Onancock Releases New Logos, Motto in Brand Launch Concrete
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Free CIRCULATION 12,000 July 16, 2021 Concrete Conflict: Plant Expansion Plans Have Residents Concerned By Stefanie Jackson concerned citizens who spoke against The Cape Charles Town Coun- the proposed zoning changes alluded cil and Planning Commission held a to Coastal Precast’s recent clear-cut- joint public hearing July 13 on a con- ting of a part of its property bordering troversial proposal by Coastal Precast the Cape Charles Natural Area Pre- Systems to make amendments to the serve, leaving concrete plant activities town’s zoning ordinance, potentially in full view of preserve visitors. allowing the concrete plant to expand Phil Goetkin said, “I think we can its business, which members of the all agree that economic development public say is already dirty, noisy, and is a good thing – more jobs and an in- otherwise disruptive to the enjoyment creased tax base. At the same time, we of the town by residents and visitors. need to be aware of the potential en- The Planning Commission also vironmental costs the development of had received a request to rezone 1201 these properties might create, poten- Bayshore Road – an approximately tially up to 86 acres.” 11-acre parcel known as tax map num- He called for strict enforcement of ber 90-8-1A1 – from harbor to general the tree conservation and preserva- business/light industrial. tion measures in Cape Charles’ zon- The request was made by the Eyre ing ordinance, which requires a busi- Steven Gale, of Cheriton, backs a skiff laden with crab pots away from Baldwin-owned company South Port ness, commercial, or industrial-zoned the pier at Cape Charles Town Harbor. His path will take him past Investors LLC, which is selling the property to be at least 10% covered by a large yacht, left, tied up at the Cape Charles Yacht Center and the parcel to Coastal Precast Systems con- (Continued on Page 4) Coastal Precast Systems plant, right. Photo by Jim Ritch. tingent upon the zoning change. In addition to the rezoning re- quest, the Planning Commission was Onancock Releases New Logos, Motto in Brand Launch set to take action Tuesday night on By Carol Vaughn three items relating to the general Onancock celebrated the formal business/industrial zone, proposed launch of its new brand during Second by Coastal Precast: Friday events on North Street July 9. • Allowing assembly and storage Additionally, a new website, www. of products as a by-right use. experienceonancock.com, has been • Allowing buildings up to 75 feet launched. Onancock Main Street was tall with a setback of 125 feet awarded a grant from the Virginia Onancock’s new logo. Image courtesy of Onancock Main Street. through a conditional use permit. Tourism Commission and worked with size, friendly atmosphere, and unique- ural environment, and the sophistication • Other minor zoning text chang- Otto Design and Marketing to develop ness, according to a press release. — all of which makes this such a unique es; for example, removing “si- the comprehensive tourism website. “Branding is important because it place,” Rush-Monroe said before present- rens” from the list of noisemak- The new town brand features the tells people who we are, what they can ing the brand to Mayor Fletcher Fosque. ing devices prohibited in the date 1680 prominently — reflecting expect from us, and also how we are The branding project was commis- general business/light industri- the year the town was chartered by the different from other towns,” said Kar- sioned by Onancock Main Street. The al district, which includes loud- king of England. in Rush-Monroe, of Onancock Main organization worked with diverse rep- speakers, intercoms, paging sys- Marketing to visitors will include the Street, during the event. resentatives from the community who tems, whistles, horns, and bells. tagline: “A little slice of nowhere else” The brand “really captures our es- contributed to the process over the During the public hearing, several — meant to convey the town’s small sense, our history, our small size, the nat- (Continued on Page 2) 2 • EASTERN SHORE POST • JULY 16, 2021 47 Market Street, Onancock 757-787-1010 Independently Owned & Operated mason-davis.com Exmore #54082 $574,800 Belle Haven #53765 $795,000 Beautiful Waterfront Property!! Private 3 Br/ 3 Ba on the Banks of Occohannock Creek!! 