DOCSLIB.ORG

AT&T Small Business Playbook Part 1

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
AT&T Small Business Playbook Part 1 Small Business Social Media Playbook 1 1 | Fullscreen is a leader in social-first entertainment experiences, serving talent and brands through creative, strategy, and marketing that enable growth, engagement, and About monetization of their audiences. Its unique clientele includes over 400 brands and over 2,500 creators and celebrities that Fullscreen and generate more than 7 billion monthly video views across a global network of social channels. Serving a broad range of clients from offices in Los Angeles and New York and with AT&T team members across the country, Fullscreen is a wholly- owned subsidiary of Otter Media, a WarnerMedia company. For more information, visit www.fullscreen.com and follow on social media at @fullscreen. 2 | Part One Developing Social Purpose In this first of our 5-part series, we will set you up for success by working to create the basis of your online social presence. In this section, we will guide you through your first 3 steps to a meaningful online presence: Step 1 - Identify your ideal social media audience. Step 2 - Find your competitive positioning. Step 3 - Develop your tone. 3 3 | Step Identify your ideal social media audience. 1 One Before you do anything, you want to identify your ideal social media audience. These are the people you want to see and interact with your content on social, and the people most likely to want to buy your product or service. This can be as broad as a generation or as specific as Men, 22-27, living in the Northeast, who have an interest in water sports. Determining your ideal social audience is the first step in putting a focused effort on understanding: • Their actions and behaviors • Where they spend their time • How they need you the most • Where you can best meet them online 4 | Step How To - Social Audience Identification 1 One 1. 2. 3. 4. 5. Identify who Consider if this is an Get to the bottom of Use your ideal Meet them in those currently buys your audience you want your customer’s audience’s social places with content product or service. to continue growing core needs. habits as a guide. that will resonate. or if it’s a new group How old are they? you’re hoping to Why would they turn Where do they spend Understanding your What is their life reach. to a small business their time online? ideal social media stage (Married? Kids? rather than a large What are their audience will help you Single and just out of I.e. Your customers one? This will help favorite social create social content college?)? Where do may currently be you finesse platforms? What are that will resonate on they live? What’s their Boomers, but you messaging and time their social a deeper level. household income? want to reach your posts to reach behaviors? What kind Millennials. Millennials audiences when it’s of content do they would become your most relevant. interact with (watch, primary ideal social like, or comment on)? media audience. 5 | Does your audience fit into one of these generations? Gen-Z Millennials Gen-X Boomers 12-22 years old 23-38 years old 39-54 years old 55-73 years old Generation Size Generation Size Generation Size Generation Size 81 Million 95 Million 82 Million 76 Million Events That Have Events That Have Events That Have Events That Have Shaped Them Shaped Them Shaped Them Shaped Them Smartphones, social media, Great Recession, the End of the cold war, the rise Post-WWII optimism, the never knowing a country technological explosion of of personal computing, and Cold War, hippie movement. not at war, and seeing the the internet and social feeling lost between the Spending Habits financial struggles of their media, and 9/11 two huge generations. parents (Gen X). This generational cohort Spending Habits Spending Habits still prefers to use cash, Spending Habits Millennials have less Since they are digitally especially for purchases This generation has seen business loyalty than savvy, Gen X will do some under $5. the struggle of Millennials previous generations. They research and online and has adopted a more prefer to shop product and shopping, but still prefer to fiscally conservative features first and have little do transactions in person. approach. They want to patience for inefficient or avoid debt. poor service. 6 | Step COVID-19 Considerations 1 One Right now, customers are faced with numerous changes as they abandon their day-to-day and take on a new and unfamiliar lifestyle. They’re looking for businesses to embrace three key themes. Humanity Community Comfort Be real and Understand customers’ Customers are looking acknowledge these current state and aim for reassurance that tough times. This will to use social media to everything is going to help your business be drive meaningful be OK. Leverage more human. connections through positivity when talking comments and share to your ideal audience. 