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Taxi TV Brings Customers to Advertisers

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Taxi TV Brings Customers to Advertisers Taxi TV Brings Customers to Advertisers 15,100 Screens 15 Major Markets 176M Monthly Impressions CMT Taxi TV Network Overview Captive Audience Long Dwell Times Video with Audio & Banner Ads ABC Content with 40% Ad Ratio Guaranteed Pay Per Play Ad is 100% viewable Extended Capabilities Flexible Scheduling by Day or Time Content Sponsorship & Integration Ability to Geo-Fence Event Targeting Mobile Device Interface Deploy Multiple Creative Executions Interactivity Micro-sites HD Screen with Audio & Banner Ads 4 Prime Ad Placements with Varied Ad Lengths: • SUPER PREMIUM BANNER HD VIDEO • PREMIUM • GENERAL LOOP SPEAKER SPEAKER • PAYMENT SCREEN How it Works PREMIUM POSITIONS GENERAL LOOP PAYMENT Plays when meter starts. Picks up where it stopped in the previous ride & repeats in longer trips. When meter ends 00:20 01:00 +/- 12:00 +/- 00:30 City Message ABC Local News Jimmy Kimmel, “Live Well”, “Live with Kelly & Michael”, Jeopardy, Movie Review, Local Payment & Weather Entertainment/Shopping Features, ABC World News Features Screens Super Premium Ad Ad Break Ad Break Ad Break Ad Break Payment Screen Premium Ad Placement :60 of Ads :60 of Ads :60 of Ads :60 of Ads Banner/Video Ad Placement Geo-Fenced Targeting - All Markets Create your Own Geo-Fenced Zones Deploy Different Ads in Different Zones Target Major Airports in all CMT Markets SAN FRANCISCO & targeted fares which began and ended in the Financial District and only on weekdays. NEW YORK CHICAGO & played store-specific ads with banners & when the taxi was within ¼ mile of a specific store, and played a generic ad played ads only when the taxi was north when the taxi was north of Canal Street of Grant Park and south of West Division th and south of 66 Street but not in a Street, ½ mile from Lake Shore Drive targeted zone. Mobile Interface In a recent study, over 50% of riders used their smart phones while watching Taxi TV!* Extend consumer engagement to mobile: • Blue Bite mTAG NFC or QR activation to deliver rich media content, app downloads, coupons or website connection; • Short text code for universal engagement; • Audio tagging (coming 2015) Accountability mTAG® Activation *Source: Edison Media Research, Ad Effectiveness Study, June 13-30, 2014. CMT Viewers Watch…Engage….Recall CMT National Footprint Taxi TV has a Presence in 7 of the Top 10 markets! Market Coverage and Capabilities Daily Daily Market % Local Avg. Fare Geo Fence Day Part Microsite Screens Fares IMPS Main Coverage Area (DMA) Coverage (min) Capable Capable Capable (000) (000) NYC - Yellow 6,650 219 329 Manhattan & Airports 54% 13 YES YES YES NYC - Green 1,200 15 22 Outer Boroughs 25% 16 YES YES YES LA 485 5 9 Orange County & JWA 80% 16 YES YES YES CHI 2,850 60 84 Downtown, Loop, Airports 70% 13 YES YES YES PHI 325 7 9 Downtown, Near West Burbs, Train Station 20% 12 YES YES YES DC 1,400 16 27 Inside Beltway & Reagan Airport 28% 14 YES YES YES SAN FRAN 500 11 15 Main City, Peninsula, Airport 35% 11 YES YES YES BOSTON 1,200 20 29 CBD, Back Bay, Logan Airport 65% 12 YES YES YES KC 125 0.7 11 Airport, Entertainment & CBD 30% 15 YES YES YES CLE 175 1 2 Airport, Entertainment & CBD 30% 15 YES YES YES PHX 180 2 3 Airport, Entertainment & CBD 30% 17 YES YES YES CHAR 80 0.6 1 Airport, Entertainment & CBD 