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MANAGEMENT VOLUME 17 Q1 2013 Simon Morton The drive to attract major Community events to Matters the UK Football’s outreach programmes ON THE COVER Champion hurdler Perri Shakes Drayton inspiring a generation

PARTNER Peace Sport Glasgow Life’s Bringing hope in the most Billy challenging Garrett places on creating a CLICK HERE TO SUBSCRIBE culture of activity TO THE PRINT EDITION www.sportsmanagement.co.uk/subs

READ SPORTS MANAGEMENT ONLINE: WWW.SPORTSMANAGEMENT.CO.UK /DIGITAL TWITTER: @SPORTSMAG [email protected] EDITOR’S LETTER Sport and peace

n this issue we examine the work of the peace and sport movement and look at examples of I projects which are bringing unity to some of the most challenging places on earth (see page 42). As I sat down to write this Editor’s Letter about these life affirming, heart warming stories, the news flashed on the TV about the bombing of the Boston Marathon and the subject of sport and its ability to heal and build understanding between people took on an added poignancy. With a few awful exceptions, sport manages to exist beyond the reach of such horrors, providing a sanctuary for people from all walks of life and an escape from a whole range of difficult PHOTO CREDIT: WWW.ACTIONPLUS.CO.UK WWW.ACTIONPLUS.CO.UK PHOTO CREDIT: circumstances, from war to economic pressures and ill health. Attacks on sport arouse deep seated revulsion for this reason. The unity through sport movement inspired the creation of the Peace and Sport organisation which was established in Monaco by Prince Albert II and former pentathlete Joel Bouzou. Peace and Sport e-mail: please use contact’s has achieved some milestones, including – topically – bringing North and South Korea together to [email protected] SUBSCRIPTIONS take part in the 1st Peace and Sport Table Tennis Cup in Doha. “Peace and Sport offers a unique Denise Gildea opportunity to officials from politically divided countries to attend the same tournaments, to share +44 (0)1462 471930 time and to talk,” says Bouzou. EDITOR Liz Terry There are no parks, forests or open spaces in Gaza, so people who are +44 (0)1462 431385 MANAGING EDITOR hemmed in and living in cramped conditions can turn to the sea to Tom Walker surf and to escape and enjoy some space, freedom and exercise. +44 (0)1462 471920 PUBLISHER John Challinor Further afield, people are turning to sport to find their own sense of peace. For the people of Gaza, +44 (0)1202 742968 getting down to the beach and going surfing – one of the most unlikely things to associate with this NEWS EDITOR troubled region of the world – offers freedom and space to those hemmed in and living in cramped Tom Walker conditions. There are no parks, forests or open spaces in Gaza, so people turn to the sea to escape +44 (0)1462 471934 and to enjoy some space, freedom and exercise. JOURNALISTS The Gaza Surf Club is developing a community by teaching surfing and producing training videos Aoife Dowling in Arabic. It’s also manufacturing and selling Islamic swimwear to enable girls to continue to enjoy the +44 (0)1462 471938 Jessica Tasman-Jones sport, providing a clubhouse and teaching surfers how to make and repair boards. “We’ve helped to +44 (0)1462 471922 humanise the people of Gaza by offering a new view of their daily PRODUCTS EDITOR life,” says Surf Club founder Matthew Olsen. Kate Corney Meanwhile, in Afghanistan, as the difficulties rumble on, the +44 (0)1462 471927 Skateistan project is bringing fun, sport and exercise into the lives of DISPLAY ADVERTISING hundreds of kids by teaching them to skateboard. Jan Williams The Afghan National Olympic Committee donated land for a +44 (0)1462 471909 skateboarding centre, helped by funding from the Canadian, Danish, DESIGN Norwegian and German governments and the project has been so Ed Gallagher +44 (0)1905 20198 successful that Skateistan is opening a second centre in Kabul. Andy Bundy When dark times come and we’re faced with the kind of evil we +44 (0)1462 471924 saw in Boston, perhaps we can take a little heart that sport has the INTERNET power to bring hope in the most challenging places. Michael Paramore +44 (0)1462 471926 Liz Terry, editor [email protected] twitter: elizterry Dean Fox +44 (0)1462 471900 Tim Nash Check out our other publications and order free samples at www.leisuremedia.com +44 (0)1462 471917 CIRCULATION MANAGER Michael Emmerson +44 (0)1462 471932 FINANCIAL ADMIN Denise Gildea +44 (0)1462 471930

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 3 IN THIS ISSUE ISSUE 1 2013

38 The UK will host a number of major sporting events over the next decade 18 Glasgow Life’s Billy Garrett

42 Peace and Sport: Surfing4Peace – one of the groups creating unity through sport 28 Architects focus: Cartwright Pickard

3 EDITOR’S LETTER 18 INTERVIEW: BILLY GARRETT 34 GRASSROOTS SPORTS: ROUNDERS The sports operations manager for Glas- The popularity of rounders is increas- 6 THOUGHT LEADER gow Life talks to Kate Cracknell about ing and, according to NGB Rounders Industry comment from John Goodbody, driving a culture of physical activity and England, is already among the top three on the government’s pledge to invest making lasting, positive changes at a most played team sports in the country £150m in school sport population level – ahead of cricket and rugby.

8 INDUSTRY NEWS 24 OUTREACH PROGRAMMES: 38 INTERVIEW: SIMON MORTON Tottenham and West Ham celebrate COMMUNITY MATTERS As UK Sport launches a campaign to at- new stadium deals, beach sport stadium Football clubs are developing community tract more than 70 major sporting events planned for Skegness and Don Valley to outreach programmes that are address- to the UK by 2018, its director of major undergo £40m transformation ing social issues and bringing local events and international relations ex- people together. Neena Dhillon reports plains the plans 16 NEWS REPORT Spanish football club Real Madrid has 28 ARCHITECT’S FOCUS: 42 PEACE AND SPORT revealed ambitious plans to build an JAMES PICKARD Sport is a universal language which can US$1bn (E764m, £652m), themed enter- The Cartwright Pickard co-founder tells transcend any number of differences. tainment resort in the emirate state of us about the sustainable development Kath Hudson looks at some of the inspir- Ras al Khaimah, as part of a strategy to the practice is working on in China, plus ing and heart warming projects making increase its global reach. We take a closer the challenges of refurbishing the Grade an impact in some of the world’s most look at the plans for the development II listed Golden Lane centre in London unlikely places

4 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK

ISSUE 1 2013

digital magazine See Sports Management online www.sportsmanagement.co.uk/digital

24 Reaching out to football communities 34 Grassroots look at rounders

news and jobs: For jobs and news visit www.sportsmanagement.co.uk or sign up for e-news on www.leisuresubs.com

subscribe: Sign up for Sports Management at www.leisuresubs.com or call: +44 (0)1462 471915

66 Vitamin D – the ‘sunshine vitamin’ that can dramatically improve performance

48 PROFESSOR MIKE KELLY 68 FIGHTING FAT Following new guidance on exercise by New US research discovers ‘beige fat’ the National Institute for Health and Clinical Excellence, Mike Kelly warns that 70 GAME ON: The latest news and attention buyers! we must take urgent action to combat views from the Sport and Play fi nd suppliers and innovation updates the lifestyle disease epidemic Construction Association (SAPCA) www.sport-kit.net

52 FUNCTIONAL TRAINING 72 GAME ON: How can schools ensure buyers’ guide: How to unlock the potential of they inspire the next generation? functional training zones at sports clubs For suppliers of products and 74 GAME ON: Sport England’s £50m services, turn to page 80 56 OLYMPIC LEGACY Inspired Facilities fund – all you need to Mike Collins on sports policy and 2012 know about the scheme SAPCA Sports Management is a 60 SUSTAINABILITY 75 GAME ON: SAPCA DIRECTORY partner of the Sports and A look at a range of green initiatives and Play Construction Association projects from the sports sector 78 SPORT KIT (SAPCA), the trade body for the UK’s sports facility construction industry. Sports Management and SAPCA 66 RISE AND SHINE 79 SPORT DIRECTORY work in partnership to promote high Oliver Gillie reports on the benefits of standards in the design, construction and the ‘sunshine vitamin’ – vitamin D 82 DIARY DATES AND AD INDEX maintenance of UK sports facilities.

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 5 Proposed design – Rio 2016 Olympic Park, Brazil Oxylane Village, Broxtowe

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INDUSTRY EXPERTS SHARE THEIR VIEWS ON THE CURRENT ISSUES AFFECTING SPORT

John Goodbody reports on The £150m school sport pledge

he government’s announcement that £150m is to be allocated in each of the next two years towards T improving coaching for youngsters in primary schools in the UK has generally been hailed with enthusiasm by national governing bodies of sport. A typical primary school with 250

pupils is expected to receive £9,250 per PIC: ©WWW.SHUTTERSTOCK.COM/DOTSHOCK year. This is the equivalent of around two days a week of a primary school teacher or a coach’s time, enough, in fact, it’s claimed, that to ensure that every pupil does sport with a specialist. The funding, announced by Prime Minister David Cam- eron, will be ring-fenced for sport but it will be the heads and teachers who will decide how this money is to be allocat- Swimming is described as the only subject on the national curriculum which could save a life ed. It can be specialist coaching, teacher training, sports clubs or support for af- ter-school or week-end competitions. There are two fundamental activities that should be taught So far so good. The Prime Minister had extensively at primary school - athletics and swimming obviously been so excited by the success of the London Olympics that he felt duty bound to give further support to sport in – quite understandably, since they’re not of the Learn to Swim award at the Ama- Britain. Although there were complaints specialists – to give pupils the necessary teur Swimming Association, said: “It is the that this money would better have been grounding in sport up to the age of 11. only subject on the National Curriculum, announced last autumn, in fact, with the What concerns me is whether the money which could save a pupil’s life.” school year beginning at that time, it is going to be spent in the best way, if it The experience of gymnastics is vital so would have been impossible to have or- just gives pupils some brief insight into that children acquire a physical literacy, ganised any provision for its introduction an arbitrary selection of sports. which can be transferred to other activi- until September 2013. There are two fundamental activities ties when they are older, in the same In addition, it needed some months which should be taught extensively to way that they learn to read, write and of consultation between the different primary school children – swimming and deal with numbers in the early stages in government departments to ensure the gymnastics. Although the announcement school so that the skills can be applied in programme can go ahead, with Sport mentioned that swimming remained other subjects later on. England investing £1.5m a year of lottery part of the national curriculum, where, One hopes that when heads and funding through county sport partner- at least, it is usually taught by specialists, teachers examine how they’re going to ships to help primary schools link up with one wants to be sure that all pupils leav- use this money from the government, local coaches and clubs. ing school at the age of 11 do in fact fulfil that they bear in mind the long-term It has long been recognised that the minimum requirement of swimming physical development of their pupils, there are far too few teachers in pri- 25m on their front and back and are also rather than just short-term interest in mary schools with the necessary training taught water safety. As Jon Glenn, head traditional team sports. ●

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 7 NEWS UPDATE

™)+dFE$OZ\eki\ ™(,'dYffjk]fijZ_ffcjgfik fg\ej`eI\e]i\nj_`i\ The new ON-X community leisure com- The government has con- plex in Linwood, Renfrewshire, Scotland firmed it will make an extra opened its doors on 25 March. £150m a year investment in Designed by Cre8 Architecture, the cen- PE and school sport over the tre will become the region’s primary leisure next two years. hub and houses three pool areas compris- As reported in Leisure ing a 25m, six-lane competition pool; a 15m Opportunities on 13 March, learner pool and a leisure pool. the ring-fenced money will A sports hall, squash courts and health be jointly provided by the club will also form part of the complex, Department for Education, as well as five-a-side pitches and an Department for Health and improved athletics track. It has been built DCMS and will go directly by BAM Construction. to primary school headteach- ers to spend on improving the quality of sport and PE. Funding for each school The extra funding is aimed at improving after-school sports provision will be calculated by the num- ber of primary-aged pupils based on January receive £500 per pupil. Crucially, schools will 2013 figures and schools will have to spend have the freedom to choose how and what the the money on improving their provision of money will be spent on – a decision which will PE and sport. provide a boost for the UK’s sports provider All schools with 17 or more primary-aged sector and professional coaches. pupils will receive a lump sum of £8,000 plus a To see the full government announcement on premium of £5 per pupil. Smaller schools will the funding, see: http://lei.sr?a=F0X0G

ukactive chief executive David Stalker hopes to share knowledge between the two trade bodies ?\Xck_k_ifl^_jgfikjZ_\d\^\kj™,%/d

JI8Xe[lbXZk`m\af`e Thousands of people living ]fiZ\jkfXZk`mXk\eXk`fe with and recovering from cancer are among those who The Sport and Recreation Alliance (SRA) will be helped to get more and ukactive have joined forces to get more active after Sport England people active and to help national governing announced funding of £5.8m bodies (NGBs) understand the public health through its Get Healthy Get agenda – with a number of new reforms to be Into Sport fund. introduced in April. At an Alliance divisional Macmillan Cancer Support, meeting this month ukactive presented on which will receive £0.5m, the shifting health landscape in the first step is one of 14 groups to ben- in the partnership. efit. Its project, in which ukactive chief executive David Stalker Macmillan is investing a fur- said: “By forging a partnership between ther £230,000, will open up ukactive and the Sport and Recreation fresh sporting opportunities The scheme aims to get 130,000 inactive people taking part in sport Alliance we hope to be able to share some for cancer patients in 10 parts of our knowledge of public health delivery, of England, including work in Oxford to help Physical inactivity is the fourth leading risk specifically how to target inactive popula- 14- to 25-year-olds with cancer to get active. factor for global mortality after high blood tions and maximise local engagement in Almost 130,000 inactive people are expected pressure, tobacco use and high blood glucose sport and physical activity.” to get involved in sport through the Sport and recent research shows that it costs the NHS NGBs are now responsible for the England scheme, which will explore a wide in England £944m. commissioning of community health ser- range of ways to use sport to improve health. Details: http://lei.sr?a=h8M2v vices, such as emergency care, and local authorities will receive around £2.7bn annually for the commissioning of public 9i`k`j_:pZc`e^X`djkf^\k(ddfi\nfd\eZpZc`e^ health services. Chief executive of the Sport and British Cycling plans to have a million more revealed the organisation wants increased Recreation Alliance Tim Lamb said: “When women cycling in the UK by 2020 by shifting female membership, more women riding com- you look at our combined membership we the culture and accessibility of the sport, it has petitively and more women involved in the have a huge footprint and I am sure we can revealed in a new document. governing of the sport. really put that to use in tackling ill-health.” ‘A Journey of Inspiration and Opportunity In 2012 525,000 UK women were regularly Details: http://lei.sr?a=s4N1l - Our Vision for Women’s Cycling 2013-2020’ cycling. Details: http://lei.sr?a=u3b8B

8 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK

>i\\ec`^_k]fiJglijËe\njkX[`ld JGd\i^\jn`k_8=C 8iZ_`k\Zkjkf]fid8=CJ"G Tottenham Hotspur Football S&P has merged with AFL Architects to Club (THFC) has continued form AFLS+P, which will be one of the larg- to move closer to transform- est architectural practices in the UK. Keith ing its White Hart Lane Ashton, former chief executive of S&P ground, as Haringey Council and now one of six Principals of AFLS+P, has approved a land deal for said: “This merger adds to our skill base the club’s new stadium. and allows us to offer more services to The 56,250-capacity sta- our existing clients internationa lly. We dium is being built as part share the same values, with a strong empha- of the wider regeneration of sis on developing creative and innovative Tottenham, North London, design solutions that maximise commercial following a pledge by THFC value and are fit-for-purpose as well as the and Haringey Council. future.” Details: http://lei.sr?a=O8U5P Under the deal the council will acquire land for the devel- The stadium plans cover a 20-acre area and include a hotel opment to remove the risk of owners of neighbouring properties seeking north, to create a larger area in which the new an injunction to prevent construction of the stadium can be built. development. The council will then grant a It also includes plans for a hotel, 200 new 999-year lease of the site to THFC. homes, shops and leisure facilities. The Northumberland Development Project’s The design will feature flowing lines of exter- (NPD) proposal for the stadium covers a nal cladding, an undulating roof and the club 20-acre area, which includes the site of the colours to create a visually striking building. current ground and the industrial land to the Details: http://lei.sr?a=E3q4a Duncan Goodhew at the Compass launch event KiX[\XjjfZ`Xk`fecXleZ_\[ N\jk?Xdj\Zli\jFcpdg`ZJkX[`ld[\Xc ]fijgfikjgifm`[\ij The Compass Association (TCA), a new West Ham United Football industry body looking to support and pro- Club (WHU) will be the new mote physical activity and sports providers anchor tenant of the London working with schools and local communi- Olympic Stadium following ties, was launched in February. the government’s agreement TCA has the backing of the Department to contribute a further £25m of Education and has been labeled as the first towards converting the venue. to exclusively promote the interests of sports WHU was chosen as the providers. Members of TCA include public, preferred bidder for the ten- private, commercial and voluntary sector ancy in December 2012 but providers. Stakeholders in the enterprise the signing of the deal was currently include Sport England, Sports dependent on a number of West Ham hopes to move into the stadium ahead of its 2016-17 season Coach UK, The Association for Physical financial and commercial Education, Skills Active, Sports Leaders, the terms being agreed upon. The redevelopment and the planned use Welsh Football Trust and Sport Wales. It is believed that as part of the negotiations, of retractable seating will allow the stadium WHU has also agreed to increase its own to operate as an athletics and football arena. contribution towards the conversion project WHU has signed a 99-year lease for the venue >i\\ec`^_k]fi^fc]Xe[jgX from £10m to around £15m. and will move in during the summer 2016. i\jfikXkLE

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 9 NEWS UPDATE

JkXd]fi[8=:ËjgcXee\[ :XdYi`[^\™),dnXk\igXibgcXej ™,d^ifle[^\kjXggifmXc Stamford AFC’s new ground and sports A 220-acre water sports com- educational facility has moved a step closer plex between Milton and after being granted planning permission by Waterbeach in Cambridgeshire the South Kesteven District Council. is a step closer to becoming The multi-million pound development is a reality after an agreement a partnership of the football club, Burghley was reached between the House Preservation Trust/Burghley Estate developer, landowners and Leisure Limited and New College Stamford. South Cambridgeshire Located on land west of Ryhall Road, the District Council. Plans to stadium will feature a new first team establish the £25m centre grass pitch with a two-storey covered sta- were announced in 2004 dium for spectator seating and standing. and received planning per- Details: http://lei.sr?a=g5t5x mission in 2007 – subject to Plans include a 2km-long, international-standard rowing course the developer agreement. The agreement, signed in February, requires Cam and including a 2km long international the area around the lake to be open to the pub- competition standard rowing and canoeing lic – including 100 acres of woodland. course at least 100m wide. Before building works can begin, a raft of There will also be a triathlon facility; a three- conditions relating to drainage, flood risk mile long cycle circuit built to international assessments, impact on the River Cam and land competition standards; a combined competi- drains – which run adjacent to the planned tion and training BMX track; a lake stocked lake – must also be addressed. When com- with fish for angling and a network of cycle pleted, facilities at the complex will include a paths connecting to Cambridge and Milton 3.2km stretch of water, connected to the River Country Park. Details: http://lei.sr?a=X2K8N Virgin boss Richard Branson signed the deal M`i^`ej`^ej[\Xcn`k_ CXneK\ee`j8jjfZ`Xk`fe Jgfikjm`ccX^\]fik_\[\X]fg\ej`e;lYc`e Virgin Active has become the official health A multi-million euro sports club of the Lawn Tennis Association (LTA), and social complex for under a three-year agreement. Ireland’s deaf community has Virgin Active will introduce a number officially opened in Dublin. of LTA tennis products to its members Deaf Village Ireland, which – including Mini Tennis, for three- to is located off Ratoath Road in 10-year-olds and Cardio Tennis, a group Cabra, features a sports cen- fitness class that takes place on a court. tre and swimming pool along Gary Stewart, head of racquet sports with administration, social, at Virgin Active, said: “The LTA’s overall educational, heritage and reli- purpose mirrors that of Virgin Active – gious facilities. to continue to grow and sustain the sport, The board of the Catholic nurture young talent and increase partici- Institute for Deaf People pation.” Details: http://lei.sr?a=M4i4p (CIDP) set up a new company, called Sportsco, in June 2011 to The village features a number of sports facilities designed for the deaf manage and deliver the proj- Dfi\9i`k`j_nfd\e ect, which is open to the wider community. Sign language services will be avail- `emfcm\[`ejgfik`e)'() John Sisk & Son, member of the SISK Group able via the new centre, educating people was the contractor for the village, which also on the different types of deafness, the vari- The number of women participating in houses the Life Long Learning Centre for par- ety of deaf sports – including the deaf sport and physical activity has increased by ents and teachers of deaf children and will offer Olympics – and Irish sign language. more than one million since 2005, accord- research capabilities. Details: http://lei.sr?a=Y2C4J ing to the latest Taking Part survey. Released by the Department for Culture, Media and Sport (DCMS), the survey

10 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 ATHLETICS NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK BADMINTON

BASKETBALL 9i`k`j_jlZZ\jjXkCXli\ljXnXi[j BOOT WIPERS CRICKET Britain has achieved triple success at the Laureus World Sport Awards 2013, held in Rio FIRST AID de Janeiro on 11 March, with Jessica Ennis, Andy Murray FOOTBALL and Lord Coe taking home top honours. HANDBALL Broadcast worldwide, the majority of the evening’s HOCKEY winners came from the 2012 Olympics and Paralympics in London, with British LACROSSE athlete Ennis taking home Sportswoman of the Year for ROUNDERS her performance in the hep- tathlon. Jamaican sprinter NETBALL Usain Bolt was Sportsman of the Year following his three Olympic champion Jessica Ennis – one of three Brits to be recognised PITCH golds in the 100m, 200m and 4 x 100m relay. last year’s Olympics. Rounding off Britain’s suc- MAINTENANCE British tennis star Andy Murray won cess at the awards was Lord Coe, who received Breakthrough of the Year for his first ever a lifetime achievement award for his role as RUGBY Grand Slam victory – at the US Open – and for chair of the London Organising Committee his success at the singles and mixed doubles at of the Olympic Games. AMERICAN FOOTBALL 9\XZ_jgfikjkX[`ldgcXee\[]fiJb\^e\jj SHELTERS