7 | Once Upon a Donut Shop IDEAL AUDIENCE: MILLENNIALS Before the shutdown, Once Upon a Donut saw a lot of families and children coming in to get their Sunday morning donuts. Once Upon a Donut wants to branch out to reach a younger audience - millennials and millennial families. The owner knows that millennial families are proponents of supporting small businesses, they’re into treating themselves and they are experts at social media, particularly Instagram (a great foodie destination). 8 | Step Find your competitive positioning 2 Two Before you hone in on your digital persona, it’s important to have an understanding of what types of messaging and content are already being put out by competitors in the social landscape—so you can better stand out and be fully, uniquely you. Once you have a good understanding of the competitive landscape, it’s time to identify your competitive positioning! This will help you create content that feels true and authentic to your business, and your business alone. This positioning could even be the reason you started your business to begin with—because you saw an opportunity in an area that had yet to be explored by someone else. 9 | Step How To - Competitive Analysis 2 Two 1. 2. 3. Identify which of your competitors have Look into which social media platforms they Consider how ofen they are posting. social channels. are on and which they are prioritizing. Consider how ofen they are posting. Are they If your competitors don’t have social channels, Which platforms are they posting the most posting daily? Weekly? Bi-weekly? Is this posting you have the opportunity to lead in the space. content on? Which platforms are they getting cadence working for them from an engagement the most engagement (likes, comments, and standpoint, meaning are customers engaging shares) on? with their posts consistently? 4. 5. 6. Decipher what their social goal is. Evaluate their posts. Take notice of any taglines, catchphrases or hashtags. What messaging are they leaning heavily Do you LIKE their creative? What do you like or towards? Are their posts looking to drive sales dislike about it? Do you feel like it’s helping A lot of times, a business’ tagline is indicative of by linking to their website or using shoppable them reach their goal? how they view their competitive positioning. By posts? Are they looking to build a community? clicking on their most-used hashtags, especially if they are hashtags that business created, you can identify if and how customers are talking about the business. 10 | Step How To - Competitive Positioning 2 Two 1. 2. 3. 4. Think about what is unique How does your business Are any of your competitors How would you communicate about your business. satisfy a customer need? messaging a similar trait? that in one sentence. Is your product offering Why would customers be If so, get more specific. For Think about your answers to completely unique to the compelled to frequent example, if there are two local questions 1 and 2. How would landscape? Has your family your business? What can businesses in a city of chains, you summarize that into one been in business for a long your business provide to you could also leverage the succinct sentence or phrase? time? Are you the only local customers that others fact that you get to know That’s your competitive business in a city of chains? can’t? each customer on a personal positioning. level. 11 | Step COVID-19 Considerations 2 Two Think about how your Consider partnering with Think about if your If so, think about how you business can provide competitors if you can competitive positioning can adjust to be sensitive value on social in these accomplish greater good. is affected by COVID-19. during this time. times, especially if your In times like these, it’s For example, are you For example, if friendliness is competitors aren’t. important to think about known for your fast the backbone of your brand, Is it messaging about the greater good rather service, but now things translate that in-person opening your store an hour than the business benefit. have slowed down? Are friendliness to friendliness early for the elderly? Is it by Partnering not only has the you known for friendliness online by responding to providing easy recipes for potential to have a greater in-store, but now all your comments and posting people to cook while impact, it shows your business is online? inspirational messages to they’re home? Is it about business puts humanity help get your customers providing a fun DIY tie-dye above all else. through the day. tutorial to pass the time? 12 | Once Upon a Donut Shop COMPETITOR EVALUATION Of all of their donut competitors in their community, only two others have social handles.
