WXXI PUBLIC BROADCASTING REPORT TO THE COMMUNITY ANYWHERE. ANYTIME. A Message from WXXI President Norm Silverstein & WXXI Board Chair Steven Swartout When we urge you to “Go Public” with WXXI, it’s far more than a tagline. It’s an invitation for the entire community to explore the countless programs and services that we make available – anywhere, anytime. Trusted, balanced and commercial-free – we are the most accessible media organization in the region. In the areas that matter most to our community – education, citizenship, health and the arts – WXXI has made it our mission to help explore and promote understanding of those diverse subjects. In a region rich with artistic creativity and entrepreneurial spirit, we take a leading role as both a curator of local culture and innovators of new technologies – be they broadcast or broadband. WXXI is locally owned and operated, and truly belongs to everyone. rough individual donations and regional underwriting, our largest percentage of WXXI-TV/HD support comes from community members who recognize what a vital service WXXI provides. We are an organization that believes in partnerships and WXXI WORLD collaborations – and knows that working in concert with other organizations WXXI CREATE enables us to make a bigger impact, which helps improve the quality of life CITY12 ROCHESTER for all of us. In fact, our recent long-term aliation with the historic Little eatre promises to both preserve independent lm in Rochester and enhance AM 1370 NEWS one of the East End’s cultural gems. CLASSICAL 91.5 e health of a community is dependent on the vibrancy of its economy, the WRUR 88.5 viability of its educational and social structures, and the vitality of its arts WITH 90.1 ITHACA and cultural institutions. Every day, WXXI presents those tools for growth. Whether it’s an in-depth radio story, a compelling television program, a lm WXXY 90.3 HOUGHTON that raises the spirit or an online forum where ideas are freely exchanged – WEOS 89.7 GENEVA WXXI proudly continues to be where the public goes. REACHOUT RADIO LITTLE THEATRE Printed with soy ink on 10% Forest Stewardship post-consumer recycled fibrer Council certified paper The underwriting revenue generated through advertising within these pages helped offset the cost of printing this Report to the Community. It’s yours when you need it. The programs, the events, the engagement, the online content: use as little or as much as you want. Owned collectively by the community, WXXI is for everyone. It’s for music lovers, life-long learners, art aficionados, and news junkies. It’s for young and old. It’s for all. THIS IS PUBLIC MEDIA. WXXI is a public library brimming with information. WXXI is a public school where media and innovation collide. WXXI is a public performance where artistry and creativity are on stage. WXXI is a public square where thoughts and ideas are civilly exchanged. WXXI is used by thousands in more ways than you can possibly imagine. It’s independent and accessible to all. WXXI is public media. WXXI BOARD OF TRUSTEES Mission OFFICERS: Steven Swartout, Chair WXXI is the essential, life-long Norm Silverstein, President educational media resource Christopher C. Booth, Vice Chair for the Greater Rochester area. WXXI puts the community James W. Fulmer, Treasurer rst with programming that Lois Taubman, Secretary stimulates and expands thought, inspires the spirit, opens TRUSTEES: cultural horizons and promotes Ann L. Burr Fabricio Morales understanding of diverse Karin Pecora community issues. Mark Cleary Lisa Cove Barbara Pierce Michael J. Cooney William Pollock Robert A. Healy Cynthia Reddeck-LiDestri, M.D. Barbara Kraushaar John Richardson Vision Diana Kurty Lois Bennett Taubman Vivian Lewis, M.D. Sherry Tshibangu WXXI will be the trusted community media partner and Dawn F. Lipson Richard Vuillequez the best public broadcaster in the Nancy Lopez Kevin Walker nation in terms of strengthening Laura Saxby Lynch Betsy Wilson its community. Matthew MacKinnon Allen K. Williams HONORARY TRUSTEES: Richard Brush Catherine Carlson Mary McCarty Robert W. McKnight Betty Strasenburgh WXXI COMMUNITY ADVISORY BOARD Adam Goldfeder, Chair Annette Jimenez Robert Berkman Rebecca Lewis, Ph.D. David Croop Lois London Staan Elgelid Monica Love Howard Golove Denise Pieratti Debbie Grohman Lesia A. Telega Peggy Hall Karen Louise Wolf Rev. Phyllis Jackson Kimberlee Wright WXXI VOLUNTEER LEADERSHIP COUNCIL Richard Vuillequez, Chair Annette Eisenstein Roselyn Baum Mayree Bernstein Dee Molinari Peggy Hall Dolores Parlato Paul Ryther Jim Sheldon Little Theatre|Big Deal Accessibility and engagement. at is what WXXI provides our community on air, online – and now on screen. WXXI’s family of services recently grew to include Rochester’s historic Little eatre. is newly combined organization promises to enhance the cultural life of the community, and will help to strengthen two of Rochester’s most vital