Statista) while at the same time, dis- carding others parallel: The jeans no longer fit, the colour and shape no longer appeal nor correspond to the latest trends. Ac- cording to the Ellen McArthur Foundation, it has been proven that just under 1 percent of the world’s used clothing is repro- cessed into clothing. The vast majority is still disposed of in dumps. This is why Armedangels, right from the design stage, places its focus on retaining the product in circulation for as long as possible by means of longevity or repair measures. Re- cycling is part of the solution, but only the final step. New product innovation shows how this can function on a holistic basis: “Circular Denim”, made from scraps of cuttings from the firm’s own production. The only path towards a re- source-friendly future is to get rid of this one-way street. The Circular Denim line pioneers the use of 20 per cent recycled or- ganic cotton from the company’s own cutting scraps along with second-choice materials in order to achieve zero-waste produc- Photos: Armedangels tion. Here’s how it works: The collected scrap material is me- Armedangels sets the focus on Circular Denim. chanically recycled and mixed with fresh organic cotton to be re-spun into yarn by Spanish partner Recovertex, with its many cularity is also a priority in the design: Denim Authority in Tunisia sews and years of experience in the recycling of textile fibre. The yarn is then dyed in processes the jeans, adding only components that can be easily disman- Portugal by means of Dry Indigo technology. The process requires no water, tled later. For example, by developing unscrewable buttons, replacing studs conserving 89 per cent of chemicals and reduces energy consumption by with embroidery and printing badges and (size-) labels directly onto the 65 per cent in comparison with conventional indigo dyeing processes. Cir- fabric. ● Polartec celebrates 30-year anniversary ith the campaign “Peaking Since ’91”, Polartec launches a very spe- it all. “The modern history of Polartec is one of transformation, from a tra- W cial anniversary year. For 30 years, Polartec has been a companion ditional mill into a performance textile innovator,” says Steve Layton, Presi- to outdoor enthusiasts worldwide on their adventures with its innovative dent of Polartec. “Collaboration with our business partners literally functional fabrics. changed what we wear when we go outside sustainably. We are excited to The cornerstone of the brand and revolution within the outdoor branch is tell this story full of innovation with our campaign.” considered to be the invention of synthetic fleece, which came onto the The campaign will run throughout the whole year and include advertis- market ten years before the actual founding in 1981: the fabric that started ing, social media and collaborations with core outdoor media as well as groups and clubs of outdoor enthusiasts. Partner brands will also be engaged. “‘Peak- ing Since ’91’ is as much about looking forward as it is backward,” says Steve Layton. “From the process of turning post-consumer plastic into performance fabrics, to pio- neering a new focus on circu- larity in the textile industry – in the development of new technologies, the focus is on sustainable textile solutions with sustainable science the Photos: Polartec innovation force driving the 30 years of Polartec – 30 years of innovation and the invention of synthetic fleece next 30 years of Polartec.” ● Sport S Fa Shion 2/2021 SPOTLIGHT 5 Lenzing is part of the “Circular Fashion Partnership” hrough its participation in the “Circu- T lar Fashion Partnership”, the Lenzing Group is proactively contributing to the Searching development and implementation of new new business systems to collect textile waste from pro- models for duction and channel it back into the adopting more manufacture of new fashion products. circular Additionally, the partnership is seeking processes solutions to unsold accumulated during the Covid-19 pandemic. By doing so, its goal is to mobilize regulators and inves- tors around economic opportunities in Bangladesh despite existing barriers. The initiative provides Bangladesh with a sig- nificant opportunity to play a leading role in the circular economy by scaling up the country’s recycling capacity and gen- erating added value from the fashion in- dustry’s waste flow. “In close cooperation with leading companies who attach particular impor- tance to sustainability, we aim to practice new business models for adopt- ing more circular processes. Together we will facilitate a decrease in textile waste and increase the use of recycled fibres,” explains Stefan Doboczky, CEO of Lenzing Group. ● Lenzing Photos: Know your stuff welcomes Scroc as new partner ithout transparency, sustainability is just a word. A word that is on quality seals come with the bittersweet W everyone’s lips at the moment and with many companies jumping aftertaste as to whether they really de- on the bandwagon. For Scroc, sustainability is closely linked to absolute liver what they promise. As from now, transparency and sincerity – far removed from the maze of quality seal ap- Scroc’s Merino products will gradually be provals and any green washing campaigns.