TOURISM BUSINESS COUNCIL OF SOUTH AFRICA

ANNUAL REPORT

2013 2013 Annual Report ii Key Travel & Tourism Contacts ...... TOMSA Collectors Levy inGoodStanding TOMSA Board Members ...... TOMSA AnnualFinancialStatements ...... TOMSA AnnualCollections TOMSA Marketing &Promotion Message from TOMSA Board Chairman TOMSA Corporate Profile TBI Consolidated Report 2013/14 HICA 2013 2014 Consolidated ActivityPlan...... Corporate Communications Report ...... Member Relations Report ...... Finance, HR&Administration Report ...... Progress Report: 10Macro-Economic Priorities CEOs Report ...... Message from TBCSA Board Chairman TBCSA MemberAssociations andAffiliates ...... TBCSA AnnualFinancialStatements ...... TBCSA Management Board ...... The Summit2013 TBCSA Corporate Profile –Where do we fitin TBCSA Corporate Profile –What we do...... TBCSA Corporate Profile –Who we are ...... TBCSA Members inGoodStanding ...... TABLE OFCONTENTS ......

17 13 72 70 69 57 55 53 52 51 37 35 31 28 26 23 20 18 8 7 4 3 2 2 1

TBCSA MEMBER Forever Resorts Strategic Partners inTourism (TEP) AA ofSA Three CitiesHospitality Thompsons Africa South African Express Airways The BlueTrain Industrial Development Corporation Thebe Tourism SA National Parks Peermont-Global Resorts SA Europcar Imperial Expedia Tourvest Sun International Southern SunHotels, Inns&Resorts South African Airways Protea Hotels Legacy Hotels &Resorts International City Lodge Group Budget Rent-A-Car Avis SouthernAfrica Limited Airports Company ofSouthAfrica First National Bank OR By ...engaging andinfluencing industry stakeholders andGovernment onbehalfoforganised tourism business. To be...thetrusted, respected andinformed Voice oforganised tourism business inSouthAfrica and inthefuture. To serve ourMembers for thepurposeofbuildingpride, economy andidentity ofourdesti(nation), now Our Mi ssion Our Vi sion Our Purpose GANISATION SHIP AT 31DECEMBER 2013 TBCSA MEMBER ORCSA FGASA VOASA NAA SA AHI SAYTC SABOA EXSA SAVRALA BARSA PHASA AASA SAACI SATSA FEDHASA ASATA Mad Meerkat Tours Stormsriver Adventures Siyabona Africa Leriba Hotel &Spa Johannesburg Tourism Company Grant Thornton Golding Hotel Investment Consultants Fair Trade Tourism (FTT) ProServ SouthAfrica ORGANISATION S INGOODSTAND ING

Annual Report 2013 1 Annual Report 2013 2 CORPOATE PR identified industry programmes, Our mandate isto Lobby theprivate sector, tourism industry. organised businessesintheSouthAfrican travel and (TBCSA) istheumbrella organisation representing the general economy. who recognise thevalue oftourism to South Africa andto tourism corporations, as well as corporate companies sector associations, business affiliates, leading travel and We are amember-based organisation, madeupof and identity ofourdesti(nation). industry for the purposeofbuildingthepride,economy macro-economic developments whichimpactonthe • • • • • focusOur primary areas include: WHAT WEDO? WHO AREWE? T

ourism sustainability oftheindustry. The TBCSA isanon-profit organisation that attracts resources for projects that supportthe and growth • • • • • Important focus areas: tourism industry thetransformationSpearheading ofthetravel and supports enterprise development Facilitating thecreationan of environment that – particularly for local andinternational tourists Propagating for theimprovement ofsafety andsecurity tourism levy destination SouthAfrica through TOMSA –the for funds Raising marketing andpromotion of legislative orotherwise impediments orbarriers to business–beit Lobbying for thereduction major in tourism Providing leadership sideoftheindustry inthesupply Creatingone-stop a communication and information conduit Propagating atravel culture inSouthAfrica Developingworld-class tourism standards Providing theproduction andensuring support of reliable tourism statistics Business OFILE C ouncil of Monitor and South Facilitate Africa Influence

destination SouthAfrica. the industry to boost thepromotion andmarketing of (TOMSA), aninitiative supported widely bybusinessin TBCSA isaproud administrator ofthetourism levy development, growth andtransformation. plays aconstructive role inthe country’s economic competitive. Ouraimis toensure that tourismbusiness businesses ofallsizes can thrive, expand andremain the creation ofavibrant tourism environment inwhich We engage andlobby onbehalfofbusinessto encourage and theWorld Travel andTourism Council(WTTC). and bodiessuchasBusinessUnitySouthAfrica (BUSA) widely andrepresents thevoice ofbusinessinstructures at bothnational andinternational levels. TBCSA engages interests onmacro-economic issuesthat affect business We represent thelocal travel andtourism private sector • • • • • Promotinginvestment intravel and tourism. Economy. areas suchasResponsible Tourism andtheGreen Providing leadership to theprivate sector in assurance excellence andservice intheindustry Developingpartnerships to enhancequality economy Mainstreaming travel andtourism inthebroader industry resource development imperatives withinthe Engaging role-players andhuman onskills

WHERE DOWEFITN? PRESS AASA SABOA PHASA SAYTC HOSA EXSA ASATA TRAVEL &TOURISM TRADE GOVERNMENT FEDHASA BUSA NAA-SA VOASA SATSA RASA AHI CORPORATE MEMBERS SAVRALA ORCSA FGASA SAACI CORPOATE PR BARSA SOCIETY CIVL OFI LE

Annual Report 2013 3 Annual Report 2013 4 OUR MEMBER ASSOCIATIONS Sector associations proudly affiliated to theTBCSA: hiking sportinSouthernAfrica. industry for thebenefit ofthe sustainable yet lucrative hiking players increating avibrant and Africa (HOSA) The HikingOrganisation ofSouth 7. HOSA the marketplace. raising theirmember’s profile in of uniquememberbenefits and Africa through thepromotion two industries withinSouthern to actively grow anddevelop the South Africa. Itscore strategy is exhibition and events industry in Africa (EXSA) Event Association ofSouthern The role oftheExhibitionand 4. EXSA including IndianOceanIslands. countries southoftheequator, open to allairlinesbasedinAfrican of itsmembers. Membership is represent themutualinterests is anorganisation formed to Southern Africa, known asAASA, The AirlinesAssociation of 1. AASA isto serve the aimsto assist role- nationwide. 1000 qualityinspected members boasts membership ofover South Africa. Theorganization accommodation providers around network ofqualitysmaller Association The National Accommodation 8. NAA-SA achieve theirobjectives. thereby enablingmembers to all stakeholders oftheindustry, level to protect theinterests of provincial, national andglobal hospitality industry onalocal, representing theSouthAfrican Africa (FEDHASA) Hospitality Association ofSouth Since 1949theFederated 5. FEDHASA wholesalers. management companies and African retail travel agents, travel ASATA membership includesSouth members andtheirclients. The withsecurityforservice bothits forum to promote professional in 1956asarepresentative Travel Agents (ASATA) The Association ofSouthAfrican 2. ASATA (NAA-SA) hasbeen isagrowing was formed 2005. owners, andrelated businesses)in and tour operators, trainers, trail community (off-road users, guides Company set upby theoff-road South Africa (NOW) isaSection21 National Off-Road Councilof minded organizations at local level. cooperation withotherlike- to better reflect and promote has broadened itsmembership Since 1994theorganisation strong development orientation. intellectual leadership anda for to service itsmembers, (AHI) The Afrikaanse Handelsinstituut 3. AHI (OR Off-Road CouncilofSouthAfrica 9. OR institutions. tour operators andhospitality of highly-trained nature guides, serves aprofessional association Africa. FGASA maintains and natural heritage ofSouthern rehabilitation ofthecultural and promote theconservation and educational opportunities to Southern Africa (FGASA) The FieldGuidesAssociation of 6. FGASA CSA) hasastrong reputation CSA , formerly known asthe provides volunteering. tours andtransport aswell as sectors education, –backpacking, membership comprise offour non-profit organisation, whose Confederation The SouthAfrican Youth Travel 16. SAYTC benefits for itsmembers. its SMMEmembers andnegotiates legislation, facilitates training for function regarding policyand level andfulfilsa watchdog members at national and provincial The association represents its as thevoice ofthebusindustry. has become known andrespected Operators’ Association The SouthernAfrican Bus 13. SABOA for current andfuture generations. ensure environmental protection the promotion of ethical hunting to use ofnatural resources, through sustainable development andthe the conservation, ecologically The organisation supports profession inSouthAfrica. leading authorityonthehunting of SouthAfrica (PHASA) Professional Hunters’ Association 10. PHASA (SAYTC) isa (SABOA) isa can beoptimally ensured. through shared vacation ownership growth ofvacation ownership which thelong-term viabilityand and develop anenvironment within objective being to “create, maintain stakeholders withitsprimary interests oftherespective organization representing the established in1990asan of SouthAfrica (VOASA) Vacation Ownership Association 17. VOASA tourism provides. services business tourism providers and adventure tourism providers, suppliers, tourism brokers, companies, accommodation operators, destination management represents transport providers, tour private sector. Theassociation association representing the a member-driven, non-profit AssociationServices The SouthernAfrican Travel 14. SATSA employment. liquor legislation, food safety, and restaurant issueslike smoking, pro-restaurant agenda oncritical profit organisation promoting a South Africa (RASA) The Restaurant Association of 11. RASA isanon- (SATSA) is , was OUR MEMBER ASSOCIATIONS and otherindustry stakeholders. matters in relation to government concerted voice onpolicyandother world. BARSA provides the single interests inmost countries inthe BARSA represents member airlines operating to SouthAfrica. association oftheinternational (BARSA) istherepresentative Representatives ofSouthAfrica The Board ofAirline 18. BAR in SouthernAfrica. the conference andevents industry efficiency and professionalism for and improving thestandards of (SAACI) for theConference Industry The SouthernAfrican Association 12. SAACI level. members’ interests at thehighest strives to ensure andprotect its management industries. SAVRALA vehicle rental, leasingandfleet Southern Africa’s combined a trade association representing Rental Association The SouthernAfrican Vehicle 15. SAVRALA isdedicated to maintaining SA (SAVRALA) is

Annual Report 2013 5 Annual Report 2013 6 OUR B The following organisations alsoserve asbusinessmember affiliates: L Smith(Avis) andDFrost (SATSA) atTourism LeadershipDialogue onTravel Facilitation Tourism LeadershipDialogueonTravel Facilitation C Zweigenthal (AASA) andTPeege (Dept ofTransport) at demands oftheirguests. up grading to meet thechanging assist theminmaintaining and each establishment annuallyand AA’s experienced assessors visit to thediscerningtraveller. The present anendorsement ofquality that assists establishments to Programme isamarketing tool (AA) The Automobile Association 19. AAofSA USINESS AFFILATES QualityAssured Endorsement country. of smalltourism businessesinthe development andsustainability Government to facilitate thegrowth, from corporate SouthAfrica and profit company whoutilisesfunding Strategic Partners inTourism anon- (TEP) Tourism Enterprise Partnership 21. TEP istheoperating entity for R Kata andDLofeudo -ExpediaatIndaba Southern Africa. certification programme across facilitating a Fair Trade Tourism operate more sustainably andby assisting tourism businesses to responsible tourism to travelers; by growing awareness about Africa andbeyond. Thisisdone responsible tourism inSouthern profit organisation that promotes Fair Trade Tourism 20. FTT isanon- (FTT) unemployment andfor SMMEs. the publicsector to tap into existing funds for youth entrepreneurs. We shouldfind ways for working with must prioritisethecreation ofopportunities forsmall to achieve astable SouthAfrican society. Similarly, we unemployment hasbecome anational priorityif we are term interests ofathrivingtourism sector. Tackling youth imperative to tackle transformation issuesinthelonger Even astheindustry faces thesechallenges, itis with more anticipated inthe coming year. So it’s beenayear ofchallenges for many industry players extended periodoftimeinorder to attract elusive guests. are shutting down; others offer discounted rates overan destinations continue to experiencedifficulties.Some Accommodation establishments insmall towns andrural introduction oftheSho’tLeft campaign. and highunemployment rates. We welcome there- tourism industry. Itisbecause oftheeconomic situation off. Asisknown, thisisalways thebackbone ofany have diminished.Domestic tourism hasnotquite taken number ofdays spent inthecountry andtourist spend Despite thegrowth in international tourist arrivals, the create muchneededjobs intheshortto medium-term. continue to hamperourambition to grow capacityand environment andthecontinual riseinoperating costs of arecovery inthemarket. However, thefluideconomic one handgreen shootsare slowly emerging withahint 2013 turnedoutto beayear ofmixed blessings.Onthe organisation. travel andtourism trade continues to rally behindthis collective effort. Iaminspired tosee how strongly the do, orthegoals we have set CANberealised withouta others” fast, goalone.Ifyouwant to gofar, gowith African proverb whichsays:“ifyouwant to go the TBCSA Board,Iamremindedofapopular As Ireflect on my second term asChairmanof There is no doubt inmy mindnoneofthework we MESSAGE FR Mavuso Board Chairman, Msimang, we willgo far, ifwe continue to travel this road together. of whichwould create asustainable industry. Certainly, other hand,we are raising greater issues – theadoption tourism industry for whichwe are asecretariat. Onthe I thinkthismore closelyreflects theperspectives ofthe achieve thegoals oftheorganisation. and herteam for theirdedication andtireless efforts to the Chief Executive Officer, Mme Mmatšatši Ramawela meetings andsupport.Mygratitude alsoextends to and TOMSA Board for theirparticipation in the various IwantIn closing, to thankmembers ofTBCSA Board requires thesupportofeveryone. task that can beleft up to the women only to tackle but issues ofwomen empowerment. However thisisnota presents auniqueproposition for thesector to tackle of women travel intravel andtourism. Thisinitiative of Tourism to host anevent recognising thecontribution This year, theTBCSA collaborated withtheDepartment Mavuso Board Chairman Msimang, OM THETBCSA CHAIRMAN TBCSA

Annual Report 2013 7 Annual Report 2013 8 CEOs REPO • • The planningcycle is:- strategies deliver onourmandate. planning cycle that ensures that ourbusinessplansand following aplanningandevaluation process. We have a prescripts ofourBoard andmembership. We dothisby planstonecessary ensure that ourwork iswithin the For thecoming year, we are onourway to makingthe by thebroad strategic planoftheorganisation. organisation, thisisa continuing task,whichis governed In terms ofproviding strategic leadership withinthe that guideandgovern theimplementation ofits work. has embraced thepractice ofhaving plansand strategies member-based organisations withinoursector, theTBCSA It ispleasingto report andnote that unlike other OR STRATEGIC LEADER 5,6% whichisabove theglobalaverageof4%. only regionthatrecorded growth intourist arrivalsof will remembertheyearbecause wecontinued to bethe having 1billiontourists. For SouthAfrica andAfrica, we travel andtourism industry reachedanew milestone of We willremember2013astheyearinwhichglobal in 2013. oftheachievementsBelow isasummary we have made tourism’s contribution to GDPandour country’s economy. national agenda ofdeveloping andgrowing thetravel and tourism levies, whilst at thesametime contributing tothe our memberassociations to profile thesector, grow the the organisation. We continued to workcloselywith the busiest years interms ofactivitieswithinandoutside F or us GANISATION consideration andapproval at itsfinalmeeting for business planthat gets presented to theBoard for day planningsessionwhich results inahigh-level by theSecretariat. TheSecretariat holdsatwo- Organisational BusinessPlan Second Phase isthedevelopment ofthe the 2015-2016financialperiod. reconvening in2014to develop theStrategic Planfor plan isdeveloped annually. TheBoard willbe a new Board coming into office,whilethebusiness The strategic planisdeveloped every two years with in developing theorganisational businessplan. Strategic Planby theBoard to guidetheSecretariat First Phase isthedevelopment ofthe in the TBCSA T , we willremember 2013asoneof SHIP OFTHE on anannualbasis Broad • • of 52members ascompared to 47in2012. We are proud to report that theorganization hasa total Membership Status andGrowth and achievements thereof: relations. The following are someofthe key deliverables TBCSA interms ofmemberrecruitment, retention and This hasbeenoneoftheemost successful years for the MEMBER ELAT IONS plans. implementation ofthe2014 businessandactivity place inthefirst weeks ofMarch aspartofthe functional unitswithintheorganisation. This takes Performance Appraisal Plans Fourth Phase involves thecompletion of Updates. Audited FinancialStatements andMembership includes items suchastheAnnualReport, the Activity Plan,finalisethe workofthe2013,which and February, theSecretariat works ontheannual This therefore meansthat for themonths ofJanuary of February 2014for consideration andapproval. 2014toJanuary bepresented to theBoard meeting activity plan for 2014willbedeveloped earlyin in linewiththeBroad Strategic Plan.Theannual on theobjectives andmandate oftheorganisation embark onduringthecourse oftheyear to deliver detail ontheactualactivitiesthat theSecretariat will Activity Plan Third Phaseisthedevelopment ofan with Strategic Planof2009asupdated in2012. the Board meeting of5thDecember2013 was inline the year. Thebusinessplanthat was presented at Officer Ms. Mmatšatši Ramawela, ChiefExecutive . Thisisdocument that gives more for thevarious Annual Annual • • • during theyear:- the TBCSA. We engaged withtheminthefollowing ways considering that they are constituency theprimary of We work well withoursectoral memberassociations, Relations withMemberAssociations • • • • the following memberassociations: - associations. Duringthe year under review we welcomed The membership islargely composed ofsectoral “It ispleasingto report andnote that unlike othermember-based organizations organised businessesinthe industry and strengthen theTBCSA’s role astheVOICE of this willcontribute towards diversity intheBoard and PHASA through co-option. We believe that the Board –VOASA andEXSA (new) andBARSA have attracted new memberassociations into that took placeinAugust. We are pleasedto members through theAnnualGeneral Meeting We alsoengage theassociations andindividual year Tourism andmore work willcontinue into the new FEDHASA (InlandandWestern Cape)andTshwane were concluded withtwo memberassociations to grow theTOMSA base.In2013,LTA agreements Local Tourism Association (LTA) agreements inabid We engaged themthrough negotiations our forthe members whoare alsotheirmembers face-to-face interactions withourindividual address them.We involve theminourquarterly within theindustry andfind common ways to Through CEOs the Forum we discussvarious issues individual businessmembership category. the Forever Resorts Group We alsowelcomed Meerkat Travel andTours and membership for the first twelve months of affiliation. Limited Membercategory offering complimentary Africa (HOSA-VOSA) The HikingOrganisation Association ofSouth Africa (EXSA) The Exhibition and Event Association ofSouthern in 2007. which usedto beamemberbutwithdrew back The Board of AirlineRepresentatives (BARSA) within oursector, theTBCSA hasembraced thepractice ofhaving plansand strategies that guideandgovern theimplementation ofits work.” , whichfalls underthe asnew members inthe , them unlike in2013. for 2014andwe hope that he willbeableto honourallof many occasions. We have already scheduled ourmeetings on theoverall, we were ableto meet withtheSAT CEO on Although we with haddifficulties certain meeting dates, 3-year Memorandum Of Understanding and other matters. the two organisations –be ittheimplementation ofour quarterly basisto dealwithoperational issuesbetween The CEO ofSA Tourism meets withtheTBCSA CEO ona approach ofthe new management. improvements, largely because ofthe attitude and Our relationship with SA Tourism show major Relationship with SA Tourism R96 747144in2012. levies to SA Tourism, whichismore ascompared to For theperiod, we have transferred R106596786TOMSA Transfers to SA Tourism in 2012. We collected R115894847as compared to R102831670 CollectionStatusLevy proposition. question the relevance ofthelevy system andits value reducing asmore andmore product providers andservice beginning ofthefinancial year. The numbers are definitely collectorslevy to 506–whichwas the numberat the under review, whichhelped to maintain thenumber of We recruited atotal collectors of58levy theyear during CollectorLevy Status year underreview, we achieved thefollowing targets: one, we work hard to achieve these objectives. Duringthe base andincreasing the collection levy isachallenging Although the task ofgrowing theTOMSA collector levy TOMSA MANAGEMENT CEOs REPO