cultural institutions. WXXI and the Little have similar missions and complementary services that will only enhance our now combined eorts. MAKING Together we look forward to oering even richer experiences MEDIA to audiences in the Finger Lakes Region. Our television and radio services provide access to SOCIAL compelling original content – We’re more than social media – we and the Little will continue make our media more social. We to provide extraordinary know that multiple screens offer independent and foreign lms multiple ways to access content, so whether that screen is in your living with special screenings and room, in your hand, on your lap, or talkbacks to engage lm-goers on East Avenue, you’ll find us there. more than ever. e aliation Our phone app and mobile site means WXXI can be with you wherever you will strengthen WXXI’s roots in go. Our interactive website allows you the arts and give it a presence in to comment on news stories – and the East End’s cultural district. then connect with others. When you watch programs on our WXXI YouTube is new aliation will channel, you can immediately share strengthen both institutions by pooling resources in key mission areas. your thoughts – and share the video. Together, WXXI and the Little will be able to: If you “like us” on Facebook, you’ll be joining thousands of others who • Extend and enhance educational efforts; have done the same. If you’re a fan • Add complementary programming such as documentaries, news, cultural of Twitter, you can follow WXXI hosts events, and children’s events; and reporters, including Karen DeWitt who is our most-prolific tweeter. • Continue to position the Little as the home for film and music festivals; From Skypes to talkbacks, the Little • Provide a diverse staff skill set to strengthen both organizations in key areas; Theatre offers exclusive access to • Benefit from cross-promotion opportunities; filmmakers. If your social media is more traditional, you can just call our • Extend both organizations’ missions with enhanced distribution options – membership hotline and we’ll be there on air, online and on screen. too. We make it easy to “Go Public” with WXXI – any way you choose. Education A safe haven in the living room, a study We do it by hosting hundreds of work- hall at home, a resource in a classroom shops to train educators on how to eective- or a springboard to community discus- ly use PBS KIDS programs, games, websites, sion – WXXI may not be traditional “public and learning resources in their classrooms. education,” but we make education public. We do it by operating one of only seven WXXI uses the power of public broadcast- Regional Adult Education Networks in New ing to enrich the lives of those in the Greater York State, providing professional resources Rochester area. We help to improve the skills of preschoolers, students, adult educators, as well and adults reach their as supporting family full potential. literacy and workforce How do we do this? development programs. We do it by dedicating We do it by cultivat- 15 hours a day to educa- ing life-long learners, tional programs that are and encouraging them, the safest, most trusted though our program- on television. Included ming and outreach ini- are WXXI’s Homework tiatives, never to stop Hotline, a live, statewide exploring, questioning, call-in show where kids get homework help, discovering, or being curious. and Assignment: e World, the nation’s And we do it with a big yellow bird who longest-running instructional program. has provided a safe haven of acceptance for We do it by making more than 2,500 on- generations of learners. line educational video clips and learning re- Together, these resources help families, sources available free of charge, to teachers, caregivers, teachers, and students of all ages students, and parents. discover the value of a “public” education. Public Opinion: It’s nice for parents to be able to know that ‘‘ their child can call Dial-A-Teacher or Homework Hotline and get the help that they need. ‘‘ - Louise Slaughter, U.S. Representative for New York’s 28th District Super Why! Fetch! PUBLIC Little Buddies* Biz Kid$* EDUCATION. Cyberchase Sesame Street Homework Hotline* Martha Speaks Barney & Friends Ready-to-Learn* s Curious George 60 Second Science* Maya & Miguel It’s a Big, Big World Sid the Science Kid National Geographic Bee Wild Kratts Regents Review 2.0 Clifford the Big Red Dog The Cat in the Hat Bob the Builder Berenstain Bears The Electric Company Caillou Word World Assignment: The World* Fizzy’s Lunch Lab WordGirl Design Squad GED Connection* Angelina Ballerina Thomas & Friends Dinosaur Train Franny’s Feet Raising 100,000 Voices* Arthur DragonflyTV * WXXI Produced/Presented Arts&Culture Rochester has more artists, musicians, features countless local and touring musi- museums, theatres and galleries than almost cians. It’s also why AM 1370 spotlights the any city of its size.