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Senate Agenda Wednesday, June 20, 2018 Convocation Hall 2:30 P.M

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Senate Agenda Wednesday, June 20, 2018 Convocation Hall 2:30 P.M The University of Winnipeg Senate Agenda Wednesday, June 20, 2018 Convocation Hall 2:30 p.m. (Open Session) 1. Call to Order 2. Approval of Agenda 3. Approval of Minutes of the Meeting of May 23, 2018 4. Remarks of Chair 5. Reports (a) Professional, Applied and Continuing Education Committee (i) Digital Social Media Centre Certificate Program and Courses – For Approval (ii) Network Security Diploma Program Revision and New Courses – For Approval (iii) Course Name Changes and Course Additions – For Approval (b) Graduate Studies Committee (i) Revision to Graduate Studies Policies and Guidelines – For Approval (c) Student Services Committee (i) New Awards and Amendment – For Information (d) Academic Planning Committee (i) Master in Environmental and Social Change – For Approval (e) Curriculum Committee (i) Use of Qualifying Year Process by Graduate Students – For Approval (f) Annual Reports (i) Global College – For Information (ii) Richardson College for the Environment – For Information 6. Senate Meeting Procedures – For Information 7. Other Business 8. Motion to Enter Closed Session (Closed Session) 9. Approval of the Minutes of the Meeting of May 23, 2018 10. Reports 11. Other Business 12. Adjournment THE UNIVERSITY OF WINNIPEG (the “University”) Meeting of the Senate held on Wednesday, May 23, 2018 at 10:30 a.m. (OPEN SESSION) PRESENT : R. Anderson, A. Ata, G. Avila Sakar, J. Babb, T. Babcock, S. Baksi, M. Behi, R. Bend, B. Bileski, B. Bolster, P. Brask, M. Brightnose, S. Camorlinga, A. Caudano, B. Christopher, J. Clary-Lemon, T. Cowan, J. Currie, P. Cyrenne, W. R. Dickson, M. Emslie, N. Funk-Unrau, B. Gali, C. Goff, D. Goltz, H. Grant, J. Hanley, R. Harms, J. Huebner, A. Hussain, S. MacKinnon, A. McGreevy, H. Milne, A. Moore, J. Newmark, M. Pandey, P. Pearson, M. Reimer, J. Romanow, J. Sears, J. Stewart, A. Stokke, D. Sutherland, C. Taylor, A. Trimbee, S. Tulloch, D. Vincent, S. Viselli, R. Westwood, T. Whalen, C. Wiebe, D. Williams PRESENT WITH CONSENT OF THE SENATE : J. Anchan, L. Bailey, L. Cherney, T. Einarson Breber, P. Hossack, K. Loeb, P. Moreira, A. Morham, J. Nieves, D. Price, S. Sampert, N. Taniguchi, K. Stasila Therrien, C. Russell REGRETS : L. Aidoo, S. Berge, C. Bidinosti, J. Bortoluzzi, L. Cameron, J. Cidro, C. Colorado, R. Crowe, L. DeRiviere, R. Douville, A. Freund, G. Fulford, L. Garinger, M. Gibbs, S. Gosselin, M. Gregg, C. Kachulak, E. Hill Kepron, S. Kermani, S. Kohm, P. Lawrie, M. Linton, R. Loewen, K. McCluskey, P. Melville, J. Nagam, T. Narozhna, A. Pasieczka, D. Peachey, G. Prefontaine, L. Repski, M. Roksandic, R. Silver, R. Silvius, L. Sokal, A. Surtees, K. Tabbernor, V. Tubin, M Vachon, W. Vikram, L. Warszycki, D. Woodbury A. Trimbee acted as Chair of the meeting and T. Einarson Breber acted as Secretary. Notice of Meeting having been given and a quorum of Senators being present, the Chair declared the meeting to be properly constituted for the transaction of business. 1. Approval of Agenda A. Trimbee tabled the Agenda. On a motion moved by B. Christopher and seconded by T. Babcock: RESOLVED THAT the Agenda be approved. Carried . 2 2. Approval of Minutes of the Meeting of April 27, 2018 A. Trimbee tabled the Minutes of the Meeting of April 27, 2018. On a motion by B. Christopher and seconded by S. Camorlinga: RESOLVED THAT the Minutes of Meeting of April 27, 2018 be approved. Carried . 3. Remarks of the Chair A. Trimbee’s remarks included the following: • J. Stewart has been appointed Associate Vice-President Academic and Vice-Provost, effecting July 1, 2018; • D. Goltz will continue as Acting Dean, Faculty of Science for an additional year, and has been appointed Acting Dean, Faculty of Kinesiology; • K. Clace has been appointed at the new Dean of the Collegiate effective July 1, 2018; • Honorary Degrees will be conferred on P. Agre, M. Campbell, and A. McLeod at Spring Convocation; • faculty members are encouraged to attend and volunteer for Convocation; • Pride Celebrations will take place from May 23 to June 3, 2018, and will include a flag raising on May 25, 2018; • UWinnipeg will celebrate National Aboriginal Day on June 21, 2018; • the process of appointing a new Canada Research Chair at UWinnipeg continues; • on April 30, 2018, the Board of Regents approved the operating budget, which included an increase in tuition of 6.6%; and • the University will cover the cost of medical insurance for International Students for the 2018-2019 year only, to allow impacted students time to find alternate coverage. 3 4. Committee Reports (a) Academic Planning Committee (i) Media Centre for Public Policy and Knowledge Mobilization S. Sampert presented the proposal for the Media Centre for Public Policy, noting that the mandate will be expanded to include Social Policy, and other evidence-based publications. Questions were raised with respect to the range of topics that will be accepted, as well as plans for future funding for the Centre. On a motion by J. Babb and seconded by A. Stokke: RESOLVED THAT the Media Centre for Public Policy and Knowledge Mobilization be approved. Carried.