Power Play Sport, the Media and Popular Culture Raymond Boyle and Richard Haynes

textbook Second Edition Power Play Sport, the Media and Popular Culture Raymond Boyle and Richard Haynes June 2009 Pb ◦ 978 0 7486 3593 1 ◦ £19.99 224pp ◦ 234 x 156 mm Hb ◦ 978 0 7486 3592 4 ◦ £60.00 First edition published by Pearson Education New edition of a key textbook in the growing field of media sport Description The Authors The fully revised and updated version of this classic text examines the Raymond Boyle is Senior link between three key obsessions of the 21st century: the media, sport Lecturer in the Centre for and popular culture. Cultural Policy Research at the University of Glasgow. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing’s Amir Richard Haynes is Senior Khan and cycling’s Victoria Pendleton, the authors explore a wide range Lecturer and Director of Stirling of sports, as well as issues including nationalism, gender, race, political Media Research Institute, economy and the changing patterns of media sport consumption. University of Stirling. For those interested in media and sport the second edition combines new Readership and original material with an overview of the developing field of media Media and Cultural Studies sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. Undergraduate and It traces the historical evolution of the relationship between sport and the postgraduate students of Media media and examines the complex business relationships that have grown and Cultural Studies, Journalism up around television, sponsors and sport. and Sports Studies as well academic researchers in the Covers the following topics: field. • the history of media in sport • television, sport and sponsorship • why sport matters to television • sports stars • sports journalism • fans and the audience • sport in the digital media economy Selling Points • First edition (published by Pearson in 2000) has sold around 3000 copies • Examines the link between three modern obsessions: the media, sport and popular culture • Second edition is revised throughout: all chapters are updated to reflect last amended date: 13/12/2008 changes in the field textbook Power Play Sport, the Media and Popular Culture Raymond Boyle and Richard Haynes ‘An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of twentieth-century popular culture.’ European Journal of Communication ‘Excellent, well written and informative… of interest and use to a wide constituency.’ Times Higher Education Supplement New material in the second edition: • sponsorship and the 2007 Rugby World Cup and Beijing Olympics • the changing role of sport, media and national identity in a devolved UK • Amir Khan and representations of race • Victoria Pendleton and representing women in media sport. Table of Contents 1. Sport, Media and Popular culture: Questions of Theory 2. All our Yesterdays: A History of Media sport 3. A Sporting triangle: Television, sport and sponsorship 4. Power Game: Why sport Matters to Television 5. Who Wants to Be A Millionaire? Media Sport and Stardom 6. The Race Game: Media, sport, Race and Ethnicity 7. For Men who Play to win 8. Games Across frontiers 10. Consuming Sport 11. New Media sport Courses Sport and Media Leeds Metropolitan University History of Media Chelsea School, Brighton University Television and Sport University of Bedfordshire Sport and Sponorship Liverpool University Media Representations South Bank University Media Production Westminster University Media Consumption Cardiff University Sports Studies Warwick University (module on Sport, Politics and Sociology of Sport Society) Journalism Studies. Re. International market: These courses are most often taught at: Analysis of television sport including coverage of Loughborough University Beijing Olympic Games University of Stirling Analysis of North American sport stars including University of Glasgow Arnold Palmer, Michael Jordon and Tiger Woods. Leicester University Analysis of global sponsorship deals including Indian Durham University Premier League cricket and F1. Oxford Brookes University Birkbeck College, University of London 22 George Square, Edinburgh, EH8 9LF tel: +44 (0)131 650 4218, fax: +44 (0)131 662 0053 email: [email protected], website: www.euppublishing.com last amended date: 13/12/2008.

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