Load more

Recommended publications
  • Does Crunchyroll Require a Subscription
    Does Crunchyroll Require A Subscription hisWeeping planters. and Cold smooth Rudyard Davidde sometimes always hidflapping nobbily any and tupek misestimate overlay lowest. his turboprop. Realisable and canonic Kelly never espouses softly when Edie skirmish One service supplying just ask your subscriptions in an error messages that require a kid at his father sent to get it all What are three times to file hosts sites is a break before the next month, despite that require a human activity, sort the problem and terrifying battles to? This quickly as with. Original baddie Angelica Pickles is up to her old tricks. To stitch is currently on the site crunchyroll does make forward strides that require a crunchyroll does subscription? Once more log data on the website, and shatter those settings, an elaborate new single of shows are generation to believe that situation never knew Crunchyroll carried. Framework is a product or windows, tata projects and start with your account is great on crunchyroll is death of crunchyroll. Among others without subtitles play a major issue. Crunchyroll premium on this time a leg up! Raised in Austin, Heard is known to have made her way through Hollywood through grit and determination as she came from a humble background. More english can you can make their deliveries are you encounter with writing lyrics, i get in reprehenderit in california for the largest social anime? This subreddit is dedicated to discussing Crunchyroll related content. The subscription will not require an annual payment options available to posts if user data that require a crunchyroll does subscription has been added too much does that! Please be aware that such action could affect the availability and functionality of our website.
    [Show full text]
  • Kristián Néky (FAV, Bakalárské Prezenčné Štúdium)
    Masarykova univerzita Filosofická fakulta Ústav filmu a audiovizuální kultury Kristián Néky (FAV, bakalárské prezenčné štúdium) Stratégie spoločnosti Rooster Teeth v oblasti online video tvorby v rokoch 2003–2019 Bakalárska diplomová práca Vedúci práce: Mgr. Michal Večeřa, Ph.D. Brno 2019 Prehlasujem, že som pracoval samostatne a použil iba tu uvedené zdroje. V Brne dňa 20. 6. 2019 ......................................................... Kristián Néky Ďakujem Mgr. Michalovi Večeřovi, Ph.D. za všetky pripomienky, rady a trpezlivosť, ktoré mi venoval pri vedení tejto bakalárskej práce. Rád by som zároveň poďakoval svojej rodine a najbližším priateľom, ktorí mi boli vždy silnou oporou. OBSAH 1 ÚVOD ............................................................................................................................................... 5 1.1 PROBLEMATIKA ZDROJOV ...................................................................................................... 6 2 MACHINIMA AKO FOLKLÓRNA ANIMÁCIA NA PRELOME STOROČÍ .............................................. 8 2.1 POČIATKY FENOMÉNU MACHINIMA ...................................................................................... 8 2.2 QUAKE A CESTA KINEMATOGRAFIE VIRTUÁLNYCH PRIESTOROV KU ŠIROKÉMU INTERNETOVÉMU PUBLIKU............................................................................................................... 11 2.3 PÔVODNÁ DEMOSCÉNA ....................................................................................................... 16 2.4 POPULARIZÁCIA KINEMATOGRAFIE
    [Show full text]
  • Dave Resume-As of 1-31-19-Short-Edited.Pages
