IMPACT REPORT July 1, 2018 – June 30, 2019
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2019 IMPACT REPORT July 1, 2018 – June 30, 2019 CAPRADIO IMPACT REPORT 2019 | 1 COMMUNITY CULTURE YOUR LIFELINE TO AN EVOLVING STATE NATION WORLD Artwork by Jennifer Halm 2 | CAPRADIO IMPACT REPORT 2019 CAPRADIO IMPACT REPORT 2019 | 3 To provide a trusted and OUR MISSION indispensable source of information, music and entertainment, while strengthening the civic and cultural life of the communities we serve. Our vision is to be the most OUR VISION valued, vital and vibrant service. One that inspires people to look at the world from multiple perspectives and capitalizes on emerging opportunities to serve our audience and engage our communities. 1 | CAPRADIO IMPACT REPORT 2019 CAPRADIO IMPACT REPORT 2019 | 2 TOGETHER WE ARE In our 40th year, CapRadio made a major announcement about our future, PUBLIC RADIO revealing that we are in the midst of planning a move to downtown Sacramento. “This state-of-the-art headquarters will soon be a destination that will add vitality to our city’s heart,” said Sacramento City Councilmember Steve Hansen. “As a CapRadio member, I’m elated to see the station put roots in our central city, As the listener-supported, NPR-member station serving California’s Capital which is at the crossroads of state and local news. Public radio continues to Region, Central Valley and Sierra Nevada, CapRadio is focused on discovering be the cornerstone of an informed public, and this new headquarters will be a and sharing insights and perspectives that enable our communities to navigate beacon of civic engagement for the community.” life with confidence. To meet this commitment, we rely on the generosity of people who believe that public radio is a cause worth supporting — for current As we progress through our 40th year, we find ourselves poised to expand and future generations. and evolve the news, music and events that have become the cornerstones of our communities — all because of your ongoing support and appreciation of Reflecting on the past year — and the historic milestone of serving our CapRadio. As we look forward, we are both grateful and humbled at being in members and the public for 40 years — we have come so far since our first a position to play such an important role in our communities, and we plan to broadcast on April 2, 1979. Now, as an anchor organization for this region, continue serving you many years into the future. we take pride in serving our audiences by creating meaningful interactions wherever they are, however they want to engage with us. Through broadcast radio, live streaming, podcasts, digital communities, live experiences and more, we play a central role in our communities by providing a sense of place and connection. Last year, we continued to discover and tell in-depth, regional stories that resonate with our audiences, including coverage of the midterm elections, Camp Fire, Stephon Clark police shooting, state’s uninsured in the Uncovered RICK EYTCHESON California series, and homelessness and housing crisis. We also launched the environmental podcast YosemiteLand, which examines the impact of tourism on President and General Manager the national park, and healthcare podcast Rural Suicide, which explores the high rate of suicide in Amador County and how residents are trying to address it. 3 | CAPRADIO IMPACT REPORT 2019 CAPRADIO IMPACT REPORT 2019 | 4 AUDITED FINANCIALS Sources of Support* JUNE 30, 2019 Individual Support $6,124,690 Grants $1,557,096 Corporate Support $3,097,973 Other Gifts $3,645,579 Statement of Financial Position $3,460,382 $11,139,093 CURRENT ASSETS TOTAL ASSETS Expense Allocations* $8,217,160 Programming $7,284,794 NET ASSETS Marketing $1,150,924 $1,681,649 $2,921,933 Development $1,848,743 CURRENT LIABILITIES TOTAL LIABILITIES General & Administration $1,380,029 *Excluding in-kind contributions 5 | CAPRADIO IMPACT REPORT 2019 CAPRADIO IMPACT REPORT 2019 | 6 5-Year Revenue & Expenses Trend 5-Year Membership Trend 16 Million 37,000 70% 36,000 65% 14 Million 60% 35,000 55% 34,000 12 Million 50% 33,000 45% 32,000 10 Million 40% 31,000 35% 8 Million 30,000 30% 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 Revenue All Members Expenses Percentage of Members Giving Monthly 7 | CAPRADIO IMPACT REPORT 2019 CAPRADIO IMPACT REPORT 2019 | 8 MAJOR SUPPORTERS BENEFACTORS PRODUCER’S James L. and ANNOUNCER’S Pamela M. Henderson CIRCLE CIRCLE Marilyn E. McCurdy CIRCLE and Peter M. Barry $20,000+ $5,000+ Tom and Carol McGurk $2,500+ Ijaz S. Jamall, Ph.D. Richard and Kate Kenny Ann Bailey Lura Meyer Glenn Bisquera Dennis Kemmerer Joyce S. Ratner Linda Brandenburger Carl A. and Ruth G. Blank and Chris James W. Kirstein Susan E. Miller Spanos Earthbound Alan