Sustainability Plan (2017-2021) 1 Contents Page 3-4 Objectives 5-8 BBICL 2017 9-11 BBICL 2018 12-15 Social Media 16- 17 Sustainability Plan 18-20 BBICL 2019 Funding Proposals 2 BBICL Objectives The Big Bash Indoor Cricket League (BBICL) was founded in 2017 by a diverse group of volunteers, aiming to create a cricket tournament for the local community, as a non-profit organisation. The BBICL aims to fulfil the following objectives: • Get inactive people to become more active • Develop more resilient sporting habits • Lead to more positive attitudes amongst young people • Develop more diverse volunteers • Improve progression and inclusion in talent development The BBICL must grow in order to keep up with increasing demand. This will start with a major revamp of the tournament in 2019, doubling the number of participants. The Sustainable Plan outlines how we plan to become financially self sufficient in 2021. 3 In line with Sport England’s goals: Our league contributes to the government’s 5 outcomes: Physical wellbeing 80+ participants will play an indoor match at least once a week for 12 weeks in winter. Bad weather will no longer be a barrier to exercise and remain healthy. Mental wellbeing Physical activity has many benefits, such as improving mood, boosting self-esteem, reducing stress and lowering the risk of anxiety and depression. Individual development The BBICL will not only help players improve their fitness and cricket skills, but could also uncover leadership potential, give players better social skills, confidence and self efficacy whilst reducing anti-social behaviour in the area. Social and community development Our area is characterised by its ethnic diversity, however it also suffers from poverty, lack of opportunities and below average health. Our project will bring people from diverse backgrounds together, help new migrant communities to integrate and promote social trust. Economic Development As the tournament scales up, the economy will benefit from the indirect impact of participating in sport, such as: reduced healthcare costs due to a healthier population, reduced crime and improved employability. 4 Photographs from BBICL 2017 11/10/2017 5 6 Medals and Trophies for winners and runners-up. Hit n’ Run: Champions 2017 7 Finals Day (12/01/2017) 8 2018 Portfolio The Logos and artwork were designed with the teams. The logo’s give a first glimpse to viewers on social media at the credibility and professionalism of this league. By doing so, we hope to lure likeminded sponsors, encourage more people to participate and develop a greater following. 9 Here are a few examples of some of the infographics produced for BBICL 2018. For 2019, we will require info-graphics to explain the new cricket rules; leaflets for raising awareness in the community, among other information. 10 These graphics for Instagram are clean, vibrant and interactive (using the swipe feature to compare teams). 11 • Communication between participants & management. • Short • Interaction • Team group chats memories Impacts of Social Media with larger • Video Clips community. • Infographics The use of a Social Media has really expanded this league and we expect it to play a bigger role in the future. Facebook and YouTube content was the reason for several new participants in 2018. We must ensure that our sport keeps pace with the digital expectations of customers. • Video • Scores and Highlights Statistics 12 YouTube YouTube footage of gameplay was one of the key highlights of the first year and is one of the key aspects we want to improve. The benefits of video highlights are endless: it creates credibility, gives potential sponsors first-hand experience of our league and better prepares participants for transition to club cricket in many ways: • Players use video footage to learn from peers and improve their own techniques • Teams can analyse game footage to develop their tactics. This will create smarter, more prepared cricketers who work better as teams. • It allows players to relive good performances which grows confidence. In order to fulfil these important aspects of player development and promotion, we will be investing in camera equipment with the funding. 13 Cricclubs Cricclubs is used to record sores. It is free to use, has an app for phones and provides engaging statistics for all. Cricclubs may continue to be used in future seasons. 14 Facebook group (since Sep 2017) The Big Bash Indoor Cricket League has a large following of over 404 members. This helps us communicate with and support other leagues in the city and provides the BBICL with a large pool of local players. The group is also used to share content such as video, photographs and announcements. The Facebook community is a positive way of attracting players , supporters and future sponsors. 15 Sustainable 2017 2018 2019 2020 2021 Growth Plan Season 1 Season 2 Season 3 Season 4 Season 5 Length 4 weeks 12 weeks 9 weeks 12 weeks 12 weeks + Total Teams 5 6 8 10 12 Players per Team 6 a side 6 a side 8 -10 a side 8 – 10 a side 8 - 10 a side Overs per Side 12 overs 12 overs The Hundred The Hundred The Hundred League Format Round Robin Dual Round Robin Round Robin Round Robin 2 Divisions Total Participants 33 44 80 + 100 + 120 + Total Matches 13 34 32 49 49 + Venue Yorkshire Muslim Yorkshire Muslim Concord Concord Concord Academy Academy Sports Centre (tbc) Sports Centre (tbc) Sports Centre (tbc) Sources of Participation Fees Participation Fees • Participation Fees • Participation Fees • Participation Fees Funding • Sport England Grant • Sponsorship • Increased Sponsorship • Smaller Grant if • No Grant necessary 16 The BBICL will give opportunities to more participants every year, whilst also increasing the number of matches each team plays. Number of Participants in each year of Number of Teams in each year of BBICL up to 2021 BBICL up to 2021 140 14 120 12 100 10 80 8 60 6 40 4 20 2 0 0 Participants Number of Teams 2017 2018 2019 2020 2021 2017 2018 2019 2020 2021 17 Proposed 2019 Schedule Proposed 2020 Schedule 8 Team Round-Robin 10 Team Round-Robin Each Team will play 7 group Each Team will play 9 games. group games. In total there will be 32 matches. In total there will be 49 matches. The matches will be scheduled so that every team plays at least once a week (4 games/week). 18 Proposed 2019 BBICL There will be 8 Teams including 2 New Teams (names tbc). 19 A new Format: Main Benefits of ‘The Hundred’ to BBICL: ‘The Hundred’ is being As there will be a bigger venue, more players will be required per team. We want to ensure that every participant introduced in domestic gets a chance to contribute with at least bat or ball. Many players would probably not get an opportunity to bat England cricket. Some in an 8 a side, 12 over game. features of The Hundred include: Hence, we need to increase the number of overs per game. England’s newest format: ‘The Hundred’ is currently under trial by the ECB. This format aims to increase the popularity of cricket in the UK by ‘simplifying’ it. • 5 ball overs, 10 ball overs. By integrating it in to our own league, the BBICL will help integrate the sport in to communities from grassroot • Substitutes for level. This way we aim to make youngsters experts in the new format before it is integrated at club level. bowling and batting. • 8 Team competition. ‘The Hundred’ consists of 20 5-ball overs. The main benefit for our indoor league is that it would allow more • 20 balls powerplay. players to bowl, encouraging those players who wouldn’t normally bowl and developing their skills as cricketers. • Strategic Timeouts. • ‘Balls Left’ 5-ball overs instead of the traditional 6, as well as 10-ball overs for those bowling well, will encourage better Sensationalised on fitness. Scoreboard. Substitution may allow all squad members to take part in games. Traditionally only fielders can be substituted in https://www.telegraph.co. cricket. We are looking to substitute batsmen and bowlers too, giving captains more freedom to call on their best uk/cricket/2018/09/13/trial players according to the match situation. This would result in better quality cricket and increased participation. -matches-hundred-begin- A limit for substitutes limit would have to be decided to maintain the spirit of the game. As with the other rules, friday/ we will wait to see what the ECB decides before implementing our own. Overall, The Hundred seems like an interesting proposal and works with our goal of greater participation. The 100-ball format is longer than the 12 overs played in Season 1 and 2, so will give more opportunity to the playing 8. It is also shorter and faster than traditional T20 so more indoor games can be played in a day. 20.