The Story of Ljubljana
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THE STORY OF LJUBLJANA CASE STUDY #5 In the last 14 years, Ljubljana has seen a tenfold increase in separate col- lection, reducing the ammount of waste sent for disposal by 95% while keeping the costs among the lowest in Europe. How did Ljubljana manage to be EU best performing capital? Case study 1 FIRST STEPS Snaga is the public company that pro- able waste (kitchen and garden waste) at the vides waste management in Ljublja- doorstep for all households. na and ten suburban municipalities (395.328 residents). Thanks to clearly set » 100 % publicly held goals and persistence in implementation » Provides the service for 11 municipalities of established measures, Snaga today » 600 employees manages to separately collect 68% of the municipal solid waste and generate only 115 kg of residual waste (waste that GOAL #1: DOOR-TO-DOOR is neither recycled nor composted) per COLLECTION capita per year. Ljubljana is committed to halving the amount of residuals and In 2012 Snaga started collecting paper and increasing separate collection to 78% by packaging door-to-door, with the same system 2025. as it started collecting biodegradable waste 6 years before. They first tested the model in The current waste management system in Lju- 2011 in Brezovica - one of the smaller subur- bljana was developed when Slovenia became ban municipalities. The system was highly ef- a member of European Union in 2004. At the fective: within months packaging recycling in- time, the national municipal waste manage- creased more than three times while residuals ment plan included separate collection, re- fell by 29%. After this successful test, Snaga gional mechanical biological treatment plants decided to implement the model in Ljubljana (MBT) plants, and two large-scale incineration and all suburban municipalities.. plants. However, the construction of these two incin- erators has not yet started. In 2005, plans to » Snaga operates build the first one in Kidricevo failed due to » Square km: 981,8 the strong opposition of local residents. The » Municipalities: 11 second one was announced in 2012 by the » Inhabitants: 395,328 city of Ljubljana with the intention to build the » Waste generation: 98,534 tn/year burner as a part of the urban heating system. » Separate waste collection (2018): 68% Meanwhile, Snaga was sharply increasing the » Residual waste per person/year: 115 kg separate collection rate in the city as Ljubljana committed to zero waste goals which made in- vestment in incineration redundant. In 2002, the city began with separate collection of paper, cardboard, glass, other packaging col- lected in a form of so-called “eco islands” while the remaining mixed waste (residual waste) has been collected through a door-to-door system. In 2006 Snaga started to change the system and started collecting also biodegrad- GOAL #2: REDUCED FREQUENCY OF WASTE COLLECTION After Ljubljana successfully introduced door- frequency and further strengthened communi- to-door collection in 2013, Snaga lowered the cation about the reasons for the change. As part frequency of collection for residual waste while of their strategy, Snaga organized a field trip for keeping the collection of recyclables and com- the media to see themselves that containers for postables the same. For areas with low-den- residuals were full of recyclables. After taking sity population (predominantly single-family out the recyclables, the residual waste that ac- housing) one collection round every other week tually belonged in that bin was a lot less than was introduced at first, but it was soon changed what people thought. As a result of this exercise, to one collection round every three weeks. In local and national media changed their mind and densely populated areas (mainly multi-apart- joined Snaga in asking the citizens to better sort ment buildings) residuals were collected weekly their waste. Quantities of separately collected whereas compostables and recyclables were fractions continued growing, and by November collected several times per week. 2013 the separate collection rate reached 55% and continued to rise up to 68% (2018). This fully meets the key operational principles of intensive kerbside collection, i.e. if recyclables At the same time, average monthly waste man- and compostables are collected more often than agement costs for households had fallen, reach- residuals, citizens who don’t want their waste ing 8,20 € in 2018. The costs for households in sitting around have an incentive to separate it Ljubljana are among the lowest in Slovenia. at home. The average yearly cost across the country is 150 €/year, compared to less than 100 € in Despite intensive communications campaigns Ljubljana. carried out by Snaga before and during the in- troduction of the new scheme, at the beginning users in areas with low separate collection rates opposed the reduced frequency for residual waste. Containers with residuals were packed full with waste. But in the face of the pressure from residents and media, Snaga insisted