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Australian Cricket Club and Association Strategic Framework 2015 -2018

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Australian Cricket Club and Association Strategic Framework 2015 -2018 AUSTRALIAN CRICKET CLUB AND ASSOCIATION STRATEGIC FRAMEWORK 2015 -2018 Australian Cricket’s Vision To be Australia’s Favourite Sport – A Sport for All Australians CRICKET AUSTRALIA Mission Recognise, support and link the cricket community to ensure cricket clubs are the preferred for Club Cricket destination for all Australians seeking an active and healthy involvement in the community. STATE & TERRITORY Example: To assist Clubs to align to the Australian Cricket Club and Association Strategic MISSION for Club CRICKET Framework that will help clubs to be the best they can be. Cricket Association Example: To align with the Australian Cricket Framework, allowing our affiliate community Vision for Clubs clubs to flourish by embracing the latest cricket formats and technologies. CLUB VISION Example: To be a safe, inclusive and welcoming community club that allows people to engage with the game of cricket. Areas of Focus Players People PlaceS PartnershipS Promotion Provide an inclusive, Support volunteers, Provide access to facilities of Work as one team to ensure strong Promote the game and inspire Objectives accessible, clear and attractive administrators, coaches, the right type and the right partnerships & relationships involvement in club cricket playing pathway for current & scorers and umpires in making quality in the right locations to internally and externally to allow through marketing, prospective players. sure that community cricket is support and grow cricket to be unified, effective & promotion, communications well run, vibrant and relevant. participation demand. prominent in Australia. and digital initiatives. Focus areas to 2018 i. Club Cricket participants i. Accredited coaches. i. Invest Cricket Australia and i. State and Territory Action Plans i. Deliver in-school cricket (traditional and modified). State/Territory Cricket in place. participation programs to ii. Accredited Entry Level Association money in school children in 2015-16 ii. Club and community registered program deliverers. ii. An Association template linked community cricket facilities (MILO in2CRICKET Skills, entry level program to State and Territory Action iii. Accredited umpires. via the National Community MILO T20 Blast) participants. Plan be piloted with iv. Participants receiving A Cricket Facilities Fund. iii. Female Club participants. Associations. ii. Deliver Australian Cricket Sport For All training. ii. Complete dataset of Association Past Player iii. A Club template linked to State iv. Multicultural Club participants. community cricket facilities Program Appearances. v. Increase in number of page and Territory Action Plan be in Australia including v. Indigenous Club participants. views/downloads. piloted with community iii. Deliver appearances with location, asset types and vi. C lub participants with Cricket Clubs. current contracted players. a disability. condition by 30 June 2017. iv. Agreements in place including iv. Deliver at match/ on ground vii. Traditional 11-a-side Club MoU with Australian Sports entertainment experiences Cricket player retention rate Community, Schools, to children. (players returning from Australian Curriculum, previous season). Assessment and Reporting Authority. Supporting Initiatives i. Embed the junior participation i. Promote volunteer i. Continued investment in i. Continue to establish and Drive awareness of cricket pathway formats in Clubs and recruitment & recognition community cricket facilities foster mutually beneficial programs, competitions, Associations, including ongoing activities. via the National Community relationships with key formats, player pathway and improvement of National Entry Facilities Funding Scheme. stakeholders at national, participation brands through: ii. Implement Coach Level programs. State/Territory and local Development activities as ii. Promote the National i. Play Cricket (website, brand, levels, including: ii. Communicate the Australian outlined in Cricket Coaches Community Cricket Facility national registration drive Cricket Pathway, helping Clubs strategy plan. Guidelines. • Local Government partners and marketing material for and Associations to understand clubs). This is something iii. Promote Umpire recruitment, iii. Implementation of the “ what it means for them. • State and Federal Australians have development and national community cricket government departments ii. School participation historically been iii. Increase awareness of the accreditation. facilities Strategic and agencies (e.g. Australian programs (in2CRICKET Skills, ‘Well Played’ resource and Framework, including T20 Blast School Cups). good at. The theory iv. Continued provision, training, Sports Commission, State/ encourage Clubs and establishment of a national & enhancement of Territory Sport and iii. School educational and practice of Associations to adopt its community cricket facilities the MyCricket Recreation departments). programs (e.g. Cricket forming cricket recommendations around database. platform to support Smart). formats and policies. clubs is in our blood Club & Association • Federal, state and local iv. Player Appearances (ACA and in our history iv. Continue to deliver Game & administration. educational partners (e.g. and contracted players). Market Development cricket National and State/Territory ” v. Delivery of the A Sport For All competitions, including: School Sport bodies, local v. Social media and digital - Gideon Haigh Resource and Training Cricket Historian schools). engagement (e.g. MyCricket Program (Diversity and • Australian Country Cricket Facebook). Championships. Inclusion Education). • CA commercial partners (e.g. Commonwealth Bank, vi. Promote Indoor Cricket • National Indigenous Cricket vi. Support and leverage the Toyota and Milo). opportunities Championships. Australian Cricket Association (ACA) Past Players Program. • Australian Cricketers • All Abilities Cricket vii. Implement the Premier Association (e.g. Past Players Championships. Cricket Strategic initiatives to Program). • Deliver on the actions and strengthen its place in cricket • National, state and local outcomes set out in cricket’s and build roles as the conduit Indoor Cricket stakeholders. National Community between Community and Engagement Framework to High Performance. ii. Link Premier Cricket and ensure that playing viii. Implementation of the community cricket to provide opportunities are provided for Female Participation Action an aligned pathway for all Australians. Plan 2015/16 – 2017/18. players including Premier Cricket Club Accreditation ix. Development & • Develop a strategy to engage Scheme (CAS). ‘social’ cricketers. implementation of a pilot iii. Implement the Toyota ‘Good Club Ambassador Program. Australian Cricket’s • Develop a plan for ‘veterans’ For Cricket’ raffle. Playing Policies and x. Development & Community Guidelines cricket. implementation of a Model • Support Traditional school Club & Association Scheme. cricket competitions to align and transition students to clubs. Community Club Cricket is a shop-front for people seeking to “ experience the joy and friendship of cricket. Thousands of people are taking up this opportunity in Australia each year. ” For resources and information to assist Clubs and - Nick Hatzoglou Cricket Australia, Manager, Club Cricket Associations, visit community.cricket.com.au.
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