Federal State Unitary Enterprise “Marka” Publishing and Trading Center

Philatelic Market in

June 2016

Philatelic Products Offered by FSUE PTC “Marka”

Artistic postage stamps, Catalogs of state signs of souvenir sheets, miniature postal payment sheets

First day covers with “Philately” magazine, cancellation Appendix to the magazine

Presentation packs with stamps, booklets Artistic stamped envelopes, postcards and envelopes with commemorative stamps and Foreign postage stamps cancellation; maximum cards State Signs of Postal Payment

Sales of State Signs of Postal Payment comprises 82% of total revenue. State signs of postal payment are postage stamps and other insignia used to mark mail in order to pay for postal communication services rendered by communication offices according to the existing rates. Signs of postal payment of the Russian Federation must adhere to the UPU Charter and decisions made by the UPU bodies.

Standard

Stamps Artistic (Commemorative) Stamps and Souvenir Sheets

with Letters (“А”, “D”)

Envelopes with an Original Stamp State Signs of Postal Payment Reply Domestic Mail

Postcards with Letter (“B”)

with an Original Stamp

Franking Reply Domestic Mail

Interaction Pattern

The existing system of manufacturing and distribution of state signs of postal payment has been developed for several centuries - development, manufacturing and distribution are separated, which allows to attain high quality of signs of postal payment produced and to eliminate a possibility of abuse.

1 3 FSUE PTC “Marka” FSUE “Russian Post” 2 Delivery of Domestic and Planning, Issuance and Dispatch of International Mails Distribution of State Signs of Marked with State Signs of Postal Postal Payment Payment Export and Import

1. Receipt of order from FSUE “Russian Post” 2. Manufacturing of the given print-run at FSUE “Goznak” factories and handing over the products 3. Reception and sending of mails and their delivery to the addresses Ways to Develop the Russian Market

• Stamp issue requests • Various subjects and forms of stamp issues • Special philatelic programs • Branch network development/online sales • Export/import • Non-stamped products

Ways to Develop the Russian Market

Stamp Issue Requests Stamp Issue Requests

• The Commission on State Signs of Postal Payment of the Federal Communications Agency forms and approves stamped products issue plans

• Meetings takes place twice a year

• The Commission examines requests of all citizens, state institutions and companies

• Everyone who wishes to do so may send their requests to the Commission

• The application period is 1.5 years before the issue date

Thematic Plans Rules:

- state signs of postal payment may not be dedicated to currently living people;

- outstanding public officials, prominent science, culture or art workers may only be featured on state signs of postal payment no sooner than 10 years after their death and commemorating 25-fold anniversaries;

- historic events, anniversaries of constituent territories of the Russian Federation, as well as companies, organizations and educational institutions may be depicted on state signs of postal payment on 50-fold dates Ways to Develop the Russian Market

Various Subjects and Forms of Stamp Issues

Various Subjects and Forms of Stamp Issues

• Russian Flora • Russian Fauna • Anniversaries of Outstanding Figures • Anniversaries of Cities and Constituent Territories of the Russian Federation • Anniversaries of Significant Events of the Country • Modern Important Events • Art. Culture. Cinema • Promotion of Patriotism • Russian Orthodox Church • State Symbols • Joint Issues

Various Subjects and Forms of Stamp Issues 2010 World Cultural Heritage of Russia. Curonian

Printing technique: offset, partial template varnishing with an effect of “" (a matte varnish) . 2013 World Natural Heritage of 2012 Russia. Tyva Republic. World Natural Heritage Uvs Nuur Basin of Russia. Natural System of “” Reserve

Printing technique: offset, partial template varnishing with an effect of “stone" (a matte varnish) Various Subjects and Forms of Stamp Issues

2010 2015 The 150th Anniversary of the The 155th Anniversary Bank of Russia of the Bank of Russia

Printing technique: offset + silver paste + embossing + glossy golden foil Printing technique: offset + bronze paste + silver paste+ embossing Various Subjects and Forms of Stamp Issues

2012 State Awards of the Russian Federation

Printing technique: offset + partial varnishing + embossing

To the 70th Anniversary of the Victory in the Great Patriotic War 1941–1945. Medals

Printing technique: offset + partial varnishing + embossing Various Subjects and Forms of Stamp Issues 2015 Decorative and Applied Art. Porcelain Tiles

Printing technique: offset + partial varnishing Various Subjects and Forms of Stamp Issues 2014 The 700th Birth Anniversary of Venerable Sergius of Radonezh

Printing technique: offset + bronze paste + partial varnishing

2015 The 175th Birth 2014 Anniversary of Pyotr The 200th Birth Anniversary of Tchaikovsky Mikhail Lermontov

Printing technique: offset Printing + metallographic technique: printing + bronze offset + paste + profiled profiled cutting cutting Various Subjects and Forms of Stamp Issues

