ARTISTIC EXPRESSION TODAY: CAN ARTISTS USE the LANGUAGE of OUR CULTURE? MARK SABLEMAN* to Many of Us Who Came of Age in The
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Mattel V Walking Mountain Productions.Malted Barbie
FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT MATTEL INC., a Delaware Corporation, No. 01-56695 Plaintiff-Appellant, C.D. Cal. No. v. CV-99-08543- RSWL WALKING MOUNTAIN PRODUCTIONS, a California Business Entity; TOM N.D. Cal. No. FORSYTHE, an individual d/b/a CV-01-0091 Walking Mountain Productions, Misc. WHA Defendants-Appellees. MATTEL INC., a Delaware No. 01-57193 Corporation, Plaintiff-Appellee, C.D. Cal. No. CV-99-08543- v. RSWL WALKING MOUNTAIN PRODUCTIONS, N.D. Cal. No. a California Business Entity; TOM CV-01-0091 FORSYTHE, an individual d/b/a Misc. WHA Walking Mountain Productions, Defendants-Appellants. OPINION Appeal from the United States District Court for the Central District of California Ronald S.W. Lew, District Judge, Presiding and United States District Court for the Northern District of California William H. Alsup, District Judge, Presiding Argued and Submitted March 6, 2003—Pasadena, California 18165 18166 MATTEL INC. v. WALKING MOUNTAIN PRODUCTIONS Filed December 29, 2003 Before: Harry Pregerson and Sidney R. Thomas, Circuit Judges, and Louis F. Oberdorfer, Senior District Judge.* Opinion by Judge Pregerson *The Honorable Louis F. Oberdorfer, Senior Judge, United States Dis- trict Court for the District of Columbia, sitting by designation. 18170 MATTEL INC. v. WALKING MOUNTAIN PRODUCTIONS COUNSEL Adrian M. Pruetz (argued), Michael T. Zeller, Edith Ramirez and Enoch Liang, Quinn Emanuel Urquhart Oliver & Hedges, LLP, Los Angeles, California, for the plaintiff-appellant- cross-appellee. Annette L. Hurst (argued), Douglas A. Winthrop and Simon J. Frankel, Howard, Rice, Nemerovski, Canady, Falk & Rab- kin, APC, San Francisco, California, and Peter J. -
Who Is Really Protecting Barbie
University of Miami Law School Institutional Repository University of Miami Inter-American Law Review 7-1-2008 Who is really protecting Barbie: Goliath or the Silver Knight? A defense of Mattel's aggressive international attemps to protect its Barbie copyright and trademark Liz Somerstein Follow this and additional works at: http://repository.law.miami.edu/umialr Part of the Comparative and Foreign Law Commons, and the International Law Commons Recommended Citation Liz Somerstein, Who is really protecting Barbie: Goliath or the Silver Knight? A defense of Mattel's aggressive international attemps to protect its Barbie copyright and trademark, 39 U. Miami Inter-Am. L. Rev. 559 (2008) Available at: http://repository.law.miami.edu/umialr/vol39/iss3/7 This Comment is brought to you for free and open access by Institutional Repository. It has been accepted for inclusion in University of Miami Inter- American Law Review by an authorized administrator of Institutional Repository. For more information, please contact [email protected]. Who is really protecting Barbie: Goliath or the Silver Knight? A defense of Mattel's aggressive international attempts to protect its Barbie copyright and trademark Liz Somerstein* INTRODUCTION .............................................. 559 I. LEGAL REALISM: AN OVERVIEW ....................... 562 II. MATTEL'S AMERICAN BATTLE: MATTEL, INC. V. WALKING MOUNTAIN PRODUCTIONS ................... 563 A. The Walking Mountain case: Background ........ 565 B. The Walking Mountain Court's Analysis ......... 567 i. Purpose and character of use ................ 568 ii. Nature of the copyrighted work .............. 570 iii. Amount and substantiality of the portion u sed ......................................... 570 iv. Effect upon the potential market ............ 571 III. AT LOOK AT WALKING MOUNTAIN UNDER THE LEGAL REALIST LENS ....................................... -
Coca-Cola Vs. Obesity Visual Communication in CSR Advertising and Legitimacy Management
Coca-Cola vs. Obesity Visual Communication in CSR Advertising and Legitimacy Management International Business Communication Master's thesis Netta Nevalainen 2015 Department of Management Studies Aalto University School of Business Powered by TCPDF (www.tcpdf.org) Aalto University, P.O. BOX 11000, 00076 AALTO www.aalto.fi Abstract of master’s thesis Author Netta Nevalainen Title of thesis Coca-Cola vs. Obesity: Visual Communication in CSR Advertising and Legitimacy Management Degree Master of Science (Economics and Business Administration) Degree programme International Business Communication Thesis advisor(s) Eija Ventola Year of approval 2015 Number of pages 98 Language English Objective of the study This study aimed to analyze how the Coca-Cola Company, the leading beverage brand in the United States, used multimodality to legitimize its position in an anti-obesity advertisement named Coming Together, and how Center for Science in the Public Interest (CSPI), a public health advocate group, used a parody version of the same advertisement to illegitimate the company. The more specific focus was given on how the advertisement and the parody perceive legitimacy and in which ways they are building or questioning it. Methodology and the Analytical Framework The study utilized a theoretical framework combining legitimacy and CSR advertising theories. The framework considers legitimacy to be the ultimate goal of CSR, and indicates how legitimacy has an influence on what kind of responsibilities the companies should address. In addition, it focuses on advertising of corporate social initiatives, such as the Coming Together campaign, and discusses the different factors influencing on consumer scepticism. The data of the study, two videos, was analysed with the qualitative methods of systemic functional multimodal discourse analysis, since it enabled to reveal the socio-political connections of the videos instead of focusing only on their content. -
Beebe - Trademark Law: an Open-Source Casebook
Beebe - Trademark Law: An Open-Source Casebook III. Defenses to Trademark Infringement and Related Limitations on Trademark Rights ............................................................................................................................................................. 3 A. Descriptive Fair Use ............................................................................................................... 3 1. Descriptive Fair Use and Consumer Confusion ................................................ 3 KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc. .................... 4 2. The Three-Step Test for Descriptive Fair Use ................................................ 10 Dessert Beauty, Inc. v. Fox ................................................................................. 10 Sorensen v. WD-40 Company ........................................................................... 21 3. Further Examples of Descriptive Fair Use Analyses .................................... 27 International Stamp Art v. U.S. Postal Service ......................................... 27 Bell v. Harley Davidson Motor Co. .................................................................. 29 Fortune Dynamic, Inc. v. Victoria’s Secret.................................................. 30 B. Nominative Fair Use ........................................................................................................... 32 1. The Three-Step Test for Nominative Fair Use ................................................ 32 Toyota Motor Sales, -
Confusion Isn't Everything William Mcgeveran University of Minnesota Law School
Notre Dame Law Review Volume 89 | Issue 1 Article 6 11-2013 Confusion Isn't Everything William McGeveran University of Minnesota Law School Mark P. McKenna University of Notre Dame Law School Follow this and additional works at: http://scholarship.law.nd.edu/ndlr Part of the Intellectual Property Law Commons, and the Litigation Commons Recommended Citation 89 Notre Dame L. Rev. 253 This Article is brought to you for free and open access by the Notre Dame Law Review at NDLScholarship. It has been accepted for inclusion in Notre Dame Law Review by an authorized administrator of NDLScholarship. For more information, please contact [email protected]. \\jciprod01\productn\N\NDL\89-1\NDL106.txt unknown Seq: 1 25-NOV-13 9:31 CONFUSION ISN’T EVERYTHING† William McGeveran* and Mark P. McKenna** The typical shorthand justification for trademark rights centers on avoiding consumer con- fusion. But in truth, this encapsulation mistakes a method for a purpose: confusion merely serves as an indicator of the underlying problems that trademark law seeks to prevent. Other areas of law accept confusion or mistake of all kinds, intervening only when those errors lead to more serious harms. Likewise, every theory of trademark rights considers confusion troubling solely because it threatens more fundamental values such as fair competition or informative com- munication. In other words, when it comes to the deep purposes of trademark law, confusion isn’t everything. Yet trademark law’s structure now encourages courts to act otherwise, as if confusion itself were the ultimate evil with which trademark law is concerned and as if its optimal level were zero. -
Experiential Marketing As a Basis for Modern Communications with Consumers
International Review of Management and Marketing ISSN: 2146-4405 available at http: www.econjournals.com International Review of Management and Marketing, 2018, 8(5), 79-85. Experiential Marketing as a Basis for Modern Communications with Consumers Budovich Lidia Sergeevna* Department of Economics and Innovative Entrepreneurship, Faculty of Economics and Law, MIREA - Russian Technological University (RTU MIREA), Moscow, Russian Federation. *Email: [email protected] ABSTRACT Amid saturated markets and growing competition when consumer needs can be satisfied in many ways, not many products (services) have unique qualities demanded by the target segment, which would help them stand out against the background of numerous alternative products of competitors. Companies find a way out by applying the experiential marketing that focuses on consumers’ desire to entertain, fulfil their whims and enjoy. The term “experiential marketing” (see below the origin of the term and the characteristic of the approach) is derived from the word “empiricism” taken from the Greek word ‘empeiria’ [ἐ πειρία] meaning “experience”) according to which a sensual experience is a source of knowledge and all knowledge is based on experience. Its foundation is underpinned by the following strategic experiential modules (SEMs): Sense, Feel, Think, Act and Relate that are highlighted in accordance with M. Ponty’s Modular Theory of Mind and that represent different types of consumer experiences. Thus, the Feel SEM is a consumer’s emotionally coloured state that occurs as a response to the impact of marketing tools both before and after a purchase, and that manifests itself in the formation of the consumer’s emotional attitude to the advertised product or to the company as a whole. -
Annals of the University of Craiova, Series
Annals of the University of Craiova ANALELE UNIVERSITĂŢII DIN CRAIOVA ANNALES DE L’UNIVERSITÉ DE CRAIOVA ANNALS OF THE UNIVERSITY OF CRAIOVA SERIES: PHILOLOGY -ENGLISH- * YEAR XVIII, NO. 1-2, 2017 1 Annals of the University of Craiova ANNALS OF THE UNIVERSITY OF CRAIOVA 13, Al. I. Cuza ROMANIA We make exchanges with similar institutions in Romania and abroad ANALELE UNIVERSITĂŢII DIN CRAIOVA Str. Al. I. Cuza, nr. 13 ROMÂNIA Efectuăm schimburi cu instituţii similare din ţară şi din străinătate ANNALES DE L’UNIVERSITÉ DE CRAIOVA 13, Rue Al. I. Cuza ROUMANIE On fait des échanges des publications avec les institutions similaires du pays et de l’étranger EDITORS General editor: Aloisia Sorop, University of Craiova, Romania Assistant editor: Ana-Maria Trantescu, University of Craiova, Romania Editorial secretary: Diana Otat, University of Craiova, Romania Reviewers: Professor Sylvie Crinquand, University of Bourgogne, Dijon, France Associate Professor Patrick Murphy, Nord University, Norway Professor Mariana Neagu, “Dunarea de Jos” University of Galati, Romania Associate Professor Rick St. Peter, Northwestern State University, USA Associate Professor Melanie Shoffner, James Madison University, USA Dieter Wessels, Ruhr University Bochum, Germany Associate Professor Anne-Lise Wie, Nord University, Norway The authors are fully responsible for the originality of their papers and for the accuracy of their notes. 2 Issue coordinators: Associate Professor Florentina Anghel, PhD Associate Professor Madalina Cerban, PhD Senior Lecturer Claudia Pisoschi, PhD Senior Lecturer Mihai Cosoveanu, PhD CONTENTS FLORENTINA ANGHEL Past and Present in T.S.Eliot’s Avant-Garde Poetry ………………… 7 ARDA ARIKAN Characters as Animals in Dreiser’s Sister Carrie ....................... 16 SORIN CAZACU Culture Clash in Toni Morrison's Tar Baby ............................. -
The Terminator As Eraser: How Arnold Schwarzenegger Used the Right of Publicity to Terminate Non-Defamatory Political Speech, 45 Santa Clara L
Santa Clara Law Review Volume 45 | Number 3 Article 5 1-1-2005 The eT rminator as Eraser: How Arnold Schwarzenegger Used the Right of Publicity to Terminate Non-Defamatory Political Speech David S. Welkowtiz Tyler T. Ochoa Follow this and additional works at: http://digitalcommons.law.scu.edu/lawreview Part of the Law Commons Recommended Citation David S. Welkowtiz and Tyler T. Ochoa, Symposium, The Terminator as Eraser: How Arnold Schwarzenegger Used the Right of Publicity to Terminate Non-Defamatory Political Speech, 45 Santa Clara L. Rev. 651 (2005). Available at: http://digitalcommons.law.scu.edu/lawreview/vol45/iss3/5 This Symposium is brought to you for free and open access by the Journals at Santa Clara Law Digital Commons. It has been accepted for inclusion in Santa Clara Law Review by an authorized administrator of Santa Clara Law Digital Commons. For more information, please contact [email protected]. THE TERMINATOR AS ERASER: HOW ARNOLD SCHWARZENEGGER USED THE RIGHT OF PUBLICITY TO TERMINATE NON-DEFAMATORY POLITICAL SPEECH* David S. Welkowitz** and Tyler T. Ochoa*** I. INTRODUCTION While it is no longer unusual for a politician to have been a recent celebrity in the commercial world of entertainment,' the Schwarzenegger bobblehead case is one of the rare cases in which a politician has filed a lawsuit asserting a right of publicity claim.' However, the Schwarzenegger case and its * Copyright © 2005 by David S. Welkowitz and Tyler T. Ochoa. At the authors' request, parallel citations to the state reporters, when available, have been in- cluded. ** Professor, Center for Intellectual Property Law, Whittier Law School. -
Organizations in Greater Seattle
Seatt'p Public Library UTERATUWE FEB 1 55 1978 Special New Year Edition Section A & Tm^MS(DIEHFlf, A Welcome Visitor to Greater Seattle Jewish Homes for SI Years Volume LI No. 15 Seattle, Washington September 3, 1975 yv -n> urn nr po (vwm rr£j>o mi inn D n KmucDi Page 2A The Jewish Transcript September 3,1975 Around the town . SAMUEL COHEN, Mercer Island realtor, boasts he's one of the original readers of the Transcript since its founding back in 1924, and follows it closely for news of the community . SAMUEL AND ALTHEA STROUM received a warm letter of appreciation from UW Pres. John R Hogness and Dean George M. Beckmann of the College of Arts and Sciences for their fund grant which made possible the upcoming Samuel and Althea Stroum Visiting Lec tureship in Jewish Studies there, starting in the fall. Pres. Hogness stressed the program will provide "a happy blend of scholarly and artistic achievement." MRS ESTHER SOLOMON of Capetown, South Africa, was a recent visitor in Seattle where for the first time, she met members of her family, including her cousins, Mrs. Frank Jones, Mrs. Ceorge Mosler and David Clazer and their families. During her stay, she was entertained and toured the Greater Seattle area . Seattle Sephardic Youth Federation, those between the ages of 18 and 25, visited Israel last month on a three-week tour, and included members Shelly Adatto, Terry and Tommy Damm, Stanley and Jean Ann Lorber and Sherry Rind, the latter former REUNITED AT LAST-former Prisoners of Zion Lassal Kaminsky and Lev Yagman (with dark glasses), office manager for The Jewish Transcript, who returns to both sentenced to five years hard labour in the second Leningrad trial of 1971 arrived in Israel, where they UW this month to continue her studies for her Master's and had a tearful reunion with their wives and children who had been allowed to immigrate earlier. -
(PDF)655KB***The Transformative Use Doctrine and Fair Dealing In
832 Singapore Academy of Law Journal (2012) 24 SAcLJ THE TRANSFORMATIVE USE DOCTRINE AND FAIR DEALING IN SINGAPORE Understanding the “Purpose and Character” of Appropriation Art Generally a transformative work is one that imbues the original “with a further purpose or different character, altering the first with new expression, meaning, or message”. Given that the wording of the first statutory factor of fair dealing in section 35(2)(a) of the Singapore Copyright Act is identical to section 107 of the US Copyright Act, and that three other statutory factors are also similar, this article argues that the transformative use doctrine in US law is highly persuasive in the Singapore context. It further postulates that transformativeness not only occupies the core of the fair use/fair dealing doctrine but also reduces the importance of all other factors, such