Center City Pedestrian Circulation and Wayfinding Study Appendices

appendix a referenced resources

Rochester Pedestrian Wayfinding Study Referenced Resources

Existing Location Maps: 1. Pedestrian Routes a. Genesee Riverway Trail – Trail Location Map (PDF) & Design Manual b. Heritage Trail – Trail Location Map (PPT) & Use W Main St. dwgs - Berg. Project c. Skyway – Location map (PDF) d. Bicycle Route – Location and Prioritization map (PDF) e. Erie Canalway – Trail Location Map (PDF)

2. Sign System: a. Vehicular Signs (CPA/Corbin) - Sign Locations (GIS) & Design Standards

3. Existing/Planned Wayfinding Elements a. Destinations - ‘Welcome to Downtown Rochester’ Map-PDF [attractions differ from GRT map] b. Historic Districts – Preservation District Maps (PDF) c. Downtown Parking - map of surface, underground and above ground garages d. Downtown Nightlife/Restaurants – Map (PDF) e. Development Sites – Location Map (PDF)

Location Maps: 1. RGRTA 2. Downtown Circulation Study 3. Midtown Streets Re-Alignment 4. Circulator Study 5. Bicycle Master Plan – Amenities 6. Aqueduct/Historical Canal District

Existing Sign Standard Manuals Genesee Riverway Trail Signage Center City Signage System

Reports 2008 Vision Plan – RRCDC Center City Master Plan 2003 Rochester Comprehensive Plan 2010 appendix b existing condition maps Rochester Center City EXISTING CONDITIONS Circulation & Pedestrian Wayfinding Study SIGN SYSTEM (! (! City of Rochester, New York APRIL 2011

St. Paul Street

Bausch(! Street

Clinton Ave (! Joseph Ave

(! (! (! (! Central Ave (! State Street (! Delevan St (! Plymouth Avenue (!(! (! North St ! (!(!(! (! ((!(!(! (!(! (! (! (! (!(! ! (!(! (! (! Bittner St Mill Street(!(! (! (! (!( (! University Avenue INNER (! (! LOOP (! (! (! (! (! (!(!(! (!(! (! (! (! (! Main Street Verona St (! (! (! (! (! (! Chestnut St (! (! (! (! Street (! (! (! (! ! (! (! (! (! ((! South Ave ! ( (!Richmond St (! (! St Franklin (!

(!Andrews Street Pleasant Street Oak Street (! (! (! (! (! (! (! (! Platt Street (! (! (! (! (! (!(! (! (!(! (! (! (! (! (! (! Gibbs (! (! (! Charlotte St %&p( (! (! State Street (!(! (! (!East(! (! Avenue Scio Street (!(! Clinton Ave (! Main Street (! (! (! (! (! (! (! (! Winthrop St Allen(! St (! (! (! ! (! (! (! (! (! (! (! (!( Lawn St (! Washington Plymouth (! (! (! (!(! (! (! (! (!(! (! (! (! (! East(! Avenue Broad Street (! (! (! Canal Street (!(! (!(! (! (!Broad St (! (! (! (! (!(! (! (!Ave (! (! Litchfield St (! (! (! (! (! (! (! (! (! (! South Ave (! (! Chestnut St (! (! (!(! Street(! (! Exchange Blvd (! (! (! Broad(!(! Street (! (! (! (! (! (! Alexander Street Street (! (! (!! (! (! (! ( (! (! (!(!Court (! Main Street (! (! (! (! (! (! Spring(! St (! Woodbury(! Blvd (! (! (! (! (! (! (! (! (! (! (! LEGEND (! (! CENTER CITY SIGNAGE SYSTYEM [55%] (! GENESEE RIVERWAY TRAIL [9%] (! %&p( ERIE CANALWAY HERITAGE TRAIL [1%] (! South Ave HIGH FALLS WALKING TOUR [8%] (! Clinton Ave CITY INFORMATIONAL SIGNS [13%] (! PARKING [4%] (!(! (!(! GATEWAY [3%] (! OTHER [7%] (! MAJORITY INTERPRETIVE OR HISTORIC Feet F 0 250 500 1,000 Map designed by Bergmann Associates, PC Rochester Center City EXISTING CONDITIONS Circulation & Pedestrian Wayfinding Study SIGN TYPE (! (! City of Rochester, New York APRIL 2011

St. Paul Street

Bausch(! Street

Clinton Ave (! Joseph Ave

(! (! (! (! Central Ave (! State Street (! Delevan St (! Plymouth Avenue (!(! (! North St ! (!(!(! (! ((!(!(! (!(! (! (! (! (!(! (! (! (! Bittner St Mill Street(! (!(! (! (! (!(! (! University Avenue INNER (! (! LOOP (! (! (! (! (! (!(!(! (!(! (! (! (! (! Main Street Verona St (! (! (! (! (! (! Chestnut St (! (! (! Street (! (! (! (! (! (! (! (! (! (!(! South Ave (! (!Richmond St (! (! St Franklin (!

(!Andrews Street Pleasant Street Oak Street (! (! (! (! (! (! (! (! Platt Street (! (! (! (! (! (!(! (! (!(! (! (! (! (! (! (! Gibbs (! (! (! Charlotte St %&p( (! (! State Street (!(! (! (!East(! (! Avenue Scio Street (!(! Clinton Ave (! Main Street (! (! (! (! (! (! (! (! Winthrop St Allen(! St (! (! (! ! (! (! (! (! (! (! (! (!( Lawn St (! Washington Plymouth (! (! (! (!(! (! (! (! (!(! (! (! (! (! East(! Avenue Broad Street (! (! (! Canal Street (!(! (!(! (! (!Broad St (! (! (! (! (!(! (! (!Ave (! (! Litchfield St (! (! (! (! (! (! (! (! (! (! South Ave (! (! Chestnut St (! (! (!(! Street(! (! Exchange Blvd (! (! (! Broad(!(! Street (! (! (! (! (! (! Alexander Street Street (! (! (!! (! (! (! ( (! (! (!(!Court (! Main Street (! (! (! (! (! (! Spring(! St (! Woodbury(! Blvd (! (! (! (! (! (! (! (! (! (! (! LEGEND (! (! DESTINATION IDENTIFIER [2%] (! DIRECTIONAL [52%] (! %&p( GATEWAY IDENTIFIER [4%] (! South Ave INTERPRETIVE/HISTORIC [16%] (! MAP [5%] (! Clinton Ave PARKING [17%] (!(! (!(! TRAIL MARKER [4%] (! (! Feet F 0 250 500 1,000 Map designed by Bergmann Associates, PC Rochester Center City EXISTING CONDITIONS Circulation & Pedestrian Wayfinding Study SIGN CONDITION !( !( City of Rochester, New York APRIL 2011

St. Paul Street

Bausch!( Street

Clinton Ave !( Joseph Ave

!( !( !( !( Central Ave !( State Street (! ! !( Delevan St Plymouth Avenue !(!( !( North St ! !(!(!( !( !(!(!(!(!(!(! !( !( !( !(!( (! (!(! !( !( Bittner St Mill Street!(!!(! !( !( !(! !( University Avenue INNER !( !( LOOP !( !( !( (! !( !(!(!( !!(!( !( (! !( !( Main Street Verona St !!( !( !( !( !( !( Chestnut St !( (! !( !( (! Street !( !( ! !( (! ! !( !( !( !( !!( South Ave (! !!(Richmond St !( !( St Franklin !(

!(Andrews Street Pleasant Street Oak Street !(! (! !( !( !( !( !( ! !( Platt Street !( !( (! !( !( ! !(!( !( !(!( !( !( !( !( !( !( Gibbs !(! !( !( Charlotte St %&p( !( !( State Street !(!( !( !(East!(! ( Avenue Scio Street !(!( Clinton Ave (! Main Street (! !( ! !( !( !( !( ! !( !( Winthrop St Allen!( St !( !( !( (! !( !( !(!( !( !( !( !(! Lawn St !( Washington Plymouth !( !( !(!(!( !( !( !(! !(!( !( !( !( !( East!( Avenue Broad Street !( !( !( Canal Street !(!( !(!( !( !(Broad St !( !( !(! !( !(!( ! !( !(Ave !( !( Litchfield St !( !( !( !(! !( !( !( !( !( !( South Ave (! !( Chestnut St ! !( !( !(!( Street!( !(! Exchange Blvd (! !( !( Broad!(!( Street !(! !( !( !( !( !( Alexander Street Street !( !( !(! !( !( !( !( !( !( !(!(Court !( Main Street !( !( !( !( !( !( Spring!( St !( Woodbury!( Blvd !( !( !( !( !( !( !( !( !( !(! !( LEGEND !( !( EXCELLENT [70%] !( GOOD [20%] !( %&p( POOR [10%] !( South Ave !( !( Clinton Ave

!(!( !(!( !( !( Feet F 0 250 500 1,000 Map designed by Bergmann Associates, PC Rochester Center City EXISTING CONDITIONS Circulation & Pedestrian Wayfinding Study INTENDED VIEWER (! (! City of Rochester, New York APRIL 2011

St. Paul Street

Bausch(! Street

Clinton Ave (! Joseph Ave

(! (! (! (! Central Ave (! State Street (! Delevan St (! Plymouth Avenue (!(! (! North St ! (!(!(! (! ((!(!(! (!(! (! (! (! (!(! ! (!(! (! (! Bittner St Mill Street(!(! (! (! (!( (! University Avenue INNER (! (! LOOP (! (! (! (! (! (!(!(! (!(! (! (! (! (! Main Street Verona St (! (! (! (! (! (! Chestnut St (! (! (! Street (! (! (! (! (! (! (! (! (! (!(! South Ave (! (!Richmond St (! (! St Franklin (!

(!(! (!(! (! (! Feet F 0 250 500 1,000 Map designed by Bergmann Associates, PC appendix c final schematic design package The City of Rochester Pedestrian sign system and wayfinding

Schematic Design I May 11, 2012 Pedestrian Signage and Wayfinding

1.2 ENVIRONMENTAL AUDIT The Quadrants Organizing Features

City of Rochester – Downtown

Clinton AveNE

Main Street SE

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 05.11.12 As noted

1.3 ENVIRONMENTAL AUDIT The Quadrants and Districts Organizing Features

The city has been organized into four quadrants with river and Main Street as the organizing structure. The river and Main St. Paul Street NorthWest JosephAve NorthEast Street should always be featured prominently Bausch Street as an organization feature. La Avenida St. Paul North Marketview The districts have been realigned so that HIGH FALLS Central Ave Heights High Falls TERRACE PARK St North none of them cross over Main Street or the Delevan St river with the exception of Midtown.

HIGH FALLS St. Paul St Bittner St SCHILLER University Ave Mill St OVERLOOK East Main PARK Midtown only in the SouthEast Quadrant and Plymouth Ave Platt St 1 Street State St LK St. Joseph’s Verona St A 21 23 extend St. Paul Quarter and St. Joseph Park W Grove P SquareFranklinSt Main Street E Chestnut St 2 T St. Paul districts to Main Street. U Place N I Quarter Richmond St O M Andrews St - P Clinton Ave P ak St 6 Pleasant St 24 5 20 Neighborhood State St CARROLL 30 3 PLAZA 17 32 Mortimer St of the Arts 5 22 P 4 P East Ave Division St Charlotte St Main Street Gibbs St Four Corners 18 29 31 P 19 Scio St Plymouth Ave 33 South Ave 28 East End District Winthrop St 9 Lawn St 34 Washington St P 25 Midtown 8 AQUEDUCT 27 East Ave Broad St 26 P 7 PARK P Alexander St Cascade Main Street CORNERSTONE Broad St 10 PARK Chestnut St

Susan B. Anthony/ Court St 11 Exchange Blvd P MANHATTAN West Main Broad St WAR 35 36 12 SQUARE PARK MEMORIAL Court St PLAZA WASHINGTON Main Street Canal District SQUARE PARK East & P 13 Manhattan 14 Court St 39 Alexander Spring St 38 CIVIC CENTER Woodbury Blvd37 P Square STREB GREEN ROOF PARK PLAZA

Clinton Ave NE 15 Washington Alexander Park SouthWest Park SouthEast NW Square Avenue

Main Street SE Monroe SW Corn Hill 16 South Wedge Avenue

Lodging You are here. The direction you are facing Intermodal Station is at the top of the map. RGRTA Transit Center

P Public Parking Trailhead Genesee Riverway Trail Heritage Trail

NorthWest SouthWest NorthEast SouthEast THIS DRAWING REPRESENTS DESIGN INTENT ONLY. High Falls Canal District St. Paul Quarter Washington Square FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS Cascade District Corn Hill St. Joseph's Park Manhattan Square Client/Project Project No. Four Corners District Grove Place East End The City of Rochester 11CR222001 Midtown Pedestrian Signage & Wayfinding Program

Date Revisions Scale 05.11.12 As noted

1.4 ENVIRONMENTAL AUDIT Information Architecture – Destinations Organizing Features

City – black & gold City of Rochester Quadrants – colors as noted NorthWest SouthWest NorthEast SouthEast Districts – color/no color High Falls Canal District St. Paul Quarter Washington Square Cascade District Corn Hill St. Joseph's Park Manhattan Square Four Corners District Grove Place East End Midtown SE

Destinations Center at High Falls Blue Cross Arena Downtown Information Center Central Library City Hall City Public Safety Building Harro East Thtr and Ballroom Clinton Square Garage Frontier Field Civic Center Garage MCC Damon City Campus Court Street Garage Genesee Crossroads Garage Corn Hill Landing Mortimer Street Garage GeVa Theater High Falls Garage Hall of Justice/ Courts Parking Garage Kodak Hall at Eastman Theater Hochstein School of Music Monroe County Office Building SUNY Brockport Metro Campus Little Theater Reynolds Arcade (Traffic Court) Riverside Festival Site SUNY Educational Opp Center Midtown Sister Cities Garage YMCA Metro Center NYS Appellate Court Library U.S. Federal Building Riverside Convention Center RoCo Art Center Scio Street Garage The Strong South Avenue Garage Visit Rochester Washington Square Garage

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 05.11.12 As noted

1.5 ENVIRONMENTAL AUDIT Destinations – Copy fitting Abbreviations

If an abbreviation is used for one destina- Destinations Center at High Falls Blue Cross Arena Downtown Information Center Central Library tion then it should be used consistently Copy that extends past the City Hall City Public Safety Building Harro East Thtr and Ballroom Clinton Square Garage throughout the system, such as Ctr for pink line will not fit on signs Frontier Field Civic Center Garage MCC Damon City Campus Court Street Garage Center. without being abbreviated. Genesee Crossroads Garage Corn Hill Landing Mortimer Street Garage GeVa Theater Other destinations should be shortened High Falls Garage Hall of Justice/ Courts Parking Garage Kodak Hall at Eastman Theater to understandable terms that the visitor Hochstein School of Music Monroe County Office Building SUNY Brockport Metro Campus Little Theater will understand. An example would be to Reynolds Arcade (Traffic Court) Riverside Festival Site SUNY Educational Opp Center Midtown change Rochester Rhinos Soccer Stadium to Soccer Stadium. Sister Cities Garage YMCA Metro Center NYS Appellate Court Library U.S. Federal Building Riverside Convention Center RoCo Art Center Scio Street Garage The Strong South Avenue Garage Visit Rochester Washington Square Garage

