D6.1 Access, Participation, Learning: Digital Strategies for Audience Engagement with Cultural Heritage in Museums and Libraries
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This project has received funding from the European Union’s Seventh Framework programme for research, technological development and demonstration under grant agreement no. 612789 D6.1 Access, Participation, Learning: Digital strategies for audience engagement with cultural heritage in museums and libraries Partner responsible for deliverable: SPK Deliverable authors: Katerina Charatzopoulou, Monika Hagedorn-Saupe, Andrea Prehn (SPK) Amalia Sabiescu, Eline Kieft and Tim Hammerton (COVUNI) Bahadir Aydinonat, Hakan Koray Ozluk (KYGM) Claudio Prandoni, Mercè Lopez, Tania Masi, Valentina Bachi, Claudia Pierotti (PROMOTER) - Subject to final approval - Page 1 of 190 RICHES Deliverable D6.1 Access, Participation, Learning: Digital strategies for audience engagement with cultural heritage in museums and libraries Statement of originality: This deliverable contains original unpublished work except where clearly indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation or both. Page 2 of 190 RICHES Deliverable D6.1 Access, Participation, Learning: Digital strategies for audience engagement with cultural heritage in museums and libraries Page 3 of 190 RICHES Deliverable: D6.1 Access, Participation, Learning: Digital strategies for audience engagement with cultural heritage in museums and libraries TableAccess, Participation,of Contents Learning: Digital strategies for user engagement with cultural heritage in museums and libraries 1 Executive Summary .................................................................................................................................. 6 2 Introduction ............................................................................................................................................. 9 2.1 BACKGROUND AND CONTEXT.......................................................................................................................... 9 2.2 ROLE OF THIS DELIVERABLE IN THE PROJECT .................................................................................................... 10 2.3 KEY OBJECTIVES ......................................................................................................................................... 11 2.4 SCOPE AND DEFINITIONS ............................................................................................................................. 11 2.5 APPROACH ............................................................................................................................................... 12 2.6 STRUCTURE OF THE DOCUMENT ................................................................................................................... 13 3 Accessing collections: From authority-mediation to user-oriented functionalities................................. 14 3.1 DIGITAL LIBRARIES AND DIGITAL COLLECTIONS: THE RENAISSANCE OF HERITAGE COLLECTIONS? ................................. 14 3.2 TRENDS AND BEST PRACTICES: MOVING AWAY FROM “AUTHORITY-MEDIATED” COLLECTIONS .................................. 17 3.3 CASE STUDY: THE FINE ARTS SYSTEM, ONLINE COLLECTION OF THE TURKISH NATIONAL LIBRARY ........................... 21 3.3.1 Introduction ...................................................................................................................................... 21 3.3.2 Methodology .................................................................................................................................... 22 3.3.3 Background and context .................................................................................................................. 22 3.3.4 The Fine Arts System ........................................................................................................................ 25 3.3.5 Usage and impacts ........................................................................................................................... 28 3.3.6 Lessons learned and conclusion ....................................................................................................... 30 3.4 CASE STUDY SMB-DIGITAL: DIGITAL STRATEGIES FOR BRIDGING THE GAP BETWEEN CULTURAL HERITAGE INSTITUTIONS AND USERS ............................................................................................................................................................ 31 3.4.1 An institutional strategy for digitisation and access to cultural heritage collections ...................... 35 3.4.2 The benefits of re-use: a digital strategy for wide access to digital heritage collections ................. 42 3.4.3 SMB-digital, the online collection of the SMB .................................................................................. 46 3.4.4 Information needs and digital practices of a group of museum guides ........................................... 48 3.4.5 Exploring the potential of SMB-digital for user engagement, research and learning ...................... 51 3.4.6 Case study conclusions ..................................................................................................................... 60 3.5 CONCLUSION ............................................................................................................................................ 62 4 Deepening engagement with collections: new forms of Online experience? ......................................... 65 4.1 INTRODUCTION ......................................................................................................................................... 65 4.2 TRENDS AND BEST PRACTICES FOR DIGITAL EXHIBITIONS ..................................................................................... 67 4.3 CONCLUSIONS FOR THE DEVELOPMENT AND DESIGN OF ONLINE EXHIBITIONS ....................................................... 105 5 Learning with collections: Shaping a culture of lifelong learning in museums....................................... 108 5.1 MUSEUMS IN ECOLOGIES OF LEARNING OPPORTUNITIES .................................................................................. 108 5.2 PREMISES ON THE ROLE OF DIGITAL LEARNING ENGAGEMENTS .......................................................................... 111 5.3 TRENDS AND BEST PRACTICES ..................................................................................................................... 113 5.3.1 New structures for learning provision ............................................................................................ 113 5.3.2 Learning technologies, platforms and tools ................................................................................... 116 5.3.3 New learning spaces in museums .................................................................................................. 119 5.3.4 Audience relationships and participatory engagements ................................................................ 121 Page 4 of 190 RICHES Deliverable: D6.1 Access, Participation, Learning: Digital strategies for audience engagement with cultural heritage in museums and libraries Access,5.4 Participation,CASE STUDY: Learning: THE SAMSUNG Digital DIGIT strategiesAL DISCOVERY for user CENTRE AT THE BRITISH MUSEUM ......................................... 123 engagement with cultural heritage in museums and libraries 5.4.1 A venue for learning through discovery ......................................................................................... 124 5.4.2 Learning content and design approach .......................................................................................... 127 5.4.3 Modelling digital interaction for object-based learning ................................................................. 137 5.4.4 Shaping a culture of lifelong learning for young audiences ........................................................... 145 5.4.5 Case study conclusions and considerations for practice ................................................................ 150 5.5 CONCLUSIONS......................................................................................................................................... 151 6 Digital strategies and audience engagement: Best practices and recommendations ........................... 153 6.1 THE ROLE OF DIGITAL STRATEGIES ............................................................................................................... 154 6.2 KEY DIRECTIONS AND PRIORITIES ................................................................................................................. 156 6.3 DEFINING AND IMPLEMENTING DIGITAL STRATEGIES: RECOMMENDATIONS ......................................................... 162 6.4 CONCLUSIONS......................................................................................................................................... 165 7 Interactive Showcase ............................................................................................................................ 167 8 Conclusion ............................................................................................................................................ 171 9 Appendix .............................................................................................................................................. 175 9.1 ABBREVIATIONS ...................................................................................................................................... 175 9.2 REFERENCES ..........................................................................................................................................