T Annual Report 2013 9 Annual Report 2013 10 CEOs REPO M Ramawela, TBCSA, TXasa,M Ramawela,TBCSA, Deputy Minister ofTourism andDr. NSongelwa,SANParks collectorslevy whowere defaulting. We were able to ensure theregularity collection oflevy payments by many Through theseimproved efforts, we have beenable to procedures. and implementing stringent debt collecting systems and marketing andsalesdatabases, levy collector contracts improve with more work put in “cleaning” our accounting, The administration ofthe TOMSA levies continues to Administration oftheLevies towns andcities. these majorcentres butinstead focus onthesmaller are situated. ThePower ofOneroad shows don’tinclude Durban areas, whichiswhere many collectors ofthelevy centres suchasthegreater CapeTown, Johannesburg and early in2014.We owe itto collectors levy inthemajor 2013 andare now planningto conduct thesesessions We were unableto get SA Tourism’s commitment for digital platforms. the annualTOMSA Collector Levy feedback session,using base. We thendiscussedthepossibilityofbringingback itwasTBCSA, nothelpingus ingrowing collector ourlevy realised that whileitshelpingusinprofiling TOMSA and Having participated inthe road shows for the year, we recruit new collectors levy andprofiling theTBCSA. awareness aboutTOMSA whileproviding aplatform to will help usto achieve two objectives, ofbroadening the road shows. We fullyembraced the concept hopingthat it to SA Tourism, would take theplace oftheannualTOMSA in SA Tourism’s Power of One road shows, which according At theendof2012, theBoard approved ourparticipation TOMSA R oad Shows T (CONTINUED) under review. where there was activityandachievements inthe year of them.Pages 13-16ofthisannualreport outlinesareas this portfolio, we continued tomake great stridesinmost appropriate humanresources to coordinate ourwork in Although we have struggled insecuringthemost 10. 9. 8. 7. 6. 5. 4. 3. 2. 1. various sources: members whileat thesametimeleveraging fundingfrom dictated by theneedto deliver increased VALUE to our sustainable inthelongrun.Ourwork inthisarea is that theorganization isfinanciallyandoperationally This portfolio is at thecentre ofourobjective ofensuring Strategic Tourism Projects Bookkeeper we employed inMay 2013. member focusing ontheseaspectsofTOMSA, i.e.the achieve allthisbecause we have adedicated finance staff Destination Marketing Investment Promotion Responsible Tourism Knowledge Management Market and Intelligence Travel andTourism Excellence Service Transformation andEmpowerment Development/Training DevelopmentSkills Resources andHuman Safety andSecurity andInfrastructureLand Development Air Access Airlift and • • • • the financesoforganization. has hadapositive impactoftheindustry asawhole,and performance oftheindustry andthebroader economy, We believe that thecontinued improvements inthe FINANCAL MANAGEMENT • • the key achievements are asfollows: - platforms suchasthe websites andsocialmedia We have alsoimproved ouruseofelectronic media the industry. media’s growing understanding andfamiliarity with more insightful andin-depth, whichisasignofthe industry by themedia.Thecoverage isbecoming of theTBCSA andthedevelopments withinthe We are pleasedwiththeimproving coverage PUBLIC travel andaccommodation for staff andBoard. Project, theTourism Safety Initiative (TSI) andinour above budgets infew areas, whichincludetheUK In terms ofexpenditure, we found ourselves going we have achieved ahealthy surplus. of membership fees andfundsraised from projects, As aresult ourTOMSA of collections, Levy payment August 2012 the fee payment figure ofR1774710 at theendof paid theirfees by August 2013.Thisiscompared to at R1795286with94%ofthemembers having The payment ofTBCSA membership fees isstanding compared to last year. collectionOur levy figures are improved as TBCSA websites, andthefocus onimproving Improved contents TOMSA onboththe and advertising and othermeans. on getting themagazine to pay foritselfthrough contributors. In2014,thefocus isgoing to be with anincreased diversification ofwriters and digital magazine Tourism BusinessAfrica in2013, The growth incirculation and readership ofour RELATIONS AND COMMUNICATIONS • • • • • planned local andoverseas events. the Gauteng province andincreased travelling costs on travel ofincreased Board members coming from outside travel associated withthePower ofOneroad shows, the In terms of travel, we went over budget mainly because of September 2013. taking over theexpenses oftheTSI incurred asearly associated withtheproject. Neitherdid we anticipate whenever theproject manager travelled abroad to the because we were unsure ofwhat willberequired to pay We didnotbudget for certain aspectsoftheUKproject within andoutsidetheorganisation. they are alsoupdated aboutthedevelopments internal stakeholders -thestaff to ensure that We alsoensure that there isanewsletter for the newsletters interchangeably onamonthly basis. to therest oftheindustry. We release the valuable way to share andimpartknowledge collectors through newsletters proved to bea Communication withmembers andlevy team. proved to beagreat addition to theSecretariat Content Development staff member. Hehas and LinkedIn, sincewe employed adedicated established, whichincludesFacebook, Twitter Increased platforms useofsocialmedia already includes SATTIC andHICA. the sameprinciplesonourotherwebsites, which their easeof useby “visitors”. We alsoapplied corporate governance practices. We have strong administrative capabilities and members. continue work ondelivering increased value to the a strong it financialposition,whichwillallow to In general, we believe that theorganisation isin salaries incertain project areas. because ofsavings inotherareas includingstaff Overall, spendingremained our underbudget CEOs REPO T Annual Report 2013 11 Annual Report 2013 12 CEOs REPO • • • General OfficeManagement • • • • following are achieved: - TOMSA Boards. Throughout theyear, we ensure that the We believe that we work withboththeTBCSA and Board Management andAdministration terms ofourrelations withtheBoard as follows: Some ofthekey achievements andimprovements in we continue to beguided by themindoingour work. We believe that we relate well withtheBoard andthat in touch withtheneedsandaspirations ofitsmembers. we are runningasmallbuteffectivethat’s office–one From an office administration perspective, webelieve that MANAGEMENT OFFICE ADMNSTRATION ANDBOA RD within andoutsidethe sector. We work well withourindividualmembers, member we willhave apermanent solutioninthe New Year Business Development portfolio and we hopethat competent staff memberintheStrategic Projects/ We struggled knowledgeable withsecuringa and increased profiling inthepublicspace. for theTBCSA andwillalsocontribute towards its be agreat investment inthemediumto longterm of moving inApril/May 2014.We thinkthat thiswill currently refurbishing thenew officeswiththeplan Completing of theacquisition own premises. We are increased work load organization to helpeasethepressure due to the Content Development staff members joiningthe Increased staff aBookkeepercapacity with and this willceaseto beaproblem in2014. addition ofaContent Development staff member, Board discussionsin2013andwe hopethat withthe We ofminutes struggled withthequality for the them inourquarterly reports That we implement Board resolutions andinclude and dispatched timeously That Board documents are ofhighstandard, bound and meals and at decent venues, withdecent refreshments Board meetings takes placeasperagreed dates associations, the Board, SA Tourism andthe National Department of Tourism.” “The TBCSA hasover the years“The become anorganization that’s highly regarded T (CONTINUED) Chief Executive Officer TBCSA. approximately 16sectoral associations affiliatedthe to We have become theassociation ofassociations, with direct theprogrammes andactivitiesof the organization. forming partoftheManagement Board thushelping to with each other. We have the key leaders inoursector associations and we work together instead of competing We are muchcloser to ourmembers especially the and to Government andmost importantly the media. We have become more visibleto theindustry at large role that we play inthesector. a nichefor ourselves andthat we are recognized for the Department ofTourism. We thinkthat we have carved associations, theBoard, SA Tourism andtheNational We work well withourindividualmembers, member that’s highlyregarded withinandoutsidethesector. The TBCSA hasover theyears become anorganization CONCL supervisory positions. supervisory and incoaching someofthe staff members whoare in in 2014,withspecialfocus presentation onwriting, skills received. We willcontinue to make similarinvestments These are someofthehighlights ofthetraining thestaff • • Ms

. Mmat conflict management. presentationwriting, skills,timemanagement and In 2013,we invested through inourpeople training, upgrade someofthe equipment inthe new offices. state ofthe artcommunal equipments. We planto to dotheir work andthat thisissupported by equally are equipped withproper office tools to enablethem We believe that theemployees ofthe organization USION š at ši Ramawela

activity. resolution whichwillensure thesustainability of tourism is for theaffected parties toengage andensure aspeedy the affected areas. TheTBCSA’s positiononthis matter considering theeconomic benefits of tourism activitiesin matter whichneeds to be carefully handled especially Considering thehistory ofourcountry, thisisasensitive in areas where tourism activity was well established. been affected by theprocess oflandclaims–particularly tourism industry inSouthAfrica. Theindustry hasalso role inthegrowth anddevelopment ofthetravel and Land andInfrastructure developments play asignificant Land andInfrastructure Development how thissituation willunfold inthenew financial year. We willcontinue to monitor developments further to see seeking to enter themarket to fillthe void left by1Time. and we have already noted reports oftwo new airlines condition that they satisfy specific legal requirements deregulated, airlineswillbelicensedto operate on the domestic airlineindustry. Sincetheindustry is We have alsoseenanumberofdevelopments in involved inthisreview process. associations BARSA andAASA theprivate sector isactively led by theDepartment ofTourism andthrough member the country’s 2006AirliftStrategy. Thisprocess isbeing development was theannouncement ofplansto review issues ofairliftandairaccessintheindustry. Amajor There have beenanumberofdevelopments relating to Airlift andAirAccess progress achieved intheperiodunderreview. industry, ten macro-economic factors wereprioritised by theBoard. Below isanupdate of overall monitor andinfluence developments inthemacro-economic environment whichimpactonthe In linewiththeTBCSA’s mandate to lobby thepublicsector, facilitate key industry programmes, PR OGRESS REPO T: 10MACR • initiatives: Since thentheDepartment have embarked ontwo new in theindustry. develop astrategy andapproach to improve levels service levelsan auditofservice in theindustry withaview to with theNational Department of Tourism to conduct Ahead ofthe2010SoccerWorld Cup,TBCSA collaborated Travel andTourism Excellence Service Transport onthesematters. Africa) andregularly engages withtheDepartment of number offorums withinBUSA (BusinessUnitySouth SAVRALA andSATSA theindustry isrepresented ina engagements in2013.Ledby ourmemberassociations of thekey issueswhichhave dominated ourindustry pay system (eTolls) intheGauteng province are some ENATIS system andtheimplementation oftheuser- transport regulations, theintroduction ofAARTO, the The state ofourroads, inconsistencies inprovincial implementation. be handedover to theProvince to continue withthe be concluded in2014,wherein theprogramme will conducted withthetrade inthearea. Thepilotwill this programme workshops andservice are being was identified asasuitable area torunapilot for rural areas to improve skillslevels. In2013,Upington aims to work closelywithindustry basedinspecific The Journey to Excellence (J2SE)programme, which O-ECONOMIC PRIOTES

Annual Report 2013 13 Annual Report 2013 14 PR OGRESS REPO Southern SunElangeniDaruma grown inleaps andboundsto includeregional support. This initiative islocally led byTBCSA member,FTT andhas prevent thecommercial sexual exploitation ofchildren. awareness andproviding theindustry withtools to international industry-driven initiative aimed at raising Code”)an support for TheChildProtection Code(“The associations andbusinessmembers pledged their In 2010,theTBCSA andseveral ofourmember sustainability intheirbusinessoperations. tourism principles,reduce carbon emissionsandensure universal accessibility, exploring ways to applyresponsible need to embrace theconcept ofa‘green economy’, the private sector hasbeenlargely sensitized onthe the Imvelo Awards andotherprogrammes runby FTT Though theSustainable Tourism Partnership Program, responsible tourism. been leadingtheprivate sector’s activities relating to TBCSA members, FTT, NAA-SA andFEDHASA have R • esponsible Tourism standard isavailable for saleontheSABS website. which willleadto apositive tourism experience. The offering to agreed-upon practices and standards the tourism value chainonhow to applytheirproduct SA Bureau ofStandards (SABS) to guidebusinessesin 1197:2012 –was developed incollaborations withthe A Tourism Excellence Service standard –SANS T: 10MACR O-ECONOMIC PRIOTES • • agreed to take forward thework oftheTSI asfollows:- Board resolution of5thDecember2013, we have now into abroad industry programme. Inaccordance withthe project beadopted by theTBCSA andexpanded further It hassincebeendecidedinSeptember 2013that the TSI was first initiated byourmemberassociation, SATSA. through theTourism Safety Initiative. the travel trade, theprivate sector isleadingthecourse When itcomes to safety andsecurityfor tourists and Safety andSecurity TOMSA 14thyear anniversary crime intheindustry. TSI call centre line,record andanalyse incidencesof providerservice willcontinue to field calls from the TSI inMarch 2014.Inthemeantime, thecurrent We expect to ofthe commence withaddedservices delivering onthespecificaspectsof TSI project to recruit andcontract providers service to assist in To usetheobjectives and ofthebusinessplan goals presentation at the 2014BoardFebruary meeting Needs Analysis andto compile thebusinessplanfor contracted outsideexperts to assist inconducting the - needsanalysis initiative isunder way. We have To developthree-year a planandstrategy business (CONTINUED) related to skillsandhumanresources development. are alsoactively involved in various industry initiatives Member associations AHIandASATA such asFEDHASA, • • • These include: development. industry platforms focussed onskillsandhuman resource and collaborate withourindustry stakeholder inother this project however we have continued to beinvolved forced usto scale down ouractivations whenit comes to available intheindustry. Internal capacity challenges have information aboutthe various career opportunities main objective was to inspire these students andshare towards atravel andtourism related qualification. The students at atertiary level who were already studying of ourmemberassociations. These workshops targeted Career GuidanceWorkshops incollaboration withseveral In 2009,theTBCSA introduced aconcept known asthe Skills andHumanResources Development sectoral education andtraining agency, CATHSSETA Continuousengagement and collaboration withour as theTourism Lecture andStudent Seminars Support for theNDT’s Tourism Month activitiessuch Department ofTourism Tourism Career Expohosted by theNational Support andparticipationthe annual in National

PR OGRESS REPO T: 10MACR Knowledge Management andMarket Intelligence Dashboard. ahead withthe establishment ofaTourism Performance at the Board meeting of5thDecember 2013 to press apart as private and public sector. We however have agreed get this matter to move forward in2013but we remain far Department ofHomeAffairs andStatsSA. We have tried to with SA Tourism andgovernment through theNDT, the We still need to resolve theissueof tourist arrival statistics in theothereconomic sectors. business performance withintheindustry –like itisdone huge contribution in terms ofmonitoring and recording we believe that theTBIhasandis still going to make a in theNew Year. We are notdiscouraged by thisas now going to work onsecuringanew partner/sponsor who were theinitialfinancialsponsors oftheTBIand are This year we sadlyparted ways withFirst National Bank, growing industry’s supportfor theproject. In 2013,ourfocus was concentrated onimproving and get going onsomeofthemajorundertakings inourplans. industry hasconsistent andreliable data, we struggled to this area especiallywhen itcomes to ensuringthat the the trade. Althoughthere ismuchwork to bedonein launched in2010andstands outasakey programme for when itcomes to businessperformance. TBIwas first the ‘lack’ofreliable statistics inourindustry –particularly which we are addressing theindustry’s concerns about The Tourism BusinessIndex isaprogramme through O-ECONOMIC PRIOTES