    ! " DAVE EDWARDS Production Design PRODUCTION DESIGN TELEVISION and ONLINE MEDIA Dan Patrick Show At Superbowl 2014-2019 Audience DirecTV/ AT&T Rich Eisen Show At Superbowl 2015-2019 Audience DirecTV/ AT&T Funny Dance Show 2018 E! Ugly Brothers Studios Katherine Ryan Stand Up Special 2018 Netflix Irwin Productions Pamela Pupkin (pilot) 2018 Facebook JMX, LLC. Contender Live Finale 2018 EPIX MGM Love Is Blind 2018 season 1 2018 Netflix Kinetic Content World of Dance seasons 1-3, 2017, 2018 NBC Universal Television Gong Show 2017, 2018 ABC Den of Thieves Shawn Mendes- One Night Only 2018 Apple Music Done + Dusted On The Record- 5 Seconds Of Summer 2018 Apple Music Done + Dusted On The Record- Bebe Rexha 2018 Apple Music Done + Dusted Look Me In The Eye (pilot) 2018 ABC Kinetic Are You The One? Reunion 2018 MTV MTV Challenge Reckoning Reunion 2018 MTV MTV Challenge Champs VS Stars Reunion 2018 MTV MTV MTV Movie and TV Awards PreShow 2018 MTV.com MTV YouTube Live at E3 2015-2018 YouTube Ola Balola, LLC Married at First Sight Reunion 2015-2018 FYI Kinetic Content Boxed (pilot) 2018 FOX FremantleMedia March For Our Lives 2018 streaming Den Of Thieves The Comedy Line Up 2018 Netflix Den Of Thieves Dan Patrick in LA 2015, 2016, 2018 Audience DirecTV Dan Patrick Show At Pebble Beach 2018 Audience DirecTV/ AT&T Dan Patrick Show At Final Four 2018 Audience DirecTV/ AT&T Teen Mom OG Reunion 2018 MTV MTV Challenge Vendetta Reunion 2018 MTV MTV Total Request Late Night 2018 MTV MTV Teen Mom 2 Reunion 2018 MTV MTV Teen Mom Young and Pregnant Reunion 2018
    [Show full text]
  • Evolution of the Video Content Business in the Era of Mobile and Social Networks in the U.S
    Evolution of the Video Content Business in the Era of Mobile and Social Networks in the U.S. Prepared by Orange Silicon Valley SG/OSV April 5, 2016 Orange Silicon Valley | April 5, 2016 1 Contents 4 Key Takeaway 6 Recommendation: 8 Origin of the Big Content Shift 8 1. New Behaviors -> Transitioning from one form of distribution to another 8 The continuous decline of linear TV 10 The Cort Cutters 11 Economics of Content 12 Mobile Mobile Mobile 14 New Content - the rise of the new creators 15 New Content Approach 16 New Monetization Approach 17 US TELCO RESPONSE 19 Rise of New Studios and New Media Companies 29 Telco and Cable Operator Initiatives 34 Conclusions Orange Silicon Valley | April 5, 2016 2 Evolution of the Video Content Business in the Era of Mobile and Social Networks in the U.S. Key Takeaways • Video consumption behaviors are shifting. Live linear TV remains the primary way video content is being consumed but is losing its relevance to over-the-top services such as Netflix, Hulu or Amazon, that are offering consumers access to “Whatever” content they want, “Whenever,” and “Wherever” they want it. • Cracks are appearing in the traditional content distribution model amidst an explosion in mobile-centric content consumption. Content consumption is growing as well as content acquisition cost. • TV is even less relevant to the newer generation of consumers, the millennials (being born from early 1980s to around 2000) and generation Z (being born from early 2000s to 2010), who use primarily smartphones to access video content. • Smartphone users 24 and younger use an average of 6.2 GB of data (cellular and WiFi combined) every month for video streaming versus older smartphone users that use an average of 4.9 GB of data per month.
    [Show full text]
  • 2019 At&T Earnings
    2019 AT&T EARNINGS Investor Briefing No. 306 | OCTOBER 28, 2019 INVESTOR BRIEFING Q3 2019 AT&T EARNINGS Contents 3 Communications Mobility Entertainment Group Business Wireline 7 WarnerMedia Turner Home Box Office Warner Bros. 10 Latin America Mexico Vrio 11 Xandr 13 Financial and Operational Information 28 Discussion and Reconciliation of Non-GAAP Measures INVESTOR BRIEFING Q3 2019 AT&T EARNINGS Communications FINANCIAL HIGHLIGHTS (Puerto Rico and U.S. Virgin Islands wireless and business wireline operations, which are pending divestiture, are reported within Corporate & Other instead of the Mobility and Business Wireline