Prepared By: Bergmann Associates in association with Cloud Gehshan Associates center city pedestrian circulation and wayfinding study |final report
ROCHESTER, NEW YORK 2012 Financial assistance for the preparation of this report was provided by the Federal Highway Administration and the Federal Transit Administration. The City of Rochester is solely responsible for its content and opinions expressed herein do not necessarily reflect the official views or policies of the U.S. Department of Transportation. table of contents
introduction 1 existing conditions 4 evaluation 15 pedestrian wayfinding best practices 25 recommendations 37
appendices a - referenced resources b - existing condition maps c - final schematic design package d- schematic design package 1 e - cost estimate f - meeting minutes
2011 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY introduction
Finding your way has never been more important. Getting places on time, with minimum stress, is more valuable than ever. Easy accessibility to services whether on foot, by public transit or by automobile is not just a matter of courtesy or common sense. It is an economic necessity. Lynch, The Image of the City
The Project The urban form of Rochester’s Center City reflects a range of decisions representing more than 200 years of progress and change. Center City contains a series of unique, human scaled places amid a complex system of urban arterials, super block office complexes and former retail malls. This results in several distinctive “places” within Center City which create different experiences for residents and visitors. Due to this, the City of Rochester has identified concern with the level of difficulty for visitor orientation and wayfinding within Center City.
The City recognizes the need to develop a plan that evaluates the existing wayfinding systems throughout Center City and provides recommendations to implement an integrated system with easy and enjoyable Main Street navigation within Center City.
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 1 introduction con’t
Rochester Center City EXISTING CONDITIONS Circulation & Pedestrian Way nding Study STUDY AREA BOUNDARY City of Rochester, New York APRIL 2011
St. Paul Street
Bausch Street
Clinton Ave
Joseph Ave
Central Ave
State Street Delevan St Plymouth Avenue North St
Mill Street Bittner St University Avenue INNER LOOP
Verona St Main Street
Chestnut St Street
South Ave
Richmond St Franklin St Franklin Andrews Street Pleasant Street Oak Street Platt Street
Gibbs State Street Charlotte St %&p( East Avenue Scio Street Main Street Clinton Ave
Allen St Winthrop St Lawn St Washington Plymouth East Avenue Broad Street
Canal Street Broad St
Ave
Litchfield St
South Ave Street Chestnut St Broad Street Exchange Blvd Alexander Street Street Court Main Street
Spring St Woodbury Blvd
%&p(
South Ave
Clinton Ave
Feet 0 250 500 1,000 F Map designed by Bergmann Associates, PC study area map
I mportance of this Study Objectives If an effective wayfinding and interpretive The goal of this study was to develop a plan system, focused on the pedestrian or to improve the visitor wayfinding experience bicyclist was implemented, visitors to Center within Rochester’s Center City. The plan City would be more likely to travel on foot seeks to identify a strategy to enhance and explore beyond their traditional comfort and connect existing pedestrian wayfinding zone. An appropriately designed system will devices and systems. function as the connective tissue of Center City, linking the myriad destinations, sub The recommendations set forth in this plan, districts, trails and other resources together once implemented, will tie together various in a cohesive wayfinding network. existing sign systems, build upon the newly installed vehicular wayfinding system, The ability to easily and efficiently navigate direct visitors to key destinations and most an unfamiliar place is directly related to importantly, create a seamless and unified the enjoyment of that place. A healthy experience throughout downtown. wayfinding system allows visitors to easily orient themselves and navigate between Utilizing national best practices, the destinations. These systems are not limited development of a new wayfinding system to signage, but also include visual cues from will provide clear and direct orientation and the streetscape, landscape, and landmarks. connections, allowing visitors to effortlessly The implementation of this plan will result in navigate Center City. enhanced visitor navigation and enjoyment.
2 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY introduction con’t
Success will be measured by the ability of After collecting feedback the design team visitors to determine their location in a larger reviewed best practices and developed key setting, identify destinations and identify a design guidelines and recommendations. preferred route. Ultimately, this will improve These recommendations were used to traffic flow and lead to an enhanced visitor develop a conceptual sign package which experience. included sign types, sign locations, and three design alternatives. These sign packages Process were presented at a PAC meeting, Rochester Downtown Development Corporation The project limits correspond with the Center Luncheon, and at a Public Meeting for input City zoning district, as indicated in the study and selection of a design concept. area boundary map opposite. The total project area is 918 acres. After collecting final comments and feedback, the preferred design alternative was revised The project team evaluated a broad range and further developed. The schematic of documentation, supplemented with in- sign package was developed based on the field data collection to gain a comprehensive preferred sign concept and feedback collected understanding of the existing conditions of throughout the planning process. the pedestrian wayfinding systems. Utilizing various maps and reports provided by the City of Rochester, in conjunction with additional locally available resources (for full document list see Appendix a), the team compiled the existing conditions data into a series of maps, which were used as the baseline for wayfinding system recommendations.
The existing wayfinding system was analyzed with special attention given to the visitor experience. This included an analysis of the existing districts, destinations, sign systems, and circulation. The Center City Master Plan and the existing wayfinding system were evaluated using comparable urban environments and recognized national best existing wayfinding kiosk and wayfinding map practices.
Project Advisory Committee (PAC) and Public Information Meetings were held to solicit feedback on the accuracy and relevance of the design team’s interpretation of the existing condition information collected. The information presented gave an overview of the design team’s understanding of the wayfinding and navigational opportunities and needs within Center City.
broad street at south avenue
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 3 existing conditions
Wayfinding is the process of utilizing multiple pieces of information to understand and navigate a space via ‘the consistent use of organization of definite sensory cues from the external environment.’ A healthy wayfinding system organizes information spatially and provides an easily understood hierarchy that improves the user’s ability to find their way. Lynch, The Image of the City
The documentation of existing conditions is critical in understanding Center City and serves as the baseline of information for the analysis and recommendations set forth in this report.
Maps and data collection provided by the City were used to prepare existing condition maps which identify the project boundary, vehicular quadrants, districts, destinations, pedestrian routes, and public transit routes.
Our extensive in-field data collection yielded a plethora of data documenting the existing signage within Center City. Utilizing this data, maps were prepared documenting the sign systems, sign types, sign condition, and intended viewer.
The inventory of the existing conditions included an overview of physical organizing elements related to wayfinding systems, a comprehensive inventory of existing wayfinding signage, and an overview of the CENTER CITY SIGNAGE existing pedestrian circulation.
4 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY Physical Organization of Quadrants Quadrants were identified as the basis for the Center City vehicular signage system (see below). The Rochester has a welcoming, small-scale urban quardants follow the two major organizing form. For a city of its size, the character, elements, Main Street and the Genesee architectural integrity, landmarks, and River. The quadrants are color coded and destinations are unparalleled. The physical named by their geographic orientation and organization of Center City can be simplified are indicated on the vehicular oriented sign into four basic elements, quadrants, districts, system and the Center City kiosk maps. circulation, and destinations.
STUDYVEHICULAR AREA QUADRANTBOUNDARY APRIL 2011
St. Paul Street
Bausch Street
Clinton Ave
Joseph Ave
Central Ave
State Street Delevan St Plymouth Avenue North St
Mill Street Bittner St University Avenue INNER NORTHEAST LOOP Verona St Main Street
Chestnut St Street
South Ave
Richmond St Franklin St Franklin Andrews Street Pleasant Street Oak Street NORTHWESTPlatt Street Gibbs State Street Charlotte St %&p( East Avenue Scio Street Main Street Clinton Ave
Allen St Winthrop St Lawn St Washington Plymouth East Avenue Broad Street
Canal Street Broad St
Ave SOUTHEAST
Litchfield St
South Ave Street Chestnut St Broad Street Exchange Blvd Alexander Street Street Court Main Street SOUTHWEST Spring St Woodbury Blvd
%&p(
South Ave
Clinton Ave
Feet 0 250 500 1,000 F Map designed by Bergmann Associates, PC quadrant map
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 5 existing conditions con’t
GROVE PLACE DISTRICT
Center City Districts In Rochester, districts are defined by either High Falls is located adjacent to the High Falls the concentration of unique services or and offers expansive views of the Genesee amenities or character of a geographic region River gorge. The district includes restored or neighborhood. 19th century architecture and is home to restaurants, retail services, tourist center, The district map published by the Rochester event space, offices, and residential space. Downtown Development Corporation (RDDC) It is neighbored by a professional baseball identifies twelve districts within Center City. field and soccer field and is connected to the Cascade, Four Corners, Convention and Genesee Riverway Trail. Hotel, Main and Clinton, East and Upper East End, Grove Place, St Joseph’s Square, St Grove Place is one of the best preserved Paul Quarter, Brown’s Race and High Falls, historic residential neighborhoods in the City. Corn Hill, Washington Square and Manhattan This neighborhood has unique character with Square, each having a unique identity and brick row houses, quaint tree-lined streets, history. These districts are indicated on the and modern townhomes. The neighborhood Neighborhood Districts map, opposite. is in walking distance to the East End district which offers many services and In addition, there are two historic preservation entertainment. districts within the neighborhood districts, the High Falls and Grove Place districts. These preservation districts are distinct with rich architectural features and history.
6 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY existing conditions con’t
Rochester Center City EXISTING CONDITIONS Circulation & Pedestrian Way nding Study NEIGHBORHOOD DISTRICTS City of Rochester, New York APRIL 2011
St. Paul Street
Bausch Street
Clinton Ave
Joseph Ave
Central Ave
State Street Delevan St Plymouth Avenue BROWN’S RACE / HIGH FALLS North St Mill Street Bittner St University Avenue INNER ST JOSEPH’S GROVE LOOP Verona St SQUARE Main Street Chestnut St PLACE ST PAUL Street
South Ave
QUARTER Richmond St Franklin St Franklin Andrews Street Pleasant Street Oak Street Platt Street
Gibbs State Street MAIN Charlotte St %&p( East Avenue CONVENTION Scio Street Main Street&Clinton Ave
Allen St & HOTEL Winthrop St UPPER CLINTON Lawn St Washington Plymouth DISTRICT EAST END EAST East Avenue Broad Street BRIDGE
Canal Street END FOUR Broad St SQUARE / Ave
Litchfield St CORNERS CASCADE South Ave Street Chestnut St Broad Street Exchange Blvd DISTRICT MANHATTAN Alexander Street Street Court WASHINGTON SQUARE Main Street SQUARE TO SUSAN B. ANTHONY Spring St Woodbury Blvd NEIGHBORHOOD LEGEND
PRESERVATION DISTRICT CORN %&p( HILL South Ave CENTER CITY DISTRICTS
Clinton Ave
information compiled from: Genesee Riverway Trail Feet RRCDC 2008 Vision Plan 0 250 500 1,000 F Center City Signage system map Map designed by Bergmann Associates, PC
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 7 existing conditions con’t
SignRochester CenterSystems City EXISTING CONDITIONS Circulation & Pedestrian Way nding Study MAP 03 POTENTIAL DESTINATIONS City of Rochester, New York APRIL 2011
St. Paul Street LEGEND PARKING GARAGE Bausch Street P Clinton Ave # AREA ATTRACTIONS Joseph Ave
# GOVERNMENT OFFICES # OFFICE BUILDINGS Central Ave # CORPORATE HEADQUARTERS State Street a Delevan St # HIGHER EDUCATION Plymouth Avenue North St information compiled from: Bittner St b Center City Signage system map Mill Street 13 c University Avenue INNER RRCDC 2008 Vision Plan 28 2 LOOP 52 d Verona St Main Street P Chestnut St 3b area attractions Street 3a South Ave 1 Blue Cross Arena/War Memorial r e Richmond St To Rochester Rhinos St Franklin
Andrews Street Pleasant 12 Street 2 Center at High Falls OakSoccer Street Stadium P q P Platt Street 7 3a Downstairs Cabaret Theatre P f 3b Downstairs Cabaret Theatre Center 4 51 37 g 21 P 3c Downstairs Cabaret Theatre Two 15 Gibbs P Charlotte St %&p( State Street 18 4 Frontier Field 16 h East Avenue Scio Street Clinton Ave 5 GeVa Theatre P ? Main Street 8 i 14 6 Hochstein School of Music Allen St 22 Winthrop St 6 Lawn St 22 7 Kodak Hall at Eastman Theater Washington Plymouth 10 P j East Avenue 8 Little Theatres Broad Street 6 k P 11 P
Canal Street 9 Public Library 3c l Broad St 17 10 Rochester Riverside Convention Center Ave 26 Litchfield St m 11 Strong National Museum of Play South Ave 25 n 9 24 Chestnut St Exchange Blvd Street 12 YMCA Metro Center Broad Streeto P 19 1 Alexander Street Street 18 13 YWCA P Court 23 14 Aqueduct Main Street p Spring St Woodbury5 P Blvd27 11 from 2008 Vision Plan a Former Main Post O ce 20 b Fire Department Building c Harro East government offices d Elementary School corporate headquarters 15 US Federal Building e Rochester Savings Bank Building 23 Excellus Blue Cross Blue Shield %&p( 16 City Hall f Sibley Building 24 Bausch and Lomb 17 County Office Building g Triangle Building h Granite Building 25 Xerox Square South Ave 18 City School District Offices 26 HSBC Plaza 19 Hall of Justice/Courts i Midtown Building j Powers Building 27 ESL Clinton Ave 20 Public Safey Building 28 Easman Kodak 21 NYS Appellate Court k Wilder Building 22 IRS Offices l Statue of Mercury m Times Square Building ‘Wings of Progress’ higher education n St Lukes / St Simon Cyrene Church office buildings 32 SUNY Brockport Metro Center o Gannett Building 29 p Jonathan Child House Feet 33 SUNY Educational Opportunity Center First Federal Plaza Building 0 250 500 1,000 F 34 MCC Damon City Campus 30 Chase Tower q Michaels Stern Building Map designed by Bergmann Associates, PC 35 Eastman School of Music 31 Clinton Square r ‘Little French Church’
DESTINATION MAP
8 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY existing conditions con’t
Destinations There is a broad range of destinations that attract people to Center City. The main source of data used to identify destinations include The Center City Signage Project (2003) and the Community Based Vision Plan for Downtown Rochester (Rochester Regional Community Design Center, 2008). These destinations were supplemented with the in-field inventory and community input.