Annual Report 2013 15 Annual Report 2013 16 PR OGRESS REPO Investment Promotion grow into anannualevent. forward to strengthening thiscollaboration sothis can of women inthetravel andtourism industry. We look an event celebrating the contribution andachievements National Department of Tourism collaborated to host watershed year for theindustry theTBCSA andthe the Tourism BEE Charter. However, 2013proved to a have beenlargely focussed onrace andadherence to Historically, issuesoftransformation andempowerment Transformation andEmpowerment • • the private sector. our broad collaboration inour capacity asthe VOICE of levies; theUKSalesConversion project andthrough contribution to SA Tourism’s funding by the TOMSA industry iscovered inthree ways –through our Our work inpursuing thisimportant aspectofour Destination Marketing to thelevels that we desired orwere possible our relationship with SA Tourism hasnotimproved Sales Conversion project isanotherreason why obligations in respect ofthe TOMSA MOU, theUK UK SalesConversion Project. their budget. to SA Tourism accounts for between 10%to 12%of in linewithourMOUthem.Ourcontribution them late to January earlyFebruary 2014.Thisis The last quarter payments willbetransferred to we have transferred R78346770to SA Tourism. quarters of2013starting from January to October, Funding SAT through TOMSA Levies. For thethree T: 10MACR Apart from their O-ECONOMIC PRIOTES within thetourism andhospitality sector. from leadinglocal, regional andinternational brands from are hopingto raise increased sponsorship andsupport The Maslow hotel on14thto 16thSeptember 2014.We Events to prepare andhost the8thHICAconference at partnership aUSA basedevents company called Afrhic Looking aheadinto thefuture, we have entered into available onpage 26. approximately R1million.Adetailed report onHICAis the conference expenses andremain withasurplusof KZN. We were ableto raise enough funds to pay for all its agencies –Trade andInvestment KZNandTourism Department ofEconomic Development andTourism and Durban andincollaboration withthe KwaZulu-Natal the final year inwhichthe conference was hosted in Conference Africa on9thand10th May 2013.Thiswas We convened andhosted the7thHotel Investment • Tourism andtheNDT. bringing theTBCSA andprivate sector closer to SA campaign. We believe that this isanotherinitiative its future andtheDomestic Tourism Promotion has met two times to discussIndaba2014and an initiative oftheTBCSA andso farthe forum marketing andpromotions activities.This was Forum to work closelywithSA Tourism ontheir pleased withtheestablishment oftheMarketing Broad Collaboration with SA Tourism. We are some reduction inseveral months in2013 country considering that we have beenrecording Tourism inincreasing UKtourist arrivals into the the project andto commit to work closelywithSA the board hasfinallymadeadecision to conclude objectives oftheproject. Its pleasing to note that 2012 to get SA Tourism’s co-operation realising the in recent months, we have battled since August that agency. Except for somesmallimprovements considering that we have new management within (CONTINUED) high sincetheinception of TOMSA. systems have resulted incollections reaching analltime improvements collection inthelevy administration Our salesandmarketing activities, as wellas membership fee structure for the 2014financial year. taken at our Annual General Meeting, to retain the current organisation also gained sixnew members. Adecision was of membership fees were paidinfull.Moreover, the to report that by theend ofthe financial year, 97% From aTBCSA membership perspective, we are happy concluded. (SARS) –for bothTBCSA andTOMSA -isyet to be obtaining tax exemption from the SA Revenue Services management systems in2013,however, theissueof we continued to focus onimproving ourfinancial The organisation received unqualifiedauditsas FINANCAL MANAGEMENT state throughouttheyearinreview. the organisation’s finances continued tobeinagood TOMSA managedto achieve apositiveperformance and challenges, wearepleasedto reportthatTBCSA and Although thecountry continues to experience economic OFFICE ADMNSTRATION ANDHUMANRESOUR office building bythesecond halfof2014. building andplanto alter thebuilding’s designto suitourorganisational needs. We expect to move into thenew A significant development this year was thedecision to relocate theoffice. We have since purchased anoffice of oursize where allpersonnel needto behighlyeffective and workonmultiple projectsandactivities. motivated and work hard to deliver onthemandate oftheorganization. Thisisachallenge forthe organisation The 2013financial year was again abusy year for theorganization. We continue toensure that our personnel are remain atop priorityfor us. optimal efficiencies inour internal systems – particularly in relation to the collection of TOMSA levies-will will improve intheNew Year, aswe needthebusinessoftravel andtourism to flourish.However, ensuring Overall we are pleasedwiththeprogress madein2013andremain optimistic that global economic conditions CONCL good progress intheyear under TOMSA alsocontinued to show USION review. FINANCE, HR&ADMINISTRATION REPORT ultimately thedestination. better value for their constant supportof TOMSA and benefits and to findother ways to offerlevy collectors our memberrelations, we will keep negotiating for more Memorandum ofUnderstanding signedin2012.Through Tourism to ensure delivery ofthebenefits promised inthe to work closelywithourcounterparts at SouthAfrican Furthermore, from aTOMSA perspective, we continue 76% ofthetotal levies collected. sector stood outasthebiggest contributor, accounting for the sameperiodin2012Onceagain, theaccommodation reached R115894848against R102831670collected in The total levies collected for the2013financial year CES Tilly Heydenreich, ChiefFinancialOfficer

Annual Report 2013 17 Annual Report 2013 18 MEMBER ELATIONS REPO a. MEMBER ENGAGEMENT catered for at amicro-economic level. associations to ensure that theirindividualneedsare operating at anSMMElevel - to affiliate withoursector encourage allrelevant businesses–particularlythose TBCSA profile inthemarket place.Asaprinciple, we basis, whichfor usisreflective ofthe strength ofthe continue to fieldmember-related enquiriesona regular the interests ofbusinessintheindustry. Moreover we of 18national sector associations which represent To date, TBCSA boasts atotal of52members, inclusive smaller role-players intheindustry. category whichisaimedat providing accessto TBCSA for (HOSA). HOSA joinedtheTBCSA underournew member Africa (EXSA) andtheHikingOrganisation ofSouthAfrica (BARSA) andtheExhibitionAssociation of Southern Tours, theBoard ofAirlineRepresentative ofSouthAfrica They are: theForever Resorts Group, Mad-Meerkat the TBCSA umbrella. we were alsoableto recruit five new organisations under only didwe manage to retain ourmembership based,but 2013 hasbeenagood year for memberrelations. Not TBCSA MEMBERELATIONS sometimes challengingyear. This wasto bethebeginningofanexciting but increase. public hearingsontheEskom’s proposedtariff travel andtourism industry’s perspectiveduring other businessformations, TBCSA represented the country –debatingthe cost ofelectricity. Alongside affecting the entire business communityinthe our attention tooneofthemost important issues The yearunderreview beganwithus focussing and issuesof industry. Strategy (NTSS), thefuture ofindustry trade shows implementation oftheNational TourismSector provincial regulations the onliquorlicensing, addressed. Theseranged from discussionson few new faces andawidevariety ofissueswere growth inmembers, theForum welcomed a CEOs Forum hasbeenvery active. Due to the As asub-committee oftheTBCSA Board, the CEO’s FORUM T b.

c. Ms. BoitumeloMoleleki 2013 ANNU • • • • Key highlights from theAGM are asfollows: with thesupportofCEO. meeting was lead by theTBCSA Board Chairman, and TOMSA took placeonthe6thofAugust. The The 17thAnnualGeneral Meeting for theTBCSA members operate. member issuesandtheenvironment wherein our for us interms of deepeningourunderstanding of a lot.Thesemeetings are proving to beinvaluable events andwhomwe donotget to interact with who tend to be lessvisibleinmainstream industry with memberassociations and corporate members meetings we embarked upon.Our focus was mainly engagement activities wasthe face to facemember Another critical component of ourmember FACE TO FACE MEMBERMEETINGS consisting of new industry associations The increased TBCSA membership base tool –Tourism BusinessIndex (TBI) The growing industry measure performance Investment Conference (HICA) The successful hosting annualHotel ofthe (SATTIC) African Travel andTourism Industry Conference The successful hosting inaugural ofthe South AL GENERMEETING , MemberRelations Manager KEY INDUSTR ii. i. partnership withotherstakeholders. participated inasanorganisation or facilitated in an outlineofthestrategic programmes where we activate anumberofprogrammes in2013.Below is by ourBoard in2009,we continue to facilitate and Based ontheten macro-economic prioritiesidentified

TOURISM INDUSTR CELEBRATING WOMEN INTHE TRAVEL AND at our stand. members collectors andlevy to celebrate withus mark theinitiative’s 14thanniversary and invited promote TOMSA. Inthisregard, we choseto the opportunityto profile theorganisation and key stakeholders. Being at Indabaalsoprovides is to bewithineasy reach ofourmembers and reasonThe primary for ourpresence at Indaba associations FEDHASA andNAA-SA. located andshared ourstand withmember the businessoperators inthesector are usually place intheICC, whichisprimarilywhere most of and 2013was noexception. We secured our our participation attheannual TourismIndaba endeavour to create aTBCSA ‘village’ aspartof and tourism industry calendar. Each year, we Tourism isakey Indaba event inourtravel TOURISM INDABA tourism environment. engage onthechallenges women face inthe professionals intheindustry to celebrate and Department ofTourism andinvited female was hosted inpartnership withtheNational and transformation inourindustry. The event of prioritisingissues related to empowerment and role women play intheindustry aspart year underreview, to recognise thecontribution We alsoembarked onanew initiative inthe Y EVENTS ANDSTRATEGIC PR Y OJECTS iv. iii. throughout the year. Board members for theirsupportandguidance competitive. WethankTBCSA members and business ofallsizes can thrive, expand andbe which willenableanenvironment inwhich continue to lobby and facilitate programmes achievements were accomplished. TBCSA will experienced drawbacks andsignificant During thisperiodunderreview, theindustry CONCL implement themintheNew Year. these resolutions and explore how best to with members andkey stakeholders on and we lookforward to engaging further came upwithanumberofresolutions the Gauteng Tourism Agency. Themeeting FEDHASA andtheNAA-SA inpartnership with associations ASATA, SAVRALA, SATSA, Summit was heldinalongsideourmember Tourism Industry Summit–TheSummit. 2013 –that ofTheSouthAfrica Travel and Conference (SATTIC) underanew bannerin South African Travel andTourism Industry Lastly, we hosting oursecond annual THE SUMMIT2013 participate inthisimportant event. sure that ourmembers have theopportunityto broader tourism industry andeachyear we make in thefieldofhospitality, investment and the The event continues to attract leading experts African continent. not onlyinSouthAfrica butfor therest ofthe in thehotel andbroader hospitality sector – lead thecall for greater levels ofinvestment project islinked to theTBCSA’s overall drive to Investment Conference Africa The –HICA. and supporteachyear istheannualHotel An event whichseemsto grow instrength HICA 2013 pampering sessionsfor theladiesto enjoy. The event alsoincludedentertainment and programmes for women entrepreneurs. the Department’s plansto create support Xasa, addressed theaudienceandoutlined Deputy Minister ofTourism, MsThokozile MEMBER ELATIONS REPO USION T

Annual Report 2013 19 Annual Report 2013 20 CORPOATE COMMUNICATIONS REPO perspective: Corporate Communications andContent Development Below isanoutlineoftheyear’s key highlights from a and Content Development. of two maincomponents –Corporate Communications resource whichmeansthat theportfolio now comprises strengthened by theappointment ofanadditional and overall Board strategy. Theportfolio was further developments whichare inlinewithourmandate ensure that theTBCSA brand isnotfar from key industry market butrather to provide a platform for thetravel and litter ofestablished publications which are already inthe The ideabehindthispublication isnot to add to the year. to bepublishedat the beginningofthenew financial have beenpublished,withtheJanuary/February edition highlight for us.To date five editionsofthemagazine the Tourism BusinessAfrica digital magazine isadefinite Amongst thevarious promotional collateral developed, Publications and industry stakeholders. communication also extends to our TOMSA levy collectors improvement inmemberresponses to ourmailers. Allour and astheyear draws to aclose,we’ve seenadefinite maintain themomentum inourmembercommunication and newsletter distribution hascertainly helpedus to Having adedicated resource lookingafter oure-mail with members onaregular basis. consistently ensured that we involve, inform andengage our monthly e-newsletters and web-portals we have our corporate communications activitiesand through Engagement withourmembers isthecornerstone of Member Communication CORPOATE COMMUNICATIONS under review. task whichcontinued to keep usonour toes intheyear Striking ahealthy balance between thetwoisadelicate Irish authorandpoet Oscar Wilde. talked aboutandthatisnotbeingtalked says about” isonlyonethingintheworldworsethanbeing “There We cer tainly had enoughactivityinthe year to www.tomsa.co.za ;www.sattic.co.zawww.hica.co.za and for usintheyear underreview. Asafollow upto our are well positionedinthemarket was a key focus area Ensuring that theTBCSA andourstrategic project brands Brand Repositioning CORPOATE BRANDING management ofallfour ofourwebsites – Our Content Development Officeralso oversees the public’s window into thework oftheorganisation. communications tools and we view these websites asthe Online platforms remain ourmost valuable Websites andSocialMedia extending thisplatform further in2014. into thesematters. We are excited by theprospect of issues andto provide abusinessperspective andinsight tourism private sector to delve deeperinto theindustry on industry issues. with ourvarious target audiencesandgather theirviews interactive nature whichallows us to engage directly What makes theseplatforms attractive forusistheir platforms suchas andLinkedIn.FACEBOOK, TWITTER and HICAallcurrently feature onsocial networking by embracing TOMSA thesocialmediaspace.TBCSA, We have alsoventured furtherinto thevirtualworld which isrelevant, reliable inallour web platforms. glitches. We strive to ensure that we provide content all continued to function without any serious technical T Manager Ms Kagiso Mosue, Corporate Communications www.tbcsa.travel; whichhave CEO Interview atTheSummit 2013 of beingregistered asTBCSA trademarks. The Tourism BusinessIndex andSATTIC are intheprocess registered astrademarks withintheconfines ofthelaw. to ensure that allourbrand properties are properly As partofourinternal governance processes, we continue Protection ofIP purposes. its role collected asalevy for destination marketing ahead for usto generate awareness aboutTOMSA and being atourism marketing agency. More work still lies address thepersisting misconceptions about TOMSA TourismSouth Africa to SouthAfrica Levy inabidto logo, changingtheacronym from Tourism Marketing Slight adjustments were alsomadeto theTOMSA information tool. and citingthe Tourism BusinessIndex asa valuable and itswork, withmany calling for closercollaboration on how ourstakeholders perceive theTBCSA brand financial year. The study also revealed insightful views matter willbe taken forward by theBoard inthenext general supportfor achange inthebrand nameandthis views onthematter. Onthewholethere seems to be brand name,we undertook astudy to solicitstakeholder member survey ontheproposal to change theTBCSA CORPOATE COMMUNICATIONS REPO industry events. have represented theprivate sector invarious forums and three Tourism Leadership Dialogueswere hosted andwe In partnership withtheDepartment ofTourism, atotal of • • • • Strategy (NTSS) inOctober. implementation oftheNational TourismSector Stakeholder Forum (NTSF) ontheprivate sector’s TBCSAs’s presentation to theNational Tourism Committee ontheNational Development Plan TBCSA’s presentation to Parliament’s Portfolio Tourism Conference heldinFebruary 2013; TBCSA’s presentation to theLocal Government electricity tariff increase 2013; inJanuary Regulator (NERSA) onESKOM’s proposed TBCSA’s presentation to theNational Energy following stand outashighlights: industry presentations theTBCSA gave the in theyear underreview. Amongst thevarious we alsoengaged ourstakeholders extensively Apart from thestakeholder survey we conducted, STAKEHOLDER ELATIONS T

Annual Report 2013 21 Annual Report 2013 22 CORPOATE COMMUNICATIONS REPO Talk Radio702andto markWomen’s Month we hosted the spotlight. To promote we HICA, ran radio campaign on HICA 2013andtheSummitalsoputTBCSA brand in to raise thetrade’s awareness abouttheoccasion. also usedthetrade show’s maincommunication platform host acelebratory event at ourexhibition stand, but we marking TOMSA’s 14thyear anniversary. Notonlydidwe These were intheform ofacelebration at Indaba, we addedtwo new components to ourannualactivities. and promotional activitiesandinthe yearunder review Events are anotherpillarto ourmediaengagement, PR PR and that mediacan anticipate andplanaheadofits media priorto publishingthereport. Thisensures For TBIwe adopted anew approach ofengaging key Investment Conference andTheSummit. in 2013,followed by ourhosting oftheannualHotel was by far thebiggest generator ofmediacoverage from time to time,the TourismBusinessIndex (TBI) response. Althoughthelevel ofmediacoverage varies whole we are pleasedto note themedia’s positive bid to profile the work oftheorganisation andonthe TBCSA’s strategic projects play asignificant role inour MEDIA RELATIONS social media space. TBCSA, TOMSAsocial mediaspace.TBCSA, andHICAallcurrently feature onsocial “We have alsoventured further into thevirtualworld by embracing the OMOTIONS networking platforms suchas andLinkedIn.”FACEBOOK, TWITTER sector. the TBCSA asthevoice ofthetravel andtourism private remains to maintain aconsistent, positive profiling of lessons. Lookingaheadinto theNew Year ourambition were successful andothers where we have learnt some of theTBCSA anditswork. There are areas wherein we platforms available to raise the general level of awareness worked hard to usethevarious communications tools and 2013hasbeenanotherbusyIn closing, year. We have CONCL platform. shows andexhibitions through asuccessful webinar to solicittheindustry’s views onthefuture oftrade partnership withtrade publication member communication andengagement isour In anotherhighlight whichlinks backto our outside broadcast onsite. but alsopartnered withSABC’s SA FMto host an partnership withthebusinesschannelCNBCAfrica, as itinvolved bothTVandradio. We continued our release. For HICAourapproach was slightly different recognition ofthe role women play intheindustry. the inaugural Women inTravel andTourism event in T USION (CONTINUED) Tourism Update

Below is an outline of activities to be undertaken in the 2014 financial year. This report provides a framework on how the organisation will deliver on its goals in the 2014 fiscal year.

