An Academic Library Symposium Northwest Missouri State University
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ss DITORS: F E RA N K B A U N D O IN S O N A H ND JO CAROLYN OCTOBER 26, 2012 maryville, mo northwest missouri state university Brick and Click Libraries An Academic Library Symposium Northwest Missouri State University Friday, October 26, 2012 Co-Editors: Frank Baudino and Carolyn Johnson Technical Editor: Sarah G. Park Cover Design: Katherine Byers Northwest Missouri State University Maryville, Missouri Brick & Click Libraries Team Director of Libraries: Dr. Leslie Galbreath Co-Coordinators: Kathy Hart and Carolyn Johnson Executive Secretary & Check-in Assistant: Ruth Kemper Proposal Reviewers: Frank Baudino, Sara Duff, Garland George, Kathy Hart, Hong Gyu Han, Kathy Howell, Carolyn Johnson, Al Juhl, Beth Juhl, Lori Mardis, Rollie Martin, Sarah G. Park, Sharon Samson and Pat Wyatt Technology Coordinators: Sarah G. Park and Hong Gyu Han Union & Food Coordinator: Pat Wyatt Web Page Editors: Lori Mardis and Sarah G. Park TABLE OF CONTENTS Brave New World ................................................................................................................... 1 LAURA HEINZ, HEAD, RESEARCH, INSTRUCTION & OUTREACH CARRYE SYMA, ASSOCIATE LIBRARIAN TEXAS TECH UNIVERSITY Using Blogs to Develop Critical Thinking Skills ......................................................................... 7 ERICKA ARVIDSON RABER, RESEARCH AND INSTRUCTION LIBRARIAN THE UNIVERSITY OF IOWA From Overloaded to Opportunity: The Search for a Low-Cost Interlibrary Loan Management System ................................................................................................................................... 8 ELLIE KOHLER, PUBLIC SERVICES SUPERVISOR DANIELLE THEISS, HEAD OF PUBLIC SERVICES ROCKHURST UNIVERSITY Thriving in the E-Resource Amusement Park: Using the ADDIE Instructional Design Model as a Management Framework ..................................................................................................... 21 GALADRIEL CHILTON, ELECTRONIC RESOURCES MANAGEMENT LIBRARIAN CHENWEI ZHAO, ELECTRONIC RESOURCES COORDINATOR UNIVERSITY OF CONNECTICUT Exposure=Impact: Library Marketing, Promotion and Branding ............................................ 30 RENE ERLANDSON, DIRECTOR, VIRTUAL SERVICES TEONNE WRIGHT, WEBMASTER GRAPHIC DESIGNER UNIVERSITY OF NEBRASKA AT OMAHA Using Gimlet to Improve Service at the Library ..................................................................... 31 JESSICA TIPTON, ASST. PROFESSOR/LIBRARIAN BARRY BAILEY, ASSOC. PROFESSOR/LIBRARIAN MARK SWAILS, ASST. PROFESSOR/LIBRARIAN JOHNSON COUNTY COMMUNITY COLLEGE Brick and Click Libraries Symposium Proceedings i October 26, 2012 Tweet Tweet: Using Twitter for Library Marketing and Outreach .......................................... 42 JALEH FAZELIAN, ISLAMIC STUDIES LIBRARIAN WASHINGTON UNIVERSITY Library (R)Evolution: Organizational Change and Library Effectiveness ................................. 43 COLLEEN S. HARRIS, HEAD OF ACCESS SERVICES UNIVERSITY OF TENNESSEE AT CHATTANOOGA Caught in the Act ................................................................................................................. 50 ANNE DEUTSCH, LIBRARIAN BROOKS DOHERTY, ACADEMIC DEAN RASMUSSEN COLLEGE Giving the Users What They Want: Is Patron-Driven Acquisitions The Answer? ..................... 51 BUDDY PENNINGTON, DIRECTOR OF COLLECTIONS AND ACCESS MANAGEMENT UNIVERSITY OF MISSOURI AT KANSAS CITY Streaming Video Acquisitions: Vendors, Models and Workflows........................................... 52 STEPHANIE VIOLA, LIBRARY RESOURCES MANAGER KANSAS STATE UNIVERSITY Rediscovering Relevance for the Science & Engineering Library ............................................ 57 PATRICK "TOD" COLEGROVE, HEAD OF DELAMARE SCIENCE & ENGINEERING LIBRARY UNIVERSITY OF NEVADA AT RENO A Tale of Two Libraries: How Two Universities Prepared for the Future with Ex Libris Alma . 66 JOHN ROSS, DIRECTOR OF FORSYTH LIBRARY HEATH BOGART, SYSTEMS ADMINISTRATOR FORT HAYS STATE UNIVERSITY REBECCA FERNANDEZ, ASSOCIATE UNIVERSITY LIBRARIAN FOR TECHNICAL SERVICES DANIEL WINSLOW, SYSTEMS LIBRARIAN MIDWESTERN STATE UNIVERSITY ii Brick and Click Libraries Symposium Proceedings October 26, 2012 Information in a Dash: Painless & Penniless Statistical Reports ............................................. 74 JOYCE NEUJAHR, DIRECTOR OF PATRON SERVICES EMILY KESTEN, REFERENCE ASSOCIATE UNIVERSITY OF NEBRASKA AT OMAHA 10 Ways to Google-It BETTER ............................................................................................... 81 KRISTY STEIGERWALT, CLINICAL MEDICAL LIBRARIAN UNIVERSITY OF MISSOURI-KANSAS CITY You’ve got a Friend: Attracting, Welcoming and Supporting the Adult Learner through Tailored Orientations ........................................................................................................... 