A House Dedicated to Swedish Popular Music to Open in Stockholm

PHOTO BY MICHAEL OCHS ARCHIVES/GETTY IMAGES A HOUSE DEDICATED TO SWEDISH POPULAR MUSIC TO OPEN IN STOCKHOLM

Swedish Music Hall of Fame is the place where Swedish popular music and its rich history will run free with unique events, exclusive performances, interesting exhibitions and a “Hall of Fame” of the legends of Swedish popular music. The building of more than 5,000 square meters, between Gröna Lund and Liljevalchs in Djurgården in Stockholm, will also house ABBA The Museum, Melody Hotel, a restaurant, a bar and a shop. Swedish Music Hall of Fame and ABBA The Museum will open on 7th of May 2013.

Swedish popular music is a part of our cultural heritage and a terraces with a view of the Stockholm inlet. The hotel and the cornerstone for Sweden in international terms. ABBA, Roxette, restaurant are managed by Claes Livijn, who also runs Villa Källhagen The Knife, The Sounds, Max Martin, The Cardigans, First Aid Kit, in Djurgården. Swedish House Mafia and Robyn are just a few of the many artists The building at Djurgårdsvägen 68 that are associated with Swedish music internationally. The need The building, encompassing 5,000 square meters, out of which to gather this rich cultural treasure and connect its history to the 2,000 are the exhibition area, is built by Arcona, who is also the music scene of today is the foundation of the Swedish Music Hall developer and property owner. The building, with a unique exterior of Fame. Swedish Music Hall of Fame will be a musical meeting of massive wood facade and glazed sliding partitions, is designed place, a place where everybody is welcome to be inspired, to learn by Celsing Arkitekter. about the music heritage, to play, to listen or just enjoy the music. Management Music exhibitions Swedish Music Hall of Fame and ABBA The Museum are run and Swedish Music Hall of Fame will show both temporary and perma- owned by leading names within the Swedish music and entertain- nent music exhibitions from 1920 until present day. The perma- ment business. The MD of ABBA The Museum is Mattias Hans- nent exhibitions are: “ABBA The Museum”, “The Story of Swedish son, while Charlotte Wiking is in charge of the Swedish Music Hall Popular Music” and “the Hall of Fame”, which also has given the of Fame. house its name. The exhibitions are interactive and experience- based with images, music, film clips and items. The permanent Financing exhibitions will be supplemented by temporary exhibits, which will The activities in the house (Swedish Music Hall of Fame and ABBA be produced in collaboration with guest curators and representa- The Museum) are primarily financed through admission fees, tives from the music industry. The exhibitions put the spotlight on, donations and sponsors. Other sources of revenue are conferences, and tell the story about, successful Swedish musicians, compos- courses and the shop located in the building. ABBA The Museum ers and bands, as well as musical trends and phenomena. and Swedish Music Hall of Fame are estimated to attract 217 000 Swedish Music Hall of Fame will appeal to a large part of the visitors on a yearly basis. general public with an interest in music, with a special focus on The non-profit foundation Svenska Musikskattens Hus is behind children and teenagers. In addition to the exhibitions, the music of the Swedish Music Hall of Fame. Any profits generated by the today is given a large space through intimate concerts and unique enterprise will be used for education and scholarships that will events connected to current music happenings. support active and dynamic cultural activities within the music area. Svenska PostkodLotteriet supports the foundation Svenska ABBA The Museum Musikskattens Hus with 25 million Swedish kronor. The search for a venue to present ABBA’s amazing story and Partners with a particularly strong collaboration with ABBA The music has been going on for a long time. Swedish Music Hall of Museum are: Clarion Hotels, MasterCard, Spotify, SJ, Stockholm Fame offered the perfect framework and will be the place where Arlanda Airport and Viking Line. Media partners are Aller Media, the visitor will get really close to the band for the first time. The SBS Radio and TV4. museum will present a comprehensive view of the group, from the formation of ABBA, the breakthrough with “Waterloo” in 1974, Press contact: the major world tours, up until the split in 1983. It’s an interactive, Jenny Engström, ByströmBalodis energetic and musical exhibition (more information is available in [email protected] the attached press release). +46 73 041 58 93 Melody Hotel and Restaurant The Melody Restaurant is inspired by a classic, exclusive American steak house. The restaurant seats 80 guests and will open in conjunction with the opening of the Swedish Music Hall of Fame. The hotel is a small, personal “boutique hotel” with 50 rooms. The hotel suites are located on the top floor; all suites have paved