Digital Growth Conference 18: explore the future Programme Guide

8 March 2018 Village Hotel, Broxtowe , NG9 6DL

#DGPConf18 Today’s Conference is delivered by the Digital Growth Programme in partnership with Better Broadband for .

The Digital Growth Programme is a £7.2 million project, part-funded by the European Regional Development Fund via the D2N2 Local Enterprise Partnership, that provides dedicated support to enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire. Delivered in partnership with East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) and local stakeholders, it aims to support SMEs to grow through embracing digital technology, ultimately improving competitiveness and productivity.

The Programme runs until June 2019 and is contracted to deliver the following results:

• 340 fully-funded workshops • 852 enterprises receiving at least 12 hours of support including 69 enterprises in their first year of trading • 128 enterprises taking up broadband with speeds of at least 30 Mbps • 639 enterprises supported to introduce new to the firm products or processes

There is ongoing support from dedicated Digital Business Advisers and grant funding opportunities of £2,000 to £16,000*.

Speak to a member of the team today to find out how you can apply www.d2n2-digital.co.uk Welcome The Better Broadband for Nottinghamshire Programme is a multi-million pound partnership between Nottinghamshire County Council and a range of funding partners, transforming broadband speeds across the county. On behalf of Nottinghamshire County Council Make the most of the programme resources and book your and East Midlands Chamber (Derbyshire, place on our workshops, which are fully-funded. If you haven’t It was set up to take advantage of the government’s Broadband Delivery UK (BDUK) initiative, which provides yet applied for a grant, speak to one of our advisers on how funding to help councils improve broadband access where it is currently lacking, and needs will not be met by the Nottinghamshire, Leicestershire), we are you can take advantage of this unique support. D2N2 Growth private sector. delighted to welcome you to this year’s Digital Hub and the Chamber are also on hand to assist with any So far over £20 million has been invested in upgrading the county’s telecommunications infrastructure, with Growth Conference delivered in partnership queries relating to business support you may require. thousands of miles of fibre cabling deployed and hundreds of new fibre broadband cabinets installed in towns and villages across Nottinghamshire. with Better Broadband for Nottinghamshire. We We would be grateful if you could complete the feedback hope you have an enjoyable and informative form so we can improve and develop our next digital Benefits of fibre broadband include faster download and upload speeds; the ability to access the internet via Conference. A date will be announced soon so please let us multiple devices without a slower connection, faster downloads of films and music, a better online gaming day. know on the form if you would like to reserve your place. experience, improved file sharing for businesses, solutions based on Cloud computing and being able to work more flexibly. Bringing together some of the UK’s leading authorities in Finally, we would like to encourage you all to really get into digital marketing and emerging technologies, the Conference the spirit of the day by following us on Twitter at either Take action! Are you connected to a superfast service? Upgrades are not automatic so to ensure you benefit, agenda has been developed to highlight how the digital @ebizclub or @EMChamberNews and tweeting about contact your current supplier and ask to upgrade to fibre or check a price comparison website to find the best deal. landscape is changing. It will provide you with the chance to your experiences today, using the hashtag #DGPConf18. For more information contact [email protected] develop your understanding of new technology and latest solutions in an environment designed to inspire new ways of Enjoy your day! working, helping you to make the most of digital technology.

The D2N2 Growth Hub is a vital network for growing and ambitious businesses across The Digital Growth Programme (formally known as eBusiness Club) has been delivering digital technology workshops, Derby, Derbyshire, Nottingham and Nottinghamshire. At the heart of everything we do supporting SMEs across the East Midlands since 2003. is a thriving business community that has the potential, ambition and commitment to grow, from small to medium sized enterprises to large, established businesses. The programme so far has engaged with more than 1,000 SMEs across Derby, Derbyshire, Nottingham and Diane Beresford There is a vast array of services on offer from the public, private and third sectors but many businesses struggle to Nottinghamshire, whilst over £2.2 million of grant projects are Deputy Chief Executive find the best services to fit their needs. The D2N2 Growth Hub fills this gap by providing up-to-date, valuable and being delivered to help SMEs utilise new technology within East Midlands Chamber relevant information, guidance and support – saving you time and helping you to focus on what’s important for their business to increase productivity – nearly £1 million of (Derbyshire, Nottinghamshire, Leicestershire) your success. these projects are being delivered within Nottinghamshire It is part of the D2N2 Local Enterprise Partnership, a private sector-led partnership promoting economic and job alone. growth across Derby, Derbyshire, Nottingham and Nottinghamshire. The Digital Business Growth Programme Today will provide you with key insights on what to look out received £3.6m, via the European Regional Development Fund portion of D2N2’s €250million in European Structural and Investment Funds (ESIF). The Ministry of Housing, Communities and Local Government is the for and how you can maximise digital technology within your business. You will hear from industry practitioners who Managing Authority for ERDF. Established by the European Union, ERDF funds help local areas stimulate Councillor Mrs Kay Cutts MBE are experts within their fields, providing you with the latest economic development by investing in projects which support innovation, businesses, create jobs and local Leader of Nottinghamshire County Council community regenerations. More information at www.gov.uk/european-growth-funding. insights in digital technology from What’s New in Social, What’s New in Search, as well as a glance into affordable The D2N2 Growth Hub team includes dedicated, experienced and expert business advisers, who are there to give targeted marketing with SKY TV. You will hear also from you the right advice at the right time. So whether you need access to finance to expand, guidance on the latest Nottingham-based business Thorntons Ferrero who will legislation or practical business support, our advisers are here to help. explain how they have expanded their business through the Contact us today www.d2n2growthhub.co.uk use of technology with the support of the programme.

