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History of the Streamline Hotel v HISTORY OF THE STREAMLINE HOTEL THE REBUILDING PROCESS BEGINS 2015 AL CAPONE SAFE Al Capon frequented the Streamline in the after leaving Chicago and moving to Florida. He stored his belongings in the safe when he stayed at the hotel. Moonshiners and known gangsters are also rumored to have stored gold, cash, moonshine and secrets in the hotel safe, now located in the Sky Lounge Bar. THE NEW STREAMLINE HOTEL RECOGNIZED AS A HISTORICAL LANDMARK On November 1, 2017, the City of Daytona Beach Historic Preservation Board recognized the Streamline Hotel as a Historical Landmark. Historic Preservation Award was given to Eddie Hennessy STREAMLINE HOTEL REGISTERED TRADEMARKS The Birthplace of Stock Car Racing® SKY LOUNGE EXCLUSIVE COCKTAILS SPECIAL CREATION The Streamline Hotel hired the renowned company from Miami: Cocktail Cartel to create special cocktails exclusively Old Fashion Cucumber Blossom Moscow Mule Pit Crew Mule SKY LOUNGE EXCLUSIVE COCKTAILS SPECIAL CREATION Al Capone Photo Finish Gimlet Milkshake ALTERNATIVES NEW YORK MARKETING COMPANY Alternatives is a renowned hotel marketing company. They were hired for Streamline Hotel branding from A to Z. A branding story from past, present and future. They created a branding image exclusive for the Streamline Hotel, taking under consideration the iconic past for a rebirth of a historic icon. They created the branding identities: the logos. MEDIA COVERAGE 70 YEARS AGO, BIG BILL FRANCE GOT NASCAR STARTED IN DAYTONA BEACH Seven decades later, local racing officials will celebrate at the Streamline Hotel, where it all began. DAYTONA BEACH - But he most certainly led the effort to organize it. And while it would take decades before it spread beyond its southern roots and truly took on widespread national appeal, the biggest step of all began in Daytona Beach, 70 years ago Thursday. -car racing community racers, track owners, promoters for three days of meetings in the fourth- There was a glaring need, France insisted and most others agreed, for a sense of order and cohesion in a growing form of auto racing. The men in that It was stock- In retrospect, a very big item of business was deciding on a name. They settled on the National Stock Car Racing Association. Gi learn about marketing in American society, it was quite fortuitous that they reconsidered when race-car mechanic Red Vogt scribbled the words National Association for Stock Car Auto Racing. N-A-S-C-A-R. Perfect. Thursday, NASCAR will celebrate with a private party at the renovated Streamline. Mike Helton, former NASCAR president and current vice chairman, and a wh -miss opportunity to acknowledge what began 70 years ago. ity to have such a landmark, for us Helton has read through the minutes of those three days of meetings nt and has marveled at the old photos depicting another era of business deals and arrangements. to he people dapper-looking in their y h 70 YEARS AGO, BIG BILL FRANCE GOT NASCAR STARTED IN DAYTONA BEACH -year-old toddler in late 1947. Over the years, though, he would become familiar with some of the uick to draw modern parallels that are owed to simple human nature. CAR and the family-run International -heads, all of the things that existed in 1947, you still have that passion and commitment today. d to perform back then, still exist In the 1940s, the best-known form of auto racing was organized by the American Automobile Association (AAA), which sanctioned races including the Indianapolis 500 that featured open-wheel, purpose-built race cars. Stock-car racing was largely reserved for southern bootleggers on tracks carved into the soil. Daytona Beach had been a destination for speed enthusiasts in the early years of the 20th century, as car builders brought their equipment to town for straight-line runs on the hard- Salt Flats. Seeking to replace the lost attention, the City of Daytona Beach sponsored a stock- cluded the beach and A1A. It was a big financial loser. Bill France Sr. took over as the race promoter in 1937 and continued until World War II halted auto racing after 1941. The race resumed in 1946, and soon thereafter France began itching for more organization for a form of racing where the rules would differ from one day to the next, from one track to the next. So Big Bill gathered some like-minded businessmen and competitors in December 1947. Over the course of the three-day gathering, some 35 men reportedly attended at least part of the meetings. All have since passed away. The affair began with opening remarks from the host, and those remarks were preserved in the minutes. -car racing has been m 70 YEARS AGO, BIG BILL FRANCE GOT NASCAR STARTED IN DAYTONA BEACH