PORTFOLIO BROAD STRATEGIC OBJECTIVE STRATEGIC DELIVERY AREAS PLANNED ACTIVITIES TIMELINE PILLARS 1. TBCSA & TOMSA To recruit, engage, support, • Membership Retention • Member Engagement: Schedule member contact Monthly MEMBER RELATIONS maintain and develop a travel meetings and networking sessions and tourism membership • Levy Collector Engagement: Schedule levy collector Monthly community contact and engagement • Sales • Activate the TOMSA levy collector recruitment drive Quarter 1 • Produce promotional material for TBCSA & TOMSA • Marketing & Promotion • Participate in industry events & workshops to profile Quarter 2 TBCSA & TOMSA • Stakeholder Management • Ensure compliance to TOMSA MOU Quarterly • Maintain positive relationships with key stakeholders • Administration & • Database management Quarterly Communication • Information sharing

2. Strategic Projects To deliver on the Board- 2.1 Implement active projects • Ensure the successful hosting of HICA and SATTIC in Quarter 2 and 3 2014 CONSOLIDATED ACTIVTY PLAN Management identified macro-economic 2013 and collaboration on Tourism Safety Initiative factors through collaboration 2.2 Continue developing the • Position TBCSA as an information hub through the Quarter 3 and effective leveraging Knowledge and Intelligence production of position papers and TBI publications information centre • Establish and maintain good relationships with current Quarterly and potential stakeholders 2.3 Stakeholder Relations • Ensure that all projects and brands receive media Monthly attention Quarterly, as per 2.4 Marketing & Promotions project requirements SUPPORT 3. CORPORATE To mainstream the travel and • Corporate Communications • Produce company publications & stationery Quarter 1 COMMUNICATIONS tourism sector in the media • Corporate Branding • Oversee brand management and repositioning Quarter 1 and the public area • Media Relations • Oversee media relations management Monthly • Stakeholder Relations • Monitor & Report on media coverage Monthly • Publicity & Promotions • Represent the organisation in various industry structures Quarterly • Activate promotional campaigns for TBCSA and its project brands Quarterly

Annual Report 2013 23 Annual Report 2013 24 2014 CONSOLIDATED ACTIVTY PLAN

4. CONTENT • Board Administration • Oversee Board meeting preparations Quarterly MANAGEMENT • Oversee Board meeting content capturing Monthly • Produce internal, member and levy collector Quarterly newsletters • PR Content Development • Oversee the organisation’s database management Monthly • Oversee website management Monthly • Manage social media platforms • Provide logistical supports for strategic projects & Per project • Strategic Projects Support events requirements 5.CORPORATE To ensure that the financial • Managerial Accounting • TBCSA member invoicing Quarter 4 GOVERNANCE (Finance, standing of the organisation • Ensure recording and monitoring of TBCSA financial Monthly Human Resources & and ensure proper systems information Administration) are in place • Ensure recording and monitoring of TOMSA financial Monthly information • Strengthening levy collector system Monthly • Ensure optimized TOMSA debt management system Monthly • Produce annual budgets for TBCSA and TOMSA Quarterly • Financial Accounting • Produce financial statements for TBCSA & TOMSA Quarterly

• Present auditors with financial statements and audit Quarter 1 (CONTINUED) file • Review existing financial policies & procedures Quarterly3 • Corporate Governance • Manage supplier database Quarterly • Ensure sound financial standing for TBCSA and TOMSA Monthly • HR Administration Monthly • Recruitment & Selection Where required • Human Resources • Training & Development Quarterly • Labour Relations Where required • Corporate Governance Bi- Annual • Administration Management Quarterly • Office management Quarterly • Corporate Governance Quarterly • Office Administration • Projects & Events Support Monthly 6. Board and Executive To ensure the TBCSA and • Secretarial support to CEO • Ensure that the CEOs instructions are carried out Monthly Support TOMSA Boards are supported professionally & timeously in their work as directors and • Manage the CEOs Diary that corporate governance • Board & Sub-Committee • Coordinate the CEO’s attendance to events, meetings Monthly measures are in place Support and conferences • Coordinate and schedule of Board meetings • Ensure content recording for all sub-committee Daily • Office Reception Management meetings • Provide secretarial support for Board Chairmen • Switchboard management Bi-monthly • Office Support • Professional reception of visitors • Management of all meeting rooms • Ensure content recording and record-keeping for staff meetings 7. Executive Support To ensure the TBCSA and 7.1 Board Reporting • Preparation and ensuring timeous delivery of Board Quarterly TOMSA Boards are supported packs in their work as directors and • Ensure accurate record keeping of Board minutes and Quarterly

that corporate governance 7.2 Communication activities 2014 CONSOLIDATED ACTIVTY PLAN measures are in place • Ensure timely communication to Board on meetings Monthly and other relevant matters 7.3 Executive Support • Providing executive support to CEO and Board Monthly Chairman • Switchboard & Reception management Daily 7.4 Office Support • Management of office supplies Monthly

Annual Report 2013 25 Annual Report 2013 26 HICA 2013 onsite. opportunities andalsotransact (or ‘seal thedeal’) with like-minded individualsseekingnew business ‘talk shop’butaplacewhere onecan connect factor meansthat theconference isnotamere and driven by theprivate sector. Thisdistinguishing broader hospitality sector whichiswhollyowned conferences ofitskindintheContinent’s hotel and the first andpossiblyoneofthe few (ifnottheonly) What makes HICAspecialfor isthat theTBCSA, itis at theElangeni Hotel. Tourism IndabainDurban,from the8thto 10thMay to secure the right speakers and sessionfacilitators are The relevance oftheconference topics andourability opportunities andchallenges intheindustry. networking anddebate onthedevelopmental industry’s publicsector leadership for frank dialogue, financiers, hoteliers, industry intermediaries withthe HICA isplatform which connects investors and Conference Programme andSpeakers industry andbusinessengagement -2013wasnodifferent. the barinterms ofdeliveringavaluableplatform for Investment Conference Africa (HICA),weaimto raise With every yearof hosting theannualHotel The seventh annu al HICAwas heldaheadof

Johannesburg in2014. lost delegates andsponsors hencethemove back to that sincewe moved theconference to Durban,we a tough year to grow delegate numbers. We know delegates includingspeakers andsponsors. Thiswas in 2013.Intheend,we managed to attract up to 280 We struggled abitwithincreasing ourdelegate numbers Delegates Numbers of theconference panels. Council) Marketing Director, Mr. Geoffrey Breeze onone was pleasingto host theWTTC (Wold Travel andTourism business community was alsowell represented and it (MEC AlanWinde).Thelocal, regional andinternational late MEC Nkosidipendule Kolisile) andtheWestern Cape KwaZulu-Natal (MEC Michael Mabuyakhulu), Gauteng (the Development inSouthAfrica’s key economic hubs of Marthinus van andMECs Schalkwyk ofEconomic Amongst thesewere SouthAfrica’s Minister ofTourism, the USA, UK,Europe andMiddleEast. South Africa, thecontinent ofAfrica and overseas –from a total ofsixty-seven (67)speakers coming from within key ingredients to ourdelivery ofaqualityevent. We had Minister ofTourism, MvanSchalkwyk from thelocal, regional andinternational trade. Looking not take for granted thesupportwe continue to receive magnitude successfully isamajorachievement andwe do For aleanteam suchasours, hosting an event ofthis Conclusion a limited numberofexhibitors includingconference The conference alsoincludedanexhibition, where delegates could network inamore relaxed environment. theme.Here and socialisingbasedonthe“madhatter’ of theconference venue whichincludedentertainment proceedings. Thiswas socialevent, abigger heldoutside welcome reception at theendof thefirst day’s The BizNetworking event was followed by anofficial their conference networks. platform for delegates to start engaging andestablishing delegates to theconference. Theideaisto create a event –theHICABizNetworking function– to welcome Prior to formal proceedings, we hosted asmallcocktail networking inalessformal environment. breaks, specificsocial events where hosted to encourage of theconference and beyond thestandard networking The opportunityto network isanimportant component Conference Networking and ourmemberorganisations AVIS andEuropcar for theirsupport. Lastly, ourgratitude also goes to SA Tourism for providing ourdelegates complimentary entry to Tourism Indaba appreciate theircontinued guidanceandsupport for the conference. as sponsors. We have maintained acloserelationship withourassociate supporters Pam GoldingHospitality and KwaZulu-Natal Province. InadditiontheIndustrial Development Corporation andJoburg Tourism cameon-board have continued to supportHICA over the years. Inthis year under review we continued ourpartnership withthe As asponsorship-driven event, we cannot emphasisethelevel ofgratitude we feel for alltheorganisations who Partnerships andSponsors A McLachlan, Rezidor Hotels andJDemes, Pam Golding Hospitality inplenary Africa. opportunities insideandbeyond theborders ofSouth ensure that HICAshowcases more ofthehotel investment ahead to HICA2014,we certainly want to continue to engagement outsideoftheconference. share contact details andset upmeetings for further lunch, whichonceagain provided anopportunityto The conference concluded withaformal sit-down further. could walk through theexhibition area andnetwork up suchthat inbetween theconference breaks, delegates potential buyers. Thespaceinthe exhibition hall was set sponsors could showcase theirproducts andprojects to show. Live sincethey were inDurbanto cover theIndabatrade also hadlive television coverage through SABC’s Morning coverage withstations suchas702andprint media. We from SAFM, whileontheotherhand,continuing the We secured live andonsite broadcast oftheconference Media Coverage HICA 2013

Annual Report 2013 27 Annual Report 2013 28 TB I CONSOLIDATED REPO rental companies, airlines,travel agents, retail outlets, responses from tour operators, coach operators, vehicle ‘Other tourism businesses’isacategory whichincludes establishments available from hotels to guest-houses. comprises ofthedifferent typesofaccommodation sector interms ofthelevel ofinformation contribution, accommodation sector, which was by far themost active ‘accommodation’ and ‘other tourism businesses’. The the overall industry, andtwo sub-sectors categorised as TBI comprises ofthree composite weighted indicesfor Methodology Business Index (TBI). National BankandbusinessmemberGrant Thornton to publishquarterly TBCSA FNB Tourism power andintheyearunderreview, theTBCSA continued to partnerwithcrown memberFirst volatile natureasitiseasilysusceptible toshort-term fluctuations. However, informationis Travel andtourism ispossiblyoneofthetoughest industries to measuregivenitssometimes for businesstendency surveys. Development andCooperation) standards andguidelines the international OECD (Organisation for Economic Barometer, theTourism Business Index conforms to BER BusinessConfidence Index andtheWTO Tourism statistics. Similar tootherbusinessindicessuchasthe focus onareas notusuallycovered by quantitative The index provides rapid information andhasaparticular trading for each quarter. the normalrealistic long-term average expected level of impacts ontradeandemployment. utilisation, capacitychanges, constraints totrade, positive variables suchas industry onaquarterly basis.Theindex isfocused on the performance ofbusinessinthetravel andtourism Simpl the respondents themselves, and information that isinvaluable to y to economic policymakers and put “Surveys ofthistypeprovide , TBI demand,revenue, profitability, capacity is asimpleweb-based whichtracks analysts.” The index isbasedon T 2013/14 measures suchas‘normal’andthe‘balancestatistic’. performance onaquarterly basisusingstatistical The survey tracks theactualandexpected level business stage. still too few to develop a stand-alone sub-category at this Unfortunately, responses from thetransport sector are forex traders, conference venues andattractions. outlook orperformance. performance andapositive figure an overall positive minus representing an overall negative outlook or question. The final valueis a singlefigure, with a the percentage ofpositive answers given to each deducting thepercentage ofnegative replies from A balancefor eachquestion is calculated by percentages ofpositive andnegative responses. statistic. Thisisthedifference between the questions are provided inthe form ofa“balance” The BalanceStatistic worse thannormalperformance than normalperformance while,below 100indicates Prospects at higherthan100,thisindicates better of 100.Whentheindex shows Performance or experienced. Normalisthencalibrated to anindex or thelongterm average historical performance average performance you would hopeto achieve, performance inlinewiththe realistic long term Normal Definton Definton isthelevel ofacceptable businesses : : : Results from qualitative • • • year included: Negative impactshighlighted inthelast quarter ofthe industry. possibly have an impactontheperformance ofthe also considers bothpositive andnegative factors which With regard to theperformance oftheTBI, thereport Factors Affecting BusinessConditions How did thelocal Travel andTourism Trade fare in2013? impacting business performance. overseas leisure demand(30%) asnegatively to this,afair amount ofrespondents cite insufficient Insufficient Overseas Leisure Demand: impediment to businessperformance. inception oftheindex to date) indicating itasan of allAccommodation Business respondents (from feature asagrowing concern withanaverage of24% Cost ofLabour: Thecost continues oflabour to Businesses (56%). factor orbusiness performance for Accommodation of inputsremains themost cited negative contributing Cost ofInputs: For the6thconsecutive quarter, cost accommodation respondents have anegative Still onprospects for 2014,onbalance the looking aheadinto theNew Year. confirming that theindustry remains confident quarter of2014remain positive at anindex of111,3 at andindex of98.Trade expectations for thefirst experienced marginally below normalperformance performance in2013,which onlyonequarter, Q2 The industry consolidated theyear withasolid 100.0 105.0 110.0 115.0 120.0 60.0 65.0 70.0 75.0 80.0 85.0 90.0 95.0 May-Jul Aug-Oct 2010 QRT 4 The Tourism Industry’s ActualPast andExpected Future Performance Indices QRT 1 QRT 2 2011 QRT 3 Inaddition QRT 4 QRT 1 QRT 2 TB 2012 • • included: Positive impactshighlighted inthelast quarter ofthe year as well astheimpactofNelson Mandela’s death. of marketing, poor road infrastructure, political influences strikes affecting delivery time, supplier incompetence, lack impact ofthe increase intheprice offuel, motor industry relation to Other Tourism Businesses (40%)include the Other notable contributing influences in mentioned • the next year. significantly more positive with+28,4% outlook for returned. OtherTourism Businessesare onbalance since late 2012,longer term confidence hasnot trading conditions have improved to normallevels year, sincetheinception oftheindex. Sowhile (1st Q2013)withapositive outlook for thenext accommodation sector hasonlyseenonequarter expectation shown intheprioreditions.In factthe outlook (-22,4%)whichcontinues thepessimistic QRT 3 I CONSOLIDATED REPO marketing efforts andDecemberholidays development and/or improvement, increased Positive influences includebusiness duringQ4 Businesses. Accommodation Sector andOther Tourism positive contributing factor forboththe A weak exchange rate was cited asasignificant Businesses (31%). affecting businessperformance fortheOther Tourism quite frequently asoneofthemajornegative factors Competitormarket behaviour continues to becited QRT 4 QRT 1 QRT 2 2013 QRT 3 QRT 4 QRT 1 2014 T 2013/14 Performance Performance Actual Past Expected Future

Annual Report 2013 29 Annual Report 2013 30 TB I CONSOLIDATED REPO TBI MediaRoundtable Summary –2011-2014 TBI Summary 2014 2013 2012 2011 1st Quarter 4th Quarter 3rd Quarter 2nd Quarter 1st Quarter 4th Quarter 3rd Quarter 2nd Quarter 1st Quarter 4th Quarter 3rd Quarter 2nd Quarter 1st Quarter Actual T 2013/14 114.6 116.1 110.8 104.6 101.0 101.9 98.2 88.2 87.3 70.0 74.5 79.6 Overall Forecast 111.3 110.8 103.8 102.5 103.1 97.0 99.8 93.2 82.2 80.7 81.0 94.1 89.1 tool Value ofTBIasaperformance measurement our industry. accessible market intelligence andknowledge-base for Your valuable support ishelpingto buildareliable and in thequarterly surveys andcontribute the information. and thebroader travel andtourism trade whoparticipate quarterly basis.Most importantly, we want ourmembers for theirhard-work incompiling theindex report ona Bank for theircontinued supportandGrant Thornton We thank ourmainsponsorfor theindex, First National index. feasibility ofincorporating anSMME component into the the Tourism Enterprise Partnership (TEP)to evaluate the also lookforward to ourengagement withourmembers, can collaborate to develop atransport sub-category. We engage operators inthetransport sector onhow best we the trade inthequarterly surveys. Itisalsocritical that we to ensure consistent supportandactive participation of Looking aheadinto theNew Year, thechallenge remains • • • • • • be usedfor: The information generated through thisbusiness tool can forecasting methods. term forecasting. Itistimeousand complements other TBI provides theindustry withasimpletool for short- (CONTINUED) To profileindustry prioritisethe and In thepreparation ofbudgets and forecasts In evaluating Annual Results In strategic businessplanning As afoundation for decision-making Developing marketing strategies Actual 111.4 110.8 101.7 120.9 108.4 Accommodation 98.1 89.9 92.2 98.9 67.7 67.8 85.3 Forecast 107.3 110.0 103.4 107.8 103.1 95.5 89.6 79.8 85.8 84.9 73.9 94.0 85.5 Actual 117.2 120.0 103.1 101.6 103.3 109.3 95.4 86.9 78.3 71.8 79.6 75.1 Other Forecast 111.4 114.4 104.2 103.2 107.6 103.5 98.1 98.4 79.4 77.4 86.4 94.1 91.9 a regional (Gauteng) basiswere supplemented by inputs the stakeholder round-tables, whichwere conducted on the programme andtheagenda for today. Theinputfrom convened throughout thevalue chain,inorder to develop the SUMMITround table stakeholder discussionswere informed by theindustry. Inthemonths leadingupto The development oftheSUMMITProgramme was delegates. to achieve theobjectives identified and agreed bythe for active interventions andagreeing theactionplans strategies, theSUMMITfocused onidentifying theneed provided by thenational andprovincial tourism sector Working withintheunderlyingstrategic framework gear-shift inthesector, from STRATEGY to ACTION. Convening theSUMMITin2013intended to marka Summit Programme (who convened theGauteng Tourism SUMMITin2011). SATTIC industry conference in2012)and Gauteng Tourism collaboration (who between theTBCSA, convened the The inaugural2013SUMMITmarked amutuallybeneficial TBCSA and GTA CEOs inconversation significance that are facing thesector. to facilitate conversations andagree outcomes regarding issues andopportunitiesof National importance and African Travel andTourism Summit(THESUMMIT)set outto create thedefinitive National Dialogue Platform Acknowledging thesignificant contribution oftravel and tourism to theSouthAfrican economy, the2013South Stage setting Summit2013 focus on‘visitability’ has to first bea‘liveable’ city for itscitizens before it can throughout theSUMMIT that avisitor-friendly cityregion the needsofone’s own citizens. It was emphasised on theirneeds,whichare most often consistent with the region more attractive to travellers by focusing concept coined inMelbourne, whichattempts to make of thetraveller’ withaheavy emphasison‘visitability’, a further extended to ‘see SouthAfrica through theeyes share by improving itscompetitiveness. Thetheme was in whichSouthAfrica can increase itsglobalmarket the national economy and committed to explore ways acknowledged the contribution oftravel and tourism to VALUEThe SUMMIT’s theme,“THE OFTHETRAVELLER”, a nationally relevant agenda. from theTBCSA’s association membership base to ensure THE SUMMI T 2013

Annual Report 2013 31 Annual Report 2013 32 THE SUMMI Country oforigin: As partofthetrialfor theusage ofthevoting device, the following delegate base facts were established: dialogueinwhich final plenary roles and responsibilities were tobeallocated. reach consensus onpriorities.Thisinformed thedevelopment ofthetrack actionplansandthe content ofthe The SUMMITwas deliberately inter-active innature andsubstantial use wasmadeofdelegate votingin order to Delegate attendance andinteraction EUR OPE T 2013 REST OF AFRICA AFRICA SOUTH (CONTINUED) SADC OTHER THAN SA A USTRALASIA ASIA/ Operator Province: Tourism value chain: 6% notspecified 1% notspecified N WESTERN DMO 10% Tour 12% 5% cape NOR 1% cape Consultant N THERN 10% Media 10% NOR 1% WEST Transport TH TH 6% Hospitality 15% Product owner 5%

Other Government 14% 17% 40 –49 Age group: 32% eastern cape

26 –39 GA THE SUMMI 39% 83% K WAZULU- UTENG natal LIMPOPO 49 andover 2% 28% mpuma 83% langa Under 25 - - 1% T 2013

