Rrmbro2016(Tiled).Pdf

Dear Event Organizers: FACULTY

We invite you to join us at the Road Race Management Race Directors’ HEIDI ABEGG Meeting and Trade Exhibit. We have maintained the same high standards Senior Counsel Webster, Chamberlain & Bean; clients include RRCA, Credit Union Cherry since 1983, when we “invented” the Race Directors’ Meeting. While we are Blossom, PRRO. Former cross-country and imitated, there is only one Road Race Management Race Directors’ Meeting track athlete at Valparaiso. – join us and see the diff erence and why we remain the best resource for JEFF DARMAN event organizers. Director, ACLI Capital Challenge; RRM Marketing Director, Past President RRCA; Take advantage of this opportunity to upgrade and improve your event. Former Sports Marketing Director, Moving Learn, talk, socialize, debate and exchange ideas with other race offi cials. Comfort and consultant to Running Times; Network with event directors, sponsors, national running media, sports Member, IAAF Road Running Commission organization offi cials and vendors. Learn how to cope with new challenges MIKE COLEMAN Former executive at Active Network and and how to improve your event year aft er year. Eventbrite; Running USA Board Member; All Join us on the waterfront in St. Petersburg, FL (20 miles from Tampa American at South Dakota State University Airport). SUSAN HARMELING Executive Director, Publix Gasparilla Distance We off er an excellent room rate of $199 at this 4-diamond resort. Join the Classic; Former Account Executive, Tampa many race committees that reward committee members with a trip to Convention Center this meeting. It’s a great way to give key volunteers or staff a special HAWI KEFLEZIGHI One of the top agents in the running industry. treat while educating and rejuvenating them for next year’s event. Undergraduate and JD from UCLA; served We promise another excellent program. In addition, the meeting off ers you the as team manager for famed UCLA basketball opportunity to visit our many exhibitors and to network in a casual atmosphere. team. Named one of the 50 most infl uential people in running by Runner’s World Hope to see you November 10, at the MarathonGuide.com/ DAVE MCGILLIVRAY Publix Gasparilla Distance Classic Welcome Reception and at Director, BAA Boston Marathon; President, the two days of meeting sessions and social activities that follow. DMSE Sports, Director; TD Beach to Beacon 10k, New Balance Falmouth Road Race Sincerely, KEITH PETERS Former Executive Director, Council for Jeff Darman Phil Stewart Responsible Sports; PR Consultant; Former Meeting Coordinator President Nike Executive (PR, Sports Marketing, Road Race Management Road Race Management Running); Coordinator, Cascade Runoff ; Media Coordinator, Credit Union Cherry Register now attendance is limited. Blossom JAN SEELEY Director, Christie Clinic Illinois Marathon; TAKE ADVANTAGE OF THE SPECIAL FIVE FOR FOUR OFFER former publisher Marathon and Beyond, four- Any race committee, club or company that registers four people by October 19 may register year member US National Field Hockey Team a fi ft h person free. Payment and fi ve registrations must be transmitted together by October 19 PHIL STEWART President, Road Race Management; Co-author, (All registrants must be members or staff of the same event or organization). “Organizing Running Events; Director, Credit Union Cherry Blossom Ten Mile; Vice- www.rrm.com President, PRRO; Race Announcer for many prominent national events SEAN RYAN PRESENTING 2015 attendees: Eventbrite Motiv Sports Director, Fall 50; and many other races, Former EventHui SPONSORS A4 MPA Event Graphics Director, Cellcom Green Bay Marathon events.com ACLI Capital Challenge MTEC Results Ashworth Awards Expert Brand Active Network Mylaps emediagroup Faxon Law New Haven Road AJC Peachtree Road Race Nicholas Hill Group, Inc RRCA Certiﬁ ed Race Director Heatsheets® Race AJC Peachtree Road Race OMNi Apparel Leslie Jordan Gameface Media Continuing Education Credits Always Advancing Operation Warm Gasparilla Distance Classic (CECs) MarathonFoto Annapolis Running Classic Orbiter Timing System Association MarathonGuide.com Anthem Half Marathon Outside Interactive Road Runner’s Club of America CEC’s can Giddy Up Productions, LLC Orbiter Timing System Applied Materials Silicon Valley Peachtree City Classic be earned at the Road Race Management GLIRC Publix Gasparilla Turkey Trot Pic2Go USA Race Directors’ Meeting (16 CEC’s Good Time Sports Company Distance Classic Ashworth Awards Pikes Peek 10 K per year can be earned at our meeting). GoteborgsVarvet Half Marathon Aspire 10K Prairie Fire Marathon To maintain RRCA Race Director haku Atlanta Track Club PRRO certifi cation, race directors are required SUPPORTING Heatsheets Bermuda Marathon & Half Queen City Marathon to achieve 20 hours of Continuing SPONSORS Hightech Signs Marathon Race for Every Child Educational Credits over a four year period Ho Ho Ho, Brewery Run Electric City Printing BibRave.com Race IT at the RRM meeting, RRCA Convention imATHLETE Gatorade Endurance BKB Ltd Race Mangement Solutions or other RRCA approved venues. Innovative Timing Systems, LLC Boilermaker Road Race Race Partner iRewind Boston Athletic Association race result iTaB Boston Marathon Race Roster Simmco Data Systems CONTRIBUTING J&A Running Championship Racing, LLC RaceEntry.com Sioux Falls Marathon SPONSORS JBSports Chevron Houston Marathon RaceJoy Spinhead Media, Inc Active Network Leslie Jordan, Inc ChronoTrack RacePartner SymbolArts Lilac Bloomsday Run Runsignup Colfax Marathon Races2Run Terri Marlin M3S Sports Council for Responsible Sport Realbuzz Group TicketSocket Manchester Road Race Crawlin Crab Half Marathon RetroRunning Weekend Tidewater Striders Marathon Printing, Inc Credit Union Cherry Blossom Rexburg Recreation Trudy Marshall MarathonFoto CrowdTorch Department Up & Running LLC MarathonGuide.com Delaware Marathon Road Race Management USATF Marcum Workplace Challenge DMSE Sports RRCA USATF Masters LDR Maxwell Medals & Awards Electric City Printing Run to Remember Virtual Event Bags Montgomery County Road emedia Group Running Alliance Sport Why Racing Events Runners Endurance Marketing, Inc Running USA World's Best 10K Morgantown Marathon RunSignUp Yuengling Shamrock Marathon