2 * terms and conditions apply 3 Speaker Profiles Programme

08:30 | Registration and networking 09:30 | Welcome Councillor Mrs Kay Cutts MBE, Leader of Nottinghamshire County Council Councillor Mrs Kay Andrew Grill Ian Lockwood Rob Gregory Ceren Clulow 09:45 | The Future of Digital Marketing Cutts MBE Keynote Speaker Boom Marketing Magnifica Better Broadband for Kay was elected Leader of the Practical Futurist ​ Ian will be speaking about the Using a creative mix of existing Nottinghamshire Andrew Grill (Keynote Speaker) Conservative Group in 2000 and International TEDx Speaker, changes in the world of search tools and custom solutions Ceren will provide an update and has held this position ever Andrew inspires the audience engines, from developments in Rob will be illustrating how on the Better Broadband for 10:30 | What’s New in Search? since. She served as Leader of to understand the technology Google’s search result pages businesses can use digital Nottinghamshire programme Nottinghamshire County Council disruptors and how SMEs can to recent algorithm changes, innovation to accelerate its including outlining current Ian Lockwood when the Conservatives took harness these ideas to drive new pay-per-click advertising productivity. As a Business coverage details, future control in June 2009 after 28 real growth. With first-hand features, impact of voice search Owner, he specialises in helping deployment plans and sharing years of Labour administration, knowledge and experience and what the future is likely to improve business efficiency the recent announcement of 11:00 | Break and resumed the Council Leader of the challenges that SMEs hold for search. As Founding through digital technology, Nottinghamshire’s leading role role from May 2017. Kay was face, Andrew has previously Director of a digital agency, he custom applications, mobile in Britain achieving 95 per cent born in Nottinghamshire. managed six technology specialises in online marketing apps and business intelligence superfast broadband coverage. 11:30 | Accelerating Productivity through start-ups over a 12 year period and web design. With over 18 solutions. She will also talk about the core Digital Innovation before joining IBM as a Global years’ in the Internet industry, economic impacts associated Managing Partner. Ian has helped hundreds of with BBfN, which are created Rob Gregory businesses across B2B and B2C by businesses adopting and environments. exploiting fibre broadband to deliver economic growth. 12:00 | Affordable Targeted TV Marketing Joada Allen & Kelly Diver (from Sky) 12:30 | Lunch and networking 13:30 | Personalisation and the Rise of the Chatbot Joada Allen & Paul Ince John Alexander Liam Lally Jon Egley Paul Ince Kelly Diver LikeMind Media Rowley Zaddle Internet Conference Chair Sky Limited Thorntons Ferrero Bringing the audience up-to-date Jon is the Digital Growth 14:00 | Case Study by Thorntons Ferrero (Local Case Study) Joada Allen and Sky’s Kelly Paul will be explaining why with all the latest changes in the Programme Manager, John Alexander Rowley Diver will be highlighting the connecting with people through John Alexander Rowley has world of social media, including responsible for managing the fascinating updates in targeted the palm of their hand delivers been passionate about helping changes in Facebook, Twitter, programme team, its network of marketing on our television personalisation and how businesses of all shapes and sizes LinkedIn, Instagram, Pinterest, consultants, host organisations 14:30 | What’s New in Social? screens. Joada has over 15 Chatbots offer the potential to improve their digital performance Snapchat & YouTube, Liam will and the ongoing development years’ of production experience deliver a message in a format for over 10 years. Since 2014 delve into how SMEs can take and delivery of products and Liam Lally and is now working with much that is increasingly being used. he has been overseeing the advantage of the new features. services. His knowledge and smaller companies to make TV With nearly 20 years’ experience digital marketing for Thorntons, As an Expert Practitioner, he is experience includes providing advertising an affordable and in the IT industry Paul has and is now responsible for an accomplished public speaker business consultancy and 15:15 | Better Broadband for Nottinghamshire effective option. Together they supported many businesses to all digital marketing activity, and passionate about helping support across a broad range of Ceren Clulow (Nottinghamshire will explain how household data increase their visibility online including search engine businesses getting the most out business sectors. Jon has been and incredible technologies are and grow their business through marketing, customer relationship of Social. involved in business technology County Council) used to target exact audiences digital technology. management and affiliate and Digital Marketing for over and offer campaign evaluation to programmes. During this highly 20 years and has spent the last track impact and ROI. engaging presentation John will 18 years providing impartial 15:30 | Panel discussion include tips on standing out in and independent advice to paid advertising, getting noticed in businesses across the East customer inboxes and lots more. Midlands. 16:00 | Close