Preliminary destinations range from event centers, cultural districts, accommodations, public parks and plazas, transportation FRONTIER FIELD facilities, government offices, office buildings, corporate headquarters, educational institutions, and landmarks. As decided by the Project Advisory Committee (PAC), basic services, although critical to the vibrancy of a city, are not included in the inventory of existing conditions. Basic services include restaurants, retail, and other like businesses. This decision was reached because services are not viewed as permanent and would require sign maintenance that is beyond the current and projected means of the City.
Visitor destinations are found scattered throughout Center City, without high levels of concentration in any one area. The destinations with the highest visitorship BLUE CROSS ARENA include the Blue Cross Arena, Eastman Theater, Frontier Field, Geva Theater, National Museum of Play, and the Riverside Convention Center.
The final list of destinations is identified on page 41, in the recommendation section of this report.
NATIONAL MUSEUM OF PLAY
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 9 existing conditions con’t
E xisting Sign Systems signs do not appear to be part of any standard Several days were spent in the field signage system and lack consistency in conducting an inventory of existing signs appearance. The condition of these signs located within the study area. The team took vary from poor to good with few in good a photographs of each sign and documented condition. information such as sign type, sign system, condition, intended viewer, materials, and The Genesee Riverway Trail sign system installation information for each sign. This is a pedestrian-oriented system located information was used to populate a GIS along the Genesee Riverway Trail. The trail database which the City can use to manage travels parallel to the Genesee River in the sign systems. The findings of this inventory north-south direction. The system is in are summarized below. good-excellent condition and includes kiosks, banner signs, and in-pavement trail markers. Over 272 signs were identified in the Center This sign system functions as a wayfinding City of Rochester. The existing design, and orientation system for users navigating destinations, scale and condition vary greatly. the Genesee Riverway Trail. There is no common standard for pedestrian signage, unlike vehicular signage that was The High Falls Walking Tour sign system is successfully standardized in 2003. a pedestrian-oriented system that is located in the historic High Falls preservation district. Through an in-field investigation and data The system is in good condition and includes collection, four distinct sign systems were 23 building-mounted bulletin signs. This identified throughout Center City. These system provides historic information for 23 system accounts for 73% of the total signage sites within the district, and does not function inventoried and are comprised of the Center as a wayfinding or orientation system. City Signage, Genesee Riverway Trail, Erie Canalway Trail, and High Falls Walking Tour. The Erie Canalway Heritage Trail sign The remainder of the signs are comprised of system is a pedestrian-oriented system City informational, parking, gateways, and located along the Genesee River (part of historic/interpretive signs. the canal system) in the north section of the Corn Hill District (within the Center Of the four distinct sign systems, the Center City project area). The system is in good- City Signage System is a vehicular-oriented excellent condition and includes three signs, system which comprises 55% of the total one kiosk and two interpretive panels. This signs inventoried. This system, installed in system is an interpretive and educational 2003, is in excellent condition and includes system which does not provide wayfinding or pole mounted signs and overhead directional orientation information. signs. There are a few gateway identifiers and destination identifiers within the system. The signs included in the ‘Other’ category This system divides Center City into color- are mainly historic and interpretive signs with coded quadrants, and guides visitors to varied materials and appearance. They are parking garages and various destinations. not part of a single planned, cohesive sign system. The signs included in this category The signs inventoried as part of the City are pedestrian-oriented signs. Informational, Parking, and Gateway systems are primarily vehicular-oriented, A summary of all data collected during the directional or parking signs. Informational field visits is portrayed in the informational kiosks are included in this category. These graphic on the following page and on the maps in appendix b.
10 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY existing conditions con’t
Catalogue of existing signs in April 2011
CENTER CITY SIGNS SYSTEM VIEWER TYPE CONDITION Erie Canalway Trail The exhaustive collection of existing signs included: 1% 3 595 photographs of 272 signs and documentation of the location, sign system, type, condition, and intended Gateways viewer. 3% 7
INTENDED VIEWER Parking % 11 Indicates the percentage of signs intended for 4 the vehicular viewer or pedestrian. 100% Other/Historic Interpretive % 19 0% 7
SIGN TYPE Genesee Riverway Trail Indicates the percentage of signs that are % 23 informational or wayfinding. 8 Informational Signs, identify current location
100% 0% and do not provide information to navigate beyond that location, this includes: High Falls Walking Tour historic/interpretive, gateway identifiers, 23 destination identifiers, and parking. 8% Wayfinding Sign, provides information to
100% 0% navigate beyond current location and may identify current location, this includes: City Informational directional signs, trail markers, and maps. 14% 37
SIGN CONDITION Center City Signage Indicates the percentage of signs that are in excellent, good, and poor condition. 55% 149 Excellent Condition Sign information is legible, materials are in new or like-new condition. Good Condition Sign information is legible, materials indicate 30 normal wear and weathering. TOTAL 48 Poor Condition Sign information may not be legible or materials 194 are in disrepair. Need replacement or repair. 272 QUANTITY SIGNS 78 194 106 166
2011 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 11 existing conditions con’t
Rochester Center City EXISTING CONDITIONS Circulation & Pedestrian Way nding Study PEDESTRIAN ROUTES City of Rochester, New York APRIL 2011
St. Paul Street
Bausch Street
Clinton Ave
Joseph Ave
Central Ave
State Street Delevan St Plymouth Avenue North St
Mill Street Bittner St University Avenue INNER LOOP
Verona St Main Street
Chestnut St Street
South Ave
Richmond St Franklin St Franklin Andrews Street Pleasant Street Oak Street Platt Street
Gibbs State Street Charlotte St %&p( East Avenue Scio Street Main Street Clinton Ave
Allen St Winthrop St Lawn St Washington Plymouth East Avenue Broad Street
Canal Street Broad St
Ave
Litchfield St
South Ave Street Chestnut St LEGEND Broad Street Exchange Blvd Alexander Street Street SKYWAY Court Main Street GENESEE RIVERWAY TRAIL Spring St Woodbury Blvd PEDESTRIAN ROUTE
HERITAGE TRAIL
HIGH FALLS WALKING TOUR
BICYCLE ROUTES: EXISTING %&p( MEETS LOS, DESIGNATED ROUTE , OR UNDER CONSTRUCTION
South Ave BICYCLE ROUTE: PLANNED
Clinton Ave ROADWAY RESTRIPE CENTER CITY WALKING TRAIL
information compiled from: Genesee Riverway Trail Rochester Bicycle Master Plan 2011 Feet SKYWAY plan 0 250 500 1,000 F Center City Signage System Map designed by Bergmann Associates, PC Center City Master Plan
PEDESTRIAN ROUTE MAP
12 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY existing conditions con’t
C irculation Bicycle and Pedestrian Routes Universal pedestrian accessibility is critical when routing visitors throughout a city. There are several options for pedestrians to navigate Center City both on-street, off- street, and elevated. The current designated pedestrian trails or tours located in Center City can be found on the pedestrian route map on the opposite page.
The Rochester Bicycle Master Plan 2011 identified bicycle routes within Center City CASCADE DISTRICT PUBLIC SIDEWALK that meet the current level of service (LOS), are a currently designated route, or are under construction. The routes provide limited connections and coverage within Center City. The Master Plan identifies planned routes which will provide extensive connections and coverage within Center City.
The Genesee Riverway Trail, High Falls Walking Trail, and Heritage Trail are designated pedestrian routes. These routes are typically located along vehicular routes, however there are several instances where these trails navigate into non-vehicular areas.
The Heritage Trail is a pedestrian route at WASHINGTON SQUaRE PARK Broad Street which connects Center City to the Historic Susan B. Anthony neighborhood, located west of our study area. This trail incorporates in-pavement markings and post-mounted interpretive panels. The in- ground pavement markings are the only wayfinding or orientation devices associated with this trail.
In addition to the at-grade pedestrian routes, the SKYWAY, a network of elevated enclosed walkways, connects several major buildings. This route provides traveling between office buildings during periods of harsh weather. In recent years segments of this network have been demolished or blocked due to adjacent development projects. sT PAUL QUARTER PUBLIC SIDEWALK
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 13 existing conditions con’t
Public Transit Routes Public transportation options available within The Intermodal Transportation Center will Center city include the public bus system, be shared by Amtrak, Trailways, Greyhound, operated by the Rochester Genesee Regional local taxi’s, and various shuttle services. The Transportation Authority (RGRTA), regional location, construction schedule, and bus and bus systems operated by Greyhound and shuttle routes associated with this expansion Trailways, and the train, operated by Amtrak. are not yet determined.
The RGRTA bus station, formerly located in The 2011 Circulator Study analyzed the Midtown Plaza, was removed in 2009. In parking and commuting preferences of 2010, it was approved to relocate the bus the Downtown workforce and proposed station to Mortimer Street. The station recommendations to enhance commuting, is currently in the design phase, with circulation, and parking. The results of this construction expected to be complete by study include two circulator (bus or shuttle) 2014. Bus routing currently exists on most routes, east and west, with an evening route streets within Center City and has 23 bus on the east loop. The buses would provide stops within the project boundary. all-day service to perimeter parking lots and allow convenient shuttling through Center The Amtrak train station is located at City. This study was completed in 2011, with Central Avenue. The City is in the process no implementation schedule at this time. of completing the Intermodal Transportation Center Scoping Study, which is a study needed for the planned future expansion of the station.
Rochester Center City EXISTING CONDITIONS Circulation & Pedestrian Way nding Study MAP 05 PUBLIC TRANSPORTATION City of Rochester, New York APRIL 2011
St. Paul Street
Bausch Street P Clinton Ave
Joseph Ave
P Central Ave
State Street Delevan St Plymouth Avenue North St
Mill Street Bittner St University Avenue INNER P LOOP
Verona St Main Street
Chestnut St Street
South Ave
P Richmond St Franklin St Franklin Andrews Street Pleasant Street Oak Street Platt Street P
Gibbs State Street Charlotte St %&p( East Avenue Scio Street Main Street Clinton Ave
Allen St Winthrop St Lawn St Washington Plymouth East Avenue Broad P Street Canal Street Broad St
Ave
Litchfield St
South Ave Street Chestnut St Broad Street Exchange Blvd Alexander Street Street Court Main Street P Spring St Woodbury Blvd LEGEND PROPOSED SHUTTLE ROUTE LOOP A LOOP B %&p( EVENING LOOP
South Ave P SHUTTLE PARKING
Clinton Ave
EXISTING RGRTA BUS ROUTE
information compiled from: Feet 0 250 500 1,000 F RGRTA Route Map Circulator Study Map designed by Bergmann Associates, PC PUBLIC TRAnsIT MAP
14 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY evaluation
In order to inform the recommendations, the project team evaluated the existing districts, destinations, sign systems, circulation, and Center City walking trail. This section provides an evaluation of the condition and character of the elements documented and discussed in the existing conditions section.
Physical Organization of Center City Quadrants The four quadrants identified in the Center City signage system are effective in dividing the City using prominent geographic organizing elements.
Districts The twelve districts identified by the RDDC maps are effective in covering the entire property within the Center City limits, though not all of the districts have recognizable significance. It is critical that quadrants and districts are easily recognized by both residents and visitors.
The following provides an analysis of the identified neighborhood districts as it relates
EXISTING WELCOME SIGNAGE AT OVERPASS to the pedestrian wayfinding study.
2011 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 15 evaluation con’t
The Cascade district, while it may be historically and architecturally significant, has little or no significance to a tourist. There are few attractions located in this district and it is mainly comprised of office and residential space. In addition, the current district boundary does not correspond with the architectural identity and historic elements of the district. The district includes property south of Main Street which has a completely different character. While the district is a CASCADE recognizable district to residents, it is not a highly visited district.
The Four Corners district is a significant district containing a variety of services, venues, and government offices. The district is well known by residents and experiences high levels of pedestrian traffic, largely due to the presence of many government offices.
The Convention and Hotel district appears disjointed, stretching across the river to
FOUR CORNERS include a single hotel and conference space. The scale of the city does not warrant an entire district designated to accommodations and a convention center. This district is not familiar to local residents and is not easily understood, due to the disjointed boundary.
The Main and Clinton district is highly recognizable because it is the intersection of two major streets. Currently there are few visitor destinations within this district. However, development plans at the Midtown Plaza site is expected to spur economic CONVENTION AND HOTEL development in this district, creating spin-off activity in the future.
MAIN AND CLINTON
16 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY evaluation con’t
The Grove Place district is a well known historic residential neighborhood adjacent to the vibrant East End district. Included in this district is the Grove Place preservation district. The character of this neighborhood attracts visitors, but there are few entertainment or services offered within the district.
Brown’s Race and High Falls districts have a rich history and include the Brown’s Race Preservation District, which offers GROVE PLACE interpretive and educational opportunities throughout. The unique character and destinations contribute to the visibility of this district to residents and visitors. This district is occupied by offices, residential , and has high visitorship associated with its entertainment venues and services.
St Joseph’s Square district is identifiable by the historic St Joseph’s Church bell tower structure, the only remains of the church after a fire in the 1970’s. This district is mainly
BROWN’S RACE and High falls comprised of office and residential space, with significant amounts of undeveloped property. This district is currently not highly visited, though potential development opportunities exist.
The East End and Upper East End districts are highly visited entertainment districts which offer a wide variety of services, entertainment, housing and office space. The East End is a well known district among residents and visitors and is a very prominent and successful district within Center City. ST JOSEPH’S SQUARE
EAST END
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 17 evaluation con’t
St Paul Quarter is a unique district with 19th century loft-style buildings and apartments which offer great views of the river. The district offers entertainment and many services with the recent addition of residential space. This district is another highly visited district that is also well known by residents and visitors who frequent the entertainment venues and restaurants.
