Women 2 FEBRUARY 24, 2012

Recognizing Phoenix-area women who are leading the way in business

PREMIER SPONSOR: 20 WOMEN IN BUSINESS 2012 PHOENIX BUSINESS JOURNAL February 24, 2012 phoenix.bizjournals.com

Hormann Table of CONTENTS Page 24 MeetMee the 2012 Women in Business honorees: Agnello, Lynn ...... 21 Bucher, Tiffany ...... 21 Busch, Molly ...... 21 Cruz, Karen ...... 23 De Blasi, Michelle ...... 22 Guerra, MaryAnn ...... 22 Heasley, Kathy ...... 23 Helt, Anita ...... 26 Hester, Kerry...... 24 Hormann, Nancy...... 24 Karabatsos, Maurine ...... 24 Kassel, Kristine ...... 26 Lamb, Ginger ...... 26 Leadley, Lauri ...... 27 Martin, Harriet ...... 28 Nodilo, Patsy ...... 28 Lamb Page 26 Busch Page 21 Perry, Tanya ...... 28 Prusak, Julie ...... 27 Rourke, Patricia ...... 29 Ruddy, Anne ...... 29 Spicer, Jane ...... 30 Timm, Susie ...... 29 Watson, Sandra ...... 31 Estrella Timm Page 33 Weinbaum, Tammy ...... 30 Wolf-Francis, Mary ...... 30 Page 29

Also inside: • Female executives are moving to women fi nancial advisers for guidance...... 32 • Local attorney fi nds benefi ts in life of youthful struggles, successess ...... 33 • The List: Phoenix area’s 50 largest women-owned businesses ...... 34, 36 Cruz • Centennial Project to honor 48 women enhancing lives ...... 35 Page 23

ongratulations to the 25 Women in Business honorees in the Honoring 2012 Women in Business C Phoenix community! American Express is again proud to here are many women in all are exceptionally bright, sponsor this year’s Phoenix Women in Business initiative, and the Valley who are mak- dynamic and dedicated to their we are honored to salute them for their outstanding contributions. ing a difference in their work. In many cases, they have Tworkplaces and in the overcome challenges — thriving Empowering women pays dividends on so many levels. As community every day. They are in male-dominated fi elds, mak- president of American Express OPEN, I co-chair our company’s business leaders, mentors and ing career moves during the re- Women’s Interest Network (WIN), which helps develop female community supporters. They do cession, and raising companies amazing things to make our com- and children at the same time. talent at our company. With more than 60 percent of our company’s munity a better place to live. The 25 infl uential women pro- workforce comprised of talented women, supporting women This year’s Women in Busi- Ilana Lowery fi led on these pages represent is not only gratifying, it is good business. Through American ness honorees stand out for their just some of the growing num- many accomplishments and the ilowery@ ber of women business owners, Express’ “Pathways to Sponsorship” program, we continue to bizjournals.com promote women to senior level positions and continue to be ways they have infl uenced those founders, directors and CEOs Twitter: @ilowery recognized around the world as an employer of choice for women. around them. in the Valley. They were chosen The list is impressive, rang- by an advisory panel along with By empowering, coaching and giving women opportunities to ing from C-level executives to Phoenix Business Journal re- accelerate their development, we are unlocking their talent and the nonprofi t leaders to lawyers and even one porters and myself. impact they have on serving our customers and shareholders. “head cheese.” As you learn about them and read their Our honorees’ stories this year provided brief essays on the following pages, you Today we celebrate 25 Phoenix women for their leadership, an invaluable crash course in leadership also will see the importance of self-confi - accomplishments and contributions to the community. You are and career development. Whether you dence, persistence and mentorship in their among the talented women across the country who serve as mentors are looking to become a stronger leader lives. This special section offers a snapshot and role models. You are helping the next generation accelerate or a better communicator, you can learn a of what makes these women tick. To read great deal from the 25 outstanding women their full essays and profi les, go to our web- their career progress and inspiring them to succeed. I encourage who were selected for the Phoenix Busi- site, phoenix.bizjournals.com. you to continue to help them see what is ness Journal’s 2012 Women in Business The 2012 Women in Business honorees possible and ultimately realize their potential. awards. were recognized Feb. 23 at a special awards Each story behind these 25 winners is reception held at the Arizona Biltmore Re- Sincerely, unique, but there are common threads. sort and Spa in Phoenix. These women understand compromise. We hope you enjoy this special publi- They show up every day ready to work as cation. Please contact us if you know an hard as it takes to reach their goals. They outstanding Valley businesswoman who are Grade A movers and shakers, with should be considered for future Women in Susan Sobbott the power to make other people power- Business honors. President, ful. And they are not only leaders, but American Express OPEN visionaries. Ilana Lowery is editor of the Phoenix Business Journal. For all of their different backgrounds, Contact her at [email protected] or 602-308-6513. February 24, 2012 PHOENIX BUSINESS JOURNAL WOMEN IN BUSINESS 2012 21 phoenix.bizjournals.com

EDUCATION: Bachelor’s degree in telecommuni- VISION OF SUCCESS: Early in life, I was cations and business, Indiana University taught that success in sales is a two- WHAT LEADERSHIP AND EMPOWERMENT MEANS EDUCATION: Electronics degree, ITT FIRST JOB: Making Dilly bars at Dairy Queen way street. When establishing any TO YOU: I was blessed to experience empow- Technical Institute WHAT MAKES AN EFFECTIVE LEADER: There is no proposition and revenue goal, it is vital erment at an early age. My parents raised FIRST JOB: Copier technician substitute for knowing your product inside and to understand these are not just num- me to make my own choices. They were FAMILY: Husband, Jeff Bucher; chil- out. I really have my heart in the game. And I bers on a board; this is a strategy of always ready to provide help and support, to dren, Michael, David and Madison think because I love my job, I can work anyone thinking as well as a means of looking catch me when I fell. The important lessons HOBBIES/INTERESTS: Business net- under the table. past the fi nish line and into the future came through the consequences of my bad working, shopping, spending time HOBBIES/INTERESTS: Going to Suns games, read- with the customer, creating a long- choices and the rewards of my good ones. I in Sedona with family and friends ing, hiking, going to movies, or anything my term goal. I have taken this message could only hold myself responsible for those FAVORITE CHARITY: Purple Ribbon 12-year-old son, Dominick, wants to do and structured my life to fulfi ll this phi- choices, and it taught me not to fear making Council FAVORITE CHARITY: Fresh Start Women’s Founda- losophy. Whether it’s with a marketing a decision, but to embrace it. As a business ONE THING YOU’LL NEVER DO AGAIN: tion partner or an employee, both parties owner, I lead with this same philosophy. It Ignore my intuition. IMPORTANT BUSINESS DISCOVERY: Change is the should feel they have come out of the begins by putting the right person in the right EFFECTIVE BUSINESS LEADERSHIP: new normal. conversation with a positive experi- job and then trusting that each person has Listening more than talking, tuning WHAT OTHERS MAY NOT KNOW: I played the piano ence and with a degree of success. good intentions in their position; that they in to what is going on inside and for 10 years. Tailoring your efforts to the needs of will do the right thing for the company and outside the walls of the company. the client and surpassing their expec- the customer, as well as for themselves and Find your passion and follow it; tations is necessary to accomplish this. their families. I personally meet every person that in itself makes it easy to be prior to their employment. We discuss their effective. philosophy, their beliefs, their commitment STAYING MOTIVATED: I am fortunate To be successful, to taking care of the customer, their ability to have a natural passion and ‘ to follow through on their commitments. enthusiasm that drives me every Once they are hired, they know they have my day. I have set goals and know what it is about going trust from day one and that, as long as there I want to accomplish. The work are good intentions, a wrong decision only environment we have established above and beyond provides an opportunity to learn, grow and consists of people I care about, so what is expected. move forward. Our leaders are ready with I am eager to get into the offi ce, ’ their support and guidance. Empowerment watch them grow and experience is critical for those people who are on the that vibrant culture. Lynn front lines ... (it) gives them the freedom to IMPORTANT BUSINESS DISCOVERY: be creative and make decisions on the spot, Trusting others is at the center of A providing customers with instant feedback, life’s experiences — both personal SENIOR VICE PRESIDENT OF MARKETING PARTNERSHIPS, SUITE SALES AND SERVICE instant communication and no red tape. and in business. There will be a If mistakes are made, we regroup and try time when your trust is tested, or Phoenix Suns and Phoenix Mercury again. Empowerment is at the root of our even betrayed, and you cannot let corporate culture and drives our destiny. I a bad experience cause you not to HQ: US Airways Center 2011 REVENUE: N/A can tell you that great things happen when trust again. TYPE OF BUSINESS: Sports advertising 2010 REVENUE: N/A you have an entire team of employees that ACCOMPLISHMENT YOU ARE MOST EMPLOYEES: 26 own their actions. PROUD OF: In business, I am so proud of what we have created: our team, our reputation, our loyal cli- ent relationships. The journey was FIRST JOB: City of Tucson lifeguard MEANING OF EMPOWERMENT: Empowerment is an not without serious challenges that EDUCATION: Bachelor’s degree in busi- ongoing cycle of maximum effort followed by Find your passion tested our commitment and our ness administration and marketing, maximum success. It is a process I can encour- ‘ ability to persevere. Being faced University of Arizona Eller College of age in others and in myself. In both cases, the and follow it; that in with such diffi culties has made the Management practice is very satisfying. Maximum effort experience extremely rewarding. In WHAT MAKES AN EFFECTIVE LEADER: includes taking on a challenge and honoring my personal life, I have watched my Innovation, intuition, empathy and the unique commitment it requires. It might itself makes it easy to daughter blossom and become a decisiveness be preparation, legwork or creativity. It might very strong and independent young HOBBIES/INTERESTS: Tennis, family, fi t- be rigorous communication or learning a new be effective. woman because she had to face ness, wine, food and fashion skill. You can measure success in many ways, ’ and overcome her own adversity. I FAVORITE CHARITY: Red Cross and in my experience maximum effort usually am extremely proud of her and all ONE THING YOU’LL NEVER DO AGAIN: Buy produces the desired outcome. Sometimes of our kids because they have good anything off Craigslist outcomes are unexpected and surprising, but hearts and are good people. STAYING MOTIVATED: My eldest brother successful in the fi nal analysis. I have been WHAT OTHERS MAY NOT KNOW: I did is my employer. fortunate in my professional and personal life not wear makeup or put on a dress WHAT OTHERS MAY NOT KNOW: I have to receive exposure and guidance from several until I was nearly 20 years old. attempted stand-up comedy. gifted “empowerers.” When I had my fi rst job interview, my mother and I went to Gold- water’s — I reluctantly gave in and bought a dress. I think many people ‘I enjoy the challenge who know me would fi nd that hard of seeking the path that to believe, but it is true. will lead to growth.’

olly Tiffany MB BUCHER VICE PRESIDENT PRESIDENT Thomas Title & Escrow Infi ncom HQ: Tempe 2011 REVENUE: $7.6 million HQ: Scottsdale REVENUE: WND TYPE OF BUSINESS: Offi ce equipment and 2010 REVENUE: $8.5 million TYPE OF BUSINESS: Title insurance and escrow EMPLOYEES: 15 technology solutions EMPLOYEES: 47 services 22 WOMEN IN BUSINESS 2012 PHOENIX BUSINESS JOURNAL February 24, 2012 phoenix.bizjournals.com