Annual Report 2013 33 Annual Report 2013 34 THE SUMMI domestic tourism through partnership withKZN andWestern Capefor Integrate Eastern Cape both thepublicandprivate sectors. definitive National Platform for debate, dialogueanddecisionmakingamongst the keythought leaders from city for thenext SUMMIThave already started. The SUMMIT’s ongoing objective is to beacknowledged asthe South African CitiesandProvinces but returning to Gauteng every second year. Negotiations regarding the host The intention is to convene THESUMMIT every year withthepossibilityof rotating the venue between various Conclusion AGREEMENT whereby thehosts, andeachofthedelegates, wrote theirown personal commitments. close through acommitment to ‘make thingshappen’by encouraging thedelegates to commit to theMASLOW TBCSA CEO, Mmatsatsi Ramawela, andGauteng Tourism CEO, Dawn Roberston, brought THESUMMITto a and ensuringthat THESUMMITachieved theshift in gear from Strategy to Action,theSUMMIT’s co-hosts, A key highlight oftheevent was theindustry’s commitments to specificactions. Bymeansof ‘closing theloop’ The Maslow Agreement Delegate Commitments: to further tourism growth. Keep learning.Keep inspiring Keep innovating To beingatourist inmy own country the experience economy andstorytelling at Maropeng Reignite residents andvisitors a culture ofstorytelling inGreater Tzaneen for our We willstart to covering more stories ontravel andtourism I commit development inSouthAfrica Champion rural route strategy T 2013 among friendsandfamily respect. Friendliness. Encourage travel Treat eachperson, visitor orcitizen with Live the SA Brand professionalism intourism Promote industry for optimism to grow the tourism Be anambassador

(CONTINUED)

Assist in Move Gauteng forward plans ofanintegrated publictransport system. Improve!! Attitudes and service standards amongst tourist guides–Nationally andfront line staff has a serious shortage of skills. Skills and transformation Tourism Commitment to excellence service

to supportthe local community inupliftment Continue community beneficiation in tourism Improved the vuvuzela !!! Bringing back the kasi voice andchucking our real lives, experiences andculture. Show ourtourists about tourism inthevarious media Report truthfully not just acheaphotel room Let’s sellexperiences,

not just orproducts! services Sell experiences be sustainable. Iwon’t quit My company will

CEO, ThebeTourism Chairman, FEDHASA National Chairman, Tourism Commitee Mavuso Msimang AHI &MDForever Board Chairman Jerry Mabena Jerry Eddy Khosa Kobus Tait Resorts Director Hospitality, Sun International June Crawford Hatjigiannakis Deputy Board Clifford Ross CEO, BARSA GM, VOASA Chairman John Lee Melanie MD CourtClassique Board Chairman& Chris Zweigenthal CEO, ExpediaInc Franco Jordaan CEO, AASA Gavin Eyre MD, SAYTC R Hotels oss Kata Africa TBCSA MANAGEMENT BOARD Managing Executive Donavan Muirhead Tourism, SANParks President, NAA-SA Glenn Phillips TBCSA CEO Mmatšatši Ramawela David Frost CEO, SATSA Sales Executive, AVIS Executive Director, Fair Trade Tourism Dr Salifou Siddo Jennifer Seif Lance Smith Adri Kitshoff CEO, PHASA co-opted CEO, TEP

Annual Report 2013 35 Annual Report 2013 36 TBCSA MANAGEMENT BOARD TOMSA andTBCSA BoardMembersatIndaba Operations Director, Ravi Nadaseen Sue Gannon GM, EXSA Tsogo Sun Head ofTourism, Wiza Nyondo FNB Chairperson, SAACI (CONTINUED) Zelda Coetzee National President, SAVRALA Marc Corcoran Otto de Vries CEO, ASATA Detailed Income Statement, Annexure 1 and isunaudited: The following supplementary information doesnot form partoftheannualfinancial statements Notes to theAnnualFinancialStatements Accounting Policies Statement ofCashFlows Statement ofChanges inEquity Statement ofComprehensive Income Statement ofFinancialPosition Directors’ report Directors’ Responsibilities andApproval Report oftheIndependent Auditors INDEX The reports andstatements set outbelow comprise theannualfinancial statements presented to themembers: INDEX ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC 2014 Published 21January Prepared internally the applicable requirements oftheCompaniesAct712008. These financial statements have beenaudited in compliance with Level ofassurance

46-49 44-45 40-41 50 43 43 42 42 39 38

TBCSA AFS

Annual Report 2013 37 Annual Report 2013 38 Johannesburg 28 February 2014 Director Per: Oberholzer M.A. R Chartered Accountants (S.A.) TENK LOUBSER &ASSOCIATES not express anopinionthereon. financial statements andispresented asadditional information. We have notaudited this information and accordingly do We draw your attention tothe factthat thesupplementary information setoutinAnnexure 1doesnot formpartofthe Supplementary information South African Revenue liability(refer Services to note 7). interest) willbeincurred by thecompany. Thefinancial statements at themoment donotincludethe recognition ofthe the SouthAfrican Revenue notgivingexemption, Services andestimated liabilityofR9841147(includingpenaltiesand African Revenue to Services obtain tax exemption status undersection10(1)(e)oftheIncome Tax Act.Inthe event of ouropinion,we drawWithout qualifying attention the factthat the company appliedinDecember2003 totheSouth Emphasis ofMatter accordance withInternational Financial Reporting Standards, andthe requirements oftheCompanies Act71of2008. of SouthAfrica NPC asat performance 31December2013, and itsfinancial andits cash flowsin forthe yearthen ended In ouropinion, thefinancial statements present fairly, inallmaterial respects, of thefinancialposition TourismBusinessCouncil Opinion We believe theauditevidence we have updated issufficient andappropriate to provide abasis forourauditopinion. the overall presentation ofthefinancial statements. accounting policiesusedandthe reasonableness ofaccounting estimates made bymanagement, as wellas evaluating opinion ontheeffectiveness ofthe entity’s internal control. Anauditalso includes evaluating the appropriateness of in order to designauditprocedures that are appropriate inthecircumstances, butnotfor thepurposeofexpressing an auditor considers internal control relevant to theentity’s preparation and fair presentation ofthefinancial statements material misstatement ofthefinancial statements, whether due to fraud orerror. Inmakingthoseriskassessments, the statements. Theprocedures selected dependontheauditors’ judgement, includingtheassessment oftherisks of An auditinvolves performing procedures to obtain auditevidence abouttheamounts anddisclosures inthefinancial misstatements. and planperform theauditto obtain reasonable assurance whether thefinancial statements are free from material accordance withInternational Standards onAuditing.Those standards require that we complywith ethical requirements Our responsibility isto express anopiniononthesefinancial statements basedonouraudit. We conducted ourauditin Auditors’ R free from material misstatements, whether dueto fraud orerror. such internal control asthedirectors determine to isnecessary enablethepreparation offinancial statements that are accordance withInternational Financial Reporting Standards, and requirements oftheCompaniesAct712008,and for The company’s directors are responsible for thepreparation and fair presentation ofthesefinancial statements in Directors’ R ofsignificantsummary accounting policiesandother explanatory information. income, statement ofchanges inequityandstatement ofcash flows for the year thenended,andthenotes, comprising a 49, whichcomprise thestatement offinancialpositionas at31December2013,andthe statement of comprehensive We have audited thefinancial statements of Tourism BusinessCouncilofSouthAfrica NPC, asset outonpages 42 to To theManagement ofTourism BusinessCouncilofSouthAfrica NPC Independent egistered Auditors esponsibility esponsibility for theFinancialStatements Auditor s ’ Repor t Director ______approved by thedirectors on28February 2014andwere signedonitsbehalfby: The annualfinancial statements set outonpages 42 to 43,whichhave been prepared onthe going concern basis, were presented onpage 38. statements. Theannualfinancial statements have been examined by theCompany’s external auditors andtheir report is The external auditors are responsible for independently reviewing andreporting ontheCompany’s annualfinancial continue inoperational existence forthe foreseeable future. review andthecurrent financial position,they are satisfied thattheCompany hasoraccess toadequate resources to The directors have reviewed theCompany’s cash flow forecast for the year to 31December2014and,inthelight ofthis absolute, assurance against material misstatement orloss. annual financial statements. However, any system ofinternal financial control can provide only reasonable,andnot internal control provides reasonable assurance that thefinancial records may be relied on for thepreparation ofthe The directors are oftheopinion,basedoninformation and explanations given bymanagement, that the system of predetermined procedures andconstraints. it by ensuringthat appropriate infrastructure, controls, systems andethical behaviour are appliedandmanaged within forms ofriskacross theCompany. Whileoperating risk cannot befullyeliminated, theCompany endeavours to minimise reproach. Thefocus ofriskmanagement managingandmonitoring intheCompany allknown assessing, isonidentifying, standards inensuring theCompany’s businessisconducted inamannerthat inallreasonable circumstances isabove These controls are monitored throughout thedirectors andallemployees are required to maintain thehighest ethical framework, effective accounting procedures andadequate segregation ofduties to ensure an acceptable levelofrisk. loss inacost effective manner. The standards includethe proper delegation of responsibilitieswithinaclearly defined to meet theseresponsibilities, theCompany sets standards for internal control aimed at reducing theriskoferror or the Company andplaceconsiderable importance onmaintaining astrong control environment. To enablethedirectors The directors acknowledge that they are ultimately responsible for the system ofinternal financial control established by and estimates. based uponappropriate accounting policies consistently appliedandsupported by reasonable andprudent judgements The annualfinancial statements are prepared inaccordance withInternational Financial Reporting Standards and are statements. Reporting Standards. The external auditors are engaged to express anindependent opinionontheannualfinancial year andtheresults ofitsoperations and cash flows fortheperiodthenended,in conformity with International Financial ensure that financial theannual statements fairly present the state of affairs oftheCompany as attheendoffinancial of theannualfinancial statements and related financial information includedinthis report.Itistheir responsibility to The directors are required to maintain adequate accounting records andare responsible for the content andintegrity ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC Director s ’ responsibltes and Director ______appr oval

TBCSA AFS

Annual Report 2013 39 Annual Report 2013 40 TBCSA AFS ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC  4. DIRECTOR 3. 2. rEVIEWOFACT IVTES 1. The directors submittheirreport for theyear ended31December2013 Director The directors Company ofthe duringtheyear andto thedate report ofthis are asfollows: The directors are notaware ofany matter orcircumstance arisingsincetheendoffinancial year. POST BALANCE SHEET EVENTS business. assets andsettlement ofliabilities, contingent obligations and commitments willoccurinthe ordinary course of concern. Thebasispresumes that fundswillbeavailable to financefuture operations andthat the realisation of financial The annual statements have beenpreparedbasis ofaccounting onthe policiesapplicable toa going GOING CONCERN statements anddonotinouropinionrequire andfurthercomment. The operating results and state of affairs oftheCompany are fully set outinthe attached annualfinancial continues to bethe “One Voice for Tourism” inSouthAfrica. There were nochange inthenature ofthe Company’s duringtheyear business underreview. TheCompany MAIN BUSNESS ANDOPERATIONS Kitshoff, A Khoza, ERA Kata, RA Jordaan, FH Hatjigiannakis, MN Gannon, SE Frost, DJ Eyre, GK Duvenage, WL De Vries, O Crawford, J Corcoran, M Coetzee, Z Bowen, L Bender, BJWA Name S (CONTINUED) s ’ repo t South African South African South African South African South African British South African British South African Dutch South African Irish South African South African Dutch Nationality 6 August 2013 6 August 2013 6 August 2013 18 September 2013 28 February 2013 5 December2013 1 March 2013 4 November 2013 3 November 2013 6 August 2013 Appointment /***Resignation date

*** *** *** *** 6. 7. R EGISTERED ADDRESS ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC A 0157 Clubview245 Leriba End Lodge Tenk Loubser &Associates will continue inoffice accordance withtheCompaniesAct. Street UDITOR Zweigenthal, CJN Wood, GI Von Aulock,MN Venter, JJ Ungersbock, CA Tatalias, MJ Tait, J Smith, LJF Siddo, S Seif, JA Ross, C Ramawela, ME Phillips, G Nyondo, WJ Muirhead, D M-ChairpersonMsimang, Mabena, JA Lewis, MJ Lee, JA

S South African British South African South African South African Zambia South African British Niger American South African South African South African South African South African South African South African Zimbabwean South African 31 August 2013 1 September 2013 6 August 2013 15 November 2013 30 June2013 6 August 2013 16 November 2013 22 February 2013 31 January 2013 31 January 6 August 2013

*** *** *** *** *** TBCSA AFS

Annual Report 2013 41 Annual Report 2013 42 TBCSA AFS Total Equity andLiabilities Provisions Trade andotherpayables CURRENT LIABILITIES LIABTES Retained surplus EQUITY ANDLIABTES Total assets Cash andcash equivalents Trade andotherreceivables CURRENT ASSETS Surplus for theyear Investment revenue Operating suplus Property, plant andequipment NON-CURRENT ASSETS ASSETS Figures inRand STATEMENT OFFINANCALPOSTON ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC Total comprehensive income Other comprehensive income Administrative expenses Other income Revenue Figures inRand STATEMENT OFCOMPREHENSIVE NCOME (CONTINUED) Notes 6 8 5 4 11 3

10 9 Notes

2013 2013 (7,778,102) 27,452,603 30,695,511 30,695,511 25,187,419 24,436,176 6,259,335 5,447,460 2,265,184 3,242,908 2,216,220 6,270,173 6,270,173 4,053,953 8,115,639 1,878,683 811,875 -

2012 2012 (8,196,325) 23,716,960 23,806,826 23,806,826 22,060,692 18,166,003 2,084,132 5,864,817 5,864,817 3,780,685 8,459,458 1,820,999 5,640,823 4,943,758 1,656,268 697,065 89,866 - Figures inRand Net cash from operating activities Balance at 31December2013 Total changes Surplus for theyear Changes inequity Balance at 2013 01January Total changes Surplus for theyear Changes inequity Balance at 2012 01January Interest income Figures inRand STATEMENT OFCHANGES INEQUITY ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC Purchase ofproperty, plant andequipment CASH FLOWS FR Cash generated from operations Cash (usedin)generated from operations Cash receipts from customers CASH FLOWS FR CASH FLOW STATEMENT Total cash at endoftheyear Cash at beginningoftheyear Total cash movement for the year Net cash from investing activities Proceeds from /(loansto) financialassets OM INVESTING ACTIVTES OM OPERATING ACTIVTES Notes 11 13 3 5

Retained surplus (3,187,082) (3,190,082) 24,436,176 18,166,003 12,301,186 25,187,419 2013 22,060,692 6,313,809 3,126,727 4,053,953 6,270,173 6,270,173 5,864,817 5,864,817 2,259,856 2,487,599 (227,743) 3,000

equity 24,436,176 18,166,003 12,301,186 22,060,692 2012 17,944,438 Total 4,158,743 4,116,254 3,780,685 6,270,173 6,270,173 5,864,817 5,864,817 1,074,580 (696,522) (42,489) (42,149) 378,058 TBCSA AFS (340)

Annual Report 2013 43 Annual Report 2013 44 TBCSA AFS 1. ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC A ccounting STATEMENTS PRESENTATION OFANNU 1.1 previous period. These accounting policiesare consistant withthe out below. and incorporate theprincipalpoliciesset historical cost basis,except where indicated, otherwise annual financial statements have been prepared on the Standards, andtheCompaniesActofSouthAfrica. The in accordance withInternational Financial Reporting financial The annual statements have beenprepared each reporting period.Ifthe expectations differ method ofeachasset are reviewed at theendof The residual value, useful life anddepreciation Office equipment IT equipment Property Item impairment losses. cost lessaccumulated depreciation andany Property, plant andequipment iscarried at equipment have beenassessedasfollows: The useful lives ofitems ofproperty, plant and occupation date. Depreciation ontheproperty will commence on useful lives to theirestimated residual value. on thestraight linebasisover theirexpected Property, plant andequipment are depreciated part isderecognised. equipment, thecarrying amount ofthereplaced amount ofanitem ofproperty, plant and replacement cost isrecognised inthecarrying to addto, replace partof, it.Ifa orservice equipment andcosts incurred subsequently or construct anitem ofproperty, plant and Costs costs include incurred initially to acquire measured at cost. Property, plant andequipment isinitially PROPERTY (CONTINUED) , PLANTANDEQUIPMENT polices AL FINANC 6.67 years (15%) 3 years (33%) 20 years (5%) Average useful life

Cash andcash equivalents

the carrying amount oftheitem. between thenet disposalproceeds, ifany, and and equipment isdetermined asthedifference derecognition ofanitem ofproperty, plant derecognised. Thegain orlossarisingfrom the is includedinprofit orlosswhentheitem is of anitem ofproperty, plant andequipment The gainfrom orlossarising thederecognition the carrying amount ofanotherasset. recognised inprofit orlossunlessitisincludedin The depreciation charge for eachperiodis for asachange inaccounting estimate. from previous estimates, thechange isaccounted 1.2

FINANCIAL NSTRUMENTS money market instruments. deposits withbanks, andinvestments in comprise cash onhandanddemand statement, cash andcash equivalents For thepurposesofcashflow rate method. amortised cost, usingthe effective interest value, andare subsequently measured at Trade payables are initiallymeasured at fair Trade andotherpayables year inwhichthey are identified. end. Baddebts are written offduringthe a review ofalloutstanding amounts at year impairment oftrade receivables basedon realisable value. Aprovision ismadefor Trade receivables are carried at anticipated Trade andotherreceivables associated witheachitem. disclosed intheindividualpolicystatements particular recognition methods adopted are receivables andtrade creditors. The sheet includecash andbank balances, Financial instruments carried onthebalance Initial recognition and measurement

and ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC A ccounting 1.3 ~ ~ A contingent liabilityis: employees. term are service recognised whenthey accrueto Employee entitlement to annualleave andlong ~ ~ ~ Provisions are recognised when: PR OVIS IONS ANDCONTINGENCES events butisnotrecognised because: a present obligation that arisesfrom past entity: or events notwhollywithin thecontrol ofthe occurrence ofoneormore uncertain future confirmed only by theoccurrence ornon- past events andwhoseexistence willbe a possibleobligation that arisesfrom obligation. a reliable estimate can bemadeofthe required to settle theobligation; embodying economic benefits willbe it isprobable that anoutflow of resources result ofapast event; the Company hasapresent obligation asa polices

or

~ ~ 1.5 REVENUE respective projects. marketing done by theCompany for the the project value aswell asresearch and Project income, consists of4%to 15%of it accrues. Marketing SouthAfrica andis recognised as on 7%ofcollections made by Tourism Income from management fees isbased Interest income isrecognised asitaccrues. membership, net ofValue AddedTaxes. upon becoming amemberorrenewal of of memberships are recognised infull Membership subscription and renewals measured withsufficient reliability. the amount oftheobligation cannot be be required to settle theobligation; resources embodyingeconomic benefits will it isnotprobable that anoutflow of TBCSA AFS

Annual Report 2013 45 Annual Report 2013 46 TBCSA AFS ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC NOTES TO THE ANNU 4.