business units. Prior quarters have been recast.) Nj $35.4 billion, down 1.7% year over year due to declines in Entertainment Group and Business Revenues Wireline that were partially offset by gains in wireless service revenues Nj $27.4 billion, down 1.8% year over year reflecting lower Entertainment Group and Mobility Operating Expenses expenses partially offset by increases in Business Wireline Nj $8.0 billion, down 1.4% year over year; operating income margin of 22.7% compared to Operating Income 22.6% in the year-ago quarter MOBILITY Nj $17.7 billion, down slightly year over year due to declines in equipment revenues which were mostly offset by an increase in service revenues ■ Service revenues: $13.9 billion, up 0.7% year over year due to postpaid phone ARPU Revenues growth and prepaid subscriber gains ■ Equipment revenues: $3.8 billion, down 3.5% year over year with continued low postpaid phone upgrade rates Nj $12.0
    [Show full text]
  • Data-Driven Content Strategy Rules for Media Companies Experts on This Topic
    Expert Insights Data-driven content strategy rules for media companies Experts on this topic Janet Snowdon Janet Snowdon is director of IBM M&E with more than 25 years’ experience. Throughout her career, Director, IBM Media and En- she has received numerous accolades, including a tertainment (M&E) Industry Technology and Engineering Emmy Award. She is Solutions also a member of IBM’s Industry Academy. https://www.linkedin.com/in/ janet-snowdon-b160769/ [email protected] Peter Guglielmino IBM Distinguished Engineer and member of IBM’s Industry Academy, Peter Guglielmino leads CTO, Global M&E Industry worldwide responsibility for M&E. In this role, he Solutions develops the architectures that serve as the basis https://www.linkedin.com/in/pe- for media offerings relating to media enabled ter-guglielmino-45118220/ micro-services infrastructures, digital media [email protected] archives, secure content distribution networks, and blockchain technology. Steve Canepa Steve Canepa shapes strategy for video services, cloud and cognitive solutions, and network General Manager, IBM Global virtualization. A member of IBM’s Global Communications Sector and Leadership Team and IBM’s Industry Academy, he Global Industry Managing Direc- is the recipient of three Emmy Awards for tor, Telecommunications, M&E innovation and recognized for his insights in digital Industry Solutions transformation. https://www.linkedin.com/in/ steve-canepa-a70840a/ [email protected] The industry is in the midst of a fundamental shift from the many to the individual. Consumers will dictate how, when, and where they consume media. The queen behind Talking points the content throne Media and telecommunication companies Entertainment companies seldom had a huge need for have an opportunity to capture a slice of data.
    [Show full text]
  • Complete Report
    FOR RELEASE OCTOBER 2, 2017 BY Amy Mitchell, Jeffrey Gottfried, Galen Stocking, Katerina Matsa and Elizabeth M. Grieco FOR MEDIA OR OTHER INQUIRIES: Amy Mitchell, Director, Journalism Research Rachel Weisel, Communications Manager 202.419.4372 www.pewresearch.org RECOMMENDED CITATION Pew Research Center, October, 2017, “Covering President Trump in a Polarized Media Environment” 2 PEW RESEARCH CENTER About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, content analysis and other data-driven social science research. It studies U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and U.S. social and demographic trends. All of the Center’s reports are available at www.pewresearch.org. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. © Pew Research Center 2017 www.pewresearch.org 3 PEW RESEARCH CENTER Table of Contents About Pew Research Center 2 Table of Contents 3 Covering President Trump in a Polarized Media Environment 4 1. Coverage from news outlets with a right-leaning audience cited fewer source types, featured more positive assessments than coverage from other two groups 14 2. Five topics accounted for two-thirds of coverage in first 100 days 25 3. A comparison to early coverage of past