EDUCATION: Juris Doctorate with Cer- WHAT IS LEADERSHIP: Throughout my career, I’ve tifi cate of Emphasis in environmental been fortunate to have been surrounded by WHAT IS LEADERSHIP: Leadership is about lead- experience — just very diffi cult. law, University of Washington School amazing leaders who taught me the value of ing, following and being part of the team. It is EFFECTIVE BUSINESS LEADERSHIP: of Law; BS, magna cum laude, ASU true leadership. To me, leadership means being about knowing your personal strengths and An effective business leader is a FIRST JOB: Counsel for the National driven by a clear vision of success and being weaknesses and then taking on the right role, person who is willing to take cal- Oceanic and Atmospheric Adminis- able to accomplish that vision by inspiring oth- at the right time, for the right project. It’s culated risks to move the company tration ers and focusing their efforts to fi nd common knowing when to coach, get on the fi eld or sit forward and to take responsibility WHAT MAKES AN EFFECTIVE LEADER: ground. A leader must have thick skin and stick on the bench. As a leader, it is important to when things go wrong. It is a caring Communicating a clear vision and to her convictions while still being open to lead, but it is just as important to listen and person who is willing to give credit surrounding yourself with the right other viewpoints. She must be a good listener to delegate. Being a role model is important, to others when something is suc- team and surround herself with the right team. An but your organization needs to step out on its cessful and cares about the needs STAYING MOTIVATED: Helping my clients effective leader must be willing to share credit own, make its own mistakes and then evolve of their staff. An effective business successfully attain their goals. and relinquish recognition to others. These from those mistakes ... No organization or leader listens to and respects the IMPORTANT BUSINESS DISCOVERY: It’s traits are critical to being an effective — as individual can develop, create and innovate differences and opinions of others. not just about giving legal advice. My opposed to just successful — leader. Being an without making mistakes. While this is a It is someone who is resource- ability to counsel is my most valuable effective leader is easier said than done. Often scary thought for senior leadership, it must ful, creative and innovative, who asset. the uncertainty that results from implementing be woven into the fabric and values of an always applies values, integrity change or embarking on new territory creates organization. Leadership must be based on and honesty in their daily business pressure to maintain the status quo. a sound set of values that are clear, under- practices. stood by all and practiced daily. STAYING MOTIVATED: Refl ecting on how blessed I am, and looking An effective leader must back on all I have accomplished in ‘ my life and career, help me to stay be willing to share credit ‘A great leader focused and motivated. Because of this feeling of gratitude, I believe I and relinquish recognition supports informed have a responsibility to give back to the community and to make a to others. risk-taking to challenge difference for others when pos- ’ sible. the status quo. IMPORTANT BUSINESS DISCOVERY: One ’ of the biggest impacts I ever had was creating a new organizational ichelle EDUCATION: MBA in science, innovation and model within the federal govern- M commercialization, George Washington ment. Revising the organizational University; bachelor’s degree in communica- “boxes” — physical location of D tions, Ohio State University staff to be side by side with those PARTNER FIRST JOB: My fi rst job where I received a to whom they were providing sup- Quarles & Brady LLP paycheck was serving soft-serve ice cream port — and delegation of authority at age 15 at Dairy Isle. I was a gift wrapper at had a dramatic, positive impact HQ: Milwaukee TYPE OF BUSINESS: Law fi rm Carlisle’s Department Store at age 16. on both scientifi c and business FAMILY: Husband, Lee Evans; children, Joseph operations and created a culture of and Raleigh Guerra-Sacks; stepson, Alexan- innovation. The new organization der Evans allowed the employees to believe HOBBIES: Reading, tennis, working out at the everything was possible, even in a gym, and learning to meditate and be silent large government bureaucracy. (I seem to be a slow learner on this one!) ACCOMPLISHMENT YOU ARE MOST FAVORITE CHARITY: After BioAccel, Girl Scouts PROUD OF: Next to my children, it of America is founding BioAccel with Dr. Ron ONE THING YOU WILL NEVER DO AGAIN: Start an King. We had a vision, and we independent nonprofi t that focuses on new implemented that vision. We did business creation at the start of a recession it in awful economic times, with … when it is more diffi cult for people to do- minimal community support and nate and there is less money to be invested. against great odds. The fact we are Nevertheless, it turned out to be a rewarding here, three years later, in a growth mode and making a difference in our community is unbelievably rewarding. WHAT OTHERS MAY NOT KNOW: When I got out of college, I moved to Washington, lived in a mobile home and was a drug counselor at the VA Medical Center. This is a life experience that has defi nitely had a profound and lasting impact on my personal life and profes- congratulations sional career.

to our friend and colleague Arizona Capitol Times Yellow Sheet Report MaryAnn Ginger Lamb Arizona Legislative Report Vice President and Publisher Legislation Online Arizona (LOLA) GUERRA AzCapitolTimes.com CEO Arizona News Service Azlobbyists.com BioAccel

for being recognized as one of this year’s 1835 W. Adams St. HQ: Phoenix 2011 REVENUE: $2.7 million Phoenix, AZ 85007 TYPE OF BUSINESS: Helps companies move 2010 REVENUE: $4.0 million 25 outstanding Women in Business. 602.258.7026 from discovery through development and EMPLOYEES: 6 into the marketplace. February 24, 2012 PHOENIX BUSINESS JOURNAL WOMEN IN BUSINESS 2012 23 phoenix.bizjournals.com

EDUCATION: Master of Social Work, ASU MEANING OF EMPOWERMENT: Throughout my life, WHAT IS LEADERSHIP: Leadership is linked to EDUCATION: Bachelor’s degree in FIRST JOB: Family counselor for Friendly empowerment has meant making choices and bravery and the courage to envision a radi- advertising, Penn State University House decisions that would not only make me happy, cally different future. Look around: So many FIRST JOB: Greeter at Rustler Steak WHAT MAKES AN EFFECTIVE LEADER: In- but also a better person. From an early age, my people are afraid to venture beyond the House. I was the girl who an- tegrity, respect for others, motivation mother always told me I could do and be what- norm. Leadership takes opening your heart nounced over the loudspeaker, FAMILY: Husband, Melvin; children, ever I wanted. Keeping in mind that it can only and mind to the broader world and allowing “Ribeye medium, ribeye medium.” I Erek, 7, Daniel, 4, and Julian, 2 be attained once you set your mind and heart yourself to be enlightened. I purposely open worked split shifts for a month and HOBBIES/INTERESTS: Arts and crafts with to it, empowerment can be achieved in many myself up to history, science, technology, made a total of $96. That was a my children, spending time with my different aspects of life: spiritual, educational, world events, economics, psychology, soci- dose of reality and motivation. family, traveling professional, social, fi nancial, etc. Empower- ology, pop culture, art, music … along with FAMILY: Married to Mike for 24 FAVORITE CHARITY: United Way ment can be as simple as being able to recog- business, because these varied perspectives years. No kids unless you count our ONE THING YOU’LL NEVER DO AGAIN: I live nize that something in your life requires change provide me with insight and inspiration. I dog, Pima, and our three rescue with no regrets. and making that change occur. In my life, my could narrow my focus to just business, but cats, Sierra, Rigby and Misty. STAYING MOTIVATED: My children and own empowerment came from using available why? That’s like trying to see the world by FAVORITE CHARITY: Best Friends husband keep me motivated to always resources to accomplish my goals of fi nishing circling a tiny pond when the ocean is right Animal Society do my best. graduate school, increasing my awareness of there. Being a leader means bravely honor- MOST CHALLENGING ASPECT OF YOUR WHAT OTHERS MAY NOT KNOW: I change my own wants and needs, and being able to ing who you are, standing up for what you JOB: Patience. I can see the vision of my outfi t three to four times every initiate and accept the growth process of life passionately believe in, and putting it out better business and a better world, morning! and changes that will be never-ending. there for the broader world to see and hear. so I always want to move faster It’s about being solid enough in your beliefs than I know is wise. and experiences to go toe-to-toe with the MOST FULFILLING ASPECT OF YOUR JOB: I have come to naysayers and take the heat. Leaders have When we help clients defi ne and ‘ earned this right because they have won and build their “Heart & Mind” brand. lost, succeeded and failed, and lived enough They feel it, their clients feel it, learn that the only to confi dently defend their positions. Finally, and so do we. It’s very gratifying to leadership means being brave enough to be everyone on our team. limitations in life are vulnerable. I have found that when I am at BEST CAREER ADVICE YOU’VE EVER my weakest, I am at my strongest. I regularly RECEIVED: Five months after being the ones you put discuss my scars, but seldom my crowns, laid off for the second time and because my failures have shaped me far feeling pretty worthless about my- on yourself. more than my successes. Leadership means self, Mike (then my fi ance) told me aren ’ being a whole person, a real person whose on my birthday at a restaurant to K mission it is to bravely better the lives of “stop feeling sorry for myself and those you serve. get back in the game.” Bad timing, great advice. I’ve been in the game MEDICAL SOCIAL WORKER ever since. Arizona State Veteran Home STRONGEST BUSINESS SKILL: The abil- ity to walk into a company, fi gure HQ: Phoenix TYPE OF BUSINESS: Nursing home for out who they are and what they veterans stand for, and pull that essence ‘Leadership takes together into a nicely packaged brand including messaging, im- opening your heart ages, actions and systems. WHAT OTHERS MAY NOT KNOW: I was Congratulations, Kerry! and mind to the voted “Best Sense of Humor” in my senior class. Guess I used to be You make US fly… broader world and funny. allowing yourself to be and you make US proud. enlightened.’

Kerry Hester, Senior Vice President Operations Planning & Support, was named one of the 2012 Top Women in Business by Phoenix Business Journal for her strong record of innovation and outstanding business performance. athy K HEASLEY FOUNDER AND PRESIDENT Connect with us on Social Media Heasley & Partners to stay ahead of the competition HQ: Scottsdale REVENUE: $1 million-plus TWITTER FACEBOOK TYPE OF BUSINESS: Branding EMPLOYEES: 6 @PHXBIZJOURNAL PHOENIX BUSINESS JOURNAL 24 WOMEN IN BUSINESS 2012 PHOENIX BUSINESS JOURNAL February 24, 2012 phoenix.bizjournals.com