Corn Hill district is a very well-known and ST PAUL QUARTER finely restored Victorian neighborhood located on the River. The neighborhood has seen significant growth with a recent mixed- use development. The Corn Hill neighborhood has unique character; its close proximity to the river and event venues makes it an attractive and exciting district for residents and visitors alike.
Washington Square is a district surrounding the historic Frederick Law Olmsted park, a classic urban square with a central monument,
CORN HILL mature trees, and benches. This square is bounded by corporate offices and the Geva theater. Although this district is considered a center for corporate offices, the square is well-known by residents. The theater, public library, and local dining establishments are main contributors to the visitation of this district.
Manhattan Square district, named after Manhattan Square Park, designed by renowned Landscape Architect Lawrence Halprin, is home to an ice-skating rink/ WASHINGTON SQUARE fountain and the National Museum of Play. This district is easily identifiable due to the landmark park with overhead structural walkway and the contemporary architecture of the museum. Although limited services are available in this district, many visitors utilize the large open space, recreation opportunities, and The Strong.
MANHATTAN SQUARE
18 2011 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY evaluation con’t
The project team’s evaluation of the Destinations existing districts determined the following: The destinations identified on the existing conditions map (page 8) is a comprehensive • The districts do not accurately reflect list of all the destinations collected through areas within Center City that have viable the inventory process. The Project Advisory visitor destinations and appeal. Committee (PAC) determined there were too many destinations included and preferred a • In most cases, the district boundaries are reduced number of destinations. not easily recognizable. The PAC developed destination listing • There are too many districts. criteria which were used to evaluate the final destination listing. The PAC agreed that final • Some district names are not recognizable destination listings should meet the following or memorable. criteria:
Recommendations for simplifying and • Permanent, meaning no services, such as improving the districts as a navigational tool retail and restaurants. can be found in the recommendations section • Open year round. of this report. • Publicly accessible. • Consistent with the existing vehicular wayfinding system.
See destination map on page 41 for the final approved list of destinations.
Many parts of a town have boundaries drawn around them. These boundaries are usually in people’s minds. They mark the end of one kind of activity and the beginning of another. In many cases the activities themselves are made more sharp, more vivid, more alive, if the boundary which exists in people’s minds is also present physically in the world.”
Alexander, A Pattern Language
2011 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 19 evaluation con’t
Sign Systems There are few pedestrian-oriented wayfinding systems within Center City. The majority of pedestrian-oriented signage is interpretive or educational. The remaining signage is categorized as wayfinding or orientation signage associated with a pedestrian trail system.
The recently installed Center City Signage system is an effective system for dividing the City and orienting vehicular traffic, but CENTER CITY VEHICULAR SIGNAGE the scale is inappropriate for pedestrian use. This system has been well-received and is in good condition.
The miscellaneous informational and parking signs located throughout the City are not consistent in design and materials, and many are in poor condition. The lack of consistency is not desirable or effective in guiding users throughout an environment.
There is a lack of consistency among the interpretive and historic signs as well. Since these signs do not function as wayfinding devices, the lack of consistency in design and materials is not as important. The majority of these signs are in good condition. GENESEE RIVERWAY TRAIL KIOSK C irculation Center City is not easy to navigate, the lack of a grid street pattern, the Genesee River as a divide, and multiple signage systems with differing information make pedestrian travel difficult for those not familiar with Center City and its destinations.
Pedestrian Routes With the increased focus on healthy living and reduced energy consumption, pedestrian routes are significant to the navigation of the urban environment.
Most pedestrians utilize City sidewalks to navigate to their destinations, but there is currently no routing map for pedestrians CITY INFORMATIONAL SIGNAGE visiting the City. Existing kiosks display
20 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY evaluation con’t
street maps, which forces pedestrians to select their own routing to their destination.
As an organizing element, Main Street functions as a prominent east-west travel route, bisecting the City. The Genesee River would be an obvious north-south organizing element and prominent travel route, however existing development patterns prohibit the feasibility of this route. The main north-south route is State/Exchange Street, west of the river, and St Paul Street/South Avenue, east of the river.
mAIN STREET While sidewalks are the primary travel route for visitors, pedestrians familiar with the City often utilize routes located off the main vehicular route, within open spaces, and along the River. These paths are not clearly identified to visitors, resulting in reduced visitor utilization of these routes.
The Genesee Riverway Trail and High Falls Walking Tour are clearly marked designated pedestrian routes and can be easily navigated by visitors.
Cyclists utilizing the designated routes have limited access to the City. Implementation of the planned bicycle routes will greatly
sTATE / eXCHANGE sTREET improve cyclist safety and accessibility within Center City.
Public Transportation Routes Buses are the main mode of public transportation, and are available on most streets throughout Center City. The impending relocation of the bus station and the planned expansion of the train station, will not change this.
Implementation of the recommendations of the Circulator Study would provide efficient travel, via a downtown shuttle. This has the potential to benefit residents and visitors of Center City.
sOUTH AVENUE
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 21 March, 2003 Center City Master Plan and Walking Trail The City of Rochester has been pro-actively thinking about the future of Center City enter C k C ity al ” Rochester and its evolution for over a “W
CMasterenter Plan City decade. In 2003 the Center City Master Plan was prepared to chart a course for future development initiatives in the
Implementing the Renaissance Plan Campaign 10: Center City City of Rochester New York Department of Community Development Bureau of Planning (585-428-6924) downtown core. Included in the Master Plan were recommendations specific to a 2003 ROCHESTER MASTER PLAN Center City Walking Trail and a wayfinding program. As noted, the vehicular portion of a new wayfinding system has already been implemented, with this planning effort intended to build upon that system at a pedestrian scale. The Center City Master Plan further states that Main Street, the Genesee River and the Center City Walking Trail should be key elements of the pedestrian wayfinding system.
The Center City Walking Trail, as proposed, would be a significant asset for downtown Rochester. As the Walking Trail is not yet fully GENESEE RIVERWAY TRAIL implemented and is focused on connecting public “squares”, it should not be the primary basis for the organization of the pedestrian wayfinding system in Center City. However, it can be an integrated part of the wayfinding system, as noted below:
The Walking Trail route should be incorporated as a layer of the larger wayfinding system, intended to be a connection between parks, open spaces, and development sites. The wayfinding system is envisioned to have a ROCHESTER, NY broader geographic scope and has been A VISION FOR THE FUTURE designed recognizing that the Walking Trail May 2008 route is part of a larger context. Pedestrian wayfinding signage has been proposed along the Walking Trail route in its entirety, 2008 VISION PLAN with the exception of the pedestrian bridge linking the Radisson Hotel to the Riverway Trail behind the Federal building. Additional signs could be added at this location once this has become a desirable and established pedestrian route in the downtown.
22 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY Since it will not function as the primary would require only minor modifications to organizing element of the pedestrian the existing route to shift north to Andrews wayfinding system, the Center City Walking Street and east to Gibbs Street along Main Trail will be better highlighted through the Street. use of innovative design elements. This may be through the use of specialty pavement The Gateways identified in the Center City detailing, pavement medallions, or bollards Master Plan are largely consistent with major that have a similar design aesthetic to the and minor nodes identified in the Pedestrian wayfinding system but are unique to the Wayfinding Study. Thus, each of these Center City Walking Trail route. gateways will benefit from the installation of new pedestrian wayfinding signage directing Alternatively, the Center City Walking Trail visitors and residents to destinations within route could be modified to coincide more the downtown. directly with the key decision points and nodes identified in the Pedestrian Wayfinding System (see map in appendix c). This
Train CenterMaster Plan City Station
Franklin High Falls Square District Mortimer Square
Legend Charlotte Square “Walk Center City Trail” Plymouth Square Proposed Development
Existing Development
Pedestrian Connection
Susan B. Anthony District
Park Avenue Neighborhood Walk Center City Trail Corn Hill South Wedge City of Rochester Department of Community Development 50 Neighborhood Neighborhood Bureau of Planning Walk center city trail, 2003 center city master plan
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 23 E xisting Conditions Key Observations The observations listed below are based on the site analysis and review of best practices. These key findings informed the development of the sign system recommendations.
• The vehicular highway loop around Center City is a visual, physical, and psychological barrier.
• Passages under the Inner Loop need to emanate a safer and friendlier persona inner loop and link to the pedestrian system.
• Neighborhood areas outside Center City are intimate, charming and inviting. The architecture, amenities and residences make them feel safe. In contrast, the business core is vehicular oriented, with wider sidewalks, making it less inviting for pedestrians.
• The roadway network in the center core is not a grid, which can be disorienting, making navigation more challenging.
• There are a multitude of sign systems, maintained by different users, that must be considered as part of a new signage UNDERPASS AT RAIL CORRIDOR system.
• The vehicular system is one many users are introduced to first, so the pedestrian system should transition from the vehicular system.
VEHICULAR SIGN SYSTEM
24 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY pedestrian wayfinding best practices
A search for Rochester, Cities are complex and often confusing to NY leads to many choices. The City of the visitor. When it comes to helping people Rochester site provides get from place to place a wayfinding system a lot of information about what to do, but helps make the journey and experience more a map is not readily manageable and enjoyable by creating order. locatable.
Visit Rochester gives A wayfinding system is made up of direct access to a visitor many components. It involves signs and guide. The link ‘Visiting Here’ brings up a link information, landmarks, symbols, maps, to an online visitor environmental enhancements and, more magazine. recently, electronic media. These all work Clicking on the Online together to create a system that helps direct Visitor Guide gives you a magazine to browse. people to their destination, helps them The table of contents understand when they have arrived and shows directs you to visitor them how to exit. Related communications, information and various maps of Rochester. especially electronic or temporary ones, can also communicate event information. The downtown map has an online version that allows areas to For most visitors, wayfinding starts at home. be magnified for easy reading. Currently The visitor typically does some research the map does not on the internet; they may research what include the quadrant system of the vehicular a city has to offer, pick a place to visit or system and it is not get directions. The maps, language and downloadable. directions they receive should correspond to the information they see on the street.
Center City Rochester has a good framework for the development of a fully integrated and comprehensive pedestrian wayfinding system. With the primary focus on the visitor experience, the recommendations are based a compilation of observations of a number of wayfinding systems across the country and experience designing wayfinding systems.
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 25 pedestrian wayfinding best practices con’t
Pedestrian wayfinding involves directed movement from an origin to a specific destination. It influences interaction between the pedestrian, the environment and the guidance system. There are four steps of pedestrian wayfinding: orientation, path selection, travel and destination recognition.
1. Orientation Includes determination of one’s location and location of the destination in the environment. Orientation elements should be at decision nodes where people enter a City. That may be at the edges or internal to a City such as at a parking lot where they have parked their car.
2. Path selection Entails the selection of a path from the starting location to an intermediate or final destination. The kiosk includes information or maps that help the visitor create a mental map of how to get to their final destination.
3. Travel Benjamin Franklin Parkway, Philadelphia, PA Involves frequent checking and confirmation of the path at each decision point. Successful travel is achieved by placing directional signs, maps and trail blaze signs along predetermined routes. Directional signs are usually placed at decision points or street corners while a reinforcing key map may be placed mid-block. In many systems they are combined.
4. Destination Recognition Can be realized from a distance or near the target destination, depending on sight lines. Recognition may involve elements such as a building facade or signage, park, unique landmark or a recognizable land feature such as a waterfall, stand of trees or open space.
Walk!Philadelphia, Philadelphia, PA
26 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY pedestrian wayfinding best practices con’t
Baltimore, Maryland
Bristol, England While the systems shown on this page illustrate various ideas, they all orient and direct. Opposite, top left: The Benjamin Franklin Parkway uses the street as its organizing tool. It also gives highlights of museums, their collections and amenities as well as ways to contact them. Opposite, bottom left: The Walk!Philadelphia map is located mid-block, which allows the pedestrian to study it without blocking the sidewalk. The system is based on districts and the street grid. Above: The City of Bendigo, Australia combines a directional map and an area map keyed to the larger city. There is also room for an interpretation of a site or historical event. Top right: Baltimore uses a district system. All pedestrian information is on a black background while transportation information is located in the green band at the bottom. Middle and bottom right: Bristol, England’s system uses symbols with destinations on directional flags to help international visitors navigate. London, England combines limited pedestrian messages with a more extensive map of the area. London, England
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 27 pedestrian wayfinding best practices con’t
Wayfinding Approach Most sign programs are organized on one Mapping sample journeys helps determine of four strategies based on urban planning: user circulation and what strategy is best districts, streets, connectors or landmarks. used for the signage program. Sample To choose a strategy, one needs to look at journeys also help develop guiding principles the city’s layout, pedestrian and vehicular for the sign program such as what sign types circulation patterns, the city’s organization are needed, sign information requirements, (district and street names), landmarks, where signs should be located and who has unique highly-visited destinations, locations placement on the signs. The sign program of visitor parking lots, transportation nodes also needs to take into account the functional and pedestrian entry points from parks, trails component of how many listings can go on and surrounding neighborhoods. signs (sign size) and a strategy for updating content.
