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AN ECONOMIC RE POR T ON THE SCREEN-BA S E D PR ODUCTION INDUSTR Y IN CA N A D A PROFILE 2010 AN ECONOMIC RE POR T ON THE SCREEN-BA S E D PR ODUCTION INDUSTR Y IN CA N A D A PROFILE 2010 Produced by the CMPA and the APFTQ, in conjunction with the Department of Canadian Heritage. Production facts and figures prepared by Nordicity Group Ltd. 7KHUHSRUWLVSXEOLVKHGE\WKH&DQDGLDQ0HGLD3URGXFWLRQ$VVRFLDWLRQ IRUPHUO\WKH&DQDGLDQ)LOP DQG7HOHYLVLRQ3URGXFWLRQ$VVRFLDWLRQ ,WLVWKHUHVXOWRIDFROODERUDWLRQZLWKO·$VVRFLDWLRQGHV SURGXFWHXUVGHÀOPVHWGHWpOpYLVLRQGX4XpEHFDQGWKH'HSDUWPHQWRI&DQDGLDQ+HULWDJH Ottawa Vancouver APFTQ 151 Slater Street, Suite 902 736 Granville Street, Suite 600 1450 City Councillors, Suite 1030 Ottawa, ON K1P 5H3 Vancouver, BC V6Z 1G3 Montréal, QC H3A 2E6 Tel: 1-800-656-7440 (Canada only)/ Tel: 1-866-390-7639 (Canada only)/ Tel: 514-397-8600 613-233-1444 604-682-8619 Fax: 514-392-0232 Fax: 613-233-0073 Fax: 604-684-9294 Email: [email protected] Email: [email protected] Email: [email protected] www.apftq.qc.ca www.cmpa.ca At the CMPA: At the APFTQ: Toronto Susanne Vaas 160 John Street, 5th Floor Vice-president, Business Affairs & Claire Samson Toronto, ON M5V 2E5 Recording Secretary President and CEO Tel: 1-800-267-8208 (Canada only)/ Patrick Boie 416-304-0280 Fax: 416-304-0499 Director of Communications Email: [email protected] At the Department of Canadian Heritage: Nordicity Group Ltd. Department of Canadian Heritage Lynn Foran Peter Lyman, Senior Partner 15 Eddy Street Manager, Dustin Chodorowicz, Partner Gatineau, QC K1A 0M5 Film and Video Policy and Programs Kurt Eby, Manager Tel: 1-866-811-0055/ 819-997-0055 Vincent Fecteau TTY/TDD: 819-997-3123 Nordicity (www.nordicity.com) is a leading Senior Research Analyst international consulting firm specializing Email: [email protected] Research and Analysis, in economic and financial analysis, business www.canadianheritage.gc.ca Cultural Industries strategy solutions, and public policy and regulatory affairs. The principals, consul- tants and associates of Nordicity collec- The Department of Canadian Heritage contributed to the funding of this report. tively form a powerful “analytical engine” Its content represents the opinions of the authors and does not necessarily and a network of relationships that offer represent the policies or the views of the Department of Canadian Heritage clients a wide range of solutions. or of the Government of Canada. 2 | 3URÀOH CONTENTS 1. At a Glance: Film and Television Production in Canada 4 3. Foreign Location and Service Production . 78 Volume of Production. 6 Volume. 79 Employment and GDP . 7 Employment and GDP . 81 Export Value . 9 Provinces and Territories . 82 Provinces and Territories . 11 Types. 83 Country . 84 2. Canadian Production . 14 Total Canadian Production . 15 4. Broadcaster In-House Production . 85 Volume . 15 Volume. 86 Employment and GDP . 16 Segments . 87 Language . 17 Employment and GDP . 88 Genres. 17 Provinces and Territories . 89 Animation . 26 Provinces and Territories . 28 5. Digital Media Production . 90 Financing . 29 Revenues . 91 Treaty Co-production . 30 Digital Media Activities . 92 Television Production . 32 Primary Distribution Platforms . 93 Volume . 33 Intellectual Property Ownership . 94 Employment . 34 Sales Channels and Markets . 94 Types . 35 Exports. 96 Genres. 36 Multi-Platform Distribution . 96 Budgets . 38 Canadians’ Use of Alternative Digital Platforms . 99 Language . 40 Canadian Content Points . 42 Notes on Methodology. 100 Provinces and Territories . 43 Financing . 44 Broadcaster Licence Fees . 47 Broadcaster Spending . 47 Canadian Television Fund. 51 Treaty Co-Production . 53 Audiences . 56 Theatrical Production. 59 Volume . 60 Employment . 61 Language . 62 Genres. 63 Budgets . 64 Provinces and Territories . 66 Financing . 67 Canada Feature Film Fund . 68 Treaty Co-Production . 70 National Box Office Trends . 71 Box Office by Linguistic Market . 73 Top Films by Language of Presentation . 74 Home Video and Television Market Share . 75 3URÀOH | 3 $7 $ */$ 1 & (), / 0 $ 1 ' 7(/(9, 6 , 21352' 8 &7,21, 1&$ 1 $'$ 1. AT A GLANCE: FILM AND TELEVISION PRODUCTION IN CANADA 7KHÀOPDQGWHOHYLVLRQSURGXFWLRQLQGXVWU\LQ&DQDGDLVDPDMRUVRXUFHRIHFRQRPLFDFWLYLW\DQGMREV IRU&DQDGLDQVULJKWDFURVVWKHFRXQWU\7KHLQGXVWU\LVFRPSULVHGRIWKUHHNH\VHFWRUV 1. The Canadian Production sector is the largest of the three key sectors. It can be further subdivided into two sub-sectors: Television Production and Theatrical Production. Canadian Production is comprised of television programs and films made largely by independent production companies, although it also includes television programs made by production companies affiliated with Canadian broadcasters. All of the television programs and films in the Canadian Production sector are certified as Canadian content by the Canadian Audio-Visual Certification Office (CAVCO) or the Canadian Radio-television and Telecommunications Commission (CRTC). 