Road Race Managemen Race Directors’ Meeting 110 East State Street, Suite 15 Kennett Square, PA 19348

RACE DIRECTORS’ MEETING AND TRADE EXHIBIT The Vinoy® renaissance St. Petersburg resort and golf club St. Petersburg, fl November 10-12, 2016 Printed on 30% pc recycled paper using vegetable based ink. Road Race Management race directors’ Meeting and Trade exhibit

The Vinoy® renaissance St. Petersburg

resort and golf club

St. Petersburg, fl

., November 10-12, 2016 .,

CELEBRATING 33 YEARS OF BEST PRACTICES ., Dear Event Organizers: FACULTY

We invite you to join us at the Road Race Management Race Directors’ HEIDI ABEGG Meeting and Trade Exhibit. We have maintained the same high standards Senior Counsel, Webster, Chamberlain & Bean; clients include RRCA, Credit Union since 1983, when we “invented” the Race Directors’ Meeting. While we are Cherry Blossom, PRRO. Former cross-country imitated, there is only one Road Race Management Race Directors’ Meeting and track athlete at Valparaiso. – join us and see the diff erence and why we remain the best resource for JEFF DARMAN event organizers. Director, ACLI Capital Challenge; RRM Marketing Director, Past President RRCA; Take advantage of this opportunity to upgrade and improve your event. Former Sports Marketing Director, Moving Learn, talk, socialize, debate and exchange ideas with other race offi cials. Comfort and consultant to Running Times; Network with event directors, sponsors, national running media, sports Member, IAAF Road Running Commission organization offi cials and vendors. Learn how to cope with new challenges MIKE COLEMAN Former executive at Active Network and and how to improve your event year aft er year. Eventbrite; Running USA Board Member; All Join us on the waterfront in St. Petersburg, FL (20 miles from Tampa American at South Dakota State University Airport). SUSAN HARMELING Executive Director, Publix Gasparilla Distance We off er an excellent room rate of $199 at this 4-diamond resort. Join the Classic; Former Account Executive, Tampa many race committees that reward committee members with a trip to Convention Center this meeting. It’s a great way to give key volunteers or staff a special HAWI KEFLEZIGHI One of the top agents in the running industry. treat while educating and rejuvenating them for next year’s event. Undergraduate and JD from UCLA; served We promise another excellent program. In addition, the meeting off ers you the as team manager for famed UCLA basketball opportunity to visit our many exhibitors and to network in a casual atmosphere. team. Named one of the 50 most infl uential people in running by Runner’s World Hope to see you November 10 at the MarathonGuide.com/ DAVE MCGILLIVRAY Publix Gasparilla Distance Classic Welcome Reception and at Director, BAA Boston Marathon; President, the two days of meeting sessions and social activities that follow. DMSE Sports; Director, TD Beach to Beacon 10k and New Balance Falmouth Road Race Sincerely, KEITH PETERS Former Executive Director, Council for Jeff Darman Phil Stewart Responsible Sport; PR Consultant; Former Meeting Coordinator President Nike Executive (PR, Sports Marketing, Road Race Management Road Race Management Running); Coordinator, Cascade Runoff ; Media Coordinator, Credit Union Cherry Register now, attendance is limited. Blossom JAN SEELEY Director, Christie Clinic Illinois Marathon; TAKE ADVANTAGE OF THE SPECIAL FIVE FOR FOUR OFFER