Return on Investment The Keith Haring Foundation Sponsorship Overview

Day of Event Visibility AIDS Walk Stage – Pages 3-5 -Opening Ceremony, celebrities, and stage banner. AIDS Walk Venue – Page 6 -Banner placed at the AIDS Walk Start and Finish Line. -Corporate logo was featured on the AIDS Walk Sponsorship Banner. Volunteer T-shirts – Page 7 -Corporate logo was featured on the back of AIDS Walk Volunteer T-shirts. Post-Walk Show – Pages 8-9

Outdoor Promotional Material Street Banners – Page 10 -Street Banners placed around New York City. Subway Cards – Page 11 -Corporate logo was featured on Subway Cards placed throughout New York City subways. Posters and Point-of-Purchase Displays – Page 12 -Corporate logo was included on Posters and Point-of-Purchase stands.

Digital Media – Pages 13-15 -The Keith Haring Foundation was the Featured Sponsor on the AIDS Walk New York homepage. The Keith Haring Foundation was mentioned on AIDS Walk New York’s social media. Corporate logo was included in all E-communication.

Print Media Press Release – Page 16 Acknowledgement in Press Release.

Thank You – Page 17

2 Day Of Event: Opening Ceremony

The Keith Haring Foundation had the opportunity to have a representative seated on stage and personally acknowledged.

3 Day Of Event: Celebrities

Numerous elected leaders, celebrities, and media personalities showed their support by participating in the Opening Ceremony.

U.S. Senator Kirsten Gillibrand Broadway star Brian Stokes Mitchell

Nico Tortorella (Younger) and Andrea Navedo Dale Soules and Selenis Leyva (Orange is (Jane the Virgin) the New Black)

Frenchie Davis (American Idol and The Ryan Jamaal Swain, MJ 4 Voice) Rodriguez and Billy Porter (Pose) Day Of Event: Stage Banner

The Keith Haring Foundation's logo was featured on the AIDS Walk Stage Banner.

Stage Banner

5 Day Of Event: Banner Visibility

The Keith Haring Foundation's logo was featured on the AIDS Walk Sponsor Thank You Banner. The Keith Haring Foundation also received banner placement at the AIDS Walk Start/Finish Line.

Thank You Banner

6 Day Of Event: Volunteer T-Shirts

A thousand volunteers wore T-shirts featuring The Keith Haring Foundation’s logo on the day of the event.

Front of Volunteer T-Shirt

Back of Volunteer T- Shirt

7 Day Of Event: Post-Walk Show

At our Post-Walk Show, The Keith Haring Foundation had its logo featured on the jumbotron in front of hundreds of participants.

Image of stage jumbotron

8 Day Of Event: Post-Walk Show Celebrity Guests

The Post-Walk Show starred five-time Grammy nominated comedian Margaret Cho, and featured performances by NYC Gay Men's Choir and stars from RuPaul's Drag Race!

Chi Chi Devayne Ginger Minj (RuPaul's Drag Race) (RuPaul's Drag Race)

Margaret Cho

Crystal DeMure (Kinky Boots)

Milk (RuPaul's Drag Race) Shangela (RuPaul's Drag Race)

Jiggly Caliente 9 New York City Gay Men's Chorus (RuPaul's Drag Race) Outdoor Promotion: Street Banners

Example of an AIDS Walk Street Banner, placed along major thoroughfares and intersections throughout New York City. Ten street banners were included in the Principal Sponsorship package.

10 Outdoor Promotion: Subway Cards

The Keith Haring Foundation’s logo was featured on 2,000 Subway Cards.

Sample of the Subway Cards

11 Outdoor Promotion: Point of Purchase

AIDS Walk New York point-of-purchase display.

The Keith Haring Foundation’s logo was featured on 10,000 point-of-purchase displays and posters placed throughout New York City.

12 Digital Media: Website

The Keith Haring Foundation was the Featured Sponsor on the homepage for a week-long period during the campaign, which receives more than 500,000 unique visitors each year. The Keith Haring Foundation's logo was also included in the scrolling sponsor section, which appears on every page of the AIDS Walk website.

13 Digital Media: Social Media Outreach

The Keith Haring Foundation received multiple mentions in the AIDS Walk social media campaign. AIDS Walk New York has a massive number of engaged followers on Facebook and Twitter.

Sample of The Keith Haring Foundations mention on Facebook. 14 Digital Media: Electronic Communications

The Keith Haring Foundation logo was featured on emails that were distributed to thousands of participants.

15 Print Media: Press Release

The Keith Haring Foundation was mentioned as a Principal Sponsor in the AIDS Walk New York press release.

16 Thank you!

We extend our deepest thanks to The Keith Haring Foundation for its generosity. This year’s event inspired thousands of people to come together and raised more than $4 million for GMHC and other tri-state area HIV/AIDS service organizations.

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