England’s first national sta- SOCCERENA dium for beach sports will be constructed at Skegness TABLE TENNIS Beach, Lincolnshire, pend- ing planning permission. MAINTENANCE The 2,040-seat facil- ity would be home to the National England Beach SYNTHETIC Soccer Team and also PITCH host sports such as beach EQUIPMENT volleyball, rugby, cricket, handball and Futsal. It will TENNIS also host events such as fun days for kids, sand sculpture MINI TENNIS events, movies on the beach, and Red Bull events. The 2,400-capacity venue would be home to a number of beach sports It is expected to attract TRAINING AIDS 400,000 spectators annually and will be self- to begin capturing major international sport- funded, with the majority of events free to the ing events, especially during what is typically VOLLEYBALL public. Behind the plans is Gary Shepherd, our slow hotel season as the season will chief executive of Skegness Beach Stadium run from April through to late October.” Limited, who said: “This is Skegness’s chance Details: http://lei.sr?a=7M3d3 To request a 8[m`jfip^iflgkfj_Xg\NXc\jËjgfik`e^]lkli\ catalogue please call Sport Wales has announced the formation of a with developing new strategic thinking to our sales team on new Sports Advisory Group (SAG), designed to help broaden sport’s appeal among the less help shape the future of sport in the country. active. The development represents one of The first of its kind, the group of leading Sport Wales’ key corporate objectives: to draw 01502 710039 figures from business, health, communica- insights and expert thinking from other sec- tions, education and leisure will be tasked tors. Details: http://lei.sr?a=t5F8E or visit our website at

Issue 1 2013 © cybertrek 2013 markharrod.com NEWS UPDATE

A\ij\pj\\bj]\\[YXZb ;feMXcc\pkf^\k™+'ddXb\fm\i fe`kjjgfik`e^]lkli\ Jersey has launched a consultation docu- Don Valley Stadium in ment calling for those who watch, volunteer Sheffield is to be transformed or take part in sport to submit their views into a £40m sports and wellbe- on the future of sport on the island. ing park. The plans, described The consultation, which closes on 31 May, as the most comprehensive covers competitive sport, organised and Olympic legacy project out- team activities, and activities such as walk- side of the capital, would see ing and cycling. It seeks feedback on four the demolition of the exist- key questions: whether the state needs to ing Don Valley stadium and make changes; should it create a new co-or- a complete redevelopment of dinating body for sport; is a new model for the site. sports development required; and should At the heart of the planned the state continue to run facilities or should development is a new stadium other options be explored. – providing a new home for the Sheffield Eagles (Rugby League) and Titans (Rugby The Don Valley site will be developed into a sports and wellbeing park Union) teams – as well as new venues for basketball, gymnastics and facility to provide all-weather training facilities. snooker. A High Performance Centre, linked The proposals are backed by partners including with Sheffield Hallam University, would also both Sheffield universities, Sheffield Teaching be created along with a new National Centre Hospitals NHS Foundation Trust, the Local for Sport and Exercise Medicine. Enterprise Partnership, the trust behind the The Woodbourn Road athletics site would University Technical College (UTC) and Sport also be redeveloped into a 60-80m indoor England. Details: http://lei.sr?a=K3C7K

An artist’s impression of the new leisure centre GcXej]fi>i`djYpc\`jli\ E\n™.dJgfikj;fd\jf]ÔZ`Xccpfg\e`e?Xikc\gffc Z\eki\lem\`c\[kfglYc`Z The new multi-million pound Detailed plans and building designs for Sports Domes at Seaton Carew, Grimsby’s new leisure centre, which Hartlepool has officially includes a swimming pool and sports facili- launched, which includes two ties, are set to be unveiled to the public. inflatable domes with football North East Lincolnshire Council is and golf facilities. embarking on a phased approach to the The large, bright dome replacement of the area’s ageing facilities. structures, which can be The development of a new leisure cen- adapted to suit many sports tre, which is to be built on land adjacent to and leisure pursuits, have the current Grimsby Leisure Centre and been initially set up with a Grimsby Auditorium, is phase one of the range of popular sports that project. The facility will replace Grimsby include indoor golf and foot- Swimming Pool and also the fun pool ball, as well as a fully equipped within Grimsby Leisure Centre. gym housing more than 100 The Sports Domes have been set up with football and golf facilities workstations. Four golf simulators which allow golfers to Alan Cruickshank, marketing director, The C\`Z\jk\i`ekXcbjkf_fjk experience more than 70 of the world’s top Sports Domes, said: “The facility will allow \c`k\ifX[ZpZc`e^\m\ek courses with interactive graphic images. the local community an alternative means of The domes have been shipped in from the enjoying year round sport. Golfers can now The mayor of Leicester has revealed the US and aim to cater for people of all fitness continue to develop their game throughout the city is in discussions with British Cycling levels as well as family groups. winter months.” Details: http://lei.sr?a=x1d9s to host an elite annual road race, likely to attract up to 5,000 spectators, as part of a new partnership with the sports body. ;`jXY`c`kpXZZ\jjXgi`fi`kp]fi>cXj^fn)'(+>Xd\j The city’s Sky Ride – a UK-wide initia- tive to get more people cycling – will also Glasgow has outlined how tourists with dis- in disability equality and awareness. Games continue for another three years. abilities will be accommodated at next year’s minister Shona Robison said VisitScotland As part of the agreement, Leicester City Commonwealth Games. had been working with organisations like Council will contribute £63,750 over three Initiatives would include access statements Capability Scotland and Hearing Dogs for Deaf years, matched by £135,000 from British at Glasgow hotels, giving visitors an accurate People to highlight the potential of accessible Cycling. Details: http://lei.sr?a=D0h3x picture of accessibility and training volunteers tourism. Details: http://lei.sr?a=X6s3L

12 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK

8Y\i[\\eZfdgc\okffg\e`e)'(+ 9`[[\ijXi\i\m\Xc\[]fi JZfkk`j_jgfikjZ\eki\ Construction work on the sportscotland received six bids for the £22m Aquatics Centre at the development of a National Performance Aberdeen Sports Village has Centre by its deadline of 22 February. reached another landmark A preferred bidder for the multi-sport and is on track to open in centre, to receive up to £25m of government early 2014 – in time for the support, will be announced in the summer Commonwealth Games. with the facilities expected to be complete Graham Construction, by early 2016. Stewart Harris, chief execu- which is building the tive of sportscotland, said: “We are pleased facility, has taken delivery of with the number and quality of bids, which the centre’s Olympic standard reflect the significance and importance of diving boards. The instal- the National Performance Centre for Sport lation of the three-, five-, in Scotland.” Details: http://lei.sr?a=x6z0c 7.5- and 10-metre boards is the last major structure to go in before the centre is made The Aberdeen facility has been designed by FaulknerBrown Architects wind and water tight. Designed by FaulknerBrowns Architects, analysis lab, a health suite and spectator seat- the Aberdeen Aquatics Centre will comprise ing. Davis Langdon is project managing the a 10-lane, 50m swimming pool with a divid- scheme, which is designed to build on the suc- ing boom and a part-floating floor. cess of the £28m regional sports centre opened A 25m x 16.5m diving pool, fitted with water at the site in 2009. Aberdeen Sports Village cushioning systems and an adjustable floor, welcomed its two millionth visitor at the end will also feature, along with a timing and video of 2012. Details: http://lei.sr?a=T7P3X Andy Hunt led Team GB at the London Olympics 9F8Z_`\]\o\Zlk`m\ E@N`e[jfijkX[`ldi\Z\`m\j^i\\ec`^_k 8e[p?lekjk\gj[fne Planning permission has been Andy Hunt, CEO of the British Olympic granted for an 18,000-capac- Association (BOA) and chef de mission ity stadium at Windsor Park for Team GB at the London 2012 Olympic in Northern Ireland, in the Games, stepped down at the end February fastest turnaround ever for a to pursue “other opportunities”. major planning application. The announcement comes less than a The Irish Football year after he helped deliver Team GB’s most Association (IFA) submitted successful Olympic Games in 104 years. the application for two new Hunt said: “It’s been an amazing four stands and an extension of years. I’ll always be proud to have led Team the north and west stands in GB at a home Games and of the fantastic early December, and permis- performance of the team this summer and sion was granted in 11 weeks. the way in which the BOA supported the The project is part of a athletes.” Details: http://lei.sr?a=w7U9P £110m pledge by Northern Plans include two new stands and an extension to the other stands Ireland sports minister Caral Ni Chuilin to develop new sports venues at who granted permission, said his officials =fid\i:fddfen\Xck_ Windsor Park, Ravenhill and Casement Park. worked with the project team and key con- n\`^_kc`]k\ifg\ej^pd She said: “All of the stadium projects will bring sultees for months before the application was benefits to local communities in terms of job submitted to clear any hurdles or obstacles A former Commonwealth weightlift- opportunities during and post construction.” and ensure a speedy planning application. ing champion has opened a new gym in Environment minister Alex Attwood, Details: http://lei.sr?a=l4X3o Aberdare, which includes the biggest free weights area in Wales. Breeze’s Gym, opened by Michaela Breeze Fcpdg`Zn_`k\nXk\ic\^XZpgifa\Zkle[\inXp and Sinead Kelly, includes a full exercise class programme, fully equipped gym, Work has started on a £6.3m development international competition-standard facilities online personal support programme and project at Lee Valley White Water Centre in with the creation of a new gym and physiother- women’s only weights resistance area. North London as part of legacy plans for the apy suite housed in an extension to the existing Breeze retired from her 18-year weight- London 2012 Olympic venue. centre. There will also be a training facility lifting career in 2010 and was awarded an Scheduled to be completed by early 2014, for use by the British Canoe Union (BCU). MBE in 2011 for her sporting achievements. work on the site will include improving the Details: http://lei.sr?a=A0q3W Details: http://lei.sr?a=h8f4Z

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 13 NEWS UPDATE

I`jZXC\`jli\:\eki\kf^\k =8gcXej™(,'d]XZ`c`kpjkiXk\^p ™)/'#'''i\]liY`j_d\ek A £280,000 refurbishment of Risca Leisure The Football Association (FA) Centre in Newport, Wales has begun, has announced a three-year, Caerphilly County Borough Council £150m facility strategy which has announced. aims to improve 3,000 exist- Improvements at the centre will include ing natural pitches across the refurbishment and extension of the first England – as well as cre- floor fitness suite complete with the latest ate 100 new artificial pitches resistance and functional training equip- and refurbish 150 existing ment. A new health suite accessible from all-weather sites. poolside will also be unveiled including a The National Facilities sauna, steamroom and multi-purpose social Strategy 2013-15, published on area, which will include a new pool-viewing 26 February, outlines how the gallery. Details: http://lei.sr?a=z0x1v FA intends to invest around £50m each year between now 84 per cent of people say poor facilities prevent them from taking part and 2015. According to the FA, the strategy – which from taking part in organised football – an was developed in consultation with the Premier issue the strategy looks to correct. League, Sport England and the Football Roger Burden, chair of The FA National Foundation – will improve football facilities Game Board, said: “Football has enjoyed a across the country and deliver a “coordinated remarkable period of investment since the for- approach to investment”. mation of the Football Foundation in 2000 with Figures from the Football Foundation show more than £780m invested into facilities.” that 84 per cent of people cite ‘poor facilities’ The full strategy document is available on the as their most pressing issue preventing them FA website. Details: http://lei.sr?a=W1A3o

Sports minister Hugh Robertson tests facilities Jle[\icXe[:fcc\^\kf^\kjgfikj]XZ`c`kp Jgfikjd`e`jk\ifg\eje\n c\`jli\Z\eki\`eB\ek Sunderland College is to undertake a multi-million The £7.8m Three Hills Sports Park in pound project to improve Folkestone, Kent, has been officially opened sports and arts facilities which by minister for sport Hugh Robertson. includes a new three-storey Funded entirely by a donation from the sports centre. Roger De Haan Charitable Trust, the centre The project, which will will act as a centre of excellence for cricket, be developed by Bam hockey and netball. Construction, will see the Outdoor facilities at the centre, which demolition of several build- is managed by Freedom Leisure, include ings at the college’s Bede two artificial turf pitches with floodlighting, Campus to make way for netball courts, two cricket squares, multi- the new sports centre and a laned cricket nets and a multi-use games new visual and performing area. Details: http://lei.sr?a=h6J3D arts building. The 1,205sq m The sports and arts centre is being built with sustainability in mind (12,970sq ft) sports centre will include a four-court sports hall, a fitness photography and media classrooms; record- Jgfikjqfe\`dgifm\j suite, a sports science laboratory, classrooms ing studios and art facilities. XZk`m`kpc\m\cj`eNXk]fi[ and changing facilities. Work is due to start on site in April 2013 Also on three storeys, the visual and and be completed by August 2014. Both The first of a planned series of community performing arts building will provide a perfor- new buildings will focus on sustainability. facilities inspired by the legacy of London mance hall; dance and drama studios; music, Details: http://lei.sr?a=L0T7G 2012 has proven successful as a way to increase levels of physical activity in com- munities. The Sports Legacy Zone (SLZ), Gfglcfljn`ejZfekiXZk]fie\n=i\eZ_il^YpjkX[`ld created by outdoor play equipment spe- cialists Proludic, is a play and fitness area UK-based Olympic stadium designers Ateliers 2/3/4, will have a capacity of 82,000. designed for use by the community. Populous have been selected to design the Construction work will commence in 2015 The first SLZ, installed in Watford’s new French national stadium of rugby by the with the project expected to be complete by Meriden Estate in April 2012, has signifi- French Rugby Federation (FFR). the end of 2017. The FFR plans for the venue cantly improved activity levels in the area. Grand Stade FFR stadium, which is to host 17-20 events a year, including five to six Details: http://lei.sr?a=z2a4T being developed by Paris-based architects games of the French national rugby team.

14 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 PROMOTIONAL FEATURE

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Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 15 SPECIAL REPORT

The scheme is part of the club’s ambitions to grow its global audience in an increasingly global and competitive market

The ‘sportertainment’ resort will mix a world-class sports venue with a large tourist attraction Real Madrid resort on track for 2015 opening

n opening date has been entertainment facilities and will feature set for the US$1bn (£632m, a large theme park and luxury hotels, as E756m) Real Madrid Island well as a residential scheme. There will A Resort, currently under con- also be a Real Madrid museum and a struction in Ras al-Khaimah in the United number of other branded leisure, hospi- Arab Emirates. Built under the Span- tality and retail spaces. ish football club’s brand, the 50-hectare The centrepiece of the resort will be (124-acre) Real Madrid Resort Island com- a 10,000-capacity stadium – claimed to plex is a joint venture between the club be the first to offer uninterrupted views and the government of Ras al-Khaimah of the sea on one side. It will be used for and is set to open in January 2015. a wide range of sporting and cultural When complete, it will combine mod- events and there are also plans to use ern, world-class sports venues with the stadium as the emirate state’s new

national venue. A special ‘sport port’ will also be created, alongside a luxury marina and yacht club - with the entire development being built in the shape of the Real Madrid club emblem.

TO NEW FRONTIERS Real Madrid’s president, Florentino Per- ez, has described the “sportertainment” project as being an integral part of the club’s future as it looks to gain a foot- hold in the potentially lucrative Middle Eastern and Asian markets. Football is growing in popularity across the region and a number of leading Eu- ropean clubs – including Real Madrid’s arch-rivals FC Barcelona – are keen to increase the level of awareness of their brands. FC Barcelona recently established a soccer school in the Emirate state of The iconic football club is the richest in the world, with an annual income of around £480m Abu Dhabi, while the likes of Manchester

16 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 United and Chelsea actively market brand. We are proud of being chosen themselves across India, China and Japan. by Real Madrid. We appreciate their vi- Perez said: “When the Real Madrid Real Madrid has more sion and we have a million reasons to be Resort Island opens its gates, visitors will than 300 million fans optimistic. I wish to congratulate Floren- become part of the legend of this club, tino Perez for his farsightedness and for which strives to be eternal and univer- - and more than half where he’s taken this club. This is going to sal. The world of sports and Real Madrid of them live in Asia transform the United Arab Emirates. We again prove they have no boundaries are ready to embrace progress and the and that football is a fantastic tool with millions of visitors who will come to Real which to make different people and cul- Madrid Resort Island.” tures come together. (£451m), Manchester United (£367m) and Louis-Armand de Rougé has been “Real Madrid Resort Island will be a German giants Bayern Munich (£321m). named chief executive of RAK Marjan sports tourist complex of the highest lev- The Ras al-Khaimah resort will add an- Island Football, the entity behind the el, covering 50 hectares in which tourism other revenue stream as the target for project. De Rougé said: “Football is con- and sport will seduce millions of people first-year visits to the attraction has been tinually growing in the Middle East. Real in search of quality leisure activities.” set at a million people. Madrid have more than 300 million fans According to financial analyst Delo- throughout the world and more than itte’s annual Money League, Real Madrid TRANSFORMING FORTUNES half live in Asia. We will bring Real Ma- is still the world’s richest football club, Sheikh Saud Bin Saqr Al Qasimi, ruler of drid closer to these people, who will be with annual income of around £480m. Ras al-Khaimah, said: “This is an exciting able to get to know the club better. The It is followed on the list by FC Barcelona project developed with a world-leading Real Madrid brand is iconic.” L

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 17 INTERVIEW

BILLY GARRETT

THE SPORTS OPERATIONS MANAGER FOR GLASGOW LIFE TALKS TO KATE CRACKNELL ABOUT DRIVING A CULTURE OF ACTIVITY AND MAKING A DIFFERENCE AT A POPULATION LEVEL

t’s not about increasing our share attendances in 2012, but it’s not just since 2006 when Glasgow Life became of the pie, but about making about sport. We also operate arts and an independent unit and I moved into the pie larger,” says Billy Garrett, culture venues across the city – 50 sites the sports team, I can’t remember a “I sports operations manager at in total – and research shows that go- time when we weren’t building new fa- Glasgow Life – the independent chari- ing to a museum or the theatre can also cilities,” he says. table organisation that manages the bring about positive outcomes in terms The latest offering in the Glasgow culture and leisure services on behalf of of people’s health and wellbeing. We Life estate is the £113m Emirates Arena, Glasgow City Council. That’s a claim I’ve see ourselves as a health service in the Europe’s largest dedicated indoor sports heard a number of times from within broadest terms, looking to make a pop- arena, which opened in the east end the sector, not always with much justifi- ulation-level impact in Glasgow.” of the city in October 2012. Among its cation. In this case however, as Garrett impressive list of facilities are the Sir elaborates on the broad range of initia- CONSISTENT INVESTMENT Chris Hoy velodrome, a 6,500-capacity tives being spearheaded by Glasgow But although Glasgow Life’s remit is a sports arena, and a 1,000-capacity arena Life, it rings true. broad one, sport and physical activity that can turn into a suite of community He says: “Our mission is very much re- is a key part of its offering. “Sports and sports halls when not hosting an event. flected in our name: Glasgow Life. We leisure has always been a focus for Glas- Indeed, community use is a key want to enhance the lives of Glasgow gow, with a massive investment over theme for Glasgow Life. Although the citizens, creating a city which allows the last 10, 15, 20 years,” says Garrett. Emirates Arena is one of a number people to grow, develop themselves, “That’s been a consistent strategy for of its facilities that will be used as a and enjoy life in this fantastic, dynamic the local authority, rather than simply Commonwealth Games venue, Glas- environment. a reaction to being awarded the Com- gow Life’s belief is that public access is “It’s about delivering healthy life- monwealth Games in 2014. equally important. “We don’t see any styles across the board. We operate 32 “I’ve been with the organisation since distinction between facilities for elite sports and leisure centres, with 27,000 the early 1990s, when we were still a versus community use,” explains Gar- direct debit members and 6.2 million department of the local authority, but rett. “All of our buildings cater for both audiences, and in fact the first people to use all of our Commonwealth Games facilities will be Glasgow citizens. We’re not building facilities, keeping them under wraps until the Games so they’re first used by elite athletes, and only then rolling out to the public. As soon as they’re completed, we’re opening them out to the community – I think we may be unique in doing that.” And the community has responded extremely positively. In its first seven weeks of operation, the 600-member- ship target originally set for the Arena for the end of March 2013 had already been easily surpassed, not to mention all the pay-as-you-go usage. The venue has The Emirates Arena also already hosted elite events but, as gym is kitted out by Garrett explains: “The Arena is located Technogym and Jordan in an area of real social deprivation, and 66 per cent of those who have joined up

18 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 “WE’RE NOT BUILDING FACILITIES AND KEEPING THEM UNDER WRAPS UNTIL THE COMMONWEALTH GAMES. AS SOON AS THEY’RE COMPLETED, WE OPEN THEM OUT TO THE COMMUNITY”

are locals. That’s just as important to us generally across the city of Glasgow, Sir Chris Hoy takes to the velodrome, which as getting elite use of the facilities.” whether that’s getting people into our has been named in his honour gyms, our sports facilities, our out- FITNESS AND SPA door boot camps, our volunteer-led city Alongside the sports facilities at the walks, or indeed into someone else’s Club members receive discounts) while Emirates Arena is an 80-station gym community sports club.” spa membership, giving unlimited access equipped by Technogym and Jordan, The Emirates Arena also offers a full to the heat experiences, costs around which overlooks the velodrome and day spa which uses Elemis and Murad £25 a month. But, says Garrett: “It’s still indoor arena. This is complemented treatments – a first for Glasgow Life. a touch of luxury. Why shouldn’t people by three group exercise studios, with Operating under the Refresh brand, it here have access to that though?” additional sessions taking place in the is, hopes Garrett, a concept that will be He adds: “From our perspective, spa various sports halls and outdoor spaces. rolled out to more sites. So how has a also offers the possibility of bringing in “We’ve placed a big focus on develop- luxury spa concept gone down in what new people to our facilities. The biggest ing our health and fitness offering over he’s already acknowledged is a com- challenge is always to get new custom- the last five or six years,” says Garrett. munity facing tough social challenges? ers – it’s then down to us to signpost “Most of our 32 sites include health and “Very well actually. I think people’s new pathways to get them engaged in fitness facilities, all operating under our perception of spa is changing – it’s a other aspects of our offering.” Glasgow Club brand – Glasgow Club fast-growing part of the overall industry members have access to all of our ven- – and we’ve created this in response to TOWARDS A REVOLUTION ues across the city. customer demand. We’ve always offered It’s in the face of this challenge – break- “For us, the recent FIA rebrand to steamrooms, saunas and so on, so really ing into new markets – that Glasgow ukactive is very timely – we don’t see a this is evolution rather than revolution.” Life’s diversity really comes to the fore. division at all between sports and fit- The spa has been made “as affordable “There are a number of ways people ness. We simply have a commitment to as possible” – for example, a 50-minute, come across us,” explains Garrett. “We creating a culture of physical activity full-body massage costs £45 (Glasgow might build a new sports facility in

