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Planning Context

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Planning Context CHAPTER 3 – PLANNING CONTEXT The City of Allentown and its partners have undertaken a number of planning and implementation measures in recent decades focused on the City’s economic, social, and physical enhancement. Most important with respect to this Historic Preservation Plan is the recently completed Allentown Vision 2030, Comprehensive & Economic Development Plan. This Historic Preservation Plan is being prepared as an implementation element of the comprehensive plan. Allentown Vision 2030, however, is itself based upon several recent planning documents that have been instrumental in guiding the City’s strategies. These include: § Downtown Allentown, Development and Urban Design Plan (2014) § Hamilton Street Historic Resource Survey (2020) § Upside Allentown, Safe and Healthy Neighborhoods (The Center City Initiative) (2014/2016) § Connecting Jordan Heights: Action Strategies for Neighborhood Revitalization (2009) § Community and Economic Development’s Five-Year Consolidated Plan, FY 2020 to FY 2024 Chapter 3 provides planning conteXt for the Historic Preservation Plan by briefly reviewing each of these plans with respect to City priorities and how the plans relate to historic preservation interests. The chapter also identifies the key strategies outlined in Allentown 2030 and their emphasis upon neighborhood character and revitalization. Subsequent chapters of the Historic Preservation Plan use these strategies as the basis for recommendations to strengthen historic preservation in City policies and programs and with respect to the character of specific areas of the City. HISTORIC PRESERVATION PLAN 3-1 CHAPTER 3 DOWNTOWN ALLENTOWN The Downtown Allentown Development and Urban Design Plan was prepared in 2014 to guide how future downtown investment related to the City’s Neighborhood Improvement Zone (NIZ) should be implemented to effectively leverage the City’s assets. Enacted in 2009, the NIZ has been the vehicle for implementation of a large number of significant projects, redeveloping, transforming, and revitalizing Center City Allentown. Since 2014, proposed new projects are required to be in conformance with the Downtown Allentown Development and Urban Design Plan. Downtown Allentown provides recommendations and identifies initiatives in the areas of land use, urban design, transportation, and infrastructure that will do the most to build upon downtown’s momentum. The plan is organized as a set of recommendations to City boards, commissions, and other key stakeholders and leadership for their consideration, to inspire and guide further implementation actions. The Vision Principles for Downtown Allentown include: § An economically competitive engine supporting a prosperous city and region, § Supporting great quality of life in neighborhoods in and around downtown, § An outstanding destination for culture and entertainment, § A place designed for people, § Expressing Allentown’s unique identity, creativity, and geography through a mix of historic and contemporary design. With respect to Center City Allentown’s unique identity, the plan aims to keep historic buildings “valuable and beautiful with contemporary uses where feasible while embracing new buildings that boldly respond to current needs and ideas and respect traditional design contexts.” This Historic Preservation Plan emphasizes the role of authentic historic buildings in creating Center City’s unique identify, urban character, and quality of life. The plan outlines siX basic themes to guide implementation: Living Downtown—Proactively encourage downtown housing development, Growing Jobs—Connect residents with employers and educational opportunities, Walkable Connections—Connect downtown and neighborhoods with walkable streets and development, Community Places—Keep major streets and activity centers safe, inviting, and fun centers for community activity and services Efficient Parking—Use parking efficiently and strategically to encourage high quality development and public spaces, Focused Management—Expand downtown activity and investment through efficient, coordinated management. 