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Right-Left Brain Associations Motivation and Behaviour Psycholinguistics Roger Sperry Sir John Eccles Right-Left Brain 1913 - 1994 1903 -1997 How do we comprehend with both sides of the brain? Roger Sperry examined left and right hemisphere differences and association mechanisms. John Eccles explained sensory and motor neuron communications. This became the basis for whole brain research. Abraham Maslow Albert Bandura Noam Chomsky Jacob Kantor 1908 - 1970 Motivation 1925 - Psycholinguistics 1928 - 1888 - 1984 What drives behaviour? How language codes and decodes information? Maslow described the basic mechanisms of motivation. Jacob Kantor and Noam Chomsky investigated the Bandura looked past the behaviourism teachings to set cognitive mechanisms of human language processing. the basics of social learning theory. Emotional Their work led to the development of Psycholinguistics Intelligence (EI) was later developed from this theory. and the Flesch-Kincaid Reading Grade Level (RGL). Language Center of the brain Cognitive Overload Gestalt Psychology Carl Wernicke Paul Broca Language Center 1849 - 1905 1824 - 1880 How does the brain process language and logic? Physicians Carl Wernicke and Paul Broca identified the areas of the brain that make up the language center. This led to research into the mechanics of language and image processing and analytical deduction. language logic sequence analysis Herman Ebbinghaus George Miller Kurt Koffka Wolfgang Koehler Max Wertheimer Cognitive Overload 1850 - 1909 1920 - 2012 Gestalt Psychology 1886 - 1941 1887 - 1967 1880 - 1943 When is too much information too much? How we recognise and understand things? Ebbinghaus’s early work on memory was refined by Kurt Koffka, Max Wertheimer, and Wolfgang Koehler, Roger Miller. That included working memory, memory examined how we see and interpret what we see. They span and overload. We learned about human cognitive examined mental association mechanics and how limits and learned how to manage cognitive overload. things are recognized, differentiated and remembered. .

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Psych Homework
AP Notes – History and Approaches Early Theories – Where did we come from as a science??? In the beginning – people studied philosophy and physiology – both starting to study the human mind by the 1870s. 1879 - Wilhelm Wundt wanted to study human as a separate group not tied to the other two. In Germany he will establish the first lab to study human beings. This is the official start of psychology. Thus Wundt is the “Father of psychology” Wundt will study consciousness – the awareness of experiences Psychology grows – first 2 schools of thought Structuralism – will be started by Edward Titchner - he had studied under Wundt and then came to the US. Structuralism is based on the notion that we need to analyze consciousness in its basic elements to figure out why things are the way they are. (sensations, the components of vision, hearing, touch) o Introspection – careful, systematic self-observation of one’s own conscious experience. (with structuralism we would train people to analyze their thoughts and then exposed them to perceptual experiments (auditory tones, optical illusions, visual stimuli – then report) Functionalism – we should study the purpose of consciousness, why do we think the way we do, not some meaningless structure. We need to study how people adapt their behavior to their environment. William James will start this school of thought. William James also wrote the first textbook Gestalt – exact opposite of structuralism. We should study the whole not the parts to understand human behavior. (We will come back to this with perception) Max Wertheimer will start this school of thought. Other early view – These are still around Psychoanalysis – Freud – unconscious, repression, defense mechanisms Behaviorism – John B.
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Switching Gestalts on Gestalt Psychology: on the Relation Between Science and Philosophy
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Cognitive Semiotics
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Psychology Unit 1
PSYCHOLOGY Dr.K.Shanthi Assistant Professor & Head PG Department of Social Work Guru Nanak College (Autonomous) Unit 1 Syllabus: Definition of Psychology and its importance and role in social work practice. Scientific basis of psychology. Definition of behaviour. Psychology as a study of individual difference and observable behaviour. Brief history and Fields’ of Psychology. Psychology The word Psychology - derived from Greek literature 'Psyche‘ - 'soul' & 'Logos' - 'the study of': the study of the mind or soul the study of behavior. the systematic study of behavior and experience. is concerned with the experience and behaviour of the individual. Definition of Psychology Psychology is defined as the scientific study of human behaviour and mental processes. - Human behavior - observed directly. - Mental processes - thoughts, feelings, and motives that are not directly observable. Psychology its Importance and role in social work practice Psychology deals with human behaviour, emotions, projections, Cognition, learning and memory are core subject matters for psychology. interaction pattern between heredity and environment aware of individual differences in physical and mental traits and abilities. The theories - help to understand individuals’ behaviour. Psychology its Importance and role in social work practice to understand and analyse human behaviour. to bring about a change in personality through functioning or behaviour modification. In resolving problems related to adjustment. Social Case Work , dealing with individuals.