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 19 INTERVIEW © PIXACHI/SHUTTERSTOCK.COM

their area, of course, and we have a going to be our revolution? I believe we Reaching out to the grey market: Functional strong focus on our Glasgow Club brand could make a huge impact on the public training at the Bellahouston club through marketing and PR. We’re easily health agenda, for example, but we’re the biggest sports and fitness opera- currently only scratching the surface. tor in Glasgow, and therefore arguably “As a sector, we must think beyond percentage of those then convert to enjoy greater visibility than other public the bricks and mortar of our facilities. membership at the end of the scheme: sector operators might do in their re- We can’t expect people to come to us: we offer a discounted membership to spective catchment areas. we have to take our offering to other encourage them to maintain their new, “Being part of a large cultural locations in the community, going out healthier lifestyle. When we launched association also means we have the op- to where the people we want to reach the scheme, we visited every GP practice portunity to talk to customers using our actually are. We have to use new tech- in the city – Glasgow Life and the NHS libraries and arts centres, for example. nology to move beyond our centres and together, making a joint pitch to the Some libraries are actually incorporated into people’s everyday lives. Again, part- GPs and the practice nurses – and we into our leisure centres, but even where nership work is key.” continue to work very closely with them. that’s not the case, we’re able to pool We’ve seen a significant uplift in the our resources to try and engage pro- PARTNERSHIP PROGRAMMES number of people being referred to us, spective new members. Garrett continues: “We’ve established including for mental health problems. “We also do a lot of community a very close partnership with the NHS “There’s still work to do at a national outreach work, including partnership Health Board, setting up programmes level though, addressing the issue of projects with the NHS Health Board designed to help prevent disease and QOF points, so GPs are recognised for and the Glasgow Housing Association, reduce the cost to the NHS of treat- referring to exercise, and ensuring the for example. For me, if we’re going to ment further down the line. Initiatives benefits of activity are incorporated into take the sector beyond the 12 per cent include our GP referral scheme, our GP training in the first place. penetration at which we’ve been stuck Vitality programme – classes that have “We also have our ACES programme, for years – if we really want to make a been designed to be suitable for peo- which works with about 26,000 children breakthrough to a wider population ple with a range of physical abilities with serious obesity. As with our GP re- base – we need to do things very differ- and medical conditions – and weight- ferral programme, it’s entirely bespoke ently, and partnerships will be one of loss scheme Shape Up, to name but a to each individual, and encompasses the keys to that being a success. few. We deliver those within Glasgow, sport, activity, nutrition and counselling. “Other sectors such as retail and but we also help the NHS to deliver And at the other end of the age range, the media have experienced genuine them to people outside of Glasgow. we work with Glasgow Housing Associa- revolution over recent years, but the “Our GP referral programme is very tion to offer programmes like Silver Deal physical activity sector is more or less successful, with about 4,500 individu- Active – a range of easy exercise and doing things as it’s always done. What’s als referred to us every year. A high arts classes for older residents which are

20 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 All the space you need

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Spatial Structures is a trading name of Dove Construction Ltd INTERVIEW

Councillor Gordon Matheson, leader of Glasgow City Council, at the official opening of the Emirates Arena delivered in places like residential cen- tres, church halls and care homes. “OUR VELODROME COACHING SESSIONS ARE “Our aim now is to scale up these in- terventions so we can deliver outcomes BOOKED UP MONTHS IN ADVANCE. WE CAN at a population level, rather than just ABSOLUTELY TRACE THAT TO THE OLYMPICS” among a few thousand people. We never rest on our laurels – we’re always looking to move programmes on.” Sports City 2012 Awards. This was based our staff and others working in this on a range of criteria, including not only sector. That skill set will be a part of ACTIVITY LEGACY provision but also participation. the Commonwealth Games legacy, and So returning to the idea of growing “Off the back of the Olympics, we saw we’re hoping it will help in Glasgow’s the pie, how has Glasgow fared in that increased attendance and participation bid to host the 2018 Youth Olympics. respect recently? Certainly perceptions of around 10 per cent across the city – “The legacy’s not just about how of the city among outsiders are, I ven- not just at our facilities, but also at local many people come to our facilities, ture, of a very sedentary population sports clubs. Some sports, such as those though – it’s a city-wide initiative, and with huge health challenges and social in which Scots did particularly well – this goes back to my comment about inequalities. But as Garrett explains, Andy Murray in the tennis, for example, growing the pie generally. the picture isn’t all doom and gloom: and Sir Chris Hoy in the velodrome – “It’s about getting more people into “We certainly face tough challenges. have seen even more of an uplift. Our local sports clubs, boosting school sport Glasgow has some of the poorest health velodrome coaching sessions at the and so on. We’re very involved in sports indicators in the country, and the eco- Emirates Arena are booked up months clubs across the city, even if we don’t nomic conditions have been tough in advance. We can absolutely track that operate them: we work with them to – we’ve had to cut £10.5m from our back to the Olympics. source funding, improve coaching stan- budget in the last three years, and need “We’re now focusing on the 2014 dards and create development channels to save about another £5m in the next Commonwealth Games. We’ve been for their youth sports setups. two. But we’ve met these challenges working on that legacy project for a “For us, it’s about improving the city’s without closing facilities or making any couple of years, because it’s not just overall physical activity offering – a key compulsory redundancies. about increasing participation after the goal within the legacy is to ensure we “Glasgow itself is also an exciting Games but also in the run-up. We’re don’t leave anyone behind. place to be at the moment, with a lot focusing heavily on getting coaching We’re working hard to develop a of new development and a real buzz standards up to scratch, making sure the cradle-to-grave offering that gets us about the place. It was even voted one capacity’s in place and so on. out into the hard-to-reach groups, re- of the top 10 cities in the world for sport “The experience of hosting the Games ally driving the population-wide impact recently, in the SportBusiness Ultimate will build valuable competencies among we’re hoping to achieve. L

22 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 SPORTS LEISURE FACILITIES& FORUM 20th June 2013 Royal Berkshire Conference Centre at Madejski Stadium

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For further information or to book your place contact: Delegate: Oliver or Kirsten Supplier: Lucy or Emma on 01992 374100 [email protected] www.forumevents.co.uk OUTREACH PROGRAMMES COMMUNITY MATTERS Football clubs are developing community outreach programmes that address social issues and build greater affinity with local people. Neena Dhillon looks at three clubs promoting health in pioneering ways, and setting an inspiring example to us all

The Movement is Derby County’s flagship project, addressing the high level of inactivity among teenage girls

ver the past five years the UK’s partnerships to be fostered with or- physical activity clubs, educational and football industry, backed by ganisations such as primary healthcare enterprise initiatives, social inclusion its major league and player trusts, the police, local authorities, Na- programmes and mental health schemes O associations, has taken great tional Lottery and Comic Relief. Football to engage a wide range of groups. strides to further meaningful commu- associations and governing bodies in- Of particular note is The Movement, nity engagement. This has involved cluding the Premier League, FA and PFA a flagship project set up by DCITC and football clubs positioning themselves also play a significant financial role; the Derby City Council in 2008 to address at the heart of their respective com- Premier League, for example, invested high levels of inactivity among teen- munities by delivering programmes £45m in 2011 to benefit projects that age girls aged 11 to 16 years. Supported that seek to improve the wellbeing of focused on sports participation, health, by the Premier League and PFA, The people in their local areas. No longer is education or community cohesion. Movement has provided 3,000 local girls this work confined to a coach or player with affordable dance, gym, swim and being sent to a school with a bag of DERBY COUNTY IN THE workout sessions in schools, village clubs footballs; today’s schemes are diverse COMMUNITY (DCITC) and council-run leisure centres as well as in their reach and target schoolchildren Derby County Football Club’s award- self-esteem courses, a Movement maga- as well as vulnerable people of all ages, winning community programme, which zine and interactive website providing backgrounds and abilities. achieved charitable trust status in advice on healthy lifestyles and access to The more advanced community mod- 2008, currently engages over 20,000 a course offering a professional insight els are based on a not-for-profit trust adults and children annually, under- into multi-media careers. or foundation that reports into the par- pinned by funding of £1.3m that has DCITC head of community Simon ent football club, while maintaining its been secured over the past three years Carnall explains how the initiative has structural and financial independence. from partner organisations. With this broken down barriers: “Cost, logistics, Although it will be expected to raise financing, DCITC runs football and other self-esteem and body image were some finance through core of the factors stopping activity strands such as these young people weekend and holiday from being active, so we football clubs and fitness provided safe, local and facilities, trusts typically girls-only environments receive crucial ‘in-kind’ where they could exer- support including PR, cise at affordable rates HR, IT, legal and adminis- [£1–1.75 per class]. We trative resources. focused on the activities External bodies and they were interested in corporate sponsors are – such as dance, beauty major sources of fund- and the media – rather ing, and it’s becoming than football. We gave increasingly common them a membership card for multi-dimensional Derby County’s community programme currently engages over 20,000 local people offering incentives to

24 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 Manchester City’s player ambassador Joe Hart attends a Strike a Balance session, offering his support to local primary school children exercise more, as well as finding enthu- by one of our motivational staff mem- CITY IN THE COMMUNITY (CITC) siastic dance leaders to engage them in bers, who are qualified Derby County Established as a pilot of the PFA’s ‘Foot- lessons and competitions. To date, this football coaches seconded to the trust.” ball in the Community’ initiative back has resulted in a 19.5 per cent increase A year into Active Choices, the council in 1986, Manchester City’s community in activity levels among a group that has been delighted by the 0 per cent re- scheme began with football coach- was completely sedentary.” offending rate among participants, all ing and is now one of the industry’s of whom have maintained activity while longest-running programmes. Operat- ACTIVE CHOICES on the programme. Of those completing ing today as the self-sustaining City in The success of The Movement has re- their 48 weeks, 30 per cent have moved the Community Foundation (CITC), it sulted in Derby City Council approaching on to sustained club activity. works with between 30,000 and 40,000 the trust once more, this time with the people a year across 32 projects based challenge of instigating behavioural around the following five themes: change among adults suffering from We focused on the skills and enterprise, health and activ- substance misuse. Launched in June ity, football and multi-sports, disability 2011 by a partnership formed between activities they were sports, and community cohesion. DCITC, NHS Derby City, Phoenix Futures interested in – such Partnering with public and private and the council, Active Choices is a one- as dance, beauty and sector organisations, charitable groups, year programme that seeks to improve the Premier League and Manchester the physical and mental health of indi- the media – rather City Football Club, CITC employs 21 full- viduals aged over 18 entering Class A than football time staff including a health and activity drug treatment services. manager, Lisa Kimpton. “We started “We have 91 clients who have been delivering physical activity, sport and referred to us by Phoenix Futures,” Carnall points out that although free fitness sessions to local people about explains Carnall. “As adults returning access to the council’s leisure centres a decade ago,” says Kimpton. “NHS to the community from prison, they has been instrumental in the delivery of Manchester, which heard of our work, have committed to staying clean dur- Active Choices, he does see an opportu- approached us to form a partnership ing our 48-week holistic intervention nity for other providers of fitness, sport through which we collaborate on con- programme, which works alongside and exercise to get involved in similar veying a variety of messages, including traditional services. We use free weekly projects in the future. healthier lifestyles for adult men and activity sessions – ranging from football He explains: “It’s a brave new world mental health support.” to boxing, swimming to gardening – as in terms of community partnerships. One of CITC’s award-winning proj- well as boot camps and healthy eating Programmes today need to have real ects is Strike a Balance, which launched lessons to keep our clients focused on and hard outcomes, so we should all in February 2011 in collaboration with the attainment of a healthy body and be thinking about how we can play our Healthy Schools Manchester and law state of mind. Close family members part. And after all, some clients will firm Hill Dickinson to offer a free, five- also have free access to exercise as part become future customers of the leisure week programme about healthy living of our rehabilitation approach. During centres to which they have been intro- to Manchester primary schools. “Healthy these sessions, clients are accompanied duced by our projects.” Schools Manchester identified that

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 25 OUTREACH PROGRAMMES

children aged between nine and 10 are at an optimum age to receive informa- tion about what they should be eating, ahead of their entry into high school when they will have more freedom over their meal choices,” explains Kimpton. “Over five weeks, we provide one hour of classroom-based learning each week, looking at subjects like healthy eating, food groups, the psychological rea- sons that determine our food choices, physical activity and a tasting. This is followed by one hour of football-based fitness and movement. “We find the classroom session on physical activity is always one of the most popular. I’ve just returned from Appearances by Manchester City players like Gareth Barry boost the profile of community initiatives one where we had all the kids do a Gangnam-Style dance, after which we community role model, rather than just Reaching out to the community, espe- took their pulses and discussed how a money-making football club,” Kimp- cially supporters, the campaign has seen their heart, blood and muscle groups ton says. “We achieve this by working large-scale sponsored walks and cycling would be reacting to the exercise.” to make a real difference to issues like events organised to raise an impressive In the last academic year, 86 schools childhood obesity.” £720,000 in the last three years. took part, with over 3,000 Manchester While the main motivating factor is children enrolled in the Strike a Balance TOWN IN THE COMMUNITY the chance for fans to come together programme. Based on questionnaires Huddersfield Town’s Football in the before a Championship game and make provided before and after the five Community department – funded mostly a genuine difference, Huddersfield Town weeks, CITC found that 91 per cent of by the club, but with some support given also furnishes participants with health participants understood how much by central bodies such as the Football and training advice ahead of the flagship physical activity they should undertake, League Trust – delivers fitness tips to ‘Walk for Pounds’ and ‘Pedal for Pounds’ with 78 per cent achieving one hour hundreds of local youngsters through community events, which have a heavy or more of activity using large mus- its soccer schools. Mental health is also emphasis on the promotion of the ben- cle groups every day. A total of 83 per on the agenda, with the community efits of physical activity. cent were still able to recognise a bal- team using some league games to raise The latest walk, which took place in anced diet five weeks after programme the profile of illnesses such as dementia November 2012 and which garnered sup- completion. CITC football coaches, all among adult supporters. port from a growing set of businesses, with RSPH Awards in Healthier Food and Since Huddersfield Town’s training saw the football club’s chair Dean Hoyle Special Diets, run the project – but is it ground, Canalside Sports Complex, is and commercial director Sean Jarvis lead undoubtedly appearances by player am- open to the public, the local communi- 175 fans across a 19-mile route to a game bassadors such as Joe Hart and Gareth ty also has access to an on-site football in Barnsley. Even more strenuous was the Barry which have helped give Strike a pitches, dance studio, bowling, croquet latest flagship cycle, in which 300 fans Balance a profile in the community. and hockey clubs and gym at competitive made the three- to four-day bike journey “We would like to be seen as a prices. The team’s technical from Huddersfield to Yeovil in time for and playing staff are regularly another match. It’s the overwhelming recruited to spread the word response to these, and other grassroots about the football club’s activ- fundraising initiatives, that led to Hoyle ity-related community work. setting up a registered charity in sum- Making local headlines of mer 2012. Charged with the mission of late has been Huddersfield ‘making a difference’ in the West York- Town’s Keep It Up campaign, shire region, especially among young a fundraising scheme that people who were in need, the Hudder- jointly and evenly benefits sfield Town Foundation has kicked off the Huddersfield Town Acad- proceedings by initiating five breakfast emy and local charity the clubs at junior schools, so that 250 kids Yorkshire Air Ambulance. from deprived backgrounds receive a nu- tritious and healthy start to the day. Such is the commitment to the foun- Huddersfield Town’s ‘Pedal for dation that Huddersfield Town will Pounds’ cycling events pro- double every pound generated by fund- mote physical activity while raising projects, enabling more Early also raising money for charity Kick-Off breakfast clubs to be launched throughout 2013. L

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Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 27 ARCHITECT FOCUS CARTWRIGHT PICKARD

James Pickard, co-founder of Cartwright Pickard, talks about the challenges of refurbishing the Grade II listed Golden Lane Leisure Centre in the City of London

What drew you to a career How did you start your career? in architecture? I studied architecture at the Univer- I started getting interested in architec- sity of Nottingham – I did two degrees ture when I was five years old, when there. I have always worked in Lon- my father commissioned an architect to don, apart from a couple of years spent design a very modern house for us near working in Stockholm. Harrogate in Yorkshire. I went to see I founded Cartwright Pickard in early the architect’s drawings and the model 1997 with Peter Cartwright. he made of the house. I also went to the building site every week with my How would you describe your mum and saw the building taking shape. architectural philosophy? Watching the home I grew up in being Primarily, it is about using our ideas to ■ James Pickard founded the practice designed and built inspired me to want improve the quality of life for building with Peter Cartwright in 1997 to be an architect myself. users and occupiers. It’s also about the

■ A new dance studio was created between the swimming pool and the sports hall

28 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 quality of life of people who have to ■ Double glazing was added, improving and added in a new gym and dance move around buildings – if you are doing the energy efficiency of the centre studio. We also created a more spacious a large masterplan, the space between reception area, and improved the cir- the buildings can become more impor- How did you get involved with the culation throughout the building. The tant than the buildings themselves. Golden Lane Leisure Centre? place feels like a high quality leisure We were already working for the City development now, rather than the very Where do you get your of London Corporation [the municipal dowdy, down-at-heel, grubby place that inspiration from? governing body of the City of London] it was before. It’s been transformed. When I visit beautiful places, I try and on the Middlesex Street residential es- In order to make the buildings more understand what makes those places tate – doing some refurbishment work thermally efficient, we introduced dou- successful. I’ve travelled lots and been to and new proposals, including build- ble glazing to the swimming pool hall, see buildings by some of the great mod- ing a public library. We were invited badminton courts and other big spaces. ern architects of all time, which have to tender for the refurbishment of the This reduces energy loss and significant- inspired me. I’m also driven by the idea Golden Lane Leisure Centre off the ly lowers heating bills. that the wheel needs to be reinvented back of the success of that project. Because it’s a Grade II listed building, every now and again. I’m very interested we had to undertake all the changes in how new technologies and practical Why did it need so much work? in a very sympathetic way. It took a lot innovation can improve the performance It had been around for a long time and of care to find manufacturers of glaz- of buildings. Architecture should evolve all buildings need to be refurbished af- ing systems where the mullions [metal to reflect this innovation. ter 30 or 40 years of use. It needed a lot frames] were very similar in dimension Generally, the construction industry of upgrading to the fabric of the build- to the old steel frames, for example. A is very conservative and slow to change. ing, because of the running costs. It was lot of attention went into the detailing The majority of homes built in Britain all single-glazed, and very thermally and selection of materials and getting today use technology we inherited from inefficient. Also the City of London Cor- approvals from the authorities with re- the Romans 2,000 years ago. Technol- poration wanted to breathe new life gard to the listed building consent. ogy in house building has moved on into the existing complex. We also improved the overall qual- very little since, yet changes that have ity of the building, with high quality taken place in every other walk of life What did the refurbishment colours and finishes, and have put in low have been huge. Sometimes you have to project consist of? energy lighting, which will contribute recognise there are better ways of doing We refurbished the existing swimming to its low energy performance and cost things and embrace change. pool, sports hall and changing rooms savings going forward.