EDUCATION: Bachelor’s degree in economics, Tulane WHAT IS SUCCESS: To me, success is a FUNNIEST MOMENT IN BUSINESS: OK, I’m not EDUCATION: Bachelor’s degree in University; MBA, University of Michigan Ross journey rather than a destination, entirely proud of how I acted on this one; but political science, Arizona State School of Business and my vision of it evolves as I I don’t feel it impugned my integrity, and I University; paralegal certifi cate, FIRST JOB: Ice cream scooper at Haagen-Dazs grow and change. While the met- still laugh when I think about it. Almost 20 University of San Diego WHAT MAKES AN EFFECTIVE LEADER: The ability to at- rics and trappings of success may years ago, I needed some high-level inter- FIRST JOB: At the White House, as tract, support and motivate a talented team vary widely from one person to the vention on my behalf at the offi ce and went a volunteer for President Gerald HOBBIES/INTERESTS: Travel, wine, next and will surely change over to see the executive vice president, whom Ford’s election campaign. I was 14 hiking, reading time, the keys to feeling successful I had worked with for almost 10 years. The years old and in charge of an entire FAVORITE CHARITIES: Junior Achievement and Home- and happy are to believe in what minute I sat down, I realized he was going to group of college kids. I can still hear ward Bound you’re working toward, and to take the easy way out and avoid any involve- one of them asking me after I’d ONE THING YOU’LL NEVER DO AGAIN: Probably skiing — appreciate life for what it is rather ment. During our conversation, he sat behind fi nished bossing him around, “Just too cold and dangerous to be recreational than yearning for what you had his big desk and held his blue felt-tip pen how old are you?” STAYING MOTIVATED: Creating a strong work-life hoped it would be. I don’t yet know close to his face. Each time I spoke, he very EFFECTIVE BUSINESS LEADERSHIP: A balance — mixing things I need to do with things I what my future success will entail, slowly nodded his head as if he was seriously well-nurtured Rolodex love to do but I am immensely grateful for contemplating what I was asking and would HOBBIES/INTERESTS: I’m an avid ACCOMPLISHMENT YOU ARE MOST PROUD OF: Help- the many blessings in my life that very smugly rub the pen’s tip against his golfer, I enjoy skiing and, as one of ing a deployed soldier bring a puppy home from allow me to feel satisfi ed when I face. Unbeknownst to him, the cap was off. the lead partners for SVP’s invest- Afghanistan go to bed at night and to wake with I never raised an eyebrow and never said a ment at Camelback High School, WHAT OTHERS MAY NOT KNOW: I’ve been to more than excitement for the day ahead. To word as he drew blue ink all over his lips and I’m a loyal supporter of just about 20 Jimmy Buffett concerts. me, that is success. face. I can still hear the scream his secretary anything going on at the school. let out when she walked into his offi ce after I FAVORITE CHARITY: Social Venture had left. To this day, I fi ght the good fi ght, get Partners. SVP uses a hands-on I have a career involved in the tough decisions and always philanthropic/venture capital ‘ double-check to be sure the cap is on tight. model to fund nonprofi t startups. As a partner, I not only invest my that challenges time and money, but also use my professional expertise to help drive and interests me innovation in the community. As everyday. If I can go home a board member and past chair, ’ ‘ I can say it is personally the best investment I have made for myself. erry at night, put my head I no longer give money charitably; K instead, I invest it philanthropically. down on my pillow ONE THING YOU’LL NEVER DO AGAIN: H Not go with my gut. SENIOR VICE PRESIDENT, OPERATIONS PLANNING AND SUPPORT and go to sleep IMPORTANT BUSINESS DISCOVERY: US Airways Group Inc. Don’t burn a bridge as you’re knowing that I acted crossing it. I have had some really HQ: Tempe 2011 REVENUE: $13M interesting and challenging posi- TYPE OF BUSINESS: Airline 2010 REVENUE: $12M tions in my career, and there is only with integrity and one bridge I ever set on fi re as I crossed it — and it involved calling sagacity, it makes for my boss, who was president of the EDUCATION: Bachelor’s degree, Univer- WHAT IS LEADERSHIP: Leadership is seizing the company, on his lack of integrity ... sity of California-Los Angeles opportunity to steer or guide a vision and its a great night’s sleep. At some point we all have a busi- FIRST JOB: Dressing troll dolls in a local constituency toward the intended goal. In the ’ ness associate, client or team- toy store case of downtown organizations, a leader must mate whose actions caused us to FAMILY: Married with three grown direct smart, urban initiatives while under- wonder how he or she sleeps at children, and two grandchildren on standing and representing the needs, desires night. Those are the ones you keep the way and abilities of the stakeholders as well as the an eye on. I prefer to have someone FAVORITE CHARITY: American Diabetes potential customers. Through experience and keeping an eye on me because they Association time, a leader will understand the points of all like what I’ve done. MOST CHALLENGING ASPECT OF YOUR JOB: sides, learn to negotiate and compromise for ACCOMPLISHMENT YOU ARE MOST Managing the wants and needs of the betterment of the goal. A leader’s abil- PROUD OF: When the FDIC ap- a diverse constituency in a public- ity directly affects the performance of those proved my application to serve on private partnership) working closest to them. This can include an a board of directors for a national MOST FULFILLING ASPECT OF YOUR JOB: organization’s management and support staff, bank when I was in my early 30s Being able to see the fruits of our a board of directors or even a city council. In WHAT OTHERS MAY NOT KNOW: I own labor each of these cases, belief in the goal and the eight pairs of cowboy boots. BEST CAREER ADVICE RECEIVED: Find out leader is essential. what you like doing best, and get someone to pay you for it. ‘Let the passion for what you do shine through in your day-to-day work . . .’ aurine MRABATSOS Nancy PARTNER H PRESIDENT AND EXECUTIVE DIRECTOR Social Venture Partners Downtown Tempe Community

HQ: Phoenix HQ: Tempe REVENUE: $4.6 million TYPE OF BUSINESS: Philanthropic TYPE OF BUSINESS: Downtown revitalization EMPLOYEES: 53 PARTNERS: 60-plus and enhanced services district February 24, 2012 PHOENIX BUSINESS JOURNAL WOMEN IN BUSINESS 2012 25 phoenix.bizjournals.com

It’s not how many. It’s who

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EDUCATION: Bachelor’s degree in broad- MY VISION OF LEADERSHIP AND SUCCESS: I believe CLIMBING THE CORPORATE LADDER: A twist of EDUCATION: Bachelor’s degree in cast journalism and communications, leadership begins with every individual by fate led me to pursue a career in the news communications, State University University of Washington setting a standard of excellence. My vision for business, a different path than anticipated, of New York-College at Brockport; FIRST JOB: Picking cherries and packing success, simply put, is to be the best at what after being mistaken for a newsroom intern. associate degree in communica- nectarines we do as a team and making our community a It all began with a one-week high school tions, Niagara County Community FAMILY: Husband, Kip; daughter, better place to live as a result of our team being internship — intended for the business College Lauren here. I am fortunate to be a part of an organiza- offi ce at the local metro daily in Western FIRST JOB: A pick-your-own-fruit HOBBIES/INTERESTS: Spending time tion that truly believes in the betterment of our New York. Luckily, being asked to wait in the farm in Gasport, N.Y. It was a great with family and friends, sports, power local communities, and by doing just that our newsroom proved to be a case of being in job — met interesting people and shopping, watching TV, working out business will grow and thrive. It is my passion, a the wrong place at the right time. The editor learned a solid work ethic. and playing with our puppies part of my own core values and what I believe a put me to work, and for fi ve days I had the WHAT MAKES AN EFFECTIVE BUSINESS FAVORITE CHARITY: Helping Hands for leader should be. The most important thing I’ve time of my life shadowing reporters, editors LEADER: Believing in others and Single Moms learned over many more years in this business and photographers. The internship was helping them become the best they ONE THING YOU’LL NEVER DO AGAIN: Wear than I care to admit is the importance of team- extended, and at the end of my senior year can be. shoulder pads, even if they come back work. There’s virtually nothing at a television the editor offered me a paid, full-time job FAMILY: Husband, David; and our in style. They’re just wrong. station you can do alone. From our multimedia as family-page editor — beating out many Sheltie, Chip WHAT OTHERS MAY NOT KNOW: I would journalists in the fi eld to our producers, techni- college graduates. After college, I dabbled in HOBBIES/INTERESTS: Shopping, golf, like to be the voice of a fun animated cal staff and engineers, simply getting on the news for a talk radio station, but ink was in gardening, cooking character. air takes a team to do what we do each day. my blood and I missed working at a newspa- ONE THING YOU’LL NEVER DO AGAIN: per. I landed a job as a reporter with a daily Shovel snow (I hope) trade publication for lawyers and was later BEST ADVICE YOU EVER RECEIVED: Finding joy in working promoted to editor. My goal was to work on Believe in others and help them ‘ the editorial side, but during the next few become the best they can be. with people who respect years I developed an interest in the business Without the support of that side. After the newspaper was acquired by teacher in high-school, my guid- and appreciate one another the Dolan Co. (based in Minneapolis), they ance counselor and my editor at asked me to join the publisher ranks with a the Lockport Union-Sun & Journal, I is really the key and my position in Kansas City, Mo. In 2005, Dolan wouldn’t be here today doing what purchased Arizona News Service, and this I do. When I see talent in someone vision for success. time I had the opportunity to relocate to and passion to grow with a com- ’ Phoenix. It was an offer too good to refuse pany, I try to foster that as much as nita — a chance to run a platform and savvy busi- possible A ness model that revolves around the latest BEST PART OF YOUR JOB TODAY: The political news and information from Ari- political landscape changes every H zona’s state Capitol. There are many other single day, which makes my job VICE PRESIDENT AND GENERAL MANAGER details, but as I look back, I can see this was fun, interesting and unique. No two KNXV-TV Channel 15 (owned by E.W. Scripps Co.) the perfect storm. My current role combines days are ever the same. my training as a reporter and editor with the STAYING MOTIVATED: By focusing on HQ: Cincinnati EMPLOYEES: 150-plus business side as a publisher. the goal, working out, and having TYPE OF BUSINESS: Media family and friends to lean on IMPORTANT BUSINESS DISCOVERY: To The best thing you can think of our customers as our busi- ‘ ness partners and involve them EDUCATION: Bachelor’s degree in fashion mer- WHAT IS LEADERSHIP: I have continually do is to always have in new innovations or plans. They chandising, Arizona State University welcomed and overcome challenges depend on us for them to be suc- FIRST JOB: Face painter at Chuck E. Cheese’s in my leadership roles. One example cessful at the Capitol. WHAT MAKES AN EFFECTIVE LEADER: Building a was starting my own business 15 integrity and honesty in ACCOMPLISHMENT YOU ARE MOST strong team to accomplish the goals of the years ago. After proving myself one PROUD OF: Having built a great team organization, and leading by example client at a time, I have built a business what you’re doing. at ANS, and all of the wonderful FAMILY: Husband, Jon Dolgaard; stepdaughter, that provides for my family and my work we have done together over Shelby Dolgaard employees’ families while delivering And if you believe in the past seven years. HOBBIES/INTERESTS: I love spending time with an invaluable service to our clients. WHAT OTHERS MAY NOT KNOW: I loved my friends and family, including our two dogs. The industry is facing the biggest something, be persistent accounting and applied for an ac- Also, I enjoy traveling and spending time out- changes in history with health care counting scholarship, but came in doors golfi ng, hiking or relaxing by the pool. reform, and I take the opportunity to second. Thankfully,y, I won another FAVORITE CHARITY: Gabriel’s Angels share knowledge with my clients and andand gogo afterafter it.it. scscholarshipholarsship anandd pupursuedrsuued a dedegreegree ’ ONE THING YOU’LL NEVER DO AGAIN: Volunteer for peers to both guide them and encour- in jjournalism.ournaalism too many organizations at one time. age them to make a difference in the WHAT OTHERS MAY NOT KNOW: My major at ASU legislative process. was fashion merchandising. ‘The busier you are, the more you can accomplish.’ ristine Ginger KAS LAMB PRESIDENT VICE PRESIDENT/PUBLISHER Benefi ts by Design Inc. Arizona News Service/Arizona Capitol Times HQ: Tempe 2010 REVENUE: $393,000 HQ: Phoenix EMPLOYEES: 25 TYPE OF BUSINESS: Insurance EMPLOYEES: 4 TYPE OF BUSINESS: Capitol news organization 2011 REVENUE: $422,000 February 24, 2012 PHOENIX BUSINESS JOURNAL WOMEN IN BUSINESS 2012 27 phoenix.bizjournals.com

EDUCATION: Registered Polysomnographic Tech- DEFINE SUCCESS: In 1992, just two years after the Success to me is not a matter nologist (RSPGT) and Respiratory Care Practi- launch of what now is Valley Sleep Center, and ‘ tioner/Respiratory Therapist (RCP) credentials, pregnant with my third child, I was diagnosed with of money or material things, Collins College a rare and aggressive type of cancer. Doctors told FIRST JOB: “Skinny dipper” (ice-cream scooper) at me I needed immediate treatment or else I would but a matter of people. Baskin-Robbins die. It was the most frightening time of my life, and ’ WHAT MAKES AN EFFECTIVE LEADER: Surround your- I had a lot of decisions to make. Fortunately, it has self with people who have the qualities you lack. always been my philosophy that success begins FAMILY: Husband, Glenn; three adult children and ends with people. I had surrounded myself in HOBBIES/INTERESTS: Travel, skiing, yoga, mentoring business and in life with smart and caring people. auri people, volunteering, speaking When I called upon them to help me, they came L FAVORITE CHARITY: United Food Bank through. Because of them, my business was able ONE THING YOU’LL NEVER DO AGAIN: Go through to survive. Several chemotherapy treatments LEADLEY chemotherapy while pregnant later, I gave birth to a healthy baby boy. Today I am PRESIDENT HOW DO YOU STAY MOTIVATED: Hearing from those cancer-free. I’m often asked about how I got to be Valley Sleep Center whose lives have been changed for the better as a so “successful.” Success to me is not a matter of result of our work money or material things, but a matter of people. HQ: Mesa 2011 REVENUE: $4.7 million ACCOMPLISHMENT YOU ARE MOST PROUD OF: Phoenix From the start of Valley Sleep Center, it has been TYPE OF BUSINESS: Sleep disorder 2010 REVENUE: $3.9 million Chamber of Commerce Impact Award, Business my goal to help people, because at the time when I testing, diagnosis and treatment EMPLOYEES: 48 of the Year 2011 needed it most, other people helped me.