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Visual Semiotics: a Study of Images in Japanese Advertisements
VISUAL SEMIOTICS: A STUDY OF IMAGES IN JAPANESE ADVERTISEMENTS RUMIKO OYAMA THESIS SUBMIITED TO THE UNIVERSITY OF LONDON iN FULFILMENT OF THE REQUIREMENTS OF THE DEGREE OF DOCTOR OF PHILOSOPHY INSTITUTE OF EDUCATION UNIVERSITY OF LONDON NOVEMBER 1998 BIL LONDON U ABSTRACT 14 ACKNOWLEDGEMENTS 15 Chapter 1 INTRODUCTION 16 1.1 THE PURPOSE OF THE RESEARCH 16 1.2 DEVELOPMENT OF RESEARCH INTERESTS 16 1.3 LANGUAGE VERSUS VISUALS AS A SEMIOTIC MODE 20 1.4 THE ASPECT OF VISUAL SEMIOTICS TO BE FOCUSED ON: Lexis versus Syntax 23 1.5 CULTURAL VALUE SYSTEMS IN VISUAL SYNTAX: A challenge to the notion of universality 24 Chapter Ii THEORETICAL FRAMEWORK 26 2.1 INTRODUCTION 26 2.2 LITERATURE SURVEY ON STUDIES OF IMAGES 27 2.2.1 What is an image? 27 2.2.2 Art history/Art theories 29 2.2.3 Sociological approaches to visual images 36 2.2.4 Cultural approaches to visual images 44 2.2.4.1 Visual images as cultural products 45 2.2.4.2 Visual images from linguistic perspectives 50 2.2.5 Semiotic approaches to visual images 54 2.2.5.1 Saussure, Barthes (traditional semiology I semiotics) 54 2.2.5.2 Film semiotics 59 2 2.2.5.3 Social Semiotics 61 2.2.6 Reflection on the literature survey 66 2.3 A THEORY FOR A SEMIOTIC ANALYSIS OF THE VISUAL 71 2.3.1 Visual semiotics and the three metafunctions 72 2.3.1.1 The Ideational melafunction 73 2.3.1.2 The Textual metafunction 75 2.3.1.3 The Interpersonal metafunction 78 2.4 VERBAL TEXT IN VISUAL COMPOSITION: Critical Discourse Analysis 80 23 INTEGRATED APPROACH FOR A MULTI-MODAL ANALYSIS OF VISUAL AND VERBAL TEXTUAL OBJECTS
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Perception at the End of the World Joanna Zylinska
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How Einstein Did Not Discover
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Image – Action – Space: Situating the Screen in Visual Practice
Luisa Feiersinger Kathrin Friedrich Moritz Queisner (Eds.) 2 Image – Action – Space IMAGE – ACTION – SPACE SITUATING THE SCREEN IN VISUAL PRACTICE Luisa Feiersinger, Kathrin Friedrich, Moritz Queisner (Eds.) This publication was made possible by the Image Knowledge Gestaltung. An Interdisciplinary Laboratory Cluster of Excellence at the Humboldt-Universität zu Berlin (EXC 1027/1) with financial support from the German Research Foundation as part of the Excellence Initiative. The editors like to thank Sarah Scheidmantel, Paul Schulmeister, Lisa Weber as well as Jacob Watson, Roisin Cronin and Stefan Ernsting (Translabor GbR) for their help in editing and proofreading the texts. This work is licensed under a Creative Commons Attribution-NonCommercial-No-Derivatives 4.0 License. For details go to https://creativecommons.org/licenses/by-nc-nd/4.0/. Copyrights for figures have been acknowledged according to best knowledge and ability. In case of legal claims please contact the editors. ISBN 978-3-11-046366-8 e-ISBN (PDF) 978-3-11-046497-9 e-ISBN (EPUB) 978-3-11-046377-4 Library of Congress Control Number: 2018956404 Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliographie; detailed bibliographic data are available on the internet at http://dnb.dnb.de. © 2018 Luisa Feiersinger, Kathrin Friedrich, Moritz Queisner, published by Walter de Gruyter GmbH, Berlin/Boston The book is published with open access at www.degruyter.com, https://www.doabooks.org and https://www.oapen.org. Cover illustration: Malte Euler Typesetting and design: Andreas Eberlein, aromaBerlin Printing and binding: Beltz Bad Langensalza GmbH, Bad Langensalza Printed in Germany www.degruyter.com Inhalt 7 Editorial 115 Nina Franz and Moritz Queisner Image – Action – Space.