3.

Reconciliation ofproperty, plant andequipment -2013 The carrying value oftrade andotherreceivables reflects theapproximate fair value at year end. Accrued interest TOMSA -management fee receivable VAT Deposits SARS Doubtfull debts Trade receivables Trade andotherreceivables IT equipment Office equipment Property Total IT Equipment Office Equipment Total IT Equipment Office Equipment Property Property, plant andequipment Figures inRand (CONTINUED) AL FINANCAL STATEMENTS Opening Balance 89,866 49,691 40,175 - 3,190,082 3,180,953 Additions 9,129 -

Valuation Valuation Disposals 3,666,731 3,180,953 Cost / Cost / 211,712 274,066 487,089 213,024 274,065 - - - - Depreciation Accumulated Accumulated depreciation depreciation 2,265,184 1,007,999 (163,333) (233,890) (180,624) (243,199) (397 223) (540 906) 2012 2013 2013 (37,040) (27,732) 264,383 820,642 132,301 (9,308) 34,600 3,240 2,019 - -

Carrying Carrying Carrying Carrying 3,242,908 3,180,953 1,656,268 3,242,908 3,180,953 Value Value Total 2012 218,940 582,638 802,923 49,691 40,175 31,088 30,867

24,322 24,205 31,088 30,867 89,866 3,240 ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC 7.

6. 5. processed to reflect theliability. Thefinancial statements ascurrent donotincludethis possibleliability. (including penaltiesandinterest) willbeincurred by theCompany. journalswillthenneed Thenecessary to be under section10(1)(e)oftheIncome Tax Act.Inthe event of SARS notgiving exemption, aliabilityofR9841147 The Company appliedinDecember2003to theSouthAfrican Revenue to Services obtain tax exemption status Income tax Leave pay Reconciliation ofprovisions -2012 Staff incentives Bank balances Opening balance RECONCILATION OFALLOWANCE FOR CEDITLOSSES OFTRADEANDOTHER ECEIVABLES Figures inRand Leave pay Reconciliation ofprovisions -2013 Provisions Cash andbankearnsinterest at floating rate basedonadailybankdeposit rate. Cash onhand Cash andcash equivalents consist of: Cash andcash equivalents Amounts written offasuncollectable Provision for impairment each classofloanmentioned above. The entity doesnothold any collateral assecurity. The maximum exposure to credit riskat thereporting date isthe fair value of operating expenses intheincome statement. The creation and release ofallowance for credit losses have beenincludedin Staff incentives (CONTINUED)

Opening Opening Balance Balance 668,203 325,055 343,148 697,065 336,329 360,736

Additions Additions 25,187,419 25,185,919 2013 (34,600) 114,810 107,675 28,862 11,274 17,588 36,619 7,135 1,500 2,019 - TBCSA AFS 22,060,692 22,059,192 2012 Total Total 697,065 336,329 360,736 811,875 343,464 468,411 1,500 - - - -

Annual Report 2013 47 Annual Report 2013 48 TBCSA AFS ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC 13. 12. 11. 10. 9. 8.

Trade andotherpayables Trade andotherreceivables Changes inworking capital: Movements inprovisions Interest received (Profit)/Loss onsaleofassets Depreciation andamortisation Adjustments for: Profit before taxation Cash generated from operation Fees Auditors remuneration Bank Investment revenue Employee costs Depreciation Impairments Profit /Lossonsaleofproperty, plant andequipment • Contractual amounts Equipment • Contractual amounts Premises Operating leasecharges Operating profit forthe yearis stated after accounting forthe following : Operating profit Membership income Revenue The carrying value oftrade andotherpayables approximate theirfair value. VAT Project Funds Membership fees received inadvance Trade payables Trade andotherpayables Figures inRand (CONTINUED)

2013 (4,053,953) 2,259,856 6,270,173 4,053,953 4,481,676 4,192,427 1,878,683 5,447,460 4,974,234 (608,916) (34,600) 503,702 114,810 249,209 211,901 119,722 342,780 (3,000) 37,040 35,000 37,040 37,308 10,724 3,000 2012 (3,780,685) (2,620,888) 4,430,421 4,145,517 1,820,999 4,943,758 4,469,626 5,864,817 3,780,685 847,768 378,058 247,402 211,766 362,802 37,843 28,862 34,211 37,843 35,636 15,616 95,714 (341) 341 - ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC 17. 16. 15. 14. Cash andcash equivalents Financial instrument Financial assets exposed to credit riskat year endwere asfollows: major banks withhighqualitycredit standing andlimitsexposure to any onecounter-party. Credit riskconsists mainlyofotherdebtors andcash andcash equivalents. Thecompany only depositscash with CREDIT RISK Other receivables Trade andotherpayables At 31December2012 No contingent liabilities Contingent liability The company exposes itselfto interest rate riskby investing inmajorbanks. INTEREST RATERISK Trade andotherpayables At 31December2013 Cash flow forecasts are prepared andadequate utilisedborrowing facilities aremonitored. manages liquidityriskthrough anongoing review offuture commitments andcredit facilities. The company’s riskto liquidityisaresult ofthefundsavailable to cover future commitments. Thecompany LIQUIDTY RISK Risk management For asdirector services 2012 For asdirector services 2013 EXECUTIVE Director’s emoluments Management fees received -Tourism Marketing SouthAfrica RELATED PARTY TRANSACTIONS Related parties 4,943,758 5,447,460 Less than Less than 1 year 1 year and 2years and 2years Between 1 Between 1 - - 8,112,639 Emoluments Emoluments and 5years and 5years Between 2 Between 2 25,187,419 2,225,327 1,407,252 1,525,148 2013 - - 6,748,171 Over 5years Over 5years TBCSA AFS 22,060,692 1,407,252 1,525,148 1,628,825 Total Total 2013 - -

Annual Report 2013 49 Annual Report 2013 50 TBCSA AFS ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER2008/011486/08) TOURISM BUSINESS COUNCIL OFSOTHAFRICANPC DETAILED INCOME STATEMENT Figures inRand Bad debts recovered Project Income Management fees: Tourism Marketing South Africa Interest received -bankandotherinvestments OTHER INCOME Gross profit Membership income REVENUE Profit onfixed assets Consulting andprofessional fees Computer expenses Bank charges Auditor’s remuneration ADMINSTRAT IVE EXPENSES Data storage Office expenses Membership Fees Meetings: Board & AGM Marketing Loss onfixed assets Legal expense Lease rentals onoperating lease Insurance Employee costs Depreciation, amortisation andimpairments Stationery The supplementary information presented doesnot form partoftheannual financial statements andisunaudited. Surplus for theyear Operating profit Travel -overseas Travel -local Telephone andfax Stategic projects Repairs andmaintenance PR &Communications Office building expenses Courier &Postage (CONTINUED) Annexure 1 11 12 Notes 9

(7,778,102) (4,192,427) (1,218,658) 2013 12,169,592 1,878,683 6,270,173 6,270,173 8,112,639 4,053,953 1,878,683 (118,013) (363,704) (195,740) (249,209) (233,617) (105,551) (727,774) (35,000) (42,480) (20,055) (50,219) (55,939) (24,694) (37,040) (12,622) (59,378) (14,916) (8,679) (1,338) (9,863) (1,186) 3,000 -

- -

(8,196,325) (4,145,517) (2,044,650) 2012 12,240,143 1,820,999 5,864,817 5,864,817 6,748,171 1,644,862 3,780,685 1,820,999 (103,992) (101,611) (303,331) (276,391) (247,402) (146,551) (480,871) (34,211) (50,000) (10,000) (20,254) (37,843) (22,278) (11,573) (82,881) (60,378) (8,207) (2,256) (4,978) 66,425 (341) (809) -

- promote ourdestination. that recognise thevalue ofworking asacollective to voluntarybased on contributions from businesses tourism Africa, however what makes TOMSA specialisthat is The concept ofatourism isnotuniqueto levy South administered by theTBCSA. destination, locally and internationally. Thelevy is tourism to thepromotion ofSouthAfrica asthepreferred tourist travel andtourism industry, whoseaimisto contribute collectedIt isalevy by businessesoperating withinthe has increased dramatically andSouth Africa isnow period, thepromotion ofdestination SouthAfrica of R100millionfourteen years later. Over thesame R26 millionintheyear 2000,to collecting in excess Since itsinception TOMSA hasgrown from collecting Growth innumbers benefit oftheindustry andthebroader economy. to collectively promote thedestination forthe overall between business,government andthewiderpublic Essentially, TOMSA isaboutdeveloping ajoint approach marketing efforts. to raise fundsinsupportof thecountry’s destination can beacostly affair; hencetheindustry’s commitment that implementing marketing campaignsofthis nature destination. Inturn, tourismoperators alsoacknowledge embarking onmarketing campaigns to promote the knowledge andinsights are taken into account when For business,itisimportant that itsviews, hands-on marketing organisation, SouthAfrican Tourism. tourism industry andthecountry’s national destination between businessoperating inthelocal travel and TOMSA facilitates amutuallybeneficial relationship Mutually beneficial relationship TOMSA? How doesbusinessbenefit from supporting TOMSA stands for T ourism Levy South Africa

. industry. to new markets andnew businessopportunities for marketing reach continues to expandthusopeningdoors countries. Withadditional fundingfrom the TOMSA, audiences withintheContinent andwithintheBRICs expanding its promotional activities to reach new can befound intheAfrican markets andisincreasingly South African Tourism Australia. Netherlands, Kenya, Nigeria, China,Japan,Indiaand world, UK,Germany, namely–theUSA, France, Italy, actively promoted intwelve core markets around the The relationship with levies collected are transferred to SouthAfrican Tourism. In itscapacity asadministrator, theTBCSA ensures that as acollector ofthelevies to bepaidover to theTBCSA. levies are paidby thetourist andthebusinessmerely acts of eachconfirmed booking towards the TOMSA fund.The In broad terms levy collection constitutes paying over 1% How muchisthelevy? other sectors. however, thefuture plansare to expand thisinitiative to Car Rental, Tour Operator andAccommodation sectors, Currently, collection levy islargely concentrated at the • • through two key mechanisms. promotional activities. discussing challenges andopportunitiesinthesector and held between thetwo organisations to discussthe Secondly, through quarterly bilateral meetings South African Tourism’s annualbusinessplans. and thescheduleto allow private sector inputsinto parties andthebenefits toaccrue to levy collectors; includes amongst others, theresponsibilities ofboth (MOU) between theTBCSA andSA Tourism. TheMOU Firstly, through aMemorandum ofUnderstanding TOMSA CORPOATE PR SouthAfrican Tourism’s marketing and SouthAfrican Tourism has alsorecognised thevalue that isregulated OFILE

Annual Report 2013 51 Annual Report 2013 52 MESSAGE FR trade formations. associations affiliated to theTBCSA andallother relevant In addition,thisneedscloser collaboration withsector from business inthesesectors isgrowing by theday. which previously didnotcollect –the demand thelevy base, whichmeansexpanding into otherindustry sectors enough. Itiscritical that we alsogrow ourlevy collector to emphasisethat growth collections inlevy isnot good As we lookaheadto our15thanniversary, itisimportant R26 315789.00 we collected intheyear 2000. collectionsR923 458 151.00inlevy isa fromfar cry the SA Tourism continues to grow. Fourteen years later, operate, theprivate sector’s TOMSA contribution to uncertain economic environment withinwhichwe Thirdly andperhaps more importantly, despite the South Africa. collectionlevy andthe work done to market destination industry programmes andindustry solicitviews about vehicle through whichwe could alignTOMSA withother only apromotions exercise for TOMSA. Itserved asa key Partnership onthePower ofOneroad shows was not the Tourism Grading CouncilandtheTourism Enterprise issues. Thisyear’s collaboration withthe SA Tourism, engage andcollaborate ondestination marketing Secondly, TOMSA provides avaluable platform to Tourism. marketing efforts through our relationship with SA and financialmuscle to supportour country’s destination private sector, we have thedirect access,‘share ofvoice’ collectionlevy system. Meaningasthetravel and tourism destinations inthe world to have a voluntary tourism South Africa isoneofthefew (ifnottheonly)tourism For starters TOMSA’s significance liesinthe fact that My response to thisisPLENTY! fourteen years that isworth celebrating inthefirst place? significance? What has TOMSA achieved inthepast of yearunderreview. of thisevent thatstill lingersonasIreflect onthehighlights Indaba, to markthisimportant occasion. Itisthesignificance TOMSA exhibition stand intheICC, duringtheannual Tourism of thekey highlights of2013.Many ofusgatheredatthe TOMSA’s celebration 14thyearanniversary has to beone One might be tempted OM TOMSA BOARD CHAIRMAN to posethequestion –what further inthenext fourteen years! It isinallourinterest to make sure that TOMSA grows hard-work anddedication to TOMSA. Ms. Mmatšatši Ramawela andherleanteam for their year underreview. Last butnotleast, IthankTBCSA CEO, Boards for theirco-operation andbackingduringthe I also want to thankmembers oftheTOMSA andTBCSA collectorsall ourlevy for theirunrelenting support. IwantIn closing, to express my deepest gratitude to discussions forward. Marketing Board Advisory is well-positioned to take these their efforts. Thenewly-established TBCSA/SA Tourism with themto ensure that collectors levy derive value for with SA Tourism andcontinued to hold robust discussions In thepast year, we have maintained acloserelationship we shouldalsobeadopting to encourage compliance. own procurement processes. Peer pressure isamethod support tourism collecting levy organisations withinour It must become astandard industry practice to use to us asindividualBoard members andindustry role-players. The responsibility to grow thecollector basealsolieswith TOMSA BoardChairman Franco Jordaan Mr. Franco Jordaan , TOMSA BoardChairman are emerging asasignificant player withinthetravel and started to engage. We have noted how businessevents Business Events are anothersector where we have New Year. to concluding ourdiscussionswith theassociation inthe be appliedto thesector asawholeandwe lookforward doing. ASATA isstill exploring various options which can that individualagencies affiliated to TOMSA are already as apercentage oftheagent’s fee, service something dipping’. Apossiblesolutionis to have charged thelevy of thetourism chainandleadto asituation of ‘double- compromise theprocess collection oflevy inthe rest in thissector, butwillalsoensure that itdoesnot recommend asystem whichwillbesuitable for operators As such,we engaged member association ASATA to collection to reconsider theirsupport for TOMSA. are nottraditionally associated withthe concept oflevy to engage othersectors withintravel andtourism who and intheyear underreview, we embarked continued The growth collector ofourlevy baseisapriorityfor us Expansion into otherindustry sectors internationally. of destination SouthAfrica locally and a meaningfulcontribution to thepromotion means thetourism tradecontinued to make This isgoodnews for theindustry, asit continued to riseintheperiodunderreview. pleased to report thattourism levy income Despite asmalllevy collector base,weare year underreview are outlinedasfollows: Our marketing andpromotions activities for TOMSA inthe players intheindustry, large andsmall. in themajorcitiesbutalsofilters through toall role- about TOMSA collection andlevy isnotonly concentrated of thecountry. Ouraimwas to ensure that themessage profile ofthelevy collection initiative acrossall corners awareness aboutTOMSA withinthetrade andliftingthe IN 2013, agencies have beenapproaching us, seekingto contribute to the For sometime, individualtravel collection ofthe tourism levy. we

focussed

our attention onincreasing TOMSA MARKETING&P TBCSA/TOMSA exhibition stand andthe stand design The occasion was marked through acocktail event at the promotional campaign at Indaba. celebrate we opted to incorporate thisinto ourTOMSA In 2013,TOMSA marked its14th year anniversary andto Tourism Indaba2013 collector basefurther in thecoming year. that thisapproach willmake adifference in expanding our with theassociation’s staff members and are optimistic We have already hosted anumberoftraining sessions regions andTshwane Tourism Association. Association ofSouth Africa (FEDHASA) Inlandand Cape our partnership withtheFederated Hospitality years ago andintheperiodunderreview we formalised collectorlevy base.Theinitiative was introduced two associations withintheindustry to increase the tourism The aimofthisinitiative is topartnerwithsector in thenew financialperiod. Industry) andwe alsohopeto conclude thesediscussions (The SouthernAfrican Association for theConference under discussionwithTBCSA memberassociation SAACI sector can contribute andbenefit from TOMSA are still a significant contribution to TOMSA. Details on how the tourism spaceandwe believe that thesector can make Ms. BoitumeloMolelekiatthePower ofOneRoad Show T omsa Association Initiative OMOTION

Annual Report 2013 53 Annual Report 2013 54 TOMSA MARKETING&P successful inpromoting TOMSA to smallestablishment 15 smalltowns across thenineprovinces andwere trade located inthesmallertowns. Thisyear we visited shows whichlargely focussed onreaching thetourism Department ofTourism alsoformed partoftheroad The Tourism Enterprise Partnership (TEP) and the National Road Shows. the Grading Councilto host provincial Power ofOne different approach by partneringwith SA Tourism and sessions inthemajorcentres, thisyear we adopted a Instead ofhosting ourannual collector feedback Power ofoneprovincial road shows TOMSA andpromote collection. levy encourage theirmembers to spread themessage about also engage local tourism association, urging them to collectors.levy We took advantage ofthisplatform to host face to face meeting withcurrent andprospective asanimportantIndaba alsoserves platform for us to campaigns andpresentations. the videonow forms partofourTOMSA promotional part oftheirown promotional campaigns. Furthermore, be distributed to collectors levy whoare keen to useitas platform YouTube. Alimited numberof DVDs willalso and can beviewed anddownloaded ontheonlinevideo The promotional videois available onthe TOMSA website and itsvalue to theindustry. the CEO ofSA Tourism share theirviews about TOMSA promotional video, where key industry leaders including As partofthefestivities, wealsolauncheda TOMSA included aspecialdesignto highlight theanniversary. tourism levy. to receive aninflux of tourists, we allneed to play ourpartandadd value to tourism by collecting the indication that iftheentire industry thisnumber was wouldbe collecting, tentimes higher. Forourindustry collected over 26millioninthefirst year and14 years later over R100millionhasbeen collected. Thisisan TOMSA levies have madeasignificant contribution toSouthAfrican Tourismmarketing efforts.Theindustry Conclusion of finalisingour TOMSA ‘How To’ booklet whichwillbeavailable and we are inthefinal stages included updated versions of ourTOMSA brochures Our Indabacollateral in 2014. OMOTION

