University of Richmond UR Scholarship Repository Robins Case Network Robins School of Business 1-2015 Ryanair Holdings Nicole Blake Tran Jamie Perkinson Caron Sinnenberg Lionel Tarcia Jeffrey S. Harrison University of Richmond,
[email protected] Follow this and additional works at: http://scholarship.richmond.edu/robins-case-network Part of the Business Administration, Management, and Operations Commons, Finance and Financial Management Commons, Human Resources Management Commons, International Business Commons, Strategic Management Policy Commons, and the Tourism and Travel Commons Recommended Citation Tran, Nicole Blake Jamie Perkinson, Caron Sinnenberg, Lionel Tarica, and Jeffrey S. Harrison. Ryanair Holdings. Case Study. University of Richmond: Robins School of Business, 2015. This Case Study is brought to you for free and open access by the Robins School of Business at UR Scholarship Repository. It has been accepted for inclusion in Robins Case Network by an authorized administrator of UR Scholarship Repository. For more information, please contact
[email protected]. Ryanair Holdings January 2015 Written by Nicole Blake Tran, Jamie Perkinson, Caron Sinnenberg, Lionel Tarica, and Jeffrey S. Harrison at the Robins School of Business, University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case, contact Jeff Harrison at
[email protected]. In your message, state your name, affiliation and the intended use of the case. Permission for classroom use will be granted free of charge. Other cases are available at: http://robins.richmond.edu/centers/case-network.html “The customer is nearly always wrong” – Michael O’Leary, CEO of Ryanair (2012) Sitting on the stage of a popular late night Irish television show, Michael O’Leary, CEO of Ryanair since 1994, insolently defended his company against criticism.