Sample Journey 1: Township of Lower Merion Lancaster Avenue County of Montgomery, Pennsylvania Heading West
D R 1 Hospital 7.6 SAMPLE JOURNEY K N A Community B L Center L I M Library AMRD Sample Journey 1 & 2 NEW GULPH ROAD H Train Station S D
R
AVER E C K 2 Train Station O O R BR O M KE B E RD Post Office D W P
ASHBRIDGE RD A I
MONTGOMERY COUNTY L NS FO D RD 3 Hospital
D A AVE R R D O Community
D
L N R Center
E I O F I S E Library K R R W A D E A Y W O N E H Post Office R ME DON A U S VE AVE I Y N E A F 3A Parking L N R E
L R N V
A N O A O D L W R D N R
DY S D S D T
IO RA R E T
I R D 4 Parking WENDOVE A S CE
A RINGWOOD NN NPLA I
H O MATSO E E
RD C K
R O
AV R
E MER T O R V W R N ROBERTSROAD AVE O A Sample Journey 2:
O N ROSE MONT M N I MONTGOMERY AVENUE
M Lancaster Avenue 3 & N STATION SE L
O K 4 2 E R 3A 1 Heading East
N P A BRYN MAWR STATION AMTRAK R
E M F 5 Bryn Mawr O V NT E R T A SAN MARINO AVE BARRETT AVE Haverford 1
O AV MORTON A VE E S RS E E V
TE
E LN RWOOD AVE A Ardmore 2
EE O V
L OS
WA
N R A NS
LANC AS TE R AV EN UE I
AVE RT S
A
E E Hospital D U D OYLE A N 6 L M R L V E
EY E R
M AV S A O T V DAYTO Community
T N AV
R REESE AVE I M
T A W E S
HARRISON Center ALLEY
B T O I
R R I A A O T
CENTRAL AVE
R E L E L
M Library N E VE M O G ROVE A R M H A 7 & Train Station 5 T 6 8 9 W D PROSPEC 7A A COU NTY LINE ROAD O R NCASTERROADN LA E 7 LD E Post Office O V Y
A V
R A Y
MONDELA A Hospital A AVE B I S N D A Community N I LV Center L Y P ENNS COUNTY LINE Library EST OAD AVE W OLD RAILR 7A Parking
8 Train Station DELAWARE COUNTY Client/Project Project No. Lower Merion Township 0043 9 Haverford Exterior Sign System
Ardmore 2 Date Revisions Scale 09.04.01 2.2.02 As Noted
© 2001 Thinkframe
Above is a sample journey for Montgomery Township Develop principles for where signs are located, sign illustrating sign location and content. function and what information the sign should carry. To the right is a diagram developed for the Benjamin Franklin Parkway in Philadelphia, PA.
28 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY pedestrian wayfinding best practices con’t
The system should take into account the Develop Sign Criteria unique needs of the city such as weather Determine an organization scheme: and existing sign systems, and be designed • Quadrants – a system of zoning that with a distinctive design vocabulary that organizes the city reflects local character and architecture. It • Districts – distinct neighborhoods within can tie existing systems into one continuous each quadrant system. The system should also be easy to • Streets - corridors that connect and route update and replace over time. people between destinations • Landmarks - Landmarks can be primarily Once a determination has been made on the visual characteristics (geometric, wayfinding strategy that will be implemented, spatial, landscape features), structural a city needs to be evaluated to identify characteristics (objects or groups of major decision points or landmarks. Once objects) or functional (historic or cultural). determined, sign criteria can be developed. Decision points, landmarks and sign criteria Identify eligibility criteria: who gets on the as they relate to wayfinding systems are signs described below. • Visitorship – places everyone is trying to find: markets, parks, amusement Identify Decision Points & Landmarks attractions There are many aspects to wayfinding in the • Cultural attractions – museums, religious built environment. There are decision points, institutions, theaters, concert halls, alternate decision points and important landmarks, trails features or landmarks. • Transportation nodes • Parking 1. Decision points are intersections, nodes • Offices and Government or crossroads where two or more paths • District / Neighborhood intersect. At a decision point a change in • Hotels / Convention direction may be necessary to follow the selected path. Determine criteria for the number of messages that can go on a sign: 2. Potential decision points are locations • Organizing information – subdividing along the route where a change of path or to make information manageable, i.e. direction is possible to select a more scenic districts and walking distance or more frequently traveled route. • Inclusion into the sign program • Prioritizing destinations 3. Landmarks are significant features, such • Proper naming of destinations as parks, sculpture or buildings that are useful in confirming your location and path choice. Routes enriched with landmarks lead to better wayfinding.
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 29 pedestrian wayfinding best practices con’t
ORIENTATION PARKWAY IDENTITY TOTEM Graphic Elements: (can be used seperately or together) To contain Parkway map, general infor- • Image of Ben Franklin mation and interpretive panels. • wordmark • May stand alone, or with theParkway • PKWY logo Walk!Philadelphia directional signage i • Components determined by location Uses: Location Criteria: • On gateways and destination informa- • Major pedestrian nodes tion • Near key parking lots and drop-off • On orientation totem as over-brand locations • For promotional events, advertising and marketing
Parkway Map Panel Other: Orientation component • Institutional identies to appear on • Two (2) orientations, NW and SE posters displayed within system • Include distance and walking time • Incorporate limited information about institutions and key attractions/ landmarks • Include: - public transportation stops INSTITUTION EVENT & - train station access points - parking information PROMOTIONAL DISPLAY - public amenities, i.e. ball fields, • Stand alone restrooms(?), food service, bike • Located near given institution rentals etc. • Must be changeable • Allow space for poster (must last for two months) General • Allow space for info about current Information Panel exhibits and upcoming exhibits Information component • Allow space for calendar and special • Listing of each major cultural institu- event info; e.g., concerts, festivals, tion, location and contact (phone) info, poetry readings, theater groups description of exhibits Hotel • Include: • Allow for Parkway Institution seasonal - institution names event information - exhibit dates and hours - phone numbers for additional i information Interpretive Panel Interpretive component • Oriented to the parkway • Can be double-sided • May incorporate informational or inter- SCULPTURE pretive information about institutions (future Barnes) and sculptures i INFORMATION PANEL • Large panel to tell over-arching themes (content provided by FPAA) relating to history of Parkway and to • Oriented to the sculpture and along include: (Please Touch) pedestrian edge - header: 2-5 words i • Single-sided or tableau - main story- 150 words max • Tell story of sculpture, artist, historical - secondary story - 50 words max relationship to city and Parkway or two secondary stories of 25 • Include: words max i i - header 2-5 words - date and/or signature - artist name - Fairmount Park logo - date executed - 2-5 photos /images - main story - 50 words max - captions and credits - Fairmount park logo • Small panel to tell story within over - one photo/image arching themes and to include: - captions and credits - header: 2-5 words i - main story- 75 words max - secondary story - 25 words max i - date and/or signature - Fairmount Park logo - 2-5 photos /images - captions and credits Hotel i Walk!Philadelphia Key Pedestrian Directional Component Hotel Large Information Totem • Orient to specific locations Small Information Totem • Up to 10 messages per sign face Large Interpretive • Should be double-sided • Direct pedestrians to: Small Interpretive - institutions and key attractions Sculpture Information - public transportation Pedestrian Directional - parking Walk!Philadelphia Map
Parkway Map
Informational Element
Walk!Philadelphia Directional Suburban RR Station Direction Phila Fairmount Gateway
Information
Pedestrian Movement
Public Parking
Above is a sample journey illustrating sign type and sign location.
Programming 30 Draft 3.4.05 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY pedestrian wayfinding best practices con’t
Organization of • Group messages by direction next to a single arrow or pair each with a directional Wayfinding System arrow. Fundamental principles that should be followed when organizing a wayfinding • Indicate distance from the sign/message system include: to the destination.
• Locate orientation kiosk with map at key • Indicate approximate walking time to the pedestrian nodes and parking. destination in minutes.
• Direct pedestrians to districts then • For path or trail conditions, indicate degree destinations. of difficulty (such as “moderate to steep”).
• Place key maps and directional signs along • Use accessibility symbols where path of travel. appropriate.
• Reinforce the user’s location throughout • When listing directional messages on a the system. single panel, organize messages closest to furthest from top to bottom. Design Features General design guidelines that pertain to • Use 3/4” cap height minimum for messages pedestrian wayfinding systems appropriate closer to the viewer’s line of sight. for Center City include the following: • Use 1 1/8” cap height minimum for • Develop icons to make districts unique overhead messages. and memorable. • Use 70% to 80% contrast level for white • Tie system together through hardware, lettering on dark, semi-gloss field. color palettes and sign geometry. • Make sign panels changeable for easy • Simplify nomenclature and use them updating and maintenance. consistently in all media (print, maps, web and signage). • Design signs so they can be used on their own poles or existing poles. • Limit number of messages (8 to 12) on signs to reduce sign size. • Set height from bottom of overhead sign at 8’ from bottom of the sign to the sidewalk • Use “heads-up”mapping on mid-block or the ground plane. maps (keeping what is in front of you directly ahead). • Use color to help differentiate districts or neighborhoods in the messaging. • Organize messages (top to bottom) by nearest destination. • Use color to support city and district branding. • Include interpretive stories along the path to animate the visitor experience. • Limit branding to the city, neighborhood or district.
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 31 pedestrian wayfinding best practices con’t
ING DIS PP TR O I C H T S
BALA VILLAGE BRY N M AW R HAVERFORD TOWNSHIP OF LOWER MERION TOWNSHIP OF LOWER MERION TOWNSHIP OF LOWER MERION
WNSH TO IP S ING DIS SS IN P TR A C P I L E O C C 1 H T T 9 S S 0 R 0 I
F
LOWER MERION WYNNEWOOD PENN VALLEY PENN WYNNE ARDMORE TOWNSHIP OF LOWER MERION TOWNSHIP OF LOWER MERION TOWNSHIP OF LOWER MERION TOWNSHIP OF LOWER MERION
This page and opposite illustrate various sign types which utilize the best practices mentioned in this section.
32 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY pedestrian wayfinding best practices con’t
Map Design & Layout Maps give an overview of the space and are the best way to help the visitor find destinations. They can show the layout and organization of a complex place, relationships between elements and the pathways between.
Listed below are best practice strategies for the design of and features to include on signs included in the pedestrian wayfinding system.
General Design Concepts • A simple design and updateable map should work for print, web and the wayfinding system.
• Present appropriate information in the correct information hierarchy.
• Graphic language should be appropriate to the information requirements.
• Use graphic conventions such as color, line weight, pattern, symbols or drawing style (plan or axonometric) to organize, raise awareness and to establish importance.
• When using a triangle shape to point or give direction, modify the shape to ensure the viewer will understand direction (A triangle with equal leg lengths is confusing).
• For interstate roads, etc. use the nationally recognized shield/label instead of a circle.
• Label quadrants, districts, streets, destinations, landmarks, parks and waterways.
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 33 pedestrian wayfinding best practices con’t
Map Features • Use colors to differentiate between • Add north, south, east, and west orientation locations and features, such as roads, and a simple coordinate system (grid with pathways, buildings, parks and waterways. alpha on one axis and numbers on the other axis). • Consider featuring other key landmarks to help orientation. • Include a comprehensive directory keyed • Make key pedestrian walkways look to buildings (listings may be organized different from roads. alphabetically, numerically or by key).
• Label important landscape features (such • Use a legend that explains how to decode as parks, streams and plazas) that people symbols, marks and colors. use to give directions. • Orient map illustrations and text the same • Distinguish bridges, overpasses and way the viewer is standing (“heads-up” skywalks with dotted line or drop shadows. orientation) on trail blaze sign maps since a map panel cannot be spun, as would a • Identify handicapped entrances. hand-held map.
• Indicate bike paths. • Simplify information as maps get smaller or are located above the viewer. • Maps should have custom markers indicating map location (“You Are Here”).
Maps should fit the character of the city and wayfinding system.I llustrated above are maps organized by streets and addresses the other key locations to the street grid.
34 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY pedestrian wayfinding best practices con’t
• Incorporate a method to mark one-way streets.
• Limit the number of vocabulary, elements, and colors.
• Make colors strong enough to ensure legibility after fading.
• Study contrast/legibility and reproducibility on copiers and faxes.
• Design map so it is usable online and in print brochures.
• For pedestrian directionals, create a simplified map designed to fit in a square or circle so it can be rotated easily.
Accessibility There are several programs, agencies, and boards that have developed guidelines to address universal accessibility of the built environment. The proposed wayfinding design should consider the information available from the US Access Board,
30th Street Americans with Disabilities Act, and the Station Schuylkill River Philadelphia Museum of Art d St y St S t ce St th S t stnut St .K. Blvd
Architectural Barriers Act. With focus on alnu t St ac e ine S t pr u ocust S t omba r So u Sansom St Ch err L Market S t L Pine S t J. F Arch St R V S Ch e W 22nd St wayfinding signage guidelines, the Society 21st St Benj.20th Franklin St Pkwy
Rittenhouse Logan 19th St of Environmental Gaphic Design (SEGD) has Square Square 18th St Parkway Shopping Museums Rittenhouse 17th St issued a white paper in response to the ADA Square District District 16th St 15th St Act with interpretation and clarification for Avenue of the Arts City Hall Broad St Juniper St 13th St Shopping Convention designers and sign fabricators. Center 12th St
11th St Convention Sh opping qu e Row Washington 10th St Center
Anti Chinatown Eas t District Square 9th St
District rs ’ The following principles should be followed 8th St Row Washington Mark et Franklin 7th St Square
Jewele Square to achieve universal accessibility in the Independence 6th St Hall 5th St ou th Street S 4th St Society Hill Old City Historic proposed pedestrian wayfinding system. 3rd St District 2nd St Front St Columbus Blvd • Utilize upper and lower case when Penn’s Landing Ferry to Camden Delaware River designing visible type faces.
You are here. The direction you are facing is at the • Use 1” cap-height for every 25’ of viewing top of the map. distance for directional signs.
• Provide 70% contrast between background and text color.
Above images illustrate best practices in map design and map features.
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 35 pedestrian wayfinding best practices con’t
• Simplify color selection and minimize including too many hues, as those with visual impairments may have trouble differentiating between hues.
• Use symbols and pictograms consistently and legibly.
• Include short simple words and limit message lengths to keep message clear and concise.
C onclusion The Best Practices in wayfinding design identified above address the organization, design features, map design and layout, and accessibility. All of these principles were considered and incorporated, as applicable, in the recommended Center City pedestrian wayfinding system. The specific best practices recommendations can be found in the following section of this report.