He - promoted by the AAA. He wanted a system that brought a consistent set of rules, along with national standings, for a series of races stretching from Florida to New England and wherever stock-car racing was popular and desired. -car racing in the country today. We have the opportunity to By the end of those three days, Big Bill was in charge. He had his friend and Daytona Beach attorney Louis Ossinsky draw up the incorporation papers, which That a stock-car series. The of title sponsors starting in the early 1970s. In the early 1980s, Helton had first entered the NASCAR world as part of the management team at Atlanta Motor Speedway. In his several years there, he occasionally was part of meetings that included Bill France Sr., who turned over NASCAR to Bill Jr. in the early- growing speedway company. be sitting at dinner, and -something years earlier. That stuck with me. To sit with Bill France Sr. for dinner, it was like rder, but gavel it to a close three days later as the man in charge. Big Bill died, at age 82, in June 1992 at his home in Ormond Beach. k t he was at the center of it. He was, I think, a great driver, a great mechanic, but he had a vision for the sport. He had the vision of the organization and what it needed to grow and become something. He had the great personality to have folks join up with him and help move it forward. ron NASCAR CELEBRATES ITS 70TH ANNIVERSARY WHERE IT ALL BEGAN In December, 1947, Bill France had meetings at the Streamline. Thursday, the Streamline hosted a party to celebrate. DAYTONA BEACH It lacked the historical significance of what happened 70 years earlier, but it was heavy on tribute. The local NASCAR community celebrated the 70th anniversary of its founding Thursday at the place where its organizational path was first put to paper. ago, renovated it and opened this past summer, and Thursday was host to festivities marking the meetings that resulted in the formation of NASCAR in mid-December, 1947. The crowd gathered for the invitation-only event was as diverse more so, actually than the group of 30-plus men who took part in the three-day gathering in 1947 nd today is among the small world of multi- billion-dollar sports-entertainment ventures. AR organizational meetings, this was too good of ur employees, this is a good place to see Lesa er Panamericana street race through Mexico. bridge, down Main Street, and to the Streamline parking lot Thursday - acers attending were a pair of NASCAR champs Mike Skinner (Truck Series) and Rusty Wallace (Cup Series) and former Indy 500 winner Eddie Cheever. Three Daytona International Speedway presidents were there: Current president Chip Wile and former presidents Joie Chitwood III and Robin Braig. Former Speedway operations director Jim Bockoven was in attendance, along with former NASCAR security manager Earl Vickers and the longest-serving employee in Daytona racing Epton, who still reports to work daily in the ticket office at age 96. The crowd also included Betty Faulk, who was the longtime assistant to Bill France Sr. and a 50-year employee. She talked of the years spent working for the man who, 70 years ago, gathered cohorts for meetings here and eventually called those meetings to a close with a plan. -OPENING formed into a boutique inn. Now, we have an idea of when the Streamline will be re-open for business. The Daytona Beach News-Journal reports that owner Eddie Hennessy is aiming for a June or July reopening with a base of 20-40 employees. While the hotel will feature a modern art-deco look on the outside, NASCAR will still have a place on the inside. The News- hotel. But most important of all, the place where, in December of 1947, Bill France Sr. met with drivers, team owners, and promoters in a series of meetings that ultimately led to the creation of NASCAR. going renovations. In addition to preserving the links to NASCAR, Hennessy and his partners are also making sure that their makeover retains the ho historical structure, they needed approval of their plans from a preservation board before getting started. -type win Paul Viscomi, who co- ctures, we have to bring THE BIRTHPLACE OF NASCAR Some places remain forever frozen in our minds. Seemingly forgotten by the relentless passage of Father Time, they provide a snapshot of life at a specific moment. The Streamline Hotel is one of the places and February 21, 1948 is one of those moments. The Birthplace of NASCAR actually began 69 days before that date, when a meeting of 35 men commenced in the four-story, art deco building. At the head of the rooftop bar gathering of racing enthusiasts was Bill France Sr., who laid out the rules and regulations of wh racing organization.
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