3 Br/ 3 Ba on Occohannock Creek Tammy Mason 757-710-2295/[email protected] Jane Bulette 757-710-0319/[email protected] Onancock Main Street board members, Otto Design & Marketing repre- sentatives, and Onancock government officials celebrate the Friday, Ju- ly 9 launch of the new Onancock branding logos and tagline, and a new Exmore 2 Br/1 Ba Onancock 4 Br/1.5 Ba Onancock 4 Br/4.5 Ba Waterfront!! website, www.experienceonancock.com From left: Karin Rush-Monroe, $119,000 MLS 53958 $145,000 MLS 54184 $449,000 MLS 53923 Bob Spoth, Elizabeth Lankford, Janet Fosque, and Carol Tunstall, all of Cathy Salamone 631-838-5920 Tammy Mason 757-710-2295 Susan Beasley 757-710-1284 Onancock Main Street (OMS); Fletcher Fosque, Onancock mayor; Cin- [email protected] [email protected] [email protected] dy Mackey and Pete Leddy, of Otto Design & Marketing; Matt Spuck, Onancock town manager; Ashley Gray, Otto; Beth Temple, and Jeff Ver- nimb, of OMS. Photo courtesy of Brian Kaiser/bkk communications. Community Development. Onancock Brand The brand will be used in marketing Bailey Beach, Onancock +/-3.15 Acrs The Greens Melfa +/- .96 Acrs Pondfront!! Parksley 3 Br/2 Ba ~ ~ elements such as advertising, signs, $65,700 MLS 53760 $15,000 MLS 54045 $119,000 MLS 53827 (Continued From Front Page) Maureen Mackay 757-709-8590 Tammy Mason 757-710-2295 Jessica Bernard 757-710-9938 and banners, among others. [email protected] [email protected] [email protected] past year, according to the release. Examples of the brand can be found “The branding reflects our signifi- at the Onancock Town Hall at 15 North cant history — we were chartered in St. Businesses interested in applying to 1680 — and our charming small size, use the branding can find an application as well as our abundant nature, out- on the Town of Onancock website. door opportunities, and sophisticated OMS, part of the Virginia Main Willis Wharf 4 Br/2.5 Ba Waterfront!! Wilsonia Dogwoods Machipongo +/-2.52 Acrs Painter 3 Br/1 Ba 2 Buildings!! dining and artisan scene,” Fosque said. Street Program, is a volunteer-driven, $380,200 MLS 54156 $175,000 MLS 53769 $89,000 MLS 54172 The logo colors — slate blue, foggy nonprofit organization that works to Schuyler Hurbut 757-710-9576 Diana Belote 757-709-4972 Susan Beasley 757-710-1284 grey, and Spanish moss — were cho- develop and sustain Onancock’s histor- [email protected] [email protected] [email protected] sen in part to reflect the nature that ic downtown as a vital economic, cultur- surrounds Onancock. al, recreational, and residential center. #54080 $59,000 +/- .16 Acres Water Views!! Marketing also will play on the let- In addition to the new brand and ter “O,” such as “O’ the fun you’ll have website, OMS secured grant funding to Featured Agent!! in Onancock!” the release said. That’s a commission a financial feasibility study bit of wordplay the town has used pre- of two vacant buildings in downtown viously, including in its popular St. Pat- Onancock to identify their best use, de- rick’s Day parade, when the town often sign, development, and financing in or- is dubbed “O’nancock” for the day. der to return the buildings to use. “It was no easy task to condense all OMS also engaged a firm to do a of the amazing elements of Onancock in- market study to explore commercial to a few words and design for the town and residential potential for the town. branding. I want to commend Otto De- Additionally, OMS partnered with Nancy James sign and Marketing for their partnership the town to administer $450,000 in Onancock/Eastern Shore - WEICHERT, REALTORS® Mason-Davis over the past year,” said Jenny Gehman, small business relief grant funds to 47 Market Street OMS program manager. “They truly lis- support Onancock businesses. Onancock, VA 23417 Office: 757-787-1010 tened to extensive community feedback “It’s been a lot of behind-the-scenes Fax: 757-787-1956 Cell: 757-710-3089 offered from businesses and residents.” work. You’re going to start seeing a lot [email protected] The brand and tagline development of stuff happening with Main Street — were funded by a grant from the Vir- it’s going to be an exciting next couple Information Deemed Reliable but Not Guaranteed Licensed in VA ginia Department of Housing and of years,” Fosque said. JULY 16, 2021 • EASTERN SHORE POST • 3 WATERFRONT NANDUA BAY: 3BR/2BA MLS#53614 $439,000 CHINCOTEAGUE: 2- 1BR/1BA units MLS#54123 Beverly McCord 757-777-2900 $299,000 Shawn Jennings 757-894-2249 WATERVIEW CAPE CHARLES: 3BR/2BA MLS#54112 $349,000 HOPELAND: 4BR/3.5BA MLS#54072 $375,000 ONLEY: 4BR/2BA MLS#54148 $275,000 George Ferguson 757-710-4770 Leslie Hart 757-894-0910 Maggie Stodghill 757-999-2309 WATERVIEW CAPE CHARLES: 2BR/2.5BA MLS#53753 $479,000 NASSAWADOX: 3BR/2.5BA MLS#54109 $255,000 CHINCOTEAGUE: 2BR/2BA MLS#54083 $300,000 SEAVIEW: 4BR/2BA (2)1/2BA MLS#52129 $417,000 Kathy Weiner 757-646-3199 Sherry Williamson 703-727-7067 Barbara Bowden 757-894-0702 Koerner Group 757-785-0444 N E W P R I C E WATERFRONT WATERFRONT LAKEWOOD: 3BR/3BA MLS#53941 $349,000 CHINCOTEAGUE: 2BR/2BA MLS#35591 $164,000 CAPE CHARLES: 3BR/2BA MLS#53143 $475,000 EAST POINT: 4BR/3BA MLS#52255 $529,000 Andrea Zember 757-710-2233 Barbara Bowden 757-894-0702 Kathy Weiner 757-646-3199 Koerner Group 757-785-0444 N E W P R I C E WATERFRONT WATERFRONT ATLANTIC: 3BR/1BA MLS#53830 $79,000 PARKSLEY: 3BR/2.5BA MLS#53963 $339,999 ACCOMAC: 3BR/2BA MLS#52456 $140,000 NEW CHURCH: 3BR/2BA MLS#50647 $2,700,000 Anita Merritt 757-894-0108 Brittany Bundick 757-710-4233 John Kluis 757-710-5249 Judy Williamson 757-894-2488 For complete listings, go to: www.cbharbour.com An Independently Owned and Operated Member of Coldwell Banker Residential Affiliates, Inc.