36 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY recommendations
Just as this printed page , if it is legible, can be visually grasped as a related pattern of recognizable symbols, so a legible city would be one whose districts or landmarks or pathways are easily identifiable and are easily grouped into an overall pattern... Lynch, The Image of the City
This section provides specific Approach recommendations for the development of the The pedestrian wayfinding approach selected Center City pedestrian wayfinding system. for Center City is based on the established The recommendations focus on overall quadrant system which utilizes Main Street wayfinding approach and organization, sign and the Genesee River as major organizing types, sign placement, and implementation elements. The guiding principles for the strategy. signage program were developed after the final destination list developed by the PAC and These recommendations are intended to sample journeys were studied. This exercise assist the City in the development of a led to the following recommendations on sign pedestrain wayfinding system that meets the placement criteria and destination listing project goals. criteria.
• Integrate local landmarks into design and The pedestrian wayfinding system should branding in a manner that highlights local utilize the two primary organizing elements assets. in Center City, the Genesee River and Main Street, as the vehicular wayfinding system • Integrate multiple wayfinding systems for does, to define the four quadrants. Within ease of use by visitors. each quadrant there are unique districts. Within the districts the wayfinding system • Create engaging journeys to make makes use of major pedestrian corridors. pedestrian travel enjoyable. Major pedestrian corridors are those identified by safe pedestrian accommodations and are • Identify prioritized routes and destinations currently highly traveled. Pedestrian routing which guide visitors on memorable should be simple and allow for ease of journeys. locating and traveling to a final destination.
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 37 recommendations con’t
Grove PLace district Quadrants The established and functioning vehicular The pedestrian wayfinding systems should: wayfinding system within Center City is important to the City of Rochester. The Utilize the natural boundaries as an recommended pedestrian wayfinding system organizational tool for districts, such as should build off of that existing vehicular the Genesee River/Main Street as an system. The colors utilized for each organizational tool. quadrant should be based on the vehicular wayfinding system. The recommended Simplify the districts and destinations to quadrant colors are modified to be brighter, make it more manageable and easier to making them more legible at the pedestrian comprehend and navigate. scale. Brightening the colors maintains the connection between the two systems, while Eliminate the Convention and Hotel and adding a unique character to the pedestrian Main and Clinton districts and replace with a wayfinding system. single Midtown district.
Districts Coordinate wayfinding efforts with tourism Districts should be used to elevate, enliven efforts to provide consistency among and organize the pedestrian experience. marketing materials, as relate to district Typically districts have the ability to help identity. organize information, however too many districts can become unwieldy and confusing. Refer to the recommended district map on page 42.
38 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY Pedestrian Signage and Wayfinding
1.2 ENVIRONMENTAL AUDIT The Quadrants Organizing Features
recommendations con’t City of Rochester – Downtown
Pedestrian Signage and Wayfinding
1.3 ENVIRONMENTAL AUDIT The Quadrants and Districts Organizing Features
The city has been organized into four quad- QUADRANT MAPPING rants with river and Main Street as the organizing structure. The river and Main St. Paul Street NorthWest JosephAve NorthEast Street should always be featured prominently Bausch Street as an organization feature. La Avenida St. Paul North Marketview The districts have been realigned so that THIS DRAWING REPRESENTS DESIGN INTENT ONLY.
HIGH FALLS Central Ave Heights TERRACE PARK St North none of them cross over Main Street or the High Falls FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL Delevan St CONDITIONS riverIN FIELD with PRIOR the TOexception SHOP DRAWINGS of Midtown.
HIGH FALLS St. Paul St Client/Project Project No. Bittner St SCHILLER University Ave Mill St OVERLOOK East Main PARK Midtown only in the SouthEast Quadrant and Plymouth Ave Platt St 1 Street The City of Rochester 11222001 State St LK St. Joseph’s Verona St A 21 23 Pedestrian Signageextend & WayfindingSt. Paul Quarter Program and St. Joseph Park W Grove P SquareFranklinSt Main Street E Chestnut St districts to Main Street. 2 T St. Paul Date Revisions Scale U Place N I Quarter Richmond St 03.20.12 As noted Oak St M Andrews St - P Clinton Ave P 6 Pleasant St 24 5 20 Neighborhood State St CARROLL 30 3 PLAZA 17 32 Mortimer St of the Arts © 2012 Cloud Gehshan Associates 5 22 P 4 P East Ave Division St Charlotte St Main Street Gibbs St Four Corners 18 29 31 P 19 Scio St Plymouth Ave 33 South Ave 28 East End District Winthrop St 9 Lawn St 34 Washington St P 25 Midtown 8 AQUEDUCT 27 East Ave Broad St 26 P 7 PARK P Alexander St Cascade Main Street CORNERSTONE Broad St 10 PARK Chestnut St
Susan B. Anthony/ Court St 11 Exchange Blvd P MANHATTAN West Main Broad St WAR 35 36 12 SQUARE PARK MEMORIAL Court St PLAZA WASHINGTON Main Street Canal District SQUARE PARK East & P 13 Manhattan 14 Court St 39 Alexander Spring St 38 CIVIC CENTER Woodbury Blvd37 P Square STREB GREEN ROOF PARK PLAZA
Clinton Ave NE 15 Washington Alexander Park SouthWest Park SouthEast NW Square Avenue
Main Street SE Monroe SW Corn Hill 16 South Wedge Avenue
Lodging DistrictYou are here. map The direction you are facing Intermodal Station is at the top of the map. RGRTA Transit Center
P Public Parking Trailhead Genesee Riverway Trail Heritage Trail
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 39 NorthWest SouthWest NorthEast SouthEast THIS DRAWING REPRESENTS DESIGN INTENT ONLY. High Falls Canal District St. Paul Quarter Washington Square FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS Cascade District Corn Hill St. Joseph's Park Manhattan Square Client/Project Project No. Four Corners District Grove Place East End The City of Rochester 11CR222001 Midtown Pedestrian Signage & Wayfinding Program
Date Revisions Scale 05.11.12 As noted
© 2012 Cloud Gehshan Associates recommendations con’t
Destinations The master list of recommended destinations was approved by the PAC is illustrated on the opposite page. As Center City begins to experience redevelopment, it is recommended that the list of destinations be reevaluated and revised as needed.
Prioritize destination categories.
GEVA THEATER Direct people to destinations that are significant and desirable for visitors.
Eliminate all services, which are not viewed as permanent.
Include parking garages.
Identify parks, which are scattered throughout the city and serve as useful landmarks and identifiers.
The Strong Routes The pedestrian experience downtown can be greatly improved by clearly identifying preferred pedestrian routing. This can be achieved through the design of the wayfinding system. This will allow the visitor to make a path selection and mental map that will guide them easily with little stress to their final destination.
The Project Advisory Committee developed four criteria for identifying pedestrian routes.
EAST END PUBLIC SIDEWALK Utilize Main Street and the Genesee River as primary organizing elements of the wayfinding program.
Anticipate near future development and consider when defining pedestrian routes.
Take advantage of unique character of downtown architecture and landmarks by highlighting along routes.
Connect districts and neighborhoods. GROVE PLACE PUBLIC SIDEWALK
40 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY recommendations con’t
Rochester Center City RECOMMENDATIONS Circulation & Pedestrian Way nding Study DESTINATIONS City of Rochester, New York MAY 2012
St. Paul Street LEGEND P PARKING GARAGE Bausch Street Clinton Ave LODGING
Joseph Ave # ENTERTAINMENT AND CULTURAL # GOVERNMENT 29 HIGH FALLS Central Ave # TRANSPORTATION HUBS TERRACE PARK State Street # EDUCATIONAL Delevan St Plymouth Avenue North St HIGH FALLS OVERLOOK Bittner St SCHILLER Mill Street PARK University Avenue INNER entertainment and cultural 2 8 LOOP 28 1 BLUE CROSS ARENA Main Street Verona St 2 HIGH FALLS P ST. JOSEPH’S Chestnut St PARK Street 3 DOWNTOWN INFO CTR
South Ave
Richmond St 4 EASTMAN SCH/THEATRE Franklin St Franklin Andrews Street Pleasant Street Oak Street P P 14 5 FESTIVAL SITE Platt Street CHARLES 30 CAROLL 6 FRONTIER FIELD CARROLL PLAZA 4 6 PLAZA 27 P LIBERTY 7 GEVA THEATRE CTR POLE 18 25 Gibbs P 8 HARRO EAST P Charlotte St State Street 24 %&p( 19 17 East Avenue 9 HOCHSTEIN SCH/HALL Scio Street 3 Clinton Ave 10 LITTLE THEATRES P Main Street 16 Allen St 12 Winthrop10 St 11 CONVENTION CENTER 23 Lawn St Washington Plymouth P 11 12 ROCO/ART CENTER AQUEDUCT East Avenue 13 THE STRONG PARK Broad Street 9 P P Canal Street 14 YMCA CORNERSTONE Broad St 20 PARK 15 CORN HILL Ave
Litchfield St South Ave 16 MIDTOWN Street Chestnut St Broad Street Exchange Blvd 26 P MANHATTAN 17 VISIT ROCHESTER WAR SQUARE PARK 21 Alexander Street Street 1 MEMORIAL PLAZA WASHINGTON P Court SQUARE Main Street government 5 PARK Spring St CIVIC CENTER P 13 18 FEDERAL BUILDING STREB GREEN ROOF Woodbury7 Blvd PARK PLAZA 19 CITY HALL 22 20 COUNTY OFFICE BLDG 21 HALL OF JUSTICE 22 PUBLIC SAFETY BLDG 23 REYNOLDS ARCADE 15 %&p( trails educational
South Ave Genesee Riverway Trail 24 EASTMAN SCH/THEATRE Heritage Trail 25 MCC/DAMON CENTER Clinton Ave High Falls Walking Tour 26 PUBLIC LIBRARY 27 SUNY BROCKPORT 28 SUNY ROCHESTER EOC
transportation hubs
Feet 29 INTERMODAL STATION 0 250 500 1,000 F 30 BUS STATION Map designed by Bergmann Associates, PC
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 41 Pedestrian Signage and Wayfinding
1.8 ENVIRONMENTAL AUDIT
Maps recommendations con’t Organizing Features
eet St. Paul Street JosephAve
Bausch Str St. Paul Street For the system to be successful the maps La Avenida JosephAve St. Paul North Marketview
HIGH FALLS Central Ave Heights North St North should be always be positioned in a head's High Falls TERRACE PARK Delevan St Bausch Street
HIGH FALLS up orientation, meaning that what's ahead St. Paul St Bittner St SCHILLER Mill St OVERLOOK University Ave East Main PARK Plymouth Ave Platt St 1 Street State St K L St.21 Joseph’s Ve A 23 rona St Grove Street P W FranklinSt of you is at the top of the map. Square Main E Chestnut St 2 T St. Paul U Place N I La Avenida Quarter Richmond St Oak St M Andrews St P Clinton Ave P - 6 Pleasant St 24 5 20 Neighborhood State St CARROLL 30 3 PLAZA 17 32 of the Arts Mortimer St 22 St. Paul North 5 P 4 P East Ave Division St Charlot 18 Main Street 29 Gibbs31 St Features for the Minor Kiosk include: Four Corners te St Marketview P 19 Scio St Plymouth Ave 33 South Ave 28 Winthrop EastSt End District Lawn St 34 Washington St P 9 25 Midtown HIGH FALLS Central Ave 8 • Map oriented as head's up AQUEDUCT 27 East Ave Heights
26 P
Broad S PARK P Alexander St 7 TERRACE PARK St North Main Street CORNERSTONE Broad St Cascade Chestnut St t 10 PARK Susan B. Anthony/ Court St High Falls • Key map showing major road network Exchange Blvd 11 P MANHATTAN West Main Broad St WAR 35 36 12 SQUARE PARK MEMORIAL Court St in Street PLAZA WASHINGTON Ma Canal District SQUARE PARK East & P 13 Manhattan Delevan St 14 Court St 39 Alexander show inner loop Spring St CIVIC CENTER P 38 Woodbury Blvd37 Square STREB GREEN ROOF PARK PLAZA 15 Washington Alexander Park Park Avenue • Study area and part of surrounding area Square HIGH FALLS Corn Monroe St. Paul St Bittner St SCHILLER 16 OVERLOOK University Ave East Main South Wedge Avenue Mill St • Genesee River and Main Street Hill PARK Plymouth Ave Platt St 1 Street • Quadrants State St LK St. Joseph’s Verona St A 21 23 • District Names W Grove P SquareFranklinSt Main Street E Chestnut St • Streets & Key Street Names Mid-City Map 2 T St. Paul U Place • Key features such as parks & landmarks As the Rochester study area is N I Quarter Richmond St rectangular a device was needed to Oak St M Andrews St • Visitor parking garages - P Clinton Ave P 6 Pleasant St 24 create a consistent geometry that could 5 20 Neighborhood • You are here star centered in the middle State St CARROLL 30 be rotated on a single-sign design. 3 PLAZA 17 32 of map Mortimer St of the Arts 5 22 P • 5-minute walking radius use 1/4 mile 4 P East Ave Division St Charlotte St Main Street Gibbs St For the pedestrian mid-city map a Four Corners 18 29 31 walking distance P 19 Scio St • Trails and trail heads circle was laid on top that focuses on Plymouth Ave 33 South Ave 28 East End District Winthrop St • Legend the immediate area around the viewer 9 Lawn St 34 Washington St P 25 Midtown but gently obscures the surrounding 8 • Help info: i.e., 311 AQUEDUCT 27 East Ave Broad St 26 P area. This allows the visitor to orient 7 PARK P Alexander St • QR code and City & GRVC website Cascade Main Street CORNERSTONE Broad St themselves to the city. 10 PARK Chestnut St • Centered on current location at large
Susan B. Anthony/ Court St scale 11 Exchange Blvd P MANHATTAN West Main Broad St WAR 35 36 12 SQUARE PARK MEMORIAL Court St Features for the Major Kiosk include: PLAZA WASHINGTON Main Street Canal District SQUARE PARK East & P 13 Manhattan • All features for the Minor Kiosk 14 Court St 39 Alexander Spring St 38 • Adjacent neighborhood destinations CIVIC CENTER Woodbury Blvd37 P Square STREB GREEN ROOF identified PARK PLAZA
Clinton Ave NE 15 Washington Alexander Park NW Square Park Avenue
Main Street SE Monroe SW Corn Hill 16 South Wedge Avenue
Lodging You are here. THIS DRAWING REPRESENTS DESIGN INTENT ONLY. The direction you are facing Intermodal Station is at the top of the map. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL RGRTA Transit Center CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS P Public Parking Trailhead Genesee Riverway Trail Client/Project Project No. Heritage Trail The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program
Date Revisions Scale 05.11.12 As noted 42 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY © 2012 Cloud Gehshan Associates recommendations con’t
Organizational Features • Trails should be highlighted on the maps. A clear and coherent wayfinding system should promote specific origin points, • Points along the route should have key destinations, and routes, as well as landmarks maps that help reconfirm your route. and identifiers along the way. To achieve this, the proposed wayfinding system will • Decision points should direct to districts need to seamlessly integrate the various and the nearest highly-visited destinations. systems already in place and enable visitors to Center City to efficiently, safely, and • Direction to local transportation should be enjoyably navigate downtown by adhering to incorporated into the signage. the guidelines below: • Interpretive panels should be incorporated • Interfaces should be used to orient people along the route to entertain and enlighten with maps and directories. Directories the visitor. should be comprehensive and list major destinations and landmarks while • Major roads leading to Center City and providing information about basic human minor roads leading to garages should be needs (restrooms, restaurants etc.). clearly identified.