EDUCATION: Bachelor’s degree in hu- WHAT IS LEADERSHIP: I have found effective lead- man biology, master’s degree in biol- ership to depend on the same principles: ogy and MBA, Stanford University • Time is the most valuable currency. FIRST JOB: Scuba instructor • Schedule meetings and assignments with FAMILY: Husband of 21 years, Conrad; work-life balance in mind. children, Matthew, 19, Kylie, 17, and • Match talents to tasks when hiring. Annelise, 10 • Align mission, vision and values, and commu- HOBBIES/INTERESTS: International nicate it often. travel, photography and cooking • Be a thought leader and demonstrate the IMPORTANT BUSINESS DISCOVERY: distinction between strategy and tactics. Delegate what you hate doing to • Focus on results, not process. someone who loves it (in my case, my • Create a fun and respectful environment. accountant). • Listen more; lead better. ACCOMPLISHMENT YOU ARE MOST PROUD • Leave preconceptions at the door. OF: Starting and running a successful • Be accountable. multimillion-dollar business with my • Be confi dent; gracious ; and evlove. husband while starting and running a successful multichild family ‘True leaders in our world are not always the ones with the formal title.’ ulie J P CO-FOUNDER Ethos Consulting LLC

HQ: Phoenix TYPE OF BUSINESS: Management consulting

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EDUCATION: Bachelor’s degree in DEFINITION OF SUCCESS: My vision of success CLIMBING THE CORPORATE LADDER: As fulfi lling EDUCATION: Bachelor’s degree in economics, Utah State University has evolved. When I fi rst started working and and rewarding as my 23-year-and-counting business administration, Liberty FIRST JOB: Margin clerk at Merrill Lynch learning about investing, success was gaining career at USAA has been, it hasn’t always University FAMILY: Husband, Marty; sons, M.J. as much knowledge as possible. It was never been a smooth ride. At a crossroads several FIRST JOB: Entry-level phone repre- (wife, Julie) and John (wife, Susan); being satisfi ed with a minimum effort, but years ago, I had to make a decision to apply sentative for USAA grandchildren, Avery, Case and always doing my very best. It was absorbing for a demotion. It was a humbling experi- WHAT MAKES AN EFFECTIVE BUSI- Phoenix as much information as possible from people ence, but in the end was exactly what I NESS LEADER: Practicing “servant WHAT MAKES AN EFFECTIVE LEADER: I admired. From the beginning, it has always needed, setting into motion subsequent leadership,” and taking care of Having a long-term vision for the been about using what I learn to make a posi- career moves that prepared me for my cur- team members to make sure they company and its business strategy. tive difference in the lives of others. Today, rent role. That example also illustrates the stay engaged and happy. In turn, Bringing together leaders who have after 35 years in the investment business, suc- fi rst of six principles I feel have been key in engaged team members will take the diverse but complementary skills cess means being able to help my clients reach my personal success: good care of customers. necessary to accomplish goals. their goals while accomplishing my own and 1. Chase experience, not titles. Success FAMILY: Very close to my mom, dad FAVORITE CHARITY: WellCare adhering to my values. ... It is the ability to use doesn’t always mean a forward or upward and four siblings Foundation my energy, knowledge, talent, experience and path. It comes with steps forward, backward HOBBIES/INTERESTS: Live music, SOMETHING I WILL NEVER AGAIN: Go hik- commitment to my chosen fi eld for the benefi t and sideways, and maybe even a few theater, reading, travel, and quiet ing — my knees are not up to it. of those we serve. I like to think we lead with stumbles. time on the balcony of my Central WHAT OTHERS MAY NOT KNOW: I was in our experience and perspective, which contrib- 2. Be a go-giver. We’ve all heard of go-getters, Phoenix condo a ballet operetta in Bremerhaven, utes to our success. Having the opportunity to but I subscribe to the belief that taking care of FAVORITE CHARITY: Any organization Germany, when I was 12. mentor and be a positive infl uence on others and giving to others — in personal life as well dedicated to the betterment of our has also shaped my vision of success. as career — will ultimately impact your own wonderful senior citizens success. ONE THING YOU’LL NEVER DO AGAIN: 3. Practice “servant leadership” and mentor Fall asleep while reading a book at Truly being able others. I have benefi ted greatly from tremen- high noon in mid-July on my west- ‘ dous mentors who shared advice and encour- facing balcony to give back — agement. In turn, some of my most rewarding STAYING MOTIVATED: Family, friends, moments have been when people tell me I health, career and fellow team that is the fi nal true helped inspire their achievements. members at USAA — just thinking measure of success. 4. Have clarity in core values. USAA’s values about the magnitude of the good ’ of service, loyalty, honesty and integrity are fortune I’ve been given keeps me clear to our 24,000-plus employees and align motivated. with the values of the community we serve. IMPORTANT BUSINESS DISCOVERY: I atsy 5. Never underestimate importance of perse- learned early on that the principle P verance. When I applied with USAA as a new of karma applies at work just as it college graduate, I was shocked that my fi rst does in life. Taking care of and giv- N two applications were turned down. My third ing to others ultimately will impact CEO AND PORTFOLIO MANAGER try fi nally succeeded. your own success. Pathlight Investors LLC 6. Remember expressions of gratitude. ACCOMPLISHMENT YOU ARE MOST Always make a point of deliberately thanking PROUD OF: Two things stand out: HQ: Phoenix REVENUE: $1 million-plus those who helped in the journey — no matter Hearing my parents tell me they how big or small. Handwritten cards, phone are proud of me, and having team calls, notes and other kind gestures mean a members thank me for the part I’ve lot, and we typically don’t do enough of it. played in them fulfi lling profes- EDUCATION: Bachelor’s degree in ac- CLIMBING THE CORPORATE LADDER: I started my sional or personal goals. counting, Thomas College; enrolled in career in public accounting, where I spent 10 WHAT OTHERS MAY NOT KNOW: Be- Executive MBA program, ASU years focusing mainly on audits of nonprofi t cause of my highly visible role and FIRST JOB: Retail associate organizations. I left public accounting to diver- responsibility, I appear to be extro- HOBBIES/INTERESTS: I love to ski, hike, sify my skills and experiences, and transitioned verted; in reality, I am an introvert. mountain bike and golf. into the private sector. I worked in internal MOST CHALLENGING ASPECT OF YOUR audit for a large health care provider and a pub- JOB: Resource allocation in a growing, licly traded company, and have spent the past Success doesn’t dynamic social enterprise 10 years in various fi nancial management roles ‘ MOST FULFILLING ASPECT OF YOUR JOB: for nonprofi ts. I came to Goodwill of Central Knowing we’ve helped thousands of Arizona in September 2007 as the controller. I always mean a Arizonans in need each year, and that worked hard and was satisfi ed in my role with I’ve had a small hand in that no real aspirations for moving up the corporate forward or upward BEST CAREER ADVICE: Be authentic. ladder. Our CEO, Jim Teter, had different plans. WHAT OTHERS MAY NOT KNOW: Being When the CFO position became open in 2010, path. It comes with born and raised in New England, I’m he encouraged me, supported me and took a steps forward, back- passionate about the outdoors. chance on me. ward and sideways, ‘I am humbled, blessed, and maybe even and do not for one day take a few stumbles.’ for granted the opportunities and responsibilities that are part of my role. Harriet Tanya ’ VICE PRESIDENT AND GENERAL MANAGER, PHOENIX OPERATIONS P SENIOR VICE PRESIDENT AND CFO USAA Goodwill of Central Arizona

HQ: Phoenix 2010 REVENUE: $17.9 billion HQ: Phoenix 2011 REVENUE: $90 million TYPE OF BUSINESS: Financial services EMPLOYEES: 3,000 in Phoenix, 24,000 TYPE OF BUSINESS: Nonprofi t 2010: $77.8 million 2011 REVENUE: N/A companywide EMPLOYEES: 1,800-plus February 24, 2012 PHOENIX BUSINESS JOURNAL WOMEN IN BUSINESS 2012 29 phoenix.bizjournals.com

EDUCATION: Monroe (Iowa) High CLIMBING THE CORPORATE LADDER: Growing up School on an Iowa farm in a loving and caring family, WHAT IS LEADERSHIP: A leader’s shadow is EDUCATION: Bachelor’s degree in FIRST JOB: Working on my parents’ farm I learned responsibility and accountability at a long one, and our essence can make or political science and economics, WHAT MAKES AN EFFECTIVE LEADER: Be an early age. In a household of seven, everyone break the institution. The example that we University of Pittsburgh; involved in the community; surround worked; it didn’t matter your age or gender. set, be it ethically, behaviorally or other- Executive Education Program, yourself with good leaders; and walk My brothers and sisters and I were taught to wise, is refl ected back to us daily by others Wharton School of Business, the talk get the job done right and on time. Back then, inside and outside the organization. Know University of Pennsylvania FAMILY: Husband, Daniel; son, Shan- “climbing the ladder” meant climbing to the what refl ection you want to see, and live it. FIRST JOB: Cleaning horse stalls at non; daughter-in-law, Kirsten; loft in our barn to get hay for the dairy cows. Over the years, I have learned from others’ the local stable in exchange for free grandchildren, Braden, Cameron and In addition to a strong work ethic, my parents mistakes by observing the wrong behaviors riding lessons Keegan encouraged us to get involved in a variety of ac- and failures in business strategy and people WHAT MAKES AN EFFECTIVE BUSINESS FAVORITE CHARITY: United Way tivities, from sports to church events. We were management. I have accepted that true LEADER: A high degree of self- ONE THING YOU’LL NEVER DO AGAIN: raised not only to work hard but to give back, leadership is quite lonely, sometimes fright- awareness mixed with humility, Relocate to a new city to start another and that we would be rewarded in many ways. ening. It requires a good deal of courage, as respect, focus, curiosity, courage bank offi ce I’ve carried this solid foundation into my pro- the business decisions we make affect the and humor STAYING MOTIVATED: I’m very competi- fessional career. I entered the banking industry livelihood of many other individuals and the HOBBIES/INTERESTS: Global travel; tive and want to succeed. immediately after graduating high school and perpetuation of the organization. The higher studying history and other cultures WHAT OTHERS MAY NOT KNOW: That I knew I had to prove myself more than those we go in the organization, the more the role FAVORITE CHARITY: St. Mary’s Food went to work for a bank right out of with a college education. Consequently, I set is 24/7 and needs constant attention and Bank high school out to gain as much experience, knowledge and refreshing. The leadership role is all about ONE THING YOU’LL NEVER DO AGAIN: confi dence as possible. getting things done through other people, Accept any job with a title that so trust and support of others are crucial. starts with “co-” Being a CEO is much like being the captain of STAYING MOTIVATED: I am pathologi- Timeliness is the a ship: holding fi rm at the helm, during good cally positive, so there is a constant ‘ and bad seas; demonstrating to the team source of inner energy that keeps that I know where we are headed; deploying me going. respect you show to the resources (people, fi nancial capital and IMPORTANT BUSINESS DISCOVERY: technology) to match priorities to keep us Though usually very decisive, I others. heading toward our agreed destination; and have learned that sitting on the ’ constantly communicating with the crew so fence isn’t always a bad thing. atricia they know what to do, and what challenges When I do fence-sit, it is usually P or rewards are up ahead. Most leaders say, because that one piece of criti- “Follow me.” I say, “Let’s go!” cal data needed to make the right R call on a market or strategy hasn’t MARKET PRESIDENT, PHOENIX appeared. When I wait, it eventu- Bankers Trust ally comes, and big mistakes are avoided. HQ: Des Moines, Iowa 2011 REVENUE: $18.6 million I have accepted PREVIOUS JOB: Prior to joining TYPE OF BUSINESS: Banking and fi nancial 2010 REVENUE: $15.4 million ‘ WorldatWork in 1999, I held senior services EMPLOYEES: 404 executive positions at Travelers, that true leadership Aetna Life & Casualty and Alexander & Alexander Inc. is quite lonely, AWARDS & ACCOLADES: In 2011, Workplace EDUCATION: Bachelor’s degree, political VISION OF SUCCESS: For many people, success is WorldatWork won the Leader in Financial Education science, cum laude, ASU defi ned by money, accolades, job titles, and in sometimes award FIRST JOB: Slathering bagels with cream general climbing up the corporate ladder. My from the American Institute of cheese at Lox, Stock and Bagel in vision of success includes some of these frightening. Certifi ed Public Accountants and Scottsdale elements, certainly; but mostly, success to me is ’ the Society for Human Resource FAMILY: Husband, Eric Butruff; Nancy, a keen sense of awareness of my strengths and Management. the cat weaknesses leading to a focus on honing my ACCOMPLISHMENT YOU ARE MOST HOBBIES/INTERESTS: Reading, cooking, talents and gifts, while constantly striving to im- PROUD OF: Steering WorldatWork fi ne dining, travel, shopping, tennis, prove my areas of weakness. If I can accomplish through an incredibly challenging arguing about politics this in any situation, relationship or business decade to become the globally FAVORITE CHARITY: Share Our Strength transaction, I am successful. I fi nd that defi ning recognized organization it is today: MY PHILOSOPHY: Self-awareness is the success only in monetary terms or through relevant, sustainable, resourceful key to enlightenment. the accolades the world bestows upon us can and fun WHAT OTHERS MAY NOT KNOW: I’ve lived be ultimately shallow, selfi sh and, frankly, WHAT OTHERS MAY NOT KNOW: I in Arizona for 20 years, and I’ve never short-lived. Self-awareness and self-worth go played a mean accordion through- been to the Grand Canyon. hand in hand, and once we as individuals cease out grade school. to defi ne our successes and ourselves by the words and actions of those around us, we can truly maximize our effect on our world. ‘We are empowered as leaders when we have a strong grasp of how we see ourselves and how others perceive us.’ nne Susie A RUDDY T PRESIDENT AND CEO OWNER AND HEAD CHEESE WorldatWork Girl Meets Fork Marketing & Media HQ: Scottsdale 2011 REVENUE: $21.5 million HQ: Scottsdale REVENUE: WND TYPE OF BUSINESS: Professional human 2010 REVENUE: $21.0 million TYPE OF BUSINESS: Boutique marketing fi rm EMPLOYEES: 2 resources association EMPLOYEES: 135 30 WOMEN IN BUSINESS 2012 PHOENIX BUSINESS JOURNAL February 24, 2012 phoenix.bizjournals.com