former publisher Marathon and Beyond; four- Any race committee, club or company that registers four people by October 19 may register year member US National Field Hockey Team a fi ft h person free. Payment and fi ve registrations must be transmitted together by October 19 PHIL STEWART President, Road Race Management; Co-author, (All registrants must be members or staff of the same event or organization). Organizing Running Events; Director, Credit Union Cherry Blossom Ten Mile; Vice- www.rrm.com President, PRRO; Race Announcer for many prominent national events SEAN RYAN PRESENTING 2015 attendees: EventHui MPA Event Graphics Director, Fall 50; and many other races; Former SPONSORS A4 events.com MTEC Results Director, Cellcom Green Bay Marathon Ashworth Awards ACLI Capital Challenge Expert Brand Mylaps emediagroup Active Network Faxon Law New Haven Road Nicholas Hill Group, Inc Race OMNi Apparel RRCA Certiﬁ ed Race Director Heatsheets® AJC Peachtree Road Race Always Advancing Gameface Media Operation Warm Continuing Education Credits Leslie Jordan Gasparilla Distance Classic Orbiter Timing System Annapolis Running Classic (CECs) MarathonFoto Anthem Half Marathon Association Outside Interactive MarathonGuide.com Applied Materials Silicon Valley Giddy Up Productions, LLC Peachtree City Classic Road Runner’s Club of America CEC’s can Orbiter Timing System Turkey Trot GLIRC Pic2Go USA be earned at the Road Race Management Publix Gasparilla Ashworth Awards Good Time Sports Company Pikes Peek 10K Race Directors’ Meeting (16 CECs Distance Classic Aspire 10K GoteborgsVarvet Half Marathon Prairie Fire Marathon per year can be earned at our meeting). Atlanta Track Club haku PRRO To maintain RRCA Race Director SUPPORTING Bermuda Marathon & Half Heatsheets Queen City Marathon certifi cation, race directors are required SPONSORS Marathon Hightech Signs Race for Every Child to achieve 20 hours of Continuing BibRave.com Ho Ho Ho, Brewery Run Race IT Educational Credits over a four year period Electric City Printing BKB Ltd imATHLETE Race Mangement Solutions at the RRM meeting, RRCA Convention Gatorade Endurance Boilermaker Road Race Innovative Timing Systems, LLC race result or other RRCA approved venues. Boston Athletic Association iRewind Race Roster Boston Marathon iTaB RaceEntry.com CONTRIBUTING Championship Racing, LLC J&A Running RaceJoy Sioux Falls Marathon SPONSORS Chevron Houston Marathon JBSports RacePartner Spinhead Media, Inc Leslie Jordan, Inc Races2Run SymbolArts Active Network ChronoTrack Colfax Marathon Lilac Bloomsday Run Realbuzz Group Terri Marlin Runsignup Council for Responsible Sport M3S Sports RetroRunning Weekend TicketSocket Crawlin Crab Half Marathon Manchester Road Race Rexburg Recreation Tidewater Striders Credit Union Cherry Blossom Marathon Printing, Inc Department Trudy Marshall CrowdTorch MarathonFoto Road Race Management Up & Running LLC Delaware Marathon MarathonGuide.com RRCA USATF DMSE Sports Marcum Workplace Challenge Run to Remember USATF Masters LDR Electric City Printing Maxwell Medals & Awards Running Alliance Sports Virtual Event Bags emedia Group Montgomery County Road Group Why Racing Events Endurance Marketing, Inc Runners Running USA World's Best 10K Eventbrite Morgantown Marathon RunSignUp Yuengling Shamrock Marathon Motiv Sports Simmco Data Systems Road Race Managemen Race Directors’ Meeting 110 East State Street, Suite 15 Kennett Square, PA 19348