4 5 Embrace Ecommerce - Selling your Products Direct to the Chinese Consumer (half-day) the 20 Apr | Nottinghamshire County Cricket Club, 29 Jun | iHub, Derby Digital World Effective Search Engine Optimisation 02 May | Santos Higham Farm, Alfreton 16 May | Mercure, Burton on Trent Fully-funded workshops near you. 26 Jun | Carriage Hall, Rushcliffe Email Marketing for Success 27 Jun | New Bath Hotel and Spa, Matlock Don’t miss out. Book your place: Improve Operational Effectiveness with Cloud Computing www.d2n2-digital.co.uk 10 May | Park Inn, Nottingham Integrating Social Media into your Business (two-day workshop) 17 Apr & 24 Apr | Devonshire Dome, Buxton An Introduction to Paid Social Advertising 15 May & 22 May | St James Hotel, Nottingham 06 Jun | Novotel Nottingham Derby, Erewash 07 Jun & 14 Jun | The Newstead Centre, Gedling 13 Jun | Carriage Hall, Rushcliffe 19 Jun & 26 Jun | iHub, Derby

An Introduction to Smart Remote Working Internet of Things (IoT) 03 May | Newark Beacon, Newark 26 Apr | Park Inn, Nottingham

Business Continuity Planning Online Marketing for Local Business 21 Jun | Devonshire Dome, Buxton 25 Apr | Park Inn, Nottingham 27 Jun | Antenna, Nottingham Converting Website Visitors into Sales 24 May | Penta Hotel, Derby Planning an Effective Website 11 Apr | Penta Hotel, Derby Creating Video Content for the Web 24 Apr | Richard Herrod Centre, Gedling 17 Apr | Carriage Hall, Rushcliffe 13 Jun | iHub, Derby

Data and Making the Most of your Business Relationships Selling Online - Getting Started 18 Apr | Holiday Inn Derby - Riverlights, Morledge 01 May | The Nottinghamshire Golf and Country Club, Rushcliffe 02 May | The Village Hotel, Broxtowe 17 May | Rushcliffe Arena, Rushcliffe Understanding Google Analytics 12 Jun | Park Inn, Nottingham 08 May | Penta Hotel, Derby 14 Jun | Horsley Lodge Golf Club & Hotel, Amber Valley 09 May | The Nottinghamshire Golf and Country Club, Rushcliffe 23 May | iHub, Derby Developing Content for the Web 09 May | Novotel Nottingham Derby Working with Digital Images 19 Jun | The Village Hotel, Broxtowe 25 Apr | Novotel Nottingham Derby, Erewash

6 7 Internet Service Provider Talk to your about special offers on high speed fi bre broadband Is your technology holding you back? Technology grants between £2,000 and £16,000* are available to existing business looking to grow in Derby, Derbyshire, Nottingham and Nottinghamshire.

Broadband Cloud Websites and Connectivity Computing Ecommerce

Software Telecommunications Hardware

Superfast Broadband - giving you the opportunity Don’t miss out. Apply today! to do more online www.d2n2-digital.co.uk Check if you can get superfast broadband. Visit www.nottinghamshire.gov.uk/broadband today!

Mansfield District Council * D&P 7712 terms and conditions apply

8 9 Boost your Get the right support for business business growth, success in the digital age. with our support! Topics include:

• Employment & Skills Cloud Computing Online • Access to Finance and Cyber Resilience Marketing Markets • Innovation • International

Paid Digital Ecommerce Advertising

Email Marketing, Social CRM and Big Data Media

Video Production Mobile Marketing and Marketing and Productivity

International Ecommerce Website Planning * and Marketing and Development Contact our team of advisers for a FREE business health check 0333 006 9178 | [email protected] www.d2n2growthhub.co.uk Book your place by visiting: *Businesses must have been trading for a minimum of 6 months and be located in Derby, Derbyshire, Nottingham and Nottinghamshire www.d2n2-digital.co.uk

10 11 Delivered in partnership with: