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Crawford vs. Khan Marketing Cheat HASHTAGS FACEBOOK TWITTER YOUTUBE #CrawfordKhan Top Rank Boxing @trboxing Top Rank Boxing Terence “Bud” Crawford @terencecrawford Amir Khan @amirkingkhan 3 WEEKS OUT JHP Tip: Inform your staff about Crawford-Khan. Make sure they know you’ll be hosting a watch party on April 20. Focus: Crawford-Khan email campaigns. Use the image and subject lines below. Pound-for-pound king Terence Crawford puts his title on the line against British boxing royalty Amir Khan on April 20! Madison Square Garden opens its doors on April 20 for the welterweight world title! 2 WEEKS OUT JHP Tip: Download images and add a fight promotion section to your website. Focus: Facebook event. Use the image and information below. Make a Crawford vs. Khan event on Facebook. Invite your followers. Inform your staff and encourage them to invite their Facebook friends. Post any food or drink specials you’ll have during the event. Promote giveaways. 10 DAYS OUT JHP Tip: Make sure you’ve paid for Crawford-Khan. Once paid, your business will show up on the JHP bar finder. Focus: Pinned Social Media. Pin the images and posts below to the top of each platform. #CrawfordKhan will be LIVE on #CrawfordKhan will be LIVE on #CrawfordKhan will be LIVE on ESPN for an epic welterweight ESPN for an epic welterweight ESPN for an epic welterweight championship! You do not want championship! You do not want championship! You do not want to miss this event. Call us for to miss this event. Call us for to miss this event. Call us for more info. more info. more info. 7 DAYS OUT JHP Tip: Remember — The pay-per-view fights begin at 9 p.m. ET. Focus: Twitter. Use the post below. Join our #CrawfordKhan watch party Saturday, April 20. @terencecrawford and @amirkingkhan square off inside the ring LIVE on PPV. Watch party starts at 9 p.m. ET! 6 DAYS OUT JHP Tip: Don’t forget your Facebook event. Keep it updated and try to create conversation. Focus: Facebook and Twitter. Use the posts below. This Saturday, April 20 is This Saturday, April 20 is Less than one week to go until #CrawfordKhan. Come out #CrawfordKhan. Come out our #CrawfordKhan watch and enjoy the fights with us at and enjoy the fights with us at party! Don’t forget that we our watch party! our watch party! will be having food & drink specials all night! 5 DAYS OUT JHP Tip: Keep the momentum going on social media during fight week. Focus: Facebook and Twitter. Use the images and posts below. Make sure to get here early on Make sure to get here early The pay-per-view begins at 9 Saturday night. #CrawfordKhan on Saturday night. #Crawford- p.m. ET Saturday night! We starts at 9 p.m. ET. Khan starts at 9 p.m. ET. will have food & drink specials early! We are looking forward to another great night with our favorite fans. 4 DAYS OUT JHP Tip: Remind your customers that you will be hosting a Crawford-Khan watch party. Focus: Emails, Facebook and Twitter. Use the images and posts below. Email key messaging: History will be made on Saturday, April 20 when Terence Crawford meets Amir Khan on the PPV event under the Top Rank on ESPN banner. Live from Madison Square Garden, the world’s most famous arena, a global phenome- non meets perhaps the best pound-for-pound fighter in a welterweight championship! Pound-for-pound king Terence Pound-for-pound king @ter- “Bud” Crawford puts his WBO wel- encecrawford puts his WBO welter- terweight title on the line against weight title on the line against uni- unified junior welterweight champ fied junior welterweight @amirking- Amir Khan on Saturday, April 20! khan on Saturday, April 20! 3 DAYS OUT JHP Tip: With three days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter. Use the posts below. #CrawfordKhan is the event of the week- #CrawfordKhan is the event of the week- end, and our watch party will be the place to end, and our watch party will be the place to be. This is a historical fight that you don’t be. This is a historical fight that you don’t want to miss! Terence “Bud” Crawford and want to miss! @terencecrawford and Amir Khan square off on Saturday, April 20 @amirkingkhan square off on Saturday, April at 9 p.m. ET. 20 at 9 p.m. ET. 2 DAYS OUT JHP Tip: With two days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter, Instagram. Use the image and posts below. There are just 2 days left until There are just 2 days left until There are just 2 days left until Terence “Bud” Crawford and @terencecrawford and Terence Crawford and Amir Amir Khan meet for the WBO @amirkingkhan meet for the Khan meet for the WBO welter- welterweight championship! WBO welterweight champion- weight championship! #Craw- ship! fordKhan 1 DAY OUT JHP Tip: With one days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter. Use the posts below. Tomorrow night we will host a huge watch Tomorrow night we will host a huge watch party for #CrawfordKhan fans. Don’t miss party for #CrawfordKhan fans. Don’t miss out! Join us at 9 p.m. ET to start the night off out! Join us at 9 p.m. ET to start the night off for the pay-per-view! for the pay-per-view! MORNING OF JHP Tip: You have less than 24 hours to get the word out! Don’t be shy about continuing to post. Focus: Facebook, Twitter. Use the posts below. It’s #CrawfordKhan fight morn- It’s #CrawfordKhan fight #CrawfordKhan is tonight! ing! Don’t forget to join us to- morning! Don’t forget to join We can’t wait to see all of our night at 9 p.m. ET for a fun- us tonight at 9 p.m. ET for a favorite fans in the house! Call filled night of fights! fun-filled night of fights! us directly if you have any questions about the watch party. XXX-XXX-XXXX AFTERNOON OF JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook, Twitter. Use the posts below. #CrawfordKhan PPV starts at 9 p.m. ET, but #CrawfordKhan PPV starts at 9 p.m. ET, but start your night off early with us. Come in & start your night off early with us. Come in & find a spot before crowd begins to form! find a spot before crowd begins to form! EVENING OF JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook, Twitter. Use the posts below. Our watch party is starting with the under- Our watch party is starting with the under- card fights for #CrawfordKhan. Get here card fights for #CrawfordKhan. Get here before 9 p.m. ET! before 9 p.m. ET! * Use your Snapchat and Instagram stories to show UFC fans following you that your bar is packed on fight night by scanning the crowd. POST EVENT JHP Tip: Start prepping for your next event. Focus: Facebook, Twitter, Instagram. Use your photos from Crawford-Khan and use #JHPCrawfordKhan. #JHPCrawfordKhan #Craw- #JHPCrawfordKhan #Crawford- #JHPCrawfordKhan #Crawford- fordKhan was a great suc- Khan was a great success! We Khan was a great success! We cess! We are already looking are already looking forward to are already looking forward to forward to the next PPV! the next PPV! the next PPV! *Use your bar photo here* *Use your bar photo here* *Use your bar photo here* .
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