3-2 CITY OF ALLENTOWN executive summary PLANNING CONTEXT Principal opportunity sites for real estate reinvestment New development Rehabilitation of existing building Recent NIZ-supported development P Public parking structure P Private parking structure Prime development sites identified These sites, including surface parking lots, underutilizedin Downtown Allentown buildings that can be rehabilitated,, including and auto-orientedprimary development, existing historic buildings have a relatively strong potential for redevelopment over a ten to twenty year planning horizon. These sites are identified for planning purposes only and their inclusion does not imply that redevelopment will occur in the near future identified for rehabilitation by the plan.or that the property owner has interest in doing so. Downtown Allentown is an eXcellent document that provides guidance to Center City’s successful revitalization. Most importantly, it outlines strategies and recommendations for activating the streetscape and making Center City a vital, exciting place to be. DEVELOPMENT AND URBAN DESIGN PLAN 11 The plan provides guidance in several areas of action. First, it identifies Center City’s prime redevelopment sites appropriate for use of the NIZ. Since the plan’s publication, many of these sites have been successfully redeveloped in accordance with the plan. For each site, the plan outlines (a) the preferred use of the site (office, retail, housing, parking, etc.); (b) design priorities for the project’s physical form, character, and performance; and (c) general recommendations for implementation. Second, the plan strongly recommends diversification of land use in Center City. It emphasizes the need for new housing downtown and includes a housing market study providing data to encourage development interest. The plan demonstrates how and where new large scale urban housing projects should be implemented. Third and most significantly, the plan outlines key guidelines and recommendations for urban design in the physical implementation of projects. Guidelines are provided for the design of new buildings, streetscapes, retail frontages, and public spaces. In each case, the design guidelines seek to create vibrant, active, pedestrian oriented, and visually interesting places that will activate Center City and attract residents and visitors. The downtown plan identifies four centers of activity areas along Hamilton Street: the Library (west end), PPL Plaza, Center Square, and Arts Park. Its physical design guidelines are organized to be appropriate to downtown’s Primary MiXed-use Corridors, Secondary Mixed-use Corridors, and Neighborhood Transition areas as well as to Center City’s different street types. HISTORIC PRESERVATION PLAN 3-3 framework CHAPTER 3 C. APA Northeast Lot (121 N. 7th Street) RECOMMENDED Housing with ground level retail LAND USE > 25 to 35 housing units Turner PROGRAM > 2,000 to 5,000 square feet retail Northeast Lot DESIGN > Front and side facade stepbacks per building massing guidelines PRIORITIES > Facade components with a variety of scales such as bay windows, balconies, and areas of N. 7th distinct material changes > Vertical facade breaks at regular intervals to mitigate long horizontal building scale Linden > Ground floor retail/active uses (shops, cafe seating, lobby, info displays) > Minimize blank walls > Landscape buffer between building site and LANTA bus facility to the south > Service and parking access in rear from Church Street POTENTIAL Verify opportunity to accommodate the existing parking in another appropriate APA or private IMPLEMENTATION parking facility (or replace on-site). Issue RFP to developers, referencing these guidelines and MECHANISMS the downtown plan as a whole. Review responses and select a developer if one adequately Not intended to prescribe use or design meets criteria. The Northeast Lot can complement other larger redevelopment sites along the 7th Street corridor to help create a continuous edge of ground floor retail space and high-value upper-floor development linking established retail areas further north with Hamilton Street to the south. The site, being small for framework ofce use and outside of the NIZ, is likely best suited for housing or a small hotel with ground floor retail. Redevelopment of this site would substantially help connect downtown and neighborhoods to the north. I. City Center 6 site (Hamilton Street near Fountain Street) RECOMMENDED > 60,000 to 100,000 square feet office (or alternative uses) 46 DOWNTOWN ALLENTOWNLAND USE > 10,000 to 15,000 square feet retail PROGRAM City Center 6 Hamilton DESIGN > Facade stepbacks per building massing guidelines with material changes or other elements to PRIORITIES diminish presence of floors above the height of context buildings > Distinctive architectural contribution to Allentown’s skyline > Ground level retail along Hamilton Street > Landscaped setback of at least three feet for ground floor housing units with direct entrances from the sidewalk to individual units > Service and parking access preferably in rear from Maple Street Apply these design standards as part of ANIZDA and City review of development proposals for POTENTIAL Walnut IMPLEMENTATION the site MECHANISMS Not intended to prescribe use or design City Center Lehigh Valley’s anticipated City Center 6 site, located in the NIZ, should play a pivotal role catalyzing renewed investment and activity to Hamilton Street’ s 900 block
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