• Orientation should be provided at transportation hubs, exits from public Maps and Map Features parking lots/garages, and at egress points Wayfinding maps were designed to into the city from neighborhoods and open address and incorporate the best practices space corridors. summarized the previous section of this report.
Pedestrian Signage and Wayfinding
Typography 1.9 ENVIRONMENTALPedestrian Signage and Wayfinding AUDIT Fonts 1.9 ENVIRONMENTAL AUDIT Pedestrian Signage and Wayfinding The recommended typeface family is F1Fonts - The Sans Small Caps Typography 1.9 ENVIRONMENTAL AUDIT TypographyAfter extensive research a family of typefac- contemporary but also has an industrialF1 – The Sans Small Caps Fonts es was chosen. The faces have a contempo- Afterrary look extensive but also research feel industrial a family relatingof typefac- to feel, which relates well to Rochester’sF1 – The Sans Small Caps ABCDEFGHIJKLMNOPQRSTUVWXYZ Typography esRochester's was chosen. heritage. The faces The x-heighthave a contempo- is larger rarythan looktypical but fonts also increasingfeel industrial legibility relating from to heritage. The height of the font is larger ABCDEFGHIJKLMNOPQRSTUVWXYZ Rochester'sAfterdistances. extensive heritage. research The a x-heightfamily of is typefac- larger F1 – The Sans Small Caps abcdefghijklmnopqrstuvwxyz thanes was typical chosen. fonts The increasing faces have legibility a contempo- from than a standard typeface, which is ideal for distances.rary look but also feel industrial relating to abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ Rochester's heritage. The x-height is larger 1234567890 &!?,.” than typical fonts increasing legibility from legibility from a distance, as stated in the 1234567890abcdefghijklmnopqrstuvwxyz &!?,.” distances. best practices section. 1234567890 &!?,.” F2 – The Mix Semibold F2ABCDEFGHIJKLMNOPQRSTUVWXYZ - The Mix Semibold F2 – The Mix Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ F2 – The Mix Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890abcdefghijklmnopqrstuvwxyz &!?,.” 1234567890abcdefghijklmnopqrstuvwxyz &!?,.” 1234567890 &!?,.” F3 – The Mix Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ F3 – The Mix Bold F3ABCDEFGHIJKLMNOPQRSTUVWXYZ - The Mix Bold F3 – The Mix Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ THIS DRAWING REPRESENTS DESIGN INTENT ONLY. abcdefghijklmnopqrstuvwxyz FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL 1234567890 &!?,.” CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATORClient/Project WILL BE RESPONSIBLE TO VERIFYProject ALL No. 1234567890abcdefghijklmnopqrstuvwxyz &!?,.” CONDITIONSThe City of RochesterIN FIELD PRIOR TO SHOP DRAWINGS11222001 Pedestrian Signage & Wayfinding Program THISClient/Project DRAWING REPRESENTS DESIGN INTENT ProjectONLY. No. FABRICATORTheDate City of RochesterWILLRevisions BE RESPONSIBLE TO VERIFY11222001Scale ALL 1234567890 &!?,.” CONDITIONS03.20.12Pedestrian Signage IN FIELD & WayfindingPRIOR TO SHOP Program DRAWINGSAs noted
DateClient/Project Revisions ProjectScale No. 03.20.12The© 2012 City Cloud of GehshanRochester Associates As11222001 noted Pedestrian Signage & Wayfinding Program
©Date 2012 Cloud GehshanRevisions Associates Scale 03.20.12 As noted
© 2012 Cloud Gehshan Associates
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 43 recommendations con’t
Sign Types The system should include a hierarchy of signs which serve different purposes and facilitate effortless pedestrian navigation. Five sign types are recommended as part of the pedestrian sign system. The five sign types are described below.
Preferred Schematic Design Based on community and Project Advisory Committee feedback, the sign system illustrated was identified as the preferred concept. The concept is derived from the existing black gateway signs implemented in the vehicular sign system. The design is contemporary with an asymmetric form, but it references classic colors and materials which will maintain a level of sophistication that will be long lasting. Pedestrian Signage and Wayfinding
Refer to the Center City Pedestrian Circulation 1.11 SCHEMATIC DESIGN City of Rochester and Wayfinding Study: Schematic Design St. Paul Street
JosephAve Bausch Street City of Rochester La Avenida Major & Minor Kiosk Package 1 (appendixet d) toS review all design St. Paul North Marketview t. Paul Street HIGH FALLS Central Ave Heights High Falls TERRACE PARK St North Delevan St
HIGH FALLS concepts presented to the PAC. Refer to St. Paul St Bittner St SCHILLER University Ave Mill St OVERLOOK East Main PARK Plymouth Ave Platt St 1 Street St. Pa State St LK St. Joseph’s Verona St A 21 23 W Grove P SquareFranklinSt Main Street E Chestnut St HIGH FALLS 2 T St. Paul U Place TERRACE PARK N appendix c for the Final Approved Schematic I Quarter Richmond St High Falls Oak St M Andrews St - P Clinton Ave P 6 Pleasant St 24 5 20 Neighborhood State St CARROLL 30 3 PLAZA 17 32 Mortimer St of the Arts 5 22 P 4 P East Ave Division St Charlotte St HIGH FALLS Main Street Gibbs St 18 29 31 Design Package. Four Corners Mill St OVERLOOK P 19 Scio St Plymouth Ave 33 Plymouth Ave 1 South Ave 28 East End Platt St District Lawn St Winthrop34 St Washington St K P 9 25 Midtown State St L 8 AQUEDUCT 27 East Ave A 26 P Broad St 7 PARK P Alexander St on W Cascade Main Street CORNERSTONE Broad St a St P 10 Chestnut St E PARK 2 T S Susan B. Anthony/ Court St U 11 Exchange Blvd P MANHATTAN N West Main Broad St WAR 35 36 I Q 12 SQUARE PARK MEMORIAL Court St Andrews St WASHINGTON M PLAZA - P Main Street Canal District SQUARE PARK East & P 13 Manhattan 5 6 14 Court St 39 Alexande Spring St Major Kiosk State St 38 CARROLL CIVIC CENTER Woodbury Blvd37 P Square STREB GREEN ROOF 3 PLAZA PARK PLAZA 15 Washington Alexander Park 5 Clinton Ave NE Square Park Avenue 4 NW Major kiosks should beFour Corners located at major Main Street SE Corn Monroe Plymouth Ave P SW Hill 16 South Wedge Avenue District Washington St P 9
You are here. Intermodal 8 The direction you are facing AQU is at the top of the map. RGRTA Transit Center pedestrian intersections or at significant 7 P P Public Parking Main Street Genesee Riverway Trail Cascade 10 Heritage Trail nthony/ You are here. Intermodal Genesee Riverway Trail The direction you are facing decision points. Theseis at the top of the map. kiosksRGRTA Transit Center Heritage Trail should have a NorthWestSouthWest NorthEast SouthEast P Public Parking
1 Center at High Falls 12 Blue Cross Arena 19 Downtown Information Ctr 35 Central Library North West Quadrant North East Quadrant 4 City Hall 15 City Public Safety Bldg 23 Harrow East Thtr and Ballroom P 27 Clinton Square Garage 1 19 9 First Federal Plaza 13 Civic Center Garage 22 MCC Camon City Campus P 36 Court Street Garage High Falls Downtown Information Ctr map of Center City4 City Hall and a23 location identifier 3 Frontier Field P 16 Corn Hill Landing 20 Mortimer Street Garage 37 GeVa Thtr Harrow East Thtr and Ballroom 6 11 3 Frontier Field 22 P Genesee Crossroads Garage Hall of Justice/ Courts P 18 Parking Garage 30 Kodak Hall at Eastman Thtr MCC Camon City Campus 2 10 P 6 Genesee Crossroads Garage 20 P High Falls Garage Monroe County O ce Bldg 17 SUNY Brockport Metro Campus 34 Little Thtr Mortimer Street Garage 7 Hochstein School of Music 14 Riverside Festival Site P 2 High Falls Garage 21 SUNY Educational Opp Ctr 28 Midtown P 18 Parking Garage 7 P 8 Sister Cities Garage Hochstein Sch/Hall 17 SUNY Brockport Metro Campus P 24 YMCA Metro Ctr P 31 NYS Appellate Court Library 5 U.S. Federal Building on the map so thatP 8 Sister Citiesvisitors Garage can easily locate 25 Riverside Convention Ctr 21 SUNY Educational Opp Ctr 5 U.S. Federal Building 33 RoCo Art Ctr P 24 YMCA Metro Ctr 9 Reynolds Arcade (Tra c Crt) 32 Scio Street Garage
P 39 The Strong 26 South Avenue Garage and orient themselves. The map should P 29 Visit Rochester 38 Washington Square Garage SouthWest Quadrant
12 Blue Cross Arena indicate the location15 City Public Safety Bldgof all destinations on a 13 Civic Center Garage P 16 Corn Hill Landing 11 Hall of Justice/ Courts 10 Monroe County O ce Bldg map of Center City14 Riverside Festival and Site include a complete It happened here! Learn more about Rochester Call 311 for info or visit: www.cityofrochester.gov or www.visitrochester.com Learn more about Rochester listing of all destinations.For more info go to www.cityofrochester.gov or www.visitrochester.com
When possible or where space permits, the major kiosk should also provide additional information about each destination, whether it is a website, phone number, hours of operation, or current technology (Quick Response Code or Radio Frequency Identification) to allow mobile device access THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL to additional information. This will provide CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS
Client/Project Project No. visitors the opportunity to seek out additional The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program Major Kiosk destinations during theirMinor Kiosk visit. major kiosk Date Revisions Scale 05.11.12 As noted
© 2012 Cloud Gehshan Associates
44 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY recommendations con’t
Minor Kiosk Directional Sign Midblock Map Interpretive/Trailblazer Minor kiosks should be located at origination Strategically located and oriented for use by Midblock maps would be used only as needed This is a flexible sign type that should be points and minor intersections. Origination pedestrians, directional signs should guide at strategic locations where it is necessary incorporated at areas of historic and cultural points include the perimeter of the Center wayfinding along a route. Signs should to reinforce the user location along a route. importance. This sign would be offixed to City boundary, parking garages and major include the district name, adjacent quadrant The map would indicate user location within existing structures, mainly utility or light bus stops. These kiosks should include a names (with arrow) and a listing of up to 6 the Center City boundary and include a poles, along the pedestrian route. This sign map and listing of all the destinations located destinations located within one quarter mile walking radius ring to indicate user proximity can be fabricated in two sizes to accommodate within a five minute walking distance. The radius (5 minute walking distance) of the to major wayfinding elements such as the the space available on an existing structure. destination listing should indicate which location of the sign. To further reinforce the Genesee River, Main Street, and the color quadrant and district the destination is located wayfinding strategy, destinations should be coded quadrants. The sign could include a quick response (QR) in to reinforce the wayfinding strategy. listed in association with the quadrant color code or similar technology which will allow it is located in. visitors to learn more online through a mobile device.