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 29 ARCHITECT FOCUS

■ The leisure centre is a listed building and forms an L shape around the courts, which are used for tennis, netball and children’s fi ve-a-side

ARCHITECT FOCUS

Fusion Lifestyle has been appointed to manage the centre; the company is GOLDEN LANE LEISURE CENTRE paying rent to the City of London Cor- poration, so it’s getting income back in The Golden Lane Leisure Centre is located The centre is a Grade II listed building return for the capital that’s been spent. at the heart of the Golden Lane Housing and is owned by the City of London More importantly though, the residents Estate, and was originally designed Corporation. It reopened in January of the Golden Lane Estate have got a by Chamberlin, Powell and Bon (the 2012 after a year-long refurbishment by fantastic new sports facility. practice responsible for the Barbican and Cartwright Pickard. The contractor for the Golden Lane Estate) in 1963. The the works was Quinn London, and Fusion What is your favourite part centre takes an ‘L’ shaped form around Lifestyle is managing the centre. of the refurbished centre? a quadrangle and is the conglomeration The leisure centre has a 20m pool, I think it’s the way we’ve exposed and of two formerly separated buildings; the sports hall, 38-station gym, dance studio treated the existing pavement lights, two storey swimming pool and badminton and outdoor courts for tennis, netball and used them to let daylight in. They court and the single storey club rooms. and children’s five-a-side football. have enabled us to transform the vault- ed areas of the building that weren’t well used before. The new gym has been put into the vaulted club rooms, What were the biggest the interest of the practice to experi- and it’s a fantastic space now. challenges of this project? ence working on different building Working with a listed building. It’s not types. If I was doing this job purely for How was sustainability like just getting planning permission, money, I would have turned this project taken into account? you have to get listed building consent away, but we enjoy having a variety of Introducing double glazing has dramat- and you have to go through a much work in the office and it’s an honour ically reduced heat loss, and we’ve put higher level of scrutiny and approvals to be involved in the refurbishment of in a lot of low energy lighting. We’ve to get that consent. such an iconic project. also got photovoltaic panels generating There’s probably 50 per cent more electricity on the roof, which introduces work involved in a listed building proj- What reactions have you had? quite a strong renewable energy com- ect than a non-listed one. You do these Extremely good. We had an open ponent to the building. projects partly because they are quite evening and the feedback was over- high profile, and partly because it’s in whelmingly positive. Everyone raved

■ The floor to celing windows fill the space with natural light and open up the centre to passers by

32 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 about what a good job had been done. ■ Residents of the Golden Lane It’s set around a lake and includes a We’ve recently won the Architects’ Jour- Estate can use the leisure centre’s golf course, an equestrian centre and a nal Retrofit Award in the public building facilities for a reduced rate watersports centre as well as a five star category, which was very nice. hotel and spa and 1,000 villas. We’re there’s a creative, innovative process aiming to make it the most environmen- Who do you admire? in architecture which I really enjoy. It is tally-friendly resort in China. I learned a lot from a very distinguished also very rewarding to train young peo- We’ve finished the initial masterplan, architect called Peter Foggo. I was lucky ple and see them grow into competent which I presented in March. enough to work in his practice and he architects within our business. Some We’re planning to use an anaerobic taught me a great deal. move on but keep in touch. digestion system to create biofuel from In my view, Renzo Piano is the great- kitchen waste in order to generate heat est living architect. And the architects And what do you enjoy the least? and electricity for the resort. It will be who have inspired me the most who Fee negotiations. Many clients are ex- one of the first of these types of sys- are no longer alive are Alvar Alto and ploiting the fact that there’s a massive tems to be installed in China. Louis Kahn, because of the simplicity shortage of work to drive down fees to There’s a historic village in the area and rigour of their approach to design. unsustainable levels which is damaging with 300-400 year old traditional Chi- There’s an incredible humanity in the the profession. The market has almost nese homes – absolutely beautiful, way they understand how humans in- reached the point where architects are timber-framed structures – which have teract with buildings. being asked to do the same amount of been left to rot. We’re planning to reno- work we were doing pre-credit crunch vate the whole village and then get What do you love about your job? for about half the fee. These are very people back into the homes and turn it Every single day is different. I started tough times for architects. into a living tourist attraction. studying architecture more than 32 It’s very exciting and right up our years ago, but you never get bored, Are you doing other sports projects? street, because we’re passionate about because the days are never the same. We’re working on quite a large, highly creating beautiful places that use sus- Architecture is an art and a science, and sustainable resort in the South of China. tainable ideas and innovation. L

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 33 GRASS ROOTS HE GR T A G S S

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THE POPULARITY OF ROUNDERS IS L INCREASING AND IT’S ALREADY AMONG THE TOP THREE MOST PLAYED TEAM SPORTS – AHEAD OF CRICKET AND RUGBY ROUNDERS ENGLAND

ounders, with roots dating of pupils who no longer play rounders back to Tudor times, is cur- said they would like to play if they had The Return to Rounders campaign aims rently played by around 24,000 been given the opportunity. A focus for to encourage more women and girls to R adults (around 70 per cent of Rounders England in recent years has rekindle their love for the sport whom are women) at least once a week been the need to establish a nationwide and nearly 70,000 play once a month ac- infrastructure to provide playing oppor- cording to Sport England’s Active People tunities outside of school. Rounders England to project a more pro- Survey*. Research by the Women’s Sport Participation at higher education es- fessional and modern organisation. and Fitness Foundation (WSFF) also tablishments is increasing, mainly due The current board structure reflects highlights that rounders is played in the to Sport England’s Active Universities the sports development priorities of its majority of UK schools (87 per cent) and initiative where 19 universities received whole sport plan and it has invested in is in the top 10 most participated school funding to offer rounders and data from three regional relationship managers. sports. It ranks in the top three most the public body shows that 91 per cent The regional managers are responsible popular team sports, ahead of netball, of latent demand comes from those un- for creating successful partnerships with cricket, tennis and rugby. der 35. Of the 16,300 people who would local organisations to deliver rounders The challenge Rounders England, the like to participate in Rounders more programmes in their area – these could National Governing Body (NGB), has often, 78 per cent are not participating be universities, volunteers, local authori- faced is the high level of drop off from regularly, which highlights a significant ties, county sports partnerships, leisure young people, most new market for the sport. facilities or young people’s groups. These significantly after programmes are then linked to the club leaving primary FROM SCHOOL PLAYING FIELDS TO network and leagues to encourage sus- school (29 per cent), NATIONAL GOVERNING BODY tainable play. at the end of Year Formerly known as the National Round- 9 (11 per cent) and ers Association, the NGB has come a long ENGAGEMENT PROGRAMMES Year 11 (29 per way since it was originally formed by a Alison Howard, CEO of Rounders Eng- cent). According to small group of teachers in 1943 with the land, explains: “Rounders appeals to a the 2012 Rounders aim of standardising the rules. Thanks broad spectrum of people, including England School to £2.2m funding from Sport England, beginners and those returning to the Pupil Survey the organisation implemented its Whole game, thanks to the sociable aspects 72 per cent Sport Plan 2009-13 and rebranded as and the informality the game offers. We

“We’re working hard to create more opportunities for women to play and I hope that if they try our sport they’ll enjoy it” Alison Howard, CEO of Rounders England

34 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 have built on the appeal of it being a centre chains across the country and to simple, inclusive and fun activity. From support this, training has been delivered Among the key strategies is to increase this we’ve created a number of initiatives to staff to act as Rounders Activators so the number of 14-25-year-olds who play to bring new participants to sport, not they can facilitate indoor games. the sport at least once a week just create a shift of those already play- The primary focus for Rounders Eng- ing sport, transferring sports or starting land Activators is to raise awareness and a new sport.” drive interest for organised sessions. when it comes to encouraging adults The ‘Smile it’s Rounders’ online tool- Alison Howard says: “Our Activators em- and families to get involved. By ex- kit, which can be downloaded from body real drive, passion and enthusiasm ploiting social media channels such as www.roundersengland.co.uk, has been Facebook and Twitter, we’ve seen fan- designed to reach three distinct audienc- tastic examples of the invaluable work es; parents, students and the corporate these volunteers carry out within their workforce. Through tailored messages local communities.” about playing opportunities, the toolkit comprises four key elements – Chuck It, ENCOURAGING MORE Whack It, Leg It, Smile! – and gives play- CHILDREN INTO THE SPORT ers information on how they can get Rounders England works with the char- started and the basic rules. ity Youth Sport Trust to provide physical Return To Rounders, like other success- literacy programmes for primary school ful NGB engagement campaigns such as children so they can grasp the basic skills Back To Hockey, encourages more wom- such as balance, agility, movements, en and girls to come back to Rounders. throwing, catching and running. This includes women and girls who have At secondary school pupils can take not played since they left school, or who part in Rounders Young Leaders cours- have never played before but with the es and Rounders England also works overall objective of encouraging more with groups such as Street Games and people to play more often. Us Girls to provide play opportunities To help broaden the appeal of the outside the school curriculum. There sport, Indoor Rounders was established are opportunities for young people outside the traditional playing season to become UKCC L1 Rounders coaches Unlike most NGBs, Rounders England of March to October. Successful part- doesn’t intend to have purpose-built sites from the age of 16 and to become of- nerships have been set up with leisure ficials from the age of 14.

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 35 GRASS ROOTS

INCLUSIVE ROUNDERS all play regular competitive fixtures An increasing number of people with against Wales, Scotland, the Channel Is- Most of Rounders England’s grassroots disabilities are playing rounders, and lands and the Isle of Man and participate activities encourage an informal style of the NGB ensures that the sport can be in overseas tours to various places includ- play - which suits the nature of the sport adapted to make it accessible to all. Af- ing Greece and Dubai. ter a successful pilot in 2011, the first of its kind in the country, the first wheel- FACILITY STRATEGY insight in relation to its consumers and chair version of the game took place. Unlike other NGBs, it is not the intention the market. It has also analysed inter- This was rolled out to selected schools of Rounders England to have purpose- nal membership data, surveyed club across the country and now provides a built facilities. Howard explains: “Our members, member schools, school stu- valuable opportunity to those young grassroots activities encourage an infor- dents, coaches, umpires and university people who may have to overcome huge mal style of play. The beauty of rounders students. Through its work with the barriers to access quality sports activity. is that you can set up a game virtu- WSFF, it has developed a strategic plan ally anywhere there is an open space, running from 2013 until 2017 to ignite THE COMPETITIVE GAME be it the park, beach or village green. the passion for rounders by targeting Rounders England has a developing play- For more formal play opportunities, increased and sustained nationwide er pathway which can be entered at any we engage with schools, local author- participation in the sport. stage, but commonly, adult players aged ity pitches, private sports clubs, hockey The organisation has been success- 16 and over begin by accessing a start- pitches, rugby pitches – anywhere that is ful in securing investment from Sport up rounders opportunity, for example a big enough for a pitch. England for the period 2013-17 to sup- festival or a short rounders activity pro- “We also work with Sport England’s port three key outcomes; increase in gramme. From here they can progress facilities teams to include participation once a week participation among the to playing in a team or a club, often in a in rounders in any new sports facilities, 14-25 and the 26+ age group as well as league structure. Opportunities also ex- both indoor and outdoor.” increase in people with disabilities play- ist to progress to the performance level ing rounders. regionally and nationally, the pinnacle REACHING NEW AUDIENCES Howard concludes: “We have some being selection for the England squads. Over the last year, Rounders England very exciting opportunities ahead of us There are four England women’s has worked with several organisa- and I hope by increasing the participa- squads (U14, U16, U19 and Seniors) that tions to gain a significant amount of tion of women in rounders, we will see more women benefiting from physically active lifestyles. We’re working hard to We have some very exciting opportunities create more opportunities for women ahead of us and I hope we will see more women to play and I hope that if they try our sport and enjoy it, they will be inspired benefiting from physically active lifestyles and confident to try other sports and physical activities.” L

36 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 Innovation, style and performance

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Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 37 PROFILE

SIMON MORTON

Following the launch of UK Sport’s Gold Event Series, the director of Major Events and International Relations talks to Magali Robathan about the Olympics, attracting major events to the UK and the power of sport

t was a full on few weeks,” future events could benefit from the les- says Simon Morton, director sons learned in staging the Olympics. of Major Events and Interna- “I spent the Games rushing around “I tional Relations at UK Sport, the Olympic Park, trying to get around when I ask him how the London 2012 as many of the events as I could,” he Games were for him. says. “For a long time we have believed “They were incredible, weren’t they? I that the way the Games were deliv- have no doubt that internationally, the ered in each sport would become the 2012 Games will be viewed as one of the blueprint for the delivery of a World most successful Games in history.” Championships or a European Champi- For Morton and his team, the Olym- onships when we put those on in this pic and Paralympic Games were part of country. To see how the Olympic events a bigger picture. UK Sport – led by its were being delivered will be incredibly Major Events team – is responsible for useful when we come to guide national co-ordinating the bidding and staging governing bodies in the delivery of big of major international sporting events sporting events moving forward.” across the UK. So while Morton appreci- UK Sport is the UK’s high-perfor- ated the Games for their own sake, he mance sports agency, responsible for was also thinking about how they would investing around £100m of public funds help in his team’s bid to attract more in elite sport. It is accountable to the De- major events to the UK and how those partment for Culture, Media and Sport

GB's paralympians won 120 medals at London 2012

38 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 More than 1,200 Olympic and Paralympic athletes are funded by UK Sport

(DCMS), and works to support the UK’s top athletes in maximising their chance of success internationally. The role of Morton and his team is both to help in the bidding and staging of major sport- ing events in the UK and to work on developing the UK’s international sport- ing relationships.

A CAREER IN SPORT Morton has worked for UK Sport for seven years. Before that he spent six years with the International Badminton Federation (now the Badminton World Record levels of investment helped Team GB win 65 Olympic medals Federation) in a number of roles, finish- ing as head of marketing. Despite having spent his entire career working in sports, Morton says he never since I worked for the IBF, I’ve always Paralympic Games, the 2014 Common- set out to do so. had a passion for international sports wealth Games in Glasgow, and all the “I did a degree in Political and Ancient politics,” says Morton. “To be formally other amazing events taking place History at Keele University and then a looking after the UK’s strategy to build across the UK,” says Morton. Masters in International Relations at international sporting relations is pretty “We wanted to formalise this, and Warwick University, and really I just special, and a good challenge.” start to promote this incredible package wanted an international-style job,” he of events. We now have these amazing says. “I applied for internships at sev- THE GOLD EVENT SERIES assets – these iconic new venues – and eral organisations including the United The latest challenge for Morton and his we want to use and exploit them. We Nations, then a friend, who was a direc- team comes in the shape of the Gold have a stable of world-class events tak- tor at the IBF, asked if I’d ever thought Event Series, a campaign unveiled in No- ing place in the UK, and a public that about working in international develop- vember 2012 by UK Sport and the DCMS. wants to see more amazing sport after ment through sport.” The Gold Event Series will see £27m the Olympics. The Gold Event Series is Morton joined UK Sport as a major of National Lottery money invested in acting as a vehicle to package these events consultant, advising governing bringing more than 70 international events, as well as a support programme bodies about issues surrounding the sporting events to the UK by 2018. for the national governing bodies bid- staging of major events. In June 2011 “For a long time, people have talk- ding for and hosting them.” he was promoted to director of Major ed about the golden decade of sport Although the campaign has only re- Events and International Relations. “Ever in the UK, with the 2012 Olympic and cently been announced, UK Sport has

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 39 PROFILE

been working on it for a long time, the 2016 Track Cycling World Champion- big event, which was the World Rowing explains Morton. “Around three years ships,” adds Morton. Championships 2015.” ago, we sat down with various national Although the campaign has now had The hosting of major sporting events governing bodies and asked them which major successes, things didn’t look quite is part of the government’s long-term events they’d like to host. They gave us so rosy a year or two ago. sporting strategy, which aims to use the more than 200 nominations – we prior- “At the start of our new bid cycle, success of London 2012 to attract events itised those, and developed a target list around 12 to 18 months ago, we bid that will bring both economic and sport- of 70 events.” for a Hockey World Cup to be hosted in ing benefits to the UK. Sixteen of these events have already London in 2014, and for a World Netball But while the economic benefits of been won, including the flagship 2017 Championships to take place in Man- hosting prestigious sporting events are World Athletics Championships – “the chester in 2015,” says Morton. “Those important, Morton is also keen to stress biggest event the UK has never host- were the first big world events that we the intangible benefits. ed,” as Morton puts it – which will take bid for under the new programme, and “As well as the tangible benefits, place in the Olympic Stadium. Morton we lost both of the bids.” around things like economic impacts describes winning this event as one If securing the 2017 World Athletics and a boost to visitor numbers and the of the highlights of his career with UK Championships was a highlight for Mor- promotion of the country, there are the Sport. Other flagship events secured ton, this period was a bit of a low point. inspirational benefits of these events, since the start of the process include the “That was a challenging time, because pumping interested and driven people 2015 World Artistic Gymnastics Champi- the pressure starts to grow when you towards some of the other structures onships, the 2015 World Canoe Slalom lose a few bids,” he says. “People start which organisations like the govern- Championships and the World Triathlon to question whether you’ve got the ing bodies and Sport England offer,” Championships Series Final 2013. “We right approach, whether the UK will he says. “We saw in 2012 how sporting have also launched bids for the 2016 Eu- be a strong hosting nation post-Games. events can create these really unique ropean Swimming Championships and Happily, since then we’ve only lost one moments of communal celebration.

THE GOLD EVENT SERIES EVENTS WON SO FAR

■ Track Cycling World Cup 2012 ■ Squash Men’s World Open ■ Gymnastics World Cup 2012 Championships 2013 ■ European Athletics Team ■ Wheelchair Tennis Singles Masters 2014 Championship 2013 ■ IPC European Swimming ■ BMX Supercross World Cup 2013 Championships 2015 ■ Rowing World Cup 2013 ■ European Eventing Championships 2015 ■ World Youth Netball Championships 2013 ■ EuroHockey Championships 2015 ■ World Canoe Slalom Championships 2015 The Lee Valley White Water Centre ■ Rugby League World Cup 2013 will host the 2015 Championships ■ World Triathlon Championships ■ World Artistic Gymnastics 2015 Series Final 2013 ■ World Athletics Championships 2017

40 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 "We saw in 2012 how sporting events can create these really unique moments of communal celebration. They bring people together, within local communities and as a nation, in a way that not many other things can"

They bring people together, both within Attracting major events to the UK is KEEPING UP THE MOMENTUM local communities and as a nation, in a a complex business. As part of the Gold The next year looks like being another way that not many other things can. Event Series, UK Sport and DCMS have busy one for Morton and his team. “It’s important that we invest into the identified 14 key areas in which they can “We’ll be working on the rollout of country’s soul as well as its body.” help governing bodies – seven relate to the Gold Event Series, getting the mes- bidding for major sporting events, and sage out about this great package of CONFIDENCE BOOST seven are about help in staging the events,” he says. “That’s a big task. The success of the Olympic and Paralym- events themselves. We’re also working on a number of live pic Games has shifted perceptions of “We tried to think about everything bids and we’ll be doing some feasibil- the UK hugely, says Morton, with inter- the governing bodies could need, in ity work on other world championships national federations of sport very keen terms of support from the government,” that might be launched this year.” to return. Of course, it hasn’t always says Morton. “We support the feasibility They will also be working systemati- been this way. studies of major sporting events, we do cally with national governing bodies to “If you cast your mind back to the a lot of work around bid advice, either build their influence within internation- mid- to late-1990s, in pretty much all from within our team or by bringing in al sport. “We’ll be working with them components of international sport external consultants. We finance the over the next six months on their four there was a feeling that GB was a bit bids and work closely with DCMS to en- year strategies, which will set out how lacking,” he says. sure that there is good political support. they want to present themselves inter- “If you think about where we were “In terms of support for the events nationally,” says Morton. in performance terms after the 1996 themselves, the main one is that we The government has announced plans Olympics in Atlanta with just one will invest National Lottery funding to scrap the merger UK Sport and Sport gold medal, where we were in major into staging them. We have also just England – although Morton will only say events terms with issues like Pickett’s launched a centralised equipment pro- that the DCMS is currently considering Lock [when London had to hand back gramme, making generic pieces of big the options, and UK Sport is awaiting the 2005 World Athletics Champion- event staging equipment available to DCMS’s conclusions. “It would be wrong ships after government funding for the events being supported via UK sport. for me to pre-empt that process,” he Pickett’s Lock stadium was pulled] – in- “We also have programmes around says. “We’re just focused on delivery.” ternationally our stock was falling. That knowledge transfer and we have a It’s clear that Morton genuinely be- has picked up since the early 2000s. We research programme to help research lieves in the power of sport. When I ask were making good ground, but the bodies to help measure the impact of what drives him, he doesn’t hesitate. Olympics has given us a massive push. events they put on. It’s a holistic set of “There are very few things that bring na- The UK’s global competitiveness is so programmes we are wrapping around tions together like big sporting events high at the moment in terms of bidding governing bodies to ensure they are ex- do,” he says. “It’s incredibly motivating for sporting events.” ceptionally well supported.” and I’m very privileged.” L

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 41 PEACE & SPORT

PLAYING FOR AMNESTY Sport is a universal language which can transcend any number of differences. Kath Hudson looks at some of the heart warming projects making an impact in some of the world’s most unlikely places

ith sport so embedded in former pentathlete Joel Bouzou, based Western culture, we can on a conviction that sport can change often overlook its basic the world for the better. “We promote W civilising influences: empow- peace through sport towards the most erment, confidence, sense of fair play, influential decision makers and with camaraderie, team working and a sense grassroots projects in some of the world’s of shared purpose. Plus it’s fun and, as most vulnerable areas,” says Bouzou. well as bringing out our competitive Peace and Sport works with NGOs, sides, it also makes us smile. governments, associations and National For these reasons a number of ad- Sports Federations to design and imple- venturous organisations are braving ment sports programmes within local warzones and volatile areas to take contexts, rather than trying to impose a sporting opportunities to the people standardised system. Currently it is oper- there. Politically neutral, these projects ating in Timor Leste, Ivory Coast, Israel/ are all about highlighting the similarities Palestine, Great Lakes Region of Africa, between people, not the differences. As Burundi, Democratic Republic of Congo, Dorian Paskowitz, founder of Surfing4- Rwanda and Columbia. Monaco-based organisation Peace, says: “God and the devil would Bouzou says that one of the great- Peace and Sport designs and surf together if the waves were good.” est examples of how sport can break implements sports programmes down barriers was demonstrated at the in vulnerable areas to make the PROMOTING PEACE 1st Peace and Sport Table Tennis Cup in world a more united place THROUGH SPORT Doha, Qatar, in 2011. North and South Ko- Peace and Sport is one of the fore- rea – two nations which refuse to meet runners of the unity through sport in other contexts – were among the 10 movement. A politically neutral, Mona- nations taking part. “Peace and Sport attend the same tournament and to share co-based organisation, it was set up in offered a unique opportunity to offi- time and talks,” says Bouzou. 2007 by Prince Albert II of Monaco and cials from politically divided countries to Going forward, Peace and Sport will be reaching out to more leaders, through its international forum, field projects and the development of continental hubs. Encouraging private corporations to get involved is one of the key goals. “Year after year, the peace through sport family gets wider, with a growing number of heads of state, international institutions, peace leaders, athletes and local organisations joining,” says Bou- zou. “I see in this dynamic the sign that our action is going forward. Who knows how far we can go.” Skateistan provides youngsters in Afghanistan with an education, valuable skills and a safe haven UÊ www.peace-sport.org

42 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 SKATEBOARDING IN He says he started the organisation charity has also started a street pro- AFGHANISTAN without any particular plan, simply with gramme in Phnom Penh, Cambodia. Unlikely as it may sound, girls are now the intention of marrying two interests The centres give children education, skateboarding in Kabul, Afghanistan. of working with children and skate- valuable skills and provide a safe haven. Thanks to the efforts of intrepid Aus- boarding. The aim is that the students who go tralian skateboarder Oliver Percovich, Initially Percovich worked with chil- through the programme will then take Afghanistan has a skateboard centre, dren on the street, but his dreams of ownership and lead the expansion of where hundreds of young people come opening a centre manifested when the Skateistan. Since 2009 it has provided 28 each week to perfect their board skills. Afghan National Olympic Committee jobs to Afghan youths from streetwork- Afghanistan might not be the type gave a land lease donation for a skate- ing backgrounds. As 68 per cent of the of place most people would live out of boarding centre in Kabul, helped by Afghan population is under 25 years old choice, but Percovich chose to base him- funding from the Canadian, Norwegian, and 50 per cent is aged under 16 years, self there. Danish and German governments. providing opportunities for youths of all “I was excited by the country,” he Now Skateistan is gearing up to open backgrounds is essential. says. “I liked that I could learn things its second centre this spring, in Mazar- However, it is a challenging environ- about myself through existing in such a e-Sharif, which will be able to work ment in which to operate. Two tragic difficult environment.” with up to 1,000 students per week. The suicide attacks in Kabul led to staff and