Abbreviations High Falls Blue Cross Arena Downtown Info Ctr Central Library City Hall City Public Safety Bldg Harro East Thtr and Ballroom Clinton Square Garage Frontier Field Civic Center Garage MCC/Damon Ctr Court Street Garage Genesee Crossroads Garage Corn Hill Landing Mortimer Street Garage GeVa Thtr High Falls Garage Hall of Justice/ Courts Parking Garage Eastman Schl/Thtr Hochstein School/Hall Monroe County Office Bldg SUNY Brockport Little Thtr Reynolds Arcade/Traffic Crt Riverside Festival Site SUNY Educational Opp Ctr Midtown Sister Cities Garage YMCA Metro Center NYS Appellate Court Library THIS DRAWING REPRESENTS DESIGN INTENT ONLY. U.S. Federal Bldg Riverside Convention Ctr FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL RoCo Art Ctr CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Scio Street Garage Client/Project Project No. Strong Museum The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program South Avenue Garage Date Revisions Scale Visit Rochester 05.11.12 As noted Washington Square Garage © 2012 Cloud Gehshan Associates Pedestrian Signage and Wayfinding

1.6 ENVIRONMENTAL AUDIT Information Architecture Organizing Features

NorthWest SouthWest NorthEast SouthEast Quadrants – colors as noted High Falls Canal District St. Paul Quarter Washington Square Districts – no color Cascade District Corn Hill St. Joseph's Park Manhattan Square Four Corners District Grove Place East End Midtown SE

Headers have city color

NORTHWEST SOUTHWEST NORTHEAST SOUTHEAST Quadrant name can Four Corners District Canal District East End Washington Square appear above or below district name

^ Listing 1 ^ Listing 1 ^ Listing 1 ^ Listing 1 Only destinations within < Listing 2 < Listing 2 < Listing 2 < Listing 2 quadrants are listed on > Listing 3 > Listing 3 > Listing 3 > Listing 3 quadrant color: ^ Listing 4 ^ Listing 4 ^ Listing 4 ^ Listing 4 Destinations outside of ^ Listing 5 ^ Listing 5 ^ Listing 5 ^ Listing 5 quadrants are not listed. < Listing 6 < Listing 6 < Listing 6 < Listing 6 > Southwest Quadrant > Northeast Quadrant > Southeast Quadrant > Northwest Quadrant Direct to adjacent quadrants/ < Southeast Quadrant < Northwest Quadrant < Southwest Quadrant < Northeast Quadrant districts using their colors as wayfinding handle ^ Transportation Listing 1 ^ Transportation Listing 1 ^ Transportation Listing 1 ^ Transportation Listing 1 Transportation zone in city < Transportation Listing 2 < Transportation Listing 2 < Transportation Listing 2 < Transportation Listing 2 color

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 05.11.12 As noted

1.7 ENVIRONMENTAL AUDIT Color as an Organizing Feature Organizing Features

The existing quadrant colors are dark with Vehicular Quadrant Colors the burgundy in particular reading like black. It is recommended that the quadrant colors be brightened to add character to the NE Clinton Ave system.

Main Street SE

Pedestrian Quadrant Sign/Map Colors

City Colors Neutrals

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 05.11.12 As noted

1.8 ENVIRONMENTAL AUDIT Maps Organizing Features

eet St. Paul Street JosephAve

Bausch Str St. Paul Street For the system to be successful the maps La Avenida JosephAve St. Paul North Marketview

HIGH FALLS Central Ave Heights North St North should be always be positioned in a head's High Falls TERRACE PARK Delevan St Bausch Street

HIGH FALLS up orientation, meaning that what's ahead St. Paul St Bittner St SCHILLER Mill St OVERLOOK University Ave East Main PARK Plymouth Ave Platt St 1 Street State St K L St.21 Joseph’s Ve A 23 rona St Grove Street P W FranklinSt of you is at the top of the map. Square Main E Chestnut St 2 T St. Paul U Place N I La Avenida Quarter Richmond St Oak St M Andrews St P Clinton Ave P - 6 Pleasant St 24 5 20 Neighborhood State St CARROLL 30 3 PLAZA 17 32 of the Arts Mortimer St 22 St. Paul North 5 P 4 P East Ave Division St Charlot 18 Main Street 29 Gibbs31 St Features for the Minor Kiosk include: Four Corners te St Marketview P 19 Scio St Plymouth Ave 33 South Ave 28 Winthrop EastSt End District Lawn St 34 Washington St P 9 25 Midtown HIGH FALLS Central Ave 8 • Map oriented as head's up AQUEDUCT 27 East Ave Heights

26 P

Broad S PARK P Alexander St 7 TERRACE PARK St North Main Street CORNERSTONE Broad St Cascade Chestnut St t 10 PARK Susan B. Anthony/ Court St High Falls • Key map showing major road network Exchange Blvd 11 P MANHATTAN West Main Broad St WAR 35 36 12 SQUARE PARK MEMORIAL Court St in Street PLAZA WASHINGTON Ma Canal District SQUARE PARK East & P 13 Manhattan Delevan St 14 Court St 39 Alexander show inner loop Spring St CIVIC CENTER P 38 Woodbury Blvd37 Square STREB GREEN ROOF PARK PLAZA 15 Washington Alexander Park Park Avenue • Study area and part of surrounding area Square HIGH FALLS Corn Monroe St. Paul St Bittner St SCHILLER 16 OVERLOOK University Ave East Main South Wedge Avenue Mill St • Genesee River and Main Street Hill PARK Plymouth Ave Platt St 1 Street • Quadrants State St LK St. Joseph’s Verona St A 21 23 • District Names W Grove P SquareFranklinSt Main Street E Chestnut St • Streets & Key Street Names Mid-City Map 2 T St. Paul U Place • Key features such as parks & landmarks As the Rochester study area is N I Quarter Richmond St rectangular a device was needed to Oak St M Andrews St • Visitor parking garages - P Clinton Ave P 6 Pleasant St 24 create a consistent geometry that could 5 20 Neighborhood • You are here star centered in the middle State St CARROLL 30 be rotated on a single-sign design. 3 PLAZA 17 32 of map Mortimer St of the Arts 5 22 P • 5-minute walking radius use 1/4 mile 4 P East Ave Division St Charlotte St Main Street Gibbs St For the pedestrian mid-city map a Four Corners 18 29 31 walking distance P 19 Scio St • Trails and trail heads circle was laid on top that focuses on Plymouth Ave 33 South Ave 28 East End District Winthrop St • Legend the immediate area around the viewer 9 Lawn St 34 Washington St P 25 Midtown but gently obscures the surrounding 8 • Help info: i.e., 311 AQUEDUCT 27 East Ave Broad St 26 P area. This allows the visitor to orient 7 PARK P Alexander St • QR code and City & GRVC website Cascade Main Street CORNERSTONE Broad St themselves to the city. 10 PARK Chestnut St • Centered on current location at large

Susan B. Anthony/ Court St scale 11 Exchange Blvd P MANHATTAN West Main Broad St WAR 35 36 12 SQUARE PARK MEMORIAL Court St Features for the Major Kiosk include: PLAZA WASHINGTON Main Street Canal District SQUARE PARK East & P 13 Manhattan • All features for the Minor Kiosk 14 Court St 39 Alexander Spring St 38 • Adjacent neighborhood destinations CIVIC CENTER Woodbury Blvd37 P Square STREB GREEN ROOF identified PARK PLAZA

Clinton Ave NE 15 Washington Alexander Park Park NW Square Avenue

Main Street SE Monroe SW Corn Hill 16 South Wedge Avenue

Lodging You are here. THIS DRAWING REPRESENTS DESIGN INTENT ONLY. The direction you are facing Intermodal Station is at the top of the map. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL RGRTA Transit Center CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS P Public Parking Trailhead Genesee Riverway Trail Client/Project Project No. Heritage Trail The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 05.11.12 As noted

1.9 ENVIRONMENTAL AUDIT Fonts Typography

After extensive research a family of typefac- F1 – The Sans Small Caps es was chosen. The faces have a contempo- ABCDEFGHIJKLMNOPQRSTUVWXYZ rary look but also feel industrial relating to Rochester's heritage. The x-height is larger than typical fonts increasing legibility from abcdefghijklmnopqrstuvwxyz distances. 1234567890 &!?,.”

F2 – The Mix Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &!?,.”

F3 – The Mix Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL 1234567890 &!?,.” CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 05.11.12 As noted

1.10 SCHEMATIC DESIGN

NorthWest City of Rochester Four Corners

St.S Paul Stree District t. JosephJ P a u l S tr SW ee Ave NW SW t NW La Avenida St. Paul North MarketviewMarkek tvieww

HIGH FALLS Central Ave HeightHeightss North St North Chosen Concept TERRACE PARK Center at High Falls

Delevan St

HIGH FALLS St. Paul St Bittner St OVERLOOK SCHILLER University Ave ill St PARK Frontier Field 1 St. Joseph’s LK 21 te S A 23 Grove t P W SquareFrank E Chestnut St 2 T St. Paul U Place

l N inSt I ews St Quarter Richmond City Hall ch M Andr mo P Clinton Av P - 6 Pleasant St 24 nd 5 20 Sta CARROLL t 30 te S PLAZA 17 32 Mortimer S t 22 5 P 4 P e East Ave Division St Main Street Gibbs St Genesee Crossroads 18 29 31 Four Corners io St P 19 Sc Pl 33 ymouth Ave 28 So Eastasas District Winthrop St Lawn St 34 uth Ave Washin P 9 25 Midtown Garage 8 AQUEDUCT 26 27 PARK P P gton St 7 Main Street CORNERSTONE Broad St 10 PARK Chestnut St Court t Exchange Blvd P 11 35 36 MANHATTAN Broad S WAR St 12 SQUARE PARK Sister Cities Garage MEMORIAL Court St Canal District PLAZA WASHINGTON P 13 SQUARE PARK Manhattann 14 Court St 39 Spring St CIVIC CENTER P 38 Woodbury Blvd37 Square STREB GREEN ROOF PARK PLAZA 15 Washington AlexanderAlexander Square PaParkrk First Federal Plaza Corn MonrMono roe Hill16 South Wedge AvAvenueenue NWNW NENE Midtown NE You are here. Intermodal Genesee Riverway Trail The direction you are facing is at the top of the map. RGRTA Transit Center Heritage Trail

P Public Parking North East Quadrant South East Quadrant Call 311 for info RTS Transit Center 19 Downtown Information Ctr 35 Central Library 23 Harrow East Thtr and Ballroom P 27 Clinton Square Garage 22 MCC Camon City Campus P 36 Court Street Garage Intermodal Station 20 Mortimer Street Garage 37 GeVa Thtr P 18 Parking Garage 30 Kodak Hall at Eastman Thtr 17 SUNY Brockport Metro Campus 34 Little Thtr 21 SUNY Educational Opp Ctr 28 Midtown P 24 YMCA Metro Ctr P 31 NYS Appellate Court Library 25 Riverside Convention Ctr 33 RoCo Art Ctr 32 Scio Street Garage SouthWest Quadrant P 39 The Strong 26 South Avenue Garage 12 Blue Cross Arena 29 15 City Public Safety Bldg P Visit Rochester 13 Civic Center Garage 38 Washington Square Garage P 16 Corn Hill Landing 11 Hall of Justice/ Courts 10 Monroe County O ce Bldg 14 Riverside Festival Site

City of Rochester

S treet t. Pau Joseph

Bausch S l Street

Ave La Avenida St. Paul North City of Rochester Marketview e S HIGH FALLS Central Ave Heights t. Paul Street High Falls TERRACE PARK St North Delevan St

HIGH FALLS St. Paul St Bit SCHILLER U Mill St OVERLOOK tn n East Main PARK iversity Av Plymouth Ave 1 er St Platt St Street State St K St. Joseph’s e Verona St L 21 A 23 Grove treet St. Pa P W SquareFranklinSt Main S E Chestnut St 2 T St. Paul U Place N St HIGH FALLS I ws Quarter re Richmond TERRACE PARK Oak St M And t St P Clinton Ave P - 6 Pleasan 24 High Falls 5 20 St State St 30 Neighborhoo CARROLL r St 3 PLAZA 17 ime 32 Mort of the Arts 5 t 22 P 4 P S East A Ch Division v Gibbs St 18 Main Street 29 e 31 arlotte Four Corners St HIGH FALLS P 19 Scio St Plymouth Av nthrop St t 28 33 S OVERLOOK Sout East End Mill St District Wi Lawn 34 Plymouth Ave 1 Washington St P 9 25 Midtown St Platt St 8 h Ave AQUEDUCT 27 East Ave State S K 26 P L Broad St e 7 PARK P Alexander Cascade Main Street CORNERSTONE Broad St A 10 Chestnut St PARK on P W h’s a St t ep Sq Susan B. Anthony/ 2 E S s u Court St T Jo a Exchange Blvd 11 P MANHATTAN U West Main Broad St WAR 35 36 . r 12 SQUARE PARK t e MEMORIAL N reet Court St I Q S Canal District PLAZA WASHINGTON Main St 13 SQUARE PARK East & Andrews St P St Manhattan M P St 14 Court 39 - Alexande 5 6 Spring CIVIC CENTER ry Blvd P 38 Woodbu 37 Square State St STREB GREEN ROOF CARROLL PLAZA PARK 3 PLAZA 15 Washington Alexander Park

Clinton Ave 5 NE Square Park Avenue 4 NW Main Street SE Corn Monroe Four Corners 16 P SW Hill South Wedge Avenue PlymouthDistrict Ave