2. The Foreign Location and Service Production sector is the second-largest segment and is largely comprised of feature films and television programs filmed in Canada by foreign producers or by Canadian service producers on behalf of foreign producers. The majority of foreign location and service production is made by producers based in the United States; however, approximately 10% to 15% of the production activity in this sector is made by Canadian producers. 3. The Broadcaster In-House Production sector includes television programs made by Canadian television broadcasters in their own facilities, and is comprised primarily of news, sports and current affairs programming. Film and Television Production in Canada Canadian Production OKNNKQPU OKNNKQPU Source: Estimates based on data collected from CAVCO, CRTC, CBC/Radio-Canada and Source: Estimates based on data collected from CAVCO and CRTC. the Association of Provincial Funding Agencies. • $4.9 billion in production volume • $2.3 billion in production volume • 1% increase in production volume • 1% increase in volume • $1.7 billion in export value • $2 billion in television production • 117,200 jobs • $308 million in theatrical film production • 523 television series • 132 television movies (including movies-of-the-week [MOWs] and feature-length television programs) • 41 mini-series • 74 theatrical feature films produced • 54,700 jobs 4 | 3URÀOH $7 $ */$ 1 & (), / 0 $ 1 ' 7(/(9, 6 , 21352' 8 &7,21, 1&$ 1 $'$ Foreign Location and Service Production Broadcaster In-house Production OKNNKQPU OKNNKQPU Source: Association of Provincial Funding Agencies and the Department of Canadian Source: Estimates based on data$TQCFECUVKPI[GCTGPFKPI from CRTC and CBC/Radio-Canada. Heritage. • $1.51 billion in production volume • $1.13 billion in production volume • 4% increase in production volume • 5% decrease in volume • 53 theatrical feature films • $641 million in conventional television expenditures • 61 television series • $476 million in specialty and pay television expenditures • 67 MOWs, mini-series, pilots and • 26,600 jobs other types of television programs • 35,900 jobs CANADIAN FILM AND TELEVISION MARKET • Population of Canada (2010): 34.1 million1 • Percentage of households subscribing to multi-channel 2 • Per-capita volume of film and television production television programming services (2009): 90% in Canada (2009/10): $144 • Number of subscribers to multi-channel television 2 • Number of private households (2006): 12.4 million1 programming services (2009)*: 11.3 million - Cable-television and IPTV subscribers*: 8.5 million2 • Number of movie-theatre screens in Canada (2008): 2,7391 - Direct-to-home satellite (DTH) and multipoint distribution 2 • Number of paid theatre admissions in Canada (2008): systems (MDS) subscribers: 2.8 million 106.4 million1 • Digital television subscribers (multi-channel services only) 3 • Number of television services available in Canada (September 2009): 7.6 million (December 2009): 7042 • Digital television penetration rate among multi-channel 2 - Canadian television services: 512 households (September 2009): 69%3 - Non-Canadian television services: 1922 Sources: 1. Statistics Canada, 2. CRTC, 3. Mediastats. * Includes an estimate of subscribers to broadcasting distribution undertakings that did not report financial and operating data to the CRTC in 2009. This estimate is not included in the statistics for cable/IPTV and DTH. 3URÀOH | 5 $7 $ */$ 1 & (), / 0 $ 1 ' 7(/(9, 6 , 21352' 8 &7,21, 1&$ 1 $'$ VOLUME OF PRODUCTION A!er climbing to an all-time high of almost $5.2 billion in 2007/08, "lm and television production in Canada dropped in 2008/09 before rebounding slightly in 2009/10. In 2008/09, "lm and television production in Canada decreased to just under $4.9 billion. In 2009/10, the total volume of production climbed back over $4.9 billion – 5% below the peak reached in 2007/08. Overall, the total volume of film and television production in Canada increased by $29 million, or 0.6%, between 2008/09 and 2009/10. #e increase in total production volume can be attributed back to the Canadian theatrical sub-sector and the Foreign Location and Service Production (FLS) sector. Production volume in the Canadian theatrical sub-sector was up by $91 million due to a higher number of high-budget English-language feature "lms. A higher level of feature "lm production in British Columbia and more television series produc- tion in Ontario and Quebec allowed overall FLS production to edge