on reduced collection Door-to-door collection. Brown for biowaste & black for residuals. Eco island: Blue for paper, yellow for other packaging, green for glass. GOAL #3: COMMUNICATION FOCUSED ON PREVENTION AND REUSE n 2013 Snaga also shifted its communication environment and our wallets. With the help strategy and redefined its activities, goals and of a “recycled” song “Letiva (Let’s fly)”, a responsibilities. They decided to move their video manifesto, posters, container stick- key efforts away from awareness-raising on ers, events and workshops in district com- separate collection, and towards encouraging munities and the Re-use Centre, and with citizens to reduce the amount of waste they online, social and educational activities, produce, promoting reduction, reuse and re- Snaga reached outstanding resuls, Indeed, sponsible consumption. The company launched the statistics show that in the RE-use Cen- the campaign ‘Get used to reusing’ which was tre in mid- 2014, 75 items per day changed later expanded to the national level in coopera- the owner while in 2018 this number rised tion with the Chamber of Commerce. Snaga also to 150. focused on food waste, and ways that citizens can be more responsible about the amount of • “Raise your voice against food waste“ is food they buy and throw away. The media, lo- a campaign focused on food waste to rise cal NGOs, and food service providers joined this awarness about about the amount of food work. they buy and throw away by citizens. Towards the end of 2013, the first reuse center • Kabiné Serinjon is an inspiring project in Ljubljana opened its doors. Surveys show that based on collaborative consumption that thanks to these efforts almost 70% of residents promotes ethical practices in the fashion make sure that their products are being reused industry, encourages a responsible ap- when they don’t need them anymore, almost proach to our consumer habits while sup- 200 items are sold everyday. porting local designers. It allows people to book clothes and accessories through a Since user satisfaction is based on quality ser- free app. All the avaiable items are either vice and communication, Snaga manages three vintage or made by Slovenian designers. web pages and uses social media (Facebook). One of those web pages (www.mojiodpadki.si) is addressed to their users, allowing them to have information on consumption and to communi- cate with the company. Users may set up a free SMS reminder of the waste collection schedule, monitor collection costs and update their ser- vices. Examples of initiatives that have been run by Snaga over the last 14 years include: • “Get used to reuse”: a socially respon- sible initiative to encourage reusing and consuming while respecting ourselves, the RESULTS In 14 years, the quantity of recovered materials The current collection system includes eight in Ljubljana increased from 16 kg per person in collection centres, where residents and other 2004 to 220 kg per person in 2018. By 2018, the users may bring waste which is not or cannot average resident produced just 358 kg of waste, be collected at the kerb (door-to-door) and sort 68% of which was recycled, composed or else- it into different categories: hazardous waste, how recovered. This means that the amount metals, plastic, waste electronic and electric of waste being sent to landfill decreased by equipment, garden waste, construction waste, 95% until 2018, and total waste generation de- car tires, wood and wooden products, bulky creased by 15%. This reduction is even more waste, clothes and textiles. remarkable when considering that Ljubljana al- ready generated relatively low amount of waste Apart from collection centres, residents may for European standards, being its generation of also request the collection of bulky waste at 2018 a 31% less than the EU average (486kg per their door once a year. Bulky waste is sorted person). and separated into specific materials, and then mostly recycled. Households may bring haz- A key ingredient for Ljubljana’s successful ardous waste, smaller electronic equipment or results was the introduction of door-to-door home appliances twice a year to a specialised collection, especially of biodegradable waste, mobile unit that circulates the city according to which was the largest contribution to the sharp a predefined schedule. increase in recycling rates. As separate collec- tion grew, the amount of residuals constantly declined. The scheme was backed up by Sna- ga’s well-managed communications which had the population follow their goals and decisions, despite resistance early on. Quantity of Residual Waste (in tonnes) THE BIG CHALLENGE: ZERO WASTE OR INCINERATION As already specified, in 2012 Ljubljana an- and to fully scrap the plans for incineration. In nounced plans to build a municipal solid waste September 2014, the adoption of the Zero Waste incinerator. By then the city was already recy- strategy by Ljubljana (and 3 other pilot munic- cling 45% of the waste, but the available landfill ipalities) was publicly announced at the Low space was quickly filling up.