The Vinoy® renaissance St. Petersburg

resort and golf club

St. Petersburg, fl

., November 10-12, 2016 .,

CELEBRATING 33 YEARS OF BEST PRACTICES ., Annual Race Directors’ Comments on the Road Race Management“ Meeting Meeting “The Road Race Management Meeting is the and Trade meeting you should attend if you want to get close and intimate with other leaders in our industry and Exhibit walk away with a WOW! We attend each year with some great take aways.” The Vinoy® – Amy Frostick, Co-Race Director, J&A Racing Renaissance St. “The RRM Annual RDs’ Meeting has become a Petersburg Resort must-attend on my calendar. It’s the one conference and Golf Club in the country that is guaranteed to have first- rate speakers covering timely and pertinent topics St. Petersburg, FL specifically aimed at the business and art of staging November 10-12, road races. There’s no fluff – just solid and practical information that a Race Director can take home and 2016 immediately put to good use.” – Brant Kotch, Director, Chevron Houston Marathon

2:30pm – 3:30pm Detecting and Dealing with Cheaters “Every year I learn more.” Schedule ■ How are events handling course cutters, “mules,” – Rafael Acosta, Director, World’s Best 10K Thursday, NOVEMBER 10 number swappers and sellers? How do events detect them? How can technology help through the use of “Having attended Road Race Management’s Annual 2:30pm – 5:45pm Packet Pickup transponders at checkpoints to monitor pace? Should Race Directors’ Meetings over the years, I can easily 2:30pm – 6:00pm Trade Exhibit information about cheaters be shared among races? say that it is a “must” on any event manager’s 6:00pm - 7:15pm MarathonGuide.com/Publix Sad, but cheating is now more prevalent and it is a schedule. The small investment in fees, hotel and Gasparilla Distance Classic Welcome necessity for event directors to have a plan to thwart travel are more than offset by the economic benefits Reception – (includes MarathonFoto/ cheaters. derived. Road Race Management “Race Faculty: Dave McGillivray – Creigh Kelley, BKB Ltd. Director of the Year” Award, Moderator: Phil Stewart presented by Electric City Printing) “Thanks for a great conference last week. I really 3:30pm – 4:00pm Trade Exhibit Break enjoyed the experience, both the seminars and the 4:00pm – 5:00pm Vendor Relationships friday, NOVEMBER 11 networking” ■ 8:00am – 8:55am Heatsheets® Continental Breakfast How do experienced event directors deal with keep- – Joy Dubin Grossman, Youth Director, RunVermont 8:00am – 6:00pm Trade Exhibit ing and evaluating their vendor relationships? When should an event change? How important is pricing “I always find it extremely educational, beneficial 8:15am – 9:00am Packet Pickup versus the relationship and reliability? How do you and fun to attend the RRM conference. Nobody but 9:00am – 9:10am Welcome choose vendors—by RFP’s, word of mouth, trade nobody knows that much about this business that 9:10am – 10:10am 3-D Site Planning shows? What are the benefits of long-term relation- they couldn’t learn from attending the Conference. ■ A practical guide for the use of visual planning software ships? What happens when vendor staff changes? Are Whatever the total expenditure is to attend, you earn to facilitate event diagrams, maps and general logistics there some categories for which relations matter more? back and then some in learning cost saving measures set up, including offering guidance for “third parties” What is the impact of local versus non-local relation- and revenue producing techniques!” (staff, board members, vendors, sponsors, volunteers). ships and does that impact only certain categories of – Dave McGillivray, Director, BAA Boston Marathon, Learn about Sketch, Pro, 3D Warehouse, Google Earth vendors? How do you deal with community pressures TD Beach to Beacon 10 K Road Race and more. to use local? “I find this conference to be a very effective and Faculty: Sean Ryan Faculty: Susan Harmeling Moderators: Jeff Darman and Phil Stewart efficient way for me to stay current with the latest Moderators: Jeff Darman and Phil Stewart 10:10am – 10:30am Publix Gasparilla Distance Classic knowledge and trends in the world of running.” 