Washington St 9 You are here. Intermodal P The direction you are facing 8 is at the top of the map. RGRTA Transit Center AQU P Public Parking P Genesee Riverway Trail 7 Heritage Trail Cascade Main Street10 nthony/ You are here. Intermodal Genesee Riverway Trail The direction you are facing NorthWestSouthWest NorthEast SouthEast is at the top of the map. RGRTA Transit Center Heritage Trail P Public Parking 1 Center at High Falls 12 Blue Cross Arena 19 Downtown Information Ctr 35 Central Library 4 City Hall 15 City Public Safety Bldg 23 Harrow East Thtr and Ballroom P 27 Clinton Square Garage North West Quadrant North East Quadrant 9 First Federal Plaza 13 Civic Center Garage 22 MCC Camon City Campus P 36 Court Street Garage 1 Center at High Falls 19 Downtown Information Ctr 3 Frontier Field P 16 Corn Hill Landing 20 Mortimer Street Garage 37 GeVa Thtr 4 City Hall 23 Harrow East Thtr and Ballroom 6 11 P Genesee Crossroads Garage Hall of Justice/ Courts P 18 Parking Garage 30 Kodak Hall at Eastman Thtr 9 First Federal Plaza 22 MCC Camon City Campus 2 10 P High Falls Garage Monroe County O ce Bldg 17 SUNY Brockport Metro Campus 34 Little Thtr 3 Frontier Field 20 Mortimer Street Garage 7 Hochstein School of Music 14 Riverside Festival Site 21 SUNY Educational Opp Ctr 28 Midtown P 6 Genesee Crossroads Garage P 18 Parking Garage P 8 Sister Cities Garage P 24 P 31 NYS Appellate Court Library YMCA Metro Ctr P 2 High Falls Garage 17 5 U.S. Federal Building SUNY Brockport Metro Campus 25 Riverside Convention Ctr 7 Hochstein School of Music 21 SUNY Educational Opp Ctr 33 RoCo Art Ctr P 8 Sister Cities Garage P 24 YMCA Metro Ctr 32 Scio Street Garage 5 U.S. Federal Building P 39 The Strong 26 South Avenue Garage P 29 Visit Rochester 38 Washington Square Garage SouthWest Quadrant

12 Blue Cross Arena 15 City Public Safety Bldg 13 Civic Center Garage P 16 Corn Hill Landing 11 Hall of Justice/ Courts 10 Monroe County O ce Bldg 14 Riverside Festival Site It happened here! Learn more about Rochester Call 311 for info or visit: www.cityofrochester.gov or www.visitrochester.com Learn more about Rochester For more info go to www.cityofrochester.gov or www.visitrochester.com

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 05.11.12 As noted Major Kiosk Minor Kiosk Mid-Block Map Directional Sign Interpretive/Trailblazer scale 1 1/2”=1’-0” © 2012 Cloud Gehshan Associates scale: 3/4”=1’-0” Pedestrian Signage and Wayfinding

1.11 SCHEMATIC DESIGN City of Rochester

St. Paul Street

JosephAve Bausch Street City of Rochester La Avenida Major & Minor Kiosk St. Paul North et S Marketview t. Paul Street HIGH FALLS Central Ave Heights High Falls TERRACE PARK St North Delevan St

HIGH FALLS St. Paul St Bittner St SCHILLER University Ave Mill St OVERLOOK East Main PARK Plymouth Ave Platt St 1 Street St. Pa State St LK St. Joseph’s Verona St A 21 23 W Grove P SquareFranklinSt Main Street E Chestnut St 2 T St. Paul HIGH FALLS U Place TERRACE PARK N I Quarter Richmond St High Falls Oak St M Andrews St - P Clinton Ave P 6 Pleasant St 24 5 20 Neighborhood State St CARROLL 30 3 PLAZA 17 32 Mortimer St of the Arts 5 22 P 4 P East Ave Division St Charlotte St HIGH FALLS Main Street Gibbs St 18 29 31 Four Corners Mill St OVERLOOK P 19 Scio St Plymouth Ave 33 Plymouth Ave 1 South Ave 28 East End Platt St District Lawn St Winthrop34 St Washington St K P 9 25 Midtown State St L 8 AQUEDUCT 27 East Ave A 26 P Broad St 7 PARK P Alexander St on W Cascade Main Street CORNERSTONE Broad St a St P 10 Chestnut St E PARK 2 T S Susan B. Anthony/ Court St U 11 Exchange Blvd P MANHATTAN N West Main Broad St WAR 35 36 I Q 12 SQUARE PARK MEMORIAL Court St Andrews St WASHINGTON M PLAZA - P Main Street Canal District SQUARE PARK East & P 13 Manhattan 5 6 Court St 39 14 Alexande State St Spring St 38 CARROLL CIVIC CENTER Woodbury Blvd37 P Square STREB GREEN ROOF 3 PLAZA PARK PLAZA 15 Washington Alexander Park 5 Clinton Ave NE Square Park Avenue 4 NW Four Corners Main Street SE Corn Monroe Plymouth Ave P SW Hill 16 South Wedge Avenue District Washington St P 9

You are here. Intermodal 8 The direction you are facing AQU RGRTA Transit Center is at the top of the map. 7 P P Public Parking Main Street Genesee Riverway Trail Cascade 10 Heritage Trail nthony/ You are here. Intermodal Genesee Riverway Trail The direction you are facing is at the top of the map. RGRTA Transit Center Heritage Trail

NorthWestSouthWest NorthEast SouthEast P Public Parking

1 Center at High Falls 12 Blue Cross Arena 19 Downtown Information Ctr 35 Central Library North West Quadrant North East Quadrant 4 City Hall 15 City Public Safety Bldg 23 Harrow East Thtr and Ballroom P 27 Clinton Square Garage 1 19 9 First Federal Plaza 13 Civic Center Garage 22 MCC Camon City Campus P 36 Court Street Garage High Falls Downtown Information Ctr 4 23 3 Frontier Field P 16 Corn Hill Landing 20 Mortimer Street Garage 37 GeVa Thtr City Hall Harrow East Thtr and Ballroom 6 11 3 Frontier Field 22 P Genesee Crossroads Garage Hall of Justice/ Courts P 18 Parking Garage 30 Kodak Hall at Eastman Thtr MCC Camon City Campus 2 10 P 6 Genesee Crossroads Garage 20 P High Falls Garage Monroe County O ce Bldg 17 SUNY Brockport Metro Campus 34 Little Thtr Mortimer Street Garage 7 Hochstein School of Music 14 Riverside Festival Site P 2 High Falls Garage 21 SUNY Educational Opp Ctr 28 Midtown P 18 Parking Garage 7 P 8 Sister Cities Garage Hochstein Sch/Hall 17 SUNY Brockport Metro Campus P 24 YMCA Metro Ctr P 31 NYS Appellate Court Library 5 P 8 Sister Cities Garage U.S. Federal Building 25 Riverside Convention Ctr 21 SUNY Educational Opp Ctr 5 U.S. Federal Building 33 RoCo Art Ctr P 24 YMCA Metro Ctr 9 Reynolds Arcade (Tra c Crt) 32 Scio Street Garage

P 39 The Strong 26 South Avenue Garage P 29 Visit Rochester 38 Washington Square Garage SouthWest Quadrant

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program Major Kiosk Minor Kiosk Date Revisions Scale 05.11.12 As noted

1.12 SCHEMATIC DESIGN

Mid-Block Map Pole Mounted

City of Rochester City of Rochester

St.S Paul Street St.S Paul Street t JJosephAve

t JJosephAve . . P P a a u u l l S S t tr SW ree NW NWNW ee NENE SW NW La Avenida La Avenida St. Paul North St. Paul North MMarketviewarkek tvieww MMarketviewarkek tvieww

HIGH FALLS Central Ave HIGH FALLS Central Ave HeigHeighthtss HeigHeighthtss St North High FallsFalllls TERRACE PARK St North High FallsFalllls TERRACE PARK Delevan St Delevan St

HIGH FALLS HIGH FALLS t St. Paul St Bittner St t St. Paul St S Bittner St SCHILLER S OVERLOOK SCHILLER University Ave Mill St OVERLOOK University Ave tt Mill St tt PARK la PARK la 1 PlattP St 1 PlattP St St. Joseph’s StateS St K St. Joseph’s StateS St K t L 21 t L 21 23 A 23 tht Ave A thth Ave Grove h Grove A W FranklinSt A P W FranklinSt P Square Square v E Chestnut St v E Chestnut St e 2 St. Paul e 2 T St. Paul T Place U Place U N N I Quarter I Quarter Richmond Richmondch Andrews St ch M Andrews St P mo M P mo - P Clinton Ave nd - P Clinton Ave nd 6 Pleasant St 24 6 Pleasant St 24 5 5 20 20 State St 30 State St CARROLL 30 CARROLL 3 32 3 PLAZA 17 32 PLAZA 17 Mortimer St Mortimer St 5 22 P 5 22 P 4 P East Ave 4 P East Ave Division St Gibbs St Division St Gibbs St 18 Main Street Four Corners 18 Main Street 29 31 Four Corners 29 31 P 19 Scio St P 19 Scio St Plym Plymouth Ave 33 28 33 28 South Ave Easasas South Ave Easasas District Winthrop St District Winthrop St 34 Lawn St 34 outh Ave Lawn St Washington St 9 25 Midtown Washington St P 9 25 Midtown P 8 8 AQUEDUCT 27 AQUEDUCT 26 27 26 P P P 7 PARK P 7 PARK CORNERSTONE CascadeCCaascaasc Main Street CORNERSTONE Broad St CascadeCCaascaasc Main Street Broad St 10 Chestnut St 10 PARK Chestnut St PARK ny/y/y/ ny/y/y/ Court St Court St Exchange Blvd Exchange Blvd P 11 P 11 35 MANHATTAN Broad St 35 36 MANHATTAN Broad St WAR 36 12 WAR 12 SQUARE PARK SQUARE PARK MEMORIAL MEMORIAL Court St Court St WASHINGTON Canal District PLAZA WASHINGTON Canal District PLAZA 13 SQUARE PARK P 13 SQUARE PARK P Manhattann 39 Manhattann 14 Court St 39 14 Court St Spring St P 38 Spring St CIVIC CENTER P 38 CIVIC CENTER 37 Square Woodbury Blvd37 Square GREEN ROOF Woodbury Blvd STREB GREEN ROOF STREB PLAZA PARK PLAZA PARK 15 Washington AlexanderAlexander 15 Washington AlexandeAlexander Square PaParkrk Square PaParkrk Corn MonrMono roe Corn MonroeMono roe Hill16 South Wedge AvAvenueenue Hill16 South Wedge AvAvenueenue SWSW SESE NWNW NENE Call 311 for info Call 311 for info

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Mid-block Map Date Revisions Scale 05.11.12 As noted

1.13 SCHEMATIC DESIGN

Directional Sign Pole Mounted

NorthEast NorthWest Government Grove Place District

Parking Garage High Falls Downtown Info Ctr Frontier Field Mortimer St. Garage City Hall MCC Damon Ctr Genesee Crossroads Garage YMCA Metro Ctr Sister Cities Garage NorthWest Quadrant NorthEast Quadrant SouthEast Quadrant South West Quadrant

RTS Transit Center RTS Transit Center Intermodal Station Intermodal Station

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale Directional 05.11.12 As noted

1.14 SCHEMATIC DESIGN

Interpretive/ Trailblazer

eph’s Sq os u J a . r t e S

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11CR222001 Pedestrian Signage & Wayfinding Program

Interpretive/Trailblazer Date Revisions Scale 05.11.12 As noted scale: half size

3 8 Pedestrian Signage and Wayfinding 1 1.15 SCHEMATIC DESIGN 11

2 4 4 4 Plan Construction Details (for example only)

6 1 3 Detail - Elevation quarter scale

varies from Ø 2" to Ø 4" 11 2 Perspective nts 1

4 Detail - Plan quarter scale

1 Aluminum inner and outer frame

2 3/8”aluminum center panel with tabs

3 Screened copy onto frame 5 Pedestrian sign and map typical detail 4 Aluminum extruded upright tube, size scale: nts 5 varies from Ø 2" to Ø 4" 1 6 2 5 Dotted red line represents routed area

6 1” key lock with machine 1 1/4”aluminum panel screw 10-24 thread, 1/2” length for 1 Panel Elevation future removal of porcelain panel 2 Weld THIS DRAWING REPRESENTS DESIGN INTENT ONLY. scale: 3/4"=1'-0" FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL 7 Set screw with vandal resistant spanner head 3 Aluminum bracket CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS 5 8 Cold cast resin post cap Bandit strap and Clamp Client/Project Project No.

9 Aluminum extruded upright tube, size The City of Rochester 11CR222001 varies from Ø 2" to Ø 4" Pedestrian Signage & Wayfinding Program 10 Plug weld center panel to upright tube Date Revisions Scale 05.11.12 As noted 11 Seal tab penetration with versiloc

R 3 3/4" 1.16 SCHEMATIC DESIGN

4 Construction Details (for example only) 5 3

1 8 7

5 8

9 9 3"

10 6

2 Detail - Elevation half scale

1 Ø 3" extruded aluminum 1 6 Ø 2 3/4"ID vertical tube 2 Ø 3 1/2" extruded aluminum Ø 3"OD tube base with bell-rout 1/4 round at top of base Ø 3 1/2"OD 3 3/8” routed aluminum frame

5 4 Machined post cap versiloc to 7 top of tube 2 10 5 1/4” alum gusset welded to cuff.

6 Ø 3 1/2" extruded aluminum cuff Back Front 7 Vandal-resistant set screws Typical detail for a single-faced minor kiosk 1 8 Image panel (artwork THIS DRAWING REPRESENTS DESIGN INTENT ONLY. scale: 1"=1'-0" to be provided by client) FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL 8" 9 3/8” aluminum back panel CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. 10 Screws through back panel into The City of Rochester 11CR222001 Typical construction & mounting details gussets for added shear strength 3 Pedestrian Signage & Wayfinding Program half scale Date Revisions Scale 05.11.12 As noted

Note: Design Wind load 300 PSF 120 MPH, Note: Design Wind load 300 PSF 120 MPH, 3 Sec Gust Wind, Exp C 3 Sec Gust Wind, Exp C Pedestrian Signage and Wayfinding Sq. Alum. Post Sq. Alum. Post 1.17 SCHEMATIC DESIGN Non Shrink Grout Non Shrink Grout 2" Deep 2" Deep Existing Concrete Slab Existing Brick Pavers Grade Grade Construction Details (for example only) 3/4" bitum. setting bed 4"

Fab'd. Stl. Mounting Sleeve Fab'd. Stl. Mounting Sleeve

Sand Sand 3'-0" min.as required 3'-0" min.as required engineer per 110 mph wind load engineer per 110 mph wind load Class B Concrete Footing Class B Concrete Footing

as determined by Structural Engineer as determined by Structural Engineer

Section View: Sleeve Foundation: Concrete Section View: Sleeve Foundation: Brick 1 SCALE: 1" = 1'-0" 2 SCALE: 1" = 1'-0"

10" 1" 8"

PL 10" x 10" x 1/4" Thickness (A36) 8" 10" TS 8" x 8" x 3/16" Wall Thickness (A 500 GR B) THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Client/Project Project No. Project No. City of RochesterThe City of Rochester 11CR222001 11CR222001 Exterior SignPedestrian System Signage & Wayfinding Program

Date DateRevisions Revisions Scale Scale Section View: Sleeve Foundation: Sleeve Detail 05.07.12 05.11.1200.00.00 N/A As noted 3 scale: 1/4" = 1"

1 Pedestrian Signage and Wayfinding

1.18 SCHEMATIC DESIGN

Construction Details (for example only) 2

GRADE 9 6"

4 2 1/2"