25% 16 YES YES YES SAC 90 0.5 1 Airport & Government Center 20% 16 YES YES YES DEN 140 1 2 Airport, Entertainment & Government Center 15% 16 YES YES YES COL 50 0.4 1 OSU, Downtown & Government Center 15% 13 YES YES YES LV 60 1 2 Henderson, East LV 5% 14 YES YES YES Success! Smirnoff & Tanqueray Campaign Objective: Increase OOH presence during key dates in strategic markets. Execution: Ran Thur – Sun 4p – 2a to reach consumers during peak consumption hours, running all days during holidays. Markets: NYC, San Fran AOL Campaign Objective: Increase viewing and adoption to various channels. Execution: Two weeks out of every month ran a combination of :15 and :30 ads that played in the first 30-45 seconds of taxi fares, with another set of :30 ads that played during the Main Loop. Updated ads weekly, with more frequent updates during key market events. Google Markets: NYC, Boston, Chicago, San Fran, DC Campaign Objective: Increase awareness of Google voice-activated search function on smart phones. TJX Brands – Sports Clothing Execution: Rotated two different ads each week to showcase various applications of Campaign Objective: Reach Male sports enthusiasts. the Google app. Focus in key urban markets to reach mobile phone users in an Execution: Ran ads only in fares around baseball stadiums on game days. Saw lift in promoted intrusive but informative manner. products in-store and on-line. Markets: NYC, Chicago, Boston, San Francisco, Phil, DC Markets: Chicago, Boston, San Fran, Anaheim, Phil Atlantic Records/Christina Perri Misericordia Campaign Objective: Maximize exposure to support album debut. Campaign Objective: Invigorate corporate & public support of its annual Candy Days fund raiser. Execution: Small budget, so ran nights in high club areas to reach the target audience. Execution: Ran a 3-week program leading into Candy Days with TV ads featuring Mike Ditka. Taxi TV was the only external media support. Album debuted #4 in Billboard’s 200. Adding Taxi TV was the only change in prior year marketing. Sales increased 30%. Repeated the program the next year. Markets: NYC, Boston, Phil Markets: Chicago Clients Keep Coming Back… CLIENT # DIFFERENT ADVERTISER CATEGORY MARKET(S) USED Over 70% of Taxi TV SINCE CAMPAIGNS Serino-Coyne Broadway Shows 2007 156 NY advertisers are repeat Live Nation Concerts 2012 135 NY, BOS customers! Lord & Taylor Retail 2007 93 NY, BOS, CHI, DC ABC TV Network Entertainment 2012 77 ALL Guess Fashion 2008 68 NY Diageo Alcohol 2012 49 NY, SF AOL Internet Site 2010 42 NY, CHI, BOS, SF, DC L’Oreal Hair, Skin, Makeup 2008 36 NY, SF, CHI Estee Lauder Cosmetics 2008 31 NY Brooks Bros Retail 2010 30 NY, BOS, CHI, PHI, DC Disney Studios Movies 2012 28 NY, ANA, SF, CHI, BOS, PHI, DC In2une Music Record labels 2011 27 NY, CHI, BOS, SF, DC Maybelline Cosmetic 2009 18 NY Definitions Gym Fitness 2009 17 NY Macy’s Retail 2013 16 NY Back To Bed Furniture 2012 15 CHI Jet Blue Airline 2011 11 BOS, NY DKNY Fashion 2012 10 NY Tommy Hilfiger Fashion 2008 9 NY Handel & Haydn Symphony 2010 8 BOS Montana Tourism Tourism 2010 7 CHI Data shown as of 8/4/14 While New Clients Have Come in 2014! Recap CMT has Consumers CAPTIVE We Entertain Them with ABC Programming Your Ad Plays Where & When you Want It Your Ad is 100% Viewable We can Connect to Mobile Devices We Guarantee Impression Delivery Our Viewers WATCH, ENGAGE & RECALL Cost per Ad – CPM Based .
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