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EXCLUSIVE a Lucrative ADVERTISING Audience OPPORTUNTIES CUSTOMISED CLIENT PACKAGES BUILD YOUR BRAND WITH TOP TENNIS BEST-VALUE OFFERINGS TARGETING EXCLUSIVE A LUCRATIVE ADVERTISING AUDIENCE OPPORTUNTIES 2012 MEDIA GUIDE NOVEMBER 2011 JANUARY 2012 THE MAGAZINE A$7.50 NZ$8.40 US$7.50 A$7.50 NZ$8.40 US$7.50 AUSTRALIAN OPEN SPECIAL ISSUE DRUGS For all things tennis... & SPORT NOVAK DJOKOVIC IS TENNIS SUPERSTAR RETURN UNTOUCHED? ROGER FEDERER Australian Tennis Magazine has been serving the tennis MASTER OF HIS TIME PARENT DEL POTRO community since 1976, keeping players, fans, coaches and TRAPS WOZNIACKI STAR GAZING TIPSAREVIC YOUR GAME LISICKI • LEARN FEDERER’S FOREHAND parents updated with Grand Slam and event coverage, the YOUR GAME • NUTRITion – a FRESH START • ALTERNATIVE SPORTS • LEFT-HANDED TIPS ADVICE • CIRCUIT TRAINING • BACKHAND BOOST latest news on rising and established stars, along with • TRAIN WITH PURPOSE • STRENGTH SECRETS AUSSIE JUNIOR ROVED PP 349181/00187 comprehensive analysis of the game’s biggest issues. SUPERSTARS PP NADAL PRINT POST A SERENA The official magazine of Tennis Australia is also distributed PRINT POST APPROVED PP 349181/00187 TSONGA SHARAPOVA ROGER FEDERER AT 30 to more than 2000 Tennis Australia coach members, PASSION STILL BURNS SAM’S GRAND STAND incorporating specialised “My Coach” coach content from Australia’s most qualified and highly regarded tennis experts. My Game instructional content provides playing advice for Sam Stosur’s powerful weapons had long been evident but The former world No. 8’s words rang true. Playing on the 10th anniversary of the it took endless hard work to develop them into the potent 9/11 terrorist attacks, there was immense pressure on the host nation’s 28th seed, who package that would see her become Australia’s first female was every ounce the favourite. The 29-year-old, on the hunt for her Grand Slam champion in 31 years at the US Open. Having players of every standard, encompassing strokes analysis, fourth US Open crown, bulldozed her first joined that elite club with a superb display of poise and six opponents – including fourth seed Victoria Azarenka and world No. 1 Caroline skill, the 27-year-old Queenslander is now determined to Wozniacki without dropping a set. In just her sixth tournament back after do it all over again. GILLIAN TAN reports. being sidelined for a year following foot nutrition, fitness, psychology and injury prevention advice. surgery and an associated pulmonary lmost two decades after Samantha you might play a couple of really great embolism, Serena had gone from being Stosur hit her first tennis ball, she matches, one really terrible, and maybe unranked to world No. 27. A achieved what remains a pipe a couple in between, so as long as you dream for most. get through those and give yourself There’s also a dedicated focus on grassroots coverage, The 27-year-old delivered seven another chance to be on the court, that’s successive wins during one of tennis’ four really all that matters,” explained Stosur, focal fortnights to become only the second who blew second seed Vera Zvonareva Australian woman to win the US Open off the court in their quarter-final in crown, and the first since the tournament’s straight sets before struggling through relocation to Flushing Meadows. three sets against unseeded surprise showcasing the human interest stories that make tennis so “Ever since I knew what a Grand Slam semi-finalist Angelique Kerber. was this was a dream of mine to be here Entering her final against 13-time one day,” said the Queenslander, who Grand Slam champion Serena Williams, as the ninth seed, began as one of 128 Stosur was the obvious underdog hopefuls on a mission to give the trophy a but knew she would be able to draw new home when defending champion Kim experience from her loss to Francesca adored by the thousands of players who participate in it. Clijsters withdrew from the major with an Schiavone in the 2010 Roland Garros abdominal injury. final. There was no doubt her improved “Being able to hold the trophy made it physical and mental prowess would be more believable,” said Stosur, who found weaponry against the American. the whole experience surreal. With hours dedicated to turning her Having broken the record for the self-prescribed “glaring weakness” – Club of the Month has become one of the magazine’s most latest women’s singles finish at the US her backhand – Stosur would legitimise Open in 2010, the athletic right-hander claims she was now a complete player. endured the longest women’s match “What has changed is her mentality, in the US Open’s tiebreak era in her she’s now so confident within herself and third round victory over 24th seed she knows how to get the best out of her Nadia Petrova and managed to grind game. Every player must be questioning popular and highly anticipated columns. out a win, despite dropping the longest where to go and how to hurt her because women’s singles tiebreak