5:00pm – 6:00pm Ashworth Awards Race Directors’ Coffee Break – James Balcome, Director, Manchester Road Race Reception in Conjunction with the 10:30am – 11:35am Event Anatomy Trade Exhibit “The Road Race Management Race Directors’ ■ The session is designed to dissect an event, in this case ■ Talk with exhibitors of awards, competitor numbers, Annual Conference is a great way to learn more the Christie Clinic Illinois Marathon weekend. Its signs and banners, timing products, apparel, running about the nuts and bolts of organizing a running director will talk about the good and bad times and chal- organizations, online registration, apps, social media event. There isA LWA Y S some very valuable lenges over the years, ranging from race growth, sponsor companies and more. It’s a relaxed opportunity to information or ideas that I take away from each of gains and losses, and volunteers, to the basics of how she meet fellow race directors, the faculty and exhibitors the speakers…” manages everything from registration to awards. This in an informal atmosphere. – Tracey Russell, CEO, Skechers Performance LA Marathon community-oriented event continues to flourish and 6:00pm – 8:15pm MarathonGuide.com Keynote tackle new challenges. How does this event continue Dinner “After not being able to attend for a few years, I was to build the brand, fulfill its mission and interact with ■ Hawi Keflezighi is one of the sport’s leading agents. reminded last year how beneficial this meeting is in the community and its major sponsor? How is the event A UCLA-trained attorney, he became the agent for the running community. The topics are designed to structured (board, staff ) to operate efficiently? his brother, Meb, soon after the 2004 Olympics. His address issues facing us all, providing insight on how Faculty: Jan Seeley agency now represents well over a dozen prominent to deal with concerns and how to make our events Moderator: Phil Stewart athletes. Runner’s World named him one of the 50 the best they can possibly be. One always comes away 11:35am – 11:55am Gatorade Endurance Break most influential people in running. with several nuggets, and just being around like 11:55am – 12:55pm Current Legal Issues Hawi will reflect on the state of the “front end” of the minded people is a joy.” ■ A look at music licensing, transgender issues, apparel sport including the value of elite athletes, Americans – Steven L. Jones, Board Member, Lilac Bloomsday infringements, sales tax issues, use of independent con- and non-Americans. He will analyze why Meb retains You and Phil did an outstanding job with this year’s tractors in lieu of staff, ADA issues, lotteries, and when such popularity along with some “old timers” such as conference. I have never been around a nicer group to fight and when to fold. Bill Rodgers and Joan Samuelson. of people. I learned, listened, I was inspired. Thank Faculty: Heidi Abegg The dinner concludes with the announcement and Moderators: Jeff Darman and Phil Stewart you for your efforts. Look forward to next year’s presentation of the MarathonFoto/Road Race Man- conference. 12:55pm – 2:30pm Lunch Break and Trade Exhibit Visits agement Lifetime Achievement Award. – Wayne Kursh, President, Races2Run