* *R. Anderson and R. Harms opposing. (b) Graduate Studies Committee (i) Course Proposals M. Reimer presented the course proposals for GBUS-7230, GBUS-7240, and GBUS-7260, noting that the courses had been contemplated in the original MiM program proposal. On a motion by M. Reimer and seconded by R. Harms: RESOLVED THAT courses GBUS-7230, GBUS-7240, and GBUS- 7260 be approved. Carried. (ii) Experimental Course Proposal M. Reimer presented the experimental course proposal for course GMFT- 7591, 7592, 7593, 7594 for information. She noted that the proposal reflected a change in the in the structure of the MFT practicum to better align with the University’s academic calendar. 4 (c) Student Services Committee (i) 2019-2020 Academic Dates C. Russell presented the 2019-2020 Academic dates, noting that the date of the Spring Feast for 2020 will be added. On a motion by J. Babb and seconded by S. MacKinnon: RESOLVED THAT the 2019-2020 Academic Dates be approved. Carried. (ii) New Award and Amendment C. Russell presented one new award and one amendment for information. (d) Annual Reports of Committees The Annual Reports of Committees were tabled for information. (f) Annual Reports of Faculty Councils The Deans of the Faculties presented the Annual Reports of Faculty Councils for information. 7. Motion to Enter Closed Session On a motion by B. Christopher and seconded by M. Reimer: RESOLVED THAT the meeting move into closed session. Carried . Chair Secretary MEMORANDUM To: All Members of Senate From: Kim Loeb, Executive Director of Professional, Applied and Continuing Education Date: June 20, 2018 Subject: PACE Senate Submissions On behalf of the PACE Senate Committee, I recommend the following motions be approved: THAT the Digital and Social Media Certificate new program and new courses be approved. And THAT the Network Security Diploma program revision and new courses be approved. And THAT the Digital & Social Media Marketing course name change, Introduction to Data Communication course name change, the Quantitative Methods for Economics and Business course addition, and the Financial Fundamentals course addition be approved. Respectfully submitted, Kim Loeb, Executive Director PACE Senate Proposal June 20, 2018 NEW Digital and Social Media Marketing Certificate Program Table of Contents Introduction… …3 Target Audience… …3 Demand for the Program… …3 Research and Development Process… …4 Proposed Program Structure… …4 Appendix A… …6 Appendix B… …7 Appendix C… …9 Appendix D… …12 New Course Proposals… …13 Page 2 of 23 Introduction There is a growing role for digital media whether for a government organization, a non-profit entity, or a for-profit business. Providing opportunities for greater reach, increased connectivity, better monitoring, and increased return-on-investment, digital channels are being chosen over traditional alternatives at an increasing rate. The Digital and Social Media Marketing Certificate program is designed to provide students with the fundamental skills needed to develop an effective digital and social media marketing strategy that contributes to overall business success. Students will learn the strategy and tactics involved in digital and social media marketing through courses that examine a wide variety of tools and techniques, including web analytics, digital branding, blogging, online advertising, social media, SEO, and more. This hands-on program is designed by working industry professionals, giving students the skills and knowledge needed for marketing success. • Five courses (36 hours each), plus three seminars (7 hours each), for a total of 201 hours to complete the certificate program • Courses will be offered in class, online and in blended format • Can be completed within one year or longer Target Audience 1. Primary Audience - Individuals employed full-time seeking professional development to upgrade their skills and/or gain the latest knowledge in this area. 2. Secondary Audience - Recent university or college graduates seeking to specialize in this career path. Demand for the Program Digital and social media in all aspects of business continues to be a rapidly evolving field that frequently requires employees at entry level and as experienced professionals to learn new subject knowledge and skills. The Advisory Committee (See Appendix A) – comprised of Winnipeg-based digital and social media professionals, University of Winnipeg graduates, and academics – played a fundamental role in determining the need for this type of programming within the local market and in the development of this proposed program. Page 3 of 23 Professional programs in the field are increasingly common in Canada (see Appendix B). The majority of institutions across Canada offering Digital and Social Media Marketing Certificates do so through their schools of business and extended education divisions to their students. Primarily these certificate programs are delivered on a part time basis in-class, online formats or in blended formats ranging in length from eight months to three years.
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