5 6 6" 6 2 1/2" 1 5

7 For 2" upright tube

To be engineered 2 Section Steel Mounting Tubes by fabricator scale: 3"=1'-0"

1 Ø 3"aluminum extruded upright tube 1 2 Ø 3 1/2" extruded aluminum tube base with bell-rout 1/4 round at top of base 3 Non-shrink grout 2” deep

4 Existing concrete sidewalk or soil/grass condition 2 5 1/4” thick steel mounting tube

6 Sand fill

7 Concrete footer (size to be engineered by THIS DRAWING REPRESENTS DESIGN INTENT ONLY. fabricator) FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL 8 CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS 8 1/4” thick steel plate welded to mounting tube To be engineered Client/Project Project No. by fabricator 9 Expansion joint filler Client/Project Project No. The City of Rochester 11CR222001 PedestrianCity of Rochester Signage & Wayfinding Program11CR222001 Exterior Sign System Section Concrete Sleeve Footer Date Revisions Scale 1 Date Revisions Scale scale: 3"=1'-0" 05.11.1205.07.12 00.00.00 N/A As noted

Pedestrian Signage and Wayfinding

1.19 SCHEMATIC DESIGN As built Sheet 9 Construction Details (for example only)

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

ClienClient/Projectt/Project Project No. Project No. CityThe of City Rochester of Rochester 11CR22200111CR222001 ExteriorPedestrian Sign Signage System & Wayfinding Program

DateDate Client/ProjectRevisionsRevisions ScaleProject No. Scale 0505.11.12.07City.12 of 00.00.00Rochester N/A11CR222001As noted Exterior Sign System

Date Revisions Scale © ©20 20121205 Cloud .Cloud07 .Ge12 Gehshanhsha00.00.00n Associates Associates N/A

Pedestrian Signage and Wayfinding

1.20 SCHEMATIC DESIGN

Kiosk- Two legs Construction Details (for example only)

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. Client/Project Project No. The City of Rochester 11CR222001 City ofPedestrian Rochester Signage & Wayfinding 11CR222001Program Exterior Sign System Date Revisions Scale Date Revisions Scale 05.11.12 As noted 05.07.12 00.00.00 N/A

NorthWest Government District 1.13 SCHEMATIC DESIGN Hochstein School City of Rochester City Hall SW NW US Federal Building Renoylds Arcade SUNY Metro Center Concept 1 – Traditional Frontier Field Cascade District Midtown NE

RTS Transit Center NW NE Intermodal Station Call 585-visitor

welcome to Rochester Rochesterwest Rochester Rochester

1 1 1 1 3 3 3 2 3 2 2 2 4 4 4 8 4 ph’s S 5 8 se qu Jo a 5 . r 8 t e 5 7 S 6 7 8 6 7 12 8 5 6 13 12 8 11 12 8 13 7 It happened here! 10 11 6 13 10 11 9 10 12 8 9 13 9 11 10

NorthWest SouthWest NorthEast SouthEast NorthEast SouthEast NorthWest SouthWest NorthWest Quadrant

3 Center at High Falls 10 Hochstein School of Music The Center at High Falls is Rochester’s Visitor Center and a New York At Hochstein, our mission is simple: to provide excellent music and Downstairs Cabaret Theatre Bausch & Lomb Place State Heritage Area. We o er self-guided neighborhood tours which dance instruction to anyone who is interested - regardless of age, 3 Center at High Falls Blue Cross Arena/War Memorial Downstairs Cabaret Theatre Bausch & Lomb Place include three scenic overlooks of our 96-foot waterfall. Our Museum level of skill, background, or ability to pay. We aim to nurture and Downstairs Cabaret Theatre Ctr Clinton Square 3 Center at High Falls Blue Cross Arena/War Memorial o ers overviews of area history, geography, commerce, and culture. inspire each individual, and to welcome all to our community of musicians, dancers, and audiences. 6 ( ) City Hall City Public Safety Bldg Downstairs Cabaret Theatre Ctr Clinton Square 6 City Public Safety Bldg Hours: Mon–Sun (hours vary) Hours: Mon–Sun hours vary Eastman Student Living Ctr Court Street Garage City Hall Phone: (585) 680-0000 Phone: (585) 680-0000 9 Downstairs Cabaret Theatre Two City School District Oces Eastman Student Living Ctr Court Street Garage 9 Downstairs Cabaret Theatre Two City School District Oces Greyhound/Trailways Station East End Garage 6 City Hall 12 Rochester Plaza Hotel 2 Eastman Kodak Corp. Headquarters Civic Center Plaza Greyhound/Trailways Station East End Garage 2 Eastman Kodak Corp. Headquarters Civic Center Plaza City Hall is a four story, Richardsonian Romanesque style structure The Rochester Plaza Hotel & Conference Center is downtown MCC Damon City Campus Eastman School of Music with an inner court and tower. It was built between 1885 and 1889 of Rochester, NY's preeminent facility. Kodak, the Federal Court, Local 13 First Federal Plaza Hall of Justice/Courts MCC Damon City Campus Eastman School of Music heavy brown sandstone with a metal skeleton. It was expanded in and State Government oces, banks, Xerox, and the award winning Mortimer Street Garage ESL Federal Credit Union 13 First Federal Plaza Hall of Justice/Courts 1893 and in 1907. The building was designed in part by noted Rochester Riverside Convention Center are all within walking architect Harvey Ellis under the Oce of the Supervising Architect distance. The hotel is adjacent to the historic High Falls 5 Frontier Field Monroe County Oce Bldg Mortimer Street Garage ESL Federal Credit Union 5 Frontier Field Monroe County Oce Bldg Miin E. Bell. The building serves as the Rochester City Hall. neighborhood, the East End entertainment district, and the St. Paul Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield Hours: Mon–Sun (hours vary) Quarter. Phone: (585) 680-0000 8 Genesee Crossroads Garage Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield 8 Genesee Crossroads Garage St. Joseph’s Garage GeVa Theatre Center 9 Downstairs Cabaret Theatre Two 1 Rochester Rhinos Soccer Stadium 4 High Falls Parking Garage St. Joseph’s Garage GeVa Theatre Center 4 High Falls Parking Garage Downstairs Cabaret Theatre is a live, professional, not-for-pro¤t The stadium, crafted by Populous, was originally deemed PAETEC SUNY Brockport Metro Ctr HSBC Plaza theatre; producing musicals, comedies, dramas, new works, and Park during its 2006 opening before it was renamed for its home 10 Hochstein School of Music SUNY Brockport Metro Ctr HSBC Plaza 10 music events in a year-round, repertory schedule. Since its inception team after the original communications team didn't plan on SUNY Educational Opportunity Ctr Hyatt Regency Hotel Hochstein School of Music in 1983, the Downstairs Cabaret has made its mark in the Rochester renewing their naming rights contract. The venue currently holds community by producing a diverse o ering of musicals and plays both men's and women's Rhinos soccer events as well as the 12 Rochester Plaza Hotel SUNY Educational Opportunity Ctr Hyatt Regency Hotel 12 Rochester Plaza Hotel and in the development of new works. Rochester Rattlers of Major League Lacrosse games. YMCA Metro Ctr IRS Oces Phone: (585) 680-0000 Phone: (585) 680-0000 11 Sister Cities Garage YMCA Metro Ctr IRS Oces 11 Sister Cities Garage YWCA Kodak Hall at Eastman Theater 2 Eastman Kodak Corp. Headquarters 7 U.S. Federal Building 1 Soccer Stadium YWCA Kodak Hall at Eastman Theater 1 Soccer Stadium Eastman Kodak Company (NYSE: EK) is a multinational US corporation Federal Building, also known as the Old Post Oce, is a historic Little Theatres which produces imaging and photographic materials and equipment. oce building located at Rochester in Monroe County, New York. It 7 U.S. Federal Building Little Theatres 7 Long known for its wide range of photographic ¤lm products, Kodak is a four story, Richardsonian Romanesque style structure with an Rochester Riverside Convention Ctr U.S. Federal Building is re-focusing on two major markets: digital photography and digital inner court and tower. It was built between 1885 and 1889 of heavy printing. brown sandstone with a metal skeleton. It was expanded in 1893 Rochester Riverside Convention Ctr Hours: Mon–Sun (hours vary) and in 1907. The building was designed in part by noted architect Strong National Museum of Play Phone: (585) 680-0000 Harvey Ellis under the Oce of the Supervising Architect Miin E. Bell. The building serves as the Rochester City Hall. Strong National Museum of Play Hours: Mon–Sun (hours vary) The Inn on Broadway 13 First Federal Plaza Phone: (585) 680-0000 The Inn on Broadway The Center at High Falls is Rochester’s Visitor Center and a New York Washington Square Garage State Heritage Area. We o er self-guided neighborhood tours which include three scenic overlooks of our 96-foot waterfall. Our Washington Square Garage Museum o ers overviews of area history, geography, commerce, Xerox Square and culture. The Center at High Falls Fine Art Gallery celebrates Xerox Square contemporary culture through the work of local artists. Parking 5 Frontier Field 8 Frontier Field is a baseball stadium located at One Morrie Silver Genesee Crossroads Garage Way in downtown Rochester, New York. The park opened in 1996, replacing Silver Stadium in northern Rochester, which had been 4 High Falls Parking Garage home to professional baseball in Rochester since 1929. The ballpark seats 10,868 spectators for baseball. 11 Phone: (585) 680-0000 Sister Cities Garage Learn more about Rochester Learn more about Rochester Learn more about Rochester Learn more about Rochester

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. Option A Option B Option C The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program Major Kiosk Minor Kiosk Directional Sign Interpretive Sign Mid-Block Map Date Revisions Scale 09.13.11 As noted

1.14 SCHEMATIC DESIGN

Concept 2

welcome to Rochester

8 5

7 6

12 8 13 11 10

NorthWest SouthWest NorthEast SouthEast

3 Center at High Falls Blue Cross Arena/War Memorial Downstairs Cabaret Theatre Bausch & Lomb Place 6 City Hall City Public Safety Bldg Downstairs Cabaret Theatre Ctr Clinton Square 9 Downstairs Cabaret Theatre Two City School District Oces Eastman Student Living Ctr Court Street Garage 2 Eastman Kodak Corp. Headquarters Civic Center Plaza Greyhound/Trailways Station East End Garage 13 First Federal Plaza Hall of Justice/Courts MCC Damon City Campus Eastman School of Music 5 Frontier Field Monroe County Oce Bldg Mortimer Street Garage ESL Federal Credit Union 8 Genesee Crossroads Garage Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield 4 High Falls Parking Garage St. Joseph’s Garage GeVa Theatre Center 10 Hochstein School of Music SUNY Brockport Metro Ctr HSBC Plaza 12 Rochester Plaza Hotel SUNY Educational Opportunity Ctr Hyatt Regency Hotel 11 Sister Cities Garage YMCA Metro Ctr IRS Oces 1 Soccer Stadium YWCA Kodak Hall at Eastman Theater 7 U.S. Federal Building Little Theatres Rochester Riverside Convention Ctr Strong National Museum of Play The Inn on Broadway Washington Square Garage Xerox Square

Learn more about Rochester

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Major Kiosk Date Revisions Scale 09.13.11 As noted

1.15 SCHEMATIC DESIGN

Concept 1 – Traditional

Rochesterwest Rochester

1 1

3 3 2 2 4

4 8 5

7 8 6 5 12 8 13 7 11 6 10 12 8 9 13 11 10

NorthWest SouthWest NorthWest Quadrant

3 Center at High Falls 10 Hochstein School of Music The Center at High Falls is Rochester’s Visitor Center and a New York At Hochstein, our mission is simple: to provide excellent music and State Heritage Area. We oer self-guided neighborhood tours which dance instruction to anyone who is interested - regardless of age, 3 Center at High Falls Blue Cross Arena/War Memorial include three scenic overlooks of our 96-foot waterfall. Our Museum level of skill, background, or ability to pay. We aim to nurture and oers overviews of area history, geography, commerce, and culture. inspire each individual, and to welcome all to our community of musicians, dancers, and audiences. 6 City Hall City Public Safety Bldg Hours: Mon–Sun (hours vary) Hours: Mon–Sun (hours vary) Phone: (585) 680-0000 Phone: (585) 680-0000 9 Downstairs Cabaret Theatre Two City School District Oces 6 City Hall 12 Rochester Plaza Hotel 2 Eastman Kodak Corp. Headquarters Civic Center Plaza City Hall is a four story, Richardsonian Romanesque style structure The Rochester Plaza Hotel & Conference Center is downtown with an inner court and tower. It was built between 1885 and 1889 of Rochester, NY's preeminent facility. Kodak, the Federal Court, Local 13 First Federal Plaza Hall of Justice/Courts heavy brown sandstone with a metal skeleton. It was expanded in and State Government oces, banks, Xerox, and the award winning 1893 and in 1907. The building was designed in part by noted Rochester Riverside Convention Center are all within walking architect Harvey Ellis under the Oce of the Supervising Architect distance. The hotel is adjacent to the historic High Falls 5 Frontier Field Monroe County Oce Bldg Miin E. Bell. The building serves as the Rochester City Hall. neighborhood, the East End entertainment district, and the St. Paul Hours: Mon–Sun (hours vary) Quarter. 8 Genesee Crossroads Garage Phone: (585) 680-0000 9 Downstairs Cabaret Theatre Two 1 Rochester Rhinos Soccer Stadium 4 High Falls Parking Garage Downstairs Cabaret Theatre is a live, professional, not-for-pro¤t The stadium, crafted by Populous, was originally deemed PAETEC theatre; producing musicals, comedies, dramas, new works, and Park during its 2006 opening before it was renamed for its home 10 Hochstein School of Music music events in a year-round, repertory schedule. Since its inception team after the original communications team didn't plan on in 1983, the Downstairs Cabaret has made its mark in the Rochester renewing their naming rights contract. The venue currently holds community by producing a diverse oering of musicals and plays both men's and women's Rhinos soccer events as well as the 12 Rochester Plaza Hotel and in the development of new works. Rochester Rattlers of Major League Lacrosse games. Phone: (585) 680-0000 Phone: (585) 680-0000 11 Sister Cities Garage 2 Eastman Kodak Corp. Headquarters 7 U.S. Federal Building 1 Soccer Stadium Eastman Kodak Company (NYSE: EK) is a multinational US corporation Federal Building, also known as the Old Post Oce, is a historic which produces imaging and photographic materials and equipment. oce building located at Rochester in Monroe County, New York. It 7 U.S. Federal Building Long known for its wide range of photographic ¤lm products, Kodak is a four story, Richardsonian Romanesque style structure with an is re-focusing on two major markets: digital photography and digital inner court and tower. It was built between 1885 and 1889 of heavy printing. brown sandstone with a metal skeleton. It was expanded in 1893 Hours: Mon–Sun (hours vary) and in 1907. The building was designed in part by noted architect Phone: (585) 680-0000 Harvey Ellis under the Oce of the Supervising Architect Miin E. Bell. The building serves as the Rochester City Hall. Hours: Mon–Sun (hours vary) 13 First Federal Plaza Phone: (585) 680-0000 The Center at High Falls is Rochester’s Visitor Center and a New York State Heritage Area. We oer self-guided neighborhood tours which include three scenic overlooks of our 96-foot waterfall. Our Museum oers overviews of area history, geography, commerce, and culture. The Center at High Falls Fine Art Gallery celebrates contemporary culture through the work of local artists. Parking 5 Frontier Field 8 Frontier Field is a baseball stadium located at One Morrie Silver Genesee Crossroads Garage Way in downtown Rochester, New York. The park opened in 1996, replacing Silver Stadium in northern Rochester, which had been 4 High Falls Parking Garage home to professional baseball in Rochester since 1929. The ballpark seats 10,868 spectators for baseball. 11 Phone: (585) 680-0000 Sister Cities Garage