EDUCATION: MBA, Nova University; CLIMBING THE CORPORATE LADDER: I started my DEFINE SUCCESS: Initially, as a 16-year-old EDUCATION: Fine arts degree, Bachelor of Arts, University of Florida fi rst job out of college at American Express 22 businesswoman, my vision of success was Northern Arizona University FIRST JOB: Water girl at a deli in Florida years ago as a customer service representa- to earn the same salary as the successful FIRST JOB: Graphic design for a ski WHAT MAKES AN EFFECTIVE LEADER: A tive. While hard work and talent will take you men in my neighborhood. I interviewed shop good business leader recognizes far, I learned very early on that sponsorship and my friends’ fathers regarding their annual WHAT MAKES AN EFFECTIVE BUSINESS talent and helps employees seize advocacy would be key in my career. One of my incomes, and those fi gures seemed to be the LEADER: Tenacity, vision, integrity opportunities and build upon their fi rst leaders was willing to go to bat for me and magic numbers. For years, I worked toward and joy strengths. sponsor me for my fi rst leadership position. He earning these magic numbers. When that FAMILY: Husband, Steve; children, FAMILY: Husband, Dan; children, Jake, believed in me and knew I would be successful, monetary success fi nally was mine, I realized Jack, 16, and Sarah, 10; and golden Justin and Jordan and convinced the vice president at the time that while my company’s balance sheets cer- retrievers, Aspen, 8, and Zeus, 1 FAVORITE CHARITY: Valley of the Sun that I was the right person for the job. I’ve done tainly could be viewed as a sound business HOBBIES/INTERESTS: Hiking, moun- United Way everything from telephone servicing, merchant accomplishment, the magic really wasn’t tain biking, skiing, reading and golf ONE THING YOU’LL NEVER DO AGAIN: Use servicing and risk management, to customer in the money at all. What did matter were FAVORITE CHARITY: Gabriel’s Angels Visa or MasterCard acquisitions. The great thing about a company the adventures and challenges of seeing a ONE THING YOU’LL NEVER DO AGAIN: IMPORTANT BUSINESS DISCOVERY: Every like American Express is you never know who dream fl ourish day in and day out. I real- Allow a big customer to bully me single interaction you have creates you will work with and how important the repu- ized that my success was measured by the STAYING MOTIVATED: I love that my your leadership brand. tations you will build are. Our business is built jobs I created for others and the joy I could work can make people smile and WHAT OTHERS MAY NOT KNOW: I don’t on relationships, and climbing the corporate infuse into their daily tasks. As I coached my improve their lifestyle. know how to read a map. Good thing I ladder is about relationships. team to bring their best into each situation, I IMPORTANT BUSINESS DISCOVERY: have an iPhone! grew by watching this happen. Each day, we That my business could help make give our employees our best support and a the community a better place, and ‘You never know who you positive and creative working environment. through that I realized my capacity Consequently, our team members embrace to help others. will work with and how our company’s passion to take exceptional ACCOMPLISHMENT YOU ARE MOST care of our customers by offering excep- PROUD OF: Continuing the legacy important the reputations tional products. Being exceptional is our that my mom and I started three mantra, and we stand behind our words by decades earlier you will build are. offering a lifetime guarantee on every one of WHAT OTHERS MAY NOT KNOW: I ’ our products. We founded our company with started my fi rst business when I my late mom’s favorite motto: “We must do was in fi fth grade, and I spent the good while we are doing well.” This became proceeds on cheese. ammy my compass in all aspects of my business. T If I were faced with a choice, I would select the course that did the most good. It was W SENIOR VICE PRESIDENT AND GENERAL MANAGER my mission to spread the joy within my I realized that ... small company to all of our customers, one ‘ American Express Co. headcover at a time. I knew that while I was only making golf club covers and not curing the magic really TYPE OF BUSINESS: Financial services 2010 REVENUE: $27.8 million brain cancer, I could still have a positive 2011 REVENUE: Not yet released EMPLOYEES: 7,600 in Phoenix effect on everyone I touched. When we treat wasn’t in the people with respect, joy and honesty, we are spreading good karma and increasing both money at all. their and our bottom line. As I visualize the EDUCATION: BA in elementary educa- CLIMBING THE CAREER LADDER: Tenacity is my next decade of my business, I will measure What did matter tion, University of Wisconsin-Mad- trademark, which has served me well over the my success by the people I have helped. My ison; master’s in organizational past three years, the most challenging of my job really isn’t to build a big company; it is to were the management, University of Phoenix; adult life. The recession left me fi nancially serve my customers, my staff and my com- master’s in educational leadership, downsized and emotionally drained from the munity. Northern Arizona University impact of unemployment, an empty nest and adventures and FIRST JOB: Busing tables at Ponderosa divorce. During this time, however, I have had Steakhouse the honor of working among amazing profes- challenges of WHAT MAKES AN EFFECTIVE LEADER: sionals inside and outside of Phoenix moving Vision and execution toward economic recovery. Gathering and seeing a dream FAMILY: Son, Bill; daughters, Molly and sharing business intelligence, creating the Colleen Y.O.B. (Your Own Business) Fair, and giving fl ourish day in HOBBIES/INTERESTS: Sudokus and cross- birth to the Arizona Energy Consortium were word puzzles labors of love, laughter and relentless pursuit and day out. FAVORITE CHARITY: United Methodist of a better life for my family, my community ’ Outreach Ministries and the state of Arizona. Leading these ef- WHAT OTHERS MAY NOT KNOW: I was a forts has now launched me into a new role as coxswain on the crew team in college community liaison for Dirtt Environmental — yelling out the orders and steering Solutions. the shell. ‘Tenacity is my trademark, which has served me well.’ Jane ary MWO PRESIDENT COMMUNITY LIAISON Daphne’s Headcovers Dirtt Environmental Solutions

HQ: Phoenix 2011 REVENUE: $2.3 million HQ: Calgary, Alberta 2011 REVENUE: $115.3 million TYPE OF BUSINESS: Manufacturer of 2010 REVENUE: $2.0 million TYPE OF BUSINESS: Modular interior 2010 REVENUE: $98.5 million specialized golf club covers EMPLOYEES: 15 construction EMPLOYEES: 702 February 24, 2012 PHOENIX BUSINESS JOURNAL WOMEN IN BUSINESS 2012 31 phoenix.bizjournals.com

DEFINE SUCCESS: Leaders have both a passion EDUCATION: Honors Bachelor of to excel and the ability to motivate oth- Commerce, Laurentian University; ers. Leaders are found at all levels of any Global Leadership Certifi cation, Bankers Trust organization. A true leader has the courage Thunderbird School of Manage- necessary to assume risks, especially when ment that person is responsible for producing FIRST JOB: Business development Congratulates signifi cant results. Nimbleness is required as manager, Ministry of Economic well as a balanced mix of candor, certitude Development and Trade, Ontario, and the ability to inspire teamwork. Leader- Canada ship is about investing time and energy in EFFECTIVE BUSINESS LEADERSHIP: Pat Rourke on being people. The best results come from a strong Someone who has a focused vision desire to collaborate. Being true to oneself is and is open to new ideas and ap- named to the the ultimate responsibility — doing the right proaches, but always is aware of thing. It requires looking at all sides, remain- the end goal. ing unbiased and a having the willingness FAMILY: Husband, Sandy; children, Phoenix Business to make unpopular decisions. Demonstrat- Alex, 15, Taylor, 13, and Madison, 10 ing by example, trusting others, providing HOBBIES/INTERESTS: Watching my growth opportunities and motivation, and daughters dance and son play Journal the willingness to take calculated, educated hockey; traveling with my family; risks are required ingredients for any good and decorating our home. leader. Our statewide business community FAVORITE CHARITY: Charities related “2012 Women is robust with incredible talent from diverse to children backgrounds; a network of leaders who are AWARDS & ACCOLADES: Found- generous with their time and energy, and ing editor of the Tech Connect You Should Know” interested in producing the best results. I am magazine. Recipient of the Arizona grateful to have so many peers and mentors Technology Council Chairman’s who inspire me to strive to do my best. Award: named a Phoenix Business Journal’s “Forty Under 40” as an up and coming Arizona leader. AFFILIATIONS: Member of the National Association of Industrial Leadership is about and Offi ce Parks Arizona Chapter, ‘ the Phoenix Community Alliance; and the U.S. Women’s Chamber of investing time and Commerce Arizona Chapter. STAYING MOTIVATED: Chocolate and energy in people. The lots of candy (sweet and sour)! Seriously, working with incredibly best results come from talented people and knowing that the work we do helps to advance a strong desire to Arizona’s economy and provides quality jobs for Arizonans. collaborate. IMPORTANT BUSINESS DISCOVERY: A ’ model that sparked the creation of a new funding approach to support our state’s economic development Your financial future starts here efforts. Success takes teamwork, dedication and planning. ACCOMPLISHMENT YOU ARE MOST PROUD OF: Being the mother of At Bankers Trust we believe the foundation for a solid three children who are talented, financial future starts by choosing the right members responsible and independent. I am for your team. Bankers Trust will help you develop a proud of what each of them has achieved. game plan that will deliver results and get your assets in shape.