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Carlos Augusto Moreira Da Nobrega
University of Plymouth PEARL https://pearl.plymouth.ac.uk 04 University of Plymouth Research Theses 01 Research Theses Main Collection 2009 Art and Technology: coherence, connectedness, and the integrative field da Nobrega, Carlos Augusto Moreira http://hdl.handle.net/10026.1/2248 University of Plymouth All content in PEARL is protected by copyright law. Author manuscripts are made available in accordance with publisher policies. Please cite only the published version using the details provided on the item record or document. In the absence of an open licence (e.g. Creative Commons), permissions for further reuse of content should be sought from the publisher or author. Art and Technology: coherence; corinectedhesl), and the integrative field by Carlos Augusto Moreira da Nobrega: A ;thesis submitted to. the University of Piymouth in partiall ftilfilinellt for the.degree of :DOC'FOR OF PHILOSOPHY School of Art;& Media 'Faculty of Arts September 2009 2 AUTHOR: Carlos Augusto Moreira da Nobrega TITLE: Art and Technology: coherence, connectedness, and the integrative field ABSTRACT This thesis is a theoretical and practical intervention in the field of art and technology. it proceeds from the re-examination of four specific domains that in the past 40 years have considerably informed the invention of new aesthetic fom1s. They are: art, science, nature and technology. We have identified that each one of these domains and the way they inform one another reflects the influence of a Western analytical tradition based on fragmentation, dichotomies and dualities. In consequence of this, art of the last decades has suffered from a sort of mechanistic thought which results from a predominantly weary aesthetic model, founded in dualities such as: object/process, form/behaviour, meaning/information.
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AURAL RHETORIC in PHARMACEUTICAL ADVERTISING (TOWARD a THEORY and METHOD of AURALACY) Michael Hovan Clemson University, [email protected]
Clemson University TigerPrints All Theses Theses 12-2009 SOUND MATTERS: AURAL RHETORIC IN PHARMACEUTICAL ADVERTISING (TOWARD A THEORY AND METHOD OF AURALACY) Michael Hovan Clemson University, [email protected] Follow this and additional works at: https://tigerprints.clemson.edu/all_theses Part of the Mass Communication Commons Recommended Citation Hovan, Michael, "SOUND MATTERS: AURAL RHETORIC IN PHARMACEUTICAL ADVERTISING (TOWARD A THEORY AND METHOD OF AURALACY)" (2009). All Theses. 739. https://tigerprints.clemson.edu/all_theses/739 This Thesis is brought to you for free and open access by the Theses at TigerPrints. It has been accepted for inclusion in All Theses by an authorized administrator of TigerPrints. For more information, please contact [email protected]. SOUND MATTERS: AURAL RHETORIC IN PHARMACEUTICAL ADVERTISING (TOWARD A THEORY AND METHOD OF AURALACY) A Thesis Presented to the Graduate School of Clemson University In Partial Fulfillment of the Requirements for the Degree Master of Arts Professional Communication by Michael Gordon Hovan December 2009 Accepted by: Dr. Steven B. Katz, Committee Chair Dr. Susan Hilligoss Dr. Jan Holmevik ABSTRACT As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials. This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally.
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