Learn more about Rochester Learn more about Rochester

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Option A Option B Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Minor Kiosk – East/West Minor Kiosk – Quadrant Date Revisions Scale 09.13.11 As noted

1.16 SCHEMATIC DESIGN

Concept 1 – Traditional

NorthWest Government District City of Rochester SW NW Hochstein School City Hall US Federal Building Renoylds Arcade SUNY Metro Center Frontier Field

Cascade District

NW NE Midtown NE

Call 585-visitor RTS Transit Center Intermodal Station

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Mid-Block Map Directional Sign – Option 1 Date Revisions Scale 09.13.11 As noted

1.17 SCHEMATIC DESIGN

Concept 1 – Traditional

NorthWest NorthWest Government District Cascade District

Hochstein School Hochstein School City Hall City Hall US Federal Building US Federal Building Renoylds Arcade Renoylds Arcade SUNY Metro Center SUNY Metro Center Frontier Field Frontier Field

Cascade District Cascade District

Midtown NE Midtown NE

RTS Transit Center RTS Transit Center Intermodal Station Intermodal Station

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Directional Sign – Option 2 -Brick red Directional Sign – Option 3-Icon on directional signs Date Revisions Scale 09.13.11 As noted

© 2011 Cloud Gehshan Associates Pedestrian Signage and Wayfinding NorthWest Cascade City of Rochester District 1.18 SCHEMATIC DESIGN SW NW Hochstein School City Hall US Federal Building Renoylds Arcade SUNY Metro Center Concept 2 Frontier Field Government District Midtown – NE NW NE

RTS Transit Center Call 585-visitor Intermodal Station

ton ng Sq hi u s a a r

It happened here!

Washington RochesterWalks Square's Frederick RochesterWalks RochesterWalks RochesterWalks Law Olmsted park creates a gracious gton S in qu sh a r a e centerpoint for its W neighborhood It happened here!

and memorializes Washington 1 Square's Frederick 1 1 1 Rochester's war Law Olmsted park 3 creates a gracious 3 3 2 3 casualties. centerpoint for its 2 neighborhood 2 2 4 and memorializes 4 4 Rochester's war 4 casualties. 8 Learn more 5 8 8 5 Learn more 5 7 6 7 8 6 7 12 8 5 6 13 12 8 11 12 8 13 7 10 13 11 6 11 10 9 10 12 8 9 13 9 11 10 eph’s Sq os u 9 J a . r t e S

NorthWest SouthWest NorthEast SouthEast NorthEast SouthEast NorthWest SouthWest NorthWest Quadrant It happened here! 3 Center at High Falls 10 Hochstein School of Music The Center at High Falls is Rochester’s Visitor Center and a New York At Hochstein, our mission is simple: to provide excellent music and Downstairs Cabaret Theatre Bausch & Lomb Place State Heritage Area. We oer self-guided neighborhood tours which dance instruction to anyone who is interested - regardless of age, 3 Center at High Falls Blue Cross Arena/War Memorial Downstairs Cabaret Theatre Bausch & Lomb Place include three scenic overlooks of our 96-foot waterfall. Our Museum level of skill, background, or ability to pay. We aim to nurture and Downstairs Cabaret Theatre Ctr Clinton Square 3 Center at High Falls Blue Cross Arena/War Memorial oers overviews of area history, geography, commerce, and culture. inspire each individual, and to welcome all to our community of 6 musicians, dancers, and audiences. City Hall City Public Safety Bldg Downstairs Cabaret Theatre Ctr Clinton Square Hours: Mon–Sun (hours vary) Hours: Mon–Sun (hours vary) Eastman Student Living Ctr Court Street Garage 6 City Hall City Public Safety Bldg Phone: (585) 680-0000 Phone: (585) 680-0000 9 Downstairs Cabaret Theatre Two City School District Oces Eastman Student Living Ctr Court Street Garage Greyhound/Trailways Station East End Garage 9 Downstairs Cabaret Theatre Two City School District Oces 6 12 2 City Hall Rochester Plaza Hotel Eastman Kodak Corp. Headquarters Civic Center Plaza Greyhound/Trailways Station East End Garage City Hall is a four story, Richardsonian Romanesque style structure The Rochester Plaza Hotel & Conference Center is downtown MCC Damon City Campus Eastman School of Music 2 Eastman Kodak Corp. Headquarters Civic Center Plaza with an inner court and tower. It was built between 1885 and 1889 of Rochester, NY's preeminent facility. Kodak, the Federal Court, Local 13 First Federal Plaza Hall of Justice/Courts MCC Damon City Campus Eastman School of Music heavy brown sandstone with a metal skeleton. It was expanded in and State Government oces, banks, Xerox, and the award winning Mortimer Street Garage ESL Federal Credit Union 13 1893 and in 1907. The building was designed in part by noted Rochester Riverside Convention Center are all within walking First Federal Plaza Hall of Justice/Courts architect Harvey Ellis under the Oce of the Supervising Architect distance. The hotel is adjacent to the historic High Falls 5 Frontier Field Monroe County Oce Bldg Mortimer Street Garage ESL Federal Credit Union Miin E. Bell. The building serves as the Rochester City Hall. neighborhood, the East End entertainment district, and the St. Paul Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield 5 Frontier Field Monroe County Oce Bldg Hours: Mon–Sun (hours vary) Quarter. 8 Genesee Crossroads Garage Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield Phone: (585) 680-0000 St. Joseph’s Garage GeVa Theatre Center 8 Genesee Crossroads Garage 9 Downstairs Cabaret Theatre Two 1 Rochester Rhinos Soccer Stadium 4 High Falls Parking Garage St. Joseph’s Garage GeVa Theatre Center Downstairs Cabaret Theatre is a live, professional, not-for-pro¦t The stadium, crafted by Populous, was originally deemed PAETEC SUNY Brockport Metro Ctr HSBC Plaza 4 High Falls Parking Garage theatre; producing musicals, comedies, dramas, new works, and Park during its 2006 opening before it was renamed for its home 10 Hochstein School of Music SUNY Brockport Metro Ctr HSBC Plaza music events in a year-round, repertory schedule. Since its inception team after the original communications team didn't plan on SUNY Educational Opportunity Ctr Hyatt Regency Hotel 10 in 1983, the Downstairs Cabaret has made its mark in the Rochester renewing their naming rights contract. The venue currently holds Hochstein School of Music community by producing a diverse oering of musicals and plays both men's and women's Rhinos soccer events as well as the 12 Rochester Plaza Hotel SUNY Educational Opportunity Ctr Hyatt Regency Hotel and in the development of new works. Rochester Rattlers of Major League Lacrosse games. YMCA Metro Ctr IRS Oces 12 Rochester Plaza Hotel Phone: (585) 680-0000 Phone: (585) 680-0000 11 Sister Cities Garage YMCA Metro Ctr IRS Oces YWCA Kodak Hall at Eastman Theater 11 Sister Cities Garage 2 Eastman Kodak Corp. Headquarters 7 1 U.S. Federal Building Soccer Stadium YWCA Kodak Hall at Eastman Theater Eastman Kodak Company (NYSE: EK) is a multinational US corporation Federal Building, also known as the Old Post Oce, is a historic Little Theatres 1 Soccer Stadium which produces imaging and photographic materials and equipment. oce building located at Rochester in Monroe County, New York. It 7 U.S. Federal Building Little Theatres Long known for its wide range of photographic ¦lm products, Kodak is a four story, Richardsonian Romanesque style structure with an Rochester Riverside Convention Ctr 7 is re-focusing on two major markets: digital photography and digital inner court and tower. It was built between 1885 and 1889 of heavy U.S. Federal Building printing. brown sandstone with a metal skeleton. It was expanded in 1893 Rochester Riverside Convention Ctr Hours: Mon–Sun (hours vary) and in 1907. The building was designed in part by noted architect Strong National Museum of Play Phone: (585) 680-0000 Harvey Ellis under the Oce of the Supervising Architect Miin E. Bell. The building serves as the Rochester City Hall. Strong National Museum of Play Hours: Mon–Sun (hours vary) The Inn on Broadway 13 First Federal Plaza Phone: (585) 680-0000 The Inn on Broadway The Center at High Falls is Rochester’s Visitor Center and a New York Washington Square Garage State Heritage Area. We oer self-guided neighborhood tours which include three scenic overlooks of our 96-foot waterfall. Our Washington Square Garage Museum oers overviews of area history, geography, commerce, Xerox Square and culture. The Center at High Falls Fine Art Gallery celebrates Xerox Square contemporary culture through the work of local artists. Parking 5 Frontier Field 8 Frontier Field is a baseball stadium located at One Morrie Silver Genesee Crossroads Garage Way in downtown Rochester, New York. The park opened in 1996, replacing Silver Stadium in northern Rochester, which had been 4 High Falls Parking Garage home to professional baseball in Rochester since 1929. The ballpark seats 10,868 spectators for baseball. 11 Phone: (585) 680-0000 Sister Cities Garage Learn more about Rochester Learn more about Rochester Learn more about Rochester Learn more about Rochester

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. Option A Option B Option C Option A The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Major Kiosk Minor Kiosk Directional Sign Interpretive Sign Mid-Block Map Date Revisions Scale 09.13.11 As noted

1.19 SCHEMATIC DESIGN

Concept 2 City of Rochester

RochesterWalks City of Rochester

1 1

3 3

2 2

4 4

8 8 5 5

7 7 6 6

12 8 12 8 13 13 11 11 10 10

9 9

NorthWest SouthWest NorthEast SouthEast NorthWest SouthWest NorthEast SouthEast

3 Center at High Falls Blue Cross Arena/War Memorial Downstairs Cabaret Theatre Bausch & Lomb Place 3 Center at High Falls Blue Cross Arena/War Memorial Downstairs Cabaret Theatre Bausch & Lomb Place 6 City Hall City Public Safety Bldg Downstairs Cabaret Theatre Ctr Clinton Square 6 City Hall City Public Safety Bldg Downstairs Cabaret Theatre Ctr Clinton Square 9 Downstairs Cabaret Theatre Two City School District Oces Eastman Student Living Ctr Court Street Garage 9 Downstairs Cabaret Theatre Two City School District Oces Eastman Student Living Ctr Court Street Garage 2 Eastman Kodak Corp. Headquarters Civic Center Plaza Greyhound/Trailways Station East End Garage 2 Eastman Kodak Corp. Headquarters Civic Center Plaza Greyhound/Trailways Station East End Garage 13 First Federal Plaza Hall of Justice/Courts MCC Damon City Campus Eastman School of Music 13 First Federal Plaza Hall of Justice/Courts MCC Damon City Campus Eastman School of Music 5 Frontier Field Monroe County Oce Bldg Mortimer Street Garage ESL Federal Credit Union 5 Frontier Field Monroe County Oce Bldg Mortimer Street Garage ESL Federal Credit Union 8 Genesee Crossroads Garage Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield 8 Genesee Crossroads Garage Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield 4 High Falls Parking Garage St. Joseph’s Garage GeVa Theatre Center 4 High Falls Parking Garage St. Joseph’s Garage GeVa Theatre Center 10 Hochstein School of Music SUNY Brockport Metro Ctr HSBC Plaza 10 Hochstein School of Music SUNY Brockport Metro Ctr HSBC Plaza 12 Rochester Plaza Hotel SUNY Educational Opportunity Ctr Hyatt Regency Hotel 12 Rochester Plaza Hotel SUNY Educational Opportunity Ctr Hyatt Regency Hotel 11 Sister Cities Garage YMCA Metro Ctr IRS Oces 11 Sister Cities Garage YMCA Metro Ctr IRS Oces 1 Soccer Stadium YWCA Kodak Hall at Eastman Theater 1 Soccer Stadium YWCA Kodak Hall at Eastman Theater 7 U.S. Federal Building Little Theatres 7 U.S. Federal Building Little Theatres Rochester Riverside Convention Ctr Rochester Riverside Convention Ctr Strong National Museum of Play Strong National Museum of Play The Inn on Broadway The Inn on Broadway Washington Square Garage Washington Square Garage Xerox Square Xerox Square

Learn more about Rochester Learn more about Rochester

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale Major Kiosk 09.13.11 As noted