“I’ve now attended several of the Road Race saturday, NOVEMber 12 crisis be best handled? What are the risks associated Management Conferences and each time I’ve been with websites, Twitter accounts, Facebook, etc. Are 8:30am – 9:00am Breakfast Snacks and Publix pleased with the new and relevant information I’ve Gasparilla Distance Classic Coffee event audits feasible? What proactive steps should taken away.” Break events be taking? – Iris Simpson Bush, Executive Director, 8:30am – 11:30pm Trade Exhibit Faculty: Keith Peters Flying Pig Marathon Moderator: Phil Stewart 9:00am – 10:00am How to Make Sense of Technology Offerings 11:30am Trade Exhibit Closes “I had a great time....it felt like a college reunion. The sessions were among the best I’ve heard.” ■ We want to help events cut through the clutter in an objective fashion. With so many companies doing so – John Conley, President, Conley Sports Productions and former Director, Austin Marathon. many different things, event directors are besieged and FAQ bewildered. For some there is a tendency to simply Q. Why don’t you offer online registration? “The Road Race Management Meeting is an pull down the blinds because it is such overload. The important opportunity for race directors to network We are fans of the many online registration intense competition among various companies is un- A. and learn about emerging trends.” precedented. vendors who offer a superb and needed service to What are the benefits of and the boundaries between the industry. Given that we keep our meeting size – Jean Knaack, RRCA Executive Director traditional online registration, the timing and scor- to 200, we find it has been very beneficial to offer personal assistance to registrants and exhibitors “Road Race Management is an opportunity to ing companies, social media services and apps? Some educate, recharge, and network with your peers. companies are moving in the direction of becoming as they select the best options for themselves and key race officials. Forms are online and can be It does so by providing the Race Directors with a suppliers of everything from photo services to bibs to treasure chest full of event information which is more t-shirts. What are the pros and cons of a one-stop solu- mailed or emailed to us of course and we accept credit cards. Particularly for new attendees, we valuable than gold!” tion versus continuing to deal with different vendors – Rick Nealis, Director, Marine Corps Marathon directly? have found they appreciate being able to speak to us and decide what works best and is most cost Faculty: Mike Coleman “I just wanted to let you know that I thought this was effective, particularly if more than one member of Moderators: Jeff Darman and Phil Stewart another excellent conference! The presenters were their race committee is planning to attend. We also 10:00am – 10:25am Gatorade Endurance/Trade Exhibit engaging… the topics very current and extremely field many questions asking about our publications, Break useful. A job very well done by all!” program, hotel and airport transportation. 10:25am – 11:25am Cyber Security for Events – Mindy Davidson, Director, Marcum Workplace Challenge; ■ If a registration system were hacked, how would an event Again the process is easy; fill out our printed or Vice President, Greater Long Island be impacted? What would be the responsibility of the online registration form (fillable online) and mail Running Club event and the registration provider? How would the with payment OR send a pdf with credit card form. Registration Return this form with your check to: Please Print Clearly ” Road Race Management • Race Directors’ Meeting • c/o Jeff Darman, 110 East State Street • Suite 15 • Kennett Square, PA 19348 Name: 610-925-1976 • [email protected] Address: Registration less a $45 processing fee is refundable if cancellation is received in writing prior to October 5, 2016. Road Race Management, Inc. is not liable for City: State: Zip: Country: registrant travel delays or inability to attend caused by weather, airline delays or other conditions, and reserves the right to refuse registrations. Registration is Affiliation, Event/Other: limited, so register early. Position: Fees Day Phone: May we publish ❏ Yes ❏ No (add $80 late fee after October 12) ❏ $730 (Road Race Management Members) E-mail: May we publish ❏ Yes ❏ No ❏ $830 (Others)* Enclosed is $ ❏ $848 (Registration and check one: ❏ one-year membership or ❏ renewal)* (Make checks payable to Road Race Management) ❏ $825 (Member Registration and copy of Organizing Running Events) U.S. funds from a U.S.-based bank only. ❏ I would like a vegetarian meal ❏ $805 (Member Registration and copy of Running Industry Resource Hotel: Directory) Special rate of $199* available to RRM Meeting attendees (must reserve by October 19 for special rate) Note: Add $17 for overseas membership and $18 for overseas delivery of publications. Vinoy® Renaissance St. Petersburg Resort and Golf Club To pay by credit card, contact Jeff Darman (610-925-1976)* • [email protected] 501 5th Ave., NE, St. Petersburg, FL 33701 • 800.228.9290 • 727.894.1000 *Join RRM now and save $100 per registration (Mention Road Race Management Meeting). Registration is limited to the first 200 and closes November 4 – no registration on site. * Join Marriott Rewards for free in-room Wi-Fi Annual Race Directors’ Comments on the Road Race Management“ Meeting Meeting “The Road Race Management Meeting is the and Trade meeting you should attend if you want to get close and intimate with other leaders in our industry and Exhibit walk away with a WOW! We attend each year with some great take aways.” The Vinoy® – Amy Frostick, Co-Race Director, J&A Racing Renaissance St. “The RRM Annual RDs’ Meeting has become a Petersburg Resort must-attend on my calendar. It’s the one conference and Golf Club in the country that is guaranteed to have first- rate speakers covering timely and pertinent topics St. Petersburg, FL specifically aimed at the business and art of staging November 10-12, road races. There’s no fluff – just solid and practical information that a Race Director can take home and 2016 immediately put to good use.” – Brant Kotch, Director, Chevron Houston Marathon

