JUNE RDDC Annual Report Rochester Downtown Development Corporation 2019 , 100 Chestnut Street, Suite 1910, Rochester, NY 14604

MESSAGE TO MEMBERS BOARD OF DIRECTORS CHAIR This past year has been a real Deborah Stendardi, Vice President, Government & high point for RDDC. Good news Community Relations, Rochester Institute of Technology on major downtown projects, a CHAIR ELECT newly energized RDDC leadership, Dr. Joel Frater, Executive Dean, MCC Downtown Campus membership growth, and success with The Commissary, RDDC’s bold- IMMEDIATE PAST CHAIR est venture to date. David Beinetti, Principal & Chairman, SWBR Architecture, Engineering & Landscape Architecture, P.C. ROC 2025 Along with GRE and the Cham- VICE CHAIRS ber, RDDC is playing a pivotal role in Patrick Dutton, President, Dutton & Company Deborah Stendardi Heidi Zimmer-Meyer building the region’s new economic Brian Flanagan, Partner & Gen. Counsel, Nixon Peabody LLP Chair President Andy Gallina, President, Gallina Development Corporation growth strategy. In the just released there are now 183 innovation and Joe Rizzo, Regional Manager of Economic Development, recommendations by the Boston NYSEG & RG&E Consulting Group, a “vibrant urban creative class enterprises in the DIZ, up from 108 at the beginning of Pat Tobin, Senior VP & Market Executive, S&T Bank core” is identified as one of three Tory Van Voorhis, CEO, Second Avenue Learning key foundational elements in the 2016. Dawn Williams-Fuller, Owner, Ambassador Union Street LLC new strategy. New companies attracted to More funding for RDDC and downtown — NYC-based LiveTiles TREASURER Brie Harrison, Finance Director, Rochester Public Library experimental pilot initiatives to be and the expansions of Datto, CGI overseen by RDDC are planned to Communications, and VisualDx will SECRETARY maximize our impact on downtown. add nearly a thousand new innova- Kate Karl, Partner & Chair of Banking Law Practice Group, tion workers to downtown over the Underberg & Kessler LLP The Commissary RDDC will soon be on the front- next five years. ADDITIONAL DIRECTORS lines in catalyzing street-level activi- Four incubators and accelera- Tara Boggio, Senior Business Development Manager, ty and incubating businesses. This tors are open in downtown’s core: Upstate NY, T.Y. Lin International food business incubator and shared  RIT’s Center for Urban Entrepre- Jim Brown, Executive Director, JAF Rochester Riverside kitchen project will start construc- neurship (CUE) Convention Center tion this fall, as nearly all of its $2M  NextCorps (former HTR), incubating Scott Burdett, Vice President - Brokerage Services, Flaum development cost has been raised innovation-based businesses Management Company, Inc. thanks to generous support from  Luminate NY, the only international Craig Burton, Sen. VP, Commercial Real Estate Exec., Five Star Senator Schumer, Governor Cuomo, startup accelerator for optics, Bank Mayor Warren, and Palmer Foods. photonics & imaging enterprises Keith Cleary, VP/Director– Business Banking, ESL Federal In the heart of the Downtown  ROC Game Dev, an indy digital Credit Union Innovation Zone, its Sibley Square game developer co-working, incu- Tim Corcoran, CFO, CGI Communications Jim Doser, Dir., Institute for Music Leadership, Eastman location will provide 14 kitchen sta- bation and meet-up space School of Music tions, a performance kitchen, and This is creating a new energy Steve Dubnik, President & CEO, The Strong ample dry and cold food storage. level downtown not seen in more Rich Finley, Pres., COO & Partner, Buckingham Properties The Commissary will be the only than half a century. Bret Garwood, CEO, Home Leasing shared kitchen permitted in Monroe RDDC is Evolving Pete Giovenco, President & CEO, Bergmann Associates County. We already have 104 food Our 2018-2023 Strategic Plan, Francis L. Gorman III, Partner, Harris Beach PLLC entrepreneurs on our waiting list. “Innovation Through Collaboration”, Bob Healy, President, LaBella Associates, P.C. ROC the Riverway charts a vital new course for the Chris Hill, Vice President, I. Gordon Corporation Governor Cuomo approved all organization, and has four goals: Ben Keller, Partner, Real Estate Development & Finance 13 projects recommended for the Group, Woods Oviatt Gilman LLP $50M that NYS awarded for ROC 1. Accelerate downtown economic Peter Landers, Mng. Member, Landers Management LLC the Riverway. RDDC sat on the 12- vitality; Jean Maess, Site Manager, Thomson Reuters 2. Position and market downtown and Chris Mannelli, Executive Director, Geva Theatre Center member Advisory Board tasked with its assets to support business at- winnowing down more than $500 Roosevelt Mareus, Dean/Executive Director, Rochester traction and downtown investment; Educational Opportunity Center million in possible projects, to 3. Catalyze innovative ideas that make jumpstart Phase One of a much Stuart Mitchell, President & CEO, PathStone Corporation downtown a more vibrant and in- Richard Mueller, Group Vice President, M&T Bank larger plan to transform our river- clusive community; and, Dr. Art Papier, Co-Founder & CEO, VisualDx 4. Maximize the ongoing impact of front. Michael Pietropaoli, VP, Sen. Relationship Mgr., KeyBank The Advisory Board worked in the organization. Jim Redmond, Reg’l VP, Communications, Excellus BCBS partnership with State and City lead- RDDC has the ability to flex its Patrick Rogers, VP/Project Executive, The Pike Company ership in a very collaborative pro- priorities and respond quickly to Kevin Ryan, Exec. Director, Monroe County Bar Association cess. changing market conditions. Many Naomi Silver, President, CEO & COO, Rochester Red Wings Downtown Innovation Zone (DIZ) Christine Vargas, Founder & Owner, Vargas Associates hanks to all of RDDC’s members and Now a major economic story, their generous financial support! Steve Webster, Owner, Webster Properties