1.20 SCHEMATIC DESIGN

Concept 2

RochesterWalks RochesterWalks RochesterWalks

1 1 1 3 3 2 3 2 2 4 4

8 4 5 8 5 7 6 7 8 6 12 8 5 13 12 8 11 13 7 10 11 6 10 9 12 8 9 13 11 10

NorthEast SouthEast NorthWest SouthWest NorthWest Quadrant

3 Center at High Falls 10 Hochstein School of Music The Center at High Falls is Rochester’s Visitor Center and a New York At Hochstein, our mission is simple: to provide excellent music and Downstairs Cabaret Theatre Bausch & Lomb Place State Heritage Area. We oer self-guided neighborhood tours which dance instruction to anyone who is interested - regardless of age, include three scenic overlooks of our 96-foot waterfall. Our Museum level of skill, background, or ability to pay. We aim to nurture and Downstairs Cabaret Theatre Ctr Clinton Square 3 Center at High Falls Blue Cross Arena/War Memorial oers overviews of area history, geography, commerce, and culture. inspire each individual, and to welcome all to our community of musicians, dancers, and audiences. 6 City Hall City Public Safety Bldg Hours: Mon–Sun (hours vary) Hours: Mon–Sun (hours vary) Eastman Student Living Ctr Court Street Garage Phone: (585) 680-0000 Phone: (585) 680-0000 9 Downstairs Cabaret Theatre Two City School District Oces Greyhound/Trailways Station East End Garage 6 City Hall 12 Rochester Plaza Hotel 2 Eastman Kodak Corp. Headquarters Civic Center Plaza City Hall is a four story, Richardsonian Romanesque style structure The Rochester Plaza Hotel & Conference Center is downtown MCC Damon City Campus Eastman School of Music with an inner court and tower. It was built between 1885 and 1889 of Rochester, NY's preeminent facility. Kodak, the Federal Court, Local heavy brown sandstone with a metal skeleton. It was expanded in and State Government oces, banks, Xerox, and the award winning Mortimer Street Garage ESL Federal Credit Union 13 First Federal Plaza Hall of Justice/Courts 1893 and in 1907. The building was designed in part by noted Rochester Riverside Convention Center are all within walking architect Harvey Ellis under the Oce of the Supervising Architect distance. The hotel is adjacent to the historic High Falls 5 Frontier Field Monroe County Oce Bldg Miin E. Bell. The building serves as the Rochester City Hall. neighborhood, the East End entertainment district, and the St. Paul Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield Hours: Mon–Sun (hours vary) Quarter. Phone: (585) 680-0000 8 Genesee Crossroads Garage St. Joseph’s Garage GeVa Theatre Center 9 Downstairs Cabaret Theatre Two 1 Rochester Rhinos Soccer Stadium 4 High Falls Parking Garage Downstairs Cabaret Theatre is a live, professional, not-for-pro¤t The stadium, crafted by Populous, was originally deemed PAETEC SUNY Brockport Metro Ctr HSBC Plaza theatre; producing musicals, comedies, dramas, new works, and Park during its 2006 opening before it was renamed for its home 10 music events in a year-round, repertory schedule. Since its inception team after the original communications team didn't plan on SUNY Educational Opportunity Ctr Hyatt Regency Hotel Hochstein School of Music in 1983, the Downstairs Cabaret has made its mark in the Rochester renewing their naming rights contract. The venue currently holds community by producing a diverse oering of musicals and plays both men's and women's Rhinos soccer events as well as the 12 Rochester Plaza Hotel and in the development of new works. Rochester Rattlers of Major League Lacrosse games. YMCA Metro Ctr IRS Oces Phone: (585) 680-0000 Phone: (585) 680-0000 11 Sister Cities Garage YWCA Kodak Hall at Eastman Theater 2 Eastman Kodak Corp. Headquarters 7 U.S. Federal Building 1 Soccer Stadium Eastman Kodak Company (NYSE: EK) is a multinational US corporation Federal Building, also known as the Old Post Oce, is a historic Little Theatres which produces imaging and photographic materials and equipment. oce building located at Rochester in Monroe County, New York. It 7 Long known for its wide range of photographic ¤lm products, Kodak is a four story, Richardsonian Romanesque style structure with an Rochester Riverside Convention Ctr U.S. Federal Building is re-focusing on two major markets: digital photography and digital inner court and tower. It was built between 1885 and 1889 of heavy printing. brown sandstone with a metal skeleton. It was expanded in 1893 Hours: Mon–Sun (hours vary) and in 1907. The building was designed in part by noted architect Strong National Museum of Play Phone: (585) 680-0000 Harvey Ellis under the Oce of the Supervising Architect Miin E. Bell. The building serves as the Rochester City Hall. Hours: Mon–Sun (hours vary) The Inn on Broadway 13 First Federal Plaza Phone: (585) 680-0000 The Center at High Falls is Rochester’s Visitor Center and a New York Washington Square Garage State Heritage Area. We oer self-guided neighborhood tours which include three scenic overlooks of our 96-foot waterfall. Our Museum oers overviews of area history, geography, commerce, Xerox Square and culture. The Center at High Falls Fine Art Gallery celebrates contemporary culture through the work of local artists. Parking 5 Frontier Field 8 Frontier Field is a baseball stadium located at One Morrie Silver Genesee Crossroads Garage Way in downtown Rochester, New York. The park opened in 1996, replacing Silver Stadium in northern Rochester, which had been 4 High Falls Parking Garage home to professional baseball in Rochester since 1929. The ballpark seats 10,868 spectators for baseball. 11 Phone: (585) 680-0000 Sister Cities Garage

Learn more about Rochester Learn more about Rochester Learn more about Rochester

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. Option A Option B The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale Minor Kiosk – East/ West Minor Kiosk – Quadrant 09.13.11 As noted

1.21 SCHEMATIC DESIGN

Concept 2

City of Rochester City of Rochester

SW NW NW NE

NW NE SW SE Call 585-visitor Call 585-visitor

Option A Option B

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Mid-Block Map Date Revisions Scale 09.13.11 As noted

1.22 SCHEMATIC DESIGN

Concept 2

NorthWest NorthWest Cascade Government District District

Hochstein School Hochstein School City Hall City Hall US Federal Building US Federal Building Renoylds Arcade Renoylds Arcade SUNY Metro Center SUNY Metro Center Frontier Field Frontier Field

Government District Cascade District

Midtown NE Midtown NE

RTS Transit Center RTS Transit Center Intermodal Station Intermodal Station

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL Reverse Elevation CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program Directional Sign – Option 1 Date Revisions Scale 09.13.11 As noted

1.23 SCHEMATIC DESIGN

Concept 2

NorthEast NorthWest Government Grove Place District

Hochstein School Hochstein School City Hall City Hall US Federal Building US Federal Building Renoylds Arcade Renoylds Arcade SUNY Metro Center SUNY Metro Center Frontier Field Frontier Field

NorthWest Quadrant NorthEast Quadrant SouthEast Quadrant SouthWest Quadrant

RTS Transit Center RTS Transit Center Intermodal Station Intermodal Station

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS Color Study (Messages are placeholders only)

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program Directional Sign – Option 2 Date Revisions Scale 09.13.11 As noted

1.24 SCHEMATIC DESIGN

Concept 2

Canal Government NW District SW District Hochstein School Hochstein School City Hall City Hall US Federal Building US Federal Building Renoylds Arcade Renoylds Arcade SUNY Metro Center SUNY Metro Center Frontier Field Frontier Field Brown’s Race/ Government District Cascade District High Falls Midtown SE Midtown NE

RTS Transit Center RTS Transit Center Intermodal Station Intermodal Station

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS Color Study (Messages are placeholders only) Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program Directional Sign – Option 3 (color/icon study) Date Revisions Scale 09.13.11 As noted

1.25 SCHEMATIC DESIGN

Concept 2

Government NW SE Washington District Square Hochstein School Central Library City Hall Convention Ctr US Federal Bldg Midtown Redev. Renoylds Arcade Visit Rochester SUNY Metro Ctr Roco Art Ctr Frontier Field The Strong High Falls District Manhattan District Cascade District Canal District

RTS Transit Center RTS Transit Center Intermodal Station Intermodal Station

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program Directional Sign – Option 4 Date Revisions Scale 09.13.11 As noted

1.26 SCHEMATIC DESIGN

Concept 2

St. Joseph’s Cascade Park NE NW District Hochstein School Hochstein School City Hall City Hall US Federal Building US Federal Building Renoylds Arcade Renoylds Arcade SUNY Metro Center SUNY Metro Center Frontier Field Frontier Field

Government District Government District

Eastend Midtown NE

RTS Transit Center RTS Transit Center Intermodal Station Intermodal Station

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program Directional Sign – Option 5 Date Revisions Scale 09.13.11 As noted

1.27 SCHEMATIC DESIGN

Hochstein School City Hall US Federal Bldg Concept 3 Renoylds Arcade SUNY Metro Ctr Hochstein School Frontier Field City Hall US Federal Building Renoylds Arcade Cascade District SUNY Metro Center Frontier Field

Cascade District Midtown NE Midtown NE

RTS Transit Ctr RTS Transit Center Intermodal Station Intermodal Station

rochester walks southwest northwest

welcome to Rochester NorthWest Quadrant

3 1 2 3 4 2

8 5 4

7 6 8 12 8 5 13 11 7 10 6

9 12 8 13 11 10

NorthWest SouthWest NorthEast SouthEast

3 Center at High Falls 10 Hochstein School of Music 3 Center at High Falls Blue Cross Arena/War Memorial Downstairs Cabaret Theatre Bausch & Lomb Place The Center at High Falls is Rochester’s Visitor Center and a New York At Hochstein, our mission is simple: to provide excellent music and State Heritage Area. We oer self-guided neighborhood tours which dance instruction to anyone who is interested - regardless of age, include three scenic overlooks of our 96-foot waterfall. Our Museum level of skill, background, or ability to pay. We aim to nurture and 6 City Hall City Public Safety Bldg Downstairs Cabaret Theatre Ctr Clinton Square oers overviews of area history, geography, commerce, and culture. inspire each individual, and to welcome all to our community of musicians, dancers, and audiences. 9 Hours: Mon–Sun (hours vary) Hours: Mon–Sun (hours vary) Downstairs Cabaret Theatre Two City School District Oces Eastman Student Living Ctr Court Street Garage Phone: (585) 680-0000 Phone: (585) 680-0000 2 Eastman Kodak Corp. Headquarters Civic Center Plaza Greyhound/Trailways Station East End Garage 6 City Hall 12 Rochester Plaza Hotel 13 First Federal Plaza Hall of Justice/Courts MCC Damon City Campus Eastman School of Music City Hall is a four story, Richardsonian Romanesque style structure The Rochester Plaza Hotel & Conference Center is downtown with an inner court and tower. It was built between 1885 and 1889 of Rochester, NY's preeminent facility. Kodak, the Federal Court, Local heavy brown sandstone with a metal skeleton. It was expanded in and State Government oces, banks, Xerox, and the award winning 5 Frontier Field Monroe County Oce Bldg Mortimer Street Garage ESL Federal Credit Union 1893 and in 1907. The building was designed in part by noted Rochester Riverside Convention Center are all within walking architect Harvey Ellis under the Oce of the Supervising Architect distance. The hotel is adjacent to the historic High Falls 8 Genesee Crossroads Garage Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield Miin E. Bell. The building serves as the Rochester City Hall. neighborhood, the East End entertainment district, and the St. Paul Hours: Mon–Sun (hours vary) Quarter. Phone: (585) 680-0000 4 High Falls Parking Garage St. Joseph’s Garage GeVa Theatre Center 9 Downstairs Cabaret Theatre Two 1 Rochester Rhinos Soccer Stadium 10 Hochstein School of Music SUNY Brockport Metro Ctr HSBC Plaza Downstairs Cabaret Theatre is a live, professional, not-for-pro¤t The stadium, crafted by Populous, was originally deemed PAETEC theatre; producing musicals, comedies, dramas, new works, and Park during its 2006 opening before it was renamed for its home music events in a year-round, repertory schedule. Since its inception team after the original communications team didn't plan on 12 Rochester Plaza Hotel SUNY Educational Opportunity Ctr Hyatt Regency Hotel in 1983, the Downstairs Cabaret has made its mark in the Rochester renewing their naming rights contract. The venue currently holds community by producing a diverse oering of musicals and plays both men's and women's Rhinos soccer events as well as the 11 and in the development of new works. Rochester Rattlers of Major League Lacrosse games. Sister Cities Garage YMCA Metro Ctr IRS Oces Phone: (585) 680-0000 Phone: (585) 680-0000 1 Soccer Stadium YWCA Kodak Hall at Eastman Theater 2 Eastman Kodak Corp. Headquarters 7 U.S. Federal Building 7 U.S. Federal Building Little Theatres Eastman Kodak Company (NYSE: EK) is a multinational US corporation Federal Building, also known as the Old Post Oce, is a historic which produces imaging and photographic materials and equipment. oce building located at Rochester in Monroe County, New York. It Long known for its wide range of photographic ¤lm products, Kodak is a four story, Richardsonian Romanesque style structure with an Rochester Riverside Convention Ctr is re-focusing on two major markets: digital photography and digital inner court and tower. It was built between 1885 and 1889 of heavy printing. brown sandstone with a metal skeleton. It was expanded in 1893 Hours: Mon–Sun (hours vary) and in 1907. The building was designed in part by noted architect Strong National Museum of Play Phone: (585) 680-0000 Harvey Ellis under the Oce of the Supervising Architect Miin E. Bell. The building serves as the Rochester City Hall. The Inn on Broadway Hours: Mon–Sun (hours vary) 13 First Federal Plaza Phone: (585) 680-0000 The Center at High Falls is Rochester’s Visitor Center and a New York Washington Square Garage State Heritage Area. We oer self-guided neighborhood tours which include three scenic overlooks of our 96-foot waterfall. Our Xerox Square Museum oers overviews of area history, geography, commerce, and culture. The Center at High Falls Fine Art Gallery celebrates contemporary culture through the work of local artists. Parking 5 Frontier Field 8 Genesee Crossroads Garage Frontier Field is a baseball stadium located at One Morrie Silver Way in downtown Rochester, New York. The park opened in 1996, replacing Silver Stadium in northern Rochester, which had been 4 High Falls Parking Garage home to professional baseball in Rochester since 1929. The ballpark seats 10,868 spectators for baseball. 11 Sister Cities Garage Learn more about Rochester

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale Option A Option B 09.13.11 As noted Major Kiosk Minor Kiosk Mid-Block Map Directional Sign