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 43 PEACE & SPORT

they gain valuable access to education There are three aims to the organisa- Gaza Surf Club has developed a surfing and opportunities that can give them tion: developing a surfing community community where resources can be skills for the future, and are in a safe en- where resources and expertise can be shared, a training forum and links to the international surfing community vironment rather than on the streets.” shared; providing a forum for training UÊ http://skateistan.org and support; and linking Gaza surfers UÊ [email protected] up with the international surfing students being killed. Also, 50 per cent community. of the students are street working SURFING IN A WAR ZONE “Surfers around the world are a kind children, who provide an income for Living in Gaza is tough. The Israeli of tribe and being incorporated and their families through selling trinkets blockade and clampdown on exit per- having the Gaza surfers welcomed into and chewing gum on the streets, so mits restricts freedom and there are no this global community is a big part of keeping up a good weekly attendance parks, greens, forests or open spaces to what the mission of the surf club is is a challenge. escape to. So the sea offers a refuge. about,” says Olsen. “Especially consid- “For some families having their chil- The son of a US diplomat, Matthew ering how much Gaza has been cut off dren come to Skateistan instead of Olsen, who grew up in Tel Aviv in Israel from the rest of the world in the past working is simply unrealistic financially,” from the age of 13, set up the Gaza Surf five years.” says Percovich. “Although every day that Club in 2008, as a pilot project for his A couple of initiatives are currently the children attend the programme, non-profit organisation, Explore Corps. underway: producing training videos

44 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 Sister organisation Surfing4Peace simply hopes to promote friendship between people from different backgrounds and create an open atmosphere

in Arabic and also manufacturing and confiscating equipment and spread- for the club,” explains Olsen. “But we selling Islamic swimwear, which allows ing rumours that Olsen and Palestinian have helped to humanise the people of girls to continue surfing into their teens, surfers are spies. Although a series of Gaza by offering a new view of their without raising the ire of the govern- complaints lodged with the Ministry of daily life.” ment or traditionalists. the Interior has decreased the harass- On the other side of the blockade, A clubhouse will open soon to provide ment, it is still the biggest challenge and Explore Corps is involved with a second a hub where surfers can gather to social- has slowed the organisation’s progress. surfing organisation – Surfing4Peace ise, swap tips, go online, host guests and Although mainly cooperative, the (S4P) was established by Israeli surfer repair their boards. Hamas government also creates an Arthur Rashkovan and US surfer Dorian Running the club has demanded administrative problem for the US Paskowitz at the same time as the Gaza tenacity on behalf of Explore Corps. organisation. Explore Corps is not Surf Club, and was brought under the The biggest challenge continues to permitted to work with the Hamas gov- Explore Corps umbrella. come from a well-connected NGO, ernment, or even to ask for permission This partnership gives it the backing which saw the financial potential in for projects, as this would come across to administer the bulk of its initiatives, importing equipment and the media as collaboration. but the flexibility to remain more of a attention surfing attracts. They have Olsen uses his contacts to get a feel community than an organisation. S4P waged an intimidation campaign, which for what will be tolerated. “Getting in- is prohibited by the Hamas govern- has involved getting surfers arrested, volved in politics is a no-win situation ment from having a presence in Gaza,

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 45 PEACE & SPORT

as all peace-building initiatives between Palestinians and Israelis in Gaza were banned in 2010. Surfers in Israel have a much better deal than in Gaza. Whereas Gaza has ac- In Kenya, playing cricket has united rival communities who previously raided each other's cattle cess to less than 30 boards, in Israel the surf scene is mature with about 20,000 surfers, including many females. A number of adventurous organisations are braving The main aim of S4P is simply to pro- war zones and volatile areas around the world to take mote friendship. “Opposite to what it looks like in the media, many of us want sporting opportunities to the people living there to find ways to co-exist,” says Rashko- van. “We want to get people in the water, show them the Aloha spirit and in a primary school,” Bauer explains. That who were initially very shy but now tussle let them enjoy a pure feeling of free- was in 2007. Now cricket is being played over the bat. dom. Surfing can bring people from in 24 schools, three youth cricket clubs One of the greatest challenges is the different backgrounds together. We try and three children’s homes. Added to this, lack of proper facilities and a shortage not to deal with politics, but keep it at a there are 105 trained coaches. of adequate equipment, which is imped- roots level and talk only with surfers.” Maasai morans (warriors) saw the chil- ing the growth. Also, many warriors don’t Going forward, Explore Corps has dren playing cricket and were keen to have own shoes, which presents a safety risk. been asked to establish the first a go; the bowling action was similar to Bauer is also disappointed that Cricket Palestinian Surfing Association, which spear throwing and the thrill of hitting the Kenya is yet to support the cricket devel- would be the Palestinian representative ball appealed to their competitive nature. opment and is hoping to win its attention. of the International Surfing Association, Soon there were enough morans to Funding is a challenge, with most to date – which governs international competi- make up a team, although there were no coming from individual donors rather than tive surfing. other teams to play against, as cricket was a long-term donor. “I hope that we will UÊ www.gazasurfclub.com unknown in the region. be able to secure funding and support UÊ [email protected] Cricket has united rival communities for the Maasai Cricket Warriors to allow UÊ www.surfing4peace.org who previously raided each others’ cattle. them to become full-time cricket coaches UÊ [email protected] “Cricket allows them to be competitive and players within their communities, and without being adversarial, allowing them to see a Maasai Cricket Warrior opening SWAPPING SPEARS FOR BATS to see beyond their differences,” says the bowling attack for Kenya,” she says. South African cricket fanatic Aliya Bauer Bauer. The Massai Cricket Warriors have Bauer also hopes to take a team to the UK had the idea of introducing cricket to surrendered their weapons and are cam- to compete in the Last Man Stands World school children in the Laikipia area of paigning against traditional practices such Championships, following their success in Kenya, Africa, when she was working on as polygamy, female genital mutilation last year’s tournament in South Africa. L a primate conservation project which in- and early childhood marriages. Bauer has UÊ www.massaicricketwarriors.com volved going into schools. noted it has empowered the school girls, UÊ [email protected] “The children were used to being lec- tured to and were not very responsive to questions asked. I desperately wanted FROM THE SPORTS MANAGEMENT HANDBOOK 2013 the children to open up and share their thoughts, so I thought of a different way Click here to read the online edition or visit to engage with them. I brought some www.sportsmanagementhandbook.com/digital mini-cricket equipment and introduced it

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Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 47 RESEARCH

MIKE KELLY Director of the Centre of Public Health Excellence at NICE, Professor Mike Kelly, tells Julie Cramer why the organisation is determined to get GPs prescribing exercise and physical activity

e’re not talking GP FRAMEWORK about a new vi- NICE has recently taken the sig- rus or germ, it’s nificant step of recommending “W something with- that physical activity be in- in our grasp to do something cluded in the QOF (Quality and about, in a fairly straightfor- Outcomes Framework) indica- ward kind of way,” says Mike tors for GPs. GPs are currently Kelly, director of the Centre incentivised financially to opti- of Public Health Excellence at mise and record treatment to NICE (the National Institute for patients for a range of health Health and Clinical Excellence). issues – such as asthma, men- Kelly is not referring to some tal health, diabetes, coronary infectious disease requiring heart disease and hyperten- the attention of the medical sion, but not exercise. This community, but to the newly- move could change that. defined set of lifestyle diseases Given what’s known about (Type 2 diabetes, cardiovascular its physical and mental bene- disease, hypertension) linked fits, offering exercise advice to to obesity and physical inactiv- patients would represent a ma- ity, which now urgently require jor step forward, and a move a wider approach. that would be hailed by the “We’re facing an epidemic of greatest proponents of physi- non-communicable diseases cal activity – the sport, health related to the way we live our It's important to identify the barriers to physical activity and fitness industries. lives – the diets we consume, Kelly says: “QOF is a complex the physical activity we don’t system that doesn’t involve do,” says Kelly. “It’s not that we [as lead- the NHS, but also to local authorities and NICE directly. It involves the Department ers] don’t know what to do, it’s the fact anyone with responsibilities in health- of Health in the four home countries and that we haven’t so far taken a systematic care, public health and social care. representatives of the medical profession. approach across the whole of society.” Kelly says that the kind of scientific “NICE lines up the sort of things that The grim predictions by government evidence and data related to lifestyle could go into the QOF and these bod- health officials are that by 2050, more diseases that NICE has been reviewing in ies negotiate on them. But given the than half the adult population in Eng- recent years is now pointing to one very compelling evidence, physical activity is land will be obese. significant conclusion. something that we continue to push to Current trends show that 26 per cent “The evidence about the benefits of the foreground as a candidate for QOF.” of adults and 16 per cent of children physical activity and the disbenefits of The changing political health land- are now classed as obese – a condition not being active are scientifically ut- scape is another area where Kelly sees that can have grave consequences for terly compelling. The issue is now one more opportunities. Health powers have their health, and place a huge cost bur- of implementation. become devolved with the advent of den on the NHS (currently over £5bn a “We can argue about exactly how the Health and Social Care Act, and the year and rising rapidly). much physical activity, plus there’s an establishment of health and wellbeing In its role as health watchdog, NICE is ongoing debate about weight loss and boards within local authorities (LAs) on there to offer independent, evidence- physical activity [calories in or calories 1 April 2013 has presented many more based guidance on ways to prevent and out] – but the problem is not a scientific ways to tackle the issue. treat illness and poor health not only to one, it’s the will to make it happen”. Kelly says: “The changes to their [LA’s]

48 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 NICE's recently published guidance concludes that Britons are too sedentary

WE’RE FACING AN EPIDEMIC OF NON-COMMUNICABLE DISEASES RELATED TO THE WAY WE LIVE OUR LIVES – THE DIETS WE CONSUME, THE PHYSICAL ACTIVITY WE DON’T DO

responsibilities represent the biggest Kelly says: “People get the message parking spaces for bicycles, and for pe- change in public health since the 1970s about diet, although they find it difficult destrians, safer pavements and better-lit and I believe there’s a really big appetite to follow a good diet, but the dangers of streets. He admits the UK is some way to do it well. Effectively, prevention of inactivity are not widely understood.” behind the Netherlands with its enthu- heart disease and diabetes have become To get people moving, there is a siastic cycling habits, but offers as good the responsibility of the LAs.” In order to new set of guidelines on walking and examples cities like York and Oxford help the LAs, Kelly says NICE will be pub- cycling, where NICE is advising people which are especially cycle-friendly, and lishing a series of public health briefings to make shorter journeys by foot or central London’s rent-a-bike scheme. to assist in identifying things that can be bicycle rather than by car. Whether it’s While some solutions may seem rela- done relatively quickly to improve the walking to school or work or to the tively easy, Kelly also points out that public health agenda. corner shop, the message is that these things will only work if all parties are Firstly, the institute has published a small journeys can really have a positive on board. “We’ve all got to own this new pathway aimed at policy makers, and accumulative effect on health. problem and not assume that obesity is commissioners, practitioners and other To encourage these changes, however, someone else’s problem – it’s not just for professionals, which sets out how com- Kelly says it will be up to local authorities doctors to sort out. munities can help prevent obesity. These to modify the built environment to make “It requires concerted efforts include schemes to prevent harmful it more amenable to daily physical activ- involving the medical profession, gov- drinking, nutrition advice and the ap- ity. “Many things that make walking and ernment, the food industry, the sport pointment of local ‘obesity champions’. cycling easier are within their grasp be- and exercise industry, planners of trans- While targeted campaigns aimed at cause they control traffic flow, planning port systems, as well as all of us taking reducing salt in packaged foods and regulations et cetera,” he says. responsibility for our own health.” the traffic light food labelling system Kelly insists he’s not talking about may be achieving traction, Kelly says expensive infrastructure changes, but JOINING FORCES much more needs to be done on a sys- simple things to remove barriers – for The increasing dialogue between ex- tematic basis to fully integrate effective example, employers offering showers at perts in the medical and sport and changes into people’s lifestyles. work for employees who cycle, secure fitness industries is something that

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 49 RESEARCH

WE'VE ALL GOT TO OWN THIS AND NOT ASSUME THAT OBESITY IS SOMEONE ELSE'S PROBLEM. IT'S NOT JUST FOR DOCTORS TO SORT OUT

Kelly welcomes, and it’s a rapproche- ment that he sees as vital to the future. “There are a number of medical, sport and fitness leaders around the country who are working tirelessly to make this happen, and I’m optimistic that we’re moving in the right direction,” he says. “It’s very likely that in the next five to 10 years we’ll see more of this work in- corporated into the medical curriculum and the training of GPs.” Many experts have drawn a paral- lel between the detrimental effects of smoking and the dangers of a seden- tary lifestyle. After the publication of the Doll and Hill study into the link be- tween smoking and lung cancer in the early 1950s, Kelly says that most doctors changed their own smoking habits. “Even today it’s still very rare to see a doctor, in the UK at least, who is a smok- er. They’ve been fantastic role models for us all. GPs have been one of the major NICE recommends that people walk and cycle more ways we’ve achieved success in the ces- sation of smoking. It leads us to assume involve tackling the complex issue of hu- have been some very effective public that if they can become as single-minded man behaviour. To this end, Kelly says education campaigns, a gradual “de- in their recommendation of physical ac- NICE is currently updating its 2007 guide- normalising” of the act of smoking, tivity, they could play a very important lines on behaviour change.“It’s one thing increasingly hard-hitting advertising, part in the process.” to resolve to change your behaviour and the banning of adverts on cigarette quite another to have continuing benefi- packets and ultimately the ban on CARROTS AND STICKS cial behaviour,” he says. smoking in public places. An added complication with treating the Returning to the issue of smoking, “All of these things have led to a so-called lifestyle diseases is that they Kelly says that across the decades there remarkable improvement in people’s health with regards to heart disease, ABOUT PROFESSOR MIKE KELLY cancer and chest illnesses,” he says. However, these changes took 60 years, and Kelly acknowledges that Professor Kelly is director of the and undertook his PhD in the with the obesity and lifestyle disease Centre of Public Health Excellence Department of Psychiatry in ‘time-bomb’ we cannot afford to spend at NICE where he leads on the the University of Dundee. quite as long forming a solution. development of public health His interests include evidence-based Kelly admits it may take a while for guidance. He is a public health approaches to health improvement, some GPs and other health professionals practitioner, researcher and academic. coronary heart disease prevention, to embrace the message of physical activ- He studied social science at chronic illness, disability, physical ity, but he remains positive. the University of York, has a activity, health inequalities, behaviour “The decisive change hasn’t happened Masters degree in sociology change, social identity and community yet – it’s been a rather slow burn, but I’m from the University of Leicester, involvement in health promotion. optimistic that we’re talking about the medicine of the future.” ●

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Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 51 FUNCTIONAL TRAINING multi- functional

GOOD PROGRAMMING AND WELL-TRAINED STAFF CAN UNLOCK THE POTENTIAL OF FUNCTIONAL TRAINING AREAS FOR SPECIAL POPULATIONS, FINDS KATH HUDSON REPORTS

or the uninitiated, functional studies show how powerful functional Confinement to a wheelchair com- training zones can appear to training areas can be in impacting the fit- pounds muscle degeneration symptoms, be playgrounds for the fit, with ness of elderly people, children and those as patients cannot engage their lower F balls, pulleys and mysterious- with limited mobility and weight issues. limbs, but exercising in a low resistance looking equipment. The kit isn’t as environment allows patients to use their intuitive as an exercise bike or rower, so MULTIPLE SCLEROSIS muscles again: GRAVITY training allows is in danger of being bypassed by the The Merlin MS Centre in Cornwall, which for hundreds of different movements self-conscious exerciser. treats people with multiple sclerosis to target specific areas. Dynamic squats Of course, this doesn’t need to be the and other neurological conditions, uses on the Total Gym equipment have even case. With their focus on training the GRAVITY training on Total Gym equip- enabled some patients to regain enough body to cope with both everyday and ment to strengthen and turn on core muscle strength to transfer to and from sports-specific movements, functional muscles and train functional movements. their wheelchairs unaided. zones are perfect for all types of special The variable resistance of Total Gym Exercise therapists at the centre have population user groups. equipment enables those with limited Level 4 qualifications in exercise therapy, At present, suppliers are not gener- muscle control to work with as little as postural stability and fall prevention. ally positioning their equipment with one per cent of their body weight, so GRAVITY training is also required to use special populations in mind – neither are strength can be maintained for as long the Total Gym equipment and apply the many operators using it to cater for this as possible in the face of the degenera- method to the special population. market. Nonetheless, the following case tive effects of MS. “Treating the physical symptoms of neurological conditions is easy once the physiological and medical effects of the condition are understood,” says Helen Tite, exercise therapist at the Merlin MS Centre. “Balance is often lost due to these conditions, but also as a result of medication. If you understand and consider the symptoms when devising a programme, the physical issues that can be treated with exercise are the same as for any able-bodied person.”

CHILDREN SAQ International is currently running a number of pilot projects with indepen- dent organisations, children’s centres, nurseries and school-based Special Educational Needs teams to assess the SAQ offers an air-filled functional training The Merlin MS centre uses GRAVITY effectiveness of Aerofloor – SAQ’s new mat suitable for use by children training with its patients air-filled functional training mat – in children’s health.

52 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 © ANATOLIY SAMARA/SHUTTERSTOCK.COM

The Aerofloor programme provides a platform for children to perform a range of functional movements, reduc- ing impact on their joints while at the same time increasing the cardiovascu- lar response: the reduced impact, even when bouncing as on a trampoline, means they can keep going for longer. Results from the pilot study have shown that children following a struc- tured programme improve and maintain their core stability and balance, bi- lateral integration skills and stamina. Improvements have also been noted in concentration, body control, propriocep- tion and reading and writing. A nationally recognised award (NCFE, REPS, Active IQ) has been designed to train staff on the science and use of the programme. “We have been in contact with and consulted operators which cur- are not fixed – meaning it can now of- Kinesis Stations: Suitable for everyone, rently run programmes for children and fer targeted exercise programmes for from the very fit to wheelchair users young adults,” says SAQ International’s special population groups, including managing director Alan Pearson. “The wheelchair users. Aerofloor has a natural fit within these “Many people believe strength train- Natural movements that mirror the types of programmes and has the abil- ing is the domain of big, beefy men,” activities of daily life are important, and ity to add fun, excitement and increase says manager Simon Gwynne. “We the Kinesis Stations Step/Squat station membership and engagement.” wanted a solution to demonstrate how can be used to replicate movements strength exercise gives great results to such as lifting shopping bags and walk- LIMITED MOBILITY those new to exercise: older clients and ing up steps. To begin with, it can be Hereford Leisure Pool, part of Halo Lei- people who have been referred by their used without the cable – which adds sure Trust, is using Technogym’s Kinesis GP to increase physical activity.” resistance – with users also able to hold Stations as a key element in its Lifestyle Popular exercises on the Kinesis Sta- the support arm if required. As a pro- Improvements for Today programme tions include the core rotation, as this is gression, resistance can be introduced (LIFT), which is part of Herefordshire’s good for those with restricted move- bit by bit in low intervals. long-running exercise referral scheme. ment, with both the range and the “Many customers come from other The centre has found that Kinesis Sta- speed of the exercise able to be steadily Halo sites to use Kinesis,” says Gwynne. tions have improved the accessibility of increased. The low row, meanwhile, im- “I think the biggest rewards we are the gym – thanks to the machines’ ease proves posture and arm strength, with seeing are the customers with walking of control and the fact that movements clients able to start with low weights. aids, and OAPs with limited abilities and

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 53 FUNCTIONAL TRAINING

TRX has been used with severely deconditioned people at Fasreham compromised ranges of movement, be- ing able to access the stations with ease. We currently have five new wheelchair users on the GP scheme using Kinesis.” Staff need to be at least Level 3 on the REPs register for the Halo GP referral scheme, and trained in fall prevention.