2019 Workplan 2019 Budget

2018 2019 Rev. MISSION ACTUALS BUDGET RDDC drives economic vitality in REVENUE Membership Dues $204,420 $213,625 through Events, Event Sponsorships 98,138 95,000 innovation and collaboration. Downtown Innovation Zone 0 0 Marketing & Communications Program 840 1,000 Other Grants & Contract Income 0 6,666 KEY 2019 STRATEGIES Miscellaneous Income 766 5 TOTAL REVENUE $304,164 $316,296 POWERFUL ADVOCACY & PARTNERSHIPS ➔ Board identifies top five advocacy targets in EXPENSES January 2019 and prioritizes through feedback from Staff Payroll $185,323 $195,656 RDDC members Payroll Taxes 14,614 15,652 ➔ Grow collaborative efforts on advocacy targets and Employee Benefits 20,719 22,414 priorities with GRE, the Chamber, local Technical Services 3,422 4,500 government, C4 (new alliance of downtown Rent & Utilities 0 0 residents), Community Design Center of Rochester, VisitRochester, and Roc the Riverway partners Equipment & Machines 3,811 6,055 ➔ Complete and repackage downtown housing, Telephone, I-net, Cloud, Email 4,206 5,073 office market, and investment data, and share with Office Expenses 1,321 1,300 public policy makers, investors, members, and the Printing & Copying 1,081 1,200 media Postage, PDQ 279 350 ➔ Strengthen RDDC’s role as the preeminent Business & Meetings 874 850 downtown economic development organization, Dues & Subscriptions 157 200 and use business events to position the Insurance 2,745 2,900 organization as a significant and high impact Accounting & Prof. Services 8,063 6,720 regional economic development and leadership Miscellaneous Expenses 901 6,896 entity Total Overhead $247,516 $269,766 GROWING BUSINESSES & TENANCY ➔ Achieve full funding for The Commissary, start RDDC Events $35,843 $42,500 construction, and begin operations in 2019 Downtown Innovation Zone 0 1,530 ➔ Leverage the Downtown Innovation Zone and its Marketing & Communications Program 2,065 2,500 many business incubation and acceleration TOTAL EXPENSE $285,424 $316,296 partners to market the downtown environment, investments, and business development assets to SURPLUS (DEFICIT) grow microenterprises in the center of the city $18,740 $0 ➔ Work with GRE, City, County, and Chamber to flesh out downtown’s unique role in attracting and HIGH IMPACT COMMUNICATIONS, MARKETING retaining innovation companies & EVENTS ➔ Develop a formal marketing and communica- ORGANIZATIONAL SUSTAINABILITY tions plan to promulgate the Downtown Defi- ➔ Use Development Committee to explore ways to nitely brand and maximize the impact of RDDC’s leverage RDDC’s 501(c)(3) status; grow and social media channels diversify RDDC’s membership; identify alternative ➔ Highlight downtown residential and innovation funding sources; and better engage downtown enterprise stories on the new RDDC/Downtown innovation companies website and RDDC’s social media channels ➔ Continue to participate in all discussions regarding ➔ Use events as a mechanism to deliver downtown a possible downtown Business Improvement market messaging, address advocacy issues, and District (BID) enliven the street experience ➔ Develop a platform for the organization to ➔ Form Marketing Task Force to guide RDDC’s increase its role as a corporate citizen, and identify marketing and communications efforts opportunities to positively impact the community ➔ Use new Nominating & Governance Committee beyond downtown to draft a succession plan for RDDC