86 MARYALICE WADE, COORDINATOR OF INSTRUCTION/REFERENCE LIBRARIAN MAGGIE DENNING, COORDINATOR OF ACADEMIC SUCCESS PROGRAMS FORT HAYS STATE UNIVERSITY Library Outreach through One Book One Community ........................................................... 92 MELISSA DENNIS, OUTREACH & INSTRUCTION LIBRARIAN UNIVERSITY OF MISSISSIPPI The Zombie's Guide to Information Literacy: Reaching College Students in Non-traditional Ways ................................................................................................................................... 97 CYNTHIA DUDENHOFFER, DIRECTOR OF INFORMATION RESOURCES CENTRAL METHODIST UNIVERSITY A Reference Services Voyage: How a Small Academic Library Doubled its Reference Statistics in One Year .......................................................................................................................... 98 DANIELLE THEISS, HEAD OF PUBLIC SERVICES ROCKHURST UNIVERSITY E-book Metadata in ILS and Discovery Tools ......................................................................... 99 LIXIA ZHAO, ASSISTANT PROFESSOR, ELECTRONIC RESOURCES & CATALOGING LIBRARIAN LINDA WEN, ASSISTANT PROFESSOR, HEAD OF IT DONNA K. ROSE, ASSISTANT PROFESSOR, HEAD OF CATALOGING DEPARTMENT MAUREEN JAMES, ASSISTANT PROFESSOR, COLLECTION DEVELOPMENT LIBRARIAN UNIVERSITY OF ARKANSAS AT LITTLE ROCK Brick and Click Libraries Symposium Proceedings iii October 26, 2012 Streamlined Workflow + McNaughton = Success! ............................................................... 106 CHERYL L. BLEVENS, REFERENCE INSTRUCTION LIBRARIAN INDIANA STATE UNIVERSITY Chasing Green: An Academic Library’s In-House Solution to Save Resources and Change Policy about Energy Conservation ................................................................................................ 110 JEFF SIMPSON, EVENING REFERENCE/ELECTRONIC RESOURCES LIBRARIAN TROY UNIVERSITY Supporting Mobiles: It’s More Than a Link and a Click ........................................................ 117 ROBERT HALLIS, INSTRUCTIONAL DESIGN LIBRARIAN UNIVERSITY OF CENTRAL MISSOURI User Side Open Access: The High Stakes of Open Access at Teaching Colleges .................... 118 MARK SWAILS, COPYRIGHT LIBRARIAN JOHNSON COUNTY COMMUNITY COLLEGE Auto-Populating an ILL form using OpenURL and JavaScript ............................................... 119 SARAH G. PARK, WEB/REFERENCE LIBRARIAN NORTHWEST MISSOURI STATE UNIVERSITY Librarian-Faculty Collaboration for Student Learning .......................................................... 120 CAROLYN JOHNSON, INFORMATION LIBRARIAN NORTHWEST MISSOURI STATE UNIVERSITY Comparative Preferences for eBooks and Paper/Printed Books .......................................... 121 LEILA JUNE ROD-WELCH, BIBLIOGRAPHER & REFERENCE LIBRARIAN/INSTRUCTOR BARBARA E. WEEG, REFERENCE LIBRARIAN & BIBLIOGRAPHER/ASSOCIATE PROFESSOR JERRY V. CASWELL, HEAD LIBRARY INFORMATION TECHNOLOGIES & ASSOCIATE PROFESSOR THOMAS L. KESSLER, SOCIAL SCIENCES BIBLIOGRAPHER & ASSOCIATE PROFESSOR UNIVERSITY OF NORTHERN IOWA Managing Information: Lessons for the 21st Century .......................................................... 130 ROBERT HALLIS, INSTRUCTIONAL DESIGN LIBRARIAN UNIVERSITY OF CENTRAL MISSOURI iv Brick and Click Libraries Symposium Proceedings October 26, 2012 Making Your Library (Pin)teresting! Using the Online Pinboard to Promote Library Resources .......................................................................................................................................... 139 JOYCE MELDREM, LIBRARY DIRECTOR LORAS COLLEGE Give Them the Gift That Keeps On Giving – Providing Meaningful Tools for Student Employee Success .............................................................................................................................. 140 JOYCE MELDREM, LIBRARY DIRECTOR LORAS COLLEGE We Built It, Why Didn’t They Come? ................................................................................... 141 JOELLE PITTS, INSTRUCTIONAL DESIGN LIBRARIAN LAURA BONELLA, FACULTY AND GRADUATE SERVICES LIBRARIAN JASON COLEMAN, UNDERGRADUATE AND COMMUNITY SERVICES LIBRARIAN KANSAS STATE UNIVERSITY Give your Instruction a Boost of Creativity! ........................................................................ 152 BENJAMIN OBERDICK, INFORMATION LITERACY LIBRARIAN MICHIGAN STATE UNIVERSITY Size Doesn’t Matter: Use Responsive Design to Fit On Any Screen ...................................... 153 ROY DEGLER, DIGITAL SERVICES LIBRARIAN OKLAHOMA STATE UNIVERSITY If You Build It, They Will Come: A First-Year Assessment of a Newly-Built Academic Library .........................................................................................................................................