WORKING WITH THE SEVERELY DECONDITIONED TRX has been successfully used at Fareham Leisure Centre – operated by Everyone Active – to bring overweight and obese patients into exercise via a GP referral scheme. TRX allows progression of simple movements over the 10-week pro- gramme, starting with exercises such as assisted squats and chest presses. “The kit is easy to use and easy to under- stand, so it’s well suited to people who haven’t exercised for a long time,” says Cathie Bolwell, exercise referral man- ager at the centre. “Not only that, but deconditioned people often feel self- “THE BIGGEST REWARDS WE’RE SEEING ARE THE conscious when they’re new to the gym OAPS WITH LIMITED RANGE OF MOVEMENT – the functional zone allows them to build confidence in a quieter space.” BEING ABLE TO ACCESS STATIONS WITH EASE” The programme, which has been run- ning since January 2008, sees a healthy conversion rate of participants to mem- WORKING WITH THE ELDERLY Country Leisure use SYNRGY360s in con- bers: 67 per cent complete the 10-week Through its GP referral scheme, North junction with other gym kit. programme and the centre has 160 Country Leisure in Penrith is targeting “The SYNRGY360s allows us to offer members who joined after their GP re- elderly people with psychological and customers a range of alternative exer- ferral scheme. In 2011/12, 14 per cent of physical illnesses. cises which are functional, and which referrals became members. Life Fitness’ functional training rig, help us keep the individual’s programme One of those members, Ted Azulay, the SYNRGY360s, is central to the pro- interesting and challenging,” says club has cut down his insulin and blood pres- gramme, as it combines total body manager Tim Bestford. sure medication as a result of exercise. dynamic exercises that can be modified The programme has seen good re- Among the functional training exercises to the user’s ability. A large percentage sults, with some patients able to reduce he did as part of his programme were of these exercises are also relevant to medication and improve their ability to assisted single squats to increase core everyday life, and the instructor adapts perform day-to-day tasks. Some have engagement, balance work, and whole exercises to stay within each client’s rec- even been able to leave the scheme and body movements – such as a woodchop ommended exercise range. join as regular members. – to awaken core muscles. The chest SYNRGY360s’ step platform can be Plans are now underway to devise press was also used, as a simple move adjusted in height for step-up exer- programmes for children and young that’s easy to progress as strength and cises to develop strength and elevate people, which will also use the SYN- fitness improves. the heart rate, while the rebounder al- RGY360s. All of the team working on “Eighteen months ago I weighed 18.5 lows people to do a range of exercises, the programme are qualified to at stone and had a 48-inch waist,” says including simple throw-and-catch activi- least REPs Level 3 and were specifically Azulay. “Now I’m 13.5 stone and my ties to develop the core – ideal for those trained for the SYNRGY360s by Life waist is 36 inches. I started slowly, do- who need a low-level option. Fitness Academy master trainers. The ing exercise referral classes, but now do The TRX and resistance bands, mean- team is also trained in GP referral and many different classes.” while, allow for simple bodyweight cardiac rehabilitation. L All staff working on the GP referral exercises, with the individual able to ad- Reporting from Health Club Management scheme are Level 3 qualified and have just the resistance to a suitable level. magazine. Sign up for digital editions: completed TRX training. The GP referral programmes at North www.health-club.co.uk/green

54 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 www.ukpoolspa-expo.co.uk OPINION

BRITAIN’S PIC: ©WWW.SHUTTERSTOCK.COM OLYMPIC LEGACY

n the short term, the ‘warned-off’ effect that occurs in every summer MIKE COLLINS, FORMER HEAD OF RESEARCH, PLANNING AND Olympic Games host city seemed STRATEGY AT SPORT ENGLAND, OFFERS HIS OPINIONS ON THE I very noticeable in central London, with The Financial Times remarking how STATE OF BRITISH SPORTS POLICY, LEGACY AND RESEARCH empty hotel beds, theatre seats and West End shops created a ‘ghost town.’ It suggested the 100,000 Games visi- Olympics by Dr Sakis Pappous, of the sports that have the most impressive tors were not spending what the normal University of Kent’s Centre for Sport increases in participation levels were cy- 300,000 tourists do, and British Retail Studies, shows that the Athens Olympics cling, athletics, swimming and tennis. Consortium figures suggested that they failed to spark a sustained increase in Given the recession’s length and se- were down 0.4 per cent on 2011. people taking part in a sport or other verity, it seems unlikely that this increase This effect occurs during every Olym- exercise activity. (For more information will be any better sustained than the pics, but it was perhaps more noticeable and data on the impact of the Olym- small annual surge of demand for tennis in London – the world’s largest retail and pic Games on participation, see Coalter, courts immediately after Wimbledon. theatre concentration. It’s important for 2004; McCartney et al, 2010). future Games planning to drill into the Sport England’s huge Active People LONDON’S LEGACY data and to see whether (and how much) survey showed a small increase in partic- London 2012 delivered a great spec- visitors spend before they go home. ipation three months before the London tacle and enthralling festival of sport, event after two years of decline, which as many of us in the business knew it IMPACT ON PARTICIPATION can be attributed to the recession. would. What follows for legacy? No summer Games has produced an in- The final data on the sixth Active Peo- 1. Budgets crease in sports participation. Indeed, ple survey – covering 2011-12 – suggests Usually governments cut sports bud- five years after the Athens 2004 Games, that there has been a modest increase gets after the Olympics, on the dubious participation in Greece had fallen be- in participation in the last year, notably argument that ‘you’ve had your turn low the pre-Games level. Research into by women, people in the upper social now it’s somebody else’s.’ I agree with the ‘soft legacy’ of the 2004 Athens groups and those with a disability. The Lord Moynihan that if the coalition wants a sporting and anti-obesity lega- cy, it should not do so this time. 2. Schools Schools need better support, such as proper training for primary teachers of PE, instead of relying on schools taking up voluntary and self-funded training offered by the Youth Sport Trust. They also need the manpower and co- ordination that Michael Gove cut when he abolished the Youth Sport Strategy in 2009 – one of the worst decisions of the coalition. He also needs to support girls better. Many of them dislike competi- PIC: SPORTENGLAND.ORG tion which is at the core of his rather outdated, public-school policy for school sport. Also, disabled pupils still get a poor choice of activities and inadequate trained support. Moreover, the Sport Will the London 2012 Games be the first summer Olympiad to increase participation? and Recreation Alliance criticised the

56 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 PIC: ©WWW.SHUTTERSTOCK.COM

Crowds line the streets of London to welcome the 2012 British Olympic team on their victory parade on 10 September, 2012 new English Baccalaureat for sidelining centres and the ignorance of sports clubs This is to be established in the Olym- PE, like the arts, as a non-core subject. which declare no discrimination, but pic Park, but only the initial capital has 3. For those with learning difficulties whose physical resources, knowledge been found, and the research councils Many people with learning difficulties and attitudes have never been tested by are saying it will have to compete with are excellent athletes, as the Special a disabled person’s application. long-established biomedical centres for Olympics show. HMG should consider revenue; this is giving a legacy with one pressing the International Paralympic hand and taking it with the other. Committee to take in this large group The Select Committee The centre needs an initial endow- who are under-recognised and under on Science and ment of staff and equipment from provided for across the world. government and the research councils if 4. For those with disabilities Technology: “We find it it is to help elite athletes before the Rio After an even more successful remarkable that DCMS Games and the general population in Paralympics than expected, with 120 the foreseeable future. medals and 2.7m ticket sales covering isn’t concerned with the 7. Joined up government the £45m running costs and such health benefits of sport.” First, the recent Select Committee on Sci- enthusiasm that in closing the ence and Technology commented dryly Games, Lord Coe said it had changed “we find it quite remarkable that DCMS how we see disability, will the legacy 5. Doctors and medics is not concerned with the health ben- be sustained? Many GPs do not know about the latest efits of sport”: Minister Hugh Robertson Despite a modest £2m contribution physical activity guidelines, so the med- had said DCMS is “not concerned with from the Legacy Fund, we are now left ical profession needs to improve initial the bigger drive on the nation’s health”. with the coalition’s proposed cuts in and in-service training for GPs. This is purblind so far as the 2012 Disability Allowances, the banning of dis- 6. The proposed National Centre for legacy is concerned, and ignores the abled people by some commercial fitness Sport and Exercise Medicine experience of Finland, the country his

PARTICIPATION IN FOREST RECREATION

Forest recreation has often been but loses them among countryside neglected in the total span of visitors in general. This leaves smaller, countryside visiting. When the sporadic surveys by Forest Research in Countryside Commission oversaw England, Wales and Scotland separately rural recreation, visits to forests and this is unhelpful in the light of gov- were distinguished in its surveys, ernment u-turns and accepting that the but now Natural England has the public forest estate should not be sold, job, its annual Monitoring Engage- but retained and better managed. This ment with the Natural Environment change followed 40,000 public replies survey doesn’t distinguish forest vis- and opposition from the National Trust Forest recreation has been often neglected itors to either public or private sites, and the Ramblers’ Association.

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 57 OPINION

STATE OF SPORTS RESEARCH

he DCMS has been conduct- the people entering and leaving the ing a survey of sport, arts and sporting scene, and this could then T heritage called Taking Part, be followed up by a smaller number which looked at 14,000 adults and of face-to-face interviews to identity 2,700 children aged 5-15 and there’s satisfactions and dislikes and changing a consultation about combining this circumstances, as is done in other in- with Active People. The preferred dustries. But DCMS and Sport England DCMS/Sport England option would have not offered this option in their provide the data offered by both of consultation. them combined, through a mixture of face-to-face and telephone interviews SCHOOL SPORT with an experimental element of mo- Moreover, now the Secretary of State bile phone and internet questioning, for Education has cancelled the Sport

PIC: SPORTENGLAND.ORG which could reduce the costs further. Strategy for Young People and its an- For 20 years I’ve argued that a large nual survey of provision in and out of combined survey, were it to hap- schools, there will be no regular moni- pen, could accommodate numerous tor of what happens and we won’t be longitudinal panels to identify the dy- able to assess the results of his Ed- namics of change that managers and wardian-style policy which is focussed marketing officers in local and health around competitive sport with its bias authorities, as well as governing bod- towards team games and provision for ies of sport, need to know about for boys over the needs of girls. The London 2012 Paralympics changed large demographic elements of the The Guardian recently suggested perceptions of disability sample and also – say – the top 16 that Gove wants a new school sports most popular sports. programme linked to healthy activity predecessors chose as a model, where At the moment, such changes can which is elective, while The Secretary government departments and agencies only be analysed via the patterns of State for Health, not surprisingly, for exercise, health and nutrition have that emerge from the current series wants a national policy, since obesity worked hand-in-hand for 30 years, to of cross-sectional samples, however and inactivity do not respect local au- turn round that nation’s health. large. It’s crucial to know more about thority boundaries. Second, it would cost government nothing to give English and Welsh lo- cal authorities a duty to provide sport At present, sport and leisure are tak- national sports medicine strategy. and recreation like that of their Scot- ing above-average cuts, with which Fourth, it should implement its 2002 tish counterparts, but it would signal Mr Robertson has concurred and not intention (DCMS/Strategy Unit) to insti- the importance of this work, help them fought. Some local legacy! tute a well-funded and sustained social work with health agencies and help the Third, the government should work marketing strategy – more robust than hard-pressed professionals to make the with the new National Centre for Sport the cuddly Change4Life programme. best of their budgets and programmes. and Exercise Medicine to produce a The need is to find an incentive that will get sedentary people active.

CONCLUSIONS The enthusiasm of eight thousand torch carriers, 8.8 million ticket buyers and the thousands who lined cycle and run- ning routes and went into Hyde Park, local parks and pubs to celebrate medal winning could fade in the cold light of recession. Legacy, as Seb Coe said, is as much hard work as the initial planning, and without vigorous leadership, it could soon be forgotten. L

MORE INFO... Mike Collins is a Companion of CIMSPA and visiting professor at the University of Gloucestershire. References can be obtained from him [email protected] The sports industry needs strong leadership to keep the impetus behind legacy plans PIC: ©WWW.SHUTTERSTOCK.COM

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Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 59 SUSTAINABILITY

Green matters

AS ENERGY BILLS SOAR, SPORTS CLUBS ARE AIMING FOR LONG-TERM SUSTAINABILITY AND COST REDUCTIONS. WE LOOK AT A RANGE OF INITIATIVES, PRODUCTS AND PROJECTS BEING DEVELOPED IN THE INDUSTRY

technologies, with improved greenhouse footprint associated with the hosting of gas (GHG) emissions performance in the Games through the implementation DOW CHEMICAL the key areas of infrastructure, indus- of energy-efficient technologies, result- COMPANY - SOCHI 2014 try and agriculture. All projects will be ing in a net decrease of greenhouse gas implemented in the Russian Federation, emissions in the key areas of infrastruc- generating savings and long-lasting ben- ture, industry and agriculture. he Dow Chemical Company, al- efits to the host country’s economy. Amy Millslagle, marketing vice presi- ready the Official Chemistry Dmitry Chernyshenko, president of dent, Dow Olympic Operations, says: “In T Company of the Olympic Games, the Sochi 2014 Olympic Winter Games the area of Games infrastructure, build- has been announced by the Sochi 2014 Organizing Committee, said: “We aim to ings contribute nearly 40 per cent of Organizing Committee as the Official be the most innovative Olympic Winter the man made GHG emissions. Improve- Carbon Partner of the XXII Olympic Win- Games in history. The positive impact will ments that reduce the heat transfer ter Olympic Games, to be staged from leave behind a heritage not only to Sochi across the building enclosure have a 7-23 February, 2014. The direct carbon and the Krasnodar Region, but to Russia large impact on the energy consumed footprint associated with the delivery and its people for generations to come,” to condition the interior. We’re working of the Games will be mitigated through During the Games, Dow will lead an with local partners in Russia to introduce the implementation of energy-efficient initiative to mitigate the direct carbon high-performance polyurethane foam as insulation material for windows and other potential sources of cold air infil- tration, ensuring less energy usage by newly-built apartments.” Public engagement will also play an important role on the journey to help transform Sochi 2014 into a Games city with minimal impact on the climate. Dow will also partner with Offsetters Climate Solutions – the supplier of carbon offsets to the Vancouver Organizing Committee in 2010 – to develop measurement tools to account for the carbon benefits of the solutions implemented in Russia. ERM – a global provider of environ- mental, health, safety, risk and social consulting services – will provide critical Dow, the official chenistry company of the Games, will introduce a range of green schemes at Sochi review and assurance for the partnership.

60 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 PIC: ©WWW.SHUTTERSTOCK.COM / ANDREI KUKLA

which should be accounted for in the de- certainly be additional energy losses sign stages. This is the amount that the within the control gear. This is more light will depreciate in between mainte- significant in the discharge lighting cur- PHILIPS - LEAN LIGHTING nance activities such as lamp changes. rently used for sports pitches, therefore, It’s also important to consider the when calculating the overall energy con- TLOR of the luminaire, applicable to all sumption this should include the total ighting accounts for 19 per cent of light sources including LED. Light output system’ Once you have this, the efficien- the world’s electricity consumption. will be lost through the optical system cy of each light can be calculated. L The financial and environmental of the lighting unit, plus reflected light, pressures facing sport clubs and facilities because of its nature, can sometimes di- CASE STUDY - STREETLY today can be eased by making informed rect light outside the task area wasting Streetly Lawn Tennis Club replaced all its choices about lighting requirements. light and energy. The light source inside asymmetrical tungsten luminaires with Choices that not only result in energy, the luminaire has a flux value expressed more efficient double asymmetric metal carbon and cost savings but also enhance in lumens, with some having higher flux halide types, where lighting is forced in the fan and player experience, with a downward-only direction. improved quality of light and even a re- The result was a 60 per cent reduc- duction in light pollution. tion in costs and a 100 per cent increase The right lighting can unlock the po- The result of changing in lighting levels to meet LTA standards. tential of a facility, increasing usage and Will Rogers, the club’s Director of Tennis driving revenue. Significant savings are the lighting system was a says: “We’ve been delighted with help possible by considering a few key factors 60 per cent reduction in received from Philips Lighting in the such as Design Maintenance Factor (MF), costs and a 100 per cent design, sourcing and installation of our Total Light Output Ratio (TLOR) and To- new floodlights. We looked at a number tal Cost of Ownership (TCO). increase of lighting levels of systems and chose Philips’ 1000W Lighting typically consists of a light OptiVision floodlight luminaires. source, luminaire (containing optical “We’ve now reduced our electricity means) and control gear to power the usage and maintenance costs by over light source. When looking for a new values than others. Once this is multi- 60 per cent. Glare and spillage from the lighting system it’s essential to consider plied by the TLOR of the luminaire, this old tungsten halogen lights has been the TCO and not just the initial invest- can sometimes equal out. reduced and our members and visit- ment. By carefully considering all aspects, Good TLOR values can reach 0.85 for ing teams have been delighted with the the system will continue to provide ex- recreational use and more for stadiums greatly improved quality of the lighting.” ceptional light throughout its life, on the where consumption is a major factor. condition that the system is maintained When looking into the total power con- sport-kit.net KEYWORDS as recommended by the manufacturer, sumption of a system, there will almost Philips Lighting

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 61 SUSTAINABILITY

The sports-themed project – designed by architects LAVA – will be based on sustainability and will include three towers of gold, silver and bronze

urban project is based on three themes: Olympic themed facades. Each tower will sport, life and nature. be tapered towards the top to maximise THE:SQUARE3 - Sustainability is a key feature, the sunlight, views and ventilation. SUSTAINABLE LIVING building shapes will maximise daylight, The life aspect of the project will fo- reducing the need for artifical light and cus on the essentials for a high-quality energy use, while naturally ventilated and healthy urban existence. Mean- ew sport-inspired mixed-use de- spaces throughout the complex will min- while, nature will be found throughout velopment The:Square3, which imise mechanical ventilation. Rainwater the development with green features N will consist of three towers of will also be collected and reused. in all three blocks. The apartments will gold, silver and bronze, is expected to Rising above a sport ‘podium’ will be have diagonally placed spaces, green open in Berlin in 2017. the three towers of varying heights, with roof-scapes with cascading balconies Located near the Olympic sports cen- and integrated garden courtyards, and tre and Europe’s largest urban nature will overlook playing fields. reserve, The:Square3 urban quarter will Dirk Moritz, MD of Moritz Grouppe offer sports-themed hotels, a medical said: “For us The:Square3 is more than and research centre, sports education just a development project, it’s a philoso- facilities and sport-themed retail experi- phy. Living in a big city is an experience ences all in one place. There will also be – you can’t just order it online. offices for sports companies and clubs, “A good mix of people, culture and 1,000 apartments and a green piazza. lifestyles is what makes a city interesting Conceived by Berlin-based developer and worth living in. Our goal is to answer Moritz Gruppg and designed by archi- the question: “How do we want to live in tects LAVA, the 146,000sq m (1.5m sq ft) Eco solutions include green ‘roof-scapes’ the future?”

today will use less electricity than the drying times for a 10kg of laundry load model you’re replacing. down to only 44 minutes. This means There are energy-efficient machines that only 0.21kWh* is required per kg MIELE - GREEN WASHING such as Miele’s heat-pump dryers that re- of laundry, equating to a reduction in quire no ducting and easy to install. energy consumption of 60 per cent, com- Miele’s heat-pump technology brings pared with a conventional Miele vented ports venues process a large dryer with the same load capacity. amount of laundry and so laun- Customers have reported that in 18 S dry equipment is often used many months they’ve already made savings times a day and for long periods of time. and in five years, Miele predicts that If your on-site washing machine or dryer heat pump dryers will completely take is more than a decade old, it’s consuming over from condenser dryers. a lot more electricity than it needs to. * Basis of calculation: 100kg of laundry Today’s major appliances do not con- per day, 250 days per year / Electricity sume electricity the way older models costs: E0.19/kWh, reduction in residual do. Miele Professional has put energy moisture from 50 to 0 per cent. efficiency and minimising running costs at the heart of product development, sport-kit.net KEYWORD which means any new appliance you buy Efficiency is at the heart of Miele’s products Miele

62 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 SPORTSART - HUMAN ENERGY PUT TO USE

ollowing the installation of a SportsArt Green System® at the F Spectrum Leisure Centre back in December last year, the centre has re- ported that the system paid dividends in the first three months. It works by har- nessing exercise power and converting this into usable energy Ian Hirst, chairman of Slam, the chari- ty that runs the Spectrum Leisure Centre said: “This is very exciting as we were the first centre to purchase the new SportsArt Green System® and can state that it has been a great success. We can report energy savings of £600 over that short period of time. The energy provided by the members – and the equipment – can save facilities thousands of pounds “At the centre, we strive to provide innovation in the way we operate and “SportsArt Fitness designed and built constantly look to reduce our carbon the Green System® and we are now at footprint. The new SportsArt Green Sys- The new equipment is a point where these machines are vi- tem® has provided that technology to able and proving to be environmentally assist us in supporting the environment capable of producing friendly, energy efficient and provid- plus the community we serve.” up to 2,000 watts an ing gyms with considerable energy cost The new power-generating gym hour – all generated savings. The new pieces of equipment equipment uses its members’ exertions include recumbent bikes, upright bikes to produce power. At Spectrum, a pod by gym members and elliptical trainers – all capable of of 10 SportsArt elliptical trainers and producing up to 2,000 watts an hour cycles attached to an inverter harnessess and more importantly, cost the same as the power from exercise and feeds it other SportsArt machines. back into the power grid as usable en- these technologies in helping us help “With Spectrum Leisure’s evidence of ergy. This can save facilities thousands of the environment and the community we energy savings, we believe this will en- pounds in energy costs over the year. work with,” continued Hirst courage other gyms and sports facilities “This green equipment is the stepping SportsArt Fitness’ managing director to consider our Green System for in- stone for us to introduce more tradition- Mark Turner says: “One of the biggest creased efficiencies and reduced costs.” al styles of renewable energy through costs for any sports facility is electricity energy efficient LED Lighting, Solar and the new fitness machines are the sport-kit.net KEYWORD PV and Biomass. This product sits with perfect way of tackling those bills. SportsArt Fitness

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Please contact us via email VSRUWVOLJKWLQJ#SKLOLSVFRP or via our website ZZZSKLOLSVFRPOLJKWLQJ for more information. You can now also follow us on Twitter @PhilipsLightUK SUSTAINABILITY

SUDSSPORTS THORNTON SPORTS

udsSports is an innovative sus- tainable drainage system from S Thornton Sports which has been designed as a substitute for the piped drainage scheme traditionally used at sports facilities. The system is based on an inter-locking system Consisting of specially designed light- that has a number of eco-friendly elements weight interlocking plastic units, the system has been developed for sites that The units are installed as a strong inter- There’s no need for a macadam layer, experience water management issues, locking system, designed to provide both avoiding any contamination legacy. heavily sloping ground levels or rainwa- lateral and vertical restraint between The system is ideal for surface projects ter harvesting requirements. Its flexible adjacent units. It has been designed with with high susceptibility to flooding, ab- nature allows the system to be installed sustainability in mind and has a number normal ground conditions, sloping levels as a full ‘blanket’ underneath a pitch, of eco-friendly features. Made out of re- and ineffective water management. or as conduits, to potentially offer a cycled – and recyclable – materials, it has cost-effective alternative to a traditional in-built rainwater harvesting and ensures sport-kit.net KEYWORD drainage system. greenfield run off rates aren’t exceeded. Thornton Sports

