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Home , Alejandro Sanz, Armando Manzanero, Carlos Vives, Daddy Yankee, Danna Paola, Paulina Rubio

THE THEATER AND BMI PRESENT ’HOW I WROTE THAT SONG‘ LA HISTORIA DETRAS DE UNA CANCION PRESENTED AS PART OF THE APOLLO EDUCATION PROGRAM

Moderated by International DJ, and Mega 97.9 Radio Personality Alex Sensation

Panelists Chris Hierro, Eunel Torres (Nueva Era), Gregorio Uribe, Vein and Stefano Vieni to Discuss the Key to Crafting a Hit Song

NEW YORK, NY, October 8, 2015 — The Apollo Theater and Broadcast Music, Inc.®, (BMI®) partner to present BMI‟s renowned How I Wrote That Song panel at the Harlem Theater. The panel discussion, which is also presented as part of the Apollo Theater Education Career Panel series, will provide an opportunity for aspiring songwriters and composers to learn about the craft of songwriting from today‟s hitmakers. BMI, the global leader in music rights management, will present its popular „series with the iconic Theater on Tuesday, October 27, 2015.

BMI‟s How I Wrote That Song series celebrates chart-topping and aspiring singer-songwriters and producers, and serves as a platform for panelists to discuss the process of writing, producing and performing hit songs. The informative and entertaining panel will include some of the industry‟s most talented Latin music creators of today and will be moderated by Mega 97.9 radio personality, international DJ and producer Alex Sensation. Featured panelists include Vein, Chris Hierro, Gregorio Uribe, Stefano Vieni, and Eunel Torres (Nueva Era).

The Apollo Theater Education Program extends the Theater‟s commitment to serve as a resource and gathering place for the entire community. The nonprofit Theater‟s education programs include events for school children and families; career development for teens and adults through the Apollo Theater Academy; and discussions on cultural and civic issues important to the Harlem community that highlight the history of the Apollo and its impact on American art, culture, and entertainment. Apollo Career Panels feature interviews and discussions with theater, music and media industry professionals. Events are free and open to the public and take place on-site at the Apollo Theater (253 W. 125th Street, Harlem, NY). For more information on Apollo Theater Education, visit www.apollotheater.org/education/; follow on @ApolloEd or stay connected through Apollo Theater Education‟s Facebook page. Anyone interested in attending should RSVP at the following link http://www.eventbrite.com/e/apollo-career-panel-how-i-wrote-that-song-registration-18724140408 or visit www.apollotheater.org/education/

About the panelists:

Chris Hierro was raised in both and the . Influenced by his father, a music producer/songwriter with the group “La Gran Manzana,”some of Chris‟ writer/arranger production credits include: Los Toros Band, Ruby Perez, Andy Andy, and Wason Brazoban to name a few. He has toured Europe, America and singing background for numerous artists including Jerry Rivera, Obie Bermúdez, and GRAMMY winner .

Eunel Torres is an American-Dominican Bachateros who‟s actively contributed to the genre‟s up-rise over the past 10 years. Between being a band member in “Nueva Era” with their international Bachata hit “Amor Eterno,” and his solo releases, including his last 2013 single “Cortame Las Venas,” Eunel has enjoyed top radio airplay, Billboard chart-topping hits and top sales all over the world. He has shared the stage with artists such as , rapper 50 Cent, Aventura, , , , Victor Manuelle, and Tego Calderon to name a few.

Gregorio Uribe is based in New York where he leads Gregorio Uribe Big Band, a 16-piece orchestra that blends and other Colombian rhythms with big band arranging. 's debut , Cumbia Universal, (Zoho Music) was released on October 2, 2015 and includes a song featuring special guest Ruben Blades. Following the album will be a CD-release performance at at Lincoln Center scheduled for October 14th. Named by the government of as one of the "100 Most Successful Colombians Abroad, " Gregorio has also been a guest artist with and Rubén Blades as well as an artist-in-residence at Dartmouth College and a commissioned composer for GRAMMY-winning Arturo O'Farrill‟s Afro Latin Jazz Orchestra.

Vein - is a Puerto Rican-Russian, New York born and raised, music producer, songwriter, and artist. He began his music career by remixing popular songs that aired on Miami radio, and eventually caught the ear of superstar . Soon after, Vein and Pitbull created their first collaboration, “Midnight,” on Pitbull‟s album Boatlift, which was featured in Disney's dance movie, Step Up 2. Vein‟s flexibility with different genres and styles of music secured additional collaborations with artists including, Red Foo (of LMFAO), Jay Sean, Alejandro Sanz, Belinda, Ashanti, Robin Thicke, Leona Lewis, and others. Most recently, Vein produced the official remix to ‟s smash hit single “Bailando,” for his album . This comes on the heels of producing Belinda's single "I Love You Te Quiero" featuring Pitbull, a hit that immediately placed Belinda at the top of the music charts in Mexico. He‟s recently produced & remixed songs for Jay Sean, Rick Ross, J. Balvin, , , Chino Y Nacho and .