1.28 SCHEMATIC DESIGN

Concept 3

welcome to Rochester NorthWest Quadrant

3 1 2 3 4 2

8 5 4

7 6 8 12 8 5 13 11 7 10 6

9 12 8 13 11 10

NorthWest SouthWest NorthEast SouthEast

3 Center at High Falls 10 Hochstein School of Music 3 Center at High Falls Blue Cross Arena/War Memorial Downstairs Cabaret Theatre Bausch & Lomb Place The Center at High Falls is Rochester’s Visitor Center and a New York At Hochstein, our mission is simple: to provide excellent music and State Heritage Area. We oer self-guided neighborhood tours which dance instruction to anyone who is interested - regardless of age, include three scenic overlooks of our 96-foot waterfall. Our Museum level of skill, background, or ability to pay. We aim to nurture and 6 City Hall City Public Safety Bldg Downstairs Cabaret Theatre Ctr Clinton Square oers overviews of area history, geography, commerce, and culture. inspire each individual, and to welcome all to our community of musicians, dancers, and audiences. 9 Hours: Mon–Sun (hours vary) Hours: Mon–Sun (hours vary) Downstairs Cabaret Theatre Two City School District Oces Eastman Student Living Ctr Court Street Garage Phone: (585) 680-0000 Phone: (585) 680-0000 2 Eastman Kodak Corp. Headquarters Civic Center Plaza Greyhound/Trailways Station East End Garage 6 City Hall 12 Rochester Plaza Hotel 13 First Federal Plaza Hall of Justice/Courts MCC Damon City Campus Eastman School of Music City Hall is a four story, Richardsonian Romanesque style structure The Rochester Plaza Hotel & Conference Center is downtown with an inner court and tower. It was built between 1885 and 1889 of Rochester, NY's preeminent facility. Kodak, the Federal Court, Local heavy brown sandstone with a metal skeleton. It was expanded in and State Government oces, banks, Xerox, and the award winning 5 Frontier Field Monroe County Oce Bldg Mortimer Street Garage ESL Federal Credit Union 1893 and in 1907. The building was designed in part by noted Rochester Riverside Convention Center are all within walking architect Harvey Ellis under the Oce of the Supervising Architect distance. The hotel is adjacent to the historic High Falls 8 Genesee Crossroads Garage Radisson Hotel Rochester Riverside Excellus Blue Cross/Blue Shield Miin E. Bell. The building serves as the Rochester City Hall. neighborhood, the East End entertainment district, and the St. Paul Hours: Mon–Sun (hours vary) Quarter. Phone: (585) 680-0000 4 High Falls Parking Garage St. Joseph’s Garage GeVa Theatre Center 9 Downstairs Cabaret Theatre Two 1 Rochester Rhinos Soccer Stadium 10 Hochstein School of Music SUNY Brockport Metro Ctr HSBC Plaza Downstairs Cabaret Theatre is a live, professional, not-for-pro£t The stadium, crafted by Populous, was originally deemed PAETEC theatre; producing musicals, comedies, dramas, new works, and Park during its 2006 opening before it was renamed for its home music events in a year-round, repertory schedule. Since its inception team after the original communications team didn't plan on 12 Rochester Plaza Hotel SUNY Educational Opportunity Ctr Hyatt Regency Hotel in 1983, the Downstairs Cabaret has made its mark in the Rochester renewing their naming rights contract. The venue currently holds community by producing a diverse oering of musicals and plays both men's and women's Rhinos soccer events as well as the 11 and in the development of new works. Rochester Rattlers of Major League Lacrosse games. Sister Cities Garage YMCA Metro Ctr IRS Oces Phone: (585) 680-0000 Phone: (585) 680-0000 1 Soccer Stadium YWCA Kodak Hall at Eastman Theater 2 Eastman Kodak Corp. Headquarters 7 U.S. Federal Building 7 U.S. Federal Building Little Theatres Eastman Kodak Company (NYSE: EK) is a multinational US corporation Federal Building, also known as the Old Post Oce, is a historic which produces imaging and photographic materials and equipment. oce building located at Rochester in Monroe County, New York. It Long known for its wide range of photographic £lm products, Kodak is a four story, Richardsonian Romanesque style structure with an Rochester Riverside Convention Ctr is re-focusing on two major markets: digital photography and digital inner court and tower. It was built between 1885 and 1889 of heavy printing. brown sandstone with a metal skeleton. It was expanded in 1893 Hours: Mon–Sun (hours vary) and in 1907. The building was designed in part by noted architect Strong National Museum of Play Phone: (585) 680-0000 Harvey Ellis under the Oce of the Supervising Architect Miin E. Bell. The building serves as the Rochester City Hall. The Inn on Broadway Hours: Mon–Sun (hours vary) 13 First Federal Plaza Phone: (585) 680-0000 The Center at High Falls is Rochester’s Visitor Center and a New York Washington Square Garage State Heritage Area. We oer self-guided neighborhood tours which include three scenic overlooks of our 96-foot waterfall. Our Xerox Square Museum oers overviews of area history, geography, commerce, and culture. The Center at High Falls Fine Art Gallery celebrates contemporary culture through the work of local artists. Parking 5 Frontier Field 8 Genesee Crossroads Garage Frontier Field is a baseball stadium located at One Morrie Silver Way in downtown Rochester, New York. The park opened in 1996, replacing Silver Stadium in northern Rochester, which had been 4 High Falls Parking Garage home to professional baseball in Rochester since 1929. The ballpark seats 10,868 spectators for baseball. 11 Sister Cities Garage Learn more about Rochester

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale Major Kiosk Minor Kiosk 09.13.11 As noted

1.29 SCHEMATIC DESIGN

Concept 3

Hochstein School City Hall US Federal Bldg Renoylds Arcade SUNY Metro Ctr Hochstein School Frontier Field City Hall US Federal Building Renoylds Arcade Cascade District SUNY Metro Center Frontier Field

Midtown NE Cascade District Midtown NE

RTS Transit Ctr RTS Transit Center Intermodal Station Intermodal Station

northwest southwest

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Directional Sign – Option 1 Directional Sign – Option 2 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 09.13.11 As noted

1.30 SCHEMATIC DESIGN

Concept 3

rochester walks

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL Mid-Block Map CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 09.13.11 As noted

h’s 1.31 SCHEMATIC DESIGN gton S sep Sq in qu o u h J a s a . r t a r e e S

Interpretive Concept It happened here! It happened here!

Washington Square's Frederick Law Olmsted park creates a gracious centerpoint for its neighborhood and memorializes Rochester's war eph’s Sq os u casualties. J a . r t e S Learn more ton ng Sq hi u s a a r e

It happened here! It happened here! Washington Square's Frederick Law Olmsted park creates a gracious centerpoint for its neighborhood and memorializes Rochester's war casualties.

Learn more

THIS DRAWING REPRESENTS DESIGN INTENT ONLY. FABRICATOR WILL BE RESPONSIBLE TO VERIFY ALL CONDITIONS IN FIELD PRIOR TO SHOP DRAWINGS

Client/Project Project No. The City of Rochester 11222001 Pedestrian Signage & Wayfinding Program

Date Revisions Scale 09.13.11 As noted Interpretive/Interactive Trailblazer © 2011 Cloud Gehshan Associates appendix e cost estimate 2012 Center City Pedestrian Circulation and Wayfinding Study Rochester, New York

Engineer's Estimate for Probable Construction Costs

Wayfinding Signage - Double Sided Kiosk Costs

Item Description Unit Unit Cost QTY Total Cost Total Cost

Major Kiosk Double Sided - Surface Mounted (including 42" deep footing) EA $ 9,700.00 21 $203,700.00 Double Sided - Embeded Posts EA $ 8,800.00 21 $184,800.00

Minor Kiosk Double Sided - Surface Mounted (including 42" deep footing) EA $ 5,900.00 17 $100,300.00 Double Sided - Embeded Post EA $ 5,600.00 17 $ 95,200.00

Mid-Block Map Double Sided - Pole/Post Mounted EA $ 2,100.00 12 $ 25,200.00 $ 25,200.00

Directional Sign Double Sided - Pole/Post Mounted EA $ 1,900.00 54 $102,600.00 $102,600.00

Interpretive EA $ 400.00

Trailblazer EA $ 200.00

$431,800.00 $407,800.00

Wayfinding Signage - Single Sided Kiosk Costs

Item Description Unit Unit Cost QTY Total Cost Total Cost

Major Kiosk Single Sided - Surface Mounted (including 42" deep footing) EA $ 8,600.00 21 $180,600.00 Single Sided - Embeded Posts EA $ 7,700.00 21 $161,700.00

Minor Kiosk Single Sided - Surface Mounted (including 42" deep footing) EA $ 5,000.00 17 $ 85,000.00 Single Sided - Embeded Post EA $ 4,700.00 17 $ 79,900.00

Mid-Block Map Double Sided - Pole/Post Mounted EA $ 2,100.00 12 $ 25,200.00 $ 25,200.00

Directional Sign Double Sided - Pole/Post Mounted EA $ 1,900.00 54 $102,600.00 $102,600.00

Interpretive EA $ 400.00

Trailblazer EA $ 200.00

$393,400.00 $369,400.00 appendix f meeting minutes Meeting Summary City of Rochester Pedestrian Wayfinding Study

DATE February 24, 2011

MEETING NOTES STUDY AREA

9 Study area boundaries shall be consistent with the CCD Zoning District.

PROJECT ADVISORY COMMITTEE

9 Current committee composition is consistent with proposal review committee. Doug to provide updated list of membership. 9 Additional members of committee to be identified. RGRTA? Representative from Disability Rights group? Downtown representation?

CONTRACT AND BUDGET

9 Contract and City voucher forms provided to Bergmann. 9 Invoicing to occur at the end of Phase 1, Phase 2 and Phase 3 in lump sum amounts as identified in Section 3 of contract. 9 Bergmann will prepare GTC forms and submit to City with invoices and vouchers.

TASK 1: EXISTING PLANS (BACKGROUND DOCUMENTS)

9 Documents provided electronically when possible 9 Documents to be provided over course of next 2 weeks 9 Relevant documents to be provided:

- Center City Master Plan - Erie Harbor Master Plan - Genesee River Trail - Heritage Trail grant application - RGRTA - Midtown GEIS - Downtown Circulation Study - Midtown Street Re-Alignments - Circulator Study - Bike Master Plan – Routes and Amenities - RDDC Destination Map - Updated Maps on Kiosks – colors, matches vehicular system - Aqueduct / Historic Canal District - RDDC Strategic Development Sheet - Map with existing signage located from City ADDITIONAL CONSIDERATIONS

9 RGRTA recognizes need to start thinking about wayfinding in and around new transit center. 9 Need to make sure plan makes mention of accommodating people with disabilities and limited English proficiency. 9 How does technology get integrated (I-phone applications, etc.) – out of scope but consideration and recommendations should be made in report. 9 Possible sponsorship of signs? Signs as revenue generators? 9 RGRTA plans to have bicycle parking (20 spots) at new transit center, as well as bike maintenance and sales. 9 Make sure existing skyway system is addressed. Current map is 15+ years old. On RDDC website. 9 Overarching goal of project is to connect the various trail systems so there is the perception of seamless integration. 9 RDDC online map: http://www.rochesterdowntown.com/locator/locator.html 9 Need street re-alignments proposed as part of Midtown. Wayfinding plan should consider road configurations 5 years from now, not today. 9 Get map from Steve (RDDC) showing all the proposed projects in downtown. Need to connect key development areas. 9 Existing conditions should result in a map with existing sign locations including an understanding of those associated with the vehicular wayfinding program, historic markers, kiosks, bus stop locations, any bike lockers in garages, etc. 9 CG – Really interested in learning about best practices / examples from other communities.

NEXT STEPS

9 Public meeting #1 – held at conclusion of Phase 1 tasks. Target end of April or early May. 9 Next PAC meeting tentatively scheduled for Thursday, April 14th at 2:00 PM at Bergmann Offices (19th floor board room).

M Center City Circulation and Pedestrian Wayfinding Study Project Advisory Meeting No. 2 Meeting Minutes

April 14, 2011 | 1:30-3:00pm at Bergmann Associates

Attendees: Doug Benson City of Rochester, Planning Josh Artuso City of Rochester, Planning Andrew Raus Bergmann Associates Kimberly Baptiste Bergmann Associates Mark Johns Bergmann Associates Barbara Schwarzenbach Cloud Gehshan Associates Tony Hubbard City of Rochester, Parking Tony Favro Genesee Transportation Council Jeff Mroczek City of Rochester, DES Sean Phelan Rochester Downtown Development Corporation Steve Golding City of Rochester, Dept. of Neighborhood and Business Development Brent Penwarden Monroe County Dept. of Transportation

This meeting was held to review the documented existing conditions, discuss the Center City destinations, review best practices in wayfinding system design and to plan the first public meeting. A PowerPoint presentation was led by Kimberly Baptiste and Barbara Schwarzenbach. Handouts included an agenda and existing condition maps. The following is a summary of the discussion, decisions, and action items from this meeting.

Sign System Comments:

1. Large map to grab attention ‘Super Size’ 2. Historic figures could be used to identify quadrants a. visitor will get history with people ‘showing/guiding them around’ 3. Iconic buildings could be used to identify quadrants/districts 4. Consider incorporating audio 5. Incorporate interpretive storytelling 6. Referenced Freedom Trail [Boston,Ma] a. Heritage trail utilizes same concept with marking in ground 7. Would like new kiosks a. easy to update and replace b. low cost and easy 8. System should be playful 9. Old signs should be replaced with new signs 10. The group decided there should be 6 major pedestrian gateways a. modeled after the vehicular gateways.

28 East Main Street // 200 First Federal Plaza // Rochester, NY 14614-1909 // tel: 585.232.5135 Wayfinding and Orientation:

1. Main Street and Genesee River should be used as organizing elements 2. Direct visitors to district, not destinations 3. Use hierarchy a. Quadrant > District > Destination

Design Aesthetic:

1. Some would prefer modern design – more interesting and exciting 2. Some would prefer classic and timeless design 3. Maps in grand – sculpture parks – in addition to sign system a. create a social gathering area

Destinations and Districts:

1. Destinations should have permanence. 2. No private services will be listed on destinations. 3. Add parks and open space to destinations 4. Add future transit center to destinations 5. Districts should be re-evaluated, should not force districts

Action Items:

Design Team:

1. Revise Existing Condition Maps to include items noted 2. Prepare master list of all possible destinations for PAC review (attached) 3. Complete Inventory and Analysis Report [Task One] 4. Prepare Schematic Sign System Design for Public Meeting 5. Identify Preliminary Routes for Public Meeting 6. Schedule Public Meeting No. 1

Project Advisory Committee:

1. Review master destination list and provide consultant with edited list (attached)

CC: All Meeting attendees

28 East Main Street // 200 First Federal Plaza // Rochester, NY 14614-1909 // tel: 585.232.5135 Center City Circulation and Pedestrian Wayfinding Study Project Advisory Committee Meeting #3 June 2, 2011 • 1:30 – 3:00 PM

Meeting Attendees

(1) Kimberly Baptiste, Bergmann Associates (2) Mark Johns, Bergmann Associates (3) Doug Benson, City of Rochester (4) Josh Artuso, City of Rochester (5) Jeffery Mroczek, City of Rochester (6) Tony Favro, GTC (7) Susan Welk Lindsay, City of Rochester / Visible Rochester

Meeting Summary

(1) Welcome

x Susan Welk Lindsay was added to the Steering Committee, representing the City of Rochester Office of Real Estate and the Visible Rochester committee

(2) Preliminary Findings/Recommendations and Discussion

a. Sign System Features

x Quad Three alternatives should be developed: 1) Traditional (build on black and gold), 2) Modern (clean and simple), 3) free card (Cloud Gehshan to identify) District Icon Destinations x Critical to keep quadrant organization integrated into sign system – integrate colors Transportation Features or names

Idea for general sign x “Free card” design option could include a concept that more abstractly incorporates design/organization quadrants

x Mount Vernon example – green base could be quadrant color

x We should not expect too much from signage – no need to be artistic x Think about future incorporation of audio / smart phone / interpretive elements

b. Sign System Organization

x Districts are appealing as part of organization framework / create a special context for visitors

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Project Advisory Committee Meeting #3 Page 1 of 3 x If a site is located somewhere in Center City that is not within a district, it can have a generalized Center City icon/brand x Specific icons associated with each district to be determined – get community feedback at public meeting #1? o High Falls image of falls o East End could be people o Icons should be graphic with a modern silhouette

c. Districts

Modifications to District Map: x Join East End and Upper East End Districts into one x Add Cascade District back in, drop Bridge from name x Add Grove Place x Add St. Joseph’s Square

d. Destinations and Routing

x Specific destinations noted during meeting with master list to be updated x Fall back on Center City Vehicular signage list as starting point

o Jeff to provide final list from Vehicular system

x Map must also incorporate / be organized around quad system x Hotels should be a key orientation and arrival points with map and signage

x Look at journeys and routes developed by Rochester Design Center – review evaluation of streetscapes identified as part of charrettes

(3) Feedback on Working Report

x Comfortable with overall look, content, etc.