J. and Madeline A. Clement J. Kong Expeditions Inc. Brattesani David and Laurie James E. Burton Patricia Marsh-Levin Jenna Clemens Richardson Susan C. Caldwell PRESIDENT’S Theodore H. and Darell J. Schregardus CIRCLE Richard and Maisie Sheila Cardno and Kim Kathleen McCade Conrad Ian P. Simmons Silvers $10,000+ Malcolm M. McHenry, James W. Moor Donald Dorfman Buzz and Jan Howard Dickstein and M.D. Wiesenfeld Jeannine English Diane K. Plumlee and Soyla Fernandez Jeanne M. Oster Richard A. Droese Michael van den Akker William H. Green, M.D. Jeff B. Yee and Douglas Hodell Susan K. Edling United Way California Steven V. Gregorich, Propp, Christensen, Raymond Porter Caniglia LLP Capital Region Ed. D. and Lari Stefan Mary C. Fallon and James R. and Lance Berquist John and Lynn Hancock Laura C. Putnam Marcine Friedman Lois A. Hoeffel Robert A. and Shirley E. Hazel J. Gordon Rosenberg Nancy Lawrence Tim S. Hallinan, M.A. Andy Rumer Susan McClatchy Eileen M. Heaser John Schafer, M.D. 9 | CAPRADIO IMPACT REPORT 2019 CAPRADIO IMPACT REPORT 2019 | 10 PRODUCER’S CIRCLE MEMBER TOWER CIRCLE MEMBER CARL AND SUE MILLER DRS. JOHN AND LOIS CROWE Carl and Sue Miller, married for 53 years, share a Shankar Family TOWER CIRCLE In the early to mid-1970s, John and Lois Crowe put mutual devotion to their synagogue, years of nurturing Charitable Fund $1,500+ hours upon hours into research in a lab at UC Davis. neighborhood triplet kids and a longstanding infatuation During this time, the only public radio they had was a Thomas and Hedda with the Chicago Cubs. Weaving through those years, in Ruth Alexander nascent KQED in San Francisco, and their colleague Smithson the background, has been a radio tuned to a Ezra A. and Beulah had to hold a radio up and out towards the Bay Area to public radio station. Martha C. Stiles Amsterdam get a signal. Once CapRadio came to Sacramento, they celebrated “No more relying on the wind!” On CapRadio’s very first day on-air, April 2,1979, Carl Walter J. and Ann Jeff and Lisa A. Bader tuned in from his desk at work, the California Department Cassidy Stone They have been dedicated listeners and donors in the Paul N. and Constance of Social Services, absorbing hours of classical pieces. decades since. What’s different today from those early Melody P. Tate Theone Batterson Later, when the station started broadcasting jazz, he days of public broadcasting is how they consume news enjoyed that, too. Eventually, the addition of a news Steven B. Tokevich Robert L. and Susan N. and music programming, now expanding their listening station rounded out his listening. Tony Tsai, M.D. and Benedetti habits to include streaming. Above all, it’s the news Julie L. Steiner, M.D. Richard and Lynn L. coverage that keeps the couple listening every day. What I love about public radio is you get Bergquist long-form news that might take five or Timothy and Susan Nowhere else do you get a half-hour Wilson Norma D. Brink six minutes to cover in the context of the interview with newsworthy figures,” greater community or nation. It has more Brian J. Witt and Vivian Teresa D. Brown John said. “It’s even-handed, with Long meaning than one independent event.” Stephanie K. Brown, thoughtful and insightful analysis of the Roger Young and M.D. issues of our day.” Sharon Ball Sue has also faithfully listened since CapRadio’s first Daniel Brunner day, enjoying its classical music. CapRadio’s classical Jay L.M. and Carri And there’s the emotional attachment to certain public Nicholas F. and Debra programming is reminiscent of her rich childhood Cummings Ziegler radio voices that have made an impression on the L. Burnett experience at the Chicago Symphony, where the Crowes, as well. John can effortlessly tick off the names Combined Federal conductors and musicians explained more than they Max and Brookes C. of so many NPR stars through the years: Bob Edwards, Campaign - would in a typical concert. Together they mirror Byrd Carl Kassel, Nina Totenberg, Cokie Roberts, Scott Simon. Sacramento CapRadio’s philosophy about the importance of music Brent W. Callis “The news hosts tend to stick around for long periods and and its vital role in keeping us balanced amid the Sacramento Region become friends,” John said. “We’re sorry to see them go relentless stream of harsh news. Relying on it when Community Foundation Virginia L. Carder when that time comes, as it must, and we still miss them.” they need time to relax and forget about the hard Christopher R. and parts of the day. Veronica G. Carloni 11 | CAPRADIO IMPACT REPORT 2019 CAPRADIO IMPACT REPORT 2019 | 12 LEGACY CIRCLE MEMBER MARCIA A. HILLARY, PH.D. Margaret Carol-Brown, Pamela Eibeck and Jose Hermocillo and Denise C. Manker and Tracy Rodgers and Philip A. and Jan C. Michael S. and Emily G.