Commercial Banking Treasury Services Wealth Management Business Internet Banking Investment Banking Business Banking Retirement Plan Services International Banking NOT May lose value Private Banking FDIC- Health Savings Account INSURED No bank guarantee Member FDIC andra S WATSON EXECUTIVE VICE PRESIDENT AND CHIEF OPERATING OFFICER Arizona Commerce Authority (formerly Arizona Department of Commerce)

HQ: Phoenix 2010 REVENUE: $5.5 million (fi scal year 4742 N. 24th St. t Suite 165 t Phoenix, AZ 85016 TYPE OF BUSINESS: Economic development ended June 30, 2010) (602) 224-2020 t 1-877-648-9797 2011 REVENUE: $35 million (fi scal year ended EMPLOYEES: 48 June 30, 2011) 32 WOMEN IN BUSINESS 2012 PHOENIX BUSINESS JOURNAL February 24, 2012 phoenix.bizjournals.com Female execs moving to women fi nancial advisers BY MATTHEW PHILLIPS Contributing Writer

More professional women are migrating to female wealth advisers, and they are attaching core values to their fi nancial portfolios — something rarely seen prior to the economic meltdown. Many female investment counselors already were tar- geting career women when the markets began to tumble, but pressures of an erratic economy expedited that shift to advisers with similar backgrounds and values. BALANCING WORK, FLEXIBILITY Recognition of women as stewards of wealth is undergo- ing a bit of an evolution, although their role as the primary family caretaker has remained constant. Empathetic guidance for female clients is natural for Candace Wiest, president and CEO of West Valley Na- tional Bank in Avondale. “I think back on my career and being a single mom during most of that time,” she said. “One thing I can always say is my career was rarely about ambi- tion or titles, but always about doing what I felt I needed to do for my kids. (For) women, that is still true today.” The delicate balance FILE PHOTO of career and family 2011 Women in Business honoree Deborah Bateman, executive vice president and director of wealth strategies for National isn’t void of fallout. Bank of Arizona, said women executives often seek out the advice of female wealth advisers. Women’s careers are in limbo an average becomes valuable, she said. Beyond the portfolio there are and deliberate approach often are byproducts of a highly of 12 years, according also distinct traits more common among female investors. engaged individual, fi nancial industry professionals say. to the Social Security Administration. Breaks in employ- “I do believe there are some core values that are truly Even after a fi nancial adviser takes charge of a portfolio, ment, typically a result of family demands, can cause a appreciated by women,” Bateman said. “Women are more 52 percent of high-income women remain part of the pro- savings hiatus and result in depressed wages when return- willing to admit what they don’t know, while many men cess, according to a 2011 Metlife/Harris Interactive study ing to work. tend to think they know more than they do.” of female investors. But today’s economic environment could change this Bateman said the intrinsic value of money is regarded The women surveyed, with annual incomes of more pattern. Wiest sees an immediate impact and uncertain in different ways: “Women tend to equate wealth with life- than $200,000, said a combination of instinct and educa- future. style, and men tend to use wealth to defi ne or validate their tion provides guidance. “The blessing and curse of this economy is there is a success, or keep score.” whole generation of women who can’t afford to be out of Bateman and Wiest view time as a signifi cant factor THE FINANCIAL MOVING TARGET the workforce for extended periods,” she said. “I’m guess- when advising women. Frequently, women in the care- For highly successful women, the same personal assets ing if we looked at these numbers in 10 years, we might taker role already are seeing the clock as a precious com- that resulted in accomplished careers also are keys to note a big change.” modity. Add the demands of a high-level career, and time investing. Women seeking guidance from female fi nancial advis- management becomes problematic. “(Women use) the same or similar skill sets and core ers is becoming more common, experts say. values that led (them) to their own personal success,” Bate- “High-level professional women do seek female wealth LIVING LONGER, LIVING LEANER man said. advisers to support them,” said Deborah Bateman, execu- In a twist of actuarial fate, living longer also may mean Despite an economy that dealt blows across every de- tive vice president and director of wealth strategies at Na- living leaner, at least fi nancially. According to the Centers mographic, opportunity can be found in its wake. An tional Bank of Arizona. for Disease Control and Prevention, a 65-year-old woman optimistic Wiest sees promise for business as the cost of Because higher-income women investors face unique typically can expect to live for 20 more years. Females borrowing dips into record territory. issues, an adviser who shares similar life experiences dominate the nation’s retired population, composing A Small Business Administration loan hovers below 68 percent of that demographic. With every passing de- 6 percent and favorable terms on conventional paper cade, women become make fresh capital increasingly vulnerable more attainable. With to an eroding economic real estate fi rmly a terrain. buyers’ market, busi- Investing from a risk- nesses can move from averse position partially renter to owner. is a result of infl uences The end result in outside the fi nancial investing isn’t always world. Women face a about money, either. compressed investing Wiest fi nds that her window and do so with clients’ portfolio often fewer resources, two is less about percent- factors that make de- ages and more about veloping solid fi nancial preservation. strategies more diffi cult. The decision to put family before “I believe it is more about security — being able to afford career and the loss of time in the workforce has changed a home they love and are proud to live in, and good schools all of the rules. for their kids,” she said. “If you are 12 years behind in your retirement account, Altruism remains a character trait for women inves- most folks would be inclined to take fewer risks,” Wiest tors. “Many women take care of themselves last,” said FILE PHOTO Candace Wiest, CEO of West Valley National Bank, said for said. Wiest, emphasizing that active wealth management often many women, fi nancial success isn’t based solely on Women are considered cautious portfolio managers is defi ned by perception. “Investing in your future is a ambition, but doing what they need to do to help their family. with a low threshold for risk, but their measured style habit, not an event.” February 24, 2012 PHOENIX BUSINESS JOURNAL WOMEN IN BUSINESS 2012 33 phoenix.bizjournals.com Attorney turns her youthful struggles into job successes The Valley’s Top Wealth Managers BY LINDA OBELE Contributing Writer 2012 Cynthia Estrella, a lawyer in the Phoenix offi ce of Polsinelli Shughart PC, specializes in insurance recovery and construction litigation. She has a mechanical engineer- ing degree from the Massachusetts Insti- The Phoenix Business Journal is proud tute of Technology and a law degree from to partner with NABCAP, a national the University of Iowa, and she is active in nonprofi t, to once again share the REGISTER the community. But that’s only part of her story. region’s top wealth managers with our NOW! To fully comprehend where she is and subscribers. If you haven’t done so where she’s going, you have to understand already, we urge all wealth managers where she’s been. Then, it becomes clear to participate in NABCAP’s evaluation at: why Estrella believes so passionately in process to identify quality practitioners. www.rankpremieradvisors.com the next generation of Latina lawyers, and complete the online questionnaire. and why she works so hard to see them It is open to all advisors regardless MARKET REGISTRATION CODE: succeed. of fi rm affi liation, AUM, or revenues 3Bf5pqAc (case sensitive) Estrella, 42, was born in San Diego. She produced. There is NO COST to was the only child of working-class par- NOMINATION DEADLINE: have your practice evaluated and be ents who met in Mexico while her mother, Friday, March 30th objectively compared to your peers. a San Diego native, was living in Tijuana. PUBLICATION DATE: Her father, a Mexican national, spoke no Friday, June 8th English. They married over the objections of Estrella’s maternal grandparents and di- vorced shortly after she was born. With her father gone, Estrella and her mother JIM POULIN | PHOENIX BUSINESS JOURNAL Polsinelli Shughart PC attorney Cynthia plunged into years-long struggles with For information on advertising or sponsorship poverty. Estrella is passionate about the next For survey questions please contact opportunities please contact Cathy Vix at “I attended 12 elementary schools be- generation of Latina lawyers. Ashley Hammond at [email protected]. (602) 308-6530 or [email protected]. cause we were always getting evicted,” she said. “We lived in government hous- She decided to build on the mentoring ing, used food stamps and stood in lines practices she had begun in elementary for government food. My mom did the best school by reaching out to young Latina she could, but she struggled to put food on lawyers coming up through the ranks. the table.” Today, Estrella mentors at least 15 law Despite her family’s economic chal- students and young lawyers each semes- lenges and the stress of constantly chang- ter, volunteering through the Sandra Day ing schools, Estrella was a bright student O’Connor College of Law at Arizona State who excelled academically. She thrived on University, the Phoenix School of Law, the the attention and praise from her teachers Arizona Women Lawyers Association and and realizes now that their encouragement Los Abogados, Arizona’s Hispanic bar was a major factor in her association. success. “I can tell kids in law school, ‘I did this. ‘I knew “I knew school was You can do this. You belong here,’” Estrella my ticket out,” she said. said. “They can ask me dumb questions be- school “There was always a cause I can say I asked that question, too.” teacher who believed in Daryl Gonzalez, a second-year law stu- was my me.” dent at ASU, has been meeting monthly Estrella’s good grades with Estrella for almost a year. They con- ticket paved the way for her to nected at a mentoring event sponsored by pursue college after high the Arizona Women Lawyers Association. out.’ school. She decided to ap- “Cynthia has really helped guide me Cynthia Estrella ply to MIT. with in-depth conversation,” she said. “She Polsinelli “I didn’t even know invited me to her fi rm for a mock interview Shughart PC what MIT was, but they with associates from her fi rm and arranged waived the application lunch for me with one of her fi rm’s bank- fee for me, so I applied,” ruptcy attorneys. It was way more than I she said, adding that she was the fi rst per- was expecting.” son on either side of her family to attend Perhaps even better, said Gonzalez, is college. “Everybody made a big deal about that “she believed in me, maybe even be- Is now online. it when I was accepted.” fore I deserved to be believed in. I really New Features | Searchable | Online Submissions She fi nished her undergraduate de- appreciate that.” gree and landed a job as a test engineer Estrella’s boss, Polsinelli shareholder Enjoy the digital version of our People on the Move at Hughes Aircraft Co. After three years Troy Froderman, uses words such as “cre- sponsored by Greenberg Traurig. there, she was ready for a new challenge. ative” and “appropriately aggressive” to She accepted a voluntary layoff and ap- describe Estrella. Visit http://www.bizjournals.com/phoenix/potm, today! plied to law school. “Her life story, where she’s been and At the University of Iowa, Estrella began how far she’s come, is really inspiring,” identifying more actively with her His- Froderman said. “She easily could have panic heritage. As she did so, she noticed gone down the wrong path, but she didn’t. a dearth of Latina role models and even She’s a good example for young women, for fewer Latina lawyers. Latinas. She’s pretty remarkable.” 34 WOMEN-OWNED BUSINESSES FEBRUARY 24, 2012 Ranking: 2011 local gross revenue HE PHOENIX BUSINESS JOURNAL T LIST Local gross # of Valley Top local Another look... Rank revenue: employees: executive 2012 Company name Telephone 2011 2012 Year estab. Just missed the list, 52-100 2011 Address Web 2010 2011 Primary business locally

International Cruise & Excursions Inc. $438 M 820 independent and branded travel services Marcia Rowley Rank Name Revenue 1 15501 N. Dial Blvd. 602-395-1995 945 and pre-paid vacation package sales. 1997 1 Scottsdale 85260 www.iceenterprise.com $351 M 52. Desert Fleet-Serv $3.6 M Deb Weidenhamer 53. R.O.I. Properties $3.5 M Auction Systems Auctioneers & Appraisers Inc. $119 M 92 2 951 W. Watkins St. 602-252-4842 auctions and appraisals [email protected] 190 53. Elontec LLC $3.5 M 2 Phoenix 85007 www.auctionandappraise.com $97 M 1995 Arizona marketer of petroleum products, 53. Holiday Cruises and Tours $3.5 M 480-962-6111 Kathye Brown Brown Evans Distributing Co. $86 M 45 including Chevron branded lubricants, 3 306 S. Country Club Drive, P.O. Box 5840 [email protected] 48 wholesale fuel and Pacifi c Pride 53. ADM Group Inc. $3.5 M NL Mesa 85211 www.brownevans.com $66 M 1941 commercial fueling franchisee (cardlocks) 57. Nibblers Catering $3.4 M international and domestic freight Jamie Fletcher Mach 1 Global Services Inc. $85 M 57 forwarder offering a full portfolio of 4 1530 W. Broadway Road 480-921-3900 [email protected] 58. Compass Cleaning Solutions $3.1 M 58 transportation and logistics services via 3 Tempe 85282 www.mach1global.com $74 M 1988 58. Specialized Services Co. $3.1 M air, ocean and ground worldwide providing programs and support for more 60. Decision Consultants Inc. $3 M Southwest Human Development $45.2 M 721 Ginger Ward 5 2850 N. 24th St. 602-266-5976 than 135, 000 children ages birth to fi ve 721 1981 60. Magic Touch Mechanical $3 M NL Phoenix 85008 www.swhd.org $35.2 M years, and their families Lorraine Bergman 60. W&W Structural Inc. $3 M commercial general contractor, Caliente Construction Inc. $40 M 55 lbergman 6 242 S. El Dorado Circle 480-894-5500 construction mangement, design-build, 60 @calienteconstruction.com 63. HB Design $2.8 M 4 Mesa 85202 www.calienteconstruction.com $38.6 M JOC contractor 1991 64. Martz Agency $2.5 M providing supply-chain solutions and