Olympic and Paralympic Games, creat- ing a series of steps that events and the ZERO WASTE EVENTS industry can take to achieve sustainable GEO FOR ELMWOOD LAUNCHED FOR THE UK events. The roadmap is the first stage in raising awareness of the positive impact which effective management of waste lmwood Golf Club in Cupar, A new industry road map, entitled Zero has on the delivery of events, both eco- Fife, has been awarded golf’s Waste Events: a 2020 vision, has been nomically and environmentally. E international ecolabel – GEO launched for the sports events sector. Specifically it sets out a clear vision for Certification. The club, built on pre- The scheme has the goal of no waste how the industry can achieve zero waste viously fertile agricultural land, has being sent to landfill from UK events by to landfill from the events sector by established itself as not just a golf the end of the decade. 2020. It also challenges the industry to club but also a training centre and The challenge will be significant – consider how it can work more in part- a centre of excellence for sustain- the events sector is very complex and nership across the whole supply chainw ability in golf. comprises thousands of operators of all and highlights the steps that need to be The sought-after GEO Certified sizes. It supports around 25,000 busi- considered when preparing for and de- ecolabel is awarded to courses nesses and some 500,000 full time livering a zero waste event. which work through the free jobs. It has a significant impact on the Dr Liz Goodwin, CEO of WRAP, said: OnCourse sustainability support economy, with a current value of £36bn “The London 2012 Olympics showed programme, and fulfil comprehen- – projected to rise to £48bn by 2020. just what could be achieved by a clear sive criteria covering nature; water; The industry, however, could maximise commitment, by preventing waste and energy; supply chains; environmen- the opportunities afforded by reducing managing it sustainably. tal quality and communities. waste to its advantage. “Making waste prevention part of an Some of the practical measures While some of the sector has achieved event’s plan delivers significant savings undertaken at Elmwood include as much as a 50 per cent recycling rate for businesses large and small. It will ben- the creation of more than 2ha (4.9 for events, most are averaging just 15 efit all, from local community activities acres) of new ecological grasslands; per cent, with a large amount of waste up to large scale UK events like the Ryder the reuse of artificial turf from St going direct to landfill. Cup and the Commonwealth Games 2014 Andrews University sports pitches; The new roadmap has been devel- in Glasgow. The events industry road- and the use of timer-controlled oped by WRAP (Waste & Resources map was developed to support business lighting for driving range and car Action Programme), collaborating with growth by managing resources efficient- park. The club also has established the events industry as part of its work ly. It’s a simple vision, but it’s only by an outreach programme for local on the European Pathway to Zero Waste the industry individually and collectively school children. (EPOW) project. The roadmap draws on taking on the challenge, that it can be lessons learned from the London 2012 realised.” Details: www.wrap.org.uk

64 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013


  

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Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 65 HEALTH NEWS RISE

& SHINE © CONRADO/SHUTTERSTOCK.COM

OLIVER GILLIE REPORTS ON HOW THE The body will make vitamin D if bare, ‘SUNSHINE VITAMIN’ IS MAKING TOP sunscreen-free skin ATHLETES MORE COMPETITIVE is exposed to the sun

an you think of a powerful body, into a potent hormone called 1,25 players have started taking vitamin D in hormone that boosts athletic hydroxy vitamin D. Feedback mecha- the last two or three years, and based performance and is not only nisms that control the processing of on the findings of scientific studies C perfectly legal but also free if vitamin D ensure that the body does not (more on that shortly), it’s possible that you train outdoors in a good climate? get too much of this active product – this will have made an important but The word is going round, but still a lot but in fact, as noted above, most of us unheralded contribution to the UK’s suc- of athletes and sports people do not in the UK and other northern countries cess in the Olympics – more important know the answer. It is vitamin D, the get too little vitamin D. This is because for the Brits than for other nationalities sunshine vitamin, available from health of our long winters, when the sun is because of our climate. stores – or for free if you can train in a not strong enough to make vitamin in Critical observations and experiments sunny climate exposing a lot of skin to the skin; because our cloudy summer by Graham Close and colleagues at the the midday sun. weather blocks out sunshine; and be- Research Institute for Sport and Exer- Unfortunately the British Isles are cause cancer scares have instilled in us a cise Sciences at Liverpool John Moores far north and cloudy, so we don’t get fear of the sun. University in the UK show that vitamin enough sun. Most of us, including many Diet is not the answer, because the D is important for muscle strength. They athletes, are short of vitamin D – even in best balanced diet will not give you tested the vitamin D levels of 61 athletes the summer. In 2012 we had an excep- more than about 10 per cent of the opti- from the worlds of rugby, soccer and tionally bad summer, meaning vitamin D mal level of vitamin D. horse racing. All the athletes were in levels among the population are unusu- full-time training or competing six days ally low. Athletes who train inside or use APPLIANCE OF SCIENCE a week. Two-thirds of the athletes had lots of sunscreen are particularly likely The East Germans and the Russians have inadequate blood levels of vitamin D in to have low blood levels of vitamin D: known about the benefits of vitamin the winter months and only one athlete, sunscreen blocks UVB rays from the sun, D for athletes since the 1930s, when a rugby player, had an optimal level. and it is these that make vitamin D in knowledge of vitamin D and the ben- Two soccer players and two flat jockeys the skin. efits of sun in producing the vitamin were severely deficient. was first discovered by science. Now, The John Moores scientists went on to BODY CONTROLS very late in the day, athletes in Europe, test the athletic ability of one group of Vitamin D itself is a pre-hormone which the US and other advanced industrial football players who took a daily dose is processed in the liver and kidney, and nations are beginning to learn about of 5,000 IUs of vitamin D compared with also in most organs and tissues of the its benefits. Top athletes and football another group of players who took a dummy tablet. After only eight weeks, the group taking vitamin D performed “the vitamin D levels of 61 athletes from the worlds of rugby, better in both a vertical jump test and a soccer and horse racing were tested. two-thirds of them had 10-metre sprint. This is a startling result for a trial that continued for a relatively inadequate blood levels of vitamin d in the winter months” short time and involved only 10 players. It has been written up in a recent article

66 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 Athletes taking 5,000 IUs of vitamin D a day performed significant- ly better than those taking a dummy tablet © HERBERT KRATKY/SHUTTERSTOCK.COM

in the Journal of Sport Sciences. active molecules which defend against or cannot move into the shade. The sun The John Moores result is news for us infection. Other known benefits include is free, so enjoy it. If you get at least half here in the UK, but it should not be. In a reduction in the risk of certain diseas- an hour of full sun on bare shoulders, 1938, Russian scientists reported that UV es such as diabetes, arthritis and certain arms and legs three or four times a week radiation treatment improved the speed cancers. Sports people should aim to get in the middle of the day in summer, you of students by 7.4 per cent in the 100m their blood level of the vitamin up to at need not take any vitamin D until the dash compared with matched controls. least 100 nmols (nanomoles) per litre. days shorten in October. L And in 1944, German researchers found Unfortunately, advice from Cancer that medical students irradiated twice Research UK and the government has a week for six weeks improved their per- made many people afraid of the sun, to ABOUT THE AUTHOR formance on a bicycle ergometer by 13 the point that they avoid it altogether per cent compared with controls who by staying indoors or using sunscreen. Oliver Gillie is a scientist and writer. showed no improvement. These are just The same reasoning led to the removal He is former medical correspondent two details from a masterly article by of sunbeds from many sports facilities. In of The Sunday Times and former Jon Cannell and others reviewing this fact, the risk of diseases caused by insuf- health editor of The Independent. early pioneering work (Medicine and ficient vitamin D has been found to be He has won 17 awards for his scien- Science in Sports and Exercise 2009). some 10 times greater than the risk of tific and medical writing in national melanoma, the acute form of skin cancer. newspapers. Most recently, he was RISK VS REWARD Of course, people do not want to burn elected health champion of the year But the benefits of vitamin D go way – but so long as you do not burn, there is by the Medical Journalists’ Associa- beyond muscular performance. Another no serious risk of skin cancer. tion, for his campaign to inform the important benefit for sports people is My advice would therefore be that public and professionals about vita- resistance to infection during the winter sunscreen should not generally be used min D insufficiency disease. season, when vitamin D levels plummet without allowing some previous expo- He has also set up The Vitamin D in those who do not take a supplement. sure to the sun, so that vitamin D can be Company, supplying vitamin D prod- Training is stressful and may make an made. If you are not used to the sun, a ucts – easy to take and suitable for athlete more subject to infection, while few minutes may be all you can tolerate all user groups – that offer the dose vitamin D has been shown to protect to begin with, but gradually increase the used in the John Moores trial. against infections such as flu, TB and time you spend in the sun. Use sunscreen Web www.vitDco.com others. The sunshine vitamin stimulates only when there is a risk of burning and Tel +44 (0)7761 379 939 immunity and induces the formation of you cannot wear more clothing or a hat,

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 67 RESEARCH UPDATE FIGHTING FAT

Scientists have discovered a new type of ‘beige fat’ cell that burns energy rather than storing excess calories

ith many people playing sport and exercising to control their weight, a recent study con- W cerning body fat has grabbed people’s attention. We all know too much fat is a bad thing. Yet studies into different types of fat – which burn en- ergy rather than store it – suggest that there might be new ways to tackle obe- sity. White ‘bad’ fat, is the type that stores calories, and excess amounts of it cause people to put on weight. It’s found in abundance in obese people. Brown fat generates heat and burns calories and has been linked to helping control weight. Brown fat dwindles with age – it was believed to only be pres- ent in children until researchers in 2009 found that it’s also active in up to 7.5 per cent of adults. A hormone produced by exercising muscles may stimulate cells to burn calories But now a newer study* in the journal Cell has reported the discovery of beige the cell which can produce heat and and beige] fat cells is clear, as genetic fat – a type of fat present in “most or all burn calories. manipulations in mice that create more human beings” which has the ability to But there were also some significant brown or beige fat have strong anti- both store and burn calories. differences. Brown fats cells give off obesity and anti-diabetic actions.” high levels of UCP1 a protein that mi- It is hoped that these discoveries may BEIGE – THE NEW BROWN tochondria need to produce heat and lead to new treatments in obesity. In- The existence of beige fat cells was burn calories. In comparison, beige fact deed, Spiegelman has already set up a first suggested in 2008 by Dr Bruce cells usually express low levels of UCP1. biotech company, Ember Therapeutics, Spiegelman, a cell biologist at Har- However, beige fat can be stimulated in an attempt to develop irisin in a drug vard Medical School. But it wasn’t to produce a lot of UCP1 when exposed form to stimulate brown and beige fat until this recent study, conducted by Dr irisin, a hormone released by muscles cells to increase weight loss. Spiegelman and scientists at Harvard’s during exercise or when muscles shiver However, this is still a very new field. Dana-Farber Cancer Institute, that it’s due to exposure to cold temperatures. While more brown and beige fat cells been possible to isolate the cells and de- It was also found that the cells differ are found in fit compared to sedentary termine their genetic profile. from each other genetically. Brown fat people, for example, more research is Beige fat cells, the scientists say, can cells originate from muscle stem cells. needed to prove the two are directly be found in humans in small deposits In contrast, beige fat cells emerge from linked. It’s believed that the effects of around the collarbone and spine. In this white fat cells – making it possible for irisin may only be temporary but scien- study, they cloned beige fat cells in mice them to store fat when levels of UCP1 tists don’t know this for sure yet. to look at them more closely. are low, but burn it when muscles re- The scientists discovered that beige lease irisin through exercise. *Spiegelman, Bruce M et al. Beige fat is similar to brown fat in some ways. Adipocytes Are a Distinct Type Both contain iron, which gives them FIGHTING OBESITY of Thermogenic Fat Cell in Mouse their distinct colour, and both have an The study reports: “The therapeutic po- and Human. Cell, Volume 150, abundance of mitochondria – a part of tential of both kinds of brown [brown Issue 2, p366-376. July 2012

68 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 FUNKYLISCIOUS

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SAPCA has always included financial strength forecast of the likelihood that the business will applicants must be in the top 70 per cent of UK as one of the most important criteria for mem- fail within the next twelve months. businesses for financial stability. But as well as bership and routinely checks all companies as SAPCA demands that all contractor and applying this requirement as a prerequisite for part of its application procedure, but over admission, SAPCA also monitors the financial recent years the association has strengthened stability of its members on an annual basis and its requirements. insists that all contractors and manufacturers In order to ensure that the assessment of any 4(%3#/2).'3934%-(!3 must comply with its current requirements for company’s financial stability is robust and impar- "%%.$%6%,/0%$"9%80%2)%!. financial stability in order to renew their SAPCA tial, SAPCA works closely with credit reference membership at the start of each new member- 4/!33%33!,,5+#/-0!.)%3 specialist Experian, and bases its membership re- ship year in January. quirements on the Commercial Delphi Scoring "9!.!,93).'!-5,4)45$%/& This year the system has been strengthened System used by Experian within its Risk Reports. &!#4/23!.$&).!.#)!,$!4! further: member companies will have their mem- The scoring system has been developed by Ex- bership suspended should their score ever drop perian to assess all UK companies, by analysing a into Experian’s “high risk” category.There are, multitude of factors and financial data, weighted of course, never any cast-iron guarantees about according to different business sectors. Each manufacturer applicants must have a minimum the future financial performance of any com- individual company’s Commercial Delphi score Commercial Delphi score of 40 out of 100, pany, large or small, as has been seen during (between 0 and 100) represents Experian’s which effectively means that, as a starting point, the recent economic recession and a compa- ny’s financial situation can sometimes change quickly. When developing sports and play facil- ity projects, and assessing the relative merits &).$).'&5.$).' of any prospective companies they may wish to employ, clients should always satisfy them- A new list of 89 organisations offering sources. Each entry includes details on what selves that any firm under consideration can potential funding for sports and play facilities the fund will cover, the criteria for eligibility demonstrate adequate financial strength. SAP- is now available on the SAPCA website. and how to go about applying. CA’s Quality Assurance system can certainly Created by Liz Behnke of Syzygy Leisure, To visit the list, go to the SAPCA be used as a valuable starting point, knowing the list is probably the most comprehensive website at www.sapca.org.uk and click that contractors and suppliers included within resource currently available on funding onto Funding. the SAPCA membership database have met the standards set by the Association.

70 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 ,OOKINGFORASUPPLIER )NTERESTEDINBECOMINGA3!0#!MEMBER 4EL  oWWWSAPCAORGUK

ãMINVESTMENTFORSPORT ,OOKINGFOR Sport England has announced that it is putting ANEWSUPPLIER £493 million into 46 sports between 2013 and 2017. Speaking at the SAPCA Annual Confer- If you need a new sports or play supplier, ence, Chris Perks from Sport England announced then the SAPCA website is worth a visit. that the money will be distributed through 46 It includes a section where visitors national governing bodies – from angling to wres- can search by company name, product tling – that have at least 75,000 people taking name or product type and then goes part in England every week. on to list suitable suppliers from its 240 The conference, attended by over 90 SAPCA members. Visit www.sapca.org.uk for members, included an inspiring keynote speech more information. by Baroness Sue Campbell, chair of UK Sport. In 2012, SAPCA welcomed 15 new Baroness Campbell talked about winning strat- members, taking its total membership to egies and how UK Sport is now the best in the a record level. Those new members are: world at attracting world-class sporting events. ABG Limited – environmental In addition to Sport England and UK Sport, protection systems conference delegates heard about the future Cardinal Sports Ltd – sports equipment strategies of Sport Scotland, Sport Wales, the Central Flooring Services Ltd – LTA, Badminton England and UK Athletics. indoor sports floors A benefit of SAPCA membership is access to Citadel Security Products Ltd – informative and exclusive presentations made by security gates, fencing and access systems leading UK sports organisations such as those at Covair Structures Ltd – air dome SAPCA’s annual conference. manufacturer For details about joining SAPCA vis- Domo Sports Grass – artificial grass it www.sapca.org.uk, call 024 7641 6316 or "ARONESS3UE#AMPBELLpm3PORTIS surfacing INTHE$.!OFTHE"RITISHPUBLICn email [email protected] Ecosse Sports Ltd – sports surfacing contractor Gewiss UK Ltd – lighting systems for sports facilities Greenfields (Allsports) UK Ltd – synthetic sports turf systems 3PORTSFACILITYSHOWSANNOUNCED Horticon Ltd – constructor of sport and recreation facilities SAPCA has announced the dates Plexipave (UK) Ltd – acrylic sports for the first two of its 2013 Sports surfacing systems Facility Shows. The first event, to Roberts Limbrick Ltd – architectural be presented jointly with sports- services to the sport and leisure industry cotland, will be held at Ravenscraig SISIS – turf maintenance equipment for Regional Sports Centre, near Moth- synthetic and natural surfaces erwell, on 30 April. The second wctd limited – funding consultancy and event will be on 27 June at the facility development advice Ricoh Arena in Coventry. Zotefoams Plc – foams for sports and Aimed at those involved in de- leisure applications signing, specifying, buying, building or maintaining sports facilities in schools, community sports facilities The Sports and Play Construction and sports clubs, the shows offer Association (SAPCA) represents 6ISITORSWILLLEARNHOWTOAVOIDTHEHURDLES new ideas, fresh approaches and ac- specialist constructors, manufacturers OFSPORTSFACILITYDEVELOPMENT tion plans on how to develop sports and suppliers of sports and play surfaces facility projects successfully – what- (and related products) and plays an ever your expertise. Seminar subjects will include Chris Trickey, Chief Executive of SAPCA, important role in the promotion of high sportscotland with an update on its strategy and elaborates: “These events are a perfect way for standards for sports and play facilities. what funding is available for sports facility de- anyone involved with building or running public For further details velopment. Presentations will also be made by or private funded sports facilities to get informa- about SAPCA, visit Glasgow 2014, the 20th Commonwealth Games tion and insight into the latest news, views and www.sapca.org.uk, body and representatives from the 2014 Ryder industry developments.” call 024 7641 6316 Cup, in addition to contributions from national More details about The Sports Facility Shows or email governing bodies including the Scottish Football are available at www.sapca.org.uk or by calling [email protected] Association and Scottish Rugby Union. 024 7641 6316

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 71 4HELATESTNEWSANDVIEWSFROM3!0#! PIC: ©MATERIALS SCIENCE CONSULTANTS LTD

3#(//,30/243&!#),)4)%3 "%9/.$,/.$/.

With the Olympics’ success still fresh in the minds of kids, the enthusiasm for school sports couldn’t be greater. We look at how schools can develop their sports facilities to help the next generation of Olympians

chool sports have been thrust ensure that all children have the chance to en- away from the thinking of a traditional project into the spotlight as a result of the joy sport in school, to compete against peers of synthetic pitch and changing rooms for one success of London 2012 and an an- and to celebrate sporting excellence. main user group, the key is to work in partner- nouncement by Prime Minister David s Reintroduction of the school games pro- ship and link with as many community partners 3Cameron that competitive team sports within gramme, which is a four level – intra-school, as viable. This partnership approach will help schools will be made compulsory for all primary inter-school, county festivals and national fi- reduce running costs for core services, increase school children. nals – competition for school children. sustainability and profitability and will allow each These plans are to be included in a revised s Investment of £50m in more than 700 com- partner to identify an achievable funding target national curriculum, to be published in the Au- munity sports projects with a focus on making to bring to the project.” tumn, that will make it compulsory to take part it easier for local community and volunteer in what Downing Street called “recognised and groups to improve and refurbish sports clubs -!+%$/!.$-%.$ recognisable sports” such as football, hockey or transform no-sporting venues into modern An alternative option is upgrade the facilities and netball. It will also prescribe “team outdoor grass roots sport facilities. already in place – resurface or rejuvenate sports and adventurous activity”. surfaces, add new fencing, replace the lighting The Olympics success is still fresh in the &).$).'&5.$).' or upgrade sports equipment such as goals and minds of schoolchildren and the enthusiasm The issue for many schools is that whilst nets. Darren Wood of indoor flooring special- for sports in general couldn’t be greater. Gov- competitive team sports are to be actively en- ist Gerflor is shocked at the quality of school ernment statistics claim that 1.3 million more couraged there are yet no details on how this sports facilities: “With the majority of education people are playing sport every week in England will be supported or funded by the Government stock pre-dating the 1980s, many facilities are than when we won the bid in 2005. That is why and there are no plans in place for secondary looking tired and dated. Many sports halls have it has put into place a ten-point plan to ensure schools. old traditional type floors in situ; hard surfaces that London 2012’s lasting legacy will be a com- So, with budgets so tight, how can a school that are uncomfortable to run on and painful to mitment to ‘Inspire a Generation’. provide sport facilities for the next generation fall or dive on, especially for children. The ten-point legacy plan includes: of Olympians? Firstly, they can look at new, “It is universally accepted that playing sport s Investing £300m into world-class sports facili- shared facilities with the community as seen on hard, solid floors can lead to a higher risk of ties that will support community and elite at Winchcombe School in Cheltenham. Here injury for players. These injuries usually manifest sport for future generations. the school worked with community groups to themselves as foot, knee, hip and back prob- s A recognition that more needs to be done to get joint funding for a synthetic turf pitch that lems. It is also acknowledged that if a player is used by the school, the local community and sustains a major injury early on in their sporting local sports clubs. The Government’s Places life, then more set backs will quickly follow.” People Play programme has specifically ear- For those wanting to get more information marked funds for such shared facilities. on developing school sports facilities, visit the Karen Woolland of wctd, an expert on Technical Guidance section of the SAPCA web- sports project funding says: “In order to make site. It includes information sheets and copies of your project a reality it is advisable to move recent presentations including: Funding Sources for Sports Facilities; Cost-Effective Upgrading of Sports Facilities; Performance Specifications for 7ITHBUDGETSTIGHT HOWCANSCHOOLS Sports Surfaces; Understanding Indoor Surfaces; PROVIDEIMPROVEDSPORTSFACILITIES and Safety Standards for Sports Equipment. L

72 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 The A to Zaun of sports and play fencing.

Contact us for a FREE technical design and specification service or a FREE brochure.

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Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 73 4HELATESTNEWSANDVIEWSFROM3!0#!