that the more transformative the new work, the less significant the other factors will be. It demonstrates through an examination of judicial decisions involving transformative use in contemporary art that a contextual transformation may be sufficient to qualify as a “change in purpose or character” that weighs in favour of fair use. Therefore when a transformation occurs through “repurposing” or “recharacterising”, as reasonably perceived by the audience to which the secondary work is directed, the first statutory factor of fair use/fair dealing, whether in the US or Singapore, should weigh in favour of the defendant secondary user. David TAN PhD (Melbourne), LLM (Harvard), LLB (Hons) BCom (Melbourne); Associate Professor, Faculty of Law, National University of Singapore. I. Introduction 1 The fair use defence has been described as the “most nebulous and unpredictable aspects” in copyright law.1 In the US, the affirmative 1 J Thomas McCarthy, The Rights of Publicity and Privacy (Thomson-West, 2nd Ed, 2000) at § 8:9. -
The Barbie Case
The Barbie® Case Introduction When on October 11, 2005, Neil B. Friedman was promoted from his position as head of the successful Fisher-Price® division to become the President of the combined operations of the merged Mattel® and Fisher-Price® units, he might have considered this promotion to be a daunting task to take on. At the start of this job as the President of the Mattel® Brands Division, the sales of Barbie®, Mattel®'s signature doll and profit engine, which account for an estimated 251 to 35%2 of Mattel®'s sales had fallen for seven straight quarters on a year-to-year basis.3 Barbie®'s global third-quarter sales in 2005 were down 18% from the previous year, and U.S. sales decreased 30%. This decrease in sales affected Mattel®'s overall performance as shares tumbled to their lowest point in four years. 4 The toy industry overall was struggling, with sales down 5.3% through the first nine months. U.S. retail sales of dolls fell 6% in that period, according to market researcher NPD Group. Analysts believe the slide will continue as more kids choose video games and digital-music players over action figures and board games.5 In addition, Friedman was confronted with an anti-Barbie climate with campaigns challenging Barbie®’s beauty ideal launched by The Body Shop and more recent ones by Dove® and Nike® as well as a tradition of Mattel losing legal battles time and again against artists who parodied Barbie®. 1 The Barbie® Case 1. History of Mattel, Inc. -
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!! # . !&/0 $ '//12 /345&%/0 06"32 /345&%/04 !"$%%& '& !"#$ $% ()* * * %#&%' '%#! '% '!%#(%' ) *() + (* * ,)( '% #)'%% *%)%% ! "!#$#%#%&'(- + , +- R Q P he BJP on Saturday R Talleged that the BJD is unnecessarily misleading peo- ple by opposing use of Hindi by the AIIMS, Bhubaneswar. “The order issued by the Mohanty, Prasanna Acharya, !" " P$% Ministry of Health and Amar Patnaik, Sarojini Q ' ( Family Welfare has not Hembram and Sasmit Patra " " asked to stop use of Odia. and MLAs Sarmishha Sethi " )*)* + " Doctors and nurses will and Susant Rout met the % " "( talk to patients in Odia. AIIMS Director and submit- No restriction has been ted a memorandum of the (,"-". t was a historic moment for ollowing a letter to made in this regard. State’s ruling party demanding * " L" IIndian Sports. With the Government of India and the FPresident Ram Nath Kovind The BJD is unnecessarily mis- day after an office circu- withdrawal of the office order. * L launch of Khelo India KIIT University. from Puri Sankaracharya leading people baselessly,” Alar of the All India “We are the first State to " University Games, India has The games will provide a Swami Nischalananda said senior BJP leader Institute of Medical Sciences be formed on a linguistic " " entered the league of coun- great platform to showcase Saraswati that there was a Kharabela Swain. (AIIMS), Bhubaneswar for basis; and we will not allow ) ( tries where sporting talent at the threat to the seer, his mutt and Swain alleged that the use of Hindi by its employees anybody sidelining our moth- * 0 ' % university games are organ- national level. the prominent visitors, the dis- BJD doesn’t want use of in official work sparked sharp er tongue, particularly by any ( ised at this level, said Prime “I welcome all of you to trict administration has swung English lessened.