Spirit Electronics Inc. $32.9 M 14 electronic component distribution for Vickie Wessel 65. Archaeological 7 23910 N. 19th Ave., Ste. 26 480-998-1533 15 global technology leaders in aerospace, 1979 6 Phoenix 85085 www.spiritelectronics.com $32.5 M Consulting Services Ltd. $2.3 M defense and communication industries Lisa Johnson 66. Benjamin Franklin Plumbing $2.2 M Corporate Interior Systems $27 M 27 procurement and installation of 8 3311 E. Broadway Road 602-304-0100 [email protected] 30 commercial offi ce furniture 66. Duffy Group Inc. $2.2 M 7 Phoenix 85040 www.cisinphx.com $25 M 1985 industrial recycling all grades of metals, 68. Abalos & Associates PLLC $2.1 M Linda Rockwell Consolidated Resources Inc. $24 M 60 paper, glass, plastic, wood; custom 9 4849 W. Missouri Ave. 623-931-5009 [email protected] 62 programs designed, with services 69. Diversifi ed Transportation Inc. $2 M 8 Glendale 85301 www.consolidatedresources.com $22 M 1990 inclusive of containers and transportation 69. All-Tel Data & Fiber Inc. $2 M Ruth Siegel Serenity Hospice & Palliative Care LLC/R&H LLC $23 M 125 69. Broadband Holdings LLC $2 M 10 7227 N. 16th St., Ste. 170 602-216-2273 hospice and facility property ownership [email protected] 125 18 Phoenix 85020 www.serenityhospiceaz.com $23 M 2005 69. Cruise Holidays of Arrowhead $2 M Rhonda Huffman 69. Grand Canyon Business Solutions $2 M Hospice Family Care Inc. $20 M 250 11 1550 S. Alma School Road, Ste. 280 480-889-1113 hospice [email protected] 250 69. I-ology $2 M 11 Mesa 85210 www.hfc-az.com $20 M 1992 advertising media planning and buying, Kathy Munson 69. International Insurance-Seguros. $2 M Media Buying Services Inc. $19.4 M 11 target audience research, national/ kmunson 12 4545 E. Shea Blvd., Ste. 162 602-996-2232 69. Ownby Design $2 M 11 regional/local TV, radio, print, out-of- @mediabuyingservices.com 12 Phoenix 85028 www.mediabuyingservices.com $19.2 M home and digtal media 1986 69. Sigrist, Cheek & Potter PLLC $2 M Julie Robinson Jani-King Southwest $18.8 M 35 commercial cleaning franchisor and 69. Sue Sinclair Travel Center $2 M 13 7250 N. 16th St., Ste. 302 602-433-0550 [email protected] 40 service provider 13 Phoenix 85020 www.janiking.com/southwest $18.1 M 1987 69. Urias Communications $2 M Ann Siner 80. AWE Corporate Interiors $1.9 M Eco-Chic Consignments Inc. $16.5 M 170 high-end designer women’s, men’s and 14 4015 N. 44th St. 602-952-9616 [email protected] 195 furniture consignments 80. Renaissance Personnel Group $1.9 M 15 Phoenix 85018 www.mysisterscloset.com $15.6 M 1991

82. Axis Employment Services LLC $1.8 M Camelback Odyssey Travel $15.5 M 30 custom designed travel for high-net worth Shelby Donley 15 4518 N. 32nd St., Second Floor 602-266-4000 83. Factors Southwest LLC $1.7 M 30 individuals and families 1955 19 Phoenix 85018 www.camelbacktravel.com $12 M 83. Hanson, Ayala & Associates $1.7 M Jamie Korus Alliance Financial Resources LLC $15.3 M 107 providing residential mortgage lending for 85. Kinetik I.T. Inc. $1.6 M 16 2155 W. Pinnacle Peak Road, Ste. 201 602-867-6000 [email protected] 100 homeowners in 11 states 17 Phoenix 85027 www.afrhomeloans.com $12.5 M 2003 86. Premier Graphics Inc. $1.5 M e-retailer of OEM parts for European and 86. Phoenix Institute of Herbal Autohaus Arizona Inc. $14.6 M 28 Carolyn Lefebvre 17 2850 S. Roosevelt St., Ste. 102 602-243-4295 Asian cars, selling to customers in more 30 1979 Medicine & Acupuncture $1.5 M NL Tempe 85282 www.autohausaz.com $14.2 M than 115 countries. Lynette Jaramillo 88. Dad’s Catering Service $1.4 M Casa de la Luz Hospice $13.7 M 180 [email protected] 18 7740 N. Oracle Road 520-544-9890 hospice care 88. PHX Architecture $1.4 M 180 Agnes Poore NL Tucson 85704 www.casahospice.com NA 1998 90. Horizon Travel Inc. of Arizona $1.3 M construction, maintenance, service and Apryl Erekson Cochise Cos. $13.7 M 70 90. Jesse Owens Urgent Care $1.3 M 18 333 N. Black Canyon Hwy. 602-272-0911 sales equipment for fuel-dispensing [email protected] 70 $13.1 M systems and gas stations 1986 90. Michaels & Associates NL Phoenix 85009 www.cochisecompanies.com Jason Parks

Docntrain Ltd. $1.3 M Document Technologies $13 M 34 [email protected] 20 1350 W. 23rd St. 480-237-7901 copier, printer, IT sales, service and supply 42 Michelle Parks 26 Tempe 85282 www.doctechaz.com $9 M 93. Mane Attraction Salon $1.2 M 2008 Renee duPlessis Bestor, 93. Marlene Imirzian strategic media research, planning and d.b.a. Media Group LLC $12 M 10 Liz Scott, 21 1475 N. Scottsdale Road, Ste. 200 602-790-2041 buying; integration of off- and online & Associates Architects $1.2 M 10 Diana Trujillo Fliger NL Scottsdale 85257 www.dbamediagroup.com $4 M media 2009 93. Sun Valley Interiors $1.2 M

Pantheon Enterprises $12 M 20 providing environmentally safe cleaning, Laura Roberts 96. Accurate Placement $1.1 M 21 225 W. Deer Valley Road 623-780-2296 $10 M 24 lubricating and prepainting solutions 1995 96. Blade Editorial $1.1 M 22 Phoenix 85027 www.pantheonchemical.com providing IT staffi ng on a contract and Cay Cowie 96. Fisher Shotcrete Inc. $1.1 M Synergy Seven $12 M 12 21 3200 E. Camelback Road, Ste. 390 602-977-7777 permanent basis, plus HR consulting [email protected] 12 96. The James Agency $1.1 M 23 Phoenix 85018 www.synergyseven.com $10 M services 2002

100. Donna Decker Design Inc. $1 M Welch Electric Inc. $12 M 67 electrical contracting and service, data Deborah Welch 21 2447 W. 12th St., Ste. 2 480-446-9700 100. Especially 4-U Tours & Travel $1 M 46 solutions; Native American-owned 1998 NL Tempe 85281 www.welchcompanies.com $2 M 100. KDA Creative $1 M Jamie Piotti 480-998-2777 Evans Newton Inc. $11.9 M 66 comprehensive educational service [email protected] 100. Kirsch-Goodwin & Kirsch PLLC $1 M 25 15721 N. Greenway Hayden Loop, Ste. 100 49 provider Tami Zale, [email protected] 16 Scottsdale 85260 www.evansnewton.com $14.2 M 100. Plaza Travel $1 M 1973 100. Thrive Marketing $1 M Continued on page 36 February 24, 2012 PHOENIX BUSINESS JOURNAL WOMEN IN BUSINESS 2012 35 phoenix.bizjournals.com Centennial project to honor 48 women enhancing lives The Arizona Centennial Legacy Proj- Najafi , Dr. Coral Quiet and brielle Giffords of Tucson; came in to the group’s Scotts- ect has chosen honorees hailing from all Mary Schroeder U.S. Homeland Security dale offi ce, she said. walks of life as Arizona’s 48 Most Intrigu- PHOENIX: Mary Black, Virginia Secretary Janet Napolitano, A luncheon to honor Ari- ing Women, ranging from a jail minister Counts, Diane Humetewa, Washington; retired U.S. Su- zona’s 48 Most Intriguing to a bullfi ghter to a municipal Cindy McCain, Rose Mofford, preme Court Women will be held March judge. Ioanna Morfessis, Margaret Justice Sandra 26 at the Phoeni- Partnering with the Ari- Mullen, Roxanne Song Ong, Day O’Connor, cian Resort & zona Historical Society and Andrea Pursley, Levine Phoenix; and Wilcox Guest speak- Wilkinson Arizona Com- Judy Grammy-win- ers will pay munity Founda- Schubert, Diana Taurasi, ning recording tribute to the honorees, and tion, the project Mary Rose Wilcox, Jeri artist Linda Ron- those attending will have an was created to Williams, Nicola Winkel and stadt, Tucson. opportunity to Basha Williams honor women Kimberly Yee In the Institu- Napolitano meet them. from diverse backgrounds PINETOP/LAKESIDE: Jane Dee Hull tional category, A coffee-table whose leadership and com- Quiet SALT RIVER PIMA- the Sisters of Mercy will book titled “Arizona’s 48 Most mitment contribute in a MARICOPA be honored. This religious Intriguing Women,” which Scruggs Winkel positive way to the future of INDIAN COMMUNITY: Diane Enos order of Catholic women tells the honorees’ stories in Arizona during its centennial year as the SCOTTSDALE: Gladys Johnston, is dedicated to a merciful life and a just words and photos, may be nation’s 48th state. Gerda Weissmann Klein, world. purchased during the lun- O’Connor The 48 honorees, by city, Carole Machiz, “Individually, the 48 cheon for $65. are: Virgilia Singh and Women governing board After that, the books will be Julie Sullivan knew there were many available at select bookstores BULLHEAD CITY: Olivia Brusso SEDONA: Con- Sullivan Arizona women who are and other locations through- McCormick stance Stratton working hard every day to out the state. CHANDLER: Na- Coble and Martha Mertz enhance the lives of others To place an advance order, dine Basha Devine SUN CITY: Pat Hull and to make Ar- call 602-896-9000 or email GLENDALE: Elaine Morfessis Mathiesen izona the best Giffords [email protected]. Scruggs TEMPE: Christine state it can be,” said Connie Table sponsorships for the GLOBE: Delphine Rodriguez Kajikawa Wilkinson Robinson, who chairs the 48 luncheon range from $5,000 to $25,000 LAVEEN: Isola Jones and Leah TUCSON: Carmen Bermudez, Women project. may be purchased by calling 602-896-9000. Landrum Taylor Susan Claassen, Ann Day and “The level of statewide Individual tickets are $500. Barrett MESA: Diana Cindy Parseghian involvement Checks payable to Arizona Yazzie Devine In addition, and the number Community Foundation/48 Mullen Enos NOGALES: Anna Maria Coppola four women will and quality of Women should be mailed PARADISE VALLEY: Lonnie be recognized in the nominations confi rmed to: 48 Women of Arizona, Ali, Barbara Barrett, Jacquie a special “Legacy Legends” that. In fact, the scope of 7904 E. Chaparral Road, Dorrance, Diane Halle, Jeanne category for their signifi cant their work and commitment PMB 196, Scottsdale, 85250. Herberger, Susan Levine, national infl uence and global is remarkable,” she said. The deadline to purchase Barbara Mundell, Cheryl Dorrance Taurasi impact: former U.S. Rep. Ga- Klein Hundreds of nominations tickets is 5 p.m. March 25. Mofford

Common Ground. Uncommon Vision.