4HE)NSPIREDFUNDWILLALSOFUNDREVAMPSOFEXISTINGSITES 4HETYPEOFACTIVITIESNEEDTOBECONSIREDATDESIGNPHASE +EYCONSIDERATIONSINFACILITYDESIGN Sport England’s Inspired Facilities is part of its programme to deliver the mass participation legacy from the London 2012 Olympic and Paralympics Games, to bring the inspiration and magic of a home Games into the heart of local communities.

he Inspired Facilities fund from 7HEREDOYOUSTARTWHEN legal requirements such as Fire and Licens- Sport England will provide £50m DESIGNINGAFACILITY ing Regulations to accessibility considerations towards refurbishing and upgrad- We have five key factors that help determine through to the requirements of the national ing local recreation and sports how we start the design. These are: sports governing bodies and organisations 4facilities, as well as converting existing build- s serve; what sports or activities will it be like Sport England. The latter is particularly ings into venues suitable for sport servicing when complete? relevant if funding is going to come from the The aim is also that these facilities will be ac- s form; does the building need to be inde- Inspired Facilities fund. cessible to the entire community, so the needs of pendent and self contained or is it part of a special user groups must be taken into account. bigger complex? (OWIMPORTANTISAFULLBRIEF In addition, community groups, such as play- s appearance; is the requirement a modern, FROMTHESPORTSCLUB ing field users and local sports clubs, are being traditional or functional space? The more information we have, the better actively encouraged to take over the ownership s function; does it need to house toilets matched the final design will be. Clubs needs of land and sports buildings from government and changing facilities, is it next door to to think about how they will manage the proj- organisations, with the aim of giving the clubs outdoor facilities, does it need equipment ect, what core skills may be needed to do this financial stability and independence. storage and so on? and whether they have them available: we’d SAPCA Game On talks to Peter Newth, a s the size of the facility always recommend they appoint a project director of Roberts Limbrick architects, about manager to work alongside the architect. what needs to be taken into consideration 7HATELSEHASTOBECONSIDERED We can then review and discuss all the key when designing a new or refurbished sports A whole myriad of guidance and legislation issues relating to the clubhouse design. These is- facility, clubhouse or pavilion. has to be taken into account. This ranges from sues can range from how much shared use there may be with the local community to cultural diversity, from child protection and vandalism issues to sustainability and services (water, elec- tricity, ventilation and telecoms) requirements.

$OSPORTSCLUBSALWAYSHAVE TOGOOUTTOCONSULTATION The short answer is yes. And not just with the local planning department. We’d encour- age sports clubs to consult with their users, funders, national sports governing bodies, the local community, local schools and gov- ernment agencies such as the Environment Agency and highways authorities.

7HERECANWEFINDOUTMORE My full presentation on this subject is available on the SAPCA website under the Lee Valley presentations within the Technical Guidance section at www.sapca.org.uk, or you can visit 4HEAPPEARANCEOFTHEFACILITYWILLALSONEEDTOBECONSIDERED www.robertslimbrick.com L

74 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 The Sports and Play Construction the industry, in order to provide the from tennis courts and sports pitches Association, SAPCA, is the high quality facilities necessary for to playgrounds and sports halls. recognised trade organisation for the the success of British sport. SAPCA also represents manufacturers sports and play facility construction SAPCA represents a wide range of and suppliers of related products, industry in the UK. SAPCA fosters specialist constructors of natural and and independent consultants that excellence, professionalism and synthetic sports surfaces, including offer professional advice on the continuous improvement throughout both outdoor and indoor facilities, development of projects.

PRINCIPAL CONTRACTORS KEY

Construction, Design & Charles Lawrence Tennis Courts A Tennis Courts 4 Rupert Law Close, Quorn, Surfacing of all Sports Facilities. Loughborough, Leicestershire LE12 8PE Telephone: 0844 448 4370 B Synthetic Pitches Fax: 0844 448 4371 Tel: 0800 294 8066 email: [email protected] Fax: 01509 558691 C Athletics Tracks Web: www.ambsports.com email: [email protected] D Multi Sports A D A B C D I J K N O P A D I J K P E Natural Sportsturf F Play Surfaces Honours Yard, Specialist Installer of Synthetic Surfacing Lodge Lane, for Sport & Play Throughout the UK Chalfont St Giles, Bucks HP84AJ T. 0116 2813200 To book your advertisement E. [email protected] T: 01494 766673 F: 01494 766674 www.dura-sport.co.uk in the SAPCA directory call tel: +44(0)1636 615866 E: [email protected] John on www.charleslawrencesurfaces.co.uk www.thechilterngroup.co.uk +44 (0)1202 742968 A B C D O Q A D I J K O Q S A B D F

Hunter Construction (Aberdeen) Ltd, Centaur House, Thainstone Business Park, Design, Build & Maintain the Finest construction maintenance equipment Inverurie AB51 5GT Tennis Courts & Sports Surfaces Tel: (0116) 246 0500 Fax: (0116) 246 1561 St. Peter’s Works, Tewkesbury Road, Cheltenham GL51 9AL 01621 85 86 86 Email: [email protected] Tel: 01242 513251 Fax: 01242 226396 Tel: 01467 627290 Fax: 01467 625791 www.etcsports.co.uk www.fossecontracts.co.uk www.grimshawgroup.co.uk E-mail:[email protected]

A B D A D I J K O P S A D E F I J K O Q B D

Natural & artificial To book your advertisement in the SAPCA sports pitch specialist Tel: +44 (0)1256 880488 Cosgrove Road, Old Stratford, Milton Keynes MK19 6AF directory call John on Tel: 01908 260217 Fax: 01908 261659 Email: [email protected] Email: [email protected] +44 (0)1202 742968 Web: www.kestrelcontractors.co.uk www.landunitconstruction.co.uk B E E

Unit 32, Clwyd Close, Hawarden Industrial Est, Newbury Berkshire Manor Lane, Hawarden, CH5 3PZ, t: 01635 34521 T: 01244 533184 www.sandcslatter.com [email protected] F: 01244 533184 POLYTAN SPORTS SURFACES LIMITED E: [email protected] Phone: 0845 224 1416 Fax: 0845 224 1617 SUPPLY AND INSTALLATION OF SURFACES AND Email: [email protected] EQUIPMENT FOR: L Multi-Sport Facilities www.plattconstruction.co.uk www.polytansports.co.uk LCricket Facilities LPlay and Educational Facilities

A D J K P Q B C D O D F A B C D

THE SPORTS AND PLAY CONSTRUCTION ASSOCIATION CAN BE CONTACTED ON: 024 7641 6316 Email: [email protected] www.sapca.org.uk

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 75 ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS KEY

Abacus Lighting Limited G Adhesives Sutton in Ashfield ,OOKINGFORASUPPLIER Nottinghamshire, NG17 5FT H Aggregate Producers www.abacuslighting.com )NTERESTEDINBECOMING Tel: 01623 511111 I Equipment Suppliers Fax: 01623 552133 A3!0#!MEMBER Email: [email protected] J Fencing Systems 4ELoWWWSAPCAORGUK K S K Floodlighting L Indoor Structures B&L Fencing Services Ltd   Phone: 01527 882101
  M Paint Manufacturers Fax: 01527 882123
    
      N Screening/Windbreaks www.blfencing.co.uk Bridome Ltd, The Courtyard, Wisley, Surrey GU23 6QL       !"#    !  Tel +44 (0)1932 350365 Fax +44 (0)1932 350375  $%&'(')* Fencing Specialists to the Sports Industry e. [email protected] www.bridome.co.uk '%&'(')* O Sports Surface Suppliers

J L M P P Surface painting/Line Marking Q Civil Engineers & Sports flooring · Sports surfaces Sports Lighting Specialists Groundworks www.cuphosco.com Tracks for champions R Irrigation & Pumping www.berleburger.com Design . Manufacture . Install . Maintain Tel: 01920 860600 S Maintenance Tel: 01422 200 143 Fax: 01920 485915 Email: [email protected] Tel: 0800 9886370 www.collinson.co.uk Email: [email protected]

O L K

Fabrieksstraat 13, Suppliers of Adhesives 8281 BW Genemuiden, for all applications in To book your advertisement The Netherlands. the sports surface industry in the SAPCA directory call Unit 2, Swanston Steadings, 109 Swanston Road, Edinburgh, EH10 7DS T: +31 (0)38 425 00 50 F: +31 (0)38 425 00 51 Tel: 0131 629 0437 E: [email protected] John on Tel: 01889 271751 Email: [email protected] www.edelgrass.com www.envirostik.com +44 (0)1202 742968 www.fieldturf.com

O G O

.





     

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'&*( *+# ! (-'( '% Switzerland email: ")"*
,,,! (-'( '+# www.gezolan.ch [email protected]

O O I O P I

High quality sports posts, nets and tennis court equipment T: 0121 783 0312 F: 0121 786 2472 www.markharrod.comwww.maarkharrod.com E: [email protected] www.hexasports.co.uk Products for Sport www.mri-polytech.com

I K I O

Sports Facility Construction: Exhibitions & Seminars SAPCA regional exhibitions featuring the leading constructors of sports facilities and suppliers of related products and services, together with seminars on key aspects of sports facility design and construction.

FOR FUTURE EXHIBITIONS AND SEMINARS Tel: 024 7641 6316 or Email: [email protected] www.sapca.org.uk

76 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS

Murfitts Industries Limited Station Road, Lakenheath, Suffolk IP27 9AD Temporary Tel: 01842 860220 buildings %8,/',1*21(;&(//(1&( Fax: 01842 863300 0800 3891490 Email: [email protected] www.neptunus.co.uk www.norsemanstructures.com

O L O L

SPORTS PITCH www.playrite.co.uk CONCEPT TO

CONSTRUCTION Complete lighting solutions for all sports venues www.philips.com/lighting www.nottssport.com Tel: 01926 423918 T: +44 [0] 1455 883 730 www.obriencontractors.co.uk t: +44 (0)7920 711442 e: [email protected]

O Q O K

REPLAY Maintenance Ltd Wesley House, Whittle Close, Newark, NG24 2DY To book your 01636 640506 E. [email protected] [email protected]

    advertisement T. 01773 838000 Taking Care of Britain’s www.re-bounce.com Sports Surfaces.


 in the SAPCA O I P S L directory call John on Surfaces and Celebrating 20 years providing durable, equipment for sport, resilient & quality play and leisure. multi use sports floors +44 (0)1202 ««6SRUWV /HLVXUH6XUIDFHVIRUDOO Tel: 01858 545789 01244 321200 ϬϭϵϬϬϴϭϮϳϵϲ ϬϭϵϬϬϴϭϱϱϬϵ Fax: 01858 545890 [email protected] ƐĂůĞƐΛƐƵƉƉŽƌƚŝŶƐƉŽƌƚ͘ĐŽŵ 742968 e-mail: [email protected] www.sportssurfacesuk.com

I O O O

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Support in Sport (UK) Ltd Sports Market leaders in the manufacture, design and construction of sports fields and training complexes Buildings Tel: 01900 817837 Fax: 01900 817605 Cleaning, marking and lining of sports surfaces email: sales@supportin sport.com +44 1724 710 681 | [email protected] Tel: 01342 311155 Fax: 01342 311156 www.supportinsport.com Tel: 0870 2402314 www.bstopsoil.co.uk www.veldemangroup.com www.white-line-services.com

B D E J K O P Q R S O L I P S

PROFESSIONAL SERVICES

To book your advertisement in the SAPCA directory call t: 01403 259400 John on e: [email protected] Tel: 01536 400012 Fax: 01536 401953 Email: [email protected] +44 (0)1202 742968 www.sportsconsultancy.net www.surfacingstandards.co.uk

To subscribe to Sports Management, log on to www.leisuresubs.com email [email protected] tel +44 1462 471913 fax +441462 433909. Annual subscription rates are UK £27, Europe £37 rest of world £58, ,OOKINGFORASUPPLIER students UK £13 Sports Management is published each quarter by The Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK and is distributed in the USA by SPP, 75 Aberdeen Road, )NTERESTEDINBECOMING Emigsville, PA 17318-0437. Periodicals postage paid @ Manchester, PA. POSTMASTER. Send US address changes to Sports Management, c/o PO Box 437, Emigsville, PA 17318-0437. A3!0#!MEMBER The views expressed in print are those of the author and do not necessarily represent those of the publisher The Leisure Media Company Limited. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise without the prior permission of the copyright holder. Printed by Manson Group Printers. 4EL © Cybertrek Ltd 2013 ISSN 1479/9146 WWWSAPCAORGUK

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 77 Product round-up

Hexa tennis posts to be supplied into Far East sport-kit.net

Birmingham-based Hexa tennis posts the search engine for leisure buyers have been chosen by Southern Cross Sports, supplier of sports goods Austra- Wherever you are in lia and the Far East, which is based in the world, fi nd the right Sydney. The posts products and services 24 / 7 are steel with cast aluminium caps and by logging on to Sport stainless steel net Management’s free search lacing bars. They are thermoplastic, engine www.sport-kit.net coated in black for extreme durability under harsh condi- Liverpool Football Club tions, and fitted uses TRX for training with an all- brass winder Liverpool Football Club will be using and company TRX training machines in 2013. The logo. company behind the TRX Suspension Trainer and Rip Trainer will continue to provide fitness training to the Barclays sport-kit.net KEYWORD Premier League team for the next year. hexa The Liverpool Football Club squad and staff will also be training with TRX fitness experts, establishing specific training programmes for its First Team and Academy players. The team have used the TRX Suspension trainer dur- ing pre-season camps in Asia and the sport-kit.net KEYWORDS US in previous seasons. trx

Clayhill Park’s cricket pavilion by AV Danzer

AV Danzer is building Limagrain UK adds a 10-module cricket new grass varieties pavilion at Clayhill Park in north east Limagrain UK has added three new London. The portable grass varieties to its catalogue of sports buildings manufac- and amenity grass seed mixtures in the turer demolished the MM range. Varieties Cyrena, Nikky and old pavilion building Heidrun have been added into selected in mid-January and mixtures, including the winter sports undertook all ground mixture MM60, which now includes the works and the con- ryegrass Cyrena cultivar. Mixtures for struction of a raft foundation while referees’ facility, ready for the start of golf greens now include the Nikky grass replacement modular LinkPak build- the cricket season in May. In winter the variety. Fairways, lawns and landscapes ings were being manufactured. The pavilion building will be used by other mixtures now include the Heidrun grass. new facility will provide 2,195 sq ft sports teams. of space and will include changing sport-kit.net KEYWORD rooms, showers and toilets as well as a sport-kit.net KEYWORDS limagrain new club house, storage space and a av danzer

78 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 log on to www.sport-kit.net and type the company name under ‘keyword search’

Dura-Sport’s DSi-pro awarded ECB approval

Synthetic surface specialist Dura- Sport has developed a new non-turf cricket pitch, the DSi-pro cricket sys- tem, which has been approved by the England and Wales Cricket Board (ECB). The i-weave pitch surface has been developed with the aim of providing a strong and durable cricket surface and is, supplied with a seven-year warranty Polytan’s new LigaTurf and life expectancy of more than 12 years. Dura-Sport has been manu- Polytan STI has developed the LigaTurf sport-kit.net KEYWORD facturing and constructing non-turf RS Pro CoolPlus for professional football. dura-sport cricket facilities since 1995. The new turf is designed to have a high level of wear resistance. The turf has been installed at the Torsvollur National Morecambe’s newest 3G pitch by Thornton Sports Stadium in Torshavn in the Faroe Islands, which has been awarded the FIFA 2 Star Thornton Sports recently constructed Recommended rating. The new LigaTurf a 3G synthetic grass pitch at More- is made of yarn fibres that are designed cambe Community High School. The to remain upright and straighten quickly. pitch is surfaced with Thornton Sports’ in-house UK manufactured third sport-kit.net KEYWORDS generation SoccerTurf 60M surface, polytan which is designed for football and touch rugby. Floodlighting has also been installed to extend the usage options for the school. The site has since hosted County Cup games as well as in-house tournaments and there are plans to host the local pri- sport-kit.net KEYWORDS mary school tournament in future. thornton

Evac+Chair donates life-saving device

A UK golf course will Skiplex opens a training have its finger firmly centre in Woodley, UK on the pulse when it comes to the health Skiplex indoor ski training has opened of its golfers thanks to a second UK site offering ski lessons. a heart-lifting dona- The Woodley site slope operates like a tion. Birmingham-based running machine, using a squash court Evac+Chair International sized treadmill on which a carpet-like donated a CardiAid material is fixed, allowing up to three Automated External people to ski or snowboard at any one Defibrillator (AED) to time, and six per hour. The moving Mytime Golf’s Hatchford Brook Golf 1969, Hatchford Brook Golf Course is track is operated by remote control, Course in Birmingham. The defibrilla- managed by Mytime Golf on behalf of and can reach up to 25mph and can tor is a ‘talking’ public access device to Birmingham City Council. be steeply elevated for advanced skiers. provide life-saving electroshock treat- ment for people who suffer a heart sport-kit.net KEYWORD sport-kit.net KEYWORD attack or cardiac arrest. Established in evac+chair skiplex

Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 79 SPORTS MANAGEMENT DIRECTORY

construction & surfacing exercise equipment Indoor sports halls/temporary of sports facilities or non - traditional structures


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Issue 1 2013 © cybertrek 2013 Read Sports Management online sportsmanagement.co.uk/digital 81 powered by

aZ^hjgZY^Vgn#Xdb DIARY DATES Worldwide events listings for leisure professionals

30 APRIL 2013 02-05 JUNE 2013 The Sports Facility Show World Stadium Congress 2013 Ravenscraig Regional Sports Facility Qatar Motherwell, Lanarkshire Following the phenomenal success of SAPCA invites you to attend The Sports the 2012 edition of the World Stadium ADVERTISERS INDEX Facility Show, a special one-day event Congress, this pivotal event returns that comprises a series of informative from 2-5 June 2013 as World Stadium AFLS+P 6 and educational seminars together Congress 2013 – hosted in Qatar. with an exhibition featuring specialist This pivotal event is the 5th annual AMB Sports 51 in the design, construction and main- conference in the stadium design and tenance of sports facilities. development series. BSAC 47 Tel: +44 (0)24 7641 6316 With massive preparation needed to Britannia Paints 65 www.sapca.org.uk deliver major global sporting events, host cities must develop world-class Charles Lawrence 27 16 MAY 2013 stadia that comply with specifi c regula- Charterhouse 37 Disability Sport or Sport for tions and requirements. With this in Disabled People mind, there could not be a more critical Duralock 65 English Institute for Sport time to bring together industry experts Escape 69 Sheffi eld, South Yorkshire to assist in the design and development A one-day conference focusing on how of world-class stadia. Fields in Trust 27 to increase disabled people’s participa- Tel: +971 4 360 2801 Forum Events 23 tion in sport and active recreation. www.worldstadiumcongress.com Tel: +44 (0)1423 326 660 Gerfl or 15 www.smnuk.com 12-13 JUNE 2013 National Synthetic Surfaces Hargreaves 65 21-23 MAY 2013 Conference and Expo 2013 Jacksons 51 Stadia and Arena Rosehill Gardens Racecourse, The Ulker Arena, Istanbul, Turkey Sydney, Australia JC Leisure 47 Now in its 15th year, Stadia & Arena The NSSCE is a one stop shop confer- Les Mills 2 2013 is fi rmly established as one of the ence and expo for everything regard- must-attend events for global sports ing synthetic surfaces. Mark Harrod 11 venue owners, operators and develop- More than 250 delegates from Aus- Rubb Buildings 84 ers as well as the leading architects tralia, New Zealand and the Pacifi c and technology suppliers. Rim region are expected in Sydney New Events Ltd 55 Stadia & Arena 2013 incorporates a to network, learn, see, touch and high-level industry conference, a com- experience the latest in the synthetic O’Brien Contractors 59 pact exhibition in the most modern surfaces industry. With International Phillips 63 Arena in Turkey, site tours and maxi- speakers and support from the world’s mum networking. governing bodies of sport, the event Polytan 59 Tel: +44 (0)208 133 7678 provides a forum for delegates and Real Madrid International School 37 www.saevents.uk.com industry throughout Australasia to gain information, technical knowl- Replay Maintenance 73 28 MAY - 01 JUNE 2013 edge and management skills in how to Ridgeway 47 Sports Service Trade Conference of manage and deliver play, recreational the 2nd China International Fair for and sporting experiences on synthetic SAPCA 83 Trade in Service (CIFTIS- Sports) surfaces. SAQ 51 China National Convention Centre Tel: +61 1300 789 845 Chaoyang District, Beijing, China www.nssce.com.au Skirmett 37 Hosted by the Ministry of Commerce of the PRC and the Beijing Municipal 26-29 JUNE 2013 Spatial Structures 21 People’s Government, CIFTIS provides a 18th Annual Congress of the Thornton Sports 47 transaction platform for international European College of Sport Science trade in services. National Institute of Physical Education of White Line Services 59 The sports sector is one of the most Catalonia, Barcelona, Spain Zaun 73 prominent displays during CIFTIS, The event will provide global views and has had success in drawing the and stress the big picture of Sport Sci- attention of both the media and keen ence so as to help develop the special- sport-kit.net investors. ized areas. Tel: +86 10 85072205 Tel: +49 221 4982 7640 For more information on our advertisers’ www.intsst.org/htlhe_com www.ecss-congress.eu/2013 products log on to www.sport-kit.net

82 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2013 © cybertrek 2013 THE SPORTS AND PLAY CONSTRUCTION ASSOCIATION

THE SPORTS FREE SEMINAR, EXHIBITION AND EXPERT FACILITY SHOW ADVICE FOR ANYONE INVOLVED IN SPORTS FACILITY FUNDING, DESIGN, DEVELOPMENT AND 2013 MANAGEMENT.

Ravenscraig Regional Sports Facility Motherwell - Tuesday 30 April 2013

• Glasgow 2014: The Games, The Legacy • The Benefi ts of School and Club Links: Case Study • Ryder Cup 2014: The Legacy for Golf • The Upgrading & Maintenance of Natural Sports Turf • sportscotland’s Strategic Priorities • Synthetic Sports Turf: Open Forum • Funding for Sports Facilities • The Design of Outdoor Sports Lighting • Football Club Workshop (with the Scottish FA) • The Selection of Indoor Sports Surfaces • Rugby Club Workshop (with the Scottish Rugby Union) • Successful Project Development • Golf Club Workshop (with the Scottish Golf Union) Presentations from leading sports bodies including sportscotland, Scottish FA, Scottish Rugby Union and Scottish Golf Union.

For full programme details, visit There are limited places for this event so www.sapca.org.uk please register today! Visit our website at www.sapca.org.uk, email [email protected]. uk, scan the QR code or call 024 7641 6316.

www.sapca.org.uk Tel: 024 7641 6316 [email protected] The Sports and Play Construction Association Federation House, Stoneleigh Park, Warwickshire CV8 2RF BUILDING BETTER SPORTS AND PLAY www.rubb.co.uk

[email protected]