Stefano Vieni is a Mexican/Italian producer and singer-songwriter who has worked with artists such as Kalimba, , Samo, Maria León, Cynthia Rodriguez, , , Mario Guerrero, Carla Mauri, Belanova, Ana Victoria, and more. In 2013, he produced and co-wrote Kalimba‟s album Cena Para Desayunar, which reached #1 in sales its first week. The album‟s first single “Un Nuevo Mundo Sin Ti” was #1 on radio for 4 consecutive weeks, while the second single, “Este Frio,” was #1 for 7 weeks and the third single, “Estrellas Rotas,” was #1 for 6 weeks. Stefano‟s debut album Amor Anatomico is set to be released in 2015.

Alex Sensation (Moderator) is a native of Bogotá, Columbia who made his way to NY at the age of 17 and has become one of today‟s top DJ‟s and radio personalities, keeping his show “El Mezclu” on NY Latin radio station LA Mega atop the ratings charts. His unprecedented energy and unique music knowledge has earned him many accolades including the ACE Award (the Association of Latin Entertainment Critics), the Global Spin Award, and the Latin Mix Award. Outside of his tremendous career in radio, Alex has recorded music with numerous international talents such as Pitbull, , Enrique Iglesias, Daddy Yankee, Sean Paul, Carlos Vives, Juanes, Victor Manuel, , Shaggy, J. Balvin, , , Hector Acosta “El Torito,” , and . His philanthropic work includes the Divino Nino Foundation, Career Gear, and the National Latino Commission. About The Apollo Theater

The legendary Apollo Theater—the soul of American culture—plays a vital role in cultivating emerging talents and launching legends. Since its founding, the Apollo has served as a center of innovation and a creative catalyst for Harlem, the city of New York, and the world. With music at its core, the Apollo‟s programming extends to dance, theater, performance art, spoken word initiatives, and more. This includes the October 2014 premiere and 2015 international tour of the dance celebration project - : Get on the Good Foot, the annual Africa Now! Festival, Apollo Club Harlem and the upcoming New York premiere of the opera ‟s YARDBIRD. The Apollo is a presenting organization that also produces festivals, large-scale dance and music works organized around a set of core initiatives: Apollo Music Signature Programs—Amateur Night, Salon Series, Apollo Music Café; Legacy Series - work that celebrates and extends the Apollo‟s legacy through a contemporary lens; Global Festivals including the Women of the World (WOW) Festival and Breakin’ Convention, international and U.S.-based artist presentations focused on a specific theme; and Special Projects, multidisciplinary work with partner organizations. Since introducing the first Amateur Night contests in 1934, the Apollo Theater has served as a testing ground for new artists working across a variety of art forms, and has ushered in the emergence of many new musical genres—including jazz, swing, bebop, R&B, gospel, blues, soul, and hip-hop. Among the countless legendary performers who launched their careers at the Apollo are D‟Angelo, Lauryn Hill, Machine Gun Kelly, Miri Ben Ari, D‟Angelo, , , , James Brown, , Gladys Knight, Luther Vandross, and ; and the Apollo‟s forward- looking artistic vision continues to build on this legacy. The Apollo Theater is a not-for-profit organization and currently in the midst of fundraising for its 21st Century Apollo Campaign, created to extend the institution‟s role in fostering artistic innovation and in building appreciation of American culture around the world. Visit www.apollotheater.org.

About BMI: Celebrating 75 years of service to songwriters, composers, music publishers and businesses, Broadcast Music, Inc. ® (BMI ®) is a global leader in music rights management, serving as an advocate for the value of music. BMI represents the public performance rights in more than 10.5 million musical works created and owned by more than 700,000 songwriters, composers, and music publishers. The Company negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are performed in public. In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI's repertoire, from chart toppers to perennial favorites, span all genres of music and are consistently among the most-performed hits of the year. For additional information and the latest BMI news, visit http://www.bmi.com, follow us on Twitter @BMI or stay connected through Broadcast Music, Inc.'s Facebook page

Leadership support for Apollo Education programs from Ronald O. Perelman Family Foundation. Additional support from the Mitsubishi UFJ Foundation, Coca-Cola Foundation, Con Edison, Ella Fitzgerald Charitable Foundation, General Motors Foundation, Insperity, The Reginald F. Lewis Foundation, Pinkerton Foundation, the QBE Foundation and public funds from the Department of Cultural Affairs in partnership with the City Council.

The Apollo's 2015-2016 season is made possible by generous support from American Airlines, BNY Mellon, Citi, Coca-Cola, Troy and Keisha Dixon, EmblemHealth, Frederick Wildman, The Howard Gilman Foundation, Carla A. Harris, Robert K. Kraft, The Reginald F. Lewis Foundation, The Parsons Family Foundation, the Ronald O. Perelman Family Foundation, JoAnn Price, Earl W. and Amanda Stafford, Time Warner Inc., the Reginald Van Lee New Works Fund, the Apollo Board of Directors and many other generous donors.

Lead annual support is also provided by public funds from the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature, the National Endowment for the Arts, and the New York City Department of Cultural Affairs in partnership with the City Council.

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Media contact:

Cynthia Tate/ Apollo Theater 212.531.5340 / [email protected]

Marlene Meraz / BMI Los Angeles 310.289.6325 / [email protected]