(4) Public Informational Meeting #1

x Open house format as opposed to traditional presentation x Scheduled for June 29 from 4-7 PM at City Hall x Identify 4 stations where people can learn / interact / participate o Station #1 - Best Practices (educational, rank of likes and dislikes) o Station #2 – Districts / Icons (feedback on proposed districts, ideas for icons) o Station #3 – Confirmation of destinations o Station #4 – Map (highlight routes, key features, important nodes, etc.)

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Project Advisory Committee Meeting #3 Page 2 of 3 (5) Next Steps / Miscellaneous

x Should reach out to hotels to get real visitor feedback x After public meeting consultant team will begin conceptual planning and present preliminary ideas back to Steering Committee x Visible Rochester – get focus group summaries that group hosted

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Project Advisory Committee Meeting #3 Page 3 of 3

Center City Circulation and Pedestrian Wayfinding Study Project Advisory Committee Meeting #4 • September 13, 2011 • 1:30 – 3:00 PM MEETING SUMMARY

Meeting Attendees

x Doug Benson, City of Rochester x Josh Artuso, City of Rochester x Pam Delany, City of Rochester x Jeffery Mroczek, City of Rochester x Tony Favro, GTC x Sean Phelan, RDDC x Susan Welk Lindsay, City of Rochester / Visible Rochester x Kimberly Baptiste, Bergmann Associates x Sue Steele, Bergmann Associates x Barbara Schwarzenbach, Cloud Gehshan Associates

Meeting Summary

Presentation of Schematic Design and Discussion

The purpose of Meeting #4 was to present initial work developed in association with Phase 2 of the Wayfinding project.

Districts An updated downtown district map was distributed based on feedback received at committee meeting #3 and public open house #1. Committee agreed to the following: x Midtown district would be limited to area south of Main Street. x Grove Place boundaries should extend to inner loop. x Government District should be renamed. New name to be discussed in follow-on working sessions of the steering committee. Ideas discussed for consideration include Four Corners and State Street District. x Possibly providing direction to outlying districts (such as Susan B. Anthony) and nearby destinations even if they are not within official study area boundaries. Destinations were also revisited and have been updated based on previous comments. x Cloud Gehshan will update their Schematic Design book to account for updated destination list. x Trailheads should also be added as destinations so they show up on directional signage. x Consultant team to review abbreviations of destination from vehicular system to ensure continuity between vehicular and pedestrian wayfinding systems.

Signage Criteria, Locations and Sample Journey Bergmann Associates distributed and reviewed three new maps that identified the proposed signage hierarchy, criteria for sign placement, locations of proposed signage system and sample journey #1.

Signage Criteria Map: x Additional “nodes” to be added at each intersection along Main Street.

Signage Location Map: x Bergmann to revisit signage on Main Street to identify additional kiosk locations. x Street names to be added to map. x Kiosk on State Street at Inner Loop. x Revisit signage hierarchy in vicinity of Corn Hill / Exchange Boulevard per committee members comments.

Sample Journey x Depict 2 to 3 additional sample journeys as examples. Good example may be Corn Hill to Eastman Theatre.

Schematic Design Cloud Gehshan presented a Schematic Design book to take the committee through the design process. The following key comments and decision resulted from a review of this document and associated three signage concepts:

General x Maps in Schematic Design book should be updated to reflect full CC Zoning District as portrayed on Bergmann maps to include small portion of Corn Hill and all areas to the west and east of Inner Loop that fall within the CC Zoning District boundaries. x Brown’s Race reference should be deleted from “High Falls” District throughout.

1.4 and 1.5 - Destinations x Bergmann and Cloud will work together to update destinations list and identify abbreviations, considering those already developed for vehicular system. Some discrepancies may be required as a result of less space available on pedestrian signage. The final destinations list and abbreviations will be provided to the committee for final approval at an upcoming working session. 1.10 and 1.11 - Maps x Discussion of radius line on map depicting 5 minute walk. Majority of committee members agreed that is should remain as a good reference for pedestrians to gauge distances. x Make sure boundaries are consistent. Add district names, including outlying district names such as Susan B. Anthony, Frederick Douglas, and Corn Hill. x Consider making grey outlying area lighter so center city really pops.

1.12 - Fonts x Confirm there is no federal funding requirement for font styles and sizes.

Schematic Design x Like City logo and idea that icon can be interchangeable.

x Like ability to add a whimsical element to the back of the kiosks (interpretive, fun facts, etc.)

x Like tagline – “Walk Center City”

x Concept 2 / Option B of Midblock Map…like modern lines with classic / traditional character. Modify kiosk in Concept 2 to better incorporate mix of modern and traditional consistent with design of midblock map. Provide updated kiosk design back to committee for review and discussion at one of the committee working sessions.

x General consensus favored Concepts 1 and 2. Concept 3 may be too simple and contemporary.

Public Open House

Public Open House #2 is scheduled for September 13, 2011 at City Hall – Council Chambers from 5-8 PM.

Next Steps x Provide Sean Phelan boards to display at Downtown Information Center and RDDC luncheon on 9/28. Boards should be self-explanatory and include a “fun” exercise for viewers that also provides meaningful feedback. x Committee members shall meet independently of consultant team over course of September and October to discuss design aesthetic and preferred design alternatives for wayfinding program. DECISIONS TO BE MADE BY COMMITTEE AT UPCOMING WORKING SESSIONS

Destinations

1 After list with proposed abbreviations provided by Bergmann, confirm and approve list and abbr.

Districts

2 Identify alternate name for “Government” District.

Information Hierarchy

3 Do you think the signs should direct to: A) destinations within a quadrants only , then to other quadrants B) destinations within a district only , then to other districts and quadrants C) destinations within a certain radius including quadrants and/or districts

4 If you answered C, then do you think: A) it is easier for the visitor to have the destinations be grouped by quadrants and sit within a color coded band? (see information architecture 1) B) The destinations should be grouped and sit within a neutral color band? (see information architecture 2) C) Do you think there should be a combination of both approaches? (not shown, would need to revise information architecture 3)

Design

5 Which design direction do you prefer? A) Traditional B) Traditional with contemporary approach C) Modern

6 Do you think the headers should use the A) city logo B) unique icon for each quadrant (icons to be developed in a separate study) C) unique icon for each district (icons to be developed in a separate study)

7 If you like design concept A (traditional) do you prefer: A) a black sign (with gold or white icon) B) a brick colored sign to relate to the architecture of Rochester 8 Do you agree the colors for the quadrants should be consistent with those on the vehicular system?

Major Kiosk Major Kiosk is for overall city study area and is labeled City of Rochester.

9 Do you agree with following key features to include on Major Kiosk? Please delete or add features as you see fit.

• Map oriented as head's up • Study area and part of surrounding area • Genesee River and Main Street • Quadrants • Districts • Streets • Key features such as parks & landmarks • Visitor parking lots and garages • You are here star • 5 minute walking radius • Trails and trail heads • Legend • Major transit stops • Help info: phone numbers for organizations that may provide addt'l information • Room for QR code and web site info • Key map showing major road network x Building footprints?

Minor Kiosk

10 Should the minor kiosk map feature? A) either the west or east side of the study area in which its located B) the quadrant in which its located C) the district in which its located D) centered on the current location and at a larger scale than the Major Kiosk (can include multiple districts and quadrants depending on location)

11 Do you agree with following key features to include on Minor Kiosk? Please delete or add features as you see fit.

Mid-block map

12 Do you agree with following key features to include on Mid-block map? Please delete or add features as you see fit.

• Study area • Genesee River and Main Street • Quadrants • Districts • Key streets • Key features such as parks • Visitor parking lots and garages • You are here star • 5 minute walking radius • Help info phone number

Trailblazers

13 Do you like the idea of a small sign that can be used to trail blaze a specific walking route, heritage trail or tell interpretive stories? Center City | Circulation and Pedestrian Wayfinding Study Public Meeting No. 1 June 29, 2011 • 4:00 – 0:00 PM

Meeting Attendees

(1) Doug Benson, City of Rochester (2) Josh Artuso, City of Rochester (3) Kimberly Baptiste, Bergmann Associates (4) Mark Johns, Bergmann Associates (5) Sue Steele, Bergmann Associates (6) Jeffery Mroczek, City of Rochester (7) Tony Favro, GTC (8) Susan Lindsay, City of Rochester / Visible Rochester (9) Marcia Barry, City of Rochester (10) Patti Donoghue, Visit Rochester (11) John Campolieto, City of Rochester (12) Tom Hack, City of Rochester (13) Mike Alexander (14) Mike Governale (15) Bill Collins (16) John Lam (17) Douglas Fisher

This meeting was held to introduce the public to the Center City Circulation and Pedestrian Wayfinding Study. The open house meeting included four stations that illustrated the existing condition analysis and solicited feedback from attendees on various elements that will be used to develop the signage concepts during the next phase of design. The attendees were given a handout (attached) which explained the project goals and identified the project schedule. The following is a brief summary of the items discussed and feedback received at this meeting: Meeting Summary

STATION No.1: Welcome and Introduction

1. This station included a board with a basic introduction to the project.

2. Attendees were asked to sign in and encouraged to review a draft report during their visit.

3. No comments were received at this station.

Introduction and Welcome Board

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Public Meeting #1 Page 1 of 7

STATION No.2: Sign and Kiosk Design Styles

1. Attendees were given four stickers to rank design style. Attendees were asked to place 2 stickers on their preferred style of the directional signs and 2 stickers on their preferred kiosk design style. Attendees were informed that both stickers could be located on one image, or they could be placed each sticker on two different images.

Direction Signage Styles Kiosk Style

2. The two most preferred directional sign styles are depicted in the images below:

Style No. 1 Preferred Directional Sign Style Style No. 5 Second Most Preferred Directional Sign Style

Style No. 3 Preferred Kiosk Style No. 5 Second Most Preferred Kiosk

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Public Meeting #1 Page 2 of 7

3. Comments left at this station include: a. Like the circles that represent walking distances in minutes. People should know how far they are from something. -Agree -AGREE (walking/cycling times and distances) b. Directions to Southwedge, East Avenue, Art Walk. c. Strong need to link the existing trails to overall plan (i.e. history trail, Genesee Riverway Trail, etc). d. Shape and color of signs should be unique so that visitors easily pick them out from all other signage. e. N/S/E/W indicators should be included so traveler can orient themselves. f. #4 directional style is nice, but it does not show arrows to any destinations. If signs below were co-located with arrows I would choose with design.

STATION No.3: District Icons

1. The district map (below) was presented to a smaller group during a luncheon earlier in the afternoon, the boards were presented again at the open house. The comments drawn on both overall district map include : - Divide ‘Four Corners’ and ‘Cascade’ at Main Street, - add ‘Canal District’ south of Main Street; - revise the north part of ‘Four Corners’ to ‘Government District’ - combine Washington and Manhattan Districts and use a ‘PLAY’ theme (Strong and Geva)

District Map District Map

2. Attendees at the afternoon luncheon and at the public meeting were asked to suggest icons for each of the 9 districts identified on the district map. The following suggestions were made:

Cascade Suggested name: Canal District or Bridge Square Clock kiosk sculpture Re-watered canal Public art along canal Aqueduct Rochester’s heritage trail banners Arts Craft Optic Building, Buckingham Commons

Icon Suggestions

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Public Meeting #1 Page 3 of 7

Brown’s Race High Falls Falls, High falls Water, water, everywhere Watered section of brown’s race Ponte de Rennes bridge Celebrate cool old industrial buildings

Four Corners Suggested name: Government District 2 (the number) Powers Building Government District (star symbol) Money/Government $ (dollar sign) Icon Suggestions City Hall Aqueduct/Canal District Empty Square Top Hat

St. Paul Quarter Little ‘S’ Water Street Music Hall Water Street Last survivals of downtown’s post-milling industrial heritage Brick

St. Joseph’s Square Steeple (Bell Tower) Railroad Station ‘Hinge’ Per pedestrian route as shown on that board - icon Linking view from Eastman Theater and from Falls Field

Grove Place Brownstone Apartments Wonderful Historic Area Icon Suggestions Selden’s Workshop (image of a car) Brick Street Art Decorative Benches Windsor Streets Formal

East End People Gibbs Street Sagamore Music, Music Note, Eastman Theater, Guitar or Trumpet, Spontaneous Outdoor Live Music, Jazz Festival Entertainment, The Little (Movie Theater), Bars Spot Café Arenas Florist Magnificent Church garden Pocket Parks Historic Walking Area Icon Suggestions

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Public Meeting #1 Page 4 of 7

Manhattan Square Manhattan Square Park, Water Fountain, Skating Rink Kids Playing Space Frame Concrete, Concrete, Everywhere Strong Museum, Museum of Play Opportunity

Washington Square The Monument GEVA Theater Central Library St Mary’s Church Wonderful Meditation Garden Hot Dog Vendor Farmer’s Market Capron Street Lofts

STATION No.4: Destinations and Sign System Feedback

Two boards were located at this station, one asking attendees to review and comment on the proposed destinations (below) and another to ask for additional feedback on the preferred Pedestrian Routes, Gateways, and Intersections (next page). See the comments provided on each board below.

Destination Map

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Public Meeting #1 Page 5 of 7

Comments on Destinations:

Revise several spelling and location errors. Landmarks: Rochester’s Historic Canal District Erie Canal Aqueduct Watts Building One Washington Building Historic ENTIRE Erie Canal Route Unitarian/Universalist Church on Washington Sq. Frederick Douglas/Susan B Anthony Bridge

Entertainment/Cultural: River Trails and Access Points VisitRochester Info Center (East Avenue) Nick Tahoe’s Midtown Development East End entertainment District

Routes, Gateways, and Intersections Map

Comments on Routes, Gateways, and Intersections :

Key Gateways: West - Main St/Broad St, North – State St/Inner Loop, East – Main St/Inner Loop

Important Intersections: State St/Main St, Broad St/South Ave, East Ave/Main St (at Liberty Pole)

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Public Meeting #1 Page 6 of 7

Routes: - Need a river level walkway, which are very popular on the Seine in downtown Pairs (access via stairs from street as indicated on map in blue lines along river), - Eastman Theater to Falls Field with the Bell Tower at the ‘Hinge’, - (at Midtown redevelopment site) A pedestrian walkway would suffice, rather than an auto route (street), as currently planned why the auto emphasis? - (at broad street) Erie Canal Towpath with re-watered canal

General Comments/Discussion

- The suggestion was made to include technology and digital wayfinding as part of the signage recommendations. a. The project team will make general recommendations regarding the incorporation of technology with the wayfinding system. - The suggestion was made to include a public transit representative on the steering committee.

Center City Circulation and Pedestrian Wayfinding Study MEETING SUMMARY Public Meeting #1 Page 7 of 7