2018-19 RDDC Highlights

Key 2018-19 Accomplishments Corporate Structure

THE COMMISSARY — Designed to incubate food RDDC is a private, membership-based, 501(c)(3) not-for- businesses (food trucks, startup restaurants, caterers, profit corporation, structured as follows: bakers, food production startups), RDDC has raised nearly all of the $2 M. needed to start construction at Sibley BOARD OF DIRECTORS Square. Space design is complete, workshops have been • Responsible for annual corporate management underway for a year, and 102 food entrepreneurs are on decisions (e.g., budget, annual workplan, election of our waiting list. officers), setting corporate priorities and direction.

DOWNTOWN MARKETING INITIATIVE — Our 2nd Eat Up • Ad hoc “task forces” are formed as needed to develop Rochester Restaurant Week (April 29 - May 5) was a huge recommendations on particular corporate and policy success. Now activating the new Downtown Definitely issues for action by the Board of Directors. brand with an awards program, murals, street banners, a new, revitalized downtown website, and other arts projects. EXECUTIVE COMMITTEE

DOWNTOWN INNOVATION ZONE (DIZ) — RDDC is now • Executive Committee consists of the officers of the tracking 184 innovation and creative class enterprises, and corporation and has oversight on corporate is working to represent this rising group of businesses in management, policies and staff compensation, and the regional economic development arena. executes the annual CEO review.

ADVOCACY — RDDC helped reverse an on-street parking NOMINATING & GOVERNANCE COMMITTEE pricing change that would have negatively impacted restaurants, arts, and other street-level businesses. RDDC • Handles all governance matters, makes policy continues to aggressively engage in issues ranging from recommendations, and develops the annual slate of the parking system, leveraging the riverfront, major public Officers and Directors. project design, activating street life, and the growth of the Downtown Innovation Zone. DEVELOPMENT COMMITTEE • Develops the annual membership campaign and revenue plan to appropriately resource RDDC’s staff, programs, and corporate operations. Downtown Office Space Survey June 2018

Total Space Surveyed = 117 buildings, 9.56 M. s.f., Downtown Housing Report (83.2 % occupied) December 2016 (2018 study is underway)

Competitive Space = 89 buildings, 6.58 M. s.f., Existing Housing (75.6 % occupied) • All downtown housing units (both reporting & non- • Class “A” — 12 buildings, 2.7 M. s.f., reporting): 4,074 (79.1 % occupied) • Estimated residents: 7,040 (up 117%, 2000-16) • Class “A/R” — 13 buildings, 533,354 s.f., (86.0% occupied) • Total owner-occupied units: 141 • Class “B” — 35 buildings, 2.6 M. s.f., • Total rental units: 3,933 (66.8 % occupied) • Market-rate rental units: 2,937 • Non-traditional — 25 buildings, 576,065 s.f., • Subsidized rental units: 996 (83.7 % occupied) • Vacancy rate, all rental units: 5.4% • Medical — 4 buildings, 150,292 s.f., (94.1 % occupied) • Market-rate units: 3.3 % • Subsidized units: 6.6 % Non-Competitive Space = 28 buildings, 2.97 M. s.f., • Number of loft & loft-style units: 859 (100 % occupied) • Rent range, all units: $400 - $3,922