    [Show full text]
  • Directv General Market Channel Lineups
    DIRECTV GENERAL MARKET CHANNEL LINEUPS ™ SELECT Over 145 channels, including local channels (in SD and HD) available in over 99% of U.S. households: 1 ABC | CBS | FOX | NBC | PBS | CW & MyTV PACKAGE (available in select markets). A&E . HD 265 Church Channel . 371 EWTN. 370 Investigation Discovery . HD 285 Pursuit Channel. 604 truTV . HD 246 ABC Family. HD 311 CMT......................... HD 327 Food Network . HD 231 Jewelry Television . 313 QVC......................... HD 317 TV Land . HD 304 AMC......................... HD 254 CNBC........................ HD 355 FOX News Channel. HD 360 Jewish Life Television 2 . 366 QVC Plus . 315 Univision (East) . HD 402 America’s Auction Network. 324 CNN......................... HD 202 Free Speech TV 2 . 348 Lifetime. HD 252 ReelzChannel. HD 238 Uplift. 379 Animal Planet . HD 282 Comedy Central . HD 249 FX .......................... HD 248 Link TV . 375 RFD-TV . 345 USA Network . HD 242 Aqui 3 ............................401 C-SPAN . 350 Galavisión . HD 404 Liquidation Channel . 226 Rocks TV . 263 Velocity (HD only) 2 .............. HD 281 AUDIENCE ® ................... HD 239 C-SPAN2 . 351 GEB America2 ......................363 MAVTV...........................214 Sale. 319 VH1 . HD 335 AXS TV (HD only)2............... HD 340 CTN . 376 GEM Shopping Network . 228 MSNBC . HD 356 Shopping Network . 309 Vme3 ............................440 BabyFirst TV2 ......................293 Daystar . 369 GOD TV2 ..........................365 MTV......................... HD 331 Son Life Broadcasting Network. 344 WE tv. HD 260 BBC America . HD 264 DIRECTV CINEMA Screening Room. .100/125/200 Hallmark Channel . HD 312 MTV2........................ HD 333 Spike. HD 241 WeatherNation. HD 361 BET . HD 329 Discovery. 278 Hallmark Movies & Mysteries (HD only) 2 HD 565 NASA TV 2 .
    [Show full text]
  • Stories for a Global Audience
    T:225 mm C A N A D A T:290 mm + Y O U STORIES Talent and stories that are far reaching. = Canada has a wealth of talent, stunning FOR A locations and many funding options to help create stories that appeal to audiences GLOBAL around the world. Work with Canada and leverage business opportunities that can AUDIENCE take your next project to a new place. Discover more at CMF-FMC.CA Brought to you by the Government of Canada and Canada’s cable, satellite and IPTV distributors. WWW.PRENSARIO.TV WWW.PRENSARIO.TV CMF_20128_Prensario_FP_SEPT13_Ad_FNL.indd 1 2019-09-11 4:34 PM Job # CMF_20128 File Name CMF_20128_Prensario_FP_SEPT13_Ad_FNL.indd Modified 9-11-2019 4:34 PM Created 9-11-2019 4:34 PM Station SOS Daniel iMac Client Contact Emmanuelle Publication Prensario CMYK Helvetica Neue LT Std Designer Shravan Insertion Date September 13, 2019 Production Sarah Ad Due Date September 13, 2019 INKS Account Manager Sarah Bleed 235 mm x 300 mm FONTS PERSONNEL Production Artist Daniel SPECIFICATIONS Trim 225 mm x 290 mm Comments None Safety 205 mm x 270 mm 64x60 WWW.PRENSARIO.TV WWW.PRENSARIO.TV Live: 205 Trim: 225 Bleed: 235 //// COMMENTARY NICOLÁS SMIRNOFF Mipcom: Truth or Dare Prensario International ©2018 EDITORIAL PRENSARIO SRL PAYMENTS TO THE ORDER OF EDITORIAL PRENSARIO SRL OR BY CREDIT CARD. REGISTRO NACIONAL DE DERECHO DE AUTOR Nº 10878 Mipcom 2018 is again the main content event Also through this print issue, you will see ‘the Argentina: Lavalle 1569, Of. 405 of the year, with about 13,000 participants, newest of the newest’ about trends: strategies, C1048 AAK 4,000 buyers and almost 2000 digital buyers.
