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PMR Golden Arrow Award for Scoring the Highest Overall in Car Rental

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PMR Golden Arrow Award for Scoring the Highest Overall in Car Rental THE MARKET • PMR Golden Arrow Award for scoring the For over 45 years, Avis has delivered on its brand highest overall in Car Rental Companies promise of “We try harder”. Its commitment to sector for Social Responsibility Programmes its customers and employees has catapulted the car and Initiatives, November 2011 rental company to iconic brand status and made it On 1 September 2009, Avis Rent a Car was the market leader in the South African car rental the first car rental company in South Africa sector. Only when employees make a personal to achieve CarbonNeutral® accreditation by commitment to exceeding customers’ expectations offsetting its internal business greenhouse at every interface, can they wear the distinctive gas emissions for all of its electricity and fuel red Avis uniform. consumption to net zero. In 2011 Avis expanded Avis has over 190 branches distributed its certification to become CarbonNeutral® throughout Southern Africa and in all major company certified. Currently Avis remains South African cities and towns, with customer the only car rental brand with carbon neutral service at the top of their priority list. accreditation, which is testament to its ongoing Constantly in touch with socio-economic commitment to sustainability. trends, Avis has quickly adopted the massive Avis was accredited with the SABS ISO potential of both social media and mobile 9001 quality management system in 1993 - the technology, to put its products and services right first major company in the service industry to at the fingertips of its customers globally. be awarded the ISO 9001 quality listing. The Avis South Africa currently holds the largest maintenance of these standards is constantly market share of any Avis licensee outside the monitored and audited by the South African United States of America: testimony to its strong, Bureau of Standards. visionary leadership and to the values of honesty, empathy and humanity lived out by its Brand HISTORY Ambassadors on a daily basis. Avis was the brainchild of Warren E Avis, • Gold Loeries 2011 for “Luxury Cars who realised there was a need for people to be Reunion” print advert ACHIEVEMENTS transported from airports to other destinations. • Ad of the Month for Avis December 2011 Over the last year Avis has been recognised widely With this insight in mind, Avis was born in GPS print advert by the Creative Circle on numerous fronts in terms of its achievements December 1946 in Detroit at Willow Run Airport. • Climate Change Leadership Award (CCLA) and accolades: Despite keen opposition, Avis managed to grow winner of the Private Sector, Corporate • Winner of the 2012 Sunday Times Top at the fastest rate of any major company during Services March 2011 Brands TNS Survey Award , Business to the 1960’s. In 1967 Zeda Car Rental and Tours • “Special Commendation” award as runner- Business category for car rental establishing (Pty) Ltd was established in Bloemfontein, South up in the category “Water Care” at the Mail the brand as a truly leading company in the Africa. By 1969, the Avis UK based Licensee to & Guardian’s “Greening the Future” Awards industry Avis in the USA, appointed its Southern African June 2011 • Winner of the prestigious SA Service sub-licensee to Zeda and entered into a long-term • Enviropaedia Eco-Logic Award for Water Excellence Awards for 2011 license agreement. Since then the company has Conservation, November 2011 • Best Car Hire Company in the Business traded under the Avis brand name. Initially, the Destinations Travel Award 2011 for Africa • Africa’s Leading Business Car Rental Company - World Travel Awards 2009 - 2012 • Winner of the most ACSA Feather Awards as a car rental service provider to airport customers in 2011 (OR Tambo, Cape Town, Port Elizabeth and George) • Highest rated car rental brand in Business sector for PMR Africa (Kwazulu Natal Provincial) • First in the Best Car Rental Company category in the Daily News YOUR CHOICE Awards and Beeld • Winner of Superbrands 2009-2010 for car rental • First Place Top 500 South Africa’s Best Managed Companies • Silver Lion Awards at 2011 Cannes Festival for “Luxury Cars Reunion” print advert the “Avis Brand Ambassador Way of Life” in South Africa in 2002. This programme recognises that each employee carries the brand and is the face of Avis to their customers. The programme has had a significant