Under Development (as of May 2018) Websites • 21 projects in pipeline Downtown’s premier website (new website launches • 12 commercial space conversions, 9 new In mid-2019): ww.rochesterdowntown.com construction, and 1 rehab of an existing Downtown Innovation Zone: www.RocDIZ.com residential property The Commissary: www.RochesterCommissary.org • Total # of new rental & for sale housing units planned

Eat Up Rochester: www.EatUpRoc.com or under construction = 1,792 2019 RDDC Membership (As of 5/7/19)

PREMIER MEMBERS

Ambassador Union Street LLC • Excellus BCBS Rochester Region • Hyatt Regency Rochester • Nixon Peabody LLP • Pyramid Brokerage Company • Thomson Reuters

AIA — Rochester ESL Federal Credit Union ID Signsystems Rochester Management, Inc. Ajay Glass I. Gordon Corporation Rochester Philharmonic Allpro Parking LLC Fisher Associates* Johnson Controls Orchestra Ashley Management Corporation Five Star Bank KeyBank Rochester Public Library BOMA of Greater Rochester Flaum Management LaBella Associates Rochester Red Wings Bergmann Associates Company, Inc. Landers Management Rynne, Murphy & Associates, Inc. Birnbaum Companies* Floreano Rochester Riverside Landmark Society of S&T Bank Borrelli & Yots PLLC Convention Center Western SEI Design Group Boundless Connections Flower City Management, Inc. LeChase Construction SVN Realty Performance Advisors Broadstone Real Estate, LLC FORTIFIED Services LLC SWBR Bruckner, Tillett, Rossi, Cahill Foundation Design, P.C. The LiRo Group Second Avenue Learning & Associates Gallina Development Lifetime Financial* Smith + Associates* Buckingham Properties Corporation M&T Bank Spoleta Development C&S Companies Galvin Realty Group M/E Engineering P.C. Stantec CB Richard Ellis Genesee Regional Bank MCC Downtown Campus Stern Properties CGI Communications Geva Theatre Center Manning Squires & Hennig Inc. Stewart Title Insurance Company The Cabot Group Grand Atlas Property Mission Commercial Realty The Strong Canandaigua National Bank Management Monroe County Bar T.Y. Lin International & Trust Greater Roch. Assoc. of Association Taylor the Builders* Catholic Family Center REALTORS®, Inc. Norry Management Corp. Times Square Building Chaintreuil/Jensen/ Greater Rochester Chamber of NorthMarq Capital UDN, Inc. Stark Architects LLP Commerce Passero Associates, P.C. UNICON Christa Construction Greater Rochester Enterprise PathStone Corporation US Employee Benefits Group City Newspaper Hamilton Stern Construction Philippone Associates Underberg & Kessler, LLC Clark Patterson Lee Hanlon Architects Phillips Lytle LLP Upstate Bank The College at Brockport Hanna Commercial The Pike Company, Inc. Vargas Associates, Inc. The Community Foundation Harris Beach PLLC Riedman Companies VisitRochester Community Preservation Harter Secrest & Emery, LLP Rochester Building VisualDx Corporation Hilton Garden Inn Trades Council Webster Properties, LLC Conifer Realty LLC* Hochstein Memorial Music Rochester District WinnCompanies Corn Hill Navigation* School Heating Coop., Inc. Woods, Oviatt, Gilman LLP Corporate Communications* Holiday Inn Downtown* Rochester Educational YMCA of Greater Rochester

Costanza Enterprises Home Leasing Opportunity Center * (New 2018-19 RDDC member) Howard Hanna Rochester Gas & Electric Corp. DiMarco Constructors, LLC Hunt E | A | S Rochester Institute of Technology

Community Impact

REPRESENTATION — ROC 2025 Steering Committee, Regional Eco- nomic Development Council (DIZ Sub- Team, and Entrepreneurship & Develop- ment Workgroup); ROC the Riverway Management Entity Working Group; Arts in The Loop Executive Committee; RIT Center for Urban Entrepreneurship Advi- sory Board; The Community Foundation’s Mission Related Investing Task Force; Rochester Riverside Convention Center Management Board; NYS Urban Council; MAG Social

MEDIA COVERAGE — Frequent and sub- stantive

PUBLIC SPEAKING — Region-wide