Education Excellence and Innovation Management through Vision 2020 Strategy Map for Protection of the Biosphere Reserve of the Iberian Meseta João P. TEIXEIRA Research Centre in Digitalization and Intelligent Robotics, Applied Management Research Unit - Instituto Politécnico de Bragança, Bragança, Portugal
[email protected] Joaquín ROMANO Universidad de Valladolid, Valladolid, España
[email protected] Emilio CHINARRO Universidad de Valladolid, Valladolid, España
[email protected] Paula O. FERNANDES Applied Management Research Unit - Instituto Politécnico de Bragança, Bragança, Portugal,
[email protected] Abstract UNESCO considered the cross-border region of the Iberian Plateau in 2015. In 2017, the project entitled "Iberian Landscape - Network of Rural Landscapes on the Border of the Douro: A Strategic Map of the Iberian Plateau" was approved by the POCTEP program of INTERREG. One of the project's actions is to develop a strategic map for this region. This paper presents the strategic map developed based on a set of challenges and a strategic vision for the region. This map was formalized in 4 strategic objectives, each one with its lines of action and a set of specific actions that support them. Keywords : Sustainable Tourism; Cross-border Territories; Iberian Landscape; Rural Scenario; Local Economy. Introduction The cross-border natural reserve Meseta Ibérica, located at the border line between Spain and Portugal, as shown in Fig. 1, was declared by UNESCO as part of the biosphere reserve network, on 10 June 2015. The Iberian Meseta became so the first UNESCO reserve being managed by a European Grouping of Territorial Cooperation ZASNET, and the 15th transboundary Biosphere Reserve, out of 630 all over the world.