(CONTINUED) for TOMSA collectors. levy BEE verification agencies onthe awarding ofBEEpoints engagement resulted inimproved communications with for BEEverifications were discussedin detail. The Scorecard. New updates ontherequired documents system inrelation to B-BBEEpoints onthe Tourism educate stakeholders ontheTourism collection levy with TOMSA. Theaimofthemeeting was to clarify, Independent Regular Board ofAuditors (IRBA) to meet Department ofTrade andIndustry (thedti)andthe South African National Accreditation System (SANAS), and theNational Department of Tourism (NDT) invited Tourism Empowerment CouncilofSouthAfrica (TECSA) Stakeholder engagements collect thelevy. andencouragedlevy tourism products to continue to focused onintheimportance ofcollecting the tourism Presentations were made at thethree events and and Western CapeChapter AGM programmes. Travel Confederation (SAYTC) and SATSA Gauteng TOMSA formed partoftheSouthAfrican Youth Industry associations events Tourism, we are able to track progress inthisregard. Through quarterly andbi-monthly meetings with SA fees including BEEpoints. exhibiting at trade shows, discounted tourism grading collectors accessedbenefits includingdiscounts for benefits. Duringtheperiodunder review, tourism levy of Understanding that includestourism collector levy SA Tourism andTBCSA signedathree-year Memorandum Implementation of through oneplatform. stakeholders presenting different offerings tothe trade the alignment oftheindustry by having five industry The road show was regarded asthebest modelfor to tourism andhospitality products across allsectors. insightful presentations andopportunitiesaccessible We received good feedback from theattendees onthe collectionof thelevy process. who didnotknow ordidnothave aclearunderstanding tomsa benefits

2012 vs 2013 2006 –2013 December November October September August July June May April March February January 10,000,000 12,000,000 14,000,000 2013 2012 2011 2010 2009 2008 2007 2006 2,000,000 4,000,000 6,000,000 8,000,000 – 115, 894847.55 102, 831670.52 96,183488.00 97,829460.00 80,744659.00 86,299441.00 73,725095.00 61,988524.00

Jan COLLECTED Feb 2012 Mar 100 000000.00 120 000000.00 140 000000.00 20 000000.00 40 000000.00 60 000000.00 80 000000.00 8,323,409 9,501,753 9,065,646 7,915,872 8,221,954 8,315,847 9,180,878 6,505,123 9,083,393 8,079,249 9,314,301 9,324,246 Apr – May 2006 2013 T Jun otal 2007 2012 collections Jul 11,723,455 10,428,703 10,087,909 10,897,988 8,550,210 9,707,953 8,719,492 9,252,494 8,957,753 9,214,128 9,247,012 9,107,750 20082009201020112012 2013 TOMSA MONTHLY COLLECTIONS Aug TOMSA ANNU fr om Sep 2006 to 115,894,847 2013 102,831,671 2012 Oct NovDec 2013 TOTAL Y.T.D. AL COLLECTIONS 2013

Annual Report 2013 55 Annual Report 2013 56 TOMSA COLLECTIONS Levy CollectionsperGroupLevy B &B’s Conference Venues Guest Houses B &B’s Guest Houses Conference Venues Tour Operators Hotels 2013 Tour Operators Game Lodges Resorts Car Hire Hotels 2011 Game Lodges Car Hire Resorts 115, 894847.55 96, 183488.28 88, 545834.52 23, 576345.61 68, 455110.69 21, 528378.60 1, 327400.55 1, 636066.03 2, 905392.54 1, 661651.62 464, 762.68 644, 076.98 462 239.45 710 019.98 79, 725.74 80 257.15 1 073.69 (CONTINUED) – 76.402% 24.512% 71.171% 18.576% 0.399% 0.069% 0.483% 0.083% 0.000% 0.001% 0.613% 1.380% 1.701% 2.507% 1.434% 0670% 491 473 Guest Houses B &B’s Conference Venues Tour Operators 2012 Game Lodges Hotels Resorts Car Hire 102, 831670.52 75, 485491.10 22, 900689.37 1, 793757.59 1, 452978.83 455 186.46 692 976.74 50 590.43 – 73.407% 22.270% 0.443% 0.000% 0.674% 0.049% 1.744% 1.413% 506 Detailed Income Statement, Annexure 1 and isunaudited: The following supplementary information doesnot form partoftheannualfinancial statements Notes to theAnnualFinancialStatements Accounting Policies Statement ofCashFlows Statement ofChanges inEquity Statement ofComprehensive Income Statement ofFinancialPosition Directors’ report Directors’ Responsibilities andApproval Report oftheIndependent Auditors INDEX The reports andstatements set outbelow comprise theannualfinancial statements presented to themembers: ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC INDEX 2014 Published 21January Prepared internally the applicable requirements oftheCompaniesAct712008. These financial statements have beenaudited in compliance with Level ofassurance 65-67 63-64 68 62 62 61 61 60 59 58

TOMSA AFS

Annual Report 2013 57 Annual Report 2013 58 Johannesburg 28 February 2014 Director Per: Oberholzer M.A. R Chartered Accountants (S.A.) TENK LOUBSER &ASSOCIATES not express anopinionthereon. financial statements andispresented asadditional information. We have notaudited this information and accordingly do We draw your attention tothe factthat thesupplementary information setoutinAnnexure 1doesnotthe formpartof Supplementary information therefore onlyexpress anopiniononthecompleteness ofrevenue actuallyrecorded. records. Accordingly, itwas impractical for us to extend our examination beyond the receipts actually recorded and can the entity to implement accounting controls over all collections prior totheinitialentry ofthe collections inthe accounting We would alsolike to draw attention tothe factthat, due to the payments received being voluntary, itis not feasible for South African Revenue liability(refer Services to note 7). interest) will beincurred by thecompany. The financial statements at the moment donotinclude the recognition ofthe the SouthAfrican Revenue notgivingexemption, Services andestimatedand liabilityofR39878163(including penalties African Revenue to Services obtain tax exemption status undersection10(1)(e)ofthe Income Tax Act.Inthe eventof ouropinion, weWithout qualifying draw attention the factthat the company applied inDecember2003 totheSouth Emphasis ofMatter accordance withInternational Financial Reporting Standards, andthe requirements ofthe Companies Act71of2008. of SouthAfrica NPCasat 31December 2013, anditsfinancialperformance andits cash flows forthein year then ended In ouropinion, thefinancial statements present fairly, inallmaterial respects, the financialpositionof TourismMarketing Opinion audit evidence we have obtained issufficient andappropriate to provide forourauditopinion. estimates made by management, as well as evaluating the overall presentation of the financial statements. Webelieve the that control. Anauditalsoincludes evaluating the appropriateness ofaccounting policiesusedandthe reasonableness ofaccounting appropriate inthe circumstances, butnotfor the purpose ofexpressing anopinionontheeffectiveness ofthe entity’s internal relevant to theentity’s preparation and fair presentation ofthefinancial statements in order to designaudit procedures are that the financial statements, whether due to fraud or error. Inmaking those riskassessments, the auditor considers internal control The procedures selected depend onthe auditors’ judgement, includingtheassessment ofthe risks ofmaterial misstatement of An auditinvolves performing procedures to obtain auditevidence abouttheamounts anddisclosures inthefinancial statements. the auditto obtain reasonable assurance whether thefinancial statements are free from material misstatements. with International Standards onAuditing.Those standards require that we complywith ethical requirements andplan perform Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance Auditors’ R from material misstatements, whether dueto fraud orerror. such internal control asthe directors determine to isnecessary enablethepreparation offinancial statements that are free accordance withInternational Financial Reporting Standards, and requirements ofthe Companies Act71of2008, and for The company’s directors are responsible for thepreparation and fair presentation ofthese financial statements in Directors’ R of significant accounting policiesandother explanatory information. statement ofchanges inequity andstatement ofcash flows for the year then ended, andthe notes, comprising asummary comprise thestatement offinancialpositionas at31December2013, andthe statement of comprehensive income, We have audited thefinancial statements of Tourism Marketing SouthAfrica NPC, as set outonpages 60 to65, which To theManagement ofTourism Marketing SouthAfrica NPC Independent egistered Auditors esponsibility esponsibility for theFinancialStatements Auditor s ’ Repor t Director ______approved by theboard ofdirectors on28February 2014andwere signedonitsbehalfby: The annualfinancial statements set outonpages 61 to 62,whichhave been prepared onthe going concern basis, were page 58. The annualfinancial statements have been examined by the company’s external auditors and their report ispresented on statements. The external auditors are responsible for independently reviewing andreporting onthe company’s annualfinancial continue inoperational existence forthe foreseeable future. review andthecurrent financial position,they are satisfied thatthe company hasoraccess toadequate resources to The directors have reviewed thecompany’s cash flow forecast for the year to 31December2014and,inthelight ofthis absolute, assurance against material misstatement orloss. annual financial statements. However, any system ofinternal financial control can provide only reasonable,andnot internal control provides reasonable assurance that thefinancial records may be relied on for thepreparation ofthe The directors are oftheopinion,basedoninformation and explanations given bymanagement, that the system of predetermined procedures andconstraints. it by ensuringthat appropriate infrastructure, controls, systems andethical behaviour are appliedandmanaged within forms ofriskacross thecompany. Whileoperating risk cannot befullyeliminated, the company endeavours to minimise reproach. Thefocus ofriskmanagement inthecompany managingandmonitoring allknown assessing, isonidentifying, standards inensuring thecompany’s businessisconducted inamannerthat inallreasonable circumstances isabove These controls are monitored throughout thecompany andallemployees are required to maintain thehighest ethical framework, effective accounting procedures andadequate segregation ofduties to ensure an acceptable levelofrisk. or lossinacost effective manner. The standards includethe proper delegation of responsibilities withinaclearly defined meet theseresponsibilities, theboard ofdirectors sets standards for internal control aimed at reducing theriskoferror the company andplaceconsiderable importance onmaintaining astrong control environment. To enablethedirectors to The directors acknowledge that they are ultimately responsible for the system ofinternal financial control established by and supported by reasonable andprudent judgements andestimates. issued by theInternational Accounting Board and are baseduponappropriate accounting policies consistently applied The annualfinancial statements are prepared inaccordance withInternational Financial Reporting Standards (IFRSs) an independent opinionontheannualfinancial statements. Reporting Standards (IFRSs) issued by theInternational Accounting Board. The external auditors are engaged to express year andtheresults ofitsoperations and cash flows fortheperiodthenended,in conformity with International Financial ensure that theannualfinancial statements fairly present the state of affairs ofthe company as attheendoffinancial of theannualfinancial statements and related financial information includedinthis report.Itistheir responsibility to The directors are required to maintain adequate accounting records andare responsible for the content andintegrity ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC DIRECTOR S’ RESPONS IBLTES ANDR APP Director ______OVAL TOMSA AFS

Annual Report 2013 59 Annual Report 2013 60 TOMSA AFS 5. A 0157 rEG ISTERED ADDESS 6. 3. 2. rEVIEWOFACT IVTES 1. The directors submittheirreport for theyear ended31December2013 ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC Thedirectors Company ofthe duringtheyear andto thedate report ofthis are asfollows: 4. DIRECTOR DIRECTOR G Westphal T Mthombeni J Tait Smith LJF ME Ramawela GA Pretorius M Msimang FH Jordaan (Chairman) RNE Heckscher AN Griffin AW Dooley AP Brearley Name Clubview 245EndStreet Tenk Loubser &Associates will continue inoffice accordance withsection90oftheCompaniesAct71 2008. EVENTS AFTERTHEEPO business. assets andsettlement ofliabilities, contingent obligations and commitments wiloccurinthe ordinary course of concern. Thisbasispresumes that fundswillbeavailable to financefuture operations andthat the realisation of financial The annual statements have beenpreparedbasis ofaccounting onthe policiesapplicable toa going GOING CONCERN Net/ (deficit) surplus ofthe company was R1141866.38(2012: R(746176.54)). and donotinouropinionrequire any furthercomment. The operating results and state of affairs ofthe comapny are fully set outinthe financialattached annual statements The company isengaged andoperates inservices SouthAfrica. principallyin MAIN BUSNESS ANDOPERATIONS The directors are notaware ofany matter orcircumstance arisingsincetheendoffinancial year. UDITOR S S (CONTINUED) S’ Repo r South African South African African South British South African South African South African South African German British South African British Nationality TING PERIOD t

17 September 2013 17 September 2013 31 May 2013 Appointment /***Resignation date **** Total Equity andLiabilities Provisions Trade andotherpayables CURRENT LIABILITIES LIABTES Retained surplus EQUITY ANDLIABTES Total assets Cash andcash equivalents CURRENT ASSETS Property, plant andequipment NON-CURRENT ASSETS ASSETS Figures inRand STATEMENT OFFINANCALPOSTON ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC Figures inRand STATEMENT OFCOMPREHENSIVE NCOME Total levies collected Contribution to SouthAfrican Tourism Other comprehensive income Surplus /(Deficit) for the year Operating surplus/(deficit) Administrative expenses Gross surplus Total comprehensive surplus/(Deficit)

Notes Notes 4 3 2

5 6 9

(106,596,787) 2013 2013 115,894,848 (8,156,194) 66,531,682 30,952,686 66,531,682 66,531,682 30,952,686 35,578,996 66,531,682 1,141,866 1,141,866 9,298,061 1,141,866 - -

(96,747,144) 2012 102,831,671 2012 (6,830,703) 61,146,486 26,709,357 61,146,486 61,146,486 26,709,357 34,437,129 61,146,486 TOMSA AFS 6,084,526 (746,177) (746,177) (746,177) - -

Annual Report 2013 61 Annual Report 2013 62 TOMSA AFS Figures inRand Balance at 31December2013 Total changes Total comprehensive surplusfor theyear Changes inequity Balance at 2013 01January Total changes Total comprehensive deficit for the year Changes inequity Balance at 2012 01January Figures inRand STATEMENT OFCHANGES INEQUITY ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC Cash paidto suppliers andemployees Cash receipts from customers CASH FLOWS FR STATEMENT OFCASHFLOW Total cash at endoftheyear Cash at beginningoftheyear Total cash movement for the year CASH FLOWS FR Net cash from operating activities Cash generated from operations (CONTINUED) OM OPERATING ACTIVTES OM INVESTING ACTIVTES Notes 10 3 2013

(110,509,652) R surplus etained 115,894,848 35,578,996 34,437,129 35,183,305 66,531,682 61,146,486 5,385,196 5,385,196 1,141,866 1,141,866 5,385,196 (746,177) (746,177) 2012

(97,897,814) equity 102,831,671 Total 35,578,996 34,437,129 35,183,305 61,146,486 56,212,630 4,933,857 4,933,857 1,141,866 1,141,866 4,933,857 (746,177) (746,177) 1. ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC ACCOUNTING POLICES STATEMENTS PRESENTATION OFANNU 1.1 previous period. These accounting policiesare consistent withthe in SouthAfrican Rands. accounting policiesset outbelow. They are presented indicated,otherwise andincorporate theprincipal prepared onthehistorical cost basis,except where Africa. Theannualfinancial statements have been Standards Board, andtheCompaniesActofSouth Standards (IFRS) issued by the International Accounting in accordance withInternational Financial Reporting financial The annual statements have beenprepared Computer software Item equipment have been assessedasfollows: The useful lives ofitems ofproperty, plant and useful lives to theirestimated residual value. on thestraight linebasisover theirexpected Property, plant andequipment are depreciated impairment losses. cost lessaccumulated depreciation andany Property, plant andequipment iscarried at derecognised. the carrying amount ofthereplaced partis an item ofproperty, plant andequipment, cost is recognised inthecarrying amount of to, replace partof, it.Ifareplacement orservice equipment andcost incurred subsequently to add or construct anitem ofproperty, plant and Costs costs include incurred initially to acquire measured at cost. Property, plant andequipment isinitially - - equipment isrecognised asanasset when: The cost ofanitem ofproperty, plant and PROPERTY reliably. the cost oftheitem can bemeasured company; and associated withtheitem willflow to the it isprobable that future economic benefits , PLANTANDEQUIPMENT AL FINANC 2 years Average useful life

1.2 asset. included inthecarrying amount ofanother is recognised inprofit orlossunlessitis The depreciation charge for eachperiod depreciated separately. in relation to the total cost oftheitem is equipment withacost that issignificant Each ofanitem part ofproperty, plant and estimate. is accounted for asa change inaccounting differ from previous estimates, thechange of eachreporting period.Ifthe expectations method ofeachasset isreviewed at theend The residual value, useful life and depreciation little aspossible onentity-specific inputs. maximum useofmarket inputs and relying as analysis, andoption pricingmodelsmaking substantially thesame,discounted cash flow reference to otherinstruments that are the useofrecent arm’s length transactions, by usingvaluation techniques. Theseinclude securities), the company establishes fair value a financialasset isnotactive (and forunlisted based oncurrent bidprices.Ifthemarket for The fair values ofquoted investments are Fair value determination contractual provisions oftheinstrument. when thecompany becomes partyto the recognised onthecompany’s balancesheet assetsFinancial liabilities andfinancial are available for salefinancialassets. are measured at cost andare classifiedas which afair value is not determinable, which at fair value, except for equityinvestments for instrumentsFinancial are measured initially arrangement. with thesubstance ofthecontractual liability oranequityinstrument inaccordance recognition asafinancialasset, afinancial or theircomponent parts,oninitial The company financialinstruments, classifies Initial recognition and measurement FINANCIAL NSTRUMENTS TOMSA AFS

Annual Report 2013 63 Annual Report 2013 64 TOMSA AFS ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC ACCOUNTING POLICES fair value. These are initiallyandsubsequently recorded at subject to aninsignificant riskofchanges in value. convertible to aknown amount of cash andare term highlyliquidinvestments that are readily hand anddemanddeposits,othershort- cashCash and equivalents comprise cash on Cash and cash equivalents method. amortised cost, usingthe effective interest rate value, andare subsequently measured at Trade payables are measured initially at fair Trade and otherpayables a financialasset. decrease intheestimated future cash flows from there isobservable data indicating ameasurable the company makes judgements asto whether should berecorded intheincome statement, In determining whether animpairment loss for impairment at eachbalancesheet date. The company assesses its trade receivables loans andreceivables Trade and otherreceivables are classifiedas computed at initial recognition. flows discounted at the effective interest rate the present value ofestimated future cash between theasset’s carrying amount and recognised ismeasured asthedifference trade receivable isimpaired. Theallowance overdue) are considered indicators that the delinquency inpayments (more than30days or financial reorganisation, and default or probability that thedebtor willenter bankruptcy Significant financialdifficultiesofthe debtor, objective evidence that theasset isimpaired. recognised inprofit orlosswhenthere is for estimated irrecoverable amounts are interest rate method. Appropriate allowances measured at amortised cost usingthe effective recognition at fair value, andare subsequently Trade receivables are measured at initial Trade and otherreceivables (CONTINUED)