impact in aligning each staff member with the values and service ethics of the organisation. In 2003, Avis became the first rental company to institute a ground-breaking Customer Satisfaction Index, conducted by an independent company which evaluates an average of 3,500 interviews with customers each month, identifying any under-performing area of product and service delivery. This survey enables Avis to stay in the forefront of customer appreciation. Corporate social responsibility at Avis is inextricably interlinked with its core values of care for the environment, the community and its Brand Ambassadors under the banner of “Avis Cares”. Avis’s charity for 2011 and 2012 is Jumping Kids, an organisation that provides prosthetic limbs to underprivileged children and supports car rental concept was not well received and the RECENT DEVELOPMENTS these children up to the age of 18. creation of a new market meant understanding Avis, as one of only three car rental companies and changing travel habits and lifestyle. Getting a with official operating status at Gautrain stations, foothold in airport terminals took years of lobbying has welcomed the extended Gautrain service which and negotiation. Under the leadership of Glenn is now operating between Johannesburg and the van Heerden, through the 1970’s to mid 1990’s, City of Tshwane. Avis pioneered the car rental concept in Southern Avis has added the new Honda Jazz Hybrid to Africa and maintained its position as the market its rental fleet in a step towards more affordable leader, which it holds to this day. In the mid 1980’s “green driving”- the second of its “green vehicle” Avis further expanded into the longer term vehicle options after the Toyota Prius, which was first product market, establishing a leasing division. introduced in 2007 and uses a combination of a In March 2005 Barloworld Limited acquired the petrol and electric motor. full ownership of Avis Southern Africa, hence the delisting from the Johannesburg Stock Exchange PROMOTION and Avis is now proudly a division of Barloworld Avis firmly believes in an integrated communication South Africa (PTY) Ltd. approach to their advertising and were the first to embrace the digital landscape. Already in the THE PRODUCT vanguard of leveraging social network technology Avis offers vehicle rentals that go beyond to reach customers in a more personalised and car rental, and prides itself on offering a total individualised way, the brand continues to pioneer transport solution of products to suit the rental the use of social media to drive brand engagement services needs of their individual customers in and customer service. Avis have been engaging both the business and leisure market. Car rental, with customers through Twitter since October Luxury Cars, transfer services such as Point 2 2010, Facebook since December 2010, and Point, Chauffeur Drive and Coach Charter, incorporated a car rental booking engine in their Truck and Van Rental, Avis Car Sales (formally Facebook pages in January 2011. On 1 September known as Zeda Car Sales) are all offered via 2011, Avis became the first car rental company in the Avis website with global online, real-time the world to take up Facebook Deals. reservations, rental and billing information. In Avis announced the launch of its BlackBerry the event that a vehicle should let you down, or reservations app, which allows customers to any roadside or medical emergencies arise, their book a vehicle at any Avis branch from their 24 hour toll free Breakdown and Emergency line BlackBerry smartphones. The iPhone app is is easily accessible. Paraplegic hand controls are already available to South African users for free THINGS YOU DIDN’T KNOW ABOUT also available on certain automatic vehicles in through the Apple App Store, and Android app AVIS Johannesburg, Durban, Cape Town, Port Elizabeth through Google Marketplace. and Pretoria, at no extra charge. Avis introduced m Avis is the largest purchaser of VW the Avis GPS, which is available to rent at all Avis BRAND VALUES vehicles in South Africa, and ordered the branches together with complimentary local maps. As a reflection of the importance of its employees first ten VW beetles in 1970 in the process of service delivery, Avis introduced m Avis became the first car rental brand to introduce a centralised billing charge card system m Avis is the first car rental operator to introduce hybrid vehicles into their fleet m Avis keeps their vehicles for a maximum of 30,000km, and have the youngest car rental fleet in South Africa.
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