XXII Olympic Winter Games 2014 in Sochi. A Stamp with QR-Code

2014 XXII Olympic Winter Games and XI Paralympic Winter Games 2014 in Sochi

Printing technique: offset + self- Printing technique: offset + metallic ink adhesive paper + die-cutting (3 types: “bronze”, “silver”, “gold”) + embossing 2012 Mascots of the XXII Olympic Winter Games and XI Paralympic Winter Games 2014 in Sochi

Printing technique: offset + self-adhesive paper + profiled die-cutting 2015 2018 FIFA World Cup Russia™

Printing technique: bronze paste of varying density + partial varnishing

2016 The 175th Birth Anniversary of Arkhip Kuindzhi (1841–1910), a painter

Printing technique: offset + partial varnishing + transparent ink glowing in the UV-range of the spectrum Ways to Develop the Russian Market

Special Philatelic Programs Sochi 2014 Winter Olympic Games Philatelic Program

Sochi 2014 Official Products (units) 8 souvenir sheets 50 postage stamps 46 artistic stamped envelopes 2 envelopes with an original stamps 64 stamped postcards Total number300 special of postmarks products sold is 1 stamp booklet 7619 presentation,168,028 packs units 1 thematic illustrated album 1 stockbook 1 gift set in a hard case 1 stockbook in a boxing 2018 FIFA World Cup Russia™ Philatelic Program

The 2015–2018 program will comprise:

• 4 souvenir sheets • 58 postage stamps Total product• 13 first day covers volume is more • 34 artistic stamped envelopes than• 11 postcards 82 withmillion an original stampunits • 12 artistic stamped postcards • 15 presentation packs • 1 souvenir illustrated album with stamps • 213 special postal postmarks

23 2018 FIFA World Cup Russia™ Official Licensed Products

2015: 2016: 1 souvenir sheet; 6 stamped envelopes; 17 stamps; 1 postcard with an original stamp; 8 stamped envelopes; 15 postmarks. 12 stamped postcards; 2 postcards with an original stamp; 4 first day covers; 4 presentation packs; 60 postmarks.

2018 FIFA World Cup Russia™ Official Products to Be Issued in 2016

2018 FIFA World Cup™ Official Emblem, FIFA World Cup™ Finals part 2, Host Cities (contd.)

Stamps: Russia in FIFA World Cup™ Tournaments, Football Legends part 2, Stadiums part 2 Ways to Develop the Russian Market

Branch Network Development/ Online Sales

15 Collector Showrooms - FSUE PTC “Marka” branches in Russia

• Moscow • St Petersburg • Nizhny Novgorod • Rostov-on-Don • Krasnodar • Sevastopol • Sochi • Stavropol • Voronezh • Samara • Kazan • Yekaterinburg • Novosibirsk • Khabarovsk • Vladivosktok

27 Sales via Online Store and Cash on Delivery

The online store contributes to a significant share of sales in Russia. Payment is made as cash collect on delivery and by credit card. Sales volume through the online store is increasing dynamically. Sale of Philatelic Products through Online Store (number of orders processed)

12000 10125 10126 10538 10000 7824 8000 5767 6000

4000

2000

0 2011 2012 2013 2014 2015 Ways to Develop the Russian Market

Export/Import Export of Philatelic Products

∙ USA ∙ Belarus ∙ Germany ∙ Denmark ∙ France ∙ Switzerland ∙ China ∙ Japan Export Structure (Product Type)

0,1 % 0,61% 0,67% Mint stamps, souvenir sheets, miniature sheets 2,75%

Cancelled stamps, souvenir sheets, miniature sheets

First day covers with cancellations, envelopes with an original stamp

Postcards with an original stamp 96%

Stamp booklet Import of Philatelic Products

FSUE PTC “Marka” currently purchases stamps of more than 40 postal administrations: the Åland Islands, Azerbaijan, Belarus, Bulgaria, Israel, Kyrgyzstan, Malta, Mexico, Portugal, Romania, Slovakia and others. In 2016, we plan to buy stamps from Brazil, Croatia, Serbia, Slovenia and African countries.

Ways to Develop the Russian Market

Non-Stamped Products Sales of Philatelic Accessories

Sales of philatelic accessories through our branch network is currently on the rise. Revenue from Sales of Philatelic Accessories

60'000 (units)

50'000 55'179 48'849 40'000

30'000 32'699 Units Sold 20'000

10'000

0 2013 2014 2015

Thank you for your attention!

The Russian Federation FSUE PTC "Marka“ 4/6 bld. 9, Bolshaya Gruzinskaya St, Moscow, 123242, the Russian Federation +7 (499) 254-0328 E-mail: [email protected] Web-site: www.rusmarka.ru