at a major, her movement is incredible now, she’s so in her fourth round against 25th seed good at defending, retrieving and getting Maria Kirilenko. that extra ball back,” said former Fed “My coaches told me in the past to Cup teammate and friend Alicia Molik try and win one of these [Grand Slams], before the final. Australia’s newest GRAND SLAM CHAMPION 18 AUSTRALIAN TENNIS MAGAZINE | October 2011 AUSTRALIAN TENNIS MAGAZINE | October 2011 19 Melbourne Park, Batman Avenue, Melbourne, Victoria 3000 Private Bag 6060, Richmond Vic 3121 WILSON Stratus Three BLX Six One Tour BLX Blade Lite BLX Blade 98 BLX – Pink Pro Lite BLX (03) 9914 4200 www.tennismag.com.au Publisher: Tennis Australia Editor: Vivienne Chrisite Assistant Editor: Daniela Toleski Head size: 115 square inches Head Size: 90 square inches Head size: 100 square inches Head size: 98 square inches Head Size: 102 square inches Weight: 264g (unstrung) Weight: 339g (unstrung) Weight: 272g (unstrung) Weight: 304g (unstrung) Weight: 255g (unstrung) Advertising Manager: Breanna Kray Length: 27.5 inches Length: 27 inches Length: 27 inches Length: 27 inches Length: 27 inches RRP: $349.95 RRP: $299.95 RRP: $279.95 RRP: $299.95 RRP: $259.95 An all time favorite with The Six One Tour is the choice Sure to be a classic the Blade Among the world’s best-selling This new addition to the Pro Graphic Designer: Andrea Williamson new BLX technology upgrade of the greatest ever, Roger Lite BLX brings the solid feel and performance racquets, the new family features BLX technology in feel, the Stratus Three Federer, featuring a unique response of the Blade family Blade 98, featuring new BLX combined with an ultra light BLX continues the legacy of enhanced feel for pinpoint to the most maneuverable technology, is a superb option weight and mid plus head combing light weight, ample precision. With the Pro Staff Blade yet. The light weight and for serious competitors who size along with an even power and incredible comfort Heritage, this racquet is mid plus head combined with place a premium on feel and balance producing a highly thanks to the Triad system. A designed for players with full, a thinner flat beam and BLX control. Its mid-plus head, mid maneuverable racquet. Perfect Administration & Subscriptions Manager: Ben Carenco perfect choice for those players clean and crisp swings that technology produce phenomenal level weight and maneuverable for younger players and seeking the ideal balance are ready to compete at the feel and speed. This racquet is balance point yields a highly those seeking a light weight, between power and comfort. highest levels. the perfect choice for a wide productive result. competition model with plenty range of dedicated players. of pop. Roger Federer uses Wilson’s Distribution: Network Distribution Six One Tour 3LX racquet. 64 AUSTRALIAN TENNIS MAGAZINE | September 2011 AUSTRALIAN TENNIS MAGAZINE | September 2011 65 Printing: Webstar Wimbledon girls’ champion and top Australian junior Ashleigh Barty keeps up with Australian Tennis Australian Tennis Magazine’s iPad editions. Magazine on iPad In 2011, Australian Tennis Magazine became the world’s first tennis publication to offer a unqiue iPad app. This digital edition is a stunning complement to the print publication, with customised content incorporating additional features such as exclusive videos, website links, photograph slideshows and value-added extras. Photo: Mark Riedy – Tennis Australia Photo: Mark Riedy – Tennis READERSHIP & DEMOGRAPHICS Overseas Who is the typical Australian Tennis Magazine 4% reader? 1% • 53 year-old female 17% • Lives with husband/partner (no kids at home) • Household earns $80-100,000 9% • Professional/retired 6% • Plays tennis weekly 25% Circulation: 3% 24,000 average monthly 33% Readership: Readership Distribution 4% 76,000 Readership Gender: 55% Female, 45% Male Australian Tennis Magazine thanks Readership Age: you for your support in helping Even age spread, with slight trend towards 35+ age groups develop tennis in Australia and Sport and Tennis Consumption: future Grand Slam champions. With a strong emphasis on participation and interaction, our readers enjoy the following activities: “Our continued partnership with Australian • Tennis 77% (80% play weekly, 48% play competitively) Tennis Magazine has been extremely beneficial for • Swimming 18% Fila’s marketing strategy in Australia – the team’s • Golf 13% professionalism and dedication to our success has • Running 10% helped us reach a very elite customer.” • 71% of people with children play tennis – of those, 70% play – Silvano Merlatti, Chairman Fila Australia. weekly • 70% watch all the Grand Slams and/or Masters Series events on television “A great magazine, read by • 81% visit tennis related websites the whole family. The only • 49% purchase a product advertised in Australian Tennis magazine that I read from Magazine once or twice a year (a further 7% three or more cover to cover.
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