    [Show full text]
  • AT&T Privacy Policy
    Full Privacy Policy - AT&T People | Planet | Possibilities Page 1 of 31 AT&T Privacy Policy EFFECTIVE JUNE 19, 2020 Your information and your privacy are important — to you and to us. This policy explains how we use your information and how we keep it safe. Most importantly, it explains the choices you can make at any time about how your information is used. When this Policy applies This Privacy Policy (“Policy”) covers the information generated when you use or subscribe to AT&T products, services, apps, websites or networks to which this policy is linked. In the policy, we call them “Products or Services” for short. They include voice, data, video, entertainment, advertising, internet and other products, services and apps. This Policy applies to you and anyone who uses our Products or Services under your account, except where we identify for you that separate AT&T privacy policies or terms and conditions apply. You are responsible for making sure all users under your account understand and agree to this Policy. Click “Learn more” for a description of special circumstances where this Policy may not apply or may apply in addition to other policies. Here are special circumstances where this Policy may not apply, or may apply in addition to other policies: https://about.att.com/csr/home/privacy/full_privacy_policy.html 12/1/2020 Full Privacy Policy - AT&T People | Planet | Possibilities Page 2 of 31 • Some of our Products or Services – for example the AT&T TV app and our FirstNet service – may be covered by their own privacy policies or additional privacy terms and conditions.
    [Show full text]
  • Content Everywhere (2): Securing Canada’S Place in the Digital Future
    Content Everywhere (2): Securing Canada’s Place in the Digital Future White Paper by Duopoly February, 2015 1 1 Table of Contents – Content Everywhere 2 1. Content Everywhere 2: Securing Canada’s Place in the Digital Future Introduction: a. Scope of the White Paper b. 'Videofication' of the Internet Takes Hold c. The Great Unbundling d. Canada Follows Suit e. What’s Different? Note: This paper has been prepared with the input of many entertainment and 2. What are the Major Trends? media industry leaders, listed in Appendix B. The authors thank these a. The US Leads the Way individuals for their contribution to this study. b. OTTs Surging Buying Power c. More Players Jump Into the Digital-First Game Funding for this study was provided by Ontario Media Development d. Smaller Players Pioneer Original Content Corporation, the Canada Media Fund and the Independent Production e. Old Media Races to Catch Up Fund. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the 3. Preliminary Findings From Industry Reviews views of Ontario Media Development Corporation, Canada Media Fund, the Government of Ontario or the Government of Canada, or the Independent 4. Case Studies Production Fund. The funders, the Governments of Ontario and Canada and a. Canada: Annedroids; Out With Dad; Bite on Mondo; CBC ComedyCoup; their agencies are in no way bound by the recommendations contained in b. US: East Los High; Frankenstein MD; Marco Polo this document. c. UK: Ripper Street; Portal; The Crown Version disponible en français dans trends.cmf-fmc.ca/fr 5.
    [Show full text]
  • Chilean Media and Discourses of Human Rights
    Kristin Sorensen Department of Communication and Culture Indiana University Chilean Television and Human Rights Discourse: The Case of Chilevisión In this paper, I am looking at the manner in which Chilean television discusses human rights violations committed during the dictatorship of Augusto Pinochet from 1973 to 1990. During Pinochet’s regime an estimated 3,500 Chileans were “disappeared,” assassinated, or executed, and approximately 300,000 Chileans were detained, tortured, and exiled. This dictatorship constituted a rupture in the nation’s history, which has needed in some way to be addressed by families who suffered the trauma of torture, disappearances, executions, and exile. This historical rupture has needed to be addressed by the nation as well, as it struggles to move from a repressive totalitarian regime to a democracy. Through an intricate interplay of censorship, remembrance, and protest, television has played a key role in structuring how Chileans today conceive of this moment. It is with television’s role in alternately silencing and re-presenting trauma during times of social upheaval and flux, as well as with how audiences respond to these re-presentations, that my paper is expressly concerned. In October of 1998, Pinochet was placed under house arrest in London. Spanish Judge Baltazar Garzón wished to extradite Pinochet to Spain to be tried for human rights violations. This incident opened the floodgates to an international dialogue regarding the role of the international community in holding human rights violators accountable when they cannot be properly judged and punished within their own nations. This event also revived the global community’s awareness of the legacy of Chile’s dictatorship and the lack of progress the country has made in dealing with its recent past.
    [Show full text]