See final schematic design package in appendix c for illustrations of the preferred pedestrian sign system opposite. Pedestrian Signage and Wayfinding
Pedestrian Signage and Wayfinding 1.13 SCHEMATIC DESIGN Pedestrian Signage and Wayfinding 1.11 SCHEMATIC DESIGN City of Rochester 1.12 SCHEMATIC DESIGN Pedestrian Signage and Wayfinding Directional Sign Pole Mounted St. Paul Street
JosephAve Bausch Street City of Rochester 1.14 SCHEMATIC DESIGN La Avenida Major & Minor Kiosk St. Paul North et S Marketview t. Paul Street HIGH FALLS Central Ave Heights High Falls TERRACE PARK St North Mid-Block Map Pole Mounted Delevan St HIGH FALLS St. Paul St Bittner St SCHILLER University Ave Mill St OVERLOOK East Main PARK Plymouth Ave Platt St 1 Street St. Pa State St LK St. Joseph’s Verona St 21 Interpretive/ Trailblazer A 23 W Grove P SquareFranklinSt Main Street E Chestnut St HIGH FALLS 2 T St. Paul U Place TERRACE PARK N I Quarter Richmond St Andrews St High Falls Oak St M P - P Clinton Ave h’s 6 Pleasant St 24 5 p 20 Neighborhood e S State St q CARROLL 30 NorthEast s 3 PLAZA 17 32 of the Arts NorthWest u Mortimer St o 5 22 P 4 P East Ave J a Division St Charlotte St HIGH FALLS Main Street Gibbs St 18 29 31 Four Corners Mill St OVERLOOK . r P 19 Scio St Plymouth Ave 33 Plymouth Ave 1 t e South Ave 28 East End Platt St District Lawn St Winthrop34 St Washington St K S P 9 25 Midtown State St City of Rochester City of Rochester L 8 AQUEDUCT 27 East Ave A 26 P Broad St 7 PARK P Alexander St on W Cascade Main Street CORNERSTONE Broad St a St P 10 Chestnut St E PARK 2 S Government T Susan B. Anthony/ U Court St St.S Paul Street St.S Paul Street Exchange Blvd t JJosephAve 11 P MANHATTAN N t JJosephAve . West Main Broad St WAR 35 36 I Q . P 12 SQUARE PARK P a MEMORIAL Court St Andrews St a u PLAZA WASHINGTON M u l Main Street Canal District - P l 13 SQUARE PARK East & 6 S S P Manhattan 5 t tr 14 Court St 39 r SW ee NW Alexande State St NW ee NE Spring St Grove Place CIVIC CENTER P 38 CARROLL District NW NE SW NW Woodbury Blvd37 Square STREB GREEN ROOF 3 PLAZA La Avenida PARK PLAZA La Avenida Washington Alexander 15 Park 5 St. Paul North St. Paul North Clinton Ave NE Square Park Avenue 4 MarketviewMarkek tvieww MarketviewMarkek tvieww NW
Four Corners HIGH FALLS Central Ave HIGH FALLS Central Ave HeightHeightss
HeightHeightss St North Main Street SE St North TERRACE PARK Corn Monroe Plymouth Ave P TERRACE PARK 16 High FallsFalllls High FallsFalllls SW Hill South Wedge Avenue District Delevan St Delevan St Washington St P 9
You are here. Intermodal 8 The direction you are facing AQU HIGH FALLS is at the top of the map. RGRTA Transit Center HIGH FALLS t St. Paul St Bittner St t St. Paul St P Parking Garage S Bittner St S SCHILLER University Ave OVERLOOK Public Parking 7 High Falls SCHILLER University Ave P OVERLOOK tt Mill St Main Street tt Mill St a PARK Genesee Riverway Trail Cascade la PARK l 1 10 PlattP St 1 PlattP St Heritage Trail St. Joseph’s StateS St K St. Joseph’s StateS St K t L 21 t L 21 23 nthony/ A 23 tht Ave A thth Ave Grove h Grove You are here. Intermodal Genesee Riverway Trail A W FranklinSt A W FranklinSt P Square P Square Chestnut St The direction you are facing v E v E Chestnut St e 2 St. Paul is at the top of the map. RGRTA Transit Center Heritage Trail e 2 St. Paul T Place T Place NorthWestSouthWest NorthEast SouthEast P Public Parking U U N Downtown Info Ctr Frontier Field N I Quarter I Quarter Richmond 1 12 19 35 Central Library Richmond ch Center at High Falls Blue Cross Arena Downtown Information Ctr North West Quadrant North East Quadrant Andrews St ch M Andrews St P mo M P mo - P Clinton Ave nd 4 15 23 27 - P Clinton Ave nd 6 Pleasant St 24 City Hall City Public Safety Bldg Harrow East Thtr and Ballroom P Clinton Square Garage 6 Pleasant St 24 5 5 20 20 9 13 1 High Falls 19 Downtown Information Ctr First Federal Plaza Civic Center Garage 22 MCC Camon City Campus P 36 Court Street Garage State St 30 State St CARROLL 30 23 CARROLL 3 Frontier Field P 16 Corn Hill Landing 37 4 City Hall Harrow East Thtr and Ballroom 3 32 20 Mortimer Street Garage GeVa Thtr 3 PLAZA 17 32 PLAZA 17 P 6 Genesee Crossroads Garage 11 Hall of Justice/ Courts 3 Frontier Field 22 MCC Camon City Campus Mortimer St Mortimer St 22 P 18 Parking Garage 30 Kodak Hall at Eastman Thtr 5 22 P 5 P 2 10 P 6 Genesee Crossroads Garage 20 4 P East Ave P High Falls Garage Monroe County O ce Bldg 17 SUNY Brockport Metro Campus 34 Little Thtr Mortimer Street Garage 4 P East Ave Division St Gibbs St 7 P 2 High Falls Garage Division St Gibbs St 18 Main Street Hochstein School of Music 14 Riverside Festival Site 28 P 18 Parking Garage City Hall 18 Main Street 29 31 Midtown Mortimer St. Garage 31 21 SUNY Educational Opp Ctr 29 Four Corners 7 Four Corners P 8 Hochstein Sch/Hall Sister Cities Garage 31 17 SUNY Brockport Metro Campus P 19 Scio St P 24 YMCA Metro Ctr P NYS Appellate Court Library P 19 Scio St Plym 5 U.S. Federal Building P 8 Sister Cities Garage Plymouth Ave 33 28 33 25 Riverside Convention Ctr 21 SUNY Educational Opp Ctr 28 South Ave Easasas South Ave Easasas District Winthrop St 5 U.S. Federal Building District Winthrop St Lawn St 34 33 RoCo Art Ctr P 24 Lawn St 34 outh Ave YMCA Metro Ctr Washington St 9 25 Midtown 9 Reynolds Arcade (Tra c Crt) Washington St P 9 25 Midtown P 32 Scio Street Garage 8 8 AQUEDUCT 27 P 39 The Strong AQUEDUCT 26 27 26 P PARK P P 7 PARK P 26 South Avenue Garage MCC Damon Ctr Genesee Crossroads 7 CORNERSTONE CascadeCCaascaasc Main Street CORNERSTONE Broad St CascadeCCaascaasc Main Street Broad St 10 Chestnut St P 29 Visit Rochester 10 PARK Chestnut St PARK 38 Washington Square Garage ny/y/y/ SouthWest Quadrant ny/y/y/ Court St Court St Exchange Blvd Exchange Blvd P P 11 35 MANHATTAN 12 Blue Cross Arena Garage 11 35 36 MANHATTAN Broad St WAR 36 Broad St WAR 12 12 SQUARE PARK SQUARE PARK 15 City Public Safety Bldg MEMORIAL Court St MEMORIAL Court St WASHINGTON PLAZA WASHINGTON 13 Civic Center Garage Canal District PLAZA Canal District 13 SQUARE PARK P 13 SQUARE PARK Manhattann P 16 Corn Hill Landing YMCA Metro Ctr P Manhattann 39 14 Court St 39 14 Court St 11 Hall of Justice/ Courts Spring St P 38 Spring St CIVIC CENTER P 38 CIVIC CENTER 37 Square 10 Monroe County O ce Bldg Woodbury Blvd37 Square GREEN ROOF Woodbury Blvd STREB GREEN ROOF STREB 14 Riverside Festival Site PLAZA PARK PLAZA PARK Sister Cities Garage 15 Washington AlexandeAlexander 15 Washington AlexanderAlexander It happened here! Learn more about Rochester Square PaParkrk Square PaParkrk Call 311 for info or visit: www.cityofrochester.gov or www.visitrochester.com Learn more about Rochester MonroeMono roe For more info go to www.cityofrochester.gov or www.visitrochester.com Corn MonrMono roe Corn NorthWest Quadrant NorthEast Quadrant Hill16 South Wedge AvAvenueenue Hill16 South Wedge AvAvenueenue SWSW SESE NWNW NENE SouthEast Quadrant South West Quadrant Call 311 for info Call 311 for info RTS Transit Center RTS Transit Center Intermodal Station Intermodal Station
THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS THIS DRAWING REPRESENTS DESIGN INTENT ONLY. THIS DRAWING REPRESENTS DESIGN INTENT ONLY. Client/Project Project No. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL The City of Rochester 11CR222001 CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL THIS DRAWING REPRESENTS DESIGN INTENT ONLY. Pedestrian Signage & Wayfinding Program CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS Client/Project Project No. Interpretive/Trailblazer FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL Date Revisions Scale CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS 11CR222001 Client/Project Project No. 05.11.12 As noted The City of Rochester scale: half size Pedestrian Signage & Wayfinding Program Major Kiosk Minor Kiosk The City of Rochester 11CR222001 Client/Project Project No. Pedestrian Signage & Wayfinding Program © 2012 Cloud Gehshan Associates Date Revisions Scale The City of Rochester 11CR222001 minor kiosk directional sign midblock map interpretive/trailblazer Pedestrian Signage & Wayfinding Program 05.11.12 As noted Date Revisions Scale Mid-block Map Directional 05.11.12 As noted Date Revisions Scale © 2012 Cloud Gehshan Associates 05.11.12 As noted
© 2012 Cloud Gehshan Associates © 2012 Cloud Gehshan Associates
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 45 recommendations con’t
Rochester Center City RECOMMENDATIONS Circulation & Pedestrian Way nding Study SIGNAGE CRITERIA MAP City of Rochester, New York MAY 2012
St. Paul Street MAJOR ARTERIAL • THE INNER LOOP IS AN EXPRESSWAY
Bausch Street WITH HIGH SPEEDS AND MULTIPLE Clinton Ave LANES IN EACH DIRECTION.
Joseph Ave • HIGH VEHICULAR TRAVEL SPEEDS.
• SERVES AS A MAJOR PEDESTRIAN Central Ave BARRIER BETWEEN NEIGHBORING State Street AREAS. SIGNAGE SHOULD ORIENT Delevan St AND WELCOME. Plymouth Avenue North St MAJOR CORRIDOR Mill Street Bittner St University Avenue INNER • STRONG EAST-WEST OR LOOP NORTH-SOUTH CONNECTION. Verona St Main Street
P Chestnut St Street • LOW VEHICULAR TRAVEL SPEEDS. St. Paul Street
Richmond St Franklin St Franklin Andrews Street Pleasant Street Oak Street P P • SIGNAGE SHOULD HAVE A STRONG Platt Street RHYTHM AND REPETITION. P P P Gibbs MINOR CORRIDOR State Street Charlotte St %&p( East Avenue • HIGHLY TRAVELED STREETS. Scio Street P Main Street Clinton Ave
Allen St Winthrop St • LOW VEHICULAR TRAVEL SPEEDS. Lawn St Washington Plymouth P East Avenue • SIGNAGE PLACEMENT IS CRITICAL Broad Street P P Canal Street Broad St DUE TO DISORIENTATION THAT OCCURS AT NON-PERPENDICULAR Ave
Litchfield St South Ave INTERSECTIONS. Street Chestnut St Broad Street Exchange Blvd P Alexander Street Street MAJOR NODES P Court • CRITICAL DECISION POINTS FOR Main Street VISITORS ENTERING CENTER CITY Spring St P Woodbury Blvd FROM PARKING GARAGE OR REGIONAL PUBLIC TRANSIT.
• LOCATION OF MAJOR KIOSK TO ORIENT TRAVELERS. %&p( MINOR NODES • DECISION POINT AND ORIENTATION POINT FOR PEDESTRIAN ENTERING South Ave CENTER CITY FROM ADJACENT
Clinton Ave NEIGHBORHOODS OR FOR VISITORS ARRIVING ON LOCAL PUBLIC TRANSPORTATION (BUS).