Congratulates Patsy Nodilo, Chief Executive Offi cer, for being recognized as one of Phoenix’s Top Women in Business!

Experienced Portfolio Managers like Patsy are just one of the reasons why individuals, non-profi t groups Congratulations, Michelle! and corporations turn to Pathlight Investors for their most vital investment needs. The attorneys and staff of Quarles & Brady congratulate Our experienced team formed Pathlight Investors with many our colleague and friend Michelle De Blasi on her fundamental beliefs, core selection as one of the Valley’s 25 Most Successful philosophies and aspirations, but only one mission: To Business Women. protect our clients’ assets while working to grow Patsy L. Nodilo their investments through FOUNDER consistent, thoughtful and disciplined management. www.quarles.com Contact us at today at 602-795-7600 to fi nd out how we can assist you with your investment needs. 36 WOMEN-OWNED BUSINESSES FEBRUARY 24, 2012 PHOENIX BUSINESS JOURNAL Ranking: 2011 local gross revenue THE Continued from Page 34 LIST Local Another look... gross # of Valley Rank revenue: employees: 2012 Company name Telephone 2011 2012 Top local executive Just missed the list, 106-150 2011 Address Web 2010 2011 Primary business Year estab. locally commercial, industrial, design-build, Kathryn Langmade 106. OPTIM Property Solutions $985,000 W.J. Maloney Plumbing Co. Inc. $11.6 M 86 26 9119 N. Seventh St. 602-944-5516 plumbing and piping, commercial and [email protected] 74 107. SanTan Sun News $980,000 27 Phoenix 85020 www.wjmaloney.com $8.6 M residential plumbing and HVAC service. 1964 108. Churchill hotel and venue selection brokers for Patricia M. Durocher Global Cynergies LLC $11 M 9 companies planning offsite meetings in Commercial Capital Inc. $952,000 27 8080 E. Gelding Drive, Ste. 110 480-513-0827 [email protected] 8 hotels, resorts and conference centers 21 Scottsdale 85260 www.globalcynergies.com $10 M 2008 109. Executive anywhere in the world Ann Fogerty Training Solutions $900,000 industrial, heavy commercial, heavy Rural Electric $10.4 M 100 [email protected] 28 9502 E. Main St. 480-986-1488 highway, airport, manufacturing of 110. Dependable Solar Products $852,000 95 Brett Bieberdorf NL Mesa 85207 www.ruralelectric.com $12.6 M instrumentation and controls 111. RB Balch & Associates Inc. $826,000 1964 Commotion Promotions Karen Kravitz 112. Meetings Etc. LLC $760,000 $10.2 M 15 29 2999 N. 44th St., Ste. 340 602-996-0006 promotional branded merchandise [email protected] 15 113. EBX $635,000 24 Phoenix 85018 www.commotionpromotions.com $9.9 M 1984 Julie King 114. Capitol Consulting LLC $633,398 Harmon Electric Inc. $10 M 45 commercial/residential electrical and solar [email protected] 30 21410 N. 15th Lane, Ste. 112 623-879-0010 115. ArtGecko Productions $626,000 75 contractor Dan King 35 Phoenix 85027 www.harmonelectriccorp.com $7 M 116. Arizona 1975 Rosaria Cain Governmental Affairs $625,000 Knoodle $9 M 15 advertising, public relations, media buying 31 4450 N. 12th St., Ste. 120 602-530-9900 [email protected] 15 and social media, digital media 117. Serendipit Consulting $600,000 29 Phoenix 85014 www.useyourknoodle.com $9 M 1999 117. Travel Masters $600,000 Lynn Paige PerfectPower Solar $9 M 30 residential and commercial solar electric 119. The Solar Store LLC $575,000 31 20601 N. 19th Ave., Ste. 150 623-581-1700 [email protected] $8 M 32 design and install 120. Gauge Construction Inc. $528,000 33 Phoenix 85027 www.perfectpowersolar.com 1978 IT work force solutions, technical staffi ng Allan Dunn 121. Logan Simpson Design Inc. $514,000 MDI Group $8.6 M 65 33 1275 W. Washington St., Ste. 111 602-393-2900 and IT staff augmentation, managed [email protected] 84 122. Tax Goddess 30 Tempe 85281 www.mdigroup.com $8.5 M service programs 1999 Business Services PC $431,000 Sally Cohill Skyline Builders & Restoration Inc. $8 M 60 123. International 34 2401 N. 24th Ave., 602-404-0842 contractor [email protected] $6.9 M 48 Search Consultants $400,000 38 Phoenix 85009 www.azsbr.com 1981 provider of Toshiba, Konica Minolta and Tiffany Bucher 124. Integrity First Infi ncom $7.6 M 43 Lexmark offi ce technology products; tiffany@infi ncom.com 35 2720 S. Hardy Drive, Ste. 1 602-648-3000 Property Management $380,000 52 managed IT Services; MPS and PrintRight Jeff Bucher 28 Tempe 85282 www.infi ncom.com $8.5 M 125. Etak Events $350,000 copy center services 2006 Elaine Ralls advertising, branding, traditional/new AIR Marketing $7.5 M 38 [email protected] 126. The Country Register $330,000 36 3419 E. University Drive 480-921-3220 media, creative, analytics, digital/ 40 David Ralls 31 Phoenix 85034 www.airmarketing.com $8.3 M interactive, social, B2B/B2C 127. Accounting Options Inc. $307,000 1987 128. Schick Design Group $300,000 Crystal Castrogiovanni Phoenix Pipelines Inc. $7.3 M 45 37 3401 E. Illini St. 602-470-8210 underground utilities [email protected] 129. Thinking Caps $280,000 52 36 Phoenix 85040 www.phoenixpipelines.com $7 M 1988 130. Amanda Vega Consulting $250,000 Denise Ozbun local, Interstate and International 130. Envida Group $250,000 Daniel’s Moving and Storage Inc. $7.2 M 110 [email protected] 38 6131 W. Van Buren St. 602-278-6110 transportation, storage and distribution 110 Tiffany Ozbun 130. Goldwater’s Foods of Ariz. $250,000 NL Phoenix 85043 www.danielsmoving.com NA services of household and industrial goods 1989 133. Meetings & travel consulting agency specializing in Pam Carter A World of Travel $7 M 7 Concierges Source LLC $225,000 39 3426 E. Baseline Road, Ste. 110 480-892-4992 all-inclusive resorts, cruises and river [email protected] $7 M 7 134. DesignLink NL Mesa 85204 www.awottravel.com cruises worldwide 1979 Kent Brockelman Architecture and Planning $200,000 Coppersmith Schermer & Brockelman PLC $6.2 M 29 40 2800 N. Central Ave., Ste. 1200 602-224-0999 law fi rm [email protected] 29 134. Girl Meets Fork 32 Phoenix 85004 www.csblaw.com $8 M 1995 Marketing & Media $200,000 Susan Jimenez management consulting: portfolio, Jimenez Consulting Solutions $6.2 M 27 susan.jimenez 136. Recruiting Connection $170,000 40 10450 N. 74th St., Ste. 160 480-237-9200 program, and project management 27 @jimenezconsulting.com 42 Scottsdale 85258 www.jimenezconsulting.com $5.6 M services 137. Home Appraisals Inc. $150,000 2003 137. Primo Promos LLC $150,000 staffi ng fi rm specializing in placing Erin Graham Professional Employment Solutions $6 M 17 42 14350 N. 87th St., Ste. 165 480-315-8600 accounting/fi nance, IT, administrative and [email protected] 139. Elite Ideas LLC $142,000 15 41 Scottsdale 85260 www.pesinc.com $5.6 M non-clinical healthcare professionals 2003 140. Miss Details Design $110,000

Invision Auto Body $5.7 M 37 Leslie Danielson 141. SLW Realty Group LLC $60,000 43 4134 E. Valley Auto Drive 480-503-1414 auto body repair 40 1975 142. Clean Scene AZ LLC $50,000 NL Mesa 85206 www.invisionautobody.com $5.5 M business-to-business integrated marketing 143. Craig Specialty Advertising $47,000 Nancy Landl Canyon Communications Inc. $5.5 M 23 communications fi rm specializing in digital 44 1955 S. Val Vista Drive, Ste. 101 480-775-8880 [email protected] 144. Artistic Designs LLC $36,000 50 marketing, advertising, public relations, NL Mesa 85204 www.canyoncomm.com $3.5 M 1999 145. McFall Blackburn LLC $32,000 Web design, sales, and demand generation business-to-business marketing services

146. The Space You’re In $28,000 The Producers Inc. $5.4 M 13 for the aerospace, medical device, secure Judi Victor 45 4742 N. 24th St., Ste. 340 602-264-7100 11 telecommunications, hearing health care, 1977 147. KioKom LLC $25,000 25 Phoenix 85016 www.theproducersinc.com $9.3 M oil, petroleum and chemicals industries 147. MeetingWise LLC $25,000 Rose Doyle RCD Cleaning Service Inc. $5 M 440 46 3131 W. Lewis Ave., Ste. 100 602-278-0045 facility services [email protected] 149. Paisley Consulting $13,000 340 $4.5 M 1993 150. Scottsdale Society 45 Phoenix 85009 www.rcdserviceinc.com

of Women Writers $5,000 Santa Barbara Catering Co. $5 M 160 Patricia Christofolo 46 1090 W. Fifth St. 480-921-3150 catering and restaurants 150 1993 39 Tempe 85281 www.santabarbaracatering.com $5.9 M About this list staffi ng and recruiting fi rm specializing in Deanne Desautels Accounting & Finance Professionals Inc. $4.2 M 5 the placement of administrative, SOURCE: Representatives of the women-owned businesses. 48 426 N. 44th St., Ste. 115 602-306-4473 [email protected] 5 accounting, health care, IT and executive- To be included in future surveys for this list, please send an 44 Phoenix 85008 www.afprofessionals.com $4.5 M 1999 email with contact information to Research Director Dale level candidates Charmayne MacIntyre Brown at [email protected]. residential real estate, relocation, Arizona Best Real Estate $4.2 M 8 [email protected] NOTES: In case of ties, companies are listed alphabetically. 48 11333 N. Scottsdale Road, Ste. 100 480-948-4711 corporate transfers, real estate invest- 6 David MacIntyre NL – not listed in 2011 DND – did not disclose NA – not 47 Scottsdale 85254 www.arizonabest.com $4 M ments available M – million 1988 provider of outsourced transportation © 2012 Phoenix Business Journal. All rights reserved. MJ Hill Above and Beyond Delivery Inc. $3.8 M 38 services, partnering with clients to provide REPRINTS: Scoop ReprintSource at 800-767-3263 or 50 106 S. 54th St. 480-705-5555 [email protected] 40 solutions specifi cally tailored to their www.scoopreprintsource.com. 50 Chandler 85226 www.aboveandbeyonddelivery.com $3.6 M 2003 needs Karen Watts-Edwards Research by Advantage Urgent Care $3.8 M 65 50 5410 W. Thunderbird Road, Ste. 101 602-530-6189 urgent care medicine [email protected] 70 DALE BROWN 49 Glendale 85306 www.advantageurgentcare.com $3.8 M 1997 [email protected] | 602-308-6511 February 24, 2012 PHOENIX BUSINESS JOURNAL WOMEN IN BUSINESS 2012 37 phoenix.bizjournals.com 38 WOMEN IN BUSINESS 2012 PHOENIX BUSINESS JOURNAL February 24, 2012 phoenix.bizjournals.com

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