1.4 REVEN 1.3 TURNOVER which the service isperformed.which theservice are recognised as revenue over theperiodduring feesService thepriceofproduct includedin rebates, and value addedtax. business, net oftrade discounts andvolume providedand services inthenormalcourse of represents theamounts receivable for goods consideration received or receivable and Revenue ismeasured at fair value ofthe the expenses recognised that are recoverable. revenue shallbe recognised onlyto theextent of rendering cannot ofservices beestimated reliably, When the outcome ofatransaction involving the • • • • satisfied : reliably whenallthefollowing conditions are The outcome ofatransaction can beestimated reporting period. completion ofthetransaction attheendof is recognised by reference to thestage of reliably, revenue associated withthetransaction the rendering can beestimated ofservices When theoutcome ofatransaction involving of SouthAfrican Tourism. Turnover comprises oflevies collected onbehalf amount. Tourism, deducting the value added tax levies collected onbehalfofSouthAfrican represents theamounts receivable for allthe consideration received or receivable and Turnover ismeasured at thefair value ofthe measured reliably. the costs to complete thetransaction can be the costs incurred for thetransaction and measured reliably; and at theendofreporting period can be the stage ofcompletion ofthetransaction the company; associated withthetransaction willflow to it isprobable that theeconomic benefits reliably; the amount ofrevenue can bemeasured UE ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC NOTES TO THE ANNU 4. 3. 2. South African Tourism VAT TBCSA Management fee payable Trade andotherpayables Cash andbankearnsinterest at floating rate basedonadailybankdeposit rate. Bank balances of: Cash andcash equivalents consist Cash andcash equivalents Computer software Reconciliation ofproperty, plant andequipment -2012 Computer software Total Computer software Total Computer software Property, plant andequipment Figures inRand Reconciliation ofproperty, plant andequipment -2013 AL FINANCAL STATEMENTS Opening Opening Balance Balance 1,810 1,810 - - Additions Additions - - - -

Valuation Valuation Disposals Disposals Cost / Cost / 21,721 21,721 21,721 21,721 - - - -

2013 Depreciation Depreciation Accumulated Accumulated depreciation depreciation 30,952,686 28,250,016 66,531,682 1,526,309 1,176,361 2012 2013 (21,721) (21,721) (21,721) (21,721) (1,810) (1,810) - - 2012 TOMSA AFS 26,709,357 24,742,604 61,146,486 Carrying Carrying Carrying Carrying 1,165,174 Value Value Total Total 801,579 ------

Annual Report 2013 65 Annual Report 2013 66 TOMSA AFS ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC NOTES TO THE ANNU 11. 10. 9. 8. 7. 6. 5. Levies paid South African Tourism Management fees paid Tourism BusinessCouncilofSouthAfrica Related party transactions Fees payable to TBCSA Tourism BusinessCouncilofSouthAfrica R South African Tourism Africa Tourism BusinessCouncilofSouth Relationships Related parties Trade andotherreceivables Changes inworking capital: Depreciation Adjustments for: Trade andotherpayables Surplus /(Deficit) before taxation Cash usedinoperations Depreciation Administrative expenses for theperiodis stated after accounting forthe following: Administrative expenses Fees Auditors’ remuneration accounting records andisclassifiedasa contingent liability. (including penaltiesandinterest) willbeincurred by the company. Thisliabilityhasnotbeen recorded inthe 10(1)(e) oftheIncome Tax Act.Intheevent ofSARS notgivingexemption, anestimated liabilityofR39878163 No taxation hasbeenprovided, sincethe company isintheprocess ofapplying for tax exemption undersection Taxation Cost rendered ofservices Direct cost Rendering ofservices Revenue elated partybalances (CONTINUED) AL FINANCAL STATEMENTS

Under similarmanagement control 106,596,787 106,596,787 115,894,848 5,385,196 8,112,639 1,176,361 4,243,330 1,141,866 35,000 - - - 102,831,671 96,747,144 96,747,144 4,933,857 6,748,171 3,992,030 1,686,193 (746,177) 801,579 35,000 1,810 1,810 ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC NOTES TO THE ANNU 12. At 31December2013 Cash flow forecasts are prepared andadequate utilisedborrowing facilities aremonitored. manages liquidityriskthrough anongoing review offuture commitments andcredit facilities. The company’s riskto liquidityisaresult ofthefundsavailable to cover future commitments. Thecompany LIQUIDTY RISK Risk Management At 31December2012 Trade andotherpayables Financial instrument Financial assets exposed to credit riskat year endwere asfollows: major bankwithhighqualitycredit standing andlimitsexposure to any onecounter-party. Credit riskconsists mainlyofotherdebtors andcash andcash equivalents. Thecompany only depositscash with CREDIT RISK Trade andotherpayables Cash andcash equivalents AL FINANCAL STATEMENTS Less than1 Less than1 30,952,686 26,709,357 year year and 2years and 2years Between 1 Between 1 - - 2013 66,531,682 and 5years and 5years Between 2 Between 2 - - 2012 TOMSA AFS Over 5years Over 5years 61,146,486 - -

Annual Report 2013 67 Annual Report 2013 68 TOMSA AFS ANNUAL FINANCIALSTATEMENTS FOR THEYEAR ENDED31DECEMBER 2013 (REGISTRATION NUMBER1999/009965/08) TOURISM MARKETINGSOUTHAFRICANPC DETAILED INCOME STATEMENT Surplus /(Deficit) for the year Management services The supplementary information presented doesnot form partoftheannualfianacial statements andisunaudited Legal fees Depreciation Bank charges Auditors remuneration ADMINSTRATIVE EXPENSES Gross surplus Contribution to SouthAfrican Tourism DIRECT COST Levies collected REVENUE Figures inRand (CONTINUED) Annexure 1

(106,596,787) 115,894,848 (8,156,194) (8,112,639) 2013 1,141,866 9,298,061 (35,000) (8,555) - -

(96,747,144) 102,831,671 (6,830,703) (6,748,171) 2012 6,084,526 (746,177) (36,742) (35,000) (8,980) (1,810)

Board Chairman&MDCourt Divisional Director Financials, Mmatšatši Ramawela Themba Mthombeni CEO, DumaTravel City Lodge Hotels Classique Hotels Franco Jordaan Alistair Dooley CEO, TBCSA Preceding Board Chairman& Commitee AHI&MDForever National Chairman, Tourism Deputy Board Chairman& Sales Executive, AVIS CEO, NotJust Hotels CEO, Legacy Hotels Nils Heckscher Paddy Brealey Lance Smith Kobus Tait & Resorts Resorts TOMSA BOARD MEMBER GM, Goodersons Leisure TBCSA Board Chairman CEO, TheThornybush Mavuso Msimang Gail Westphal Nic Griffin Collection S

Annual Report 2013 69 Annual Report 2013 70 TOMSA LEVY COLLECTOR TOMSA Collectors Levy at 31December2013 Makaranga Garden Lodge Makalali Private GameReserve Mad-Meerkat Tours Lythwood Lodge Luxury Car Lesedi Cultural Village Leriba Hotel AndSpa Lekkerwijn Guest House Services Legacy AllSuites Management Leeuwenvoet House Leeuwenhof Country Lodge Le Franschhoek Hotel Laureate Private Resorts La Maison-Hatfield Kwa Maritane GameLodge Kraal Kombuis Kokerboom Motel Kloofzicht Lodge Kleinkaap Guest House Klein Welmoed Luxury Kingfisher Lodge Kapenta Bay Hotel Kamieskroon Hotel Kagga Kamma Jozini Tiger Lodge Jock Safari Lodge ISO Leisure Woodmead Intundla GameLodge Cape Town International House Inn OnTheSquare Ilanga Travel IFA ZimbaliLodge & Spa Hyatt Regency OubaaiGolf Resort Hyatt Regency Johannesburg Hunters Country House Humewood Hotel Houw HoekInn Hout Bay Manor House OfPharaohs Hotel Tzaneen Hotel Formula InnPark Station Hotel Formula 1Wynberg Hotel Formula 1Witbank Hotel Formula 1Vereeniging Hotel Formula 1Southgate Hotel Formula 1Richards Bay

S INGOODSTANDI Plettenberg Park Hotel &Spa Plattner Golf Pine Lake Shareblock Phinda Mountain Phinda Forest Pezula Resort Hotel Pestana Kruger Lodge Pepper ClubHotel Management Taung Hotel Peermont GlobalTusk Peermont Global-RioHotel Peermont Global-Graceland Hotel Parker Travel &Parker Tours Park InnSandton Park InnCapeTown Foreshore Oyster Box Hotel Oxbow Country Estate One AndOnlyCapeTown Ocean View House Oaklands Country Manor Nkomazi GameReserve NH TheLord Charles NH Plettenberg Bay Ngala GameReserve Naledi Sun Murraystreet 137Guest House Mount NelsonHotel Mount Grace Country HouseHotel Morula Sun Mopani Country Lodge Mondazur Resort Estate Hotel Modimolle FunkyStay Convention Resort Mmabatho Palms Hotel Casino& Mkuze Falls GameReserve Michelle’s Travel Agency Bedfordview Mercure Premier Lodge Mercure InnRandburg Waterfront Mercure InnMidrand Nelspruit Mercure Hotel Premier Lodge Matoppo Inn Masonic Hotel Springbok Masibambane Guest House ReynoldsMary Agency Services Maropeng A’Africa Leisure Marine DynamicsSharkTours Mandela RhodesHotel &Spa Mala Ranch NG Protea Hotel Klerksdorp Protea Hotel KingGeorge Protea Hotel Karridene Beach Protea Hotel IslandClub Maritzburg Protea Hotel Imperial-P/ & Safaris Protea Hotel Hluhluwe Protea Hotel Hilton Protea Hotel Hatfield Town Protea Hotel Fire andIce-Cape Arch Protea Hotel Fire &IceMelrose Protea Hotel Edward Worcester Protea Hotel Cumberland Protea Hotel Centurion Protea Hotel Capital Protea Hotel Bloemfontein Central Protea Hotel Bloemfontein Court Protea Hotel Balalaika &Crown Protea Hotel Winkler Protea Hotel Willow Lake Protea Hotel Umhlanga Ridge Protea Hotel Umfolozi River Protea Hotel ThePark Protea Hotel Stellenbosch Protea Hotel SeaPoint Protea Hotel Richards Bay Park Protea Hotel RanchResort &Lion Protea Hotel President Protea Hotel Outeniqua Protea Hotel O.R. Tambo Protea Hotel NorthWharf Protea Hotel Nelspruit Protea Hotel Mafikeng Protea Hotel Kruger Gate Protea Hotel Kimberley Protea Hotel Highveld Protea Hotel Hazyview Protea Hotel Franschoek Protea Hotel Empangeni Protea Hotel Clarens Protea Hotel Christiana Protea Hotel Breakwater Lodge Protea CapeCastle Hotel Portswood Hotel Rosenhof Country House Rosebank Travel Service Romney Park Luxury Suites Rockwell AllSuite Hotel Road Lodge -Southgate Road Lodge -Rustenburg Road Lodge -Nelspruit Road Lodge -N1City Road Lodge -Kimberley Road Lodge -JHBInt Airport Road Lodge -Cape Town Int Airport Road Lodge -Bloemfontein Airport Road Lodge -Umhlanga Ridge Road Lodge -Rivonia Road Lodge -Richards Bay Road Lodge -Randburg Road Lodge -Potchefstroom Road Lodge - Port Elizabeth Airport Road Lodge -Port Elizabeth Road Lodge -Isando Road Lodge -Germiston Road Lodge -East London Road Lodge -Durban Road Lodge -Centurion Road Lodge -Carnival City Club Riviera OnVaal Hotel &Country Riviera Holiday Resort Radisson Hotel -Port Elizabeth Radisson BluHotel -Sandton Radisson BluGautrain Hotel Queens Hotel -Oudtshoorn Quarters Hotel Protea RiempieEstate Hotel Protea Parktonian AllSuite Hotel Protea OasisLodge Upington Protea Hotel Witbank Richards Bay Protea Hotel Waterfront Protea Hotel Wanderers Protea Hotel Victoria Junction Protea Hotel Upington Protea Hotel Umhlanga Protea Hotel Tyger Valley Protea Hotel Transit Protea Hotel SaldanhaBay Protea Hotel Roodepoort Protea Hotel Midrand Protea Hotel MarinePort Elizabeth Protea Hotel Manor Protea Hotel LandmarkPolokwane Protea Hotel Knysna Quays The Ridge -Jack’s Corner The Richards Hotel The Rex Hotel The Plettenberg The Peninsula The Peech Hotel The Palace The Michelangelo The MariononNicol The Last Word LongBeach The Last Word Franschhoek The Last Word Constantia The Lakes Hotel The Kelway Hotel CC The Fairway Hotel &Spa The DocklandsHotel The Crowne Plaza Rosebank Hotel The Carousel The Cabanas Centre &Spa The Boardwalk Hotel, Convention The BlueTrain The BladesBed&Breakfast Thakadu River Camp Tempest CarHire Table Bay Hotel Sure Zorgvliet Travel Sun CityHotel Sun CityCascades Hotel Stormsrivier Adventures Steenberg Hotel Standard Hotel Stable InnConference Centre ST JamesOnKnysna Springbok Hotel Southern SunHotel Interests Sizwe CarRental Singita Lebombo Singita Simon’s Town Quayside Hotel Silverstar Casino Kingdom Sibaya Casino&Entertainment Shishangeni Lodge Shamwari GameReserve Seaforth Farm B& Sanbona Wildlife Reserve Royal Palm Hotel Royal Elephant Hotel & Conference Royal African Discoveries Rovos Rail Rosetta House TOMSA LEVY COLLECTOR XL OceanairTravel Worcester Casino Windmill Ridge Windmill Lodge Winchester MansionsHotel Willowbrook Lodge Wilderness Manzengwenya Wild Coast SunHotel &Casino Whispering PinesCountry Estate Quays Westin Grand Cape Town Arabella Welgelen Manor Walkersons Country Manor Vineyards Hotel &Spa Conference Centre Villa Roma BoutiqueHotel & Victoria Hotel -Bredasdorp Urban Park Hotel andSpa Upper Eastside Hotel Umhluhluwe Safaris Umhlanga Sands Umbhaba Lodge Ulusaba Rocklodge Tzaneen Country Lodge &Spa Tsogo SunNewcastle Tshukudu Lodge Tsala Treetop Lodge Town Lodge -Midrand Town Lodge -Sandton Town Lodge -Roodepoort Town Lodge -Port Elizabeth Town Lodge -Polokwane Town Lodge -Nelspruit Town Lodge -MenloPark Town Lodge -JhbInt Airport Town Lodge -George Town Lodge -Bellville Tourvest InboundOperations Tour Afrique D’ Thula GameReserve &Safari Thompson SouthAfrica The Village at Spier The Vacation Club The UrbanHotel Kathu The Twelve Apostles Hotel The Turbine Hotel &Spa The Townhouse Hotel The Thornybush Collection The Square BoutiqueHotel &Spa and Spa The Saxon BoutiqueHotel, Villas The Riverside Hotel &Spa S INGOODSTANDI NG

Annual Report 2013 71 Annual Report 2013 72 KEY TRAVEL & TOURISM CONTACTS Trade andInvestment Limpopo Promotion Agency Western CapeInvestment Trade Development Agency Northern Cape Economic Invest North-West Agency Mpumalanga Economic Growth Free State Development Corporation Trade andInvestment KwaZulu Natal Corporation Eastern CapeDevelopment Agency Gauteng Economic Development SOUTH AFRICANTRADE& INVESTMENT AGENCIES Northern Cape Tourism North West Parks andTourism Board Mpumalanga Tourism andParks KwaZulu Natal Tourism Authority TourismLimpopo Authority Gauteng Tourism Authority Free State Tourism Authority Eastern CapeTourism Authority Cape Routes Unlimited PR AfricanSouth Police Service DepartmentTrade of &Industry Realtions &Cooperation DepartmentInternational of DepartmentHealth of Department of Environmental Affairs Development DepartmentEconomic of DepartmentPublic Enterprises of Department 0fHomeAffairs DepartmentTransport of DepartmentTourism of National Government Departments Statistics Africa South Brand Africa South Airports Company Africa South Training Authority(CATHSSETA) Cultural, Arts, SportsandTourism Africa (TGCSA) Tourism Grading South of Council AfricanSouth Tourism State Agencies andParastatals Hotel Investment Conference Africa Tourism BusinessIndex Tourism Safety Initiative (TSI) Tourism Africa South Levy (TOMSA) OVINCAL TOURISM A

UTHORITIES

015 2955171 021 4878600 053 8331503 014 5942570 013 6563231 051 4000800 031 3689600 043 7045600 011 8338750 053 8322657 018 3971500 013 7595300 031 3667500 011 0852500 011 6391600 051 4114300 043 7424450 021 4054500 10111 0861 843384 012 3511000 0123958000 012 3103911 012 3941006 012 4311000 0800 601190 012 3093657 012 4446000 012 3108911 011 4830122 011 7231400 011 2170600 011 8953000 011 8953000 012 6542660 012 6542660 012 6542660 012 6542660 015 2955197 021 4878700 053 8331390 014 5902575 013 6563241 051 4470929 031 3685888 043 7045700 011 8338930 053 8312937 018 3971660 013 7524186 031 3056693 015 2933655 0867867170 051 4440297 043 7019600 021 4265640 [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] www.til.co.za www.wesgro.org.za www.nceda.co.za www.inw.org.za www.mega.gov.za www.fdc.co.za www.tikzn.co.za www.ecdc.co.za www.geda.co.za www.northencape.org.za www.tourismnorthwest.co.za www.mpumalanga.com www.zulu.org.za www.golimpopo.com www.visitgauteng.net www.freestatetourism.org www.ectourism.co.za www.tourismcapetown.co.za www.thedti.gov.za www.dfa.gov.za www.doh.gov.za www.environment.gov.za www.economic.gov.za www.dpe.gov.za www.dha.gov.za www.transport.gov.za www.tourism.gov.za www.stassa.gov.za www.brandsouthafrica.com www.acsa.co.za www.theta.org.za www.tourismgrading.co.za www.southafrica.net www.hica.co.za www.tbcsa.travel www.tourismsafety.co.za www.tomsa.co.za www.saps.gov.za

PHYSICAL ADDRESS Leriba Lodge 245 End Street Clubview 0157

POSTAL ADDRESS PO Box 11655 Centurion 0046

Tel: +27 12 654 2660 Fax: +27 12 654 7394 E-mail: [email protected] E-mail: [email protected] www.tbcsa.travel • www.tbcsa.org.za www.tomsa.co.za www.hica.co.za