• LOCATION OF MINOR KIOSKS
Feet 0 250 500 1,000 F Map designed by Bergmann Associates, PC
46 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY recommendations con’t
Rochester Center City RECOMMENDATIONS Circulation & Pedestrian Way nding Study SIGNAGE LOCATION MAP City of Rochester, New York MAY 2012
St. Paul Street MAJOR KIOSK (21) LOCATION: • MAJOR NODES Bausch Street Clinton Ave • NEAR PARKING GARAGES Joseph Ave • ADJACENT TO THE REGIONAL TRANSPORTATION STATION (TRAIN AND BUS) • TYPICALLY LOCATED AT SW AND NE Central Ave CORNERS, CAN VARY FOR SITE
State Street SPECIFIC CONDITIONS Delevan St • ORIENTED TO FACE PRIMARY Plymouth Avenue PEDESTRIAN TRAVEL, CAN BE North St ORIENTED IN ALTERNATE Bittner St Mill Street DIRECTIONS AS NEEDED AT MAJOR University Avenue INNER LOOP NODES
Verona St Main Street P Chestnut St CONTENT: Street St. Paul Street • CENTER CITY MAP Richmond St
Franklin St Franklin • LISTING OF ALL DESTINATIONS Andrews Street Pleasant Street Oak Street P P • SUPPLEMENTARY DESTINATION Platt Street INFORMATION (DESCRIPTION OF P SERVICES, HOURS, PHONE NUMBER, P P Gibbs State Street Charlotte St WEB ADDRESS, AND QR CODE) %&p( East Avenue Scio Street P Main Street Clinton Ave MINOR KIOSK (17) Allen St Winthrop St Lawn St LOCATION: Washington Plymouth P • MINOR NODES East Avenue Broad Street P P • AT OUTER INTERSECTIONS OF Canal Street Broad St CENTER CITY DISTRICT AT POINTS OF
Ave
Litchfield St ENTRY FOR VISITOR FROM South Ave Chestnut St NEIGHBORING AREAS Exchange Blvd Street Broad Street P • LOCATED AND ORIENTED TO Alexander Street Street ACCOMMODATE HIGHEST P Court Main Street PEDESTRIAN TRAFFIC CORNER AT EACH LOCATION Spring St Woodbury P Blvd DIRECTIONAL SIGN (54) LOCATION: CONTENT: • INTERSECTIONS • CAN BE DOUBLE SIDED • KEY DECISION POINTS • CENTER CITY MAP • TYPICALLY LOCATED AT SW AND NE • LISTING OF ALL DESTINATIONS CORNERS, CAN VARY FOR SITE • INTERPRETIVE PANEL OPPORTUNITY SPECIFIC CONDITION AT SELECT LOCATIONS %&p( • ORIENTED TO FACE PRIMARY PEDESTRIAN TRAVEL, CAN BE South Ave ORIENTED IN ALTERNATE MID-BLOCK MAP (12) DIRECTIONS AS NEEDED AT MAJOR LOCATION: Clinton Ave NODES • MID-BLOCK • BOTH SIDES OF THE STREET CONTENT: • ALONG LENGTHY OR NON-LINEAR • CAN BE DOUBLE SIDED ROUTES TO REASSURE TRAVELER • IDENTIFIES QUADRANT • IDENTIFIES DISTRICT CONTENT: Feet 0 250 500 1,000 F • NEIGHBORING DISTRICTS • DOUBLE SIDED SMALL Map designed by Bergmann Associates, PC • UP TO 7 DESTINATIONS WITHIN 1/4 QUADRANT/ AREA MAP MILE RADIUS AHEAD OF SIGN • LOCATION IDENTIFICATION
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 47 recommendationsrecommendations con’t con’t
Rochester Center City RECOMMENDATIONS Circulation & Pedestrian Way nding Study SAMPLE JOURNEY City of Rochester, New York MAY 2012
St. Paul Street SAMPLE JOURNEY Bausch Street ORIGIN: Clinton Ave SISTER CITIES PARKING GARAGE ON Joseph Ave FITZHUGH STREET
DESTINATION: THE STRONG ON Central Ave CHESTNUT STREET State Street Delevan St Plymouth Avenue North St
Mill Street Bittner St ROUTE University Avenue INNER LOOP • SOUTH ON FITZHUGH STREET • EAST ON MAIN STREET Verona St Main Street
Chestnut St • SOUTH ON CLINTON AVNUE FOUR CORNERS DISTRICT Street • EAST ON WOODBURY BOULEVARD St. Paul Street < Downtown Info Ctr
Richmond St • END AT CHESTNUT STREET
< Riversdie Convention Ctr St Franklin Andrews Street Pleasant Street Oak Street < Blue Cross Arena < Hall of Justice MIDTOWN Platt Street > Hochstein School /\ GeVa Theater /\ County O ce Bldg /\ The Strong /\ Central Library State Street /\ Southwest Quadrant Gibbs > Blue Cross Arena < Northeast Quadrant Charlotte St %&p( Main Street < Midtown SIGNAGE TYPES Clinton Ave East Avenue < Kodak Hall at < RTS TRANSIT CENTER Scio Street Eastman Theater < INTERMODAL STATION DIRECTIONAL SIGN Allen St > SouthwestWinthrop St Quadrant Lawn St Washington Plymouth MAJOR KIOSK East Avenue Broad Street WASHINGTON SQUARE MAJOR KIOSK Canal Street Broad St /\ GeVa Thtr DIRECTIONAL SIGN Ave
Litchfield St < The Strong South Ave > Blue Cross Arena Street Chestnut St MINOR KIOSK Exchange Blvd Broad Street > Southwest Quadrant Alexander Street Street MID-BLOCK MAP
Court WASHINGTON SQUARE Main Street DIRECTIONAL SIGN Spring St > GeVa Thtr Woodbury Blvd > Central Library DIRECTIONAL SIGN < The Strong
> Southwest Quadrant
> RTS TRANSIT CENTER > INTERMODAL STATION
%&p(
South Ave
Clinton Ave
Feet 0 250 500 1,000 F Map designed by Bergmann Associates, PC
48 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDYPedestrian Signage and Wayfinding 1.6 ENVIRONMENTAL AUDIT Information Architecture Organizing Features
NorthWest SouthWest NorthEast SouthEast Quadrants – colors as noted High Falls Canal District St. Paul Quarter Washington Square Districts – no color Cascade District St. Joseph's Park Manhattan Square Four Corners District Grove Place East End Midtown NE Midtown SE
Headers have city color
NORTHWEST SOUTHWEST NORTHEAST SOUTHEAST Quadrant name can Four Corners District Canal District East End Washington Square appear above or below district name
^ Listing 1 ^ Listing 1 ^ Listing 1 ^ Listing 1 Only destinations within < Listing 2 < Listing 2 < Listing 2 < Listing 2 quadrants are listed on > Listing 3 > Listing 3 > Listing 3 > Listing 3 quadrant color: ^ Listing 4 ^ Listing 4 ^ Listing 4 ^ Listing 4 Destinations outside of ^ Listing 5 ^ Listing 5 ^ Listing 5 ^ Listing 5 quadrants are not listed. < Listing 6 < Listing 6 < Listing 6 < Listing 6 > Southwest Quadrant > Northeast Quadrant > Southeast Quadrant > Northwest Quadrant Direct to adjacent quadrants/ districts using their colors as < Southeast Quadrant < Northwest Quadrant < Southwest Quadrant < Northeast Quadrant wayfinding handle ^ Transportation Listing 1 ^ Transportation Listing 1 ^ Transportation Listing 1 ^ Transportation Listing 1 Transportation zone in city < Transportation Listing 2 < Transportation Listing 2 < Transportation Listing 2 < Transportation Listing 2 color
THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS
Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program
Date Revisions Scale 03.20.12 As noted
© 2012 Cloud Gehshan Associates recommendations con’t
Sign Location Criteria and Sign Placement The intent of the signage system is to provide a consistent and reassuring message along a route that leads a visitor to their final destination. Sign location is critical in supporting the usability and effectiveness of a wayfinding system.
The existing pedestrian corridors were evaluated and classified according to the traffic speeds, connectivity, and alignment. The nodes, or intersections, of the corridors were also evaluated and classified according major kiosk - Main st and south ave to the location and how it relates to pedestrian decision making and orientation. This classification system was used to develop the sign location criteria. Refer to map on page 46.
Sign locations were determined using the sign location criteria that was established during the corridor evaluation. This evaluation led to the development of the criteria used to identify sign locations for each sign type. Refer to the sign location map on page 49.
Sample Journey The sample journey was prepared to aide in studying the locations and effectiveness of the sign system and messages. The sample journey travels from the Sister Cities parking garage to The Strong, a highly visited directional sign - main st and clinton ave destination. The journey travels through three quadrants and several districts. This study provides an understanding of how one would experience the wayfinding system.
The sample journey is shown on page 50 and the associated views at street level are illustrated on page 48.
minor kiosk - broad st and clinton ave
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 49 recommendations con’t
I mplementation public improvements from a wide variety Materials and Maintenance of programs. Virtually all the major funding The materials recommended for the proposed programs through both Federal Highway signage system respond to the City’s need for Administration (FHWA) and Housing and signs that are durable and have affordable Urban Development (HUD) can be used for fabrication and replacement costs. The major pedestrian-related projects. Local officials kiosk should also utilize removable panels for may also be able to acquire funding assistance destination and event marketing. by working with their federal representatives to acquire special funding appropriations The proposed signs utilize standard durable through appropriations bills, transportation materials such as aluminum panels, steel and other related legislative actions, and poles, resin graphic panels, and vinyl stickers. other special appropriations. The signs are detailed in appendix c. Community Development Block Grant Costs Program (CDBG) Cost estimates have been prepared for each The CDBG program provides for the flexible sign type. Refer to appendix e for detailed utilization of both formula funds and program cost estimates. income for Public Facilities Improvements, which includes “design features and other Funding Sources treatments aimed at improving aesthetic The most likely means of implementing quality” and infrastructure improvements. some or all of the wayfinding improvements The City of Rochester would need to determine identified in this study is through the use of if the Center City would be eligible for the multiple funding sources. Most wayfinding use of these funds based upon conformance programs are developed using either a with national program objectives. Upon the combination of public funding from various determination of eligibility, CDBG funding governmental levels or a combination of should be pursued as a primary source of public and private funding. An overview of implementation funding for Center City the potential funding sources for development Pedestrian Circulation and Wayfinding of the Center City Pedestrian Circulation and improvements. Wayfinding Study are listed below. Surface Transportation Program (STP) Federal Sources The Surface Transportation Program is a The federal government provides funding primary core Federal-aid program within for transportation projects through various SAFETEA_LU utilized for local highway funding programs contained within the and trail improvement projects. The STP transportation and housing legislation. provides flexible funding that may be used Transportation funding is provided via for a variety of projects through numerous SAFETEA-LU, or Safe Accountable Flexible sub-programs. STP funds would support the Efficient Transportation Equity Act. The development and installation of maps similar Community Development Block Grant to those planned for the several kiosks (CDBG) also provides a flexible mechanism located throughout the Center City. STP for entitlement communities to leverage funding is commonly utilized for pedestrian federal funding for public facilities. projects and should be investigated as a primary source of funding. Federal surface transportation and housing and community development law provide Transportation Enhancements Program tremendous flexibility for the funding of (TEP) funds are administered by the New York State Department of Transportation
50 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY recommendations con’t
(NYSDOT), with assistance in project the City’s LWRP may be eligible to received solicitation and selection being provided by EPF funding. the Genesee Transportation Council (GTC). TEP funds would support the development Local Sources of maps and other wayfinding signage Limited federal and state funding opportunities associated with the Center City Pedestrian for wayfinding development have led many Circulation and Wayfinding Study, and should communities to allocate more local funding be investigated as a secondary source of for these types of projects. The most common funding for the project. sources of funds at the municipal level include allocations from specific departments (e.g., Congestion Mitigation and Air Quality public works or economic development) or Program (CMAQ) a line item in a community’s annual budget The CMAQ program provides funding for and /or Capital Improvement Program (CIP). surface transportation and other related Additionally, development impact fees projects that contribute to air quality levied by a municipality or funding obtained improvements and reduce congestion in through development incentive programs areas that are designated as non-attainment may also be allocated to capital wayfinding or in maintenance per the National Ambient improvements. Air Quality Standards. Selection of CMAQ projects is made at the State and local level but Private Funding is subject to broad Federal project eligibility There is the potential to partially or guidelines. Eligible project categories substantially fund wayfinding systems include bicycle and pedestrian projects, and utilizing private funds from donations by CMAQ funding should be investigated as a businesses, corporate sponsorships, and secondary source of funding for the Center various fundraising efforts, including the sale City Pedestrian Circulation and Wayfinding of advertising space on system amenities like Study. signage and information kiosks.
State Sources Funding Conclusions In 1996 NYS approved funding for It is likely that the Center City Pedestrian environmental protection and enhancement Circulation and Wayfinding System will projects through the creation of the need funding from multiple sources at Environmental Protection Fund (EPF). The the federal, state, local and private levels. EPF is a dedicated funding mechanism to The implementation of the system on a provide critical funding and grants to local phased basis, with the design of the phase governments and non-profit organizations tied directly to the funding source for to implement a variety of environmental construction, will be required to complete programs to protect public health and ensure the desired improvements. A small amount communities have access to clean water, of local or private funding can leverage state land, and air. and federal funding to make the wayfinding system a reality. The Local Waterfront Revitalization Program (LWRP) is funded through the EPF, Phasing and provides a flexible source of funding A practical phasing strategy is critical to the for projects within approved LWRP zones long term implementation of the pedestrian established within eligible municipalities. wayfinding system. It is unlikely that the Portions of the Center City Pedestrian entire pedestrian wayfinding system would Circulation and Wayfinding System within be funded and installed at one time. For
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 51 recommendations con’t
this reason, it is recommended that the The community has already demonstrated City focus funding on major pedestrian an interest in digital wayfinding. This was corridors first, such as Main Street, Clinton indicated through the June 2012 tactile Avenue and South Avenue. These corridors urbanism installation which was part of the were identified as key organizing elements TEDxRochester events. The event organized and the development of these corridors will community members to install simple low- strengthen the north-south and east-west cost, temporary wayfinding signs throughout travel corridors. the city. The signs identify a nearby destination, distance, travel time, and a It is also recommended that all streetscape Quick Response (QR) code that allows smart improvement and urban development phone users to access additional information projects include a budget for the pedestrian on RocWiki.org. RocWiki.org is a searchable wayfinding system. There are several major database which is continually updated with projects currently under development within information about Rochester. Center City that would contribute greatly to the early implementation of this system. It is recommended that the City consider the development of a digital wayfinding system Digital Wayfinding for use on mobile devices that builds upon the built system. This is particularly valuable Globally we are experiencing rapid for Center City because services are not advancements in the dissemination of included on the proposed signage system. information. Interactive mapping applications are being utilized by cities to aid individuals Through digital wayfinding application in navigation through personal mobile services, organizations, cultural or historic devices. These applications enable visitors resources and public transportation can be to orient themselves at any location within located and additional information can be an area and personalize the information they easily accessed. are viewing.
tACTILE URBANISM INSTALLATION, TEDXROCHESTER 2012
52 2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY recommendations con’t
Simple free applications such as Google theme parks and other tourist attractions. Maps, allow individuals to search services and The Buffalo Zoo, Central Park, SeaWorld, routing. Through the use of Google Places, and other similar attractions have successful business owners can add their business to the interactive maps available (usually at no map with a link to their website, at no cost. cost) to visitors. An example of an enhanced This application relies on the community to interactive map is the application ‘It Happened populate the maps and manage the relevance Here’ which highlights nearby historic events of the information through user reviews. for a user based on their current location in a city. Alternatively, a more sophisticated application could be developed specifically for Center City, Digital wayfinding is an extraordinary relying less on community participation to opportunity to create a truly dynamic populate and maintain. Existing applications wayfinding system within the city and an such as UpNext or CityMaps combine mapping opportunity for Rochester to be on the and service information in an application that forefront of technological advancements, has an interactive user interface. which is fitting for this historically innovative city. A final option would be to create an interactive map, branded the same as the proposed The information presented above is a very pedestrian wayfinding system. This would preliminary review of the current trends reinforce the wayfinding system, providing in digital wayfinding. When the City of a fluid experience from a user’s pre-visit Rochester is prepared to engage in the online, arrival, and throughout their journey development of a digital wayfinding system within the Center City. Interactive maps have it will be important to evaluate the current been developed for various locations, such trends and technologies available. a large urban parks, zoos, historic districts,
city map application Buffalo Zoo Application mobile device screen shot mobile device screen shot
2012 CENTER CITY PEDESTRIAN CIRCULATION AND WAYFINDING STUDY 53