2:30pm – 3:30pm Detecting and Dealing with Cheaters “Every year I learn more.” Schedule ■ How are events handling course cutters, “mules,” – Rafael Acosta, Director, World’s Best 10K ThurSday, NOVeMBer 10 number swappers and sellers? How do events detect them? How can technology help through the use of “Having attended Road Race Management’s Annual 2:30pm – 5:45pm Packet Pickup transponders at checkpoints to monitor pace? Should Race Directors’ Meetings over the years, I can easily 2:30pm – 6:00pm Trade Exhibit information about cheaters be shared among races? say that it is a “must” on any event manager’s 6:00pm - 7:15pm MarathonGuide.com/Publix Sad, but cheating is now more prevalent and it is a schedule. The small investment in fees, hotel and Gasparilla Distance Classic Welcome necessity for event directors to have a plan to thwart travel are more than offset by the economic benefits Reception – (includes MarathonFoto/ cheaters. derived. Road Race Management “Race Faculty: Dave McGillivray – Creigh Kelley, BKB Ltd. Director of the Year” Award, Moderator: Phil Stewart presented by Electric City Printing) “Thanks for a great conference last week. I really 3:30pm – 4:00pm Trade Exhibit Break enjoyed the experience, both the seminars and the 4:00pm – 5:00pm Vendor Relationships friday, NOVeMBer 11 networking” ■ 8:00am – 8:55am Heatsheets® Continental Breakfast How do experienced event directors deal with keep- – Joy Dubin Grossman, Youth Director, RunVermont 8:00am – 6:00pm Trade Exhibit ing and evaluating their vendor relationships? When should an event change? How important is pricing “I always find it extremely educational, beneficial 8:15am – 9:00am Packet Pickup versus the relationship and reliability? How do you and fun to attend the RRM conference. Nobody but 9:00am – 9:10am Welcome choose vendors —by RFP’s, word of mouth, trade nobody knows that much about this business that 9:10am – 10:10am 3-D Site Planning shows? What are the benefits of long-term relation- they couldn’t learn from attending the Conference. ■ A practical guide for the use of visual planning software ships? What happens when vendor staff changes? Are Whatever the total expenditure is to attend, you earn to facilitate event diagrams, maps and general logistics there some categories for which relations matter more? back and then some in learning cost saving measures set up, including offering guidance for “third parties” What is the impact of local versus non-local relation- and revenue producing techniques!” (staff, board members, vendors, sponsors, volunteers). ships and does that impact only certain categories of – Dave McGillivray, Director, BAA Boston Marathon, Learn about Sketch, Pro, 3D Warehouse, Google Earth vendors? How do you deal with community pressures TD Beach to Beacon 10 K Road Race and more. to use local? “I find this conference to be a very effective and Faculty: Sean Ryan Faculty: Susan Harmeling Moderators: Jeff Darman and Phil Stewart efficient way for me to stay current with the latest Moderators: Jeff Darman and Phil Stewart 10:10am – 10:30am Publix Gasparilla Distance Classic knowledge and trends in the world of running.” 5:00pm – 6:00pm Ashworth Awards Race Directors’ Coffee Break – James Balcome, Director, Manchester Road Race Reception in Conjunction with the 10:30am – 11:35am Event Anatomy Trade Exhibit “The Road Race Management Race Directors’ ■ The session is designed to dissect an event, in this case ■ Talk with exhibitors of awards, competitor numbers, Annual Conference is a great way to learn more the Christie Clinic Illinois Marathon weekend. Its signs and banners, timing products, apparel, running about the nuts and bolts of organizing a running director will talk about the good and bad times and chal- organizations, online registration, apps, social media event. There isA LWA Y S some very valuable lenges over the years, ranging from race growth, sponsor companies and more. It’s a relaxed opportunity to information or ideas that I take away from each of gains and losses, and volunteers, to the basics of how she meet fellow race directors, the faculty and exhibitors the speakers…” manages everything from registration to awards. This in an informal atmosphere. – Tracey Russell, CEO, Skechers Performance LA Marathon community-oriented event continues to flourish and 6:00pm – 8:15pm MarathonGuide.com Keynote tackle new challenges. How does this event continue Dinner “After not being able to attend for a few years, I was to build the brand, fulfill its mission and interact with ■ Hawi Keflezighi is one of the sport’s leading agents. reminded last year how beneficial this meeting is in the community and its major sponsor? How is the event A UCLA-trained attorney, he became the agent for the running community. The topics are designed to structured (board, staff ) to operate efficiently? his brother, Meb, soon after the 2004 Olympics. His address issues facing us all, providing insight on how Faculty: Jan Seeley agency now represents well over a dozen prominent to deal with concerns and how to make our events Moderator: Phil Stewart athletes. Runner’s World named him one of the 50 the best they can possibly be. One always comes away 11:35am – 11:55am Gatorade Endurance Break most influential people in running. with several nuggets, and just being around like 11:55am – 12:55pm Current Legal Issues Hawi will reflect on the tates of the “front end” of the minded people is a joy.” ■ A look at music licensing, transgender issues, apparel sport including the value of elite athletes, Americans – Steven L. Jones, Board Member, Lilac Bloomsday infringements, sales tax issues, use of independent con- and non-Americans. He will analyze why Meb retains You and Phil did an outstanding job with this year’s tractors in lieu of staff, ADA issues, lotteries, and when such popularity along with some “old timers” such as conference. I have never been around a nicer group to fight and when to fold. Bill Rodgers and Joan Samuelson. of people. I learned, listened, I was inspired. Thank Faculty: Heidi Abegg The dinner concludeswith the announcement and Moderators: Jeff Darman and Phil Stewart you for your efforts. Look forward to next year’s presentation of the MarathonFoto/Road Race Man- conference. 12:55pm – 2:30pm Lunch Break and Trade Exhibit Visits agement Lifetime Achievement Award. – Wayne Kursh, President, Races2Run

“I’ve now attended several of the Road Race SaTurday, NOVeMBer 12 crisis be best handled? What are the risks associated Management Conferences and each time I’ve been with websites, Twitter accounts, Facebook, etc. Are 8:30am – 9:00am Breakfast Snacks and Publix pleased with the new and relevant information I’ve Gasparilla Distance Classic Coffee event audits feasible? What proactive steps should taken away.” Break events be taking? – Iris Simpson Bush, Executive Director, 8:30am – 11:30pm Trade Exhibit Faculty: Keith Peters Flying Pig Marathon Moderator: Phil Stewart 9:00am – 10:00am How to Make Sense of Technology Offerings 11:30am Trade Exhibit Closes “I had a great time....it felt like a college reunion. The sessions were among the best I’ve heard.” ■ We want to help events cut through the clutter in an objective fashion. With so many companies doing so – John Conley, President, Conley Sports Productions and former Director, Austin Marathon. many different things, event directors are besieged and FAQ bewildered. For some there is a tendency to simply Q. Why don’t you offer online registration? “The Road Race Management Meeting is an pull down the blinds because it is such overload. The important opportunity for race directors to network We are fans of the many online registration intense competition among various companies is un- A. and learn about emerging trends.” precedented. vendors who offer a superb and needed service to What are the benefits of and het boundaries between the industry. Given that we keep our meeting size – Jean Knaack, RRCA Executive Director traditional online registration, the timing and scor- to 200, we find it has been very beneficial to offer personal assistance to registrants and exhibitors “Road Race Management is an opportunity to ing companies, social media services and apps? Some educate, recharge, and network with your peers. companies are moving in the direction of becoming as they select the best options for themselves and key race officials. Forms are online and can be It does so by providing the Race Directors with a suppliers of everything from photo services to bibs to treasure chest full of event information which is more t-shirts. What are the pros and cons of a one-stop solu- mailed or emailed to us of course and we accept credit cards. Particularly for new attendees, we valuable than gold!” tion versus continuing to deal with different vendors – Rick Nealis, Director, Marine Corps Marathon directly? have found they appreciate being able to speak to us and decide what works best and is most cost Faculty: Mike Coleman “I just wanted to let you know that I thought this was effective, particularly if more than one member of Moderators: Jeff Darman and Phil Stewart another excellent conference! The presenters were their race committee is planning to attend. We also 10:00am – 10:25am Gatorade Endurance/Trade Exhibit engaging… the topics very current and extremely field many questions asking about our publications, Break useful. A job very well done by all!” program, hotel and airport transportation. 10:25am – 11:25am Cyber Security for Events – Mindy Davidson, Director, Marcum Workplace Challenge; ■ If a registration system were hacked, how would an event Again the process is easy; fill out our printed or Vice President, Greater Long Island be impacted? What would be the responsibility of the online registration form (fillable online) and mail Running Club event and the registration provider? How would the with payment OR send a pdf with credit card form. regiSTraTiON return this form with your check to: Please Print clearly ” Road Race Management • Race Directors’ Meeting • c/o Jeff Darman, 110 East State Street • Suite 15 • Kennett Square, PA 19348 Name: 610-925-1976 • [email protected] Address: Registration less a $45 processing fee is refundable if cancellation is received in writing prior to October 5, 2016. Road Race Management, Inc. is not liable for City: State: Zip: Country: registrant travel delays or inability to attend caused by weather, airline delays or other conditions, and reserves the right to refuse registrations. Registration is Affiliation, Event/Other: limited, so register early. Position: fees Day Phone: May we publish ❏ Yes ❏ No Add $80 late fee after October 12 (Register early and save) ❏ $730 (Road Race Management Members) E-mail: May we publish ❏ Yes ❏ No ❏ $830 (Others)* Enclosed is $ ❏ $848 (Registration and check one: ❏ one-year membership or ❏ renewal)* (Make checks payable to Road Race Management) ❏ $825 (Member Registration and copy of Organizing Running Events) U.S. funds from a U.S.-based bank only. ❏ I would like a vegetarian meal ❏ $805 (Member Registration and copy of Running Industry Resource hotel: Directory) Special rate of $199* available to RRM Meeting attendees (must reserve by October 19 for special rate) Note: Add $17 for overseas membership and $18 for overseas delivery of publications. Vinoy® Renaissance St. Petersburg Resort and Golf Club To pay by credit card, contact Jeff Darman (610-925-1976)* • [email protected] 501 5th Ave., NE, St. Petersburg, FL 33701 • 800.228.9290 • 727.894.1000 *Join RRM now and save $100 per registration (Mention Road Race Management Meeting). Registration is limited to the first 200 and closes November 4 – no registration on site. * Join Marriott Rewards for free in-room Wi-Fi

This Form is fillable online, however you still have to print it and send it with your payment per instructions. If you're paying by credit card, email it as attachment with payment detail to [email protected]. Dear Event Organizers: FACULTY

The Vinoy® renaissance St. Petersburg

resort and golf club

St. Petersburg, fl

., November 10-12, 2016